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|---|---|---|---|---|---|---|---|---|---|---|---|---|
ART001082562 | oai_dc | 경기영어마을 파주캠프 운영 활성화에 관한 실증연구: 서비스환경에 대한 방문객의 평가를 중심으로 | Restructuring Plan to Revitalize Gyeonggi English Village Paju Camp Based on Visitors' Evaluation of Service Environment | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이혜숙(수원대학교); 오지은(한세대학교)"
] | The purpose of this study was to investigate the dimensions of service environment, the difference between perceived levels of importance and satisfaction of service environment dimensions using IPA, and also the relationships between perceived environment satisfaction and overall satisfaction, intention to revisit, intention to recommend among visitors to Gyeonggi English Paju Camp. The eight dimensions of service environment were identified as follows; restaurant/other facilities, native instructor/educational programs, atmosphere, accessibility, computer/internet systems, dormitory, service staff, parking lot/admission fee. Main findings showed that native instructor/educational programs affected overall satisfaction, intention to revisit and intention to recommend. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082907 | oai_dc | 비엔날레 관람객의 방문동기가 행동의도에 미치는 영향: 2006 부산 비엔날레 관람객의 행동특성을 중심으로 | The Imppact of Biennale Visitors' Motivation on Behavioral Intention: Focusing on Travel Patterns of 2006 Pusan Biennale Visitors | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이은수(광주대학교)"
] | This paper identifies the dimensions of Biennale visitors' motivation, investigates the difference of motivation by their travel pattern, and examines the impact of motivation on behavioral intention. Data was collected from 2006 Pusan Biennale visitors form October 10 to November 20, and finally 373 questionaires were analyzed. The four dimensions of motivation were identified as follows; academic & cultural motivation, pleasure motivation, tourism motivation, and social & educational motivation. The significant difference in motivation was found by the purpose of visit, residence, prior experience, the type of stay, and the type of event participated. The result revealed that academic & cultural motivation and pleasure motivation affected on behavioral intention of Biennale visitors. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082911 | oai_dc | 한류관광의 특성에 관한 탐색적 연구 | An exploratory study on the characteristics of Korean wave tourism | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오미숙(순천향대학교)"
] | This study examined the characteristics and influences of Korean Wave Tourism in terms of tourism product and tourism market, using secondary data. The results showed that Korean Wave Tourism influenced the increase of inbound tourists in short-term, the creation of new tourism market, the dispersion of inbound tourists into local tourist spots, and the reduction of off-season in inbound tourism. However, it did not increase the travel duration. The results suggest that it is necessary to develop the contents and programs of Korean Wave tourism for its continuous growth. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082906 | oai_dc | 내부고객 평가에 의한 호텔의 식음료 부문 품질 관리방안 연구 | A Study on the Quality Control of F&B Parts in Hotels due to Inside Customer Evaluation | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임범종(극동대학교); 박연옥(광주여자대학교)"
] | The goods and service of F&B branch in hotel industry are supposed to be enlarged by improvement of service, marketing and an ability of management. The eating-out industry has been caught in the new circumstance so that the characteristic product and marketing plan are needed. Firstly, in comparison with accommodation branch in hotel industry, the problem for study is that F&B branch in hotel industry has been short of skills of re-modeling and an amounted invested. Secondly, in association with accommodation growth of an amounted sales, F&B branch in hotel industry has been lack of strategy for characterization, commercialization, marketing. etc.. Thirdly, it has been wanted of the TQC(Total Quality Control) program for F&B branch in hotel industry. Finally, in addition to study for hotel industry, scientific and experimental study in the various attempts is wanted for F&B branch in hotel industry. The efforts for improvement of strategy about increase of sales and profits in hotel industry has been indeed. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082555 | oai_dc | 컨벤션기획자의 호텔컨벤션 개최지 선택속성에 관한 연구 - 대전광역시를 중심으로 - | A Study on the Hotel Convention Site Selection Attributes of the Convention Planners Focused on the Daejeon City | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김영태(배재대학교); 전채구(배재대학교); 구도림(배재대학교)"
] | The purpose of this study is to examine the hotel convention site selection attributes of the convention planners to build up the marketing plan for Daejeon city. There are some findings from the experimental studies for the subject. First, there are statistically significant differences between importance and performance perception levels for the hotel convention site selection attributes of the convention planners. Second, there are statistically significant differences among convention organizations and periods in the importance perception levels, and also there are significant differences among convention organizations, types and periods in the performance perception levels. Three, the result of Importance-Performance Analysis shows high importance-high performance for the factors of 'Convention Facilities & Service', 'Banquet, F&B Facilities & Service' and Accessibility' and high importance-low performance for 'Room Facilities & Service'(where needs to concentrate more efforts and investment), while low importance-low performance for the factors of 'Sightseeing, Leisure & Entertainments' and 'Additional Facilities & Service', and low importance-high performance for 'Conveniences & Grade of the Hotel'(where no need excessive efforts). These findings imply that it needs to give a kin attention to design marketing strategy and decide investment priority per the differences among the factors found in this empirical study. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082902 | oai_dc | 관광고유성에 준거한 문화체험형 관광명소개발요인 연구: 경북 유교문화권을 중심으로 | Development Factors of Culture Experience oriented Tourism Attractions based upon Tourism Authenticity: Evidence from Confucian Culture Area of Gyeongsangbuk-do Province | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김사영(대구과학대학교); 서인원(대구경북연구원)"
] | The purpose of this study is to identify the factor sets for the tourism attractions development of culture experience type in the confucian culture area of Gyeongsangbuk-do Province. As a theoretical research, this study reviews the domain of culture experience tourism, the approach of tourism attractions development plan, and the interaction between tourism authenticity and tourism attractions development. The data used in this thesis is collected from the tourist who visit in Hahoe Village, Sunbitown and Dosan Seowon. Through a preliminary investigation 1,100 lists of questions were distributed from March 10, 2006 to April 28, 2006 and from them 901(82%) lists were used. SPSS WIN 10.0 was used to do factor analysis, reliability analysis, correlation analysis and frequency analysis of the data. Based upon the results of empirical analysis, the factor sets of tourism authenticity should be related to the differentiation of tourism resources, the establishment of tourism experience. The factor sets of tourism destination should be related to the settlement of tourism system, the maintenance of tourism vision. The factor sets of tourism market should be related to the expectation of tourism activities, the cognition of tourism attractiveness. The results of the study of the factor sets for the tourism attractions development of culture experience tourism types are applicable to the space development of experience tourism activities and the system approach of culture tourism development plan. | 관광학 | null | kci_detailed_000139.xml | |||
ART001205520 | oai_dc | 관광객의 대안평가 유형별 추진-유인동기 요인의 차이에 관한 연구 | A Study on Differences of push-pull motivation by tourists' alternative evaluation patterns: Focused on Jeju tourist | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최병길(제주대학교); 이성은(제주대학교); 변수녀(제주대학교 경상대학 관광경영학과)"
] | This study analyzed push and pull motivation factors of domestic travelers who visited Jeju for pleasure, and attempted to identify the differences of importance on the analyzed push and pull motivation factors by tourists' alternative evaluation patterns, such as foreign destination consideration group, domestic destination consideration group, and Jeju consideration and choice group. Using factor analysis, six push and five pull motivation factors were identified. The results of ANOVA strongly indicated that the differences of importance on push motivation factors existed between three different groups, but not for pull motivation factors. This study provides an important managerial implications for island tourism considering these motivation variables. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082910 | oai_dc | 호텔기업의 효율적인 인사구조 정책에 관한 탐색적 연구; 서울시내 특1급 호텔을 중심으로 | An Exploratory Study on the Effective Structural policy of Human Resources Management: Focus on the super deluxe hotels in Seoul | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"류재숙(경희대학교); 심영국(전주대학교)"
] | The purpose of this study is to get right direction for Structural Policy of Human Resources Management in korea Hotel Industry. Especially, We analyzed the data of actual HR manning status & payroll cost of each super deluxe hotels in Seoul. Additionally, we tried to get interview with hotel HR experts group and analyzed the response from the group. All of the hotels have different HR structural policy to increase productivity of the employees through the employee satisfaction. however, the results were different. In order to get the greatest productivity, Hotel companies have to consider the working atmosphere of the employees, service quality to the guest, employee career development and employee motivation after conducting the HR structural policy. In this study, the results show that if the hotel company concentrate only the payroll cost when the HR structural policy is conducted, the hotel may not be successful business. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082563 | oai_dc | 임파워먼트가 항공사의 조직유효성에 미치는 영향에 관한 연구 | A Study on the Impact of Empowerment on the Organization Effectiveness in Airline Corporation | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오상은(경인여대 강사)"
] | Airline corporations have been suffered from frequent turnovers of their employees while the manpower is the most valuable assets in this industry. Empowerment has been recognized as useful way to increase the organizational effectiveness. The purpose of this study was to find the relationship between empowerment and organizational effectiveness in airline corporation. Empowerment factors including meaning, self-determination, impact, and competence were found to influence both on job satisfaction and organizational commitment. Also job satisfaction was found to influence on the organizational commitment. Among the empowerment factors, meaning was found to mostly influence on the job satisfaction while meaning, impact, and competence were found to mostly influence on the organizational commitment respectively. The result of this study might be helpful for the airline managers to prepare effective personal management strategics. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171744 | oai_dc | 업종별 회계처리준칙 실태조사 - 국내외 숙박업회계처리 준칙을 중심으로 | Industry-specific Accounting Standards - focused on Uniform System of Accounts for the Lodging Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김혁수(청주대학교)"
] | This study's purposes are to investigate the industry-specific accounting standard and uniform system of accounts for the lodging industry to analyze and point out factors involving the solution of these problems and to convince the involved accounting standard drafters the need for establishment and unification of lodging industry accounting, and also to persuade them to have more extensive understanding of it. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171103 | oai_dc | 국내 관광지리학의 연구동향 분석 | Research Trend of Tourism Geography in Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"정은혜(경희대학교); 노시학(경희대학교)"
