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Selling is considered to be a function of marketing.|Selling is considered to be a function of marketing.
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When sales results are good, Marketing takes credit.|When sales results are good, Marketing takes credit.
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When the sales are bad, the sales department and salespeople are blamed.|When the sales are bad, the sales department and salespeople are blamed.
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WHY HAS SELLING BECOME A BIGGER CHALLENGE TODAY THAN IT WAS YESTERDAY?|WHY HAS SELLING BECOME A BIGGER CHALLENGE TODAY THAN IT WAS YESTERDAY?
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Three, Media has made people more knowledgeable and aware.|Three, Media has made people more knowledgeable and aware.
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Four, There is a term called ‘Caveat Emptor’ which means ‘Buyer Beware’.|Four, There is a term called ‘Caveat Emptor’ which means ‘Buyer Beware’.
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That is the old thinking. Today the scenario is ‘Seller Beware’. Why ‘Seller Beware’?|That is the old thinking. Today the scenario is ‘Seller Beware’. Why ‘Seller Beware’?
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This is because the seller is perceived as an expert in his field.|This is because the seller is perceived as an expert in his field.
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The buyer is relying on the seller’s trustworthiness, character and competence to sell him the right product.|The buyer is relying on the seller’s trustworthiness, character and competence to sell him the right product.
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This is where the seller’s integrity is put to test.|This is where the seller’s integrity is put to test.
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People often complain of competition but if you have no competition how could anyone rate or grade you?|People often complain of competition but if you have no competition how could anyone rate or grade you?
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When you have competition, if you are good, you look better and if you are bad, you look worse because people have something or someone to compare you with.|When you have competition, if you are good, you look better and if you are bad, you look worse because people have something or someone to compare you with.
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Success in selling really demonstrates the ‘survival of the fittest’.|Success in selling really demonstrates the ‘survival of the fittest’.
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Fitness is the professionalism in a sales professional, which is a learnt trait.|Fitness is the professionalism in a sales professional, which is a learnt trait.
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Isn’t it a small premium to pay for a great life? The profession of selling really is the domain of the elite.|Isn’t it a small premium to pay for a great life? The profession of selling really is the domain of the elite.
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All sales professionals are self-employed entrepreneurs and unless they consider themselves self-employed they will not succeed.|All sales professionals are self-employed entrepreneurs and unless they consider themselves self-employed they will not succeed.
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The real question is - if you are not working for yourself then who are you working for?|The real question is - if you are not working for yourself then who are you working for?
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In a free economy, nothing happens unless a sale takes place.|In a free economy, nothing happens unless a sale takes place.
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A sales professional moves products and services from the producer to the end user.|A sales professional moves products and services from the producer to the end user.
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He keeps the wheels of the economy moving and helps generate income thus playing a very important role in the economy.|He keeps the wheels of the economy moving and helps generate income thus playing a very important role in the economy.
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In fact, without the profession of selling|In fact, without the profession of selling
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one wonders what would happen to the national or international economy.|one wonders what would happen to the national or international economy.
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Hence, a robust economy strongly depends on good salesmanship.|Hence, a robust economy strongly depends on good salesmanship.
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Many countries have thousands and some millions of salespeople.|Many countries have thousands and some millions of salespeople.
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Just imagine if every salesperson in each company made one extra sale per year or even better per month,|Just imagine if every salesperson in each company made one extra sale per year or even better per month,
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what would happen to the national economy. It would shoot up!!|what would happen to the national economy. It would shoot up!!
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IT IS A LEARNT PROFESSION|IT IS A LEARNT PROFESSION
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Every profession needs specialization. An architect cannot perform brain surgery.|Every profession needs specialization. An architect cannot perform brain surgery.
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A doctor cannot represent you in a law suit. A lawyer cannot construct a building.|A doctor cannot represent you in a law suit. A lawyer cannot construct a building.
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Today, more than ever before, college graduates are taking up the profession of selling.|Today, more than ever before, college graduates are taking up the profession of selling.
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In fact, I heard a professor say that over fifty per cent of college graduates (including Engineering graduates) end up into the profession of selling after completing their formal education.|In fact, I heard a professor say that over fifty per cent of college graduates (including Engineering graduates) end up into the...
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The demand for good sales professionals is high but the supply is very low, resulting in a big gap.|The demand for good sales professionals is high but the supply is very low, resulting in a big gap.
