willtheorangeguy/2018-WAN-Show-Transcripts

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[1025.00 --> 1026.00] That was probably terrible.
[1026.00 --> 1027.00] My bad. My bad.
[1027.00 --> 1029.00] So number one.
[1029.00 --> 1030.00] Oh.
[1030.00 --> 1037.00] Premium monetization programs, promotion, and content development partnerships.
[1037.00 --> 1045.00] So they may remove a channel from Google Preferred and also suspend, cancel, or remove a creator's YouTube original.
[1045.00 --> 1049.00] And that's something that they already did as a reaction to one of the recent occurrences.
[1049.00 --> 1050.00] Yeah.
[1050.00 --> 1060.00] People argued they didn't do it fast enough, but I am personally of the mind that doing the right thing eventually is still good.
[1060.00 --> 1068.00] And we're not talking they didn't do it fast enough, like, they finished the entire season and shipped the whole thing and then just, like, didn't renew it.
[1068.00 --> 1071.00] Like, they canceled it.
[1071.00 --> 1074.00] So it took them a few days and, like, they could have done better.
[1074.00 --> 1078.00] But you've got to understand, too, a company like Google is a big ship.
[1078.00 --> 1085.00] Like, when you are trying to make a decision, like, giving the boot to one of your top creators, it's...
[1085.00 --> 1087.00] There's multiple people.
[1087.00 --> 1093.00] Maybe people are, like, traveling when the whole thing goes down and they get to, like, get back to the office to talk about this stuff.
[1093.00 --> 1099.00] I know you're being vague for a point, but you even lost me slightly here in terms of, like, which program was canceled.
[1099.00 --> 1100.00] Logan Paul.
[1100.00 --> 1101.00] His YouTube red.
[1101.00 --> 1102.00] I didn't even know he had one.
[1102.00 --> 1103.00] Yeah.
[1103.00 --> 1104.00] Okay.
[1104.00 --> 1105.00] Yeah.
[1105.00 --> 1106.00] Cool.
[1106.00 --> 1107.00] Okay.
[1107.00 --> 1108.00] Okay.
[1108.00 --> 1109.00] Number two.
[1109.00 --> 1110.00] I had no idea.
[1110.00 --> 1112.00] I thought you were talking about when it happened to PewDiePie and I was like, not all this completely lines up.
[1112.00 --> 1113.00] No.
[1113.00 --> 1114.00] Okay.
[1114.00 --> 1115.00] Monetization and creator support privileges.
[1115.00 --> 1122.00] We may suspend a channel's ability to serve ads altogether, not just on the video, their ability to earn revenue,
[1122.00 --> 1130.00] and potentially remove a channel from the YouTube Partner Program outright, including creator support and access to YouTube spaces.
[1130.00 --> 1132.00] Number three.
[1132.00 --> 1134.00] Video recommendations.
[1134.00 --> 1135.00] This.
[1135.00 --> 1136.00] Those other two are, like...
[1136.00 --> 1137.00] This is huge.
[1137.00 --> 1139.00] Those are, those are, whatever.
[1139.00 --> 1143.00] Like, they're, yes, they're meaningful, but, like, really? YouTube spaces?
[1143.00 --> 1144.00] What were there, like, three?
[1144.00 --> 1146.00] They saved the most important one for last.
[1146.00 --> 1147.00] Yeah.
[1147.00 --> 1148.00] They saved the most...
[1148.00 --> 1149.00] This one...
[1149.00 --> 1151.00] I would have put this one first if I was, like, trying to make a point.
[1151.00 --> 1152.00] Holy crap.
[1152.00 --> 1153.00] This is a big deal.
[1153.00 --> 1155.00] Video recommendations.
[1155.00 --> 1166.00] We may remove a channel's eligibility to be recommended on YouTube, such as appearing on the homepage, trending tab, or watch next.
[1166.00 --> 1168.00] That's, like, you're done.
[1168.00 --> 1169.00] Whoa.
[1169.00 --> 1174.00] Like, that is basically a shadow ban.
[1174.00 --> 1176.00] Would be the closest parallel?
[1176.00 --> 1179.00] It, like, not directly, but sort of.
[1179.00 --> 1184.00] The, the amount of people that go directly to people's channels to watch videos is low.
[1184.00 --> 1188.00] Even if you're like, oh, I do that, you're probably in the more hardcore of audiences.
[1188.00 --> 1190.00] It, it doesn't happen that much.
[1190.00 --> 1195.00] The, the other thing, too, is that especially as you, as you...
[1195.00 --> 1196.00] Okay.
[1196.00 --> 1202.00] So, to the layperson, the average person, a big subscriber number seems really important on YouTube.
[1202.00 --> 1205.00] Like, I'm actually in the process of, um, you know what?
[1205.00 --> 1208.00] I, we, I want to be intentionally really vague here.
[1208.00 --> 1213.00] I'm in the process of either trying to sell or buy a YouTube channel right now.
[1213.00 --> 1221.00] And the person that I'm either trying to sell to or buy from is attributing a value to this particular asset.
[1221.00 --> 1222.00] Don't worry about it.
[1222.00 --> 1223.00] Do you not know about this?
[1223.00 --> 1224.00] Well, I know what's going on.
[1224.00 --> 1225.00] Oh, okay, okay.
[1225.00 --> 1226.00] But that's, like...
[1226.00 --> 1227.00] Just don't worry about it.
[1227.00 --> 1229.00] ... vague to the point of, like, being aggressive.
[1229.00 --> 1230.00] Aggressive.
[1230.00 --> 1231.00] Okay.
[1231.00 --> 1232.00] All right.
[1232.00 --> 1233.00] Okay.
[1233.00 --> 1239.00] So they're trying to attribute a value to this item that is all kind of around the subscriber number.
[1239.00 --> 1244.00] And I can see how to the average person that would make sense.
[1244.00 --> 1249.00] And on the low end of the scale, like when we're talking the first thousand, first 10,000 subscribers...
[1249.00 --> 1250.00] Yeah.
[1250.00 --> 1251.00] ... that actually matters.
[1251.00 --> 1252.00] Yeah.
[1252.00 --> 1258.00] A channel with 10,000 subscribers is an order of magnitude more valuable than one with a thousand.
[1258.00 --> 1259.00] Yeah.
[1259.00 --> 1263.00] And that's maybe true of 100,000, but probably not.
[1263.00 --> 1265.00] We're probably losing...
[1265.00 --> 1268.00] We're probably hitting the tailing off of that.
[1268.00 --> 1276.00] And the reason for that is that subscribers, they're not actually that loyal of watchers,
[1276.00 --> 1283.00] which is a combination of YouTube's algorithmic way that they serve videos to them, and people just, like, moving on.
[1283.00 --> 1285.00] Like, in their lives.
[1285.00 --> 1289.00] Like, there's people who subscribe to Linus Tech Tips literally nine years ago.
[1289.00 --> 1290.00] Yeah.
[1290.00 --> 1292.00] Like, they subscribed when they were 15.
[1292.00 --> 1293.00] And you know what?
[1293.00 --> 1294.00] And they are now 24.
[1294.00 --> 1295.00] Maybe you still watch.
[1295.00 --> 1296.00] Maybe you do.
[1296.00 --> 1297.00] And that's super cool.
[1297.00 --> 1305.00] But maybe in the time between grade 9 or 10 and graduating a university or college or train program...

