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|---|---|---|---|---|---|---|---|---|---|---|---|---|
ART001171420 | oai_dc | 주5일 근무제 확대 시행에 따른 지역관광정책 대응방향 | Regional Tourism Policy Directions for the Five-day Workweek in Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"심진범(인천발전연구원 도시경영연구실)"
] | The purpose of this study is to analyze influence of the five-day workweek on regional tourism and suggest regional tourism policy directions for the five-day workweek. Regional tourism policy needs integrated approach to policy elements as follows: tourism development and management policy, tourism marketing policy, tourism transportation policy. And now regional governments need to care tourism and leisure activities of residents. So resident tourism policy is an important component of regional tourism policy. These components of regional tourism policy are influenced by quantitative and qualitative changes of tourism market which the five-day workweek brings on. Consequently regional governments need to analyze specific influence on each region and make systematic regional tourism policy for the five-day work week. | 관광학 | null | kci_detailed_000138.xml | |||
ART001034578 | oai_dc | 지역특급호텔 멤버십고객의 재가입 의도에 관한 연구 | A Study on the Re-purchase Intention of Local Luxury Hotel Membership | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"전영직(우송대학교 외식사업 팀장); 윤지환(경원대학교)"
] | This article examined the relationship of membership customer's behavior and re-purchase intention for the local luxury hotel membership. The results indicated that the important factors in attracting return patronage were the provision of special privileges, and the discounted benefits such as complimentary tickets and priority room reservation/ allocation services for the membership customers. And the significant factors to influence on re-purchase intention were the price, value of rooms, hotel food, and the overall convenience in using saunas/hot springs, cleanliness and hotel atmosphere. Implications for hotel managers were discussed. | 관광학 | null | kci_detailed_000138.xml | |||
ART001171364 | oai_dc | 지역특화발전특구 지정지역 관광객의 만족도 제고방안 | Tourist Satisfaction and Revisit Intention in the Special Zone for Regional Development | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김정훈(광주대학교)"
] | Tourism is regarded as one means of fostering regional economic development and ameliorating it's inequalities. Gok-Seong region possess natural advantages that could form the basis for regional competitive. The purpose of this study is to examine tourist satisfaction and revisit intention and inform the activation of the regional tourism in Gok-Seong. In this regard this study is to evaluate the satisfaction of the tourists toward tourism in Gok-Seong region and revisit intention. And the data derived from questionnaires were analyzed by using SPSS and reliability, validity, frequency, T-test, ANOVA, regression analysis were used. In conclusion, the special zone for regional development make and effort to improve the tourist satisfaction level, especially in the field of service encounter, tourism facilities and experience program. Creating re-visitors and providing more opportunity for residents should be a condition for sustainable tourism development in the special zone for regional development. | 관광학 | null | kci_detailed_000138.xml | |||
ART001034579 | oai_dc | 항공사 객실승무원의 공통역량에 관한 IPA 분석 | Importance Performance Analysis on the General Competencies of a Cabin Attendant | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이동희(호남대학교); 이홍규(제주관광대학교)"
] | The study is to analyze the General Competencies of a cabin attendant. The prior Delphi techniques were used to collect data through a series of surveys to obtain the consensus of a group of experts for cabin attendant's General Competencies. The results of the prior study were used to analyze the importance and performance of cabin attendant's General Competencies.The results of the study are summarized as follows: Some Competencies are difficult to develop. Examples of desirable Competencies that are difficult to develop include judgment, readiness, and self-control. As a result, the airline should prefer to select candidates who already possess these qualities.I suggest that a checklist is needed to ensure that applicants possess all desirable qualities and General Competencies of a Cabin Attendant. Presently, there is a lack of specific selection tools and devices for analysis (within Human Resources) to adequately assess and evaluate with emphasis the aforementioned qualities amongst applicants. | 관광학 | null | kci_detailed_000138.xml | |||
ART001171264 | oai_dc | 해안관광지역의 자연적 지속가능성에 관한 연구- 안면도 서쪽 해안 사빈, 사구를 중심으로 - | A study of Sustainability of Coastal Tourism Region- Focusing on Sand Beach and Dune of Anmyon-do in West Coastal - | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승곤(전남도립대학교); 윤병국(경희사이버대학교); 김진원(경희대학교)"
] | This study aims to survey both environmental and economical sustainability of the beach and dune and suggest Integrated Coastal Management(ICM) for the efficient management with using on Geographic Information System(GIS) and Remote Sensing(RS), focusing on the Anmyeon-do, Chungnam Province of west coast, central Korea. The Methodology for monitoring time-serial change includes interpreting the air photography, field checking and Interview. The result of the study shows that beach and dunes in Anmyeon-do are losing and these accidents make the economic sustainability in Anmyeon-do worse. One of big reasons for sand beach loss is the construction of retaining wall, which has resulted in forming reflected waves and increasing velocity of longshore currents to encroach the beach. And the other reason is destruction of dunes. A lot of tourism service facilities are located on the dunes, however, made quantities of sand more less than before. Nowadays, most of Coastal Tourism Region in Korea happens the same situation too. However, Such as USA, Canada, and the other countries are using the New-technologies for more scientific and efficient ICM. To keep the sustainability of coastal tourism region, we have to not only start the basic research of tourism region, but also calculate the real sustainability. In addition, we make the appropriate ICM systems with using GIS, RS for sustainable coastal tourism. | 관광학 | null | kci_detailed_000138.xml | |||
ART001171365 | oai_dc | 호텔 레스토랑 서비스품질이 재방문 의도에 미치는 영향 -서울지역 특 1급 호텔 레스토랑을 중심으로- | Study of the Effect of Service Quality of the Hotel Restaurant on Customer's of the Revisiting Intention. | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이수범(경희대학교); 최원식(경희대학교); 이행순(경희대학교)"
] | The study tries to draw the factors which can satisfy customers through the analysis of the service quality of the hotel restaurant based on actual facts including the present service status. The purpose of the study is to verify how the factors of customers' satisfaction with the service quality of the hotel restaurant and brand loyalty could influence customers' intention of the revisiting intention and the intention of word-of mouth.As a result when the service products of the hotel restaurant were great and customers' complaints were dealt with immediately, the right choice of the restaurant by customers influenced customers' satisfaction. Brand loyalty could exist in customers' recognition. This result can be felt and experienced by customers through a lot of promotions and the quality services of the existing hotels. the intention of informing others of the hotel influenced of the revisiting intention. The intention of word-of-mouth influenced the revisitng intention. | 관광학 | null | kci_detailed_000138.xml | |||
ART001034580 | oai_dc | 우리나라의 지역별 관광기후 적합시기 분석 | The Analysis for the suitable period of regional tourism climate in Korean | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임근욱(경희사이버대학교)"
] | To analyze the spatial pattern of the tourism climate suited to the tourism and recreational activities in Korea, TCI(Tourism Climate Index) originated by Z. Mieczkowski(1985) was used. The daily average climate data between 1973 and 2002 from 61 observatories were included in the calculation, and the data was obtained from the Korea Meteorological Administration.The temporal regional pattern suited to a outdoor tourism and recreational activities, used to upto 70 of TCI(Tourism Climate Index) analysed to start from the southern continetal region, expend to the central region and coastal region in spring. In autumn, the spacial pattern of a start day trended to extend from Youngdong region to South region. And the pattern of an end day analysed to be late from North to South. | 관광학 | null | kci_detailed_000138.xml | |||
ART001285035 | oai_dc | 호텔 기업에서의 대고객 관계마케팅 연구 -KMV모형을 이용한 특1급 호텔의 고객관계유지성향을 중심으로- | A Study on Customer Relationship Marketing in Hotel Industry: Focusing on Customer Relationship Propensity of Hotels with First Top's Notch Qualities to maintain through KMV | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김인수(경기대학교)"
] | This research is related to the introduction of the hotel company's existing relationship marketing research theory and raised in relation to the relevant variables structure and a comprehensive approaches of relationship marketing to integrate customer relationship marketing on hotel business model. Key variables and mediations, relationship marketing research models built according to the analysis based on the assumption that practical analysis sets up after the hotel's strategic marketing plans measured. The empirical findings of this study are: First, relationship-oriented factors affect key relationship mediations such as trust & relationship volition. Second, Key relationship mediations affect relationship interruption propensity & customer commitment. To secure long-term relationships with customers maintains customer relationship marketing strategies is to be applied in implications. | 관광학 | null | kci_detailed_000138.xml | |||
ART001285021 | oai_dc | 조주기능사 자격제도 실기시험 변경에 관한 연구 | A Study of Alteration of Bartender Certification Examination | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이재철(혜전대학); 박계영(남부대학교)"
] | This study is to prevent the applicants who apply for the test from being confused by finding problems in the practical test of the bartender certificate and to detect the best way to find out. The goal of this study is to give the direction of proposing the altemative plans of the qualification test for the bartender by the expert group. The questionaries of the survey were sent and collected from June 20 though 30, 2005.After removing some questionaries that have a problem, the survey was conducted for 20 days from august 5, 2005. The samples of the expert group was set up as 50 persons, but 43 samples were available for the final analysis. Also, 7 selected experts proposed the improvements of the marking lists in the practical test for the bartender certificate throughout 2 in-depth studies from Septmber 15 through 25, 2005.According to the analysis of the practical test need to be improved. Applicants responded the practical test for cocktail-maker certification must be inproved. Applicants said a time limit of six minutes is proper for the test. Applicants answered that it needs to complete a course which is related to comktail-making. Applicants recognized that it is better to lessen the number of guestions from fifty to thirty. All respondents said standardization of recipes is necessary, and 98% of them answered those 50 recipes should be disclosed. so, It is advisable for the Human Resources Development Service of Korea to open those recipes for fair examination. | 관광학 | null | kci_detailed_000138.xml | |||
ART001284944 | oai_dc | 소비자 가치가 LOHAS 지향행동에 미치는 영향요인에 관한 연구 -호텔레스토랑을 이용하는 고객을 대상으로- | Research on the Influencing Factor, Custom Value, that affects LOHAS oriented Behaviors in Hotel Restaurant Field | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"주현식(경주대학교); 황순애(경희대학교); 정삼권(유한대학교)"
] | This research is to design the relation model among the personal value, consumer trends value, hedonic value, and LOHAS value, attitude toward LOHAS and LOHAS-oriented behaviors, and analyze the effect relation in variant factors on the basis of main variances that differentiate LOHAS consumers presented in the LOHAS journal that American Natural Marketing Research Institute publishes. The subjects are the guests who accommodate the top-class hotels and restaurants in Seoul, Busan, Daegu, Gyeongju, Kangwon area. The hypothesis testing and model application on the effect relation among these variances were analyzed appropriate. The results can be summarized as follows through careful discussions. First, after testing the hypothesis that personal value, hedonic value, and LOHAS value has an effect on LOHAS attitude, we found it wrong. Second, after testing the hypothesis that personal value, consumer trends value, hedonic value, and LOHAS value affects LOHAS behavior, we found that LOHAS value and hedonic value has an effect on LOHAS behavior positively in a meaningful level. Third, after testing the hypothesis that personal value, consumer trends value, hedonic value, and LOHAS value affects LOHAS-oriented behavior, we found that LOHAS value and hedonic value has an effect on LOHAS-oriented behavior positively in a meaningful level. Fourth, after testing the hypothesis that LOHAS attitude affects LOHAS-oriented behavior, we found that LOHAS attitude has an effect on LOHAS-oriented behavior positively in a meaningful level. | 관광학 | null | kci_detailed_000138.xml | |||
ART001285033 | oai_dc | 수도권내 외국인 전용 카지노 종사원의 인터널마케팅과 직무성과간의 관계 - 정규직과 비정규직 종사원간의 비교 - | A Study on the Employee's Internal Marketing and Job Satisfaction by The Foreigner Casinos Located in Metropolitan Areas : focused on the Comparison of Regular Employees with Non-regular ones | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김성혁(세종대학교); 전정아(백석예술대학)"
