answer
string
choices
dict
id
string
kind
string
lang
string
question
string
steps
list
subject
string
text
string
topic
string
Assets always equal the sum of liabilities and owners' equity, so every transaction keeps the equation Assets = Liabilities + Equity in balance.
null
bus_0001
concept
en
What is the fundamental accounting equation?
[ "Identify the three elements: assets, liabilities, and equity.", "State the relationship: Assets = Liabilities + Equity.", "Note that every journal entry must keep both sides equal." ]
business
Answer: Assets = Liabilities + Equity. Steps: 1. Identify the three elements: assets, liabilities, and equity. 2. State the relationship: Assets = Liabilities + Equity. 3. Note that every journal entry must keep both sides equal.
accounting
The income statement reports revenues and expenses over a period, ending in net income or net loss.
{ "A": "Balance sheet", "B": "Income statement", "C": "Statement of cash flows", "D": "Trial balance" }
bus_0002
multiple_choice
en
Which financial statement reports revenues and expenses for a period?
[ "Recall each statement's purpose.", "Match revenues and expenses to the income statement.", "Select option B." ]
business
Answer: The income statement. Steps: 1. Recall each statement's purpose. 2. Match revenues and expenses to the income statement. 3. Select option B. Answer: (B)
accounting
Net income is $180,000, computed as $500,000 of revenue minus $320,000 of expenses.
null
bus_0003
worked_example
en
A firm has revenue of $500,000 and total expenses of $320,000. Compute net income.
[ "Write the formula: Net income = Revenue - Expenses.", "Substitute: 500,000 - 320,000.", "Compute: net income = $180,000." ]
business
Answer: $180,000. Steps: 1. Write the formula: Net income = Revenue - Expenses. 2. Substitute: 500,000 - 320,000. 3. Compute: net income = $180,000.
accounting
Rozvaha ukazuje aktiva, závazky a vlastní kapitál k určitému datu, přičemž aktiva se vždy rovnají součtu závazků a vlastního kapitálu.
null
bus_0004
concept
cs
Co je rozvaha a co ukazuje?
[ "Definuj rozvahu jako snímek k určitému datu.", "Uveď tři části: aktiva, závazky, vlastní kapitál.", "Připomeň bilanční rovnici." ]
business
Answer: Přehled aktiv, závazků a vlastního kapitálu k danému datu. Steps: 1. Definuj rozvahu jako snímek k určitému datu. 2. Uveď tři části: aktiva, závazky, vlastní kapitál. 3. Připomeň bilanční rovnici.
accounting
Accrual accounting records revenue when earned and expenses when incurred, while cash accounting records them only when cash changes hands.
null
bus_0005
concept
en
What is the difference between accrual-basis and cash-basis accounting?
[ "Define accrual basis: record when earned or incurred.", "Define cash basis: record when cash is received or paid.", "Contrast timing differences with an example sale on credit." ]
business
Answer: Accrual records when earned/incurred; cash records when cash moves. Steps: 1. Define accrual basis: record when earned or incurred. 2. Define cash basis: record when cash is received or paid. 3. Contrast timing differences with an example sale on credit.
accounting
A debit increases asset accounts, which normally carry debit balances.
{ "A": "Liabilities", "B": "Revenues", "C": "Assets", "D": "Owners' equity" }
bus_0006
multiple_choice
en
A debit entry increases which type of account?
[ "Recall debit rules: debits increase assets, expenses, dividends.", "Eliminate liabilities, revenues, and equity.", "Select option C." ]
business
Answer: Assets. Steps: 1. Recall debit rules: debits increase assets, expenses, dividends. 2. Eliminate liabilities, revenues, and equity. 3. Select option C. Answer: (C)
accounting
Ending retained earnings are $330,000, from $200,000 beginning balance plus $180,000 net income minus $50,000 dividends.
null
bus_0007
worked_example
en
Beginning retained earnings are $200,000, net income is $180,000, and dividends are $50,000. Find ending retained earnings.
[ "Write: Ending RE = Beginning RE + Net income - Dividends.", "Substitute: 200,000 + 180,000 - 50,000.", "Compute: ending retained earnings = $330,000." ]
business
Answer: $330,000. Steps: 1. Write: Ending RE = Beginning RE + Net income - Dividends. 2. Substitute: 200,000 + 180,000 - 50,000. 3. Compute: ending retained earnings = $330,000.
accounting
Straight-line depreciation spreads an asset's depreciable cost evenly over its useful life as (Cost - Salvage value) / Useful life per year.
null
bus_0008
concept
en
How does straight-line depreciation work?
[ "Compute depreciable cost: cost minus salvage value.", "Divide by useful life in years.", "Book the same expense each year." ]
business
Answer: Equal annual charge of (Cost - Salvage) / Life. Steps: 1. Compute depreciable cost: cost minus salvage value. 2. Divide by useful life in years. 3. Book the same expense each year.
accounting
Účet vlastního kapitálu má normálně kreditní zůstatek, protože kredit vlastní kapitál zvyšuje.
{ "A": "Pokladna", "B": "Zásoby", "C": "Pohledávky", "D": "Vlastní kapitál" }
bus_0009
multiple_choice
cs
Který účet má normálně kreditní zůstatek?
[ "Připomeň pravidlo: kredit zvyšuje závazky, kapitál a výnosy.", "Vyluč hotovost, zásoby a pohledávky.", "Vyber možnost D." ]
business
Answer: Vlastní kapitál. Steps: 1. Připomeň pravidlo: kredit zvyšuje závazky, kapitál a výnosy. 2. Vyluč hotovost, zásoby a pohledávky. 3. Vyber možnost D. Answer: (D)
accounting
Annual depreciation is $18,000, from ($100,000 - $10,000) divided by 5 years.
null
bus_0010
worked_example
en
Equipment costs $100,000 with $10,000 salvage value and a 5-year life. Compute straight-line depreciation per year.
[ "Depreciable cost = 100,000 - 10,000 = 90,000.", "Divide by life: 90,000 / 5.", "Annual depreciation = $18,000." ]
business
Answer: $18,000 per year. Steps: 1. Depreciable cost = 100,000 - 10,000 = 90,000. 2. Divide by life: 90,000 / 5. 3. Annual depreciation = $18,000.
accounting
A trial balance lists all ledger balances to verify that total debits equal total credits before preparing financial statements.
null
bus_0011
concept
en
What is the purpose of a trial balance?
[ "List every general-ledger account balance.", "Sum debits and credits separately.", "Confirm the totals agree before drafting statements." ]
business
Answer: Verify debits equal credits before statements. Steps: 1. List every general-ledger account balance. 2. Sum debits and credits separately. 3. Confirm the totals agree before drafting statements.
accounting
Inventory is a current asset because it is expected to be sold or used within one year.
{ "A": "Land", "B": "Inventory", "C": "Factory building", "D": "Patent" }
bus_0012
multiple_choice
en
Which of the following is a current asset?
