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Just analyze the above scenario or approach: One, He knocks on the door, he is outside and they are inside.|Just analyze the above scenario or approach: One, He knocks on the door, he is outside and they are inside.
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A natural human tendency is that if there is a person standing outside your door, in a storm|A natural human tendency is that if there is a person standing outside your door, in a storm
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and especially if he is a neighbor, you ask him to come in.|and especially if he is a neighbor, you ask him to come in.
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The entry was much easier and on favorable grounds.|The entry was much easier and on favorable grounds.
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Two. His introduction was more of a neighbor than a salesman.|Two. His introduction was more of a neighbor than a salesman.
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Three. He said, ‘We help families like yours stay in a healthy environment’|Three. He said, ‘We help families like yours stay in a healthy environment’
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Who is not interested in living in a good healthy environment? If you analyze the words he said,|Who is not interested in living in a good healthy environment? If you analyze the words he said,
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he didn’t say I am from XYZ Company selling vacuum cleaners.|he didn’t say I am from XYZ Company selling vacuum cleaners.
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Four. He takes permission to come in and do the demo.|Four. He takes permission to come in and do the demo.
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Five. Now, he demonstrates to them, letting them touch and feel the product.|Five. Now, he demonstrates to them, letting them touch and feel the product.
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He shows them the advantage of owning a vacuum cleaner by actually using it to pull out hidden dirt from their carpets, curtains,|He shows them the advantage of owning a vacuum cleaner by actually using it to pull out hidden dirt from their carpets, curtains,
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mattresses, etc.|mattresses, etc.
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that could be injurious to the health of the entire family.|that could be injurious to the health of the entire family.
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Six, He collects all the dirt in a bowl, hands the bowl to them and asks the question,|Six, He collects all the dirt in a bowl, hands the bowl to them and asks the question,
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‘I am sure you would want your family to live in a healthy environment, wouldn’t you?’|‘I am sure you would want your family to live in a healthy environment, wouldn’t you?’
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The most obvious answer was Yes! In fact when they see the dirt, what is the first thing that comes to the prospect’s mind?|The most obvious answer was Yes! In fact when they see the dirt, what is the first thing that comes to the prospect’s mind?
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How can we get rid of it and what does it cost?|How can we get rid of it and what does it cost?
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Seven. Then of course, he answers objections in case there are any. Eight. He finally ends up closing the sale.|Seven. Then of course, he answers objections in case there are any. Eight. He finally ends up closing the sale.
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Persistent positive or negative thoughts act as a magnet to the outcome.|Persistent positive or negative thoughts act as a magnet to the outcome.
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Look at the above scenario - What an attitude! What an approach!|Look at the above scenario - What an attitude! What an approach!
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What an opportunity!|What an opportunity!
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Was this person focused? Did he have a specific goal?|Was this person focused? Did he have a specific goal?
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Was he wandering aimlessly? Something crucial to remember -|Was he wandering aimlessly? Something crucial to remember -
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So long as you have your eyes on the goal, you don’t see obstacles. The moment you take your eyes off the goal, you start seeing obstacles.|So long as you have your eyes on the goal, you don’t see obstacles. The moment you take your eyes off the goal, you start seeing obstacles.
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A good sales professional is like a driver who steers his way to the destination.|A good sales professional is like a driver who steers his way to the destination.
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Failures, on the other hand, are living through hell.|Failures, on the other hand, are living through hell.
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Their spirits are dead.|Their spirits are dead.
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They stop making an effort and they wait for things to happen. They feel helpless.|They stop making an effort and they wait for things to happen. They feel helpless.
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The easiest way to overcome insecurity is to rise above mediocrity.|The easiest way to overcome insecurity is to rise above mediocrity.
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Mediocrity has no power to move the soul. Mediocrity gives a mediocre living,|Mediocrity has no power to move the soul. Mediocrity gives a mediocre living,
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a mediocre income and nothing beyond.|a mediocre income and nothing beyond.
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Millions of people die in obscurity without any achievement in life.|Millions of people die in obscurity without any achievement in life.
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They are the ones who are halfhearted, who keep thinking, hoping and planning to do something but they never actually do anything.|They are the ones who are halfhearted, who keep thinking, hoping and planning to do something but they never actually do anything.