] | This study was intended to examine an inter-relationship between a casino employee's internal marketing and job performance and to investigate how the employment status(regular and non-regular employee) role in the inter-relationship between the internal marketing and job performance. In executing this study, employees who worked in 4 foreigner casinos located in metropolitan areas were selected as a mother population. Then, a questionnaire survey was conducted for above employees for one month in June 2007. effective 388 copies of questionnaires were used for an analysis. Collected data for this study were analyzed using SPSS/PC+ WIN 12.0. The results of analyses were as follows: ⑴ Two internal marketing factors(clear role, management policy support) have a significant relationship with job performance's job achievement. ⑵ In case of non-regular employees, two internal marketing factors(clear role, management policy support) have a significant relationship with job performance's contribution or achievement. ⑶ In case of the regular employees, four internal marketing factors(clear role, welfare support, communication and the management policy support) have a significant relationship with the contribution or achievement and the self-efficacy of job performance factors. | 관광학 | null | kci_detailed_000138.xml | |||
ART001285015 | oai_dc | 외식업 종사원의 정서적 고갈, 비인격화가 직무태도에 미치는 영향 | Effect of emotional exhaustion and depersonalization on job attitudes of employee in the family restaurant. | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"채수경(한성디지털대학교)"
] | This study examined the relationships of emotional exhaustion, depersonalization, and job attitude as like job satisfaction, organizational commitment, and intention to quit of family restaurant employee. Data obtained from survey, an self administered questionnaire, of frontline employees working in the several family restaurant in Seoul, Korea. The hypothesis addressed the following question: What are the causal relationships between burnout, job satisfaction, organizational commitment, and turnover inclinations? The results show like below, it has strong relationships between burnout components and job attitude. Although most of the hypothesized effects on job satisfaction, organizational commitment, and intend to leave were significant, depersonalization was more weakly linked to commitment. Perceived burnout phenomenon has negatively effect on job satisfaction and positively effect on resign intention of employee. All variables of job attitude are significantly affected by emotional exhaustion and depersonalization. The implications for developing and implementing stress management programs for employee and manager are discussed. In the practical implications, restaurant managers can take an action as like a social support to reduce burnout of employee. Suggestions for the future search include other variables in coping and expanding the sampling. | 관광학 | null | kci_detailed_000138.xml | |||
ART001284998 | oai_dc | 전쟁기념공원의 조성가치 평가 연구 - 낙동강호국평화공원 조성사업을 대상으로- | Economic Valuation for the War Memorial Park Using Contingent Valuation Method: A Case Study of Nakdong River War Memorial Park | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승훈(경희대학교); 이강욱(한국문화관광연구원)"
] | The purpose of this paper is to estimate the economic value (especially non-use values) of Nakdong River War Memorial Park in Chilgok, Korea which is likely to be developed and established, using a Contingent Valuation Method(CVM). For this purpose, this study evaluates citizen's and tourist's willingness-to-pay(WTP) for the benefits from the Nakdong River War Memorial Park, using a CVM with single -bounded dichotomous choice(SBDC). The estimation results of the logit model shows the amounts of willingness-to-pay are 11,839 Korean Won per person who are over than 18 year old for the Nakdong River War Memorial Park and these estimates are equivalent to the social and cultural values of the parks. This paper provides to policy-makers with useful methodological framework and quantitative information in the decision-making process related to determine the optimum level of investment and to reinforce the necessity and the justification for development of the war memorial park. | 관광학 | null | kci_detailed_000138.xml | |||
ART001285029 | oai_dc | A Study on Reasonable Valuation of the Beverage Companies by using ROV and DCF Model | A Study on Reasonable Valuation of the Beverage Companies by using ROV and DCF Model | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이윤호(충청대학); 정성훈(대구가톨릭대학교)"
] | 본 연구의 목적은 식음료회사의 진정한 적정기업 가치를 분석하고자 하는 것이다. 연구방법론으로는 현금흐름할인모형과 리얼옵션모형의 방법론을 이용하여 비교분석 하였고, 금감원에서 얻은 재무제표자료를 이용하여 미래가치를 추정하여 현가화해서 분석하였다. 연구 결과, 모든 기업의 가치평가에서 리얼옵션의 가치평가가 전통적인 가치평가모형인 현금흐름할인모형보다 높게 나타났다. 이러한 연구 결과는 과거 이익의 성과를 기준으로 미래가치를 추정하는 현금흐름방법보다 변수의 변동성을 반영하여 추정하는 리얼옵션 방법이 식음료기업의 실질적 적용이 더 적합하기 때문인 것으로 보인다. 이러한 결과가 도출된 원인은 리얼옵션 모형 중에서 식음료 기업의 옵션 프리미엄이 높게 평가된 것이 원인으로 파악되었다. | 관광학 | null | kci_detailed_000138.xml | |||
ART001285023 | oai_dc | 골프인구에 대한 인식과 내장객 데이터를 이용한 골프인구 추정 | The estimation of golf population using recognition and data of golf population | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양승용(); 오민재()"
] | The domestic running-golf club reaches at 277 clubs, 5,298 holes at the present time(2007.12) and an overall golf population who has visited the clubs is approximately 22,000,000. In reality, it is shown that none can't present the basic reference data about golf population related to the domestic golf industry. Therefore, in this study, we'd like to inquire, estimate and analyze the recognition of golf population which can provide high added value in the market of leisure and is rapidly being popularized. The result is the following stats. An average number of rounding is 10.1. 45.6% out of all recognized that people who are rounding on the field are genuine golf population. 28.8% thought people not only rounding on the field but in the golf training center can be the golf population. For the recognition of golf population by sex and age, it was analyzed real rounding and golf training center that real action of golf is the most important element that we can decide golf population. As for the recognition of golf population by age, the number of rounding per year, and how long they have played, we tried to know the relationship of recognition of the golf population through ANACOR. Every group analyzed by age, how long they have played, the number of rounding per year picked that real rounding population is the golf population. As a result, we could know the most important fact is real rounding for the recognition of golf population. With this result, we could estimate the domestic golf population who have played in the domestic clubs is 2,212,186 per year. | 관광학 | null | kci_detailed_000138.xml | |||
ART001284929 | oai_dc | 농촌관광객의 재방문 의도에 관한 연구 -Herzberg의 동기-위생이론을 적용하여- | Researching Rural Tourists’ Revisit Intention : An Extension of Herzberg’s motivation-hygiene theory | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"류시영(경기대학교); 김혜영(동신대학교)"
] | Destination revisit intention has been viewed as an important research topic both in academia and the tourism industry. The paper reports the empirical findings of rural tourist satisfaction by extending Herzberg’s motivation-hygiene theory. This study explores antecedents of revisit intention base on literature reviews and examines their significance based on the result of 121 participants survey. A conceptual model and corresponding hypotheses are proposed. The findings show that negative experience with hygiene factors has a strong relation to overall satisfaction, while positive experience with motivator has a relation to revisit intention. Theoretical and managerial implications are discussed at the end of the article. | 관광학 | null | kci_detailed_000138.xml | |||
ART001284927 | oai_dc | 20-30대 관광객의 성격유형과 관광활동에 관한 탐색적 연구 : HEXACO를 적용하여 | A Exploratory Study for Personality Type of Tourists in 20s-30s and Tourism Activities : Applying for the HEXACO | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤설민(경희대학교); 김흥렬(목원대학교)"
] | The purposes of this study were to verify differences in tourism activities, based on personality type of young adults, and then to examine factor of tourism activities, which seemed to have effects on personality group. The main results were as follows. First, The variables related to 'field sports activities', 'water sports activities', 'appreciation of scenic beauty', 'coast/lake/valley tourism', 'religious tourism' were distributed differently to each personality group, based on the HEXACO. 'Coast/lake/valley tourism' was seemed to be the most preferred one, while 'religious tourism' was the worst one. Second, result of independent t-test indicated that cluster Ⅰ(more social group) had higher preference in tourism activities than cluster Ⅱ(more individualistic group). That meant tourists of cluster Ⅰ would enjoy tourism activities more actively. Also, it was 'sports tourism' and 'nature tourism' factors among tourism activities to have positive effects on personality group(1=more social group, 0=more individualistic group). | 관광학 | null | kci_detailed_000138.xml | |||
ART001285017 | oai_dc | 카지노딜러의 교육훈련이 직무성과에 미치는 영향 연구 | A Study on Influence Factors of Casino Dealer's Education Training Conducted by Casino | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"채예병(동서대학교)"
] | The purpose of this study is the relationship of work accomplishment and dealer`s training. the purpose of this study, related theories are researched and analyzed through theoretical consideration. It comes to the summary of the results through the practical analysis of this study. It is as following.1.It makes provision different education training for dealers in casino.2. It needs division of education of period and training subject.3. It has to bring in the extended education program for dealers. 4.It needs to select and train the trainer of dealers in charge.It needs to select trainers who work in casino currently because they grasp service problem and necessary service in work place. Most of dealers who works are not satisfied with service training which is training now. Therefore it needs to select some dealers who are working currently and plan a training program for dealers. | 관광학 | null | kci_detailed_000138.xml | |||
ART001284931 | oai_dc | The Effect of Conference Program on Attendees' Satisfaction and Recommendation -The Case of the PATA Korea Chapter Conference Program- | The Effect of Conference Program on Attendees' Satisfaction and Recommendation -The Case of the PATA Korea Chapter Conference Program- | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송영민(안양대학교); 이훈(한양대학교)"
] | 본 연구의 목적은 회의 프로그램이 참가자의 만족과 추천의도에 어떤 영향을 주는가를 실증적으로 규명함으로써, 회의 프로그램 운영에 의미 있는 시사점을 제시하는 것이다. 연구결과, 프로그램을 구성하는 세 가지 요인 즉, 프로그램의 흥미, 네트워크 기회, 지식과 정보 습득이 참가자의 만족과 추천의도에 강한 영향을 주는 것으로 조사되었다. 따라서 회의 프로그램에 대한 참가자의 흥미가 높고, 네트워크 기회가 활발하게 주어지며 또한 지식과 정보습득의 기회가 많을수록 회의 참가자의 만족과 추천 의도는 높아진다고 할 수 있다. 성공적인 회의 프로그램이 되기 위해서는 참가자들의 프로그램에 대한 흥미를 높일 수 있는 주제 선택, 사교 행사를 통한 상호 네트워크 기회의 확대, 그리고 세미나와 Travel Mart와 같은 행사를 통한 지식과 정보습득을 높일 수 있는 노력들이 필요하다는 시사점을 보여주고 있다. | 관광학 | null | kci_detailed_000138.xml | |||
ART001284988 | oai_dc | 미국 중부 지역 주민의 한국 관광 동기에 따른 시장 세분화 | Market Segmentation by American’s Motivations to Travel | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"노정희(대구대학교)"
] | Given the increasing American tourist rates of international tourism, information on American tourists' motivations and preferences is needed to better manage the Korean international tourism market. However, there has been little empirical research effort to understand the travel motivation of American tourists to Korea. The purpose of this exploratory study was to segment American travelers to Korea using travel motivations and to determine whether there is a significant difference in travel motivation between different segment groups and among groups with different profiles. On the basis of multi-step cluster analysis, four segments were found: family togetherness seekers, active seekers, escape seekers, and passive seekers. It is revealed that there are significant differences in travel motivations between the four segment groups and among segment groups with different socio-demographic and trip characteristics. The article concludes with marketing and management implications as a suggestion by the study findings. | 관광학 | null | kci_detailed_000138.xml | |||
ART001285011 | oai_dc | 지역 축제 자원봉사자의 참여동기와 만족에 관한 연구 -제11회 부산국제영화제(PIFF)를 중심으로- | Motivation and Satisfaction of Volunteers at Local Festival : focused on the 11th PIFF(Pusan International Film Festival) | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"서정태(동원대학교); 신명석(국제관광개발연구원)"
] | Positive involvement and satisfactions of volunteers are essential in order to lead successful host in local festival. The findings of this research provide information for the gathering and continuous participation of volunteers. The questionnaire carried out allotment sample extractions in favor of volunteers that have participated in the Pusan's International Film Festival, and a total of 134 questionnaire papers have been gathered. According to the results, motivation factor in factor analysis showed the highest average in social relation improvement factor. The relationship between each solidary factor and regular satisfaction factors puts its core in the social relation improvement factor and solidary factor, which showed satisfaction choice direction of affirmative. Next, it could be verified that solidary factors and altruistic factors each affected the reparticipation factors and recommendation of other people's participation towards the direction of affirmative. | 관광학 | null | kci_detailed_000138.xml | |||
ART001284977 | oai_dc | 원주시 숯가마 체험 관광상품 속성 평가 | A Evaluation of Experiential Tourism Attribution in Wonju City | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김인호(상지대학교)"
