| --- |
| license: mit |
| language: |
| - en |
| - zh |
| - ja |
| - ko |
| pretty_name: "PLG Playbook — Product-Led Growth Implementation" |
| tags: |
| - activation |
| - conversion |
| - enterprise-upsell |
| - freemium |
| - growth |
| - onboarding |
| - plg |
| - product |
| - product-led-growth |
| - saas |
| - self-serve |
| - startup |
| - usage-based |
| - user-experience |
| - viral-loop |
| size_categories: |
| - n<1K |
| --- |
| |
| # PLG Playbook — Product-Led Growth Implementation |
|
|
| > The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users... |
|
|
| ## 📦 Install on ClawHub |
|
|
| ```bash |
| clawhub install plg-playbook |
| ``` |
|
|
| Then ask your AI agent: |
|
|
| > "Design a freemium tier that doesn't cannibalize our $99/mo paid plan" |
|
|
| Installs the full **PLG Playbook — Product-Led Growth Implementation** playbook — battle-tested with 30+ Product Hunt #1 wins, AFFiNE 60K+ GitHub stars, and 150+ AI startup consultations. |
|
|
| 🔗 [View on ClawHub](https://clawhub.ai/gingiris/plg-playbook) · [All Gingiris skills](https://clawhub.ai/user/gingiris) · [Author blog](https://gingiris.tools) |
|
|
| ## 🚀 30-Second Preview |
|
|
| ``` |
| You: Design a freemium tier that doesn't cannibalize our $99/mo paid plan |
| Agent (with plg-playbook): |
| Free tier limits: usage cap (5/mo), no team features, no API access |
| Paid tier hooks: 10x usage + team seats + API + SSO + priority support |
| Conversion trigger: free user hits usage cap at day 14 → in-app upgrade prompt |
| Expected free→paid: 2-4% / month (benchmark range) |
| ``` |
|
|
| Concrete framework, real case studies, decision rules — not generic advice. |
|
|
| --- |
|
|
| ## 📚 Full Playbook |
|
|
| name: plg-playbook |
| description: | |
| The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users to enterprise accounts. Follow @WeiYipei on X for PLG insights. |
| --- |
|
|
| ## 📦 Install |
|
|
| ```bash |
| clawhub install plg-playbook |
| ``` |
|
|
| **What you get after installing:** |
| - Freemium model design — what to gate, what to give away, and pricing psychology |
| - Self-serve onboarding optimization with activation milestones |
| - Enterprise upsell playbook — when and how to layer sales onto a PLG motion |
|
|
| --- |
|
|
| # Product-Led Growth Playbook — Freemium to Enterprise Conversion |
|
|
| > 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md) |
|
|
| Let your product do the selling. This playbook covers the full PLG motion. |
|
|
| - **Freemium design**: What to gate, what to give away, and pricing psychology |
| - **Self-serve onboarding**: Time-to-value optimization and activation milestones |
| - **Viral mechanics**: Built-in sharing, collaboration hooks, and network effects |
| - **Usage-based signals**: Identifying expansion-ready accounts automatically |
| - **Enterprise upsell**: When and how to layer sales onto a PLG motion |
|
|
| ## Related Gingiris Skills |
| - Full version: https://clawhub.ai/skill/gingiris-b2b-growth |
| - All skills: https://clawhub.ai/user/gingiris |
| - Follow: [@WeiYipei on X](https://x.com/WeiYipei) |
|
|
|
|
| --- |
|
|
| *Part of the [Gingiris growth skills suite](https://clawhub.ai/user/gingiris) — battle-tested operational playbooks for AI startups. Author: Iris (生姜iris), ex-AFFiNE COO, Forbes Asia 30 Under 30.* |
|
|
