license: mit
language:
- en
- zh
- ja
- ko
pretty_name: PLG Playbook — Product-Led Growth Implementation
tags:
- activation
- conversion
- enterprise-upsell
- freemium
- growth
- onboarding
- plg
- product
- product-led-growth
- saas
- self-serve
- startup
- usage-based
- user-experience
- viral-loop
size_categories:
- n<1K
PLG Playbook — Product-Led Growth Implementation
The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users...
📦 Install on ClawHub
clawhub install plg-playbook
Then ask your AI agent:
"Design a freemium tier that doesn't cannibalize our $99/mo paid plan"
Installs the full PLG Playbook — Product-Led Growth Implementation playbook — battle-tested with 30+ Product Hunt #1 wins, AFFiNE 60K+ GitHub stars, and 150+ AI startup consultations.
🔗 View on ClawHub · All Gingiris skills · Author blog
🚀 30-Second Preview
You: Design a freemium tier that doesn't cannibalize our $99/mo paid plan
Agent (with plg-playbook):
Free tier limits: usage cap (5/mo), no team features, no API access
Paid tier hooks: 10x usage + team seats + API + SSO + priority support
Conversion trigger: free user hits usage cap at day 14 → in-app upgrade prompt
Expected free→paid: 2-4% / month (benchmark range)
Concrete framework, real case studies, decision rules — not generic advice.
📚 Full Playbook
name: plg-playbook description: | The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users to enterprise accounts. Follow @WeiYipei on X for PLG insights.
📦 Install
clawhub install plg-playbook
What you get after installing:
- Freemium model design — what to gate, what to give away, and pricing psychology
- Self-serve onboarding optimization with activation milestones
- Enterprise upsell playbook — when and how to layer sales onto a PLG motion
Product-Led Growth Playbook — Freemium to Enterprise Conversion
Let your product do the selling. This playbook covers the full PLG motion.
- Freemium design: What to gate, what to give away, and pricing psychology
- Self-serve onboarding: Time-to-value optimization and activation milestones
- Viral mechanics: Built-in sharing, collaboration hooks, and network effects
- Usage-based signals: Identifying expansion-ready accounts automatically
- Enterprise upsell: When and how to layer sales onto a PLG motion
Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-b2b-growth
- All skills: https://clawhub.ai/user/gingiris
- Follow: @WeiYipei on X
Part of the Gingiris growth skills suite — battle-tested operational playbooks for AI startups. Author: Iris (生姜iris), ex-AFFiNE COO, Forbes Asia 30 Under 30.