] | The purpose of this paper is to investigate tourist satisfaction and ex post action(repurchase and recommendation). A result of this paper is aimed to develop special tourism product(experiential tourism product) for Wonju city. The questionnaire was conducted among 309 customers who had been enjoyed a charcoal kiln. A good samples were 225. The main results of this study were as follow;1) Three groups derived from a factor analysis were divided into originality factor, human-ware factor, and system-ware factor. 2) Experiential tourism's attribution of charcoal kiln and satisfaction were significant. Especially, among the attribution of charcoal kiln, originality was more significant. 3) Tourist satisfaction and ex post action ( repurchase and recommendation ) were significant. 4) In spite of dissatisfaction of attribution's evaluation, originality and ex post action were significant | 관광학 | null | kci_detailed_000138.xml | |||
ART001285004 | oai_dc | 지역주민 관광영향 인식이 관광개발에 대한 태도 및 농촌관광 체험마을 개발의사에 미치는 영향 | Understanding of Tourism by Local Community and Its Cffect on Attitude toward Tourism Site Development and Agricultural District Village | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김병원(목포대학교)"
] | This paper studies the positive and negative factors created from different understandings of tourism by local community, and their effects on community’s attitude toward local tourism site and agriculture district village development. For representative analysis, a survey was conducted with residents of Gang-Jin agricultural district village. A total of 250 surveys were distributed and 243 valid samples obtained. The sample generally divided the influence of local tourism development as positive and negative assessments. These two factors were determined to be the sole factor for the community’s attitude toward their acceptance of tourism development and its necessity. In order to break down their influence more effectively, multi-regression was performed and its results are as follow: 1. Both evaluations of tourism as positive and negative assessment were determined to be significant variables for community’s acceptance toward new local tour development. 2. Both evaluations of tourism as positive and negative assessment were determined to be significant variables for community opinion on the necessity of new tour development. 3. Both evaluations of tourism as positive and negative assessment were determined to be significant variables for community’s decision on allowing new tour development. 4. The supporting tour development criterion of the survey was determined to be the only positive variable toward the new development of the agricultural district village. | 관광학 | null | kci_detailed_000138.xml | |||
ART001284950 | oai_dc | 전시공간의 서비스환경이 방문객 만족과 행동의도에 미치는 영향 -2006 광주비엔날레 방문객을 중심으로- | The Effect of Exhibition Venue's Service Environment on Visitors' Satisfaction and Behavioral Intention: The 2006 Gwangju Biennale | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이은수(광주대학교)"
] | This paper identified the dimensions of Biennale visitors' service environment, investigated the difference in service environment by the characteristics of their visit, and examined the impact of service environment on their satisfaction and behavioral intention. Data were collected from 2006 Gwangju Biennale visitors from October 10 to November 20, 2006, and finally 280 questionnaires were analyzed. The seven dimensions of service environment were identified as follows; assessment of artwork, spatial layout, convenience facility, accessibility, exhibition service, infrastructure, and ambient conditions. The significant differences were found in infrastructure and exhibition service between exhibition visitors and other event participants, in exhibition service, assessment of artwork, and ambient conditions between web site user and non-user. The result revealed that assessment of artwork, exhibition service and infrastructure affected on visitors' satisfaction. It also showed that assessment of artwork, exhibition service, spatial layout, and ambient conditions affected on the intention to revisit, and assessment of artwork, exhibition service and convenience facility affected on the recommendation intention to others. | 관광학 | null | kci_detailed_000138.xml | |||
ART001285026 | oai_dc | 패밀리 레스토랑의 여성인력 고용 저해요인에 관한연구 | Women Work Force Management in the Family Restaurant Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김기영(경기대학교); 강재희((사)한국전통음식연구소); 김지응(신성대학교)"
] | The purpose of this study was to analyzes the difference in factors related to the current employment situation of the women work force in the family restaurant industry and summarizes the analyzed results. Also, the chapter suggests the problems that obstruct utilization of the women work force in the family restaurant industry and the efficient utilization methods. According to the result of this study, the followings appear to be the factors that obstruct the efficient utilization of the women work force in the family restaurant industry; lack in maternity protection policies and childcare supports, gender discriminative promotion and habitual practices in the workplace, insufficient physical ability of women, low salary, irregular working hours, and contractual employment system. | 관광학 | null | kci_detailed_000138.xml | |||
ART001284984 | oai_dc | 여가공간으로서의 청계천 수변공간이 서울시티투어 만족도에 미치는 영향 | The Effects of Cheonggyecheon Waterfront Space as a Leisure Space Has on Seoul City-Tour Satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"손수진(한양여자대학교); 이혁진(을지대학교)"
] | The the economic burden and traffic congestion and so on owing to frequent leisure activities are standing out in bold relief as new social problems though citizens' demand which visits a leisure space is increasing gradually, and leisure satisfaction continues to get lower according as the static and passive form of activities like watching TV or rest rather than active activities because of that are continued. In relation to this, though Cheonggyecheon waterfront space situated in Seoul, our country's capital, is standing out in bold relief as a citizens' leisure space with a lot of potential along with the restoration, it is regarded as a very important task to check whether it plays the role well as a part of City-Tour along with whether this waterfront space plays multipurpose application roles well as a leisure space, also whether it has a proper environment where can enjoy leisure in various facilities. So, the purposes of this research are as follows. First, the improvement direction groping through the fit survey as a leisure space. Second, the improvement direction groping through the differences between the expectation before experiencing Cheonggyecheon and the satisfaction after experiencing. Third, the influence and correlation between Cheonggyecheon leisure space and City-Tour satisfaction. As the result of that, there were more or less partial differences in the expectation before experiencing Cheonggyecheon and the satisfaction after experiencing, and there were the positive correlation and influence in both various factors forming a leisure space and the satisfaction factors of City-Tour. It is thought that this can play a role of a guidepost in groping the development direction which Cheonggyecheon region can be a more citizen-friendly leisure space and a place of City-Tour through continuous and systematic researches. | 관광학 | null | kci_detailed_000138.xml | |||
ART001284959 | oai_dc | 문화관광개발에 대한 지역주민의 인식 | Residents' Perceptions toward Culture Tourism Development | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"함석종(); 박선희(강릉원주대학교)"
] | This study discusses how the residents of Mangsang dong 'Yakcheon culture village' in Donghae city have perceived the culture tourism impact since the developed cultural village. The data for the study came from a self-administered questionnaire survey of resident of Mangsang dong where cultural tourism development was launched around the Yak cheon Nam Gu Man and his <Sijo>. Variable of this study is resident union is based on culture tourism destination development, preference about development for culture tourism destination, change is based on culture tourism destination development. It was measured that this variables have an effect on community attachment, and community attachment has an effect on community recommendation to visitor. The result of measuring was that resident perceived of positive to culture tourism development. And it was positive toward community attachment. Community attachment was positive toward community recommendation to visitor. | 관광학 | null | kci_detailed_000138.xml | |||
ART001285031 | oai_dc | 신문 사설과 칼럼에 표상된 이벤트 분석 | Analysis on the Event Represented in the Editorials and Columns of Newspaper | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김창수(경기대학교); 전대희(경기대 이벤트국제회의학과 연구장학생)"
] | Through the features of event represented in the editorials and columns of newspaper, results that analyzed social viewpoint to event at which society has stared are as follows. As the contents of news about event in the editorials and columns of newspaper has reflected social and political feature of those periods, there were many articles on sports event due to 2002 Worldcup Soccer Game in 2002, also the focus was on the political event because of 17th General Election and Presidential Election in 2004 and 2007. The results showed that Chosun Ilbo and Joongang Ilbo were concentrated on political issues, while Donga Ilbo's focus was on the sports and cultural events. In the context of the tone of the press in accordance with the event theme, they've showed negative or neutral attitude to the political events, positive or neutral attitude to the sports events, and positive or negative attitude to the cultural events. This means that they reflect the feature of event by its theme and social view point. It was acknowledged that the person who wrote the editorials and columns didn't fully understand event, so it would be difficult to analyze event by keyword. Also the press and social recognition were not fully mature to the event, there would be limitation to evaluate the social viewpoint comprehensively. | 관광학 | null | kci_detailed_000138.xml | |||
ART001284955 | oai_dc | 특급호텔직원의 감정노동과 직무스트레스가 소진에 미치는 영향 | The Effects of Emotional Labor and Job Stress on Burnout in Hotels | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"황수영(안양대학교); 권태일(한국문화관광연구원)"
] | The purpose of this study was to investigate the influence of the employees perception of emotional labor and job stress on burnout in hotels. The questionnaire was distributed over a three weeks period from April 1st 2007 to April 20th 2007. Of the 300 distributed questionnaires 261 copies were used in the analysis to give a response rate of 87.0 percent. The results of the study were as follows. Firstly, Emotional dissonance exerted a significant positive influence on a well-integrated relationship while, emotional effort did not have an statistic impact on a well-integrated relationship. Secondly, Emotional effort positively affected an illogical orders of a senior official however Emotional dissonance did not affect an illogical orders of senior official. Thirdly, Emotional dissonance had an negative impact on process justices of a firm while, emotional effort did not statistically affect the process justices of a firm. Fourthly, The expected relation between emotional dissonance and excess of work load was supported by the positive path coefficient. However, emotional effort did not exert a statistically significant influence on excess of work load. Finally, process justices of firms had an negative impact on burnout. | 관광학 | null | kci_detailed_000138.xml | |||
ART001284967 | oai_dc | AHP를 이용한 주최자의 컨벤션개최지 선택요인에 관한 연구 -국제회의도시를 중심으로- | Exploring Organizers' Attributes Selecting Convention Destination, using AHP(Analytical Hierarchy Process) | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김철원(경희대학교); 김유현(경희대학교); 이태숙(순천제일대학)"
] | The purpose of this study is to explore organizers' attributes in selecting convention destination by means of AHP(Analytical Hierarchy Process), which is a method to derive relative weight. In order to achieve the purpose, the study conducted literature reviews and questionnaire surveys in convention organizers and explored 9 attributes selecting convention destination. These are Food/Beverage and Environment, Amenity, Meeting Facility, Leisure Activity, Accommodation, Governmental Support, Destination Attraction, Experience & Creativity and Accessibility. And then, the study derived relative weight of each attributes in selecting convention destination using AHP. First, Accessibility was evaluated as the most important, followed by Destination Attraction, Experience & Creativity, Amenity, Governmental Support, Accommodation, Meeting Facility, Food/Beverage & Environment and Leisure Activity. This study will contribute as an effective marketing strategy to attract conventions and provide a guide for the competitive advantage in convention destination. | 관광학 | null | kci_detailed_000138.xml | |||
ART001284971 | oai_dc | 호텔 조직의 리더십이 리더십 유효성과 조직시민행동에 미치는 영향 | Influence of Leadership of Hotel Organization on Leadership effectiveness and Organizational Citizenship Behaviors | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이순구(한양여자대학)"
] | This study intended to seek for the strategic implications on the Korean hotel organizations so that the organization may secure competitive advantages. By identifying the relationship of leadership, which is suitable for hotel organizations whose goals are the best leadership and particularly for employees who realize the services at the contacts with the customers. To get the objective of study, this study confirmed the validity of measuring parameters of leadership, leadership effectiveness and organizational citizenship behavior through preceding research and confirmatory factor analysis, and examined the measurement of structural equation model and the hypothesis. Based on the above study, following implications can be obtained in this study. First of all, transformational leadership and servant leadership have not effects on Leadership effectiveness Second, Transactional leadership and service leadership have effects on leadership effectiveness Third, leadership effectiveness has effects on the members' organizational citizenship behaviors(OCB) as an antecedent, which offers the implications for setting and sharing the service objective level, education, training, compensation etc. | 관광학 | null | kci_detailed_000138.xml | |||
