| # Discovery Map
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|
|
| - Brand slug: discovery-map
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| - Legal name: Discovery Map International, Inc
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| - Industry: B2B Supplies
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| - FDD year: 2025 (MN)
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| - Source: https://www.cards.commerce.state.mn.us/CARDS/
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| - FranchiseDepth page: https://franchisedepth.com/franchise/discovery-map/
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| - Hand-checked against the FDD: yes
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|
|
| ## Fees and investment (Items 5-7)
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| - initial_fee_low_usd: 25,000
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| - initial_fee_high_usd: 25,000
|
| - royalty_pct: 10
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| - royalty_min_monthly_usd: not disclosed
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| - marketing_fee_pct: 1
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| - marketing_min_monthly_usd: not disclosed
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| - tech_fee_monthly_usd: not disclosed
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| - total_investment_low_usd: 29,250
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| - total_investment_high_usd: 36,300
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| - liquid_capital_usd: not disclosed
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| - net_worth_usd: not disclosed
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|
|
| ## Fee notes
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| Royalty 10% of printed advertising, 25% of website ads. Advertising 1% of gross sales. DPS fee $2,200/year.
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|
|
| ## Outlets, closure rate, growth and all-in fee
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| - total_outlets: 116
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| - franchised_outlets: 116
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| - company_outlets: 0
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| - states_count: 28
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| - closure_rate_pct: 4.1
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| - closures: 14
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| - closures_not_itemized: 0
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| - reacquired: 1
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| - franchised_outlet_years: 345
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| - closure_year_from: 2023
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| - closure_year_to: 2025
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| - closure_ranking_eligible: yes
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| - growth_pct: -1.7
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| - growth_outlets_from: 118
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| - growth_outlets_to: 116
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| - growth_year_from: 2023
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| - growth_year_to: 2025
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| - growth_ranking_eligible: yes
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| - all_in_fee_pct: 11
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| - all_in_basis: royalty + marketing fund
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|
|
| ## Comparable revenue
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| - annual_revenue_usd: 53,210
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| - basis: median, franchises publishing map in fiscal year ending September 30, 2025, completed selling cycle, standard sizes (102 outlets)
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|
|
| ## Item 19 figures
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| | metric | cohort | outlets | avg | median | min | max | period | page |
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| |---|---|---|---|---|---|---|---|---|
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| | Gross Sales (Average Sales per Map) | franchises publishing map in fiscal year ending September 30, 2025, completed selling cycle, standard sizes | 102 | 58,171 | 53,210 | 10,430 | 214,930 | fiscal year ending September 30, 2025 | 33 |
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|
|
| ## Franchised outlet turnover by year (Item 20 Table 3)
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| | year | start | opened | terminated | non-renewed | reacquired | ceased | transferred | end |
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| |---|---|---|---|---|---|---|---|---|
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| | 2023 | 114 | 2 | 2 | 0 | 1 | 0 | 15 | 113 |
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| | 2024 | 113 | 11 | 5 | 1 | 0 | 0 | 10 | 118 |
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| | 2025 | 118 | 4 | 6 | 0 | 0 | 0 | 6 | 116 |
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|
|
| ## Revenue relative to cost (revenue is not profit)
|
| - comparable_annual_revenue_usd: 53,210
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| - investment_midpoint_usd: 32,775
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| - revenue_to_investment: not disclosed
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| - royalty_pct: 10
|
| - revenue_per_royalty_point_usd: 5,321
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|
|
| ## Rank against peers
|
| | metric | value | rank | peers | peer median | order | peer group |
|
| |---|---|---|---|---|---|---|
|
| | inv_low | 29,250 | 18 | 70 | 78,025 | lowest first | B2B Supplies |
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| | fee_low | 25,000 | 24 | 65 | 35,900 | lowest first | B2B Supplies |
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| | royalty | 10 | 36 | 47 | 7 | lowest first | B2B Supplies |
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| | allin | 11 | 38 | 47 | 7.5 | lowest first | B2B Supplies |
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| | outlets | 116 | 21 | 68 | 41.5 | highest first | B2B Supplies |
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| | growth | -1.7 | 26 | 44 | 0 | highest first | B2B Supplies |
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| | closure | 4.1 | 13 | 40 | 6.55 | lowest first | B2B Supplies |
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|
|
| ## Similar alternatives (closest first)
|
| 1. Coastal Angler Magazine (same industry; investment from $28,975)
|
| 2. AmSpirit (same industry; investment from $21,400)
|
| 3. City Lifestyle (same industry; investment from $37,600)
|
| 4. RedKnight (same industry; investment from $17,900)
|
| 5. Dealer Specialties International (same industry; investment from $17,400)
|
| 6. Unishippers (same industry; investment from $17,365)
|
| 7. Schmidt (same industry; investment from $44,743)
|
| 8. Sculpture Hospitality (same industry; investment from $45,500)
|
| 9. Network Lead Exchange (same industry; investment from $12,450)
|
| 10. City Publications (same industry; investment from $46,300)
|
|
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