] | This research examines the general research trend of tourism geography in Korea. There are five major research subjects in the geographical analysis of tourism in Korea, that is, tourism development and policy, tourist behavior, regional analysis of tourism destination, transportation of tourism, and sustainable tourism. Substantial parts of the research have been concentrated on the fields of tourism development and policy, tourist behavior, and regional analysis of tourism destination. Recently, however, sustainable tourism has emerged as a major research topic. Even though there are very strong relationship between tourism and transportation, there are relatively few researches of the tourism transportation. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171851 | oai_dc | 관광기업의 웹사이트 디자인의 사용성 평가 | The Usability Testing of the Web Sites Design in Tourist Business | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이웅규(순천향대학교); 권현재(극동정보대학); 김은희(한국호텔관광전문학교)"
] | This study examined the usability of the web site design, focusing on the cognitive characteristics of the internet. Specifically, we conducted two major non-experimental usability testing methods on the tourist business web sites with various purposes. In research 1, we used an on-line questionnaire method on 12 tourist business web sites. As a result, several critical usability features and factors were identified. In research 2, we carried out a heuristic evaluation method to identify more specific usability problems. The result of research 2 suggests that the heuristic evaluation method reveals more specific problems of the web site design than the questionnaire method. | 관광학 | null | kci_detailed_000139.xml | |||
ART000956353 | oai_dc | 굿놀이 문화의 축제적 구조와 자연인식 | A Festive Structure and Natural Recognition of Exorcism | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이병원(경희사이버대학교); 윤병섭(경남대학교)"
] | This study tried to find out a festive structure and natural recognition of korean about exorcism. In characteristics of exorcism and perspects of natural recognition, the objects of exorcism are natural things. Exorcism was changed to festive events.The reason of calling exorcism a shaman song is that the exorcism has two faces of a ritual and playing. To differentiate and specialize the festive exorcism first, a festive elements should be developed and unified. Second, an unique image of region should be established. Third, an identity of cultural festival should be settled. Fourth, a arranging the period of festival is needed. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171799 | oai_dc | 구조화된 협동학습 전략이 학습태도와 학업 성취도에 미치는 영향-인터넷의 카페를 활용한 수업을 중심으로- | The Effects of Structured Cooperative Learning Strategy on the Learning Attitude and Academic Achievement- Based on Class Using Internet Cafe - | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"손일락(청주대학교); 박희석(청주대학교)"
] | The purpose of this study is to examine by experimentation the effects of structured cooperative learning strategy on the learning attitude and academic achievement using internet as an instructional tool in the hotel management-study class in Chongju University so that the guide for internet utilized learning in school can be provided.The conclusion based on the result of this study is as below. First, the structured cooperative learning strategy in hotel management-study class using internet did affect positively to the learning attitude and academic achievement of students' work. Second, learning attitude in hotel management-study class using internet did affect positively to the academic achievement of students' work. | 관광학 | null | kci_detailed_000139.xml | |||
ART000956354 | oai_dc | 관광숙박시설 다양화 정책방향 | Diversification Policy for Tourism Accommodation Facility | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이상철(그랜드힐튼서울)"
] | Korean tourism accommodation facilities have excluded traditional concepts and cultures inherent in Korean accommodation facilities through the era of Three States, ancient Korean state and Chosun dynasty and it just failed to localize tourism accommodation culture, while seeking for modern facilities of the Western world. Japanese traditional accommodation facilities have been recognized to have great value and appeal to tourists, compared to western type of accommodations for a long time. Considering that most of countries have been focused on accommodation style with its own tradition and culture, Korean accommodation facilities have been losing their competitiveness.This study aims to propose direction for developing new types of Korean own accommodation facilities, which are suitable for each region and customer criteria, in line with traditional culture of Korea. It also went through historical changes of Korean accommodation styles ranging from the era of Three States to the modern age early in 1900s and approached problems found in current tourism accommodation facilities. Based on the analysis results, it suggested how to embrace local characteristics and traditional cultures and where to head for in our future accommodation facility development.In order to diversify and develop our unique tourism accommodation facilities, as suggested in this paper, integrated cooperation from tourism administration authority, each relative government authority, academy to relative industry is required. Suggesting future business model for Korean accommodation facilities, this study will highly contribute to establishing new policy and creating new trend of accommodation culture. | 관광학 | null | kci_detailed_000139.xml | |||
ART000956455 | oai_dc | 정보기술이 호텔 및 숙박업의 경쟁우위에 미치는 효과 | The Impact of Information Technology on Competitive Advantage In the Hotel and Lodging Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김락상(청주대학교)"
] | The hotel and lodging industry is making significant investment in information technology to improve the quality of its products or services and efficiency of it processes, through which it gains competitive advantage in the market. This study investigates the impact of information technology on competitive advantage in the hotel and lodging industry. This research employs a case study approach to evaluate competitive advantage from information technology application. The research results show that the strategy of the lodging company influences competitive advantage through information technology. The asset holding companies achieve a different type and level of competitive advantage through information technology as compared to franchised hotels and lodging companies. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171101 | oai_dc | 여성역할유형이 가족관광 의사결정에 미치는 영향 | Influence of woman's role type on family tour decision-making | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이후석(한세대학교); 이하정(경희대학교)"
] | The purpose of this study is to investigate and analyze the influence of woman role type on family tour decision-making. In order to attain these purpose, theoretical methods and empirical analysis methods were used in this study. Data collection was done by questionnaires, as the materials 185 women who made a outbound family tour by travel agency.The findings of the study are follows; First, woman's role type that classified according woman's economic activity and family mood, it had influence upon family tour decision-making process. Second, the effect on woman's role type was differed from each stage in family tour decision-making process. These results indicate that it would be useful for the effective tourism marketing development and new product advertising. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171686 | oai_dc | 지역축제의 이미지 특성에 따른 문화관광 활성화 방안:고성 공룡나라축제를 중심으로 | Local Festival Ambiance as a Basis for the Promotion and Development of Cultural Tourism | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"강인원(서라벌대학)"
] | In an era of both increasing globalization and localization, cultural events or festivals have become significant as instruments for mobilizing tourism and promoting local economies. Currently, there are over four hundred annual local festivals in Korea, most of which have been poorly managed and have thus failed to effectively maximize cultural tourism development. In this context, this study was initiated as an attempt to discern how local festivals can effectively promote local cultural tourism and economy. The purposes of this study are: (1) to explore the particular characteristics that determined the ambiance of the Goseong Dinosaur Fair for Kids in Gyeongnam province; (2) to examine festival planning and management practices, and their effects on tourist satisfaction; and (3) to investigate any significant relationship among factors determining festival ambiance, and planning and management practices, toward developing overall local cultural tourism development. This study examines the experiences of 176 tourists who attended the festival. The findings of this study will provide future festival managers with useful implications in festival planning and management. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171102 | oai_dc | 국내 어촌관광 실태에 따른 개발방향의 탐색적 연구 | The direction for development according to the actual condition of national tourism in fishery communities | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이수범(경희대학교); 이승곤(전남도립대학교); 임영규(경희대학교)"
] | As fishery communities are getting lagged and the function of fishery is getting weakened more and more, the gap of quality of life between fishery communities and rural communities as well as urban ones is getting bigger. As a result of this, the need of an alternative industry in the dimension of regional development is beginning to make its appearance.The tourist development in Korean fishery communities raises many problems so far because there has been tourist development without analyzing regional characteristics and the exact amount of citizen's demand of tourism. In addition, there are many cases that do not reflect the needs of fishery communities. In order to resolve such problems, the need of sustainable tourist development, new alternative that harmonizes with the regional uniqueness and minimizes the scale of development is suggested. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171687 | oai_dc | 2003 경주세계문화엑스포 방문객 이미지 평가에 관한 실증적 연구 | An Empirical study on the image of evaluated by 2003 Gyeongju World Culture Expo | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김일룡(서라벌대학); 고호석(경남대학교)"
] | This study was conducted finding the meaningful factors of festival images(Gyeongju World Culture EXPO 2003). Through various types of literature reviews, 24 festival images attributes were distilled. As a result of factor, multiple regression, correspondence analysis, major findings and marketing implications could be summarized as follows:First, 4 factors such as; experience/amusing factor, information factor, convenience factor, using factor were extracted.Second, they were revealed to have very strong relationship with the overall satisfaction of festival visitors within the significance level of 0.01. Among the factors, the most important factor was experience/amusing & convenience factor for the overall satisfaction.Third, strategic tourism marketing analysis and policies should be reinforced for enhancing festival images. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171048 | oai_dc | CVM을 이용한 체험관광의 가치평가 | Valuation of Experiential Tourism Using a Contingent Valuation Method | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이충기(경희대학교); 조윤미(경희대학교)"
] | Considering increased interest in experiential tourism, the purpose of this paper is to valuate experiential tourism, using a dichotomous choice contingent valuation method. For this end, an intercept survey with self-administered questionnaire was conducted for domestic people in major metropolitan cities and provinces. The results of logit model indicated that willingness-to-pay was the most important variable in explaining participating probability of experiential tourism, followed by income and education. The empirical results showed that the economic value of experiential tourism was estimated to be 175,000 won per person based on a truncated willingness-to-pay method. The findings also indicated that the economic value of experiential tourism was substantially greater than its travel cost, implying greater economic benefit to experiential tourists. The results of this study will be used for segmenting experiential tourism market and forecasting the magnitude of experiential tourism in the future. | 관광학 | null | kci_detailed_000139.xml | |||
ART000956490 | oai_dc | 국제회의 유치에 따른 고려사항 중요도 연구 | Critical factors in the hosting of international meeting | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"신홍철(경희대학교); 최연희(경북대학교); 손수진(경희대학교)"