[ "Define current assets: convertible to cash within one year.", "Eliminate land, buildings, and patents.", "Select option B." ]
business
Answer: Inventory. Steps: 1. Define current assets: convertible to cash within one year. 2. Eliminate land, buildings, and patents. 3. Select option B. Answer: (B)
accounting
The matching principle requires expenses to be recorded in the same period as the revenues they helped generate.
null
bus_0013
concept
en
What is the matching principle in accounting?
[ "State the rule: match expenses to related revenues.", "Give an example: cost of goods sold with sales.", "Note it applies under accrual accounting." ]
business
Answer: Record expenses in the same period as related revenues. Steps: 1. State the rule: match expenses to related revenues. 2. Give an example: cost of goods sold with sales. 3. Note it applies under accrual accounting.
accounting
Čistý zisk činí 280 000 Kč, protože tržby 800 000 Kč minus náklady 520 000 Kč se rovnají 280 000 Kč.
null
bus_0014
worked_example
cs
Firma má tržby 800 000 Kč a celkové náklady 520 000 Kč. Vypočítej čistý zisk.
[ "Napiš vzorec: zisk = tržby - náklady.", "Dosaď: 800 000 - 520 000.", "Výsledek: čistý zisk 280 000 Kč." ]
business
Answer: 280 000 Kč. Steps: 1. Napiš vzorec: zisk = tržby - náklady. 2. Dosaď: 800 000 - 520 000. 3. Výsledek: čistý zisk 280 000 Kč.
accounting
An unqualified audit opinion states that the financial statements present fairly, in all material respects, the company's financial position.
null
bus_0015
concept
en
What does an unqualified audit opinion mean?
[ "Define audit opinion as the auditor's conclusion.", "Explain unqualified: no material misstatements found.", "Note it is the cleanest opinion a firm can receive." ]
business
Answer: Statements present fairly in all material respects. Steps: 1. Define audit opinion as the auditor's conclusion. 2. Explain unqualified: no material misstatements found. 3. Note it is the cleanest opinion a firm can receive.
accounting
Accounts payable is a liability because it represents amounts the firm owes to suppliers.
{ "A": "Accounts receivable", "B": "Accounts payable", "C": "Prepaid rent", "D": "Equipment" }
bus_0016
multiple_choice
en
Which of the following is a liability?
[ "Define liabilities as obligations owed to others.", "Eliminate receivables, prepaids, and equipment.", "Select option B." ]
business
Answer: Accounts payable. Steps: 1. Define liabilities as obligations owed to others. 2. Eliminate receivables, prepaids, and equipment. 3. Select option B. Answer: (B)
accounting
FIFO assumes the oldest inventory is sold first while LIFO assumes the newest is sold first, which affects cost of goods sold and ending inventory during price changes.
null
bus_0017
concept
en
What is the difference between FIFO and LIFO inventory methods?
[ "Define FIFO: first units in are first out.", "Define LIFO: last units in are first out.", "Compare effects on COGS when prices rise." ]
business
Answer: FIFO sells oldest first; LIFO sells newest first. Steps: 1. Define FIFO: first units in are first out. 2. Define LIFO: last units in are first out. 3. Compare effects on COGS when prices rise.
accounting
FIFO cost of goods sold is $1,240, from 100 units at $10 plus 20 units at $12.
null
bus_0018
worked_example
en
A firm holds 100 units at $10 and then buys 50 units at $12. It sells 120 units. Compute FIFO cost of goods sold.
[ "Sell oldest first: all 100 units at $10 = $1,000.", "Take 20 more units at $12 = $240.", "Total COGS = 1,000 + 240 = $1,240." ]
business
Answer: $1,240. Steps: 1. Sell oldest first: all 100 units at $10 = $1,000. 2. Take 20 more units at $12 = $240. 3. Total COGS = 1,000 + 240 = $1,240.
accounting
Odpis je systematické rozložení pořizovací ceny aktiva do nákladů po dobu jeho použitelnosti, aby náklady odpovídaly výnosům.
null
bus_0019
concept
cs
Co je odpis a proč se účtuje?
[ "Definuj odpis jako rozložení ceny v čase.", "Vysvětli důvod: přiřazení nákladů k výnosům.", "Uveď příklad stroje odepisovaného 5 let." ]
business
Answer: Rozložení ceny aktiva do nákladů po dobu použitelnosti. Steps: 1. Definuj odpis jako rozložení ceny v čase. 2. Vysvětli důvod: přiřazení nákladů k výnosům. 3. Uveď příklad stroje odepisovaného 5 let.
accounting
Net income increases owners' equity because profits are added to retained earnings.
{ "A": "Paying dividends", "B": "Net loss", "C": "Net income", "D": "Repaying a loan" }
bus_0020
multiple_choice
en
Which event increases owners' equity?
[ "Recall equity rises with profits and investments.", "Eliminate dividends, losses, and loan repayment.", "Select option C." ]
business
Answer: Net income. Steps: 1. Recall equity rises with profits and investments. 2. Eliminate dividends, losses, and loan repayment. 3. Select option C. Answer: (C)
accounting
The cash flow statement has operating, investing, and financing sections that explain the change in cash during the period.
null
bus_0021
concept
en
What are the three sections of the cash flow statement?
[ "Name operating activities: core business cash flows.", "Name investing activities: asset purchases and sales.", "Name financing activities: debt and equity flows." ]
business
Answer: Operating, investing, and financing. Steps: 1. Name operating activities: core business cash flows. 2. Name investing activities: asset purchases and sales. 3. Name financing activities: debt and equity flows.
accounting
Net present value is the sum of a project's discounted future cash flows minus its initial investment, and a positive NPV means the project creates value.
null
bus_0022
concept
en
What is net present value (NPV)?
[ "Discount each future cash flow to today.", "Sum the present values.", "Subtract the initial investment; accept if positive." ]
business
Answer: Discounted cash flows minus initial investment. Steps: 1. Discount each future cash flow to today. 2. Sum the present values. 3. Subtract the initial investment; accept if positive.
corporate_finance
A higher discount rate lowers present value because future cash flows are divided by a larger compounding factor.
{ "A": "It increases present value", "B": "It decreases present value", "C": "It leaves present value unchanged", "D": "It only affects nominal value" }
bus_0023
multiple_choice
en
What happens to present value when the discount rate rises?
[ "Recall PV = FV / (1+r)^n.", "Note a larger r grows the denominator.", "Select option B." ]
business
Answer: Present value decreases. Steps: 1. Recall PV = FV / (1+r)^n. 2. Note a larger r grows the denominator. 3. Select option B. Answer: (B)
corporate_finance
The NPV is $41.32, from -$1,000 plus $545.45 plus $495.87, so the project is marginally acceptable.
null
bus_0024
worked_example
en
A project costs $1,000 and returns $600 in year 1 and $600 in year 2. Compute NPV at a 10% discount rate.
[ "Discount year 1: 600 / 1.10 = 545.45.", "Discount year 2: 600 / 1.21 = 495.87.", "NPV = -1,000 + 545.45 + 495.87 = $41.32." ]
business
Answer: $41.32. Steps: 1. Discount year 1: 600 / 1.10 = 545.45. 2. Discount year 2: 600 / 1.21 = 495.87. 3. NPV = -1,000 + 545.45 + 495.87 = $41.32.
corporate_finance
Čistá současná hodnota je součet diskontovaných budoucích peněžních toků minus počáteční investice; kladná hodnota znamená, že projekt tvoří hodnotu.
null
bus_0025
concept
cs
Co je čistá současná hodnota (NPV)?