ART001285038 | oai_dc | 외식소비성향이 브랜드 인지유형에 미치는 영향 | The Effects of Brand Awareness Pattern by Propensity to Consume of Food Service | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"우찬복(호남대학교); 이광옥(광주대학교); 이인성(초당대학교)"
] | Recentry, as one way to promote consumer inducement which is pursued by enterprises, it is getting much concern which is the strategy for development of a long term relation with consumer. This is the relation between consumer and brand, which can make a long term relarion between consumer and enterprise. At the casual relationship between the propensity to consume of the food service and the recognizing type of brand, through the verificaton result of the theoretical models, it made the factor between the authority pusuing type and the intimacy and trist. As a result, it has the positive casual relationship between the propensity to consume of the food service and the recognizing type of brand. Also, the consumer who has propensity to consume of the content pursuing think the factor of intimacy and trist more importantly, the rest pursuing type think the factor of intimacy and trust importantly, the authority pursuing type think the factor of imtimacy and trust more importantly. | 관광학 | null | kci_detailed_000138.xml | |||
ART001244832 | oai_dc | 강원지역 향토음식 메뉴개발 의식에 관한연구 | Awareness of Local Food Menus Development in Gangwon-do | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박재완(남서울대학교); 이덕원(세종대학교)"
] | Recently the development of local food menus affects regional and national tourism industry. This study was conducted with the existing literature, and then an empirical analysis by performing a survey aimed at managers who run exemplary restaurants in the Yeongseo and Yeongdong areas in Gangwon-do. Remarkably the development of local food menus is very important to local government and food service industry. It also helps underdeveloped regions have motivation for further development. The development of local food menus has to be renewed by emphasizing regional tradition, historicity, and characteristic and be regarded as cultural elements. | 관광학 | null | kci_detailed_000138.xml | |||
ART001244841 | oai_dc | 목적지 브랜드개성이 관광지이미지에 미치는 영향에 관한 연구 | Study of effect that Jeju Island brand personality gets in brand image | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"한지훈(경희대학교); 이승곤(전남도립대학교)"
] | This study established Jeju Island that is a representative tourist resort to sample area to search as tourist resort that brand personality of area gives effect that is some in brand image formation. To examine effect relation between two constructs measuring brand personality and brand image for Jeju Island to visitor who visit leading through questionnaire is purpose of this study. Release law executed factor analysis for authoritativeness and propriety verification, and did multiple regression analysis to search effect relation between brand personality and brand image. The results of this study show that five underlying brand personality dimensions were derived; sincerely, excitement, competence, sophistication, and ruggedness. Additional factor analysis was performed and three underlying brand image of Jeju were derived; familiarity, service, and landscape. Finally, the results of multiple regressions indicate that the effect of brand personality on brand image is statistically significant. | 관광학 | null | kci_detailed_000138.xml | |||
ART001245046 | oai_dc | 외식소비자의 건강메뉴성향이 건강외식지향에 미치는 영향 -웰빙성향과 LOHAS성향을 조절변수로- | An Influence on consumption toward health by the tendency of healthful menu choice in Dining-out Consumer -Focused on the Well-being Tendency and LOHAS | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송흥규(63city); 김홍길(63city)"
] | The purpose of this study is to initiate a systematic approach to maximaize profit through continuous development of menu and build their guests' level of knowledge and concern and then menu selection attributies in the well-being tendency and Lohas. To implement these works we got a survey with 300 people by random sampling and then could select the useful 275 sample. For the statistical analysis, SPSS/PC+win 13.0 was used to test factor analysis, frequency analysis, reliability analysis and regression analysis. The results show that the tendency of healthful menu choice in dining-out consumer are related to a majority of respondents according to the well-being tendency and Lohas . Above all, well-being tendency and Lohas have a part of influence on the consumption toward health. | 관광학 | null | kci_detailed_000138.xml | |||
ART001245049 | oai_dc | A Study on the Landscape in Bowling Green, Kentucky - A Tourism Geographic Perspective: focusing on OSAE - | A Study on the Landscape in Bowling Green, Kentucky - A Tourism Geographic Perspective: focusing on OSAE - | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김진원(미국 켄터키 주립대학); 윤병국(경희사이버대학교); 서일교(경희대학교)"
] | 효과적인 관광개발수립을 위해서는 우선적으로 대상관광지의 지역적인 특성이 파악되어야 하며, 이를 위해서는 경관에 대한 심층적인 분석과 해석이 동반되어야 한다. 경관은 그 지역의 대표성을 반영하는 가장 중요한 요소 중에 하나이기 때문이다. 본 연구에서는 미국 켄터키 볼링그린 도시지역을 대상으로 관광지리학적 관점에서의 경관분석에 관한 접근을 시도하였다. 이는 도시내부 혹은 도시외부 요인에 의해서 도시 경관의 각종 특징물과 편의시설 및 도시경관이 관광대상으로 역할을 하여 도시 내에서 발생하는 관광현상을 설명할 수 있다. 특히 본 연구에서는 OSAE 방법을 적용함으로써 지역의 경관분석을 위한 새로운 방법론을 제안하는데 그 목적이 있다. 연구결과, 켄터키 주의 볼링그린 도심은 도시의 상징적 의미를 담고 있다. 그곳은 그 지역 거주자들의 삶의 공간으로서 역할을 하였고 그 특징은 공공지역과 도시의 랜드마크적인 건물에 잘 나타나고 장소성을 가진다. 즉, 그곳은 그들 커뮤니티의 자부심과 정체성을 강화하는 중요한 역할을 한 것이며 각 거주자들의 민족적 특성에 따라 경관에 반영되어 달라진다. 이러한 경관분석과 해석을 통한 관광지역의 특성파악이 관광지리학적 관점에서 선행될 때, 관광개발이나 지역의 관광이벤트 개최 시 개선점과 문제점을 찾아내는 합리적이고 실증적인 방향을 제시하는데 기여할 수 있다. | 관광학 | null | kci_detailed_000138.xml | |||
ART001245047 | oai_dc | 사회교환이론 관점에서 전시박람회 참관자의 중요도-성과분석(IPA) | The Importance Performance Analysis(IPA) of an Exhibition Visitor, from a Viewpoint of Social Exchange Theory | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박종진(우송대학교); 김창수(경기대학교)"
] | For this study, basic investigation on the behavior of exhibition visitors, their visiting motive, their visit purposes etc. along with IPA analysis for the importance-result components was conducted in order to find which components turned out significant in their importance and result, and the study results were to be used as a strategy and plan for development of future exhibitions. As a result of this study, the admission fee for the exhibition showed the highest rating among the importance components, and when deciding to attend the exhibition, existence and nonexistence of admission fee exists becomes a key element in determining the attendance of a visit chairman. Therefore, this study presented the importance of admission fee component and others for preparing strategic plans for a successful opening of exhibition, and it demonstrated from the viewpoint of social exchange theory. | 관광학 | null | kci_detailed_000138.xml | |||
ART001244833 | oai_dc | 호텔 서비스교육이 내부고객만족과 내부마케팅에 미치는 영향 연구 -서울시내 특1급 호텔을 중심으로- | The effect of training in hotel services on internal customer satisfaction and internal marketing | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이준재(한남대학교); 신홍철(경희대학교); 배준호(경희대학교)"
] | In conclusion, this study verified that service training for employees had effects on employee satisfaction with the training, and that customer-oriented service based on the service training had effects on practical capability of internal marketing which manages external customers internally. If further study is conducted on various contents and development of service training for employees and more scientific and reasonable analysis of training effects is conducted based on results from objective data about internal marketing, the study is expected to contribute to internal marketing through management of human resources of hotel. To implement these works we got a survey with 300 people by random sampling and then could select the useful 275 sample. For the statistical analysis, SPSS/PC+win 13.0 was used to test factor analysis, frequency analysis, reliability analysis and regression analysis. | 관광학 | null | kci_detailed_000138.xml | |||
ART001245048 | oai_dc | 컨벤션 사전등록 시점과 참가의도의 관계 | The relationship between early registration timing for convention and participation intention | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤은주(한림국제대학원대학교)"
] | The same individual often displays suggestive behavior ranging widely in discount rate from strongly positive (indicative of a lack of concern of future consequences) to strongly negative (implying greater concern for the future than the present), depending on times and in different decision contexts. Consumers buy a product and consume it instantly, or sometimes they buy it but consume it with temporal distance. If there is no temporal distance between purchase and consumption, the mental accounting of cost and benefit is relatively easy. If there is a temporal distance however, the purchase intention can be influenced by time discounting utility. This study examines how the temporal distance between purchase and consumption can influence a consumer behaviors and his / her purchase intention and, if there is a difference, what condition can make this result easy. The experiment was designed to examine the interaction between the temporal distance and the purchase goal (utilitarian / hedonic), and between the temporal distance and discounting attributes (utilitarian / hedonic). The result shows that the purchase intention is relatively discounted more in utilitarian goal(conference attendance) than in the hedonic goal(vacation) at the point of 2 months prior to the product consumption. | 관광학 | null | kci_detailed_000138.xml | |||
ART001244842 | oai_dc | 직무 스트레스가 이직의도에 미치는 영향 - 변혁적 리더십의 조절효과를 중심으로 - | The Impact of Job Stress on the Turnover Intention- Focusing Moderating Role of Transformational Leadership - | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이수광(경기대학교)"
] | Nowadays high turnover rate is one of problem which hotel industry confronts. In many previous studies job stress is suggested as the most important cause of turnover intention. In this context this study is to examine the relationship between job stress and turnover intention. In addition to that this study is to examine the moderating role of transformational leadership between job stress and turnover intention because transformational leadership which contains intellectual inspiration, individual consideration and charisma seems to reduce the negative impact of job stress on turnover intention when the previous studies reviewed. On the base of the literature study empirical study is executed with sample of 253 hotel employees. Regression analysis and moderating regression analysis are used to examine the hypothesis which are 1) job stress increases turnover intention and 2) transformational leadership and each dimension of transformational leadership negatively moderate the impact of job stress on turnover intention. Empirical study reveals that job stress has significant impact on the turnover intention and transformational leadership as a whole moderates the relationship of job stress and turnover intention as expected. But each dimensions of transformational leadership does not moderate the relationship individually, which does not match with the hypothesis. Considering job stress inevitable, transformational leadership is recommended as desirable management activity which reducing the negative impact of job stress on turnover intention. But the individual moderating role of each dimension of transformational leadership needs to be reexamined in the near future. | 관광학 | null | kci_detailed_000138.xml | |||
ART001245045 | oai_dc | 가족관광객 의사결정단계에 따른 속성인식과 관광지 선호유형 : 제주지역 가족관광객을 중심으로 | The study on perception of domestic and foreign destination attributes by decision-making process patterns of family tourists | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"홍성화(제주대학교); 송재호(제주대학교); 양성국(제주대학교)"
] | Family travel emerged one of the main travel pattern in Korea after legislation of five-day labor in a week. And family traveler has characteristics in their travel time or decision-making patterns like husband dominant, wife dominant, or joint decision. This study analyzed perception of domestic and foreign destination attribute by decision-making process patterns of family tourist, such as family life cycle or dominant patterns in family travel decision-making process. Using factor analysis, four factors were identified separatively in domestic and foreign destination attributes. And for establish the purpose of study it is used Chi-square test, n-way ANOVA and Logistic Regression. This study provides an important managerial implications for family travel considering their life cycle or dominant characteristics in decision-making process pattern. | 관광학 | null | kci_detailed_000138.xml | |||
ART001244836 | oai_dc | 20-30대 멀티플렉스 영화관 이용자 조사에 따른 포지셔닝 연구: 서울시 4개 멀티플렉스 영화관을 대상으로 | A Study Positioning of Multiplex Movie Theater Users in 20s-30s: focusing on Four Multiplex Movie Theaters in Seoul | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이태희(경희대학교); 윤설민(경희대학교); 김흥렬(목원대학교)"
] | Four multiplexes in Seoul, which played a standard role of multiplex industry, were studied. And this study conducted questionnaire survey of people in their 20s-30s who had ever been to the above selected multiplexes(CGV, Mega box, Lotte cinema, Cinus) as well as other ones. Through convenience sampling survey, this study tried to examine substantial competitiveness and preference of multiplex movie theater industry, which held a key post in the leisure activity. The main positive results were as follows. First, the comparative method of similarities showed that there was strong competition between CGV and Mega box, while relatively weak one between Lotte cinema and Cinus. Second, competitive dominance of multiplexes on significant 8 factors among 16 evaluate ones revealed that CGV was first, followed by Mega box, Lotte cinema and Cinus, and this was same conclusion on a question, which is the most ideal multiplex. Third, respondents answered that the most ideal evaluate factors of multiplexes were 'playing movies in various show times', followed by 'releasing movie of various genres' and 'comfortable seats with find view'. | 관광학 | null | kci_detailed_000138.xml | |||