] | This study is to investigate the critical factors that influence the hostings of international meeting. The purpose of this study is to find the important factors leading the expansion of related industry and examine the vision of the convention in Korea. Convention industry is rapidly expanding in market demand, the interest of attendees, and the governmental support to be recognized as a major flourishing business sector in Korea. This study, thus, focused on, first of all, what factors would influence the hosting of the meeting sector and, second of all, how to develop and implement found factors in related business sector. The sample of 128 respondents participated in current study, consisting of industry related professionals, researchers, consultants, and the level of graduate students in 1999 in Korea. The survey instrument consisted of four sectors asking general questions on convention interest, the importance of convention industry, the environmental issues when holding convention, and demographic information on respondents. Based on the collected data, the current study utilized the frequency analysis, factor analysis, T-test(mean comparison), and Analysis of Variance. The result of this study indicated that certain factors would influence on the success of convention business in Korea. The detail discussion presented in the current study. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171154 | oai_dc | 온라인여행상품 구매자의 심리특성과 온라인 구매결정요인이 재구매에 미치는 영향 | Impact of On-line Purchasing Determinants and Personal Traits on Repurchasing Intention | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최재섭(남서울대학교); 전창석(남서울대학교)"
] | The purpose of this study is to find the dominant and major influential factors of consumers' personal traits variables which have influence on repurchasing intention. Recently increasing number of people buying the travel-related products by on-line. This trends forced us to understand the characteristics of Internet buying behavior of consumers. In this study, we also try to know the relationship between personal traits and on-line purchasing determinants. As a result of analysis, gregariousness, opinion leadership, and perceived risk have significant influence on Internet repurchasing intention. According to the result of canonical correlational analysis, opinion leadership have relationship with price & cost on-line determinant factor. Innovativeness and perceived risk have something to do with not only easy-process and speed but also using convenience. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171850 | oai_dc | 호텔업의 고객지향적 마케팅전략으로서 지리적 고객관계관리 적용방안 | Application on Geographical Information Systems for Customer-Oriented Marketing Strategy in Hotel Enterprise | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"우찬복(호남대학교)"
] | Economic development and tourism industry competitiveness, a typical purpose is to attract and cultivate business that can compete, grow, and create job. Therefore, tourism industry including hotel has been getting competitive and difficult to make profit. Inevitably, lots of hotels make plans customer-oriented marketing strategy like customer relationship management. Despite the lack of consensus in the literature defining CRM, a growing number of writers emphasis the need for a holistic approach and view CRM as a process reflecting the integration of market orientation and information communication technology, that is developing related technology various areas. Also gCRM systems, which many companies are actively introducing and implementing recently, are software applications that allow companies to find, grow, retain and serve customers based on information about their location and analysis using it. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171800 | oai_dc | 서비스 회복의 효율적인 공정성 이론 적용- 호텔 연회서비스를 중심으로 - | The Effective Application of "Equal Theory" in Service Recovery- with a Focus on Banquet Service at Business Hotel - | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"서원석(경희대학교); 백주아(경희대학교); 임재희(릿츠칼튼호텔)"
] | The purpose of this study is to analyze the "Equity Theory(distributive, procedural, interactional)" for effective service recovery through Banquet service in Hotel industry and investigate the effects of three variables on customer satisfaction, customer loyalty, revisit intentions and word-of-mouth effect as well.The research has found that the procedural and interactional equities are more important than the distributive equity in service recovery of Banquet service. And the most effective variables-mixture with every single item is the one with high levels of procedural and interactional equities, exclusive of the mixture with all variables together at the same time. The results have implications to researchers and service marketing managers. For service marketing managers, the results will suggest specific guidelines for establishing service recovery strategies. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171798 | oai_dc | 호텔고객의 불평요인 분석 | Analysis of Complaint Factors of Hotel Customer's | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤지환(경원대학교); 박영기(경원대학교); 공효순(경원대학교)"
] | Recently hotels put emphasis maintaining existing customers as well as attracting new customers. It is a very important task for hotel executives and managers how to manage customers who revealed complaining behaviors. The study aims to analyze the difference among the importance and the satisfaction of complaint factors of the hotel customer's. The results indicated that the hotel complaint factors of complaint behavior customer as a interior, clean, telephone or FAX, information, price, food and beverage, parking, notice, various supplement service, security, lost and found were correlated to the hotel choice and the hotel satisfaction. And the hotel choice factors were positively correlated to the confidence of hotel. Finally implications of executives and managers of hotels are discussed of complaint factor's of the hotel customer's. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171050 | oai_dc | 충북 시군별 경제기반모형과 관광산업 특화도 분석 | Economic Basic Models & Specialization Degree of Tourism Industry in Chung-Buk | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임범종(극동대학교); 한상민(극동대학교); 윤병국(경희사이버대학교)"
] | The purpose of this study is to estimate the economic impact of tourism in Chung-Buk, based on an economic basic models. The economic effects of the tourism sector have been recognised to playing important roles by creating employment and generating high value-added among many industries. This study focuses on comparative analysis between the tourism sector and other sectors by examining effects.The multiplier effects in tourism sector are compared with those from other sectors. The multiplier effect of economic basic models in tourism is low when compared with other industries, while the effects of employment induction, income are high. Net indirect tax is discovered to be at a level similar to other industries. The degree of dependence on other countries for import is low in the tourism sector on the grounds that the income multiplier effect is low. As a result, it can be concluded that leakage effect is low in Chung-Buk tourism sector. This study has also proven that tourism industry is important to the Chung-Buk region economy as a strategic industry for region economy development. Thus this study suggests that the tourism industry should be promoted as a region industry in the future. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171743 | oai_dc | 중국관광객 여행만족도 평가모형 | An Evaluation Model Travel Satisfaction for Chinese Tourists | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김종은(경희대학교); 김도영(한양여자대학)"
] | This study examined the causal relationship of "the expectation and motivations of the tour in Korea of the Chinese tourists the experienced tour quality the satisfaction of the tourists tour complaint behavior/tour satisfaction Loyalty/tour complaint behavior Loyalty from the Path Analysis. The expectation of tour had a significant on the quality of experienced tour. The motivations of tour had a significant on the quality of experienced tour. The expectation of tour had a significant the motivations of tour. The quality of experienced tour had a significant on the satisfaction of tour. The satisfaction of tour had a significant on the tour complains behavior. The satisfaction of tour had a correlation on the loyalty, was not statistically significant. However, if the significant level is not 0.05 but 0.1, this hypothesis is statistically significant. The tour complaint behavior had a significant on the loyalty. Accordingly, The more the Tour Complaint behavior was, the lower the loyalty was. The results of this study will be an important authority for domestic agents, who plan to attract the Chinese tourist to Korea, to examine the present state critically and establish future plan. This study will be a basic research foundation for policy maker on the base of Korea Travel Satisfaction Structure Model of Chinese Tourists by surveying their satisfaction or dissatisfaction on diverse sightseeing after a visit | 관광학 | null | kci_detailed_000139.xml | |||
ART000956491 | oai_dc | 일본 FC(film commission)사례연구를 통한 영화관광의 발전방안 | Development plan of the film induced tourism by the study of Japanese film commission | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유재경(안산대학교)"
] | Recently Korean film industry has been enhancing the strength of its competition. It's a remarkable issue that incubation tourist attraction where the films and dramas were screened because it definitely returns to the regional governing communities as another type of revenue. Most of them rush out to induce the film and drama shootings but it creates the over capitalizations or damages of the environment due to a lack of understanding and strategies. In other words, it's a cause of the obstruction rather than the activation of regional tourism. Therefore this study would kike to present the development plan of Korean film induced tourism by that despite only a shout period of 4 years. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171853 | oai_dc | 호텔종사원의 개인적 특성에 따른 호텔기업의 윤리경영과 직무만족의 차이 | Effects of Ethics Management and Job Satisfaction according to Individual Characteristics of Hotel Employees | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이창호(경주대학교); 구정대(경주대학교)"
] | This study aims at exploring the effect of ethics management on hotel employee's job satisfaction in the seoul region deluxe hotel companies. And has reviewed the theoretical background of ethics management and job satisfaction of general business, and set up the hypothesis to test the relations with ethics management and hotel employee's job satisfaction.Sample subjects used in this study were 248 employees working at deluxe hotel in Seoul. The data from this survey were analyzed by using various statistical techniques including frequency tables, factor analysis, and multi regression analysis. Through testing hypotheses, there suggested that ethics management factors has significantly affected the employee's job satisfaction of hotel companies. Finally, the higher ethics management standards, the more job satisfaction of the employees. | 관광학 | null | kci_detailed_000139.xml | |||
ART000956352 | oai_dc | 호텔 중간관리자의 교육훈련 전이성과 | The transfer of training about middle manager in hotel industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"진이환(동국대학교); 권문호(동남보건전문대학)"
] | This study is to suggest what the training is required to middle manager and how the transfer of training can be increased in hotel industry. In the results, it can be considered the middle manager emphasizes the training program that can develop the integrative role of middle manager, not part, and the lower year and position middle manager is the higher the transfer of training is analyzed about service craft skills. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171852 | oai_dc | 잠재학생관광시장의 중국관광이미지: 대구지역 대학생들을 중심으로 | Potential Student Travel Market's Image of China as travel Destination: A Case Study on University Students of Daegu Region in Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이응진(대구대학교)"
] | China is now Korea's major trading country including tourism. There has been a dramatic increase in number of students' travel to China during the past few years and it is estimated that the market will continuously grow in rapid speed. Despite the international market size and its growth, student travel market has been a neglected area in tourism research. The focus of this study was in understanding the relationship of China's image as a tourism destination, sought attraction sites and actual travel interest of potential student market. Using 426 university student samples collected from Daegu region, the study found out that the students show different interest toward travelling to China and prefer different attraction sites to visit according to different images they possess on China. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171049 | oai_dc | 레스토랑 물리적 환경지각이 소비자의 태도형성에 미치는 영향 : 심리반응의 중개역할 | Influence of Physical Environment Perception on Restaurant Patrons' Attitude Formation : The Mediating Role of Psychological Responses | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"노영만(용인대학교)"