[ "Diskontuj každý budoucí tok na současnost.", "Sečti současné hodnoty.", "Odečti investici; kladné NPV přijmi." ]
business
Answer: Diskontované toky minus počáteční investice. Steps: 1. Diskontuj každý budoucí tok na současnost. 2. Sečti současné hodnoty. 3. Odečti investici; kladné NPV přijmi.
corporate_finance
The internal rate of return is the discount rate that makes NPV equal zero, and a project is accepted when its IRR exceeds the cost of capital.
null
bus_0026
concept
en
What is the internal rate of return (IRR)?
[ "Set NPV equal to zero.", "Solve for the discount rate.", "Compare IRR to the hurdle rate." ]
business
Answer: The discount rate where NPV equals zero. Steps: 1. Set NPV equal to zero. 2. Solve for the discount rate. 3. Compare IRR to the hurdle rate.
corporate_finance
WACC blends the after-tax cost of debt and the cost of equity by their weights, giving 8.1% from 0.4 x 4.5% plus 0.6 x 10.5%.
null
bus_0027
worked_example
en
A firm is 40% debt at 6% interest with a 25% tax rate and 60% equity at 10.5%. Compute WACC.
[ "After-tax debt cost = 6% x (1 - 0.25) = 4.5%.", "Weight: 0.40 x 4.5% = 1.8%; 0.60 x 10.5% = 6.3%.", "WACC = 1.8% + 6.3% = 8.1%." ]
business
Answer: 8.1%. Steps: 1. After-tax debt cost = 6% x (1 - 0.25) = 4.5%. 2. Weight: 0.40 x 4.5% = 1.8%; 0.60 x 10.5% = 6.3%. 3. WACC = 1.8% + 6.3% = 8.1%.
corporate_finance
Debt interest is tax-deductible, which lowers the effective cost of debt and creates a tax shield.
{ "A": "Dividends are tax-deductible", "B": "Interest is tax-deductible", "C": "Principal repayment is tax-deductible", "D": "Equity issuance is tax-deductible" }
bus_0028
multiple_choice
en
Why does debt financing create a tax shield?
[ "Recall interest reduces taxable income.", "Eliminate dividends, principal, and issuance.", "Select option B." ]
business
Answer: Interest is tax-deductible. Steps: 1. Recall interest reduces taxable income. 2. Eliminate dividends, principal, and issuance. 3. Select option B. Answer: (B)
corporate_finance
Volný peněžní tok je provozní cash flow minus kapitálové výdaje; 12 milionů minus 5 milionů dává 7 milionů Kč.
null
bus_0029
worked_example
cs
Firma má provozní cash flow 12 milionů Kč a kapitálové výdaje 5 milionů Kč. Vypočítej volný peněžní tok.
[ "Napiš vzorec: FCF = provozní CF - CAPEX.", "Dosaď: 12 - 5.", "Volný tok = 7 milionů Kč." ]
business
Answer: 7 milionů Kč. Steps: 1. Napiš vzorec: FCF = provozní CF - CAPEX. 2. Dosaď: 12 - 5. 3. Volný tok = 7 milionů Kč.
corporate_finance
The payback period is the time needed for cumulative cash inflows to recover the initial investment, ignoring the time value of money.
null
bus_0030
concept
en
What is the payback period of an investment?
[ "Track cumulative cash inflows year by year.", "Find when the total first covers the outlay.", "Report that time as the payback period." ]
business
Answer: Time until inflows recover the initial outlay. Steps: 1. Track cumulative cash inflows year by year. 2. Find when the total first covers the outlay. 3. Report that time as the payback period.
corporate_finance
The Gordon model values a stock at $52.50, from $2.10 dividend divided by 9% minus 5% growth.
null
bus_0031
worked_example
en
A stock pays a $2.00 dividend growing at 5% yearly with a 9% required return. Value it with the Gordon growth model.
[ "Next dividend D1 = 2.00 x 1.05 = 2.10.", "Denominator = 0.09 - 0.05 = 0.04.", "Price = 2.10 / 0.04 = $52.50." ]
business
Answer: $52.50. Steps: 1. Next dividend D1 = 2.00 x 1.05 = 2.10. 2. Denominator = 0.09 - 0.05 = 0.04. 3. Price = 2.10 / 0.04 = $52.50.
corporate_finance
Diversification eliminates unsystematic risk because firm-specific shocks offset each other, while market-wide systematic risk remains.
{ "A": "Systematic risk", "B": "Unsystematic risk", "C": "Interest rate risk", "D": "Inflation risk" }
bus_0032
multiple_choice
en
Which type of risk can diversification eliminate?
[ "Distinguish firm-specific from market-wide risk.", "Note only firm-specific risk diversifies away.", "Select option B." ]
business
Answer: Unsystematic risk. Steps: 1. Distinguish firm-specific from market-wide risk. 2. Note only firm-specific risk diversifies away. 3. Select option B. Answer: (B)
corporate_finance
Kuponový dluhopis vyplácí pravidelné úroky a při splatnosti jistinu, takže investor získá kupony plus nominální hodnotu.
null
bus_0033
concept
cs
Jak funguje kuponový dluhopis?
[ "Emitent si půjčí nominální částku.", "Pravidelně vyplácí kuponové úroky.", "Při splatnosti vrátí jistinu." ]
business
Answer: Pravidelné kupony plus jistina při splatnosti. Steps: 1. Emitent si půjčí nominální částku. 2. Pravidelně vyplácí kuponové úroky. 3. Při splatnosti vrátí jistinu.
corporate_finance
CAPM gives a 12% required return, from 3% risk-free rate plus 1.5 times the 6% market risk premium.
null
bus_0034
worked_example
en
The risk-free rate is 3%, beta is 1.5, and the market risk premium is 6%. Compute the CAPM required return.
[ "Write CAPM: r = rf + beta x (market premium).", "Substitute: 3% + 1.5 x 6% = 3% + 9%.", "Required return = 12%." ]
business
Answer: 12%. Steps: 1. Write CAPM: r = rf + beta x (market premium). 2. Substitute: 3% + 1.5 x 6% = 3% + 9%. 3. Required return = 12%.
corporate_finance
Working capital is current assets minus current liabilities and measures short-term liquidity available to fund daily operations.
null
bus_0035
concept
en
What is working capital?
[ "Total current assets.", "Subtract current liabilities.", "Interpret positive value as liquidity buffer." ]
business
Answer: Current assets minus current liabilities. Steps: 1. Total current assets. 2. Subtract current liabilities. 3. Interpret positive value as liquidity buffer.
corporate_finance
Common shareholders vote and receive residual dividends, while bondholders get fixed interest with priority but no vote.
{ "A": "Bonds pay residual dividends", "B": "Shares pay fixed interest", "C": "Bonds pay fixed interest with priority; shares get residual claims", "D": "There is no difference" }
bus_0036
multiple_choice
en
How do bonds differ from common shares?