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Doctors have to go through medical school,|Doctors have to go through medical school,
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engineers have to go to engineering college but rarely do you find a professional education program for salespeople.|engineers have to go to engineering college but rarely do you find a professional education program for salespeople.
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Anyone can learn the art of selling and excel in this great profession.|Anyone can learn the art of selling and excel in this great profession.
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The problem is not that people cannot learn the art of selling; the reality is that they lack the attitude to learn.|The problem is not that people cannot learn the art of selling; the reality is that they lack the attitude to learn.
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Most people fail in life not because they lack talent,|Most people fail in life not because they lack talent,
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but because they lack a burning desire to succeed.|but because they lack a burning desire to succeed.
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Learning to sell is like learning to ride a bicycle.|Learning to sell is like learning to ride a bicycle.
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Remember the first time when we were learning to ride a bicycle.|Remember the first time when we were learning to ride a bicycle.
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Most probably, we started with a bicycle that had training wheels attached on both sides.|Most probably, we started with a bicycle that had training wheels attached on both sides.
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If you recall the first experience, it was rather scary. We were afraid to fall and get hurt,|If you recall the first experience, it was rather scary. We were afraid to fall and get hurt,
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and our objective was to learn eventually to ride without training wheels.|and our objective was to learn eventually to ride without training wheels.
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As we stumbled when something went wrong, the training wheels protected us till we became proficient enough to balance on two wheels and ride effortlessly.|As we stumbled when something went wrong, the training wheels protected us till we became proficient enough to balance on two wheels and ride effortlessly.
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Just analyze the learning process. It is the persistence, and practice that brings proficiency. The exact same thing is true in learning to sell.|Just analyze the learning process. It is the persistence, and practice that brings proficiency. The exact same thing is true in learning to sell.
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Just like you cannot learn to swim by reading a book,|Just like you cannot learn to swim by reading a book,
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similarly the profession of selling cannot just be learned or taught unless it is practiced on the ground.|similarly the profession of selling cannot just be learned or taught unless it is practiced on the ground.
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This book not only shares with you ‘WHAT’ to do but also ‘HOW’ to do it.|This book not only shares with you ‘WHAT’ to do but also ‘HOW’ to do it.
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This book does not contain theoretical knowledge but contains practical ideas that work and can bring positive results.|This book does not contain theoretical knowledge but contains practical ideas that work and can bring positive results.
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In this book, we shall discuss time-tested, proven principles which make a good professional salesperson.|In this book, we shall discuss time-tested, proven principles which make a good professional salesperson.
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The word I use is ‘principles’ not ‘tactics’.|The word I use is ‘principles’ not ‘tactics’.
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This is because tactics are manipulative, whereas, principles are based on foundation of integrity.|This is because tactics are manipulative, whereas, principles are based on foundation of integrity.
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In order for this book to benefit you and show results, it must be read carefully,|In order for this book to benefit you and show results, it must be read carefully,
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completely, and then internalized.|completely, and then internalized.
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Reading without internalizing will not help.|Reading without internalizing will not help.
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Just as an athlete builds stamina by constant practice,|Just as an athlete builds stamina by constant practice,
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similarly a good sales professional builds proficiency with regular practice.|similarly a good sales professional builds proficiency with regular practice.
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My suggestion to you is don’t just read this book, but underline practical ideas and personalize them.|My suggestion to you is don’t just read this book, but underline practical ideas and personalize them.
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They are ready to use and will help lead you towards lasting success.|They are ready to use and will help lead you towards lasting success.
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Whether you are new in the field of selling or a veteran, these ideas will bring fresh perspective.|Whether you are new in the field of selling or a veteran, these ideas will bring fresh perspective.
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The best part of success is it starts with you, it starts now,|The best part of success is it starts with you, it starts now,
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and it starts here!!|and it starts here!!
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Chapter 3: Pride in the Profession of Selling|Chapter 3: Pride in the Profession of Selling
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Sometimes, negative perceptions develop towards certain professions given the behavior of some unscrupulous individuals.|Sometimes, negative perceptions develop towards certain professions given the behavior of some unscrupulous individuals.
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Many people consider a salesperson as a fast-talking conman|Many people consider a salesperson as a fast-talking conman
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who will sell his soul to make a quick buck.|who will sell his soul to make a quick buck.
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He is only interested in commissions at any cost.|He is only interested in commissions at any cost.