] | 전체 변량에서 차지하는 누적 설명량은 65.4%이었다. 15 문항에 대해 신뢰도 검사를 실시한 결과 내적 합치도는 .86으로 나타났다. 결국 4개 요인으로 구성된 총 15개 문항을 본조사의 레스토랑 물리적 환경지각 측정항목으로 활용하였다.다음으로 총 15문항의 인지적 판단척도의 정교화를 위해 요인분석을 실시하였다. 15개 문항으로 구성된 인지적 판단척도를 요인분석한 결과, 3개요인과 총 15개 문항으로 확인되었다(표 2). 따라서 본 연구의 가설검증을 인지적 판단척도는 3개 요인으로 구성된 개념을 사용하기로 하였다. 3개 요인이 전체 변량에서 차지하는 누적 설명량은 59.9%이었다. 15 문항에 대해 신뢰도 검사를 실시한 결과 내적 합치도는 .85로 나타났다. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171742 | oai_dc | 국내 CRS사용자교육의 교육훈련전이에 미치는 영향요인 | Factors Influencing Transfer of CRS User Training in Korean Market | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이연택(한양대학교); 곽대영(한양대학교)"
] | The objectives of this study are to analyze the factors influencing transfer of user training provided by 4 CRS(GDS) companies which are currently in operation in Korean market. To achieve these objectives, the concept of CRS and previous major studies on training transfer were reviewed and empirical studies on the CRS users' perception regarding training transfer were conducted. Based on the findings of this study, the following suggestions to the CRS companies and travel agencies were presented for enhancing transfer of CRS user training. Firstly, CRSs are needed to try to enhance the quality of training contents using in training courses. Secondly, it is necessary for travel agencies to create a system and an organizational climate that allow trainees to be able to transfer what they learned through training course with the full support of their co-workers and managers. Thirdly, travel agencies also need to prepare a reward system for it's staff's accomplishment on their training. Lastly, CRSs need to try to improve the quality of training courses continuously through investigatiing their own and other companies' training programs. | 관광학 | null | kci_detailed_000139.xml | |||
ART001205346 | oai_dc | 제주도 방문객의 관광동기 및 이미지에 따른 시장세분화에 관한 연구 | Market Segmentation by the Tourist Motivation and Image of Visitors to Jeju Island | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승곤(전남도립대학교); 류재숙(경희대학교)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055450 | oai_dc | 박물관 방문객의 관람동기 유형별 지각된 성과와 만족 분석: 국립중앙박물관 방문객을 대상으로 | The Analysis on the Perceived Performance and Satisfaction by the Types of Museum Visitors' Motivations: Case of National Museum Visitors | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이후석(한세대학교)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055690 | oai_dc | 일본여행객에 대한 고객관계 구축에 관한 연구 | An Empirical Study for the Establishment of Customer-Contact Relationship on the Japanese Tourist | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이홍규(제주관광대학교)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055696 | oai_dc | 농촌관광객의 충성도와 서비스품질 | Service quality gap analysis toward rural tourist loyalty | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이민수(농촌자원개발연구소); 박덕병(농촌진흥청농업과학기술원); 윤유식(강원대학교 경영대학 관광경영학과)"
] | Based on 252 completed surveys from rural tourists, the authors conducted a gap analysis between loyal customers and potential switchers in evaluating rural accommodations’ service quality attributes, It was found that the top three gaps were all related to the technical quality(diversity of indigenous products, cleanliness of rooms, aesthetics of room and surrounding area). This study offered an approach to help improve service quality toward customer loyalty. keywords : Rural tourism, Customer loyalty, Service quality | 관광학 | null | kci_detailed_000139.xml | |||
ART001055695 | oai_dc | 경기도지역 호텔업 경쟁력제고를 위한 경영분석 | Hotel financial analysis of Kung-gi provimce for competive power up | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김혁수(청주대학교)"
] | 전반적인 경기 불황에 따른 호텔산업도 경영수지 면에서 어려운 상황에 처해 있다. 이러한 상황에 지역 호텔업 경영분석을 통하여 도내 호텔의 경영개선 및 국내 전체호텔 상황과 비교 판단하여 호텔업 경쟁력 제고를 위한 자료로 활용할 필요가 있다. 또한 호텔 자산 구조상의 재무구조에 대해 분석을 하였다. 그리고 호텔업의 효율성을 높여 합리적인 이익 관리와 비용 관리를 통하여 수익성을 향상 시키고 효율적인 자금 관리로 재무위험을 미연에 방지 하는 등의 합리적 호텔경영관리를 할 필요가 있겠다.따라서 본 연구에서 경기도 지역 호텔과 전국 호텔간 최근 재무제표를 중심으로 재무구조를 비교분석하고, 기업의 경영상태를 좀 더 명확하게 파악 할 수 있도록 재무비율 안전성, 수익성, 성장성 및 활동성 면을 구분하여 14개 항목으로 분류, 분석하여 보았다.2. 연구의 한계 및 제언첫째, 본 연구는 경기도지역 5개 호텔의 감사보고서내의 재무제표를 근거로 분석한 것인 만큼, 이 분석이 경기도 호텔 산업 전반에 대한 재무구조 분석 결과로 일반화시키기에는 한계가 있다.둘째, 재무비율분석을 하는데 있어서 공표된 재무제표만 가지고 양적 경영 분석을 하였기 때문에 경영자의 인격과 리더쉽, 기업의 신용도, 조직의 효율성 등 질적 정보에 대해서는 분석 할 수 없는 한계를 가지고 있다.셋째, 우리나라 호텔기업 회계처리 방식의 비통일성 및 동일 업계 중에서도 경영방침이나 실무자의 회계처리 방법에 따라 재무구조에 차이가 발생 할 수 있음에 따라 비교가능성의 문제점이 완전히 극복 되었다고 볼 수 없다.따라서 위와 같은 한계점들은 보다 정확한 분석을 위하여 극복 되어야 할 과제 들이며, 호텔업계의 통일된 회계기준이 마련되어야 할 것이고, 재무관리 담당자나 경영자들을 대상으로 면접조사 및 기타 여러 방법을 통한 질적 분석 방법을 병행함으로서 보다 유용한 재무적 정보를 얻을 수 있을 것이다. | 관광학 | null | kci_detailed_000139.xml | |||
ART001055459 | oai_dc | 호텔종사원의 직무만족과 고객지향성에 관한 연구 | A Study on Job Satisfaction and Customer Orientation of Hotel Employees | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김창곤(광주대학교)"
] | 호텔종사원의 직무만족과 고객지향성의 관계를 알아본 연구의 결과는 다음과 같다.먼저 호텔종사원의 개인특성과 직무만족(가설1) 및 호텔집단간 직무만족(가설2)의 차이검정을 실시하였다. 개인특성에서는 관광전공여부와 고객접촉여부를 제외한 직무만족요인(성별, 근무기간, 학력, 고용형태, 연령, 월평균소득, 직위)에서 유의한 차이가 나타났다. 전남지역의 호텔(5)과 광주지역에 소재하는 호텔(5)간 직무만족에 대한 차이검정 결과 전남지역의 호텔종사원들이 광주지역 호텔종사원들에 비해 직무자체만족, 임금, 승진, 상사 및 동료와의 관계 그리고 후생복지 등의 모든 직무만족도가 상대적으로 높은 것으로 나타났다. 또한 호텔별(10) 직무만족에 대한 차이검정에서는 직무만족에 대한 모든 요인에서 유의한 차이(p<.05)를 나타내는 것으로 나타났다. 특히 대규모 체인호텔의 하나인 전남 구례지역 G호텔 종사원들은 임금, 승진, 후생복지요인에서 높은 만족도를 보였고, 광양지역 F호텔은 신규호텔로서 상사관계 및 동료관계, 그리고 후생복지요인에서 높은 만족도 점수를 보였다. 즉, 가설1은 부분적으로 채택되었으며, 가설2는 채택되었다. 둘째, 호텔종사원의 개인특성과 고객지향성(가설3) 및 호텔집단간 직무만족(가설4)의 차이검정을 실시하였다. 고객지향성에 대한 차이검증결과 직위를 제외한 모든 개인특성변수에서 유의한 차이(p<.05)가 나타났다. 직무만족과 마찬가지로 고객지향성의 정도 또한 전남지역이 광주지역에 비해 높게 나타났다. 이는 직무만족과 고객지향성이 유의한 상관관계를 가지고 있음을 의미하며, 전남지역에서는 G호텔이 광주지역에서는 상무지역에 소재하고 있는 D호텔 종사원들이 높은 고객지향성을 보였다. 차이검증결과 가설3은 부분적으로 채택되었으며, 가설4는 채택되었다. 셋째, 광주지역과 전남지역에 소재하는 호텔종사원들의 직무만족요인과 고객지향성의 관계(가설5)를 분석하기 위해 광주/전남 전체호텔에 대한 다중회귀분석과 호텔집단간 유의한 차이검증 결과를 바탕으로 광주지역과 전남지역 호텔을 구분하여 다중회귀분석을 실시하였다. 분석결과 종사원들의 직무만족은 고객지향성에 정(+)의 영향관계가 입증되었는데, 이는 Hoffman & Ingram(1991)의 연구결과와 일치한다. 광주지역 호텔종사원의 고객지향성에 영향을 미치는 직무만족요인은 직무자체만족과 상사관계요인으로 나타났다. 직무만족의 정도나 서비스지향성에서 상대적으로 높은 만족도와 점수를 보인 전남지역의 경우, 모든 직무만족요인이 고객지향성에 유의한 영향을 미치는 것으로 나타났다. 그러므로 호텔마케터는 광주지역 호텔종사원들의 담당직무에 대항 흥미 및 직무수행과정에서 능력발휘기회를 극대화함으로서 직무성취도와 직무만족의 정도를 향상시킬 수 있는 방안을 모색하여야 한다. 전남지역 호텔의 경우 호텔종사원들의 개인적인 역량 강화를 위한 기술적 지원 및 내부마케팅 강화노력이 수반된다면 보다 향상된 고객가치를 창출할 수 있을 것이다. | 관광학 | null | kci_detailed_000139.xml | |||
ART001055689 | oai_dc | 일본 관광통계에 의한 관광객 집객 및 유인요인에 대한 고찰 | A Study of Tourist Attraction Factors according to Japan Tourism Statistics | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박구원(청주대학교)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055457 | oai_dc | 특1급 호텔 예식연회장 선택속성의 중요도 차이 연구 | A Study on the Differences of Importance of the Attributes for Selection on Wedding Ceremony Banquet at Korean 1st Grade Special Hotel | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유제숙(신라호텔 예식연회팀); 임재필(배재대학교 관광이벤트경영학과)"
] | Already in July, 1994, the Korean government permitted wedding ceremonies at 2nd grade hotels, and since August, 1999, Special 1st grade hotels began to operate their facilities for wedding ceremonies. Thus, domestic wedding ceremony service industry entered into a new wage of fierce competitions. Currently, the revenues from wedding ceremony banquet service account for 30~40% of 1st grade special hotel revenues. In such circumstances, This study was aimed at reviewing the factors affecting would-be couples' and their parents' selection of 1st grade special hotels for their wedding ceremonies and thereupon, analyzing the differences of their importance and thereby, suggesting the ways to develop some differentiated sales promotions of wedding ceremony for the special hotels. Based on this study, it was deemed necessary to differentiate wedding ceremony marketing strategies in consideration of consumer's different preferences. In particular, since parents tend to be most influential in selection of hotel for their children's wedding ceremonies, the marketing strategy needs to target them to be more effective. Although every consumer's needs for hotel wedding ceremony services cannot be satisfied, it is hoped that this study will be useful to development of an effective wedding banquet sales strategy of 1st grade hotel meeting consumer's needs as much as possible. | 관광학 | null | kci_detailed_000139.xml | |||
ART001055456 | oai_dc | 테마파크 이용자의 선택속성에 따른 포지셔닝 연구:수도권 4개 테마파크를 대상으로 | A Study on Positioning by Selection Attributes of the Users to the Theme Park | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오민재()"
] | This research was analyzed by the positioning to perceive the characteristics of theme-park markets in view of the selection attributes of theme-park users. The selection attributes of theme-park users were classified into 'price', 'atmosphere', 'Beverage/souvenir', 'event/discount', 'amusement facilities', 'use-relavance', 'accessibility' and etc. In such theme-parks as 'Lotte World', "Ever Land', 'Seoul Land', 'Dream Land', the relative rivalry-relationship was low. In many of selection attributes of theme-park users, 'Lotte World' appeared to be the most excellent, followed by 'Ever Land', 'Seoul Land' and 'Dream Land'. This research can provide the suggestions on the marketing strategy planning from revealing rivalry-order by the selection attributes over theme-parks. | 관광학 | null | kci_detailed_000139.xml | |||
ART001055927 | oai_dc | 셀프리더십이 조직시민행동에 미치는 영향 | A study on Impact of Self-Leadership on Organizational Behavior | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이근석(청주대학교); 강규식(대한민국 공군 합동참모본부)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055928 | oai_dc | 지각된 위험과 품질이 여행자 행동에 미치는 영향에 관한 실증연구 | A study on the effect of perceived risk and quality on a traveller's behavior | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이기종(경희대학교); 한영권(아라관광여행사 부사장)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055687 | oai_dc | 공무원의 관광인식 차이분석 | Differences on official's Tourism perception | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박호표(청주대학교); 지봉구(경희대학교)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055688 | oai_dc | 에듀테인먼트 콘텐츠를 통한 경주의 정체성 확립 방안 | A Study on the establishment plans of Gyeongju's identity through the edutainment contents | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유영준(건국대학교)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055691 | oai_dc | 호텔기업의 전략적 인적자원관리와 조직성과 간의 관계:개인특성의 차이효과를 중심으로- | The relation between Strategic Human Resource Management and organizational performance in the hotel industry: focused on the differential effects of individual characteristics | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"강영욱(강동대학교)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055692 | oai_dc | 호텔서비스 회복이 서비스 성과에 미치는 영향 | The Effect of Hotel Service Recovery on Service Result | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박영기(경원대학교); 윤지환(경희대학교); 정삼술(경원대학교 관광경영학과 박사)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055693 | oai_dc | 여행상품의 위험지각과 위험지각 감소행위의 관계: 중국여행 한국인 여행자를 중심으로 | The Relationship between Perceived Risk and Risk Reduction of China inbound Tourism Focusing on the Korean Traveller | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승철(중앙대학교); 류환경(강원대학교); 곽대진(강원대학교); 김채옥(강원대학교 경영대학 관광경영학과 졸업)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055686 | oai_dc | 지방대학의 위기 속에서 관광관련 학과는 위기인가! 기회인가! | Department of Tourism Sciences in the Crisis of Local University: Crisis! Chance! | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박희석(남서울대학교)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055453 | oai_dc | 체험관광동기에 따른 관광목적지유형 선정 연구 | A Study on the Tourism Destination Type Based on Experiential Tourist Motivation | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이현종(신흥대학 호텔관광학과)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055454 | oai_dc | 항공사 기내승무원의 인지된 서번트리더십, 교육훈련 관련요인과 고객지향성 및 자긍심과의 관련성 분석 | An canonical analysis of the relationship between perceived servant leadership, factors related to training and self-esteem and customer orientation | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이수범(경희대학교); 이은용(경희사이버대학교); 박수진(아시아나항공)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055455 | oai_dc | 공정성지각이 조직몰입에 미치는 영향 | An impact of justice perception on organizational commitment | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이수광(경기대학교)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055458 | oai_dc | 문화관광축제 방문자의 소비지출구조 분석: 강릉단오제를 중심으로 | An Analysis of the Visitors' Expenditure visiting Cultural Tourism Festival: The Case of Gangneung Danoje Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"허중욱(강원대학교)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055460 | oai_dc | 관광통역안내사의 직업선택 동기와 직무만족도에 관한 연구: 제주지역 일본어 관광통역안내사를 중심으로 | A Study on the Job Selection Motives and Satisfaction of Tourist Guides: Focused on Japanese Tourist Guides in Jeju | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양필수(제주대학교); 오상훈(제주대학교); 박시사(제주대학교)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055685 | oai_dc | 관광통역안내사의 교육훈련필요성인식과 학습동기에관한연구 | The Research of study Motivation and Necessity of Education Trainind Recognize for the Guide | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"신애경(경원대학교 관광경영학과 박사과정)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055451 | oai_dc | 지역축제 물리적 환경이 방문객 감정과 만족에 미치는 영향 | Effects of Regional Festival's Physical Environment on Visitors' Affect and Satisfaction: The Case of 2006 Yangyeongsi Herb Medicine Festival in DaeGu | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"홍경완(계명대학교)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001055694 | oai_dc | 몰입(flow)경험이 만족도에 미치는 영향 : 드라마촬영지 관광객 중심으로 | A study on the Effects of the Flow Experience on Satisfaction Level : The Case of Tourist Visiting TV Drama Location | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유재경(안산대학교)"