[ "Recall bonds promise fixed coupons with seniority.", "Recall shares claim residual profits.", "Select option C." ]
business
Answer: Bonds pay fixed interest with priority; shares get residual claims. Steps: 1. Recall bonds promise fixed coupons with seniority. 2. Recall shares claim residual profits. 3. Select option C. Answer: (C)
corporate_finance
Dividenda na akcii je 45 Kč, protože 9 milionů Kč děleno 200 000 akciemi se rovná 45 Kč.
null
bus_0037
worked_example
cs
Firma vyplatí dividendy 9 milionů Kč při 200 000 akciích. Vypočítej dividendu na akcii.
[ "Vyděl celkové dividendy počtem akcií.", "Dosaď: 9 000 000 / 200 000.", "Dividenda = 45 Kč na akcii." ]
business
Answer: 45 Kč. Steps: 1. Vyděl celkové dividendy počtem akcií. 2. Dosaď: 9 000 000 / 200 000. 3. Dividenda = 45 Kč na akcii.
corporate_finance
Financial leverage magnifies both gains and losses because fixed interest must be paid before shareholders receive anything.
null
bus_0038
concept
en
What is financial leverage?
[ "Define leverage as using debt to fund assets.", "Explain fixed interest amplifies equity returns.", "Note losses are amplified too." ]
business
Answer: Using debt, which magnifies equity returns and losses. Steps: 1. Define leverage as using debt to fund assets. 2. Explain fixed interest amplifies equity returns. 3. Note losses are amplified too.
corporate_finance
A stock split increases share count proportionally and cuts price per share, leaving total market value unchanged.
{ "A": "Market value doubles", "B": "Share count and price stay the same", "C": "Share count doubles and price halves", "D": "Dividends are cancelled" }
bus_0039
multiple_choice
en
What happens in a 2-for-1 stock split?
[ "Double the number of shares.", "Halve the price per share.", "Select option C." ]
business
Answer: Share count doubles and price halves. Steps: 1. Double the number of shares. 2. Halve the price per share. 3. Select option C. Answer: (C)
corporate_finance
The current ratio is 2.0, from $800,000 of current assets divided by $400,000 of current liabilities.
null
bus_0040
worked_example
en
Current assets are $800,000 and current liabilities are $400,000. Compute the current ratio.
[ "Write: Current ratio = Current assets / Current liabilities.", "Substitute: 800,000 / 400,000.", "Current ratio = 2.0." ]
business
Answer: 2.0. Steps: 1. Write: Current ratio = Current assets / Current liabilities. 2. Substitute: 800,000 / 400,000. 3. Current ratio = 2.0.
corporate_finance
Likvidita je schopnost hradit krátkodobé závazky, zatímco solventnost je schopnost hradit všechny závazky dlouhodobě.
null
bus_0041
concept
cs
Jaký je rozdíl mezi likviditou a solventností?
[ "Definuj likviditu jako krátkodobou platební schopnost.", "Definuj solventnost jako dlouhodobou schopnost.", "Uveď příklad nelikvidní, ale solventní firmy." ]
business
Answer: Likvidita je krátkodobá, solventnost dlouhodobá schopnost platit. Steps: 1. Definuj likviditu jako krátkodobou platební schopnost. 2. Definuj solventnost jako dlouhodobou schopnost. 3. Uveď příklad nelikvidní, ale solventní firmy.
corporate_finance
The dividend yield is 4%, from a $2 dividend divided by a $50 share price.
null
bus_0042
worked_example
en
A share pays a $2 annual dividend and trades at $50. Compute the dividend yield.
[ "Write: Yield = Dividend / Price.", "Substitute: 2 / 50 = 0.04.", "Dividend yield = 4%." ]
business
Answer: 4%. Steps: 1. Write: Yield = Dividend / Price. 2. Substitute: 2 / 50 = 0.04. 3. Dividend yield = 4%.
corporate_finance
The marketing mix of product, price, place, and promotion covers the four controllable decisions used to bring an offering to market.
null
bus_0043
concept
en
What are the 4 Ps of marketing?
[ "Name product: what is offered.", "Name price, place, and promotion.", "Explain they are controllable marketing levers." ]
business
Answer: Product, price, place, and promotion. Steps: 1. Name product: what is offered. 2. Name price, place, and promotion. 3. Explain they are controllable marketing levers.
marketing
Segmentation divides the market into groups, targeting selects which to serve, and positioning defines the brand's place in their minds.
{ "A": "Sell, target, price", "B": "Segment, target, position", "C": "Survey, test, promote", "D": "Source, trade, place" }
bus_0044
multiple_choice
en
What does STP stand for in marketing?
[ "Recall the three stages.", "Match to segment, target, position.", "Select option B." ]
business
Answer: Segment, target, position. Steps: 1. Recall the three stages. 2. Match to segment, target, position. 3. Select option B. Answer: (B)
marketing
Customer lifetime value is $900, from $300 annual margin times a 3-year expected relationship.
null
bus_0045
worked_example
en
A customer yields $300 margin per year and stays 3 years on average. Compute customer lifetime value.
[ "Write: CLV = annual margin x lifespan.", "Substitute: 300 x 3.", "CLV = $900." ]
business
Answer: $900. Steps: 1. Write: CLV = annual margin x lifespan. 2. Substitute: 300 x 3. 3. CLV = $900.
marketing
Tržní podíl je procento celkových tržeb trhu, které připadá na firmu, například 20 % při tržbách 40 milionů z trhu 200 milionů.
null
bus_0046
concept
cs
Co je tržní podíl?
[ "Definuj podíl jako tržby firmy / tržby trhu.", "Uveď příklad 40 ze 200 milionů.", "Výsledek 20 %." ]
business
Answer: Procento tržeb trhu připadající na firmu. Steps: 1. Definuj podíl jako tržby firmy / tržby trhu. 2. Uveď příklad 40 ze 200 milionů. 3. Výsledek 20 %.
marketing
Brand equity is the added value a brand name gives beyond the functional product, reflected in loyalty, awareness, and price premium.
null
bus_0047
concept
en
What is brand equity?
[ "Define it as brand-driven added value.", "List components: awareness, loyalty, associations.", "Note it supports premium pricing." ]
business
Answer: Added value from the brand name itself. Steps: 1. Define it as brand-driven added value. 2. List components: awareness, loyalty, associations. 3. Note it supports premium pricing.
marketing
Penetration pricing sets a low initial price to win share fast, while skimming starts high and lowers price over time.
{ "A": "Both start with high prices", "B": "Penetration starts low, skimming starts high", "C": "Both keep prices constant", "D": "Skimming starts low, penetration starts high" }
bus_0048
multiple_choice
en
How do penetration and skimming pricing differ?
[ "Define penetration: low entry price.", "Define skimming: high entry price.", "Select option B." ]
business
Answer: Penetration starts low, skimming starts high. Steps: 1. Define penetration: low entry price. 2. Define skimming: high entry price. 3. Select option B. Answer: (B)
marketing
The conversion rate is 4%, from 200 purchases divided by 5,000 visitors.
null
bus_0049
worked_example
en
A website gets 5,000 visitors and 200 purchases. Compute the conversion rate.
