pec5d-module / media /pec5d /BRAND_GUIDE.md
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PEC5D — Brand Guide

Brand: PEC5D / CORAL-Φ · Tagline: "Entangling Life Across Dimensions"

Logo

Mark = Φ (golden ratio) fused with a coral polyp silhouette on a 5D grid. File: brand/pec5d/logo.svg (if not yet generated, use the token on a 5D-grid background: Φ + coral + grid).

Color palette

Role Color Hex
Ocean teal (primary) #0FA3A3
Deep ocean (bg) #0B1020
Gold (Φ accent) #F2B45C
Violet (5D accent) #A78BFA
Coral (warm accent) #F26D7A
Light (text) #E8ECF8

Typography

  • Display: serif with geometric (Φ-based) spacing — e.g. Georgia/EB Garamond
  • Body/UI: Inter / system-ui
  • Mono (technical): JetBrains Mono / ui-monospace

Visual language

  • 5D grid lines at 432 Hz-aligned angles (Φ ratios)
  • Gradients: teal → violet (never purple→blue "AI mesh" clichés)
  • Photonic motif: photon-pair arcs, SLM pixel lattices
  • Every metric rendered with its coherence/fidelity annotation

Audio signature

432 Hz carrier tone with Φ-harmonic layering (528 nm / 432 Hz resonance family). Used in keynote opens, product demos, and the RESONANCE-UNIT.

Voice

  • First-principles, honest: "quantum-inspired simulation" — never imply hardware parity.
  • Optimistic + rigorous: numbers always annotated with confidence.
  • Intergenerational: decisions framed across 20-year+ horizons.

Do / Don't

  • ✅ Show coherence, fidelity, and confidence with every claim.
  • ✅ Lead with ecosystem impact (coral, climate, biosphere).
  • ❌ Claim real QPU/DNA activation as shipped fact.
  • ❌ Use majority-rule imagery (governance is Φ-consensus).