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[675.00 --> 676.00] No, no, it's not.
[676.00 --> 677.00] It wasn't like that.
[677.00 --> 678.00] It was just like...
[678.00 --> 679.00] You should know what's going on.
[679.00 --> 683.00] You guys should know what's going on because, hey, we're trying to do a better job of communicating
[683.00 --> 686.00] with creators and being more transparent and all that stuff.
[686.00 --> 691.00] And like it's, you know, it's really cool that we have a creator rep now because for
[691.00 --> 695.00] a long time, even when I thought we were kind of big enough to justify one, we didn't,
[695.00 --> 696.00] but we do.
[696.00 --> 702.00] So, you know, honestly, I'm going to read big chunks of this at a time because you guys
[702.00 --> 704.00] probably aren't going to go off and read it.
[704.00 --> 706.00] And the message is really, really important.
[706.00 --> 712.00] So the title of the article on the blog is Preventing Harm to the Broader YouTube Community.
[712.00 --> 719.00] Because honestly, a lot of the reaction to some of the creators recently, whether we're
[719.00 --> 725.00] talking Spider-Man and Elsa crap or whether we're talking about, you know, people who are
[725.00 --> 733.00] promoting hate or whether we're talking about people who are creating content that is culturally
[733.00 --> 736.00] insensitive and just straight inappropriate.
[736.00 --> 743.00] There has been, there have been a lot of reactions from YouTubers that honestly, I have to confess,
[743.00 --> 744.00] I never felt this way.
[744.00 --> 745.00] Yeah.
[745.00 --> 749.00] I never really felt like I was being lumped in.
[749.00 --> 750.00] And did you?
[750.00 --> 751.00] No.
[751.00 --> 752.00] Okay.
[752.00 --> 762.00] I never felt like I was being lumped in with destructive or hateful creators.
[762.00 --> 764.00] We do get lumped in with tech YouTube.
[764.00 --> 765.00] That's true.
[765.00 --> 766.00] But we are sectioned off.
[766.00 --> 768.00] I got referred to as a tech bro.
[768.00 --> 769.00] Yeah.
[769.00 --> 771.00] For the first time actually a couple of weeks ago.
[771.00 --> 774.00] And that was enlightening for me because I'd never heard the term before apparently.
[774.00 --> 775.00] I haven't heard tech bro.
[775.00 --> 776.00] Yeah.
[776.00 --> 777.00] We're in the tech side.
[777.00 --> 778.00] Okay.
[778.00 --> 779.00] We are fairly segmented.
[779.00 --> 784.00] So, so we don't really feel any way like we get lumped in with the broader YouTuber community,
[784.00 --> 790.00] but there were a lot of reactions from people going like, whoa, whoa, whoa, whoa.
[790.00 --> 791.00] Hey, hold on a second.
[791.00 --> 794.00] Um, you know, I'm getting a lot of vitriol.
[794.00 --> 796.00] I'm getting a lot of negative feedback here.
[796.00 --> 804.00] Yo, not all YouTubers are willing to, or feel like it's right to, to play this game where it's
[804.00 --> 807.00] all about the shock value for views.
[807.00 --> 808.00] Yeah.
[808.00 --> 812.00] Like, in fact, a lot of us really want nothing to do with that.
[812.00 --> 815.00] Please do not lump us in.
[815.00 --> 820.00] But the reality of it is, is that as soon as whether it's a really dangerous or a really
[820.00 --> 827.00] hurtful prank, or whether it is something like the incident in Japan, when that kind
[827.00 --> 833.00] of stuff hits the mainstream media, and I mean mainstream media, not as like a derogatory
[833.00 --> 834.00] term, I mean like TV.
[834.00 --> 842.00] When it hits people who don't live and breathe online video content like we do, I can see
[842.00 --> 843.00] how people might generalize.
[843.00 --> 846.00] Oh, it's another YouTuber in the news.