[1025.00 --> 1026.00] That was probably terrible.

[1026.00 --> 1027.00] My bad. My bad.

[1027.00 --> 1029.00] So number one.

[1029.00 --> 1030.00] Oh.

[1030.00 --> 1037.00] Premium monetization programs, promotion, and content development partnerships.

[1037.00 --> 1045.00] So they may remove a channel from Google Preferred and also suspend, cancel, or remove a creator's YouTube original.

[1045.00 --> 1049.00] And that's something that they already did as a reaction to one of the recent occurrences.

[1049.00 --> 1050.00] Yeah.

[1050.00 --> 1060.00] People argued they didn't do it fast enough, but I am personally of the mind that doing the right thing eventually is still good.

[1060.00 --> 1068.00] And we're not talking they didn't do it fast enough, like, they finished the entire season and shipped the whole thing and then just, like, didn't renew it.

[1068.00 --> 1071.00] Like, they canceled it.

[1071.00 --> 1074.00] So it took them a few days and, like, they could have done better.

[1074.00 --> 1078.00] But you've got to understand, too, a company like Google is a big ship.

[1078.00 --> 1085.00] Like, when you are trying to make a decision, like, giving the boot to one of your top creators, it's...

[1085.00 --> 1087.00] There's multiple people.

[1087.00 --> 1093.00] Maybe people are, like, traveling when the whole thing goes down and they get to, like, get back to the office to talk about this stuff.

[1093.00 --> 1099.00] I know you're being vague for a point, but you even lost me slightly here in terms of, like, which program was canceled.

[1099.00 --> 1100.00] Logan Paul.

[1100.00 --> 1101.00] His YouTube red.

[1101.00 --> 1102.00] I didn't even know he had one.

[1102.00 --> 1103.00] Yeah.

[1103.00 --> 1104.00] Okay.

[1104.00 --> 1105.00] Yeah.

[1105.00 --> 1106.00] Cool.

[1106.00 --> 1107.00] Okay.

[1107.00 --> 1108.00] Okay.

[1108.00 --> 1109.00] Number two.

[1109.00 --> 1110.00] I had no idea.

[1110.00 --> 1112.00] I thought you were talking about when it happened to PewDiePie and I was like, not all this completely lines up.

[1112.00 --> 1113.00] No.

[1113.00 --> 1114.00] Okay.

[1114.00 --> 1115.00] Monetization and creator support privileges.