] | 관광학 | null | kci_detailed_000139.xml | ||||
ART001205348 | oai_dc | 패밀리레스토랑 관계마케팅 실행요인이 고객행동에 미치는 영향 | The Impact of Implement factors of Family Restaurant's Relationship Marketing on the Custom Behavior | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유창근(세종대학교 호텔관광경영 박사과정); 이승길(세종대학교 호텔관광경영 박사)"
] | The purpose of this study was to have a grasp the importance of relationship marketing which has been developed as an alternative way of handling marketing in family restaurants. And also, the author focused on the consumer's behavior, especially their satisfaction, reliability and loyalty toward relationship marketing implement factors in family restaurants. Appling the structural equation model(SEM), the author certified that the factors of customer relation orientation, responsiveness and attraction had an effect on customer satisfaction and reliability. Futhermore, the test result suggested that the factor of customer behavior had an influence on customer loyalty. The ultimate goal of hospitality company to maintain sustainable relation with customers is to increase in custom loyalty. Therefore, it is very important that relation marketing implement factors to increase customer loyalty which is one of the marketing strategies. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066531 | oai_dc | 관광산업에서 국내 카지노 연구 동향 분석 | Review of the korean Casino Research in the Tourism Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김영태(배재대학교); 구도림(배재대학교); 김연회(배재대학교); 최현정(배재대학교)"
] | It has been widely conducted researches about the casino industry in korea. However no study can be found associated with the analysis of the flow on the Koreancasino research in the tourism industry. So this study aimed to analyze the flow of the casino research in korea and to suggest the direction how to keep studying related to casino industry in korea. To purpose of this study, we focused on 39 articles in tourism research from 1991 when we found the first article about casino in korea to 2006 recently. According to this, there are five major research subjects and numbers. Those are as follows; First, the articles of Customer satisfaction and Service quality research are 12. Second, the articles about the research of the status of casino industry and a way of enhancing casino industry are 12. Third, the articles of The social and economical effect to the community are 7. Forth, the studies of Casino employee's job satisfaction are 5. Fifth, the articles about Connection sightseeing activation plan are 3. The results of the study indicate that we need to study more about the casino Employee's job satisfaction and Connected sightseeing activation plan so as to improve the quality of every points about casino industry in korea. At the same time, the others should be kept studying. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066742 | oai_dc | 의료관광 활성화를 위한 사례연구 | A Case Study for the Activation of Medical Tourism | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"정병웅(순천향대학교); 이웅규(백석대학교)"
] | Medical Tourism in Korea plays an important role of supporting tourism development and ensuring the continuous supply of quality tourism products to meet the overwhelming industry requirements. Therefore this case study is for the activation of medical tourism in Korea. Especially, Compared with other developed countries, Korea provides some strategies to active medical tourism. Most of the developed countries in the world have developed medical tourism, one of the health tourism, for next generation in past years. The results indicate that 1) the government should not spare any efforts to promote social consciousness for medical tourism. 2) the government should consider medical tourism as an export industry and support the tourism agencies and the hospitals earning a lot of foreign currency by treating foreign patients using their state-of the art technology. 3) the current medical law regulating medical ads to lure the patients from abroad should be eased. 4) the government should pass the special law that makes foreigners for medical treatment or tour be admitted into the country easily. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066523 | oai_dc | 중국 제11차 5개년 계획에 따른 한국의 관광발전 전략 | A study on the Improvement Strategy of Korea's Tourist Policy with the 11th five year plan of China | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승곤(전남도립대학교); 서윤원(경희대학교); 강정길(경희대학교)"
] | This study is focused to analyze the external environment for Chinese tourism market concentrating upon travel and hotel business and the trend of Chinese tourism policy by inquiring the changes in a related policy with the advent of Hu Jintao leadership and the accumulated economic conditions from the open-economy policy since 1978 and the trend of economic development according to the 11th Five Year Plan(announced in Oct. 8 ~ Oct. 10, 2005) as well as macro environmental factors surrounding Chinese tourist industry into overall consideration and the study is carried out to outlook a developing trend of prospective Chinese tourist market by analyzing the present status of Chinese domestic and outbound tourism market. China is expected to take the 1st position in the global tourist industry getting ahead of France in 2020 when overseas travelers draws near 130 million per year. However, there is always need to take note that China is a socialist state. There should be further study on actualizing the characteristic of the Chinese tourist industry arising from these different social systems. As for Korea, there should be promotional plans to advance into Chinese market considering risk and chance under the influence of China to advance long-term and effective tourist exchanges between Korea and China hereafter. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066306 | oai_dc | 관광지 매력을 바탕으로 한 관광객 시장세분화 연구: 문화관광축제가 개최되는 관광진흥법상 관광지를 대상으로 | A Study of Market Segmentation for Tourists, based on Attractiveness of a Tourists Site: a ccase of the Tourist Site, registered by Tour Promotion Law, a Cultural Tourism Festival is held | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김흥렬(목원대학교); 한승엽(아주대학교); 윤설민(경희대학교); 장윤정(경기대학교 여가관광개발학과 석사과정)"
] | This study was conducted to examine the importance degree of visitors about attractiveness of the tourist site, holding the festival, and then to segment visitors of the tourist site for making a comparative study of characteristics of demographic variables and tourism behaviors, based on the analyzed attractiveness of the tourist site. The results of this study elicited some implications. First, the experience of visiting festival(fist visiting/revisiting) and the propensity to consume(high-consume/low-consume) seemed to be effected by the cognitive differences in importance of personal service resources. Therefore, not only the marketing plans, but also the segmentation strategies of the family and the student groups, would be sought at the managing level of tourist site, the festival was held. Second, the price of shopping seemed to be low in the tourist' consume activity within the tourist site. This results showed that the tourists considered attractiveness of the souvenirs or the local products within the tourist site important, but as a matter of fact, they couldn't be satisfied with these factors. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066298 | oai_dc | 휴양형 주거단지 개발에 따른 의료관광 현황과 인지도에 관한 탐색적 연구 | The Exploratory Study of Revitalizing the Medical Tourism to the development of the rest-type resident town | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임근욱(경희사이버대학교); 홍현아(㈜파인리조트); 김수성(경희대학교)"
] | This study is explained to a statement of the medical tourism industry and analysed to the mental level for a medical tourism to the development of the rest-type resident town in Jeju because of the necessity to academy analysis owing to new appearance of the social phenomenon for the medical tourism as a exploratory study. Korean is low to the recognition for medical tourism. But the activity intention of a medical tourism is high. Therefore, the development of the rest-type resident town in Jeju will be possible if highlight to the modernization of medical technology and difference of the medial service. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066741 | oai_dc | 컨벤션 자원봉사자 활동만족요인의 선행변수 및 결과변수에 관한 연구 | Antecedents and the Consequences of Convention Volunteers' Activity Satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"조영아(나사렛대학교)"
] | This study explores impacts of antecedent factors of the convention volunteers' activity satisfaction both on the convention volunteers' activity satisfaction and the re-participation. Antecedents include the motivation and self-leadership while re-participation intention is considered to be the consequent. As the result of analysis, all hypothesis were either accepted or partially accepted. The following are the suggestions derived from the analysis. First, motivation and self-leadership influence on activity satisfaction are all necessary attributes. Second, external motivation was relatively low while its correlation with re-participation was found to be negative. Last, management and operation factors were relatively low among the activity satisfaction factors and it shows that improvement in management and operation is needed. This study contributes, eventually, to the convention industry by improving the unrealized interests in convention volunteers and by applying the effective management of them. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066303 | oai_dc | 탐조관광객의 관광동기와 가치와의 관계분석 | A Study on the relationship between tourist motivation and personal value of birdwatching tourists | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"한학진(한성디지털대학교 관광경영연구소 부소장); 유행주(한성디지털대학교 관광경영학과 교수)"
] | The birdwatching in Korea has become a popular outdoor activity since 2000. The main purpose of this study is to identify the birdwatcher's motivation factors and personal value and to examine the relationship between these two factors through birdwatching tourists activities. The data for this study is collected from birdwatching tourists visiting Guemkang and Junam reservior which is one of the most attractive birdwatching destinations in Korea. The results show that the tourists motivation factors and personal value factors are closely related to each other. Especially, the factor which is related to the birdwatching knowledge-seeking was the most influencial one to every personal value factors. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066527 | oai_dc | 테마여행 참가동기. 사전기대. 사후만족. 재참가 의사간의 여향관계 -태백산 눈꽃기차여행을 중심으로- | The Influential Relationship among Expectation, Satisfaction, and Revisit for Participants of Theme Travel: focused on Taebaek Snow Festival Train Travel | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김창수(경기대학교); 이희성(경기대학교)"