[ "Write: Rate = Purchases / Visitors.", "Substitute: 200 / 5,000 = 0.04.", "Conversion rate = 4%." ]
business
Answer: 4%. Steps: 1. Write: Rate = Purchases / Visitors. 2. Substitute: 200 / 5,000 = 0.04. 3. Conversion rate = 4%.
marketing
A unique selling proposition states the distinct benefit that sets an offering apart from competitors.
null
bus_0050
concept
en
What is a unique selling proposition (USP)?
[ "Define USP as the differentiating benefit.", "Contrast with generic feature lists.", "Give an example of a delivery-speed promise." ]
business
Answer: The distinct benefit setting an offer apart. Steps: 1. Define USP as the differentiating benefit. 2. Contrast with generic feature lists. 3. Give an example of a delivery-speed promise.
marketing
Customer acquisition cost is $50, from $10,000 of marketing spend divided by 200 new customers.
null
bus_0051
worked_example
en
A campaign spends $10,000 and wins 200 new customers. Compute customer acquisition cost.
[ "Write: CAC = Spend / New customers.", "Substitute: 10,000 / 200.", "CAC = $50." ]
business
Answer: $50. Steps: 1. Write: CAC = Spend / New customers. 2. Substitute: 10,000 / 200. 3. CAC = $50.
marketing
Marketing ROI is 300%, from ($40,000 - $10,000) divided by $10,000.
{ "A": "100%", "B": "200%", "C": "300%", "D": "400%" }
bus_0052
multiple_choice
en
A campaign costs $10,000 and generates $40,000 in margin. What is its ROI?
[ "Write: ROI = (Gain - Cost) / Cost.", "Substitute: (40,000 - 10,000) / 10,000 = 3.", "Select option C." ]
business
Answer: 300%. Steps: 1. Write: ROI = (Gain - Cost) / Cost. 2. Substitute: (40,000 - 10,000) / 10,000 = 3. 3. Select option C. Answer: (C)
marketing
Cena založená na hodnotě vychází z vnímané hodnoty pro zákazníka, nikoli z nákladů, takže marže odráží ochotu platit.
null
bus_0053
concept
cs
Co je hodnotová tvorba cen?
[ "Definuj cenu podle vnímané hodnoty.", "Kontrastuj s nákladovou tvorbou cen.", "Uveď příklad prémiového softwaru." ]
business
Answer: Cena podle vnímané hodnoty pro zákazníka. Steps: 1. Definuj cenu podle vnímané hodnoty. 2. Kontrastuj s nákladovou tvorbou cen. 3. Uveď příklad prémiového softwaru.
marketing
The product life cycle moves from introduction through growth and maturity to decline, with strategy shifting at each stage.
null
bus_0054
concept
en
What are the stages of the product life cycle?
[ "Name introduction: low sales, high cost.", "Name growth and maturity.", "Name decline and withdrawal decisions." ]
business
Answer: Introduction, growth, maturity, decline. Steps: 1. Name introduction: low sales, high cost. 2. Name growth and maturity. 3. Name decline and withdrawal decisions.
marketing
A pull strategy draws customers to demand the product, while a push strategy moves it through channel intermediaries.
{ "A": "Push targets consumers, pull targets retailers", "B": "Pull creates consumer demand, push moves product through channels", "C": "They are identical", "D": "Pull only uses pricing" }
bus_0055
multiple_choice
en
How do push and pull promotion strategies differ?
[ "Define pull: stimulate end-customer demand.", "Define push: incentivize channel members.", "Select option B." ]
business
Answer: Pull creates consumer demand, push moves product through channels. Steps: 1. Define pull: stimulate end-customer demand. 2. Define push: incentivize channel members. 3. Select option B. Answer: (B)
marketing
The break-even ad budget is $15,000, from 500 units times $30 contribution margin.
null
bus_0056
worked_example
en
Each unit contributes $30 margin and a campaign must sell 500 units to pay for itself. Compute the break-even ad budget.
[ "Write: Budget = Units x Margin.", "Substitute: 500 x 30.", "Budget = $15,000." ]
business
Answer: $15,000. Steps: 1. Write: Budget = Units x Margin. 2. Substitute: 500 x 30. 3. Budget = $15,000.
marketing
Positioning fixes a distinct image of the brand in the customer's mind relative to competitors.
null
bus_0057
concept
en
What is brand positioning?
[ "Define positioning as mental differentiation.", "Link it to target segment needs.", "Give an example of a safety-positioned car brand." ]
business
Answer: A distinct brand image relative to rivals. Steps: 1. Define positioning as mental differentiation. 2. Link it to target segment needs. 3. Give an example of a safety-positioned car brand.
marketing
Marketingový trychtýř zužuje publikum od povědomí přes zvažování až k nákupu, přičemž v každé fázi část lidí odpadne.
{ "A": "Nákup, povědomí, zvažování", "B": "Povědomí, zvažování, nákup", "C": "Zvažování, nákup, povědomí", "D": "Povědomí, nákup, zvažování" }
bus_0058
multiple_choice
cs
Jaké je správné pořadí fází marketingového trychtýře?
[ "Začni povědomím o značce.", "Pokračuj zvažováním nabídky.", "Konči nákupem; vyber B." ]
business
Answer: Povědomí, zvažování, nákup. Steps: 1. Začni povědomím o značce. 2. Pokračuj zvažováním nabídky. 3. Konči nákupem; vyber B. Answer: (B)
marketing
Market share is 15%, from $30 million in firm sales divided by a $200 million market.
null
bus_0059
worked_example
en
A firm sells $30 million in a $200 million market. Compute its market share.
[ "Write: Share = Firm sales / Market sales.", "Substitute: 30 / 200 = 0.15.", "Market share = 15%." ]
business
Answer: 15%. Steps: 1. Write: Share = Firm sales / Market sales. 2. Substitute: 30 / 200 = 0.15. 3. Market share = 15%.
marketing
Direct marketing reaches customers individually with measurable calls to action, unlike mass advertising aimed at broad awareness.
null
bus_0060
concept
en
What is direct marketing?
[ "Define it as targeted individual communication.", "List examples: email, mail, telemarketing.", "Note responses are directly measurable." ]
business
Answer: Targeted individual outreach with measurable response. Steps: 1. Define it as targeted individual communication. 2. List examples: email, mail, telemarketing. 3. Note responses are directly measurable.
marketing
A loss leader is priced below cost to attract traffic, with profit earned on accompanying purchases.
{ "A": "A product sold below cost to attract traffic", "B": "A product with the highest margin", "C": "A discontinued product", "D": "A luxury flagship product" }
bus_0061
multiple_choice
en
What is a loss leader?
[ "Recall the traffic-building purpose.", "Eliminate high-margin, discontinued, luxury.", "Select option A." ]
business
Answer: A product sold below cost to attract traffic. Steps: 1. Recall the traffic-building purpose. 2. Eliminate high-margin, discontinued, luxury. 3. Select option A. Answer: (A)
marketing
Míra odchodu je 8 %, protože 400 odešlých ze 5 000 zákazníků děleno 5 000 se rovná 0,08.
null
bus_0062
worked_example
cs
Firma měla 5 000 zákazníků a 400 jich odešlo. Vypočítej míru odchodu (churn).
