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| # PEC5D — Brand Guide | |
| **Brand:** PEC5D / CORAL-Φ · Tagline: *"Entangling Life Across Dimensions"* | |
| ## Logo | |
| Mark = Φ (golden ratio) fused with a coral polyp silhouette on a 5D grid. | |
| File: `brand/pec5d/logo.svg` (if not yet generated, use the token on a | |
| 5D-grid background: `Φ + coral + grid`). | |
| ## Color palette | |
| | Role | Color | Hex | | |
| |---|---|---| | |
| | Ocean teal (primary) | `#0FA3A3` | | |
| | Deep ocean (bg) | `#0B1020` | | |
| | Gold (Φ accent) | `#F2B45C` | | |
| | Violet (5D accent) | `#A78BFA` | | |
| | Coral (warm accent) | `#F26D7A` | | |
| | Light (text) | `#E8ECF8` | | |
| ## Typography | |
| - Display: serif with geometric (Φ-based) spacing — e.g. Georgia/EB Garamond | |
| - Body/UI: Inter / system-ui | |
| - Mono (technical): JetBrains Mono / ui-monospace | |
| ## Visual language | |
| - 5D grid lines at 432 Hz-aligned angles (Φ ratios) | |
| - Gradients: teal → violet (never purple→blue "AI mesh" clichés) | |
| - Photonic motif: photon-pair arcs, SLM pixel lattices | |
| - Every metric rendered with its coherence/fidelity annotation | |
| ## Audio signature | |
| 432 Hz carrier tone with Φ-harmonic layering (528 nm / 432 Hz resonance | |
| family). Used in keynote opens, product demos, and the RESONANCE-UNIT. | |
| ## Voice | |
| - First-principles, honest: *"quantum-inspired simulation"* — never imply | |
| hardware parity. | |
| - Optimistic + rigorous: numbers always annotated with confidence. | |
| - Intergenerational: decisions framed across 20-year+ horizons. | |
| ## Do / Don't | |
| - ✅ Show coherence, fidelity, and confidence with every claim. | |
| - ✅ Lead with ecosystem impact (coral, climate, biosphere). | |
| - ❌ Claim real QPU/DNA activation as shipped fact. | |
| - ❌ Use majority-rule imagery (governance is Φ-consensus). | |