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be sunny in Santa Cruz this weekend?", hearing a spoken answer, and reply with "how far is it from here?"[128][129] An update to the Chrome browser with voice-search functionality rolled out a week later, though it required a button press on a microphone icon rather than "OK Google" voice activation.[130] Google released a browser extension for the Chrome browser, named with a "beta" tag for unfinished development, shortly thereafter.[131] In May 2014, the company officially added "OK Google" in
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2014, the company officially added "OK Google" into the browser itself;[132] they removed it in October 2015, citing low usage, though the microphone icon for activation remained available.[133] In May 2016, 20% of search queries on mobile devices were done through voice.[134]
Operations
Search products
In addition to its tool for searching web pages, Google also provides services for searching images, Usenet newsgroups, news websites, videos (Google Videos), searching by locality, maps, and it
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oogle Videos), searching by locality, maps, and items for sale online. Google Videos allows searching the World Wide Web for video clips.[135] The service evolved from Google Video, Google's discontinued video hosting service that also allowed to search the web for video clips.[135]
In 2012, Google has indexed over 30 trillion web pages, and received 100 billion queries per month.[136] It also caches much of the content that it indexes. Google operates other tools and services including Google N
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erates other tools and services including Google News, Google Shopping, Google Maps, Google Custom Search, Google Earth, Google Docs, Picasa (discontinued), Panoramio (discontinued), YouTube, Google Translate, Google Blog Search and Google Desktop Search (discontinued[137]).
There are also products available from Google that are not directly search-related. Gmail, for example, is a webmail application, but still includes search features; Google Browser Sync does not offer any search facilities,
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rowser Sync does not offer any search facilities, although it aims to organize your browsing time.
Energy consumption
In 2009, Google claimed that a search query requires altogether about 1 kJ or 0.0003 kW·h,[138] which is enough to raise the temperature of one liter of water by 0.24 °C. According to green search engine Ecosia, the industry standard for search engines is estimated to be about 0.2 grams of CO2 emission per search.[139] Google's 40,000 searches per second translate to 8 kg CO2 per
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,000 searches per second translate to 8 kg CO2 per second or over 252 million kilos of CO2 per year.[140]
Google Doodles
On certain occasions, the logo on Google's webpage will change to a special version, known as a "Google Doodle". This is a picture, drawing, animation, or interactive game that includes the logo. It is usually done for a special event or day although not all of them are well known.[141] Clicking on the Doodle links to a string of Google search results about the topic. The firs
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of Google search results about the topic. The first was a reference to the Burning Man Festival in 1998,[142][143] and others have been produced for the birthdays of notable people like Albert Einstein, historical events like the interlocking Lego block's 50th anniversary and holidays like Valentine's Day.[144] Some Google Doodles have interactivity beyond a simple search, such as the famous "Google Pac-Man" version that appeared on May 21, 2010.
Criticism
Privacy
Google has been criticized for
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Criticism
Privacy
Google has been criticized for placing long-term cookies on users' machines to store preferences, a tactic which also enables them to track a user's search terms and retain the data for more than a year.[145]
Since 2012, Google Inc. has globally introduced encrypted connections for most of its clients, to bypass governative blockings of the commercial and IT services.[146]
Google searches have also triggered keyword warrants in which information is shared with law enforcement
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which information is shared with law enforcement leading to a criminal case.[147]
Complaints about indexing
In 2003, The New York Times complained about Google's indexing, claiming that Google's caching of content on its site infringed its copyright for the content.[148] In both Field v. Google and Parker v. Google, the United States District Court of Nevada ruled in favor of Google.[149][150]
Child sexual abuse
A 2019 New York Times article on Google Search showed that images of child sexual a
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Google Search showed that images of child sexual abuse had been found on Google and that the company had been reluctant at times to remove them.[151]
January 2009 malware bug
Google flags search results with the message "This site may harm your computer" if the site is known to install malicious software in the background or otherwise surreptitiously. For approximately 40 minutes on January 31, 2009, all search results were mistakenly classified as malware and could therefore not be clicked; ins
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as malware and could therefore not be clicked; instead a warning message was displayed and the user was required to enter the requested URL manually. The bug was caused by human error.[152][153][154][155] The URL of "/" (which expands to all URLs) was mistakenly added to the malware patterns file.[153][154]
Possible misuse of search results
In 2007, a group of researchers observed a tendency for users to rely exclusively on Google Search for finding information, writing that "With the Google int
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ing information, writing that "With the Google interface the user gets the impression that the search results imply a kind of totality. ... In fact, one only sees a small part of what one could see if one also integrates other research tools."[156]
In 2011, Google Search query results have been shown by Internet activist Eli Pariser to be tailored to users, effectively isolating users in what he defined as a filter bubble. Pariser holds algorithms used in search engines such as Google Search res
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s used in search engines such as Google Search responsible for catering "a personal ecosystem of information".[157] Although contrasting views have mitigated the potential threat of "informational dystopia" and questioned the scientific nature of Pariser's claims,[158] filter bubbles have been mentioned to account for the surprising results of the U.S. presidential election in 2016 alongside fake news and echo chambers, suggesting that Facebook and Google have designed personalized online realit
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nd Google have designed personalized online realities in which "we only see and hear what we like".[159]
FTC fines
In 2012, the US Federal Trade Commission fined Google US$22.5 million for violating their agreement not to violate the privacy of users of Apple's Safari web browser.[160] The FTC was also continuing to investigate if Google's favoring of their own services in their search results violated antitrust regulations.[161]
Payments to Apple
In a November 2023 disclosure, during the ongoin
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e
In a November 2023 disclosure, during the ongoing antitrust trial against Google, an economics professor at the University of Chicago revealed that Google pays Apple 36% of all search advertising revenue generated when users access Google through the Safari browser. This revelation reportedly caused Google's lead attorney to cringe visibly.[citation needed] The revenue generated from Safari users has been kept confidential, but the 36% figure suggests that it is likely in the tens of billions
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uggests that it is likely in the tens of billions of dollars.