[1115.00 --> 1122.00] We may suspend a channel's ability to serve ads altogether, not just on the video, their ability to earn revenue,

[1122.00 --> 1130.00] and potentially remove a channel from the YouTube Partner Program outright, including creator support and access to YouTube spaces.

[1130.00 --> 1132.00] Number three.

[1132.00 --> 1134.00] Video recommendations.

[1134.00 --> 1135.00] This.

[1135.00 --> 1136.00] Those other two are, like...

[1136.00 --> 1137.00] This is huge.

[1137.00 --> 1139.00] Those are, those are, whatever.

[1139.00 --> 1143.00] Like, they're, yes, they're meaningful, but, like, really? YouTube spaces?

[1143.00 --> 1144.00] What were there, like, three?

[1144.00 --> 1146.00] They saved the most important one for last.

[1146.00 --> 1147.00] Yeah.

[1147.00 --> 1148.00] They saved the most...

[1148.00 --> 1149.00] This one...

[1149.00 --> 1151.00] I would have put this one first if I was, like, trying to make a point.

[1151.00 --> 1152.00] Holy crap.

[1152.00 --> 1153.00] This is a big deal.

[1153.00 --> 1155.00] Video recommendations.

[1155.00 --> 1166.00] We may remove a channel's eligibility to be recommended on YouTube, such as appearing on the homepage, trending tab, or watch next.

[1166.00 --> 1168.00] That's, like, you're done.

[1168.00 --> 1169.00] Whoa.

[1169.00 --> 1174.00] Like, that is basically a shadow ban.

[1174.00 --> 1176.00] Would be the closest parallel?

[1176.00 --> 1179.00] It, like, not directly, but sort of.

[1179.00 --> 1184.00] The, the amount of people that go directly to people's channels to watch videos is low.

[1184.00 --> 1188.00] Even if you're like, oh, I do that, you're probably in the more hardcore of audiences.

[1188.00 --> 1190.00] It, it doesn't happen that much.

[1190.00 --> 1195.00] The, the other thing, too, is that especially as you, as you...

[1195.00 --> 1196.00] Okay.

[1196.00 --> 1202.00] So, to the layperson, the average person, a big subscriber number seems really important on YouTube.

[1202.00 --> 1205.00] Like, I'm actually in the process of, um, you know what?

[1205.00 --> 1208.00] I, we, I want to be intentionally really vague here.

[1208.00 --> 1213.00] I'm in the process of either trying to sell or buy a YouTube channel right now.

[1213.00 --> 1221.00] And the person that I'm either trying to sell to or buy from is attributing a value to this particular asset.

[1221.00 --> 1222.00] Don't worry about it.

[1222.00 --> 1223.00] Do you not know about this?

[1223.00 --> 1224.00] Well, I know what's going on.

[1224.00 --> 1225.00] Oh, okay, okay.

[1225.00 --> 1226.00] But that's, like...

[1226.00 --> 1227.00] Just don't worry about it.

[1227.00 --> 1229.00] ... vague to the point of, like, being aggressive.

[1229.00 --> 1230.00] Aggressive.

[1230.00 --> 1231.00] Okay.

[1231.00 --> 1232.00] All right.

[1232.00 --> 1233.00] Okay.

[1233.00 --> 1239.00] So they're trying to attribute a value to this item that is all kind of around the subscriber number.

[1239.00 --> 1244.00] And I can see how to the average person that would make sense.

[1244.00 --> 1249.00] And on the low end of the scale, like when we're talking the first thousand, first 10,000 subscribers...

[1249.00 --> 1250.00] Yeah.

[1250.00 --> 1251.00] ... that actually matters.

[1251.00 --> 1252.00] Yeah.

[1252.00 --> 1258.00] A channel with 10,000 subscribers is an order of magnitude more valuable than one with a thousand.

[1258.00 --> 1259.00] Yeah.

[1259.00 --> 1263.00] And that's maybe true of 100,000, but probably not.

[1263.00 --> 1265.00] We're probably losing...

[1265.00 --> 1268.00] We're probably hitting the tailing off of that.

[1268.00 --> 1276.00] And the reason for that is that subscribers, they're not actually that loyal of watchers,

[1276.00 --> 1283.00] which is a combination of YouTube's algorithmic way that they serve videos to them, and people just, like, moving on.

[1283.00 --> 1285.00] Like, in their lives.

[1285.00 --> 1289.00] Like, there's people who subscribe to Linus Tech Tips literally nine years ago.

[1289.00 --> 1290.00] Yeah.

[1290.00 --> 1292.00] Like, they subscribed when they were 15.

[1292.00 --> 1293.00] And you know what?

[1293.00 --> 1294.00] And they are now 24.

[1294.00 --> 1295.00] Maybe you still watch.

[1295.00 --> 1296.00] Maybe you do.

[1296.00 --> 1297.00] And that's super cool.

[1297.00 --> 1305.00] But maybe in the time between grade 9 or 10 and graduating a university or college or train program...