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📘 3. Style Guide for Writing Customer-Facing Documentation

  • Empathetic
  • Professional

Tone varies:

  • Troubleshooting: calm, reassuring
  • Quick tasks: concise
  • Policies: neutral

2. General Writing Rules

  • Use active voice
  • Keep sentences under 20 words
  • Avoid filler
  • Prefer verbs
  • Use contractions

3. Do / Don’t Examples

Do: ✔ “Click Save to confirm the update.” ✔ “If you don’t see the option, try refreshing the page.”

Don’t: ✘ “Users should ensure they save the settings.” ✘ “This feature may or may not appear.”


4. Formatting Rules

  • Numbered steps for processes
  • Bullets for lists
  • Clean screenshots
  • Use callouts for warnings or tips
  • Code blocks for commands

5. Accessibility Requirements

  • Include alt text
  • Don’t rely only on color
  • Use consistent headings
  • Ensure high contrast