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They are the ones that watch the world go by.|They are the ones that watch the world go by.
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They talk more and do less. They have only intentions and no action.|They talk more and do less. They have only intentions and no action.
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To the mediocre, life is about passing time, making it from birth to death safely.|To the mediocre, life is about passing time, making it from birth to death safely.
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The mediocre take every day as one more day. Their biggest challenge is to find a way to get through the day.|The mediocre take every day as one more day. Their biggest challenge is to find a way to get through the day.
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They do nothing to make their today better than yesterday.|They do nothing to make their today better than yesterday.
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Self-improvement is not on their agenda.|Self-improvement is not on their agenda.
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Don’t settle for mediocrity. If you set high standards,|Don’t settle for mediocrity. If you set high standards,
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very soon you will build the reputation of being a good professional with commitment and credibility.|very soon you will build the reputation of being a good professional with commitment and credibility.
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On closer analysis, one discovers that the top salespeople|On closer analysis, one discovers that the top salespeople
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do not have any advantages such as higher education or power or a charming personality.|do not have any advantages such as higher education or power or a charming personality.
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Neither are they aggressive salespeople.|Neither are they aggressive salespeople.
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What really separates a successful salesperson from a mediocre one are three important attributes:|What really separates a successful salesperson from a mediocre one are three important attributes:
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Attitude: Mental toughness, Ambition Burning: desire with clarity of goals, Action:|Attitude: Mental toughness, Ambition Burning: desire with clarity of goals, Action:
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Translating dreams into reality|Translating dreams into reality
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or potential into profits.|or potential into profits.
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Each person has a unique way of selling.|Each person has a unique way of selling.
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A good professional engraves a lasting impression on others regardless of the product he is selling.|A good professional engraves a lasting impression on others regardless of the product he is selling.
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Winners have an unending desire to achieve their goals. Financial freedom is only one component of success, but a very important one.|Winners have an unending desire to achieve their goals. Financial freedom is only one component of success, but a very important one.
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POSITIVE MENTAL ATTITUDE|POSITIVE MENTAL ATTITUDE
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If you study the lives of successful professionals who have achieved financial independence ethically,|If you study the lives of successful professionals who have achieved financial independence ethically,
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you will find they all have one thing in common - they are all positive thinkers and positive doers.|you will find they all have one thing in common - they are all positive thinkers and positive doers.
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There is a tremendous relationship|There is a tremendous relationship
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between thinking and success or failure.|between thinking and success or failure.
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Good professionals feed their mind with positive thoughts on a daily basis to remain positive.|Good professionals feed their mind with positive thoughts on a daily basis to remain positive.
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When I sold life insurance, my manager once asked me a question, ‘Do you know the difference between winners and losers?’|When I sold life insurance, my manager once asked me a question, ‘Do you know the difference between winners and losers?’
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Then he said something very profound,|Then he said something very profound,
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‘Winners form the habit of doing things that losers don’t like to do.|‘Winners form the habit of doing things that losers don’t like to do.
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What are the things losers don’t like to do? Well, they are the same things winners don’t like to do either.’|What are the things losers don’t like to do? Well, they are the same things winners don’t like to do either.’
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but they do them anyway. Then he gave me an example.|but they do them anyway. Then he gave me an example.
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He said, ‘Losers don’t like to work hard. Winners don’t like to work hard either, but they work hard anyway.|He said, ‘Losers don’t like to work hard. Winners don’t like to work hard either, but they work hard anyway.
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Losers don’t like to get up in the morning.|Losers don’t like to get up in the morning.
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Winners don’t like to get up in the morning either, but they get up anyway.|Winners don’t like to get up in the morning either, but they get up anyway.
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This is like an athlete who trains and practices every day. Does he like to practice every day or does he want to practice every day?|This is like an athlete who trains and practices every day. Does he like to practice every day or does he want to practice every day?
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The answer is no. But he does it any way.|The answer is no. But he does it any way.
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That’s what makes him a champion.|That’s what makes him a champion.
