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**Ben Leonard:** Yeah, but there are manufacturing ramifications which mean that it's a bit more complicated than that. I think with the rack you have to take -- there's a balance. We can't go full Apple, and just invest so heavily in details, which costs money for little benefit... But what we can do is make sure that... |
**Jerod Santo:** \[01:08:24.08\] So Oxide is big on the values... You go to the website, there's values. I'm sure you know all the values. They inform all the decisions, how you act... Do you have a design language or value system or something that drives your design for Oxide, that's separate, or maybe even congruent ... |
**Ben Leonard:** I think there are ideas. I think my approach to branding is you have one idea which should then filter through into everything, and that's how you make a holistic thing. It's not necessarily that this looks like this, it's that it comes from the same place. So with Oxide - Oxide is an old idea brought ... |
**Jerod Santo:** Maybe that's why it speaks so well to us, because we're all about that. |
**Ben Leonard:** Yeah, yeah, yeah. |
**Jerod Santo:** Where the old meets the new is interesting. |
**Adam Stacoviak:** Precisely. What gets you excited about what you do here? What makes you be like "Hell yeah!" Or however you say "Hell yeah." |
**Ben Leonard:** I don't know what the British equivalent of "Hell yeah" is. I don't think we're that -- yeah, we're not that emotive. |
**Jerod Santo:** \[laughs\] |
**Ben Leonard:** Yeah. |
**Adam Stacoviak:** What gets you properly excited? \[laughter\] |
**Jerod Santo:** Now you're talking in language. |
**Ben Leonard:** "I'm properly excited...!" No, I just I love to do a bit of everything. And it's the variety I think that really drives me. I've been here more than four years now, I think that's what -- variety is what keeps it interesting. And Oxide's the company where you get to do that; you have hardware, you have... |
**Jerod Santo:** I would expect the opposite. Because at an agency - you'd think that's where the variety comes, because you're on to the next project. New company, new design language, new brand. |
**Ben Leonard:** Yeah. |
**Jerod Santo:** Whereas you decide to settle down with one brand, and do that for years and years, I would expect it to be less variety. But you've found that it goes wide. |
**Ben Leonard:** I mean, I think certainly working at agency, I think it's always gonna be much more varied than working at a startup. But I think for me there's this interesting tension between what's staying the same and what's different. There are things in the Oxide brand which have retained; logo more or less... T... |
**Jerod Santo:** Sure. |
**Ben Leonard:** As an example, I think we are growing, and so our marketing and sales needs are growing... Previously, there was very little collateral outside of the rack, outside of the web console and the website. That was it. So you have that kind of small world. But then, when you're kind of entering the world of... |
**Adam Stacoviak:** That thing in the door when we came in - was it a cart, with like a chip on it? Did you design it? |
**Ben Leonard:** Yeah. |
**Adam Stacoviak:** Does that coin come off the cart? |
**Ben Leonard:** It does. It's got two sides. |
**Adam Stacoviak:** \[unintelligible 01:12:08.16\] You designed that, right? |
**Ben Leonard:** Yeah, yeah. |
**Adam Stacoviak:** That's fun stuff, right? |
**Ben Leonard:** Yeah. I mean, I think those are the palette cleanses. So the big pieces of merch tend to get made just as I finish something that's like drained my creative energy. Website is the big one, because -- I mean, I'm usually coding the thing, too; so I've designed it, I've coded it... It took so long that I... |
I don't know if you saw those, we have the little kind of rack stickers. Those I designed right after I'd done like a run of the website... And so those things are a nice, little -- |
**Adam Stacoviak:** A little cherry on top. |
**Ben Leonard:** They're a way to kind of refill my creative cup a little bit. |
**Adam Stacoviak:** Yeah. Are you excited about the growth? I imagine with new footprints, we're doing video... We talked to -- a little fourth wall breaking here behind the scenes... We talked to \[unintelligible 01:13:02.16\] about being able to put motion graphics into place, and collaborating on that... Is that exc... |
**Ben Leonard:** Yeah, for sure. I have a list as long as my arm of things that I will eventually get to. Motion is one of those things. There are things that I want to do, but you don't necessarily have the reason to do. |
**Jerod Santo:** Yeah. You need an excuse. |
**Ben Leonard:** I was chatting about this before, which is like the size of the gamma of like creativity, or things that you can do... Product design is much smaller, because it needs to be functional, and people are using it every day. There's also the zeitgeist of the way that people use products, and you need it to... |
**Adam Stacoviak:** We love the work you do. |
**Jerod Santo:** Yeah, it's great work. |
**Adam Stacoviak:** It's beautiful work. |
**Ben Leonard:** Thank you very much. |
**Adam Stacoviak:** I think the company is awesome, and I think the design really, in my opinion, is -- it's the glue. You can have a great product, you can have great software, but it's the final piece that says "This is just super-awesome." Basically, the design to me is what sets it apart. |
**Ben Leonard:** Yeah. I mean, the design is what says you care about everything. |
**Adam Stacoviak:** Yes. It shows intention, it shows trust, it shows all these things, and it's just really important. |
• Amanda Silver's role as Corporate Vice President for Microsoft's Developer Division and her responsibilities |
• Overview of Microsoft's products and services for developers, including Visual Studio Code, Visual Studio, .NET, and Azure |
• Amanda Silver's background and experience, including her start at Microsoft in 2001 and her work on various products such as .NET and TypeScript |
• The evolution of Microsoft's approach to open source, including the adoption of GitHub and the release of TypeScript as an open source project |
• Amanda Silver's leadership style and philosophy, including her emphasis on people management and her approach to balancing individual needs with organizational goals |
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• The conversation jumps forward in time to the present day, with the speaker noting that Microsoft has made significant strides in changing its brand and developer relationship, with VS Code, TypeScript, and GitHub being key factors in this shift. |
• Microsoft's developer tools, including VS Code and Visual Studio, have 50 million users across both platforms. |
• Copilot's integration with VS Code has been successful, making it easier for developers to access and use the tool. |
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• Microsoft's focus on developer tools is a key aspect of the company's platform strategy. |
• Copilot's capabilities have evolved significantly, from autocomplete to chat and now to agent mode, which allows for more complex tasks to be automated. |
• Agent mode enables developers to give Copilot a prompt and let it iterate and self-evaluate, making it possible to complete tasks in a matter of minutes that would previously take hours. |
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