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[1025.00 --> 1026.00] That was probably terrible. |
[1026.00 --> 1027.00] My bad. My bad. |
[1027.00 --> 1029.00] So number one. |
[1029.00 --> 1030.00] Oh. |
[1030.00 --> 1037.00] Premium monetization programs, promotion, and content development partnerships. |
[1037.00 --> 1045.00] So they may remove a channel from Google Preferred and also suspend, cancel, or remove a creator's YouTube original. |
[1045.00 --> 1049.00] And that's something that they already did as a reaction to one of the recent occurrences. |
[1049.00 --> 1050.00] Yeah. |
[1050.00 --> 1060.00] People argued they didn't do it fast enough, but I am personally of the mind that doing the right thing eventually is still good. |
[1060.00 --> 1068.00] And we're not talking they didn't do it fast enough, like, they finished the entire season and shipped the whole thing and then just, like, didn't renew it. |
[1068.00 --> 1071.00] Like, they canceled it. |
[1071.00 --> 1074.00] So it took them a few days and, like, they could have done better. |
[1074.00 --> 1078.00] But you've got to understand, too, a company like Google is a big ship. |
[1078.00 --> 1085.00] Like, when you are trying to make a decision, like, giving the boot to one of your top creators, it's... |
[1085.00 --> 1087.00] There's multiple people. |
[1087.00 --> 1093.00] Maybe people are, like, traveling when the whole thing goes down and they get to, like, get back to the office to talk about this stuff. |
[1093.00 --> 1099.00] I know you're being vague for a point, but you even lost me slightly here in terms of, like, which program was canceled. |
[1099.00 --> 1100.00] Logan Paul. |
[1100.00 --> 1101.00] His YouTube red. |
[1101.00 --> 1102.00] I didn't even know he had one. |
[1102.00 --> 1103.00] Yeah. |
[1103.00 --> 1104.00] Okay. |
[1104.00 --> 1105.00] Yeah. |
[1105.00 --> 1106.00] Cool. |
[1106.00 --> 1107.00] Okay. |
[1107.00 --> 1108.00] Okay. |
[1108.00 --> 1109.00] Number two. |
[1109.00 --> 1110.00] I had no idea. |
[1110.00 --> 1112.00] I thought you were talking about when it happened to PewDiePie and I was like, not all this completely lines up. |
[1112.00 --> 1113.00] No. |
[1113.00 --> 1114.00] Okay. |
[1114.00 --> 1115.00] Monetization and creator support privileges. |
[1115.00 --> 1122.00] We may suspend a channel's ability to serve ads altogether, not just on the video, their ability to earn revenue, |
[1122.00 --> 1130.00] and potentially remove a channel from the YouTube Partner Program outright, including creator support and access to YouTube spaces. |
[1130.00 --> 1132.00] Number three. |
[1132.00 --> 1134.00] Video recommendations. |
[1134.00 --> 1135.00] This. |
[1135.00 --> 1136.00] Those other two are, like... |
[1136.00 --> 1137.00] This is huge. |
[1137.00 --> 1139.00] Those are, those are, whatever. |
[1139.00 --> 1143.00] Like, they're, yes, they're meaningful, but, like, really? YouTube spaces? |
[1143.00 --> 1144.00] What were there, like, three? |
[1144.00 --> 1146.00] They saved the most important one for last. |
[1146.00 --> 1147.00] Yeah. |
[1147.00 --> 1148.00] They saved the most... |
[1148.00 --> 1149.00] This one... |
[1149.00 --> 1151.00] I would have put this one first if I was, like, trying to make a point. |
[1151.00 --> 1152.00] Holy crap. |
[1152.00 --> 1153.00] This is a big deal. |
[1153.00 --> 1155.00] Video recommendations. |
[1155.00 --> 1166.00] We may remove a channel's eligibility to be recommended on YouTube, such as appearing on the homepage, trending tab, or watch next. |
[1166.00 --> 1168.00] That's, like, you're done. |
[1168.00 --> 1169.00] Whoa. |
[1169.00 --> 1174.00] Like, that is basically a shadow ban. |
[1174.00 --> 1176.00] Would be the closest parallel? |
[1176.00 --> 1179.00] It, like, not directly, but sort of. |
[1179.00 --> 1184.00] The, the amount of people that go directly to people's channels to watch videos is low. |
[1184.00 --> 1188.00] Even if you're like, oh, I do that, you're probably in the more hardcore of audiences. |
[1188.00 --> 1190.00] It, it doesn't happen that much. |
[1190.00 --> 1195.00] The, the other thing, too, is that especially as you, as you... |
[1195.00 --> 1196.00] Okay. |
[1196.00 --> 1202.00] So, to the layperson, the average person, a big subscriber number seems really important on YouTube. |
[1202.00 --> 1205.00] Like, I'm actually in the process of, um, you know what? |
[1205.00 --> 1208.00] I, we, I want to be intentionally really vague here. |
[1208.00 --> 1213.00] I'm in the process of either trying to sell or buy a YouTube channel right now. |
[1213.00 --> 1221.00] And the person that I'm either trying to sell to or buy from is attributing a value to this particular asset. |
[1221.00 --> 1222.00] Don't worry about it. |
[1222.00 --> 1223.00] Do you not know about this? |
[1223.00 --> 1224.00] Well, I know what's going on. |
[1224.00 --> 1225.00] Oh, okay, okay. |
[1225.00 --> 1226.00] But that's, like... |
[1226.00 --> 1227.00] Just don't worry about it. |
[1227.00 --> 1229.00] ... vague to the point of, like, being aggressive. |
[1229.00 --> 1230.00] Aggressive. |
[1230.00 --> 1231.00] Okay. |
[1231.00 --> 1232.00] All right. |
[1232.00 --> 1233.00] Okay. |
[1233.00 --> 1239.00] So they're trying to attribute a value to this item that is all kind of around the subscriber number. |
[1239.00 --> 1244.00] And I can see how to the average person that would make sense. |
[1244.00 --> 1249.00] And on the low end of the scale, like when we're talking the first thousand, first 10,000 subscribers... |
[1249.00 --> 1250.00] Yeah. |
[1250.00 --> 1251.00] ... that actually matters. |
[1251.00 --> 1252.00] Yeah. |
[1252.00 --> 1258.00] A channel with 10,000 subscribers is an order of magnitude more valuable than one with a thousand. |
[1258.00 --> 1259.00] Yeah. |
[1259.00 --> 1263.00] And that's maybe true of 100,000, but probably not. |
[1263.00 --> 1265.00] We're probably losing... |
[1265.00 --> 1268.00] We're probably hitting the tailing off of that. |
[1268.00 --> 1276.00] And the reason for that is that subscribers, they're not actually that loyal of watchers, |
[1276.00 --> 1283.00] which is a combination of YouTube's algorithmic way that they serve videos to them, and people just, like, moving on. |
[1283.00 --> 1285.00] Like, in their lives. |
[1285.00 --> 1289.00] Like, there's people who subscribe to Linus Tech Tips literally nine years ago. |
[1289.00 --> 1290.00] Yeah. |
[1290.00 --> 1292.00] Like, they subscribed when they were 15. |
[1292.00 --> 1293.00] And you know what? |
[1293.00 --> 1294.00] And they are now 24. |
[1294.00 --> 1295.00] Maybe you still watch. |
[1295.00 --> 1296.00] Maybe you do. |
[1296.00 --> 1297.00] And that's super cool. |
[1297.00 --> 1305.00] But maybe in the time between grade 9 or 10 and graduating a university or college or train program... |
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