Both Apple and Google have argued that disclosing the specific terms of their search default agreement would harm their competitive positions. However, the court ruled that the information was relevant to the antitrust case and ordered its disclosure. This revelation has raised concerns about the dominance of Google in the search engine market and the potential anticompetitive effects of its agreements with Apple.[162]
Big data and hu
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of its agreements with Apple.[162]
Big data and human bias
Google search engine robots are programmed to use algorithms that understand and predict human behavior. The book, Race After Technology: Abolitionist Tools for the New Jim Code[163] by Ruha Benjamin talks about human bias as a behavior that the Google search engine can recognize. In 2016, some users Google searched "three Black teenagers" and images of criminal mugshots of young African American teenagers came up. Then, the users search
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American teenagers came up. Then, the users searched "three White teenagers" and were presented with photos of smiling, happy teenagers. They also searched for "three Asian teenagers", and very revealing photos of Asian girls and women appeared. Benjamin concluded that these results reflect human prejudice and views on different ethnic groups. A group of analysts explained the concept of a racist computer program: "The idea here is that computers, unlike people, can't be racist but we're increas
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, unlike people, can't be racist but we're increasingly learning that they do in fact take after their makers ... Some experts believe that this problem might stem from the hidden biases in the massive piles of data that the algorithms process as they learn to recognize patterns ... reproducing our worst values".[163]
Monopoly ruling
On August 5, 2024, Google lost a lawsuit which started in 2020 in D.C. Circuit Court, with Judge Amit Mehta finding that the company had an illegal monopoly over In
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g that the company had an illegal monopoly over Internet search.[164] This monopoly was held to be in violation of Section 2 of the Sherman Act.[165] Google has said it will appeal the ruling,[166] though they did propose to loosen search deals with Apple and others requiring them to set Google as the default search engine.[167]
Trademark
As people talk about "googling" rather than searching, the company has taken some steps to defend its trademark, in an effort to prevent it from becoming a gen
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rk, in an effort to prevent it from becoming a generic trademark.[168][169] This has led to lawsuits, threats of lawsuits, and the use of euphemisms, such as calling Google Search a famous web search engine.[170]
Discontinued features
Translate foreign pages
Until May 2013, Google Search had offered a feature to translate search queries into other languages. A Google spokesperson told Search Engine Land that "Removing features is always tough, but we do think very hard about each decision and it
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t we do think very hard about each decision and its implications for our users. Unfortunately, this feature never saw much pick up".[171]
Instant search
Instant search was announced in September 2010 as a feature that displayed suggested results while the user typed in their search query, initially only in select countries or to registered users.[172] The primary advantage of the new system was its ability to save time, with Marissa Mayer, then-vice president of search products and user experien
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ice president of search products and user experience, proclaiming that the feature would save 2–5 seconds per search, elaborating that "That may not seem like a lot at first, but it adds up. With Google Instant, we estimate that we'll save our users 11 hours with each passing second!"[173] Matt Van Wagner of Search Engine Land wrote that "Personally, I kind of like Google Instant and I think it represents a natural evolution in the way search works", and also praised Google's efforts in public r
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ks", and also praised Google's efforts in public relations, writing that "With just a press conference and a few well-placed interviews, Google has parlayed this relatively minor speed improvement into an attention-grabbing front-page news story".[174] The upgrade also became notable for the company switching Google Search's underlying technology from HTML to AJAX.[175]
Instant Search could be disabled via Google's "preferences" menu for those who didn't want its functionality.[176]
The publicat
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o didn't want its functionality.[176]
The publication 2600: The Hacker Quarterly compiled a list of words that Google Instant did not show suggested results for, with a Google spokesperson giving the following statement to Mashable:[177]
There are several reasons you may not be seeing search queries for a particular topic. Among other things, we apply a narrow set of removal policies for pornography, violence, and hate speech. It's important to note that removing queries from Autocomplete is a h
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ote that removing queries from Autocomplete is a hard problem, and not as simple as blacklisting particular terms and phrases.