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DISCIPLINE|DISCIPLINE
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Discipline is doing what ought to be done, when it ought to be done, whether we like it or not.|Discipline is doing what ought to be done, when it ought to be done, whether we like it or not.
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Life is like push and pull. Sometimes, we push ourselves and sometimes we have to pull ourselves,|Life is like push and pull. Sometimes, we push ourselves and sometimes we have to pull ourselves,
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just like an automobile needs both the accelerator and the brake,|just like an automobile needs both the accelerator and the brake,
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one without the other will cause damage. Similarly an army without discipline is guaranteed to fail.|one without the other will cause damage. Similarly an army without discipline is guaranteed to fail.
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Discipline is really the spirit that strengthens an army and gives courage and strength|Discipline is really the spirit that strengthens an army and gives courage and strength
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even to a small group to face big challenges.|even to a small group to face big challenges.
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The least a good professional can do is to do his best. Doing your best may not always be good enough.|The least a good professional can do is to do his best. Doing your best may not always be good enough.
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It is important to do what it takes to succeed in life.|It is important to do what it takes to succeed in life.
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That is why a good professional always believes in continuous improvement.|That is why a good professional always believes in continuous improvement.
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A common cold can be treated by medication, but a positive attitude has to be developed over a period of time.|A common cold can be treated by medication, but a positive attitude has to be developed over a period of time.
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Chapter Five: Formula for Success: CARDINAL RULE|Chapter Five: Formula for Success: CARDINAL RULE
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NO MATTER HOW STRONG THE TEMPTETATION IS, ALWAYS STAY ON THE PATH OF INTEGRITY.|NO MATTER HOW STRONG THE TEMPTETATION IS, ALWAYS STAY ON THE PATH OF INTEGRITY.
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The profession of selling can be exciting and rewarding, both financially and emotionally,|The profession of selling can be exciting and rewarding, both financially and emotionally,
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or it can be depressing and frustrating. A lot depends on a person’s attitude and how he handles success and failure.|or it can be depressing and frustrating. A lot depends on a person’s attitude and how he handles success and failure.
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When we make a sale we are on an emotional high,|When we make a sale we are on an emotional high,
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however, when we make no sales, we feel rejected and dejected.|however, when we make no sales, we feel rejected and dejected.
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When a salesperson realizes that the profession is not only about making sales, but involves helping others and solving problems,|When a salesperson realizes that the profession is not only about making sales, but involves helping others and solving problems,
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he becomes a Professional.|he becomes a Professional.
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To succeed in the profession of selling, one needs to develop proven and repeatable methods of selling which can give positive results consistently.|To succeed in the profession of selling, one needs to develop proven and repeatable methods of selling which can give positive results consistently.
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One must qualify and lead potential customers through an effective selling process.|One must qualify and lead potential customers through an effective selling process.
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which results, in a positive outcome.|which results, in a positive outcome.
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While sales people go into the profession looking for independence and freedom,|While sales people go into the profession looking for independence and freedom,
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most good sales professionals realize that success comes from the commitment and self-discipline needed for continuous improvement.|most good sales professionals realize that success comes from the commitment and self-discipline needed for continuous improvement.
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Those who become top performers realize that they need intellectual, moral and ethical support,|Those who become top performers realize that they need intellectual, moral and ethical support,
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sometimes a pat on the back and occasionally a kick on the bottom.|sometimes a pat on the back and occasionally a kick on the bottom.
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Just like an athlete needs a coach, a good sales professional also needs a coach.|Just like an athlete needs a coach, a good sales professional also needs a coach.
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The role of a good coach is to turn a group of people into a committed team where each person is a star performer.|The role of a good coach is to turn a group of people into a committed team where each person is a star performer.
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The profession of selling is rooted in understanding a problem .|The profession of selling is rooted in understanding a problem .
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and providing the right solution through the act of empathizing and honest persuasion to result in a mutually profitable commercial transaction|and providing the right solution through the act of empathizing and honest persuasion to result in a mutually profitable commercial transaction
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The profession of selling is like playing chess.|The profession of selling is like playing chess.
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A good player pre-empts many moves of his opponents and plans his moves accordingly.|A good player pre-empts many moves of his opponents and plans his moves accordingly.
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