] | The study aims to suggest a basic principle of participant-oriented tour policy based on an empirical of relationship among motive, expectation, satisfaction, and revisit for participants of Theme Travel. The variables of motive, expectation, satisfaction and revisit have statistically positive impacts with one another. The results of this empirical analysis are as another : First, tour motive has a positive impacts with one another. Second, expectation is also positive influence on the formation of expectation. Third, the degree of satisfaction after Theme Travel has a partially positive influence on the intention of revisit. The result indicated that tour motive is the most considerable factor for revisit in spite of the importance of expectation and satisfaction. This study suggests that developing strategy and planning program of Theme travel Producer should be separated based on the thorough analysis of market segmentation for participants' motive. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066526 | oai_dc | 호텔 e-CRM의 인터넷 서비스 요인이 고객만족 및 브랜드 충성도에 미치는 영향 연구 | A Study on the Effects of Customer Satisfaction and Brand Loyalty through the Hotel e-CRM Internet service | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"한진수(경희대학교); 서광민(경희대학교)"
] | From the research which it sees the hotel information provision of one e-CRM lead in base and what kind of effect go mad to a customer satisfaction with, with purchase conduct and the brand image there probably is what kind of structure relationship, against to sleep investigation it tries the Internet service VIP in the object and it does.There will be to e-CRM strategy propulsion of the hotel enterprises and the customer will want what kind of information and use, it grasps and it raises a customer satisfactory degree with purchase, recommendation, information by word of mouth and reuse intention of the customer the possibility of raising a same profit it is a thing. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066528 | oai_dc | 지역축제 방문객의 축제경험이 지출에 미치는 영향: 2006 효석문화제 방문객을 대상으로 | Relationship between Visitors' Experience and Their Personal Expenditures During Local Festivals: The Case of 2006 Hyosuk Cultural Festival. | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오지은(한세대학교); 한진영(관동대학교)"
] | 변 수 명변 수 정 의평균(표준편차)종속변수PEXPEND1인당 지출(원)108,117(155465.17)인구통계적특성AGE(나이)나이(세)41.55(12.02)SEX(성별)남자=1; 여자=00.48(0.50)EDU(교육수준)대학이상=1; 기타=00.59(0.49)EXPERT(직업)전문직/사무직 종사=1; 기타=00.50(0.50)INC(소득수준)가계소득430.59(223.00)ADD1(거주지)강원도=1; 기타=00.13(0.34)ADD2(거주지)서울/경기=1; 기타=00.68(0.47)방문행동WDAY(방문시점)주중=1; 주말=00.40(0.49)FIRST(첫방문)처음 방문=1; 2회 이상=00.69(0.46)PACK(패키지방문)패키지방문=1; 개별방문=00.39(0.49)STAY(체류일수)당일방문=1; 숙박=00.70(0.46)FWHOM(방문유형)가족방문=1; 기타=00.52(0.50)CHARGE(유료관람)유료관람=1; 기타=00.61(0.49)축제에 대한 지각REVISIT(재방문의사)재방문의사 있음=1; 없음/모름=00.40(0.49)AFTER(만족도)만족=1; 보통/불만족=00.54(0.50)FVALU1(축제지각1)행사내용 및 행사장 주변 요인에 대한 지각-0.005(0.99)FVALU2(축제지각2)주차교통휴식시설 요인에 대한 지각-0.013(1.01)FVALU3(축제지각3)기념품 및 입장료 요인에 대한 지각0.023(1.01)FVALU4(축제지각4)행사장 및 부대시설 요인에 대한 지각-0.010(1.00)FVALU5(축제지각5)운영요원 및 지역주민에 대한 지각-0.017(0.98)‘효석문화제’를 방문한 관광객의 축제경험이 지출에 미치는 영향을 알아보기 위하여 지출함수를 추정한 결과는 <표 5>에서 보는 것과 같다. 인구통계적 특성 중 성별과 소득수준이 각각 5% 수준에서 正의 영향을 미치는 것으로 추정되었다. 방문행동 특성 중에서는 방문시점이 주중일 때, 패키지방문일 때, 체류일수가 당일방문일 때 등이 각각 10% 수준, 5% 수준, 1% 수준에서 1인당 지출에 負의 영향을 미치는 것으로 추정되었다. 한편, 축제에 대한 지각과 관련된 특성인 재방문의사, 만족도, 축제지각 요인 등은 지출에 통계적으로 영향을 주지는 않는 것으로 파악되었다.선형회귀모형에 있어서 각 계수의 값은 통계적으로 의미 있는 요인에 대한 한계효과를 의미하는데, ‘효석문화제’에 참가한 방문객 중 응답자의 성별이 남자일 경우, 소득수준이 1만원 증가할 경우 다른 조건이 일정하다면 해당 축제경험에서의 1인당 지출액은 각각 106원 증가함을 뜻한다. 방문시점이 주중일 경우는 주말에 방문했을 때보다 1인당 약 86원이 감소하며, 패키지방문일 경우에도 개별방문일 때보다 1인당 약 117원 덜 지출하는 것으로 나타났다. 한편, 체류기간이 하루 증가함에 따라 응답자의 일인당 지출은 약 336원 감소한 것으로 추정되었다. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066300 | oai_dc | 테마 레스토랑의 물리적 환경과 인적 서비스가 고객이 느끼는 감정 및 행동의도에 미치는 영향 | The Influence of Physical Surroundings and Human Services on Emotional Responses and Behavioral Intentions of Theme Restaurant Customers | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김주연(경희대학교); 김태희(경희대학교); 이영남(경희대학교)"
] | The purpose of this study is to extend the theoretical and empirical evidence on the structural relationships among three aspects of post-consumption experiences: evaluations, emotions,. and behavioral intentions of theme restaurant customers. This study examined physical surroundings and human service as extraneous variables to extend Mehrabian-Russel model focusing on physical surroundings. The result shows that physical surroundings had more effect on various emotional reponses while human service didn't show impact on arousal but positive and negative emotion. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066524 | oai_dc | TV드라마 시청 횟수에 따른 드라마촬영지 이미지 분석 | The image analysis on the TV drama location depending on the number of watching TV drama | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오민재()"
] | In this study, tourism image for the tourists who visited JU-MONG drama location(SAMHANZI theme park) was analyzed. According to the IPA results; it was analyzed that such tourism image characteristics, as 'convenient facilities' in the overall groups, as 'various tourism information and guide' in the frequently-watching groups, as 'convenient facilities, the facility of approach, and convenient transportation' in the watching groups, as 'interest, uniqueness, and fun' in rarely-watching groups, should most priorly be considered. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066297 | oai_dc | 호텔 정보시스템 아웃소싱 성과에 영향을 미치는 요인 | The factors influencing outsourcing performance for hotel information systems (HIS) | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"서용건(제주대학교); 강재정(제주대학교)"
] | The main purpose of this study is to identify the factors influencing performance of outsourcing for Hotel Information Systems. Through the literature review, critical success factors in HIS outsourcing are summarized as the partnerships & clear contracts with suppliers, service capability of supplier, attitude on HIS, and CEO's supports, etc. The results of empirical survey showed that clear contracts and partnerships with suppliers, services capability of suppliers and CEO's supports are significant on the success of the HIS except for attitude on HIS. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066530 | oai_dc | 호텔 비즈니스센터 고객의 이용목적에 따른 호텔선택속성 비교분석 | A Comparative Analysis of Hotel Selection Attribute on Purpose of Use of Guests fot Hotel Business Center | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"공효순(남서울대학교)"
] | This article is purposed to investigate important service sectors hotel business center guests consider most important (rooms, front office, food & beverage, business center) in selecting attribute of hotels on their purposes of use. The results indicated that the degree of importance in room sector was shown greatly different in terms of 'differentiated room service' and 'work space in room'. The group of guests whose main purpose was to use computers considered 'differentiated room service' most important, while those whose main purpose was to use meeting rooms considered 'work space in room' most important. No remarkable difference in the degree of importance was found in the sector of front office and food & beverage. In the sector of business center, those whose main purpose was to use meeting rooms and computers considered 'facilities in meeting rooms', 'basic work service' and 'newest equipment' most important, while those whose main purpose was to use secretarial service considered 'quality of personal service' most important. Finally implications for executives and managers of hotels are discussed. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066743 | oai_dc | 지리산 : 성산으로서의 면모와 자산적 특징 | Jirisan : Sacred Aspects and Assets | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"David A. Mason(Kyunghee University)"
] | 지리산은 대한민국에서 가장 오래되고 넓은 국립공원이자 어떤 기준에 따르더라도, 가장 성스러운 소수의 산 중의 하나이다. 지리산은 굉장한 국가적 보물이며 막대한 문화적 자산을 가지고 있는 인바운드 관광지로서의 개발 이용가치가 높다. 중국과 일본 양국은 국제 관광을 촉진시킬 수 있는,국제적으로 잘 알려진 성산 (태산, 후지산 등)을 가지고 있다. 한국은 몇몇의 성산을 소유하고 있음에도 불구하고 그 명성을 관광목적에 부합하도록 이용하고 있지 못하고 있는 실정이다. 필자는 이 논문에서 이를 활발히 이용함으로써 한국의 국제적 명성과 관광산업에 광범위한 이익을 가져올 수 있다는 것을 주장하고 이를 사례연구로 제시하고자 한다. 따라서, 본 논문은 지리산이 한국에서 가장 성산이 될 수 있는 특징과 사실들을 논하고, 물리적 종교 자산들, 특히 지리산의 많은 불교 사원들과 독특한 다양성과 생생한 색감이 살아있는 산신 민속 사당들에 대한 상세한 정보들을 제시하고, 이를 이용해 인바운드 관광 촉진의 잠재적 가치로 활용하기 위한 방안을 제시한다. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066295 | oai_dc | 테마파크의 서비스스케이프가 이용자 만족에 미치는 영향 | The Effect of the Servicescape on Users' Satisfaction in Theme Park | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이혁진(을지대학교); 류재숙(경희대학교)"
] | Study for physical service environment is proceeded steadily in the tourism industry, but regarding theme park, contents so many that actuality be it. Therefore, in this study, I was gone through literature study and actual proof analysis to search that servicescape of theme park exerts effect that is some in user's savage tribe. Executed questionnaire to Bucheon AiinsWorld's users and satisfaction about servicescape that analysis result user feels appeared affect in revisit with satisfaction of theme park. Confirmed through these result that government official about servicescape of theme park can be coupled by place user's satisfaction and revisit, and estimates that servicescape's practical use can be utilized to useful data to Marketing strategy of theme park. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066299 | oai_dc | 서비스기업의 조직내 원인변수, 역할지각, 서비스 태도 및 성과와의 관계 | Inter-relationshp among intra-organizational antecedents, role perception, employee's service attitude, and service performance at the service firm. | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김판영(백석대학교); 송성인(청주대학교)"
] | In travel service, employee's performance and service process has received much attention in the literature. The importance of the people to organizational performance has long been studied, yet the study about relationship among role, service attitude, and personal service performance has not studied so much. So, we focuses on their relationship between antecedents and outcome of employee's service attitude. Data were gathered from 212 respondents to examine four aspects of research variables. The results show that intra-organizational factors were positively effect on employee's role perception and service attitude. And, employee's role perception and service attitude were positive influence on personnel service performance. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066522 | oai_dc | 포지셔닝 분석을 통한 리조트 브랜드 자산가치 경쟁력 비교 연구 | A Study on Brand Asset Competitiveness of Resorts Based on Positioning Analysis | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이태희(경희대학교); 이상전(강원도개발공사 알펜시아건설본부)"
] | Generally, there has been a lot of research done on the 'concept of brand' by the companies and management sector of the manufacturing industries but recently the tourism sector has also realized the importance of 'brand' and there is an increase in the recognition of brand in the tourism industry. This research is based on the resort branding, which can be said as a representative brand enterprise of the tourism industry. This research has practically analyzed the competitive relationship between the brands and how they actually differ from each other. The result of the analysis is represented through the visible 'positioning map'. As the resort's brand and the related affairs is provided clearly, it can help the marketing people to obtain the required information and can help reducing their time of decision. | 관광학 | null | kci_detailed_000139.xml | |||
ART001205347 | oai_dc | 내국인카지노 설립정책이 지역개발에 미친 성과 분석에 관한 연구 | A study of the Evaluation of Kangwon Land Establishment Policy on the Regional Development | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최성락(동양미래대학); 이홍규(제주관광대학교)"
] | Kangwon Land Casino, located in Jeongseon County, Gangwon Province, was established for the regional development of deteriorating areas where mines were abandoned to streamline the coal industry in the late 1980s. Yet whether the casino has positive impacts on local development is a controversial issue. Prior studies on the economic effects of Kangwon Land focus on indicators such as employment and sales increases in affiliated industries, which do not have much direct relevance with local development. Thus this study reexamined the very five criteria used to determine the districts as underdeveloped areas in the first place: population growth, financial independence rate, road rate, number of employees and land value and land value. The results show that even after the opening of the casino, population declined. Businesses were stagnant, but some improvement in the number of people engaged in business. The financial independence rate were becoming worse and land value of Jeongseon County were increasing. And the road rate was not increased. To conclude, the casino, built to boost the local economy of the closed mines, showed no positive results in Jeongseon County. Therefore remedial measures for spreading positive effects to abandoned mine regions are required. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066296 | oai_dc | 여행사 웹사이트 이용자의 조직-공중관계성이 고객 민족도와 충성도에 미치는 영향 | The Effects of the Travel Agent Website User's Organization-Public Relationship on the Customer Satisfaction and Loyalty. | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"변정우(경희대학교); 정삼권(유한대학교); 서현숙(한국서비스경영개발원)"