[ "Napiš vzorec: churn = odešlí / celkem.", "Dosaď: 400 / 5 000 = 0,08.", "Míra odchodu = 8 %." ]
business
Answer: 8 %. Steps: 1. Napiš vzorec: churn = odešlí / celkem. 2. Dosaď: 400 / 5 000 = 0,08. 3. Míra odchodu = 8 %.
marketing
Co-branding joins two brands on one offering so each borrows the other's equity and audience.
null
bus_0063
concept
en
What is co-branding?
[ "Define it as two brands on one product.", "Explain shared equity and reach.", "Give an example of a card plus airline partnership." ]
business
Answer: Two brands jointly marketed on one offering. Steps: 1. Define it as two brands on one product. 2. Explain shared equity and reach. 3. Give an example of a card plus airline partnership.
marketing
The four management functions are planning, organizing, leading, and controlling resources toward goals.
null
bus_0064
concept
en
What are the four functions of management?
[ "Name planning: set goals and paths.", "Name organizing and leading.", "Name controlling: measure and correct." ]
business
Answer: Planning, organizing, leading, controlling. Steps: 1. Name planning: set goals and paths. 2. Name organizing and leading. 3. Name controlling: measure and correct.
management
Delegation assigns both task responsibility and matching authority while the manager keeps accountability for results.
{ "A": "Authority without responsibility", "B": "Responsibility without authority", "C": "Matching responsibility and authority", "D": "Neither responsibility nor authority" }
bus_0065
multiple_choice
en
What should effective delegation include?
[ "Recall delegation transfers task ownership.", "Note authority must match responsibility.", "Select option C." ]
business
Answer: Matching responsibility and authority. Steps: 1. Recall delegation transfers task ownership. 2. Note authority must match responsibility. 3. Select option C. Answer: (C)
management
Span of control is 6, from 12 employees divided by 2 supervisors.
null
bus_0066
worked_example
en
A department has 12 employees reporting to 2 supervisors equally. Compute the average span of control.
[ "Write: Span = Employees / Supervisors.", "Substitute: 12 / 2.", "Span of control = 6." ]
business
Answer: 6. Steps: 1. Write: Span = Employees / Supervisors. 2. Substitute: 12 / 2. 3. Span of control = 6.
management
Maslowova hierarchie řadí potřeby od fyziologických přes bezpečí, sounáležitost a uznání až po seberealizaci.
null
bus_0067
concept
cs
Co popisuje Maslowova hierarchie potřeb?
[ "Začni fyziologickými potřebami a bezpečím.", "Pokračuj sounáležitostí a uznáním.", "Vrcholem je seberealizace." ]
business
Answer: Pět úrovní lidských potřeb od přežití po seberealizaci. Steps: 1. Začni fyziologickými potřebami a bezpečím. 2. Pokračuj sounáležitostí a uznáním. 3. Vrcholem je seberealizace.
management
Transformational leaders inspire change through vision, while transactional leaders manage through rewards and penalties.
null
bus_0068
concept
en
How do transformational and transactional leadership differ?
[ "Define transformational: vision and inspiration.", "Define transactional: contingent rewards.", "Contrast change focus versus stability focus." ]
business
Answer: Vision-driven change versus reward-driven exchange. Steps: 1. Define transformational: vision and inspiration. 2. Define transactional: contingent rewards. 3. Contrast change focus versus stability focus.
management
A flat structure has few hierarchy levels and wide spans, speeding decisions but burdening managers.
{ "A": "Many levels and narrow spans", "B": "Few levels and wide spans", "C": "No managers at all", "D": "Only project teams" }
bus_0069
multiple_choice
en
What characterizes a flat organizational structure?
[ "Recall flat means few layers.", "Link to wide spans of control.", "Select option B." ]
business
Answer: Few levels and wide spans. Steps: 1. Recall flat means few layers. 2. Link to wide spans of control. 3. Select option B. Answer: (B)
management
Productivity is 25 units per hour, from 200 units divided by 8 labor hours.
null
bus_0070
worked_example
en
A team makes 200 units in 8 labor hours. Compute labor productivity.
[ "Write: Productivity = Output / Hours.", "Substitute: 200 / 8.", "Productivity = 25 units per hour." ]
business
Answer: 25 units per hour. Steps: 1. Write: Productivity = Output / Hours. 2. Substitute: 200 / 8. 3. Productivity = 25 units per hour.
management
SMART goals are specific, measurable, achievable, relevant, and time-bound so progress can be tracked.
null
bus_0071
concept
en
What does SMART mean for goal setting?
[ "Expand each letter of the acronym.", "Explain measurability enables tracking.", "Give an example sales target with a deadline." ]
business
Answer: Specific, measurable, achievable, relevant, time-bound. Steps: 1. Expand each letter of the acronym. 2. Explain measurability enables tracking. 3. Give an example sales target with a deadline.
management
Centralizace soustřeďuje rozhodování na vrcholu, zatímco decentralizace je přesouvá na nižší úrovně blíž k zákazníkovi.
{ "A": "Centralizace posiluje nižší úrovně", "B": "Decentralizace soustřeďuje moc na vrcholu", "C": "Centralizace drží rozhodnutí na vrcholu, decentralizace je rozděluje níž", "D": "Obě ruší management" }
bus_0072
multiple_choice
cs
Jak se liší centralizace a decentralizace?
[ "Definuj centralizaci jako rozhodování na vrcholu.", "Definuj decentralizaci jako přenos níž.", "Vyber možnost C." ]
business
Answer: Centralizace drží rozhodnutí na vrcholu, decentralizace je rozděluje níž. Steps: 1. Definuj centralizaci jako rozhodování na vrcholu. 2. Definuj decentralizaci jako přenos níž. 3. Vyber možnost C. Answer: (C)
management
The turnover rate is 12%, from 30 departures divided by an average headcount of 250.
null
bus_0073
worked_example
en
A firm with 250 average employees loses 30 people in a year. Compute the turnover rate.
[ "Write: Turnover = Departures / Average headcount.", "Substitute: 30 / 250 = 0.12.", "Turnover rate = 12%." ]
business
Answer: 12%. Steps: 1. Write: Turnover = Departures / Average headcount. 2. Substitute: 30 / 250 = 0.12. 3. Turnover rate = 12%.
management
Performance appraisal compares employee results against standards to guide feedback, rewards, and development.
null
bus_0074
concept
en
What is the purpose of performance appraisal?
[ "Measure results against agreed standards.", "Deliver feedback to the employee.", "Link outcomes to rewards and training." ]
business
Answer: Evaluate results to guide feedback and rewards. Steps: 1. Measure results against agreed standards. 2. Deliver feedback to the employee. 3. Link outcomes to rewards and training.
management
Herzberg's hygiene factors like pay prevent dissatisfaction, while motivators like achievement create satisfaction.