ART001244834 | oai_dc | 해외문화체험이 청소년의 타문화이해에 미치는 영향에 대한 탐색적 연구 | A Pilot Study on Student Abroad Culture Trips: The Positive Influence on Intercultural Communication | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승재(경희대학교); 최병윤(대원외국어고등학교)"
] | The prototype of culture tourism goes back to the Grand Tour in 18 century. This paper concerns with Student Abroad Culture Trips and surveys were conducted with six research groups: 5 of them are Koreans; three groups of high school students experiencing 3 different target cultures and two groups of teenagers with abroad culture experience and volunteering activities; and one group of Japanese high school students experiencing Korean culture by means of the exchange programs. The survey results commonly show that the image after visiting the target culture is much more positive than the image before visiting. This phenomenon can be analyzed by the teenager specific qualities, that is cognitive, psychological, and situational factors. Additionally this implies that student abroad culture trips can be further used to release tension between two countries, especially, Korea and Japan. | 관광학 | null | kci_detailed_000138.xml | |||
ART001244830 | oai_dc | 인터넷 마케팅 성과 인식수준별 여행사 홈페이지 평가속성 차이 | Differences on effectives of public relations on the homepages of Travel agency | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"지봉구(경희대학교)"
] | In Korea, most of travel agencies ready for their website development. Travel agencies are necessary for targeting the customers whole world. Many travel agencies has been doing PR, offering information through the wedsite. But, according to the theoretical review of this study, There aren't a study of effectiveness of public relations on the webpages of travel agencies. So the purpose of this study is to analyze differences demographic characteristics, characteristics and merits of Internet marketing. There are differences from estimate about the result of Travel Agency's Internet Marketing, depending on purchasing experience and reason. The objectives of this study are to provide the information for travel agencies PR effect through the Internet. Consequently, the studying of travel agency internet marketing is able to set up the effective PR strategy and direction. To be a customer-oriented public service, it is necessary to identify what service customers want to receive. | 관광학 | null | kci_detailed_000138.xml | |||
ART001244840 | oai_dc | 한국 호텔회계 정보의 유용성 저해 사례연구 | A Case Study on Hindrance of Usefulness of Hotels Accounting Information in Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김혁수(청주대학교)"
] | As Korean economy advances and our national income grow except recent several years, our desire for tourism grows, too. And with the tourism industry vitalizing, the hotel industry does, too. As recent circumstance of business is not good, the management of enterprises is very difficult. As our Korean hotel industry is also one of enterprises, it has to survive the competition war between so many enterprises. Therefore it is required that it has to have reasonable and efficient management. Even though we can say that accounting department takes up one of the most important function among those of several management departments, Korean hotel industry's accounting field has no concrete standard set up for it yet. As a consequence, it carries several major problems such as financial statement's chaos and misleading of users. In the relation revenue - expense - profit , well designed hotel accounting system is concerned with accurate accounts, accurate departmental income, accurate measurement, reasonable allocating expenses, accurate profit, responsibility accounting. So, this study's purposes are to study and point out factors and to study undistributing - distributing operating expenses of sample korea deluxe independent hotel and to study solving the major problems such as financial statement's -especially income statement, hotel accounts-chaos and misleading of users of hotel accounting information. Solving these problems, USALI suggested well designed hotel accounting system clearly. | 관광학 | null | kci_detailed_000138.xml | |||
ART001244839 | oai_dc | 축제참가자의 라이프스타일과 참가만족영향요인에 관한 연구 | A Study on lifestyle of Festival participants and Factors influence on Participants' Satisfaction. | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김경희(경기대학교); 이용철(우송대학교)"
] | As the implementation of municipality has been conducted as means of the local government's economic development, the local governments have made efforts on place marketing and have focused on the development of local festival to improve the local economy. Therefore, the local festivals are important in terms of giving satisfaction to the participants as well as bringing up successful tourist attraction. The participants who are satisfied with the festival are very likely to make a revisit to the festival whereas the participants who are dissatisfied with the festival tend to influence unfavorably on other people. Therefore, participants’ satisfaction is the focal point for the intention of revisiting and delivering opinions to other people. Hence, this study will look into how the lifestyle influences on the satisfaction of the festival and the post-festival behavior by analyzing the lifestyles of the participants. | 관광학 | null | kci_detailed_000138.xml | |||
ART001244838 | oai_dc | 여행 목적과 관광객 만족에 의한 생태관광객 동기 세분화 | Segmentation of ecotourist's motivation by traveler's purpose types and satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오민재(); 이소연(한국방송통신대학교)"
] | Since ecotourism market has been considered as valuable marketing tool to promote and understand segment characteristics based on motivation, this study attempted to segment ecotourism market using a cluster analysis based on motivation factors. This study found the importance of motivation clusters and traveler’s purpose types as factors influencing their overall satisfaction based on main and interaction effects. To implement these works we got a survey with 480 people by random sampling and then could select the useful 477 sample. For the statistical analysis, SPSS win 12.0 was used to frequency analysis, reliability analysis, factor analysis, cluster anlysis, MANOVA, discriminant analysis, crosstabulation and Two-way ANOVA. A cluster analysis identified four clustered segments within six motivation factors. The education-experience seekers and multi-purpose seekers were found to be the most important segment among four clustered segments. Two-way ANOVA indicated that visitor satisfaction was influenced by motivation. Also, traveler’s purpose types are appeared to act as an interaction variable for the effect of motivation on overall satisfaction. | 관광학 | null | kci_detailed_000138.xml | |||
ART001245050 | oai_dc | 국제영화제 참가자의 태도와 행동특성 | A study on participants' attitude and behavioral characteristics in international film festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"서용석(); 이훈(한양대학교)"
] | Film festival is going to be a major event for film maniacs and general tourists. This study examined the participant's attitudes and behavioral characteristics in international film festival. In classification of participants, the maniacs are the most specialized group, repeat buyers are less specialized and the generals are the least specialized. Among those three groups, the maniacs are the most positive in a cognitive attitude which is from the output of the long period of learning. Therefore, in the short run, the film festival planner should focus on the maniac group as a target market. In the long run, the film festival planner need to consider repeat buyer's and the general's level of attitude to film festivals. This study indicates that as the level of specialization becomes higher, the more participants come with internet-club members or alone. The frequency of participating the international film festival and watching movie were also became higher when the level of specialization becomes higher. Film festival participation hits and watching movie hits also get higher when the level of specialization becomes higher. On the contrary, as the level of specialization goes down, the participants come with friends or families. | 관광학 | null | kci_detailed_000138.xml | |||
ART001244835 | oai_dc | 해외 국제전시회 참관객의 참관목적이 만족도에 미치는 영향 | Impact of the Visiting Purposes to Overseas International Exhibition on the Visitor's Satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"심재철(국제박람회여행사㈜); 임재필(배재대학교)"
] | The exhibitions are regarded as important component in companies’ total marketing strategies and are integral part of the industrial marketer’s communication activities, so the exhibition industry has been rapidly grown in the number of visitors and exhibitors. The study is on the impacts of visiting purposes to overseas international exhibition on the visitor's satisfaction. This study aims to analyze the visitor's purposes and needs for exhibition participation so that organizers and exhibitors can set up effective strategies for planning and marketing. To achieve the purpose of the study, this research examines the satisfaction level of visitors, moreover the importance of the study is components and consequences of the visitor's satisfaction and how the whole satisfaction affects revisit. In order to make a success of exhibition, organizers and exhibitors have to know what visitor has participated exhibition for and visitor's satisfaction is dependent on their purpose of participation, and also their satisfaction have an impact on revisit. Continuous efforts and aggressive investment are needed to increase visitor's satisfaction. Finally the study proposes exhibition organizers to enhance a number of visitors. | 관광학 | null | kci_detailed_000138.xml | |||
ART001244843 | oai_dc | 전통문화구역의 관광명소개발이 지역주민에 미치는 영향 -전주한옥마을을 중심으로- | The tourism impact of tourist attraction development on local residents in the traditional culture district -Case study of Jeonju Hanok Village- | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"문창현(전북대학교)"
] | The purpose of this research is to suggest desirable directions for successful tourist attraction development in the traditional culture district through the investigation of the tourism impact of tourist attraction development on local residents in Jeonju Hanok Village which is the representative Korean traditional culture area. This study focus on the combined approach which adopts both the survey of local residents' consciousness status about tourism effects and the concrete investigation of various physical changes in the local community. Tourism impacts on Jeonju Hanok Village appear to be stronger in physical environmental aspect and sociocultural aspect in the long run than in short-term economic aspect. Especially local residents are confirmed to perceive negative effects in the physical environmental aspect on the living quarters in the most seriousness. Because Jeonju Hanok Village community consists of almost the whole inhabitants in the residential zone. With the viewpoint of long term, the success of tourist attraction development in Jeonju Hanok Village depends on the guarantee of providing economic benefit to local community and the encouragement of positively voluntary local residents' participation. Because the most effective subject in the traditional culture district who is able to preserve traditional culture as a regional place asset is just the local resident. | 관광학 | null | kci_detailed_000138.xml | |||
ART001244831 | oai_dc | 테마파크 이용관광객들의 방문동기 및 유형별 지각성과와 만족 분석 -에버랜드를 중심으로- | An Analysis on the Motivation for Visiting, Perception Result by Type and Satisfaction of Visitors of Theme Park : Focusing on Everland | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김병원(목포대학교)"
] | As a theme park houses a variety of facilities including amusement park for families operated in a specially created environment and atmosphere, it is necessary to set strategies for improvement by clarifying satisfactory and unsatisfactory types as well as motivation for visiting of visitors in order to develop an advanced model. To achieve the goal of the study to some degree, this study also examined definitions and characteristics of theme parks through literature research of existing case studies and provided accurate foundations based on the motivation for visiting, perception result by type, and satisfaction of visitors of theme park through verification analysis together with approach to the motivation for visiting of visitors in order to raise the quality of the study and make a contribution. To implement these works we got a survey with 230 people by random sampling and then could select the useful 203(90.2%) sample. For the statistical analysis, SPSS win 14.0 was used to frequency analysis, reliability analysis, factor analysis, and regression analysis. | 관광학 | null | kci_detailed_000138.xml | |||
ART001244837 | oai_dc | 관광목적지 브랜드자산 구성요소들 간의 관계에 관한 연구 | A Study on Relationship between Brand Equity Components as Tourism Destination | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"류재숙(경희대학교)"
] | This study as the sightseeing destination brand equity to examine closely relation of between component factors the purpose have. Construct brand love degree which can drive revisit to visitors who possesses strong brand power to survive to competitive tourist resort among the great of many tourist resort and experiences there. Therefore, in this study, brand equity among component factors, brand legal brand awareness, brand image, brand value visitor's brand satisfaction and brand love who visit the sightseeing destination with brand loyalty relation through actual proof analysis grasp wish to. Through this, I wish to present registration point of marketing operation in practical use of brand component to make competitive tourist resort. To implement these works we got a survey with 750 people by random sampling and then could select the useful 573 sample. For the statistical analysis, SPSS win 13.0 and AMOS 5 was used to frequency analysis, CFA, EFA and SEM.