] | The objective of this study is to investigate the effects of a travel agent web-site user's organization-public relationship factors based on the conceptual and theoretical background on the customer satisfaction and Loyalty. First, when a travel agent constructs the organization-public relation in the direction of improving transaction relation, trust, and relation satisfaction centered around the community involvement, and lowering mutual feelings, relation commitment, the satisfaction of the web-site user has improved. At the present time, as the customer loyalty becomes weak, in order to meet the needs of customers, relation commitment and mutual feelings have to be excluded. Second, if the customer satisfaction of the travel agent web-site user is viewed as the first step towards building the customers' loyalty, the travel agent web-site user recognizes the effects of the travel agency (organization) on themselves and, when consider reasonable, then they continue to maintain loyalty. Third, travellers collect travel-related information from the web-site, and bring more profits to the travel agent through various information in the web-site. Furthermore, when customer information collected, as the travellers input personal data into the travel agent's web-site, is expected to be used as the opportunity for more effective relation marketing. The results of the study reveal that when the web-site users plan to travel and to choose on-line travel packages, the organization-public relationship factors become to play a key role. As a result, more systematic and scientific study is recommended for organization-public relationship between travel agent web-site users and travel agents. | 관광학 | null | kci_detailed_000139.xml | |||
ART001205349 | oai_dc | 비대칭다차원척도법과 순서분석을 이용한 호텔서비스 상품의 속성구조분석 | A Study on a Customer's Perception Structure in the Hotel Service Industry using Multidimensional and Order Analysis Methods | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양주환(경희사이버대학교); 이장우(트레블러스호텔 대표이사); 안성식(경희대학교)"
] | Like other product attributes, the hotel service ones are also hierarchically structured. The concrete ones are at the bottom, and the abstract ones at the top. Successful positioning of a hotel requires the knowledge about how the concrete attributes inherent in the hotel service associate with the abstract values that customers seek. To obtain such knowledge, we used the order analysis technique and the asymmetric multidimensional scaling method that can simultaneously identify the horizontal and vertical structures of attributes. We analyzed the underlying causal relationship and structures of hotel service attributes. We also systematically and objectively investigate the horizontal and vertical relationship among hotel service attributes. For this research, we conducted the survey both on business hotels and on tourist or resort hotels. The respondents are also classified into two groups of general guests and VIP guests. Thus four groups are made in terms of the type of hotel and the class of guests. We conducted the analysis on each of the four, and compared the results to find the vertical as well as the horizontal relationship among causal attributes, effect attributes and value attributes. We also applied asymmetric multidimensional scaling to examine the competitiveness and brand power of hotels. The main contribution of this study is to figure out the customer's perception structure on the hotel service attributes as well as the hotels themselves. It also contributes to help the hotel managers well understand how their hotels are positioned in the customers' mind and how customers evaluate their hotels. This will enable them to develop the more scientific and systematic marketing strategies in the future. | 관광학 | null | kci_detailed_000139.xml | |||
ART001205350 | oai_dc | 호텔종사원의 성격특성에 따른 리더쉽과 직무몰입과의 관계 | A study on the relationship between leadership and job involvement according to hotel employee's personal characteristics | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이광옥(광주대학교); 이윤호(충청대학); 여운승(경기대학교 외식조리학과 박사과정)"
] | The purpose of this study is to investigate relationship between leadership and job involvement according to hotel employee's personal charateristics. The results of the study were a follows : 1. Two groups derived from a factor analysis were divided into the seekers of transformational leadership and seekers of trnsactional leadership. 2. Leadership factors and job involvements were significantly different among the factors. 3. It has been found that hotel employee's personal characteristics are significantly between leadersip and job involvement. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066525 | oai_dc | 테마파크 이벤트 만족 집단별 테마파크 만족도 차이에 관한 연구 | A Study on Theme Park Event Satisfaction of Group Different Theme Park Satisfaction Difference | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"한지훈(경희대학교)"
] | In this study, about event acting importantly in competitive advantage strategy and revisit lacteal gland of themepark and satisfaction for themepark by event satisfaction group searched what difference is. Investigation subject person sets to be event holding to Everland that is biggest scale among our country themepark and executed actual proof test through questionnaire about user. Analysis enforced believability verification and main point feces inside that executed frequency test to general special quality of sample, and uses Cronbach's to verify authoritativeness and propriety of side main gate clause. After execute cluster analysis for division by group of event satisfaction, to verify themepark satisfaction difference analysis of variance. | 관광학 | null | kci_detailed_000139.xml | |||
ART001066529 | oai_dc | 해외골프관광객의 지각된 가치가 만족과 충성도에 미치는 영향 | A Study of Perceived Value's Effect on Satisfaction and Loyalty: An Application to Overseas Golf Travelers | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"주영환(강릉원주대학교)"
] | This study explored the extent to which loyalty of overseas golf travelers was affected by perceived value and satisfaction, as well as their satisfaction with oversea golf travels was affected by perceived value. These relationships were modeled and thereby examined with a sampling of oversea golf travelers. A total of 404 questionnaires were collected from users of 10 golf practice fields in Gangwon and Kyunggi Provinces. A principal component factor analysis and structural equation modeling (SEM) procedures were conducted by utilizing AMOS 4.0. The results of the SEM model indicated that, as expected, overseas golf travelers' perceived value had a significant positive effect on their satisfaction with overseas golf travels, and their satisfaction with overseas golf travel had a significant positive effect on their loyalty as well. However, on the contrary to expectation, their perceived value had no significant effect on their loyalty to overseas golf travels. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171633 | oai_dc | 소비자 행동변화가 외식 구매동기에 미치는 영향 | The Effect of Changes in Consumer Behavior on Purchase Motivation in the Food Service Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임경환(서라벌대학)"
] | The purpose of this study is to present the method of effective food service by studying the effect of consumer behavior in the food service industry. A total of 183 samples were collected through questionnaires from the variety types of restaurants. To verify hypotheses covariance structure analysis is used.The results can be summarized as follows: Consumer behavior significant positive effects on motivation of buy. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171632 | oai_dc | 회의 기획가의 직무만족 요인 | Job Satisfaction factor of Meeting Planner | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"조영아(나사렛대학교 국제학부)"
] | According to the growth of meeting industry and raising the interest of this field, efficient management of meeting planner became more important issue. The purpose of this study is to define job satisfaction factors and satisfaction level of meeting planner and to analysis the difference among demographic factors. As a result of survey study, it was examined that meeting planners were satisfied with work itself but salary and welfare. Overall degree of satisfaction wasn't good as well. Regarding to demographic factor, the satisfaction degree of new, young employees were relatively low, while older and experienced workers were highly satisfied with their own job. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171417 | oai_dc | 직무스트레스 요인이 상사-부하 교환관계와 직무만족, 조직몰입 및 이직의도에 미치는 영향에 관한 연구 | A Study about Influence on Job Stress Factors with Leader-Member Exchange, Job Satisfaction, Organizational Commitment and Intention of Turnover | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승곤(전남도립대학교); 이수범(경희대학교); 천순덕(강원관광대학); 이은용(경희사이버대학교)"
] | Hotel-related enterprise, naturally, depend on labor force more than any other industries. Despite the importance, the high turnover is still in existence. In this research, authors regard job stress factor as an cause of turnover, and try to verify the influence on job stress factors(role conflict, ambiguity, perceived dissimilarity) with leader-member exchange(LMX), job satisfaction, organizational commitment and intention of turnover.The finding of the research shows that LMX is influenced by ambiguity and perceived dissimlarity, in addition; role conflict which does not affect LMX, influence directly intention of turnover affected by organizational commitment. Job satisfaction, influenced by LMX, has an effect on organizational commitment. Authors infer that the result of this study help hotel management pay more attention to high turnover rate related to job stress factors. | 관광학 | null | kci_detailed_000139.xml | |||
ART001171474 | oai_dc | 골프코스의 서비스품질과 고객만족에 관한 영향력 연구 | A study on the effect between service quality and customer's satisfaction of golf course | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양승용(씨아이앤디㈜)"
] | As the result of identifying the effects of service quality items for golf course on customer satisfaction, it was found that independent variables as values yielded by subtracting satisfaction level from expectation level had lower explanatory power than explanation based only on satisfaction level. That is, the assessment of typical image satisfaction only based on satisfaction level was more excellent than that by subtracting satisfaction level from expectation one.The measuring tool for customer satisfaction at golf courses intends to identify & improve lacking factors on site by comparing top class golf courses with one another, simply beyond the estimation of ranking order among golf courses. In addition, in order to determine potential effects on general customer satisfaction at golf course, this study applied multiple regression analysis by setting quality items to yield a regression equation and also identify variables that may determine the weight of a measuring tool for golf course. Meanwhile, stepwise multiple regression was also employed to analyze major characteristic items that may have influence on general customer satisfaction. | 관광학 | null | kci_detailed_000139.xml | |||
ART001007028 | oai_dc | 축제방문자의 수요예측방법 비교 | A comparison using three different approachesto forecasting of festival visitor | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"진이환(동국대학교)"
] | This paper examined the best forecasting model that is the lower forecast error for visitors in festival. The forecasting model is tested the accuracy using smoothing method about time series with linear and nonlinear trend and MAPE and RMSE are used as the criteria of the accuracy of forecasting method. The simple moving average method is analyzed the best forecasting method among the six forecasting methods but is considered as comparatively accurate forecasting method. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171580 | oai_dc | 국내 항공사 객실승무원의 서비스 지향성이 신뢰와 서비스 제공 행동에 미치는 영향 | The Effect Of the Service Orientation, Truth and Prosocial Behavior Of the Airlines Flight Attendant | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"조주은(세종대학교 박사졸업)"