In search, we get more than one billion searches each day. Because of this, we take an algorithmic approach to removals, and just like our search algorithms, these are imperfect. We will continue to work to improve our approach to removals in Autocomplete, and are listening carefully to feedback from our users.
Our algorithms look not only at specific words, but compound
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thms look not only at specific words, but compound queries based on those words, and across all languages. So, for example, if there's a bad word in Russian, we may remove a compound word including the transliteration of the Russian word into English. We also look at the search results themselves for given queries. So, for example, if the results for a particular query seem pornographic, our algorithms may remove that query from Autocomplete, even if the query itself wouldn't otherwise violate o
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n if the query itself wouldn't otherwise violate our policies. This system is neither perfect nor instantaneous, and we will continue to work to make it better.
PC Magazine discussed the inconsistency in how some forms of the same topic are allowed; for instance, "lesbian" was blocked, while "gay" was not, and "cocaine" was blocked, while "crack" and "heroin" were not. The report further stated that seemingly normal words were also blocked due to pornographic innuendos, most notably "scat", like
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pornographic innuendos, most notably "scat", likely due to having two completely separate contextual meanings, one for music and one for a sexual practice.[178]
On July 26, 2017, Google removed Instant results, due to a growing number of searches on mobile devices, where interaction with search, as well as screen sizes, differ significantly from a computer.[179][180]
Instant previews
"Instant previews" allowed previewing screenshots of search results' web pages without having to open them. The
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sults' web pages without having to open them. The feature was introduced in November 2010 to the desktop website and removed in April 2013 citing low usage.[181][182]
Dedicated encrypted search page
Various search engines provide encrypted Web search facilities. In May 2010 Google rolled out SSL-encrypted web search.[183] The encrypted search was accessed at encrypted.google.com
[184] However, the web search is encrypted via Transport Layer Security (TLS) by default today, thus every search requ
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ity (TLS) by default today, thus every search request should be automatically encrypted if TLS is supported by the web browser.[185] On its support website, Google announced that the address encrypted.google.com
would be turned off April 30, 2018, stating that all Google products and most new browsers use HTTPS connections as the reason for the discontinuation.[186]
Real-Time Search
Google Real-Time Search was a feature of Google Search in which search results also sometimes included real-time i
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search results also sometimes included real-time information from sources such as Twitter, Facebook, blogs, and news websites.[187] The feature was introduced on December 7, 2009,[188] and went offline on July 2, 2011, after the deal with Twitter expired.[189] Real-Time Search included Facebook status updates beginning on February 24, 2010.[190] A feature similar to Real-Time Search was already available on Microsoft's Bing search engine, which showed results from Twitter and Facebook.[191] The
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howed results from Twitter and Facebook.[191] The interface for the engine showed a live, descending "river" of posts in the main region (which could be paused or resumed), while a bar chart metric of the frequency of posts containing a certain search term or hashtag was located on the right hand corner of the page above a list of most frequently reposted posts and outgoing links. Hashtag search links were also supported, as were "promoted" tweets hosted by Twitter (located persistently on top o
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s hosted by Twitter (located persistently on top of the river) and thumbnails of retweeted image or video links.
In January 2011, geolocation links of posts were made available alongside results in Real-Time Search. In addition, posts containing syndicated or attached shortened links were made searchable by the link: query option. In July 2011, Real-Time Search became inaccessible, with the Real-Time link in the Google sidebar disappearing and a custom 404 error page generated by Google returned
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custom 404 error page generated by Google returned at its former URL. Google originally suggested that the interruption was temporary and related to the launch of Google+;[192] they subsequently announced that it was due to the expiry of a commercial arrangement with Twitter to provide access to tweets.[193]
See also
- List of search engines by popularity – Software system for finding relevant information on the Web
- Timeline of Google Search
- Censorship by Google § Google Search
- Google (ver
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Censorship by Google § Google Search
- Google (verb) – Transitive verb, to search using Google
- Dragonfly (search engine) – Prototype Internet search engine to comply with Chinese censorship requirements
- Google bombing – Practice that causes a webpage to have a high rank in Google
- Google Panda – Change to Google's search results ranking algorithm
- Google Penguin – Google search engine algorithm update
- Googlewhack – Contest to find a Google Search query that returns a single result
- Hala
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e Search query that returns a single result
- Halalgoogling – Islamic search engine blocking haram content
- Prabhakar Raghavan – American computer scientist
- Reunion (advertisement) – Google India advertisement for Google Search
- List of search engines
- Comparison of web search engines
- History of Google
- List of Google products
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This onscreen Google slide had to do with a "semantic matching" overhaul to its SERP algorithm. When you enter a query, you might expect a search engine to incorporate synonyms into the algorit
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ch engine to incorporate synonyms into the algorithm as well as text phrase pairings in natural language processing. But this overhaul went further, actually altering queries to generate more commercial results.
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