{ "A": "Pay creates satisfaction, achievement prevents dissatisfaction", "B": "Hygiene factors prevent dissatisfaction, motivators create satisfaction", "C": "Both work identically", "D": "Only pay matters" }
bus_0075
multiple_choice
en
What does Herzberg's two-factor theory claim?
[ "Separate hygiene from motivator factors.", "Assign prevention to hygiene, satisfaction to motivators.", "Select option B." ]
business
Answer: Hygiene factors prevent dissatisfaction, motivators create satisfaction. Steps: 1. Separate hygiene from motivator factors. 2. Assign prevention to hygiene, satisfaction to motivators. 3. Select option B. Answer: (B)
management
Plánování lidských zdrojů je 45 lidí, protože 50 potřebných minus 5 současných navíc... přesněji 40 současných plus 5 nově nabraných je 45, chybí tedy 5.
null
bus_0076
worked_example
cs
Firma potřebuje 50 pracovníků, má 40 a nabere 5. Kolik lidí bude mít a kolik jí chybí?
[ "Sečti současné a nové: 40 + 5 = 45.", "Odečti od potřeby: 50 - 45 = 5.", "Firma bude mít 45 lidí, chybí 5." ]
business
Answer: 45 lidí, chybí 5. Steps: 1. Sečti současné a nové: 40 + 5 = 45. 2. Odečti od potřeby: 50 - 45 = 5. 3. Firma bude mít 45 lidí, chybí 5.
management
Management by objectives aligns employees and managers on measurable targets that are reviewed jointly at period end.
null
bus_0077
concept
en
What is management by objectives (MBO)?
[ "Set measurable goals jointly.", "Track progress during the period.", "Review results together at the end." ]
business
Answer: Joint goal-setting with measurable review. Steps: 1. Set measurable goals jointly. 2. Track progress during the period. 3. Review results together at the end.
management
An autocratic leader decides alone with little input, which is fast but can harm morale.
{ "A": "Decides alone with little input", "B": "Delegates all decisions", "C": "Decides purely by team vote", "D": "Avoids all decisions" }
bus_0078
multiple_choice
en
What defines an autocratic leadership style?
[ "Recall autocratic means centralized command.", "Eliminate delegation, voting, avoidance.", "Select option A." ]
business
Answer: Decides alone with little input. Steps: 1. Recall autocratic means centralized command. 2. Eliminate delegation, voting, avoidance. 3. Select option A. Answer: (A)
management
Absenteeism is 4%, from 80 absent days divided by 2,000 scheduled days.
null
bus_0079
worked_example
en
Workers miss 80 days out of 2,000 scheduled days. Compute the absenteeism rate.
[ "Write: Rate = Absent days / Scheduled days.", "Substitute: 80 / 2,000 = 0.04.", "Absenteeism rate = 4%." ]
business
Answer: 4%. Steps: 1. Write: Rate = Absent days / Scheduled days. 2. Substitute: 80 / 2,000 = 0.04. 3. Absenteeism rate = 4%.
management
Corporate culture is the shared values and norms that shape how people behave and decide inside a firm.
null
bus_0080
concept
en
What is corporate culture?
[ "Define it as shared values and norms.", "Explain it guides daily behavior.", "Note leaders shape it through actions." ]
business
Answer: Shared values and norms guiding behavior. Steps: 1. Define it as shared values and norms. 2. Explain it guides daily behavior. 3. Note leaders shape it through actions.
management
Řízení změn překonává odpor komunikací, zapojením lidí a rychlými výhrami, které potvrdí smysl změny.
null
bus_0081
concept
cs
Jak management překonává odpor ke změně?
[ "Vysvětli důvod změny srozumitelně.", "Zapoj zaměstnance do návrhu.", "Ukaž rychlé výhry jako důkaz." ]
business
Answer: Komunikací, zapojením a rychlými výhrami. Steps: 1. Vysvětli důvod změny srozumitelně. 2. Zapoj zaměstnance do návrhu. 3. Ukaž rychlé výhry jako důkaz.
management
A matrix structure reports employees to both functional and project managers, sharing expertise flexibly.
{ "A": "One boss only", "B": "Two bosses: functional and project", "C": "No bosses", "D": "Only external bosses" }
bus_0082
multiple_choice
en
What is a matrix organizational structure?
[ "Recall dual reporting lines.", "Name functional and project managers.", "Select option B." ]
business
Answer: Two bosses: functional and project. Steps: 1. Recall dual reporting lines. 2. Name functional and project managers. 3. Select option B. Answer: (B)
management
Overtime cost is $1,500, from 50 hours times $30 per hour.
null
bus_0083
worked_example
en
A team works 50 overtime hours paid at $30 per hour. Compute the overtime cost.
[ "Write: Cost = Hours x Rate.", "Substitute: 50 x 30.", "Overtime cost = $1,500." ]
business
Answer: $1,500. Steps: 1. Write: Cost = Hours x Rate. 2. Substitute: 50 x 30. 3. Overtime cost = $1,500.
management
Coaching develops employee skills through guided questions and feedback rather than direct orders.
null
bus_0084
concept
en
What is coaching as a management style?
[ "Define coaching as guided development.", "Contrast with commanding.", "Note it builds long-term capability." ]
business
Answer: Developing staff through guidance and feedback. Steps: 1. Define coaching as guided development. 2. Contrast with commanding. 3. Note it builds long-term capability.
management
SWOT analysis maps internal strengths and weaknesses against external opportunities and threats.
null
bus_0085
concept
en
What does a SWOT analysis cover?
[ "List internal factors: strengths, weaknesses.", "List external factors: opportunities, threats.", "Use the grid to shape strategy." ]
business
Answer: Strengths, weaknesses, opportunities, threats. Steps: 1. List internal factors: strengths, weaknesses. 2. List external factors: opportunities, threats. 3. Use the grid to shape strategy.
firm_strategy
Cost leadership wins on lowest cost, differentiation wins on uniqueness, and focus wins in a narrow segment.
{ "A": "Cost, speed, luck", "B": "Cost leadership, differentiation, focus", "C": "Price, place, promotion", "D": "Grow, hold, exit" }
bus_0086
multiple_choice
en
What are Porter's three generic strategies?
[ "Recall Porter's strategy trio.", "Match cost, differentiation, focus.", "Select option B." ]
business
Answer: Cost leadership, differentiation, focus. Steps: 1. Recall Porter's strategy trio. 2. Match cost, differentiation, focus. 3. Select option B. Answer: (B)
firm_strategy
Relative market share is 0.67, from 20% firm share divided by 30% leader share.
null
bus_0087
worked_example
en
A firm holds 20% share while the leader holds 30%. Compute relative market share.
[ "Write: Relative share = Firm share / Leader share.", "Substitute: 20 / 30 = 0.67.", "Relative market share = 0.67." ]
business
Answer: 0.67. Steps: 1. Write: Relative share = Firm share / Leader share. 2. Substitute: 20 / 30 = 0.67. 3. Relative market share = 0.67.
firm_strategy
Konkurenční výhoda je udržitelný náskok před rivaly, například nižší náklady nebo silná značka.
null
bus_0088
concept
cs
Co je konkurenční výhoda?