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He wants to make a sale by hook or by crook.|He wants to make a sale by hook or by crook.
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Many times, you hear people saying that to succeed you need to learn the ‘tricks of the trade’.|Many times, you hear people saying that to succeed you need to learn the ‘tricks of the trade’.
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I disagree! Good professionals learn the trade, they leave the tricks to cheats and crooks.|I disagree! Good professionals learn the trade, they leave the tricks to cheats and crooks.
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Selling with integrity is a noble profession.|Selling with integrity is a noble profession.
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To most people selling is an occupation but to the career-minded, it is a great profession.|To most people selling is an occupation but to the career-minded, it is a great profession.
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I have learnt one thing in my career - a good sales professional will always have a job and a great sales professional will make an above average income.|I have learnt one thing in my career - a good sales professional will always have a job and a great sales professional will make an above average income.
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I feel very strongly that selling is one of the highest- paying professions in the world.|I feel very strongly that selling is one of the highest- paying professions in the world.
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When I decided to go into the profession of selling, some of my friends said,|When I decided to go into the profession of selling, some of my friends said,
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‘Why don’t you get a proper job?’ That was almost thirty- five years ago.|‘Why don’t you get a proper job?’ That was almost thirty- five years ago.
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Today, I am proud of the noble profession of selling and to be a part of it.|Today, I am proud of the noble profession of selling and to be a part of it.
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I feel great pride in being called a sales professional first, and thereafter an author.|I feel great pride in being called a sales professional first, and thereafter an author.
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It is the competence and proficiency of the professional that determines his potential.|It is the competence and proficiency of the professional that determines his potential.
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It is the character of the practitioner that brings goodwill or ill-will to both him and the profession.|It is the character of the practitioner that brings goodwill or ill-will to both him and the profession.
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Why do you go to a doctor ten miles away, bypassing many other doctors on the way? Is he the most qualified?|Why do you go to a doctor ten miles away, bypassing many other doctors on the way? Is he the most qualified?
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Probably not.|Probably not.
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Why do you go to a mechanic ten miles away to get your car repaired, bypassing many other mechanics on the way?|Why do you go to a mechanic ten miles away to get your car repaired, bypassing many other mechanics on the way?
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Is he the most qualified? Probably not! Something tells you that you are dealing with the right person.|Is he the most qualified? Probably not! Something tells you that you are dealing with the right person.
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What is that ‘something’? That ‘something’ is called the ‘X’ factor.|What is that ‘something’? That ‘something’ is called the ‘X’ factor.
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What is the ‘X’ factor? It is the feeling that I am dealing with the right person.|What is the ‘X’ factor? It is the feeling that I am dealing with the right person.
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That feeling is the trust factor. It is always the intangible spark, which connects us together.|That feeling is the trust factor. It is always the intangible spark, which connects us together.
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Supposing you were offered a product, identical in price and other terms and conditions, by two parties.|Supposing you were offered a product, identical in price and other terms and conditions, by two parties.
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Who would you buy from?|Who would you buy from?
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The answer is obvious; if all other things are equal,|The answer is obvious; if all other things are equal,
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it is the comfort level with the salesperson which will determine who you buy from. What is comfort level?|it is the comfort level with the salesperson which will determine who you buy from. What is comfort level?
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It is the unsaid emotional feeling of ease. People buy more from the heart|It is the unsaid emotional feeling of ease. People buy more from the heart
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than the head.|than the head.
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A good sales professional not only makes a presentation but he sells himself,|A good sales professional not only makes a presentation but he sells himself,
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his product, and his company in that order. Even if there is a good product from a good company|his product, and his company in that order. Even if there is a good product from a good company
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but if the prospect is not comfortable with the salesperson, he will not buy.|but if the prospect is not comfortable with the salesperson, he will not buy.
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Selling is as much an inner game as an outer game.|Selling is as much an inner game as an outer game.
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Our inner commitment, belief, pride in performance, integrity and persistence, are all reflected in our performance outside.|Our inner commitment, belief, pride in performance, integrity and persistence, are all reflected in our performance outside.
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The selling profession offers many challenges but also many rewards for those who succeed.|The selling profession offers many challenges but also many rewards for those who succeed.
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For a good salesperson, it can mean a lifetime of prosperity and security for himself and his family.|For a good salesperson, it can mean a lifetime of prosperity and security for himself and his family.
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