] | In this study, we researched the impact of the service orientation effort of airline companies, which incorporates the service leadership of staffs, service encounter, human resource management and service system, such as the staffs' recognition of Truth, Prosocial Behavior. To obtain the goal of this study, we set up a research model and assumptions based on the existing documentations, and conducted an empirical analysis of the impact via questionnaire survey targeting the samples selected from the airline staffs who were examined in advance | 관광학 | null | kci_detailed_000140.xml | |||
ART001171691 | oai_dc | 호텔 비정규직 관리에 대한 정규직 종사원의 인식 연구 | A study on the Permanent Worker's Perceptions of Contingent work Management in Hotel Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오미숙(순천향대학교)"
] | A recent discussion on contingent work focuses on the institutional protection of contingent workers, beyond the extension of contingent work. Furthermore, it accentuates the efforts of labor union or permanent worker as an actor for improving labor conditions of contingent work. In line with this perspective, the purpose of this study is to diagnose the possibility to improve labor conditions of contingent workers by examining the permanent workers' perceptions of contingent employment management. This study conducted a survey with permanent workers in hotel industry, and analyzed, using T-test, the difference in the perception of labor conditions according to sex, department, membership of labor union. The findings showed that workers who belonged to labor union and those who did not had respectively different perceptions in contingent employment management and especially, they had different attitudes towards the protection of contingent work and the effort to share the difficulties of contingent workers. This study gives some suggestions for the contingent employment management in hotel industry. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171526 | oai_dc | 지역축제의 사회적 수용력과 대응행동에 관한 연구 | A study on social carrying capacity and coping behavior in regional festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"홍경완(계명대학교); 한효민(한양대학교)"
] | This study proposed the revised Manning's an expanded crowding model to understand and explain (1)how the motivations influenced crowding perception and satisfaction, (2)how crowding perception did coping behavior and satisfaction, and (3)how coping behavior did satisfaction for festival visitors. The proposed model contained the causal relationships among visitors' motivations, crowding perception, coping behavior and satisfaction. To test the model, the paper employed the structural equation model(SEM). Data of 212 visitors were collected from the PISAF 2004. Research findings showed that the motivations would have an influence on crowding perception and satisfaction, but each relationships between the other variables were statistically insignificant. | 관광학 | null | kci_detailed_000140.xml | |||
ART001007137 | oai_dc | 호텔종사원의 영상표시단말기를 사용한 업무가 근골격계 장애에 미치는 영향 | The Effect of VDT Work on Work-related Musculoskeletal Disorders in the Deluxe Hotel | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박희석(남서울대학교)"
] | The purpose of this study is to present the method of effective VDT syndrome by studying the effect of VDT work on work-related musculosketal disorders in the deluxe hotel. A total of 113 samples were collected through questionnaires from the variety types of deluxe hotel. To verify hypotheses ANOVA and frequency analysis is used.The results can be summarized as follows: The result indicates that the symptom rates of upper extremity disability in VDT operators were higher than those of controls especially in neck and shoulder area. 44.5% of 113 VDT operators met our case definition of upper extremity disorder by subjective symptom. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171579 | oai_dc | 외식업의 임파워먼트가 직무만족, 직무몰입 및 성과에 미치는 영향 | The Effect of Empowerment on Job Satisfaction, Organizational Commitment and Performance in the Food Service Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유영진(대구가톨릭대학교); 김영화(경북과학대학)"
] | The purpose of this study is to present the method of effective personnel management and high performance by studying the effect of empowerment(meaning, competence, impact) on job satisfaction, organizational commitment and performance in the food service industry. A total of 324 samples were collected through questionnaires from the variety types of restaurants. To verify hypotheses covariance structure analysis is used.The results can be summarized as follows: First, the result indicates that competence and impact have positive effects on job satisfaction and performance. Second, meaning and impact have positive effects on organizational commitment. Third, job satisfaction has positive effect on organizational commitment and performance. But, organizational commitment hasn't significant effect on performance. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171362 | oai_dc | 문화유산에 대한 관광이미지가 만족에 미치는 영향 연구 | A Study on the Effect which the Tourist Image formed by the Cultural Heritage has on the Satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이후석(한세대학교); 오민재(경희대학교)"
] | The result of this study concluded that the tourist image had an significant effect on the satisfaction. Therefore, so that the tourists may form the good image not only before visiting but also for touring, service-strategy differentiate the segmented groups needs and this strategy will create tourist-demands. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171418 | oai_dc | 제주항공의 저가항공사 포지셔닝 전략에 관한 연구 | A Study on Positioning Strategy of Low-Cost Carrier, Jeju Air | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박시사(제주대학교); 이성은(제주대학교)"
] | As a new Low-Cost Carrier(LCC) entered the air transport market that remained oligopoly system by 2005, Korea's airline market will experience more tough competition. Also another LCC, Jeju Air headquartered in Jeju will launch in Jun. 2006. The positioning emerged one of the most important elements of marketing strategy. So, this study aims to analysis market position of Jeju Air and review its strategic points.And through literature reviews about positioning and LCC, 15 attributes about airline choice were extracted and verified the reliability and validity using Cronbach's alpha method and factor analysis. Then, four airlines that will compete this year were analyzed each relative position with multi-dimensional scaling. The analysis results revealed the relative position in reponse's perception of Jeju Air with other competing airlines including two major companies and one LCC. In conclusion, some implemental points for Jeju Air such as more diversified price strategy based relative positioning maps or security management and advertisement, were suggested. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171634 | oai_dc | 패밀리레스토랑 교육훈련 프로그램 구성요소와 교육전이에 대한 직원의 인식분석 | Analysis of Employees' Perceptions on the Factors of Training Programs and Training Transfer in the Family Restaurant | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤지환(경원대학교); 차석빈(순천향대학교); 허윤정(한국친절교육원)"
] | In order to gain superiority over other competitors in the competition, the restaurants must recognize the importance of raising and securing competent employees equipped with expert skills and knowledge and make unsparing invents in human resources. This study attempted to see any difference in employees' perceptions on the factors of training programs and the effects of training transfer. Research findings revealed that statistically significant differences among some demographic variables, factors of training programs, and effects of training transfer were appeared. The study includes discussions on managerial implications and suggests for future research | 관광학 | null | kci_detailed_000140.xml | |||
ART001007029 | oai_dc | CVM을 이용한 문화관광자원의 경제적 가치평가에 관한 연구 | Estimating the economic value of heritage tourism resources using a contingent valuatoin method | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김학용(혜천대학교); 박호표(청주대학교)"
] | The Purpose of this study is to estimate the total economic value of Hwaseong which is one of the World Heritages located in Suwon City, using a Contingent Valuation Method(CVM). A dichotomous choice and direct question form of a CVM was applied to estimating the use and non-use(preservation) values of Hwaseong. The data collecting from a dichotomous choice were constructed by the logit model and the data collecting from a direct question were constructed by the tobit and ordinary least squares(OLS). The willingness to pay(WTP) derived from each model were compared to those obtained by a nonparametric approach to decide which model is very suitable to estimate the use value and non-use value of Hwaseong. As a result of this progress, The WTP derived from log logit model was used to estimate the use value and linear logit model was used to estimate the non-use value. The use value of Hwaseong is an estimated 7.8 billion Won averaging about 4,260 won per visitor and the non-use value is 13.2 billion won averaging about 30,600 won per household. Therefore, total economic value of Hwaseong proved to be 21 billion won. On the basis of these results, two useful policies can be suggested. First, it is possible to employe differential admission fees according to the use value of heritage tourism attractions. Second, it is possible to provide guidance to policy makers at level of local or central government how to manage or distribute budget for the heritage tourism resources based on estimating the non-use value. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171525 | oai_dc | 환경운동 관여수준에 관한 관광개발 영향지각이 지역주민의 태도에 미치는 영향 | The Effect of the Perception on Tourism Development with regard to the Involvement level in Environment activity toward the Residents Attitude. | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"문상정(경운대학교); 전희원(경운대학교)"
] | The purpose of this study is to demonstrate the residents attitude toward effect of tourism development by adopting a hypothesis that there exists obvious difference among residents who are classified as high involvement group and low involvement group according to the degree of involvement level in environmental activity in tourism development area. The focus of this study is to verify the difference of residents attitude in tourism development area and the evaluation on merits and demerits of tourism development. The notable points resulted from this study are as below; First, it is found that the positive economic perception in tourism development of low involvement group in environmental activity has no positive effect on the attitude. However, it is different to anticipate the positive economic effect even though the negative effect is already expected in the previous study. Second, it is also found that the negative economic, social and cultural perception in tourism development of high involvement group in environmental activity has no negative effect on the attitude. Third, it is momentous that this study can be a starting point to research the tourism effect by grouping the residents involvement level in environmental activity. Besides, it will eventually expand the scope of conventional study in tourism effect. Four, it is essential for the main body of tourism development to endeavor to provide residents with right information and to publicize the positive effect of tourism development. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171473 | oai_dc | 조직의 환경특성과 교육훈련전이와의 관계에 관한연구- 국내 여행업체를 중심으로 - | A Study on Relationship between Organizational Climate and Transfer of Training - A Case of Travel Agencies in Korea - | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"곽대영(토파스 여행정보㈜)"
] | The objective of this study is to suggest useful directions for enhancing the effectiveness of the training for travel agencies' employees in Korea through the analysis of the organizational climate factors influencing transfer of training.To achieve the objective, the literature on organizational climate, the concept of training transfer, and the process of training transfer was reviewed, and an empirical study on the perception of travel agencies' employees regarding the relationship between organizational climate and transfer of training was conducted. Based on the findings of this study, the following suggestions to travel agencies were presented for enhancing the transfer of training. Travel agencies are needed to prepare a reward system in their companies for employee's accomplishment on the training, and to create an organizational climate that allows trainees to be able to transfer what they learned through training course to their job with the full support of their peers and supervisors. | 관광학 | null | kci_detailed_000140.xml |
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