[ "Definuj výhodu jako udržitelný náskok.", "Uveď příklady: náklady, značka, technologie.", "Zdůrazni obtížnost napodobení." ]
business
Answer: Udržitelný náskok před konkurenty. Steps: 1. Definuj výhodu jako udržitelný náskok. 2. Uveď příklady: náklady, značka, technologie. 3. Zdůrazni obtížnost napodobení.
firm_strategy
The five forces are new entrants, suppliers, buyers, substitutes, and rivalry, jointly setting industry profit potential.
null
bus_0089
concept
en
What are Porter's five forces?
[ "Name entrants and substitutes.", "Name supplier and buyer power.", "Name rivalry among incumbents." ]
business
Answer: Entrants, suppliers, buyers, substitutes, rivalry. Steps: 1. Name entrants and substitutes. 2. Name supplier and buyer power. 3. Name rivalry among incumbents.
firm_strategy
Vertical integration buys a supplier or distributor, while horizontal integration buys a direct competitor.
{ "A": "Vertical buys competitors, horizontal buys suppliers", "B": "Vertical buys suppliers or distributors, horizontal buys competitors", "C": "Both buy customers", "D": "Both sell divisions" }
bus_0090
multiple_choice
en
How do vertical and horizontal integration differ?
[ "Define vertical: along the supply chain.", "Define horizontal: same-stage rivals.", "Select option B." ]
business
Answer: Vertical buys suppliers or distributors, horizontal buys competitors. Steps: 1. Define vertical: along the supply chain. 2. Define horizontal: same-stage rivals. 3. Select option B. Answer: (B)
firm_strategy
The synergy gain is $5 million, from $115 million combined value minus $80 million and $30 million standalone values.
null
bus_0091
worked_example
en
Firm A is worth $80M and firm B $30M, but combined they are worth $115M. Compute the synergy gain.
[ "Sum standalone values: 80 + 30 = 110.", "Subtract from combined: 115 - 110.", "Synergy gain = $5M." ]
business
Answer: $5M. Steps: 1. Sum standalone values: 80 + 30 = 110. 2. Subtract from combined: 115 - 110. 3. Synergy gain = $5M.
firm_strategy
A mission states why the firm exists today, while a vision paints the future it wants to create.
null
bus_0092
concept
en
What is the difference between mission and vision statements?
[ "Define mission as present purpose.", "Define vision as future aspiration.", "Note both guide strategy." ]
business
Answer: Mission is present purpose; vision is future aspiration. Steps: 1. Define mission as present purpose. 2. Define vision as future aspiration. 3. Note both guide strategy.
firm_strategy
Diverzifikace rozkládá riziko do více oborů, takže propad jednoho trhu firmu nepoloží.
{ "A": "Soustředění na jeden trh", "B": "Rozšíření do více oborů pro rozložení rizika", "C": "Prodej všech divizí", "D": "Snížení počtu produktů" }
bus_0093
multiple_choice
cs
Co znamená diverzifikace firmy?
[ "Definuj rozšíření do více oborů.", "Vysvětli rozložení rizika.", "Vyber možnost B." ]
business
Answer: Rozšíření do více oborů pro rozložení rizika. Steps: 1. Definuj rozšíření do více oborů. 2. Vysvětli rozložení rizika. 3. Vyber možnost B. Answer: (B)
firm_strategy
The HHI is 2,800, from 2,500 plus 100 plus 100 plus 100, indicating a concentrated market.
null
bus_0094
worked_example
en
Four firms hold 50%, 10%, 10%, and 10% shares. Compute the Herfindahl index (HHI).
[ "Square each share: 2500, 100, 100, 100.", "Sum: 2500 + 100 + 100 + 100.", "HHI = 2,800." ]
business
Answer: 2,800. Steps: 1. Square each share: 2500, 100, 100, 100. 2. Sum: 2500 + 100 + 100 + 100. 3. HHI = 2,800.
firm_strategy
Core competencies are unique capabilities that open many markets and are hard for rivals to copy.
null
bus_0095
concept
en
What is a core competency?
[ "Define it as a distinctive capability.", "Check it spans multiple products.", "Check rivals cannot easily imitate it." ]
business
Answer: A hard-to-copy capability spanning markets. Steps: 1. Define it as a distinctive capability. 2. Check it spans multiple products. 3. Check rivals cannot easily imitate it.
firm_strategy
A blue-ocean strategy creates uncontested market space instead of fighting rivals in a crowded red ocean.
{ "A": "Fight harder in existing markets", "B": "Create uncontested market space", "C": "Copy the leader exactly", "D": "Exit all markets" }
bus_0096
multiple_choice
en
What is a blue-ocean strategy?
[ "Contrast blue ocean with red ocean.", "Define value innovation.", "Select option B." ]
business
Answer: Create uncontested market space. Steps: 1. Contrast blue ocean with red ocean. 2. Define value innovation. 3. Select option B. Answer: (B)
firm_strategy
Očekávaná hodnota vstupu je 4 miliony Kč, protože 0,5 krát 10 milionů minus 0,5 krát 2 miliony se rovná 4 milionům.
null
bus_0097
worked_example
cs
Vstup na trh má 50% šanci na zisk 10 milionů Kč a 50% šanci na ztrátu 2 miliony Kč. Vypočítej očekávanou hodnotu.
[ "Váha zisku: 0,5 x 10 = 5.", "Váha ztráty: 0,5 x 2 = 1.", "Očekávaná hodnota = 5 - 1 = 4 miliony Kč." ]
business
Answer: 4 miliony Kč. Steps: 1. Váha zisku: 0,5 x 10 = 5. 2. Váha ztráty: 0,5 x 2 = 1. 3. Očekávaná hodnota = 5 - 1 = 4 miliony Kč.
firm_strategy
First-mover advantage comes from early entry through brand, switching costs, or scarce assets, though followers may free-ride.
null
bus_0098
concept
en
What is first-mover advantage?
[ "Define it as benefits of early entry.", "List sources: brand, lock-in, assets.", "Note the risk of follower free-riding." ]
business
Answer: Benefits of entering a market first. Steps: 1. Define it as benefits of early entry. 2. List sources: brand, lock-in, assets. 3. Note the risk of follower free-riding.
firm_strategy
A joint venture shares ownership, costs, and risks of a new entity between partner firms.
{ "A": "A full merger", "B": "A shared-ownership new entity", "C": "A supplier contract", "D": "A franchise sale" }
bus_0099
multiple_choice
en
What is a joint venture?
[ "Recall partners co-own a new entity.", "Eliminate merger, contract, franchise.", "Select option B." ]
business
Answer: A shared-ownership new entity. Steps: 1. Recall partners co-own a new entity. 2. Eliminate merger, contract, franchise. 3. Select option B. Answer: (B)
firm_strategy
The combined share is 35%, from 20% plus 15% of the merging firms.
null
bus_0100
worked_example
en
Two merging firms hold 20% and 15% market shares. Compute their combined share.
[ "Add the shares: 20 + 15.", "Combined share = 35%.", "Note regulators review such concentration." ]
business
Answer: 35%. Steps: 1. Add the shares: 20 + 15. 2. Combined share = 35%. 3. Note regulators review such concentration.
firm_strategy