[846.00 --> 847.00] It's easy to do that.
[847.00 --> 851.00] Doing something stupid for views and for money.
[851.00 --> 852.00] Yeah.
[852.00 --> 853.00] Right?
[853.00 --> 854.00] So, I get that.
[854.00 --> 858.00] And so ultimately this is, this is YouTube's reaction to this.
[858.00 --> 864.00] Recently we faced situations, situations, like this is not an isolated incident, so they
[864.00 --> 869.00] had to do something, where the egregious actions of a handful of YouTubers harmed the reputation
[869.00 --> 874.00] of the broader creator community among advertisers, the media industry, and most importantly the
[874.00 --> 875.00] general public.
[875.00 --> 879.00] And in light of this behavior and our commitment to tighten our policies and communicate them
[879.00 --> 883.00] more quickly and transparently, double thumbs up for me for that, thank you.
[883.00 --> 884.00] Yeah, that sounds good.
[884.00 --> 889.00] We're introducing new consequences to apply in the rare event when one creator's actions
[889.00 --> 890.00] harm the entire community.
[890.00 --> 896.00] Because in the past, pretty much all they could do was issue a strike for a copyright violation,
[896.00 --> 902.00] or a violation of the community guidelines, or they would pull the monetization usually
[902.00 --> 908.00] just from an individual video where something got reported and was reviewed by a human and
[908.00 --> 910.00] found, or even not reviewed by a human for the last little bit.
[910.00 --> 912.00] That's been a whole other fiasco.
[912.00 --> 915.00] And they would pull the monetization, but usually just from one video.
[915.00 --> 920.00] So now they're saying when one creator does something particularly blatant, like a heinous
[920.00 --> 924.00] prank where people are traumatized, or they promote violence or hate, or demonstrate cruelty,
[924.00 --> 929.00] or sensationalize the pain of others in an attempt to gain views or subscribers, that can cause
[929.00 --> 933.00] lasting damage to the community, including viewers, creators, and the outside world.
[933.00 --> 937.00] So they're saying that's why they want to make sure that the actions of a few don't
[937.00 --> 943.00] impact the 99.9% who use their channels to connect with fans and build a thriving business.
[943.00 --> 950.00] And even though I didn't think about it initially as us being lumped in with other YouTubers,
[950.00 --> 955.00] in much the same way that a talk show host might not necessarily have gone, oh, because back in
[955.00 --> 960.00] the early 2000s when Tom Green was kind of running around doing crazy stuff.
[960.00 --> 965.00] Or you look at guys like Bam Margara from, he joined Jackass at some point.
[965.00 --> 968.00] I think I knew him when he was CKY or something like that before.
[968.00 --> 969.00] Yeah, yeah, I don't know.
[969.00 --> 971.00] Whatever their group was called before that.
[971.00 --> 974.00] One of my friends had, it was a VHS.
[974.00 --> 979.00] Anyway, one of my friends had one of their tapes and I had kind of watched it and gone,
[979.00 --> 981.00] oh, okay, I guess you're into that. That's cool.
[981.00 --> 986.00] I never really got into it. But anyway, the point is, like, I can see, like,
[986.00 --> 991.00] while some other talk show host might not have gone, oh, I'm at risk of being grouped in,
[991.00 --> 995.00] that doesn't necessarily fly with YouTube. And it did seem to be happening.
[995.00 --> 1002.00] So, you know, I'm glad as one of the 99.9% who do use our channel, I feel like constructively,
[1002.00 --> 1008.00] I'm glad that they are doing this. So here is the stick that they're brandishing.
[1008.00 --> 1015.00] Because ultimately it's not like any of these community guidelines or advertiser-friendly guidelines for monetization are new.
[1015.00 --> 1023.00] It's just that they didn't really have, like, a thing they were going to hit you with if you didn't adhere to them.
[1023.00 --> 1024.00] Sorry.
[1024.00 --> 1025.00] Sorry, everyone.