| 관광학 | null | kci_detailed_000138.xml | |||
ART001244844 | oai_dc | 문화관광상품으로서 박물관 서비스품질에 대한 중요도 만족도 분석 국립중앙박물관 방문객을 대상으로 | The IPA on the SERVQUAL of the Museum as a Cultural Tourist Product: The Case of the National Museum Visitors | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이후석(한세대학교)"
] | This study made IPA with 27 measures to evaluate the service quality of National Museum. To implement these works we got a survey with 300 people by random sampling and then could select the useful 288 sample. For the statistical analysis, SPSS win 12.0 was used to frequency analysis, reliability analysis, factor analysis, and paired sample t-test. As a result, the difference between the importance and the performance concerning the service quality for visitors was that when the average point 3.0, importance was 4.10 and performance 3.31, so it was evaluated that the performance perceived after visitation was lower than the expectation before visitation. Items to be improved with concentration were as follows: 1. facilities for the old/the disabled 2. staff's detailed guidance and information service 3. exhibit for children 4. attractions to be able to induce visitor to the historical site. | 관광학 | null | kci_detailed_000138.xml | |||
ART001220823 | oai_dc | CVB 홈페이지 컨텐츠의 국가간 비교연구 | A Comparative Study of CVB Homepage by Content Analysis | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"주현식(경주대학교); 정준환(아태도시관광기구); 최명규(경희대학교); 정삼권(유한대학교)"
] | Reflecting the fast growth of internet and online service, it has been changed a paradigm. of community. Actually internet and online service have a great influence on marketing activity. Furthermore, it's a exceedingly important method to reinforce competitive power with business. In case of exhibition and convention industry, it is also expected to be a primary role, especially marketing of overseas exhibition and convention. On the contrary, a study of constructing Web sites and convention marketing is not enough to improve CVB(Convention & Visitors Bureau), internal convention industry. Thus we analyzed overseas and internal Web sites of CVB to propose a efficient marketing system to internal CVB. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221079 | oai_dc | 한국관광정책의 변화과정과 방향 | The changing process and the direction for the tourism policy of Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"홍경완(계명대학교)"
] | This study was to investigate the changing process of tourism in Korea. More specifically, this study was to suggest a direction for the improvement of tourism policy. In order to do this, author studied the literature reviews related to tourism policies and research projects which were carried out by Korea Culture & Tourism policy Institute. Ultimately, for the future Korea tourism policies should be kept with social phenomenon such as life quality improvement, social environment and regional tourism environment. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221073 | oai_dc | 참관객 유형에 따른 전시회 서비스품질 인지에 관한 연구 | A Study of Acknowledgment of Exhibition Service Quality on visitor's type | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김봉석(경희대학교); 이효진(경희대학교)"
] | This study examines how the dimensions of service quality, based on increasingly concerned attributes of service quality, affect customers' satisfactions and behaviors. The study also explores the attributes visitors value and investigates these attributes accomplished in practice. To carry out this research, I conducted the factors of perceived service quality on exhibition through literature view and tried empirical analysis to explore the valued factors and accomplished ones. How these respective factors are contributed to general satisfaction was also investigated. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221067 | oai_dc | 청소년 수련활동의 중요도와 만족도 연구 | Study of the Importance and the Satisfaction of the Youth Program using the IPA | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임근욱(경희사이버대학교)"
] | This study was analyzes to evaluate the satisfactions of visitors to Youth Center by using 8 measures. According to the results of analysis, the difference was analyzed to descent after than before experience because the importance and the satisfaction reported 3.61 and 3.40 in average, respectively. The difference analysis of using IPA showed that activity of 'sport', 'natural experience', 'artistic accomplishments' and 'manner and moral culture' is high both in view of the importance and the satisfaction, that the reminder is low. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221817 | oai_dc | 체험활동 구성요인과 만족과의 구조모형분석: 수련활동참가 청소년을 중심으로 | Analysis of Structural Equation Model between Lived experience and Satisfaction : Focused on Adolescents participating Youth Experience Program | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송영민(안양대학교)"
] | The purpose of this study is to investigate the factors which consist of adolescents' lived experience in the youth experience programs and how these factors have influence on the participants' satisfaction. Results of the factor analysis, adolescents' lived experience are divided into three factors such as ‘funㆍflowㆍgetting knowledge’, ‘improving interpersonal relations’ and ‘escape from daily routine lives’. Among three factors, ‘funㆍflowㆍgetting knowledge’ and ‘escape from daily routine lives’ have strong influence on adolescents' satisfaction, but ‘improving interpersonal relations’ doesn't. Some improvements for adolescents' lived experience program are suggested. | 관광학 | null | kci_detailed_000138.xml | |||
ART001220559 | oai_dc | AHP를 활용한 관광자원개발사업 평가 : 계획단계 사업을 중심으로 | Assessment of tourism resource development by the Analytic Hierarchy Process : Focusing on the Planning Process | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김대관(경희대학교); 박양우(문화관광부); 이상민(경희대학교)"
] | 본 연구는 계획단계에 있는 문화 및 생태·녹색관광자원개발사업의 평가를 위해 평가항목 설정과 이를 바탕으로 실제 계획단계 사업평가를 위하여 설정된 최종 평가항목간의 상대적 중요도를 파악하기 위해 설계되었다. 평가항목의 설정은 기존의 사업평가에 관련한 문헌연구와 2차에 걸친 관광관련 전문가조사와 평가자문회를 바탕으로 선정하였다. 평가항목의 타당성 여부와 항목 간의 상대적 중요도(가중치) 도출을 위해 문화 및 생태·녹색관광자원 개발사업을 담당하고 있는 시도 및 각 지자체 실제 담당자와 관광을 전공으로 하는 교수 및 관광관련분야 종사자를 전문가집단으로 선정하여 설문조사를 실시하였다. 회수된 설문지는 AHP(Analytic Hierarchy Process)기법을 활용하여 가중치를 도출하였다. 본 연구의 결과를 요약하면 다음과 같다.첫째, 계획단계 문화 및 생태·녹색관광자원 개발사업 평가항목은 계획의 적정성, 계획의 잠재력, 계획내용 타당성, 계획의 미래성의 4개 대항목, 9개 중항목, 17개 소항목으로 구성되었다.둘째, 계획단계의 문화 및 생태·녹색관광자원개발사업 평가항목의 가중치 도출결과 대항목 중 계획내용의 타당성(0.347 )이 가장 높게 나타났으며, 계획의 잠재력 (0.235), 계획의 미래성 (0.227), 계획의 적정성 (0.191) 순의로 나타났다. 셋째 소항목의 전반적가중치 결과는 투자재원별 조달방안의 현실성 및 실현가능성(0.112)이 가장 높았고, 다음으로 추진의지 및 준비성(0.107), 개발규모의 적정성 및 사업타당성(0.107) 등의 순으로 나타났다. 본 연구는 계획단계 문화 및 생태·녹색관광자원개발 사업평가를 위한 평가항목설정과 평가항목 간의 상대적 중요도를 파악을 위해 전문성과 공정성을 바탕으로 작성되었다. 하지만 실제 계획단계의 문화 및 생태·녹색관광자원 개발사업의 평가를 위하여 평가기준에 대한 추가적 연구가 필요하다. 즉, 계획단계에 있는 문화 및 생태·녹색관광자원 개발사업의 경우 집행 및 완료단계 사업과는 달리 어떠한 도입시설이 나타나지 않는 상태임에 따라 자원의 매력성 및 도입된 시설의 경쟁력, 독창성 등을 평가하기 위하여 집행 및 완료단계 사업평가에서 활용할 수 있는 사업대상지를 직접 방문하여 평가하는 현장평가의 방법이 상당부분을 차지할 수 없다. 즉 실제 사업평가에 있어 현장평가의 비율보다는 서면평가의 비율 높여 평가되어야 한다. 이를 위해서는 각 평가항목에 대한 가능한 많은 부분에 대한 객관적인 지수화가 필요하며 향후 평가항목의 지수화문제에 대한 추가적 연구가 요구된다. | 관광학 | null | kci_detailed_000138.xml | |||
ART001220820 | oai_dc | 지역주민과 방문자의 문화관광축제에 대한 고유성과 오락성 향유 | Enjoyment of Authenticity and Amusement from Local Residents and Tourists towards Cultural Tourism Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"허중욱(강원대학교); 김진동(강원도립대학)"
] | The objectives of this study were to determine the differences between residents and tourists' pursuit in attending cultural tourism festivals from the viewpoint of socio-cultural perspectives. Using data collected from residents and tourists from Jeseongsun World Arirang Festival in Gangwondo province, Korea, this study revealed that residents and tourists from the festival showed tiny difference of two motivational factors: authenticity and amusement. Finally, from the statistical measurements concerning authenticity and amusement, only things Jeseongsun and Epicureanism were significant. The results of this study show that residents and tourists have the characteristics of post-tourists suggested by Ooi(2002). | 관광학 | null | kci_detailed_000138.xml | |||
ART001220824 | oai_dc | Trade show의 서비스 품질에 관한 탐색적연구: 2007 ASTA 제주 Trade show 참가업체를 대상으로 | An Exploratory Study on Service Quality of trade show: Case of 2007 ASTA Jeju Trade show Exhibitors | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"홍성화(제주대학교); 임하정(제주대학교 관광경영학과)"
] | 본 연구는 trade show 목적지로서의 제주의 경쟁력을 알아보고자 실시되었으며 2007년 ASTA Destination EXPO에 참가한 참가자들을 대상으로 설문조사를 하였다. 분석에는 분산분석, 요인분석, 회귀분석이 이용되었으며 유의한 결과를 나타냈는데, 전시회의 규모와 전시회에 참가한 인원의 규모가 전시회에 대한 만족도에 가장 큰 영향을 미치는 것으로 나타났다. 전시회에 참가한 국내참가업체, 미주권, 중화 및 동남아시아권 중 한국이 만족도가 가장 낮았으며 중화 및 동남아시아권이 만족도가 가장 높은 집단으로 나타났다. 전시회에 대한 전반적인 만족도는 그리 떨어지지 않는 것으로 나타났다. 결국, 본 연구의 결과는 중화 및 동남아시아권을 대상으로 타겟시장을 설정해야 하며 국내 참가업체들의 욕구에 부응하기 위한 노력도 병행되어야 한다는 사실을 보여주고 있다. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221077 | oai_dc | 한국 호텔산업의 미래 발전방향에 대한 소고 | A Consideration on Korean Hotel Industry's Future Development Direction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이장우(트레블러스호텔 제주 대표이사)"
] | This study is intended to analyze the management status on problems that Korean hotel industry are now faced with, including a loss of core product's competitiveness, acceleration of global environment's competition, advert of new residence, brand promotion and middle & low price hotel's market expansion, and to suggest the future development direction which searches the new alternatives based on it. Through analyzing the latest management index of five-star hotel in Seoul, a change of guest room, food & beverage and banquet sales was examined. Also, the management status of service residence born as the new market, competition relation with the five-star hotel market and the newly-growing middle & low price hotel's entry into the market was discussed. Based on it, the problems on which issues and tasks the future Korean hotel company must strategically obtain the growth driving force and must lead the constant development with are raised. Also, in this study, the necessity of the global talent cultivation and global hotel brand promotion is presented according to the change of global environment as its starting point. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221063 | oai_dc | 관광동기,관광자 만족 및 로열티의 상호작용에 관한 연구 | A Study on the Interaction among Tourism Motivation, Tourist Satisfaction and Loyalty | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박정선(오산대학)"
] | This study aims at investigating the interaction among tourism motivation, tourist satisfaction and loyalty of Korean outbound tourists. Motivation is commonly seen as driving force behind all actions, Most of tourism motivation is closely related with push and pull factors. Tourist satisfaction with travel experiences based on push and pull factors contributes to loyalty. Thus, information on tourist loyalty for a destination plays important role in decision making of a destination marketer as well as an individual tourist for an overseas travel. | 관광학 | null | kci_detailed_000138.xml | |||
ART001220815 | oai_dc | 일본인 인바운드 관광객 체험욕구 유형별 체험대상 선정 차이연구 | a Study on the Difference among the Selections of Tourists' Experiences by Needs and Wants of Japanese Tourists to Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이태희(경희대학교); 윤설민(경희대학교); 이효선(한국문화관광연구원 관광정책팀 연구원)"
] | This study was conducted to investigate the tendency to pursue tourism experiences inside tourist, based on personal values, and then to examine interrelation with the participation of tourism experience products, for the effective marketing strategy of Japanese tourist segmentation and tourism industry. The results of this study could elicit some conclusions. First, influence relationship between personal values and the tendency to pursue tourism experiences showed that universalgeneral value pursuit was more important aspect to the tourism experience products of Korea, than social-oriented one. Second, 'social-oriented' group could fill a niche market of the tourism experience products of Korea, along with 'universal 'safe and happy-oriented' factor of personal values. Third, 'friendship/knowledge' of the tendency to pursue tourism experiences played an important role in constitution of tourism experience products. These meaned that tourism experience products would be developed for Japanese inbound tourists to get knowledges of Korea and to communicate(expand contacts) with other people, as if Nanta/B-Boy/Han-bok(traditional Korean clothes) and other products, which promoted the characteristics of Korea, were favorably reviewed in the world. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221070 | oai_dc | 여행업종사자의 이직의도에 영향을 미치는 요인에 관한연구: 항공업무담당자를 중심으로 | A Study on the factors influencing Turnover Intention of Employees in Travel Agencies: Case of the Reservation staff | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"곽대영(토파스여행정보㈜)"
] | The objectives of this study are to analyze perceptions of reservation staff in travel agencies toward turnover intention. To achieve these objectives, as a conceptual framework of the study, the factors influencing turnover intention and previous major studies on turnover in travel industry were reviewed, and the empirical studies on reservation staff's perceptions in travel agencies toward turnover intention were conducted. According to the findings of this study, the following suggestions were presented to the domestic travel agencies. The travel agencies are required to set up various communication channels in their companies for opinion exchange between the management and reservation staff, then try to get the information the staff are sharing and collect their opinions through them. And the travel agencies are needed to estimate reservation staff's working conditions and treatments continuously and try to improve them by regular comparison with industry standard. It is necessary for the travel agencies to try to manage the reservation staff's stress at work and the problems caused from the relationship between coworkers as well as manager and staff. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221072 | oai_dc | 테마파크 이벤트의 혼잡도가 방문객 만족에 미치는 영향분석 : 롯데월드를 중심으로 | Analysis on the effect of crowdedness of theme park event on the visitor satisfaction-Reference to Lotte World in Korea- | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김병원(목포대학교 경영학부 관광경영학전공)"
] | The Theme Park has great value in Tourism and now it is getting to be attractive and a valuable thing of the tourism industry among tourist. Moreover the Theme Park Industry is a service industry that the originality of theme becomes important product. it is diversified to space and installation industry which is intensive capital and security of synthetic industrial technology. A theme park requires skills and knowledges from the areas ranging from set design, architecture, landscape architecture and high-tech. Also, the theme park is seasonal business so that it faces difficulty in gaining stable revenue from admittance. It is also a labor intensive business because its revenue generation depends heavily on numbers of people who visit and how much they spend at the theme park. In order to attract more visitors, who are the backbone of the tourist industry, and upgrade it into a theme park model which will continue to grow, we should devise a plan to distinguish visitor's likes from dislikes and improve accordingly. Therefore, I will speak that there is a purpose through effect of the crowdedness on the visitor satisfaction of Lotte World so that can be used as data to consider to the solution in this paper. | 관광학 | null | kci_detailed_000138.xml | |||
ART001220809 | oai_dc | 농촌관광 목적지 속성에 따른 관광객 유형별 동기 및 체험 분석 | Analysis of Tourist Types Motivations and Experiences according to the Rural Tourism Destination | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승곤(전남도립대학교); 오민재()"
] | This study identified tourist types by the rural tourism destination elements and differences between the rural tourism motivations and the rural tourism experiences perception. First, the results of factor analysis about the rural tourism destination are; 'tourism infrastructure', 'tourism attraction', and 'tourism experience'. and cluster analysis of tourist types according to the rural tourism destination are 'central tourism activity', 'passive tourism activity', 'positive tourism activity'. Secondly, the results of factor analysis about the rural tourist's motivation are; 'internal', 'rural culture', 'experience', 'physical', 'social', 'farm produce'. Finally, rural tourism experience are 'activity experience', 'health experience', 'natural experience'. The differences between tourist motivation and experience according to the rural tourism destination elements are significant in all factors. | 관광학 | null | kci_detailed_000138.xml | |||
ART001220812 | oai_dc | 리조트 이미지가 리조트 이용객의 지각된 성과에 미치는 영향 | Impact of Resort Image on the Perceived Performance of Resort Visitors | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김홍범(세종대학교); 유현웅(파인리조트 영업본부)"
] | The purpose of the study was to make a positive analysis on how an image of a resort had an effect on perceived performance of customers with a resort and to derive its implications. It is necessary to have an accurate understanding about a desire of resort users and to command strategies in management with enlargement of various competitive facilities and efficient marketing to utilized basic documents of successful management to maintain and develop the existing customers and to secure potential customers. Therefore the study investigated an effect of the perceived performance as profitability, satisfaction, intention of revisit and recommendation intention of customers who experienced a resort through the image which resort users were formed according to their experiences. As the result of the analysis, it was appeared that environment, aesthetic appreciation and healthiness in factors of a resort's image had a significant effect on the perceived performance. Through the result, we can know that safe, quiet, clean and beautiful resorts forming a healthy image with a healthy financial structure, a high social name value and a strong sense of responsibility have an effect on the perceived performance of users. Therefore, resorts will have to construct their healthy images with a good environment and a strong sense of responsibility to secure revisiting customers or potential customers. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221076 | oai_dc | 한국관광이 나아가야 할 방향 | Future direction for Korean Tourism Policy | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"나종민(문화관광부)"
] | Korean tourism is facing a significant challenge of surging tourism deficit. The number of Korean overseas departures has been increased more dramatically that that of foreign tourist visits to Korea. Consequently, there is a strong need to develop a clear policy framework on tourism needs to cope with a new environment. This study will introduce main notions of the future Korean tourism policy. First, tourism development should be undertaken by private sector. Second, the central government should establish a collaborating system among various stakeholders both in the stage of planning and enforcement of tourism policy. Third, 'storytelling' must be spread in all tourism industry. Fourth, horizontalintegration at industry sector levels, e.g., tourism and cultural industry, should be developed in order to make a tourism destination more 'vibrant,' 'living,' 'entertaining.' Lastly, local tourism entities should strengthen their marketing abilities by themselves. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221069 | oai_dc | 외식사업에서 프랜차이즈에 관한 연구 | A Study on the United Connections of Restaurant Franchise Headquarter System | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임범종(극동대학교); 김성수(극동대학교 관광경영학과); 김홍길(서울영등포구여의도동63. 63city㈜연회영업팀)"
] | Franchise system, which has been started from the United States of America for 100-year, is one of the fast-growing business model in the world. This system is judged to the continuous growth. In Korea, it prevails a field of the food service industry. Core technology and investigation, however, are very important assets for catching the rapid growth in order to solve problems based on the management. There are lots of studies discussed about the introduction of franchise system and construction, factors of complication, and the satisfaction index. Whereas, this study turns its attention to the mutual relation between the franchisor and the franchisee is affected by the characteristic of the franchise system. Also it tells how this relation has an effect on the long-oriented renewal. Finally, it investigates the effective management of a restaurant franchise system based on the valuation accoridng to the relationship between a peculiarity of franchisor and solidarity of trade connections. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221074 | oai_dc | LMX와 임파워먼트, 직무만족, 고객지향성과의 영향관계에 관한 연구-서울시 특급호텔 조리종사원을 중심으로 | The Relationship among LMX and Empowerment, Job Satisfaction and Customer Orientation : Focused on the Culinary Staff on the Deluxe Hotel in Seoul | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김태희(경희대학교); 손은영(경희대학교); 신준호(경희대학교)"
] | The objective of this study is to diagnose conceptive causality among LMX, empowerment, job satisfaction and customer orientation, to diagnose effect of LMX quality on kitchen employees in terms of employees' attitude against customers as well. For questionnaire survey, this study applied bias sampling to 5 deluxe hotels in Seoul and employed 243 sheets of questionnaire from effective sample for analysis. The questionnaire is consisted of total 44 items and data analysis used SPSS win 12.0 to analyze frequency, factors and reliability, and also employed AMOS 5.0 to analyze Structural Equation Model(SEM). The results of this study is as follows : LMX quality in hotel kitchen showed positive effect on empowerment of kitchen employees. Empowerment has positive effect partly on job satisfaction. On the other, empowerment has not effect on customer orientation. Finally kitchen employees' job satisfaction and customer orientation proved to be related. This study established the elements and route in an organization effects on customer orientation of employees has not been implemented. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221816 | oai_dc | 유비쿼터스 관광 정보 서비스 구축을 위한？관광객의 정보 요구에 관한 연구 | A Study on Information Needs of Tourists on Tour for developing Ubiquitous Tourism Information Service | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김현정(경성대학교)"
] | Recently ubiquitous technology has developed fast, tourists' information system has been adopting ubiquitous & mobile computing technology, However, there is not many research on information needs of tourists during tour, even though there are distinctive tourists' behavior patterns and needs between planning stage before tour and touring stage on tour. This study goals to analyze tourists' information needs during in the site in order to develop ubiquitous tourism information service in the future. The survey was conducted to 100 domestic tourists who were during tour on Busan U-city tour bus by face to face survey and 100 foreign tourists by e-mail survey. The survey asked inconvenience or needed information during tour, how to get tourist's information during tour, and difficulties when getting information in the site and the survey also made tourists rank the degree of importance for the categories of information or service. Tourists answered that they thought map or transportation information as the most important information. They were not satisfied with fragmental information without context, no information about detail and they needed information near where they are. These result of the survey implies the development direction of ubiquitous tourism information service. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221068 | oai_dc | 컨벤션 개최지의 브랜드개성이 선호 및 재방문 의도에 미치는 영향 | Effect of brand personality of convention destination on preference and intention of revisit | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김철원(제주대학교); 이태숙(순천제일대학); 김민지(IPR 포럼)"
] | The purpose of this study is to analyze factors of brand personality for convention destinations in Korea by using the measurement scale of brand personality of convention destination and to investigate effect of brand personality on participants' destination preference and intention of revisit and to suggest marketing strategies for convention destination in the future. In order to do this, the study selected 307 participants in 5 convention destinations which have state of art convention centers (Seoul, Gyeonggi, Gwangju, Busan and Jeju) and collected their opinions. Convention Brand Personality Scale(CBPS) was used, indicating 5 factors: 'attractive,' 'affluent,' 'sophisticated,' 'sincere' and 'unique.' The study revealed that a brand personality scale for convention has been verified and validated by a confirmatory factor analysis. It is also confirmed that factors indicating convention brand personality are related to attendants' preference and intention to revisit convention destinations. The study implies that convention brand marketing will play a critical role to enhance competitiveness of the Korean convention industry. The study has several limitations in terms of sample size and preference scale. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221065 | oai_dc | 문화이벤트 개최가 리조트브랜드자산에 미치는 영향 | The Effect of Brand Equity of Resort Brand on hold a Culture Event | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"서정원(대림대학 호텔관광외식게열)"
] | The purpose of this study is to present the significant implications for the future resort brand marketing methods by identifying the influence of holding cultural events in the resort area on forming resort brand assets from a long-term perspective. This study was proceeded with the subject of 'The Great Mountains International Music Festival' in 'Yongpyong Resort', and the image measurement and brand assets-related measurement of the cultural event were derived through the theoretical investigations. The results of study have shown that both factors of the cultural event, i.e. cognitive image and affective image, had a significant effect on the perceived product quality, brand image, and brand recognition, particularly showing that the cognitive image had more effect. Therefore, the resort enterprises are required to plan events considering the high standards of contents for the benefit of brand asset formation and to reinforce the staff education for their professional management of the event. Also, it is suggested that they need to have clear setting for the target visitors. However, the limitations of generalization have been shown due to the lack of definitive conceptualization of the cultural events and the insufficient theoretical supports for the understanding of brand asset formation processes. | 관광학 | null | kci_detailed_000138.xml | |||
ART001220817 | oai_dc | 기업의 사회자본과 성과의 관계:호텔기업을 중심으로 | Relationship between the Hotel's Social Capital and Enterprise Performance | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김상진(경복대학교); 한진수(경희대학교)"
] | This study has the aim of showing the effect of hotel's social capital on the enterprise organizational performance(job satisfaction and organizational commitment) and management one(financial and non-financial performance). The factors of social capital are composed of trust, network, norm, and participation. The results of the empirical analysis show that the accumulation of social capital through the organizational performance makes effect on management performance; so what is required of the company is the soft landing of the organizational culture through the increase of trust among its members, network activation, active participation and the observance of norm. Considering the influence of participation as an element of social capital on the enterprise performance, enterprise should establish a program which can induce the members to actively participate. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221078 | oai_dc | 한국관광시장의 발전 방향 : 세계관광시장의 사례를 중심으로 | The Developmental Ways of Korean Turism Market: With the Focus on Case of World Tourism Market | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"백현(NH여행)"
] | Nowadays, the demands of world tourism are increasing more and more. But revenue of tourism industry in Korea is in the red in succession. Therefore, we should be response to Korean tourism market understanding change of world tourism market and policies and strategies of developed countries. We must prepare systematically to improve competitive power of world tourism for going to developed countries by making up for the weak points in law of tourism and attracting foreign tourist actively as well as building tourism infrastructures under short and long range plan for preparing the era of North-East Asia in 21th century. To raise competitive power, advanced tourism industry - super Korean tourist hotel companies and super Korean travel agencies of world standard etc. - must be established through enhancing tour programs and improving employees' service skill in tourism industry sector. Also we make "Tourism Korea" of Korean smile, kindness, orderly awareness based on hospitality and service mind in general public sector. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221075 | oai_dc | 미래 한국 관광정책의 전망과 과제 | The Prospect and Task of Korea Tourism Policy for the Future | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김향자(인천대학교); 김영준(한국문화관광연구원)"
] | A new type of tourism industry will be created in the trend of future tourist's pursuing a wide variety of activities in tourism area at home, and a community based development will be a major part of tourism sector. It is expected that some very tough competition with East Asian countries in attracting tourist due to pursuing a tourism promotion policy of neighboring countries, China and Japan, at abroad. It is recommended that Korea in tourism sector is required to promote followings adapting to the changing tourism circumstances. First, the programs to promote domestic tourism should be positively developed. Second, it is needed to enhance competitiveness of Korean tourism. Third, it is required to activate regional tourism. Fourth, to strengthen the basis of the growth of tourism industry, Fifth, to promote manpower in tourism sector and training, and Sixth, it is needed to form partnerships among tourism related organizations. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221071 | oai_dc | 관광산업육성을 위한 정부지원 방안에 관한 연구-여행업의 활성화를 위한 우수여행사지원정책 중심으로- | A Study on Measures of Government Support for Fostering Tourist Industry: With Focus on Policy for Supporting Excellent Travel Agencies to Vitalize Tourist Industry. | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최영민(숙명여자대학교); 이홍규(제주관광대학교); 김민자(숙명여자대학교)"
] | Travel agency is taking a crucial role to connect tourists with tourism destinations in tourism market. Not only it links visitors and tourist spots together but also actively give support in the fields of publicity and marketing regarding travel destination. The main aim of this study is to find out how well the administrative policy relating travel agencies is coping with gradual change of tourism industry. Furthermore, carrying out constructive solutions for promoting inbound tourism agencies from this research will be the ultimate goal. To actualize the main goals, this research has been progressed by following three plans. First, this research has been analysed about the current status of government's supporting policy respecting tourism industry and travel agencies. Second, variety of expertized opinions concerning designating distinguished travel agencies system and appointing prominent travel package system have been inquired by verifiable researches. Third, this research had brought up certain solutions for revitalizing secure traveling market and its prosperity. Additionally, it has given governmental schemes for giving proper support to Inbound travel Agencies. | 관광학 | null | kci_detailed_000138.xml | |||
ART001221062 | oai_dc | 컨벤션 시설의 브랜드 자산가치 측정 -컨벤션기획가관점에서 | Measuring Brand Equity of Convention Venue from a Professional Convention Organizer Perspective | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이혜련(경희대학교)"
] | The purpose of this study is to measure brand equity of convention venues in Korea from a professional convention organizer perspective. Data were gathered from the self-administered questionnaires of seventy six Korean professional convention organizers. The measurement instrument of brand equity of convention venue were developed by the reliability test and confirmatory factor analysis. It is composed of eleven items representing the three dimensions of brand loyalty, perceived quality, and brand association. The major findings were as follows. First, the brand equity index was calculated to compare the six brand of convention venues in Korea. A center was rated the highest and followed by F hotel, C center, E hotel, B center and D hotel. Second, significant differences of brand equity existed with only in brand association dimension between convention centers and hotels. Specifically convention centers 'brand's good value for the money' received higher evaluation than hotels in the Korean market. | 관광학 | null | kci_detailed_000138.xml | |||
ART001205518 | oai_dc | 항공사 서비스요인이 승객이미지에 미치는 영향 연구 | The Influence of Thai Airline Service Factors to the Passenger Image | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이경모(경기대학교); 박승식(장안대학교)"
] | With the increased competition in airline industry, airlines are continuously searching for service strategies that will satisfy different target segments and try to differentiate their products. Therefore many researchers have tried to find what are the passenger's wants and needs, and what are the passenger's airline choice attributes and factors according to their demographic characteristics. But according to the theoretical review of this study, the factors and characteristics are much different among the articles and previous studies. So the purpose of this study is to review what is the common airline choice attributes except air fare for passenger, and to find out the airline service factors affecting the image of passengers. The result of this study through factor analysis shows four airline service attributes (operational service, sales and check-in service, auxiliary service and cabin service) and two common airline image factors of material service image and human service image. As analysed thus, there are differences in perceptions of the importance on air service factors, with discernable difference on the effect of perceptions on image, and the existence of a relationship between service and airline image was proven, calling for the need to determine the differentiated services for building up good image to different target passenger. | 관광학 | null | kci_detailed_000138.xml | |||
ART001082564 | oai_dc | 광주권 패밀리레스토랑의 서비스품질이 고객만족, 재방문의도 및 구전효과에 미치는 영향 | The Influencing on Service Quality For Customer Satisfaction and Revisit, Word-of-Mouth Effect in Family Restaurant | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김진강(호남대학교); 박가나(호남대학교 호텔경영학과)"
] | The population of Gwangju is limit, but the family restaurants are increases day after day so we had better to create the new customers than keep maintenance of existing customer is much more important. From the research which it sees consequently family restaurant service quality customer satisfaction, Re-visit it intends, Goes mad to an information by word of mouth effect under grasping the man with underdeveloped genital organ. To answer for this research problems, analyzed some of component factors of service quality, customer satisfaction and customer loyalty is high in order. so tangible, responsiveness, empathy at service quality factor is appeared with the fact that it is not relationship of effect. According to research results, this show which service quality of family restaurant to customers satisfied. over the analysis. so we can improve the weakness of service quality and those help as well as word of mouth than revisiting position the target market in family restaurant. On the one hand, It followed that it is difference the customer satisfaction of humans occupation so on this, we have to recognize the service quality which is the substantially and we have to devise the plan. | 관광학 | null | kci_detailed_000138.xml | |||
ART001082909 | oai_dc | 수도권주민의 관광동기와 강원도 이미지 | A Study on Tourism Motives and Images of Gangwon-do by Residents in Metropolitan Area | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"함석종(강릉원주대학교); 김숙희(강릉대학교 관광경영학과)"
] | Through a study on tourism motives and images which are the major factors in decision making for purchasing tourism products and behaviors of tourism, a tourist resort is estimated to have a value as a marketing tool to secure strategic and competitive advantage. For promoting tourist destinations in Gangwon-do region, this paper was examined tourism motives and images of Gangwon-do by metropolitan residents. And by analyzing the relationship between characteristics of motives and images of Gangwon-do, a suggestion for marketing strategy was devised. | 관광학 | null | kci_detailed_000138.xml | |||
ART001082561 | oai_dc | 호텔업 직무 스트레스가 직장-가정 갈등에 미치는 영향- 리더십의 조절효과를 중심으로 - | An Impact of Job Stress on the Work-Life Conflict in Hotel Industry- Focusing on the Moderating Role of Leadership - | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이수광(경기대학교)"
] | This study is to examine the relationship between job stress and work-life conflict and the moderating role of transactional leadership and transformational leadership. Through literature and empirical study, job stress has positive impact on the work-life conflict and transformational leaderhip augments the impact while transactional leadership has independent impact on the work-life conflict. Based on the literature and empirical study job stress has positive impact on the turnover intention and transformational leadership negatively moderate the relationship of job stress and turnover intention. Transformational leadership is suggested to reduce the negative results of job stress causes. | 관광학 | null | kci_detailed_000138.xml | |||
ART001082559 | oai_dc | 여행자 심리학적 가격요인이 해외여행상품 선택행동에 미치는 영향 | Influence of travellers' psychological price factors upon behavior for choosing overseas travel products | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"변정우(경희대학교); 정삼권(유한대학교); 이홍규(제주관광대학교)"
] | Importance of price of travel products is increasing gradually and until now method such price has been mainly decided by travel agencies. However there is need for study on method of deciding products price on the basis of consumers' desires and hopes. In this treatise the author carried out investigation and research on the psychological price factors based on travellers' desire and its influence upon consumers' choice of travel products. In particular this author carried out research and investigation on the price of travel products (discount products and special products) at the consumers' side and its relationship with various factors influencing customers choice of travel products (prestige, inducement, single, phases, various prices etc.) within limited scope. Accordingly in this treatise this author attempted to identify influence of psychological price factor on choice of travel products. In the process of this research the author found out importance of psychological price for travelling in connection with choice of overseas travel products. Through this treatise the author could draw out conclusion that although psychological price was significant for simple travelling consumers but it does not have any decisive influence for choice of travel products. Accordingly in future more systematic and scientific research on psychological price of overseas travellers will be required. | 관광학 | null | kci_detailed_000138.xml | |||
ART001082190 | oai_dc | PPA를 통한 레저활동의 지역별 비교분석: 서울지역 청소년을 중심으로 | The Regional Comparative Analysis of Leisure Activities through PPA : Focused on Adolescents in Seoul | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송영민(안양대학교); 이훈(한양대학교)"
] | We examined the types of leisure activities which have to be considered for facilitating adolescents' leisure in Seoul through PPA(Preference-Participation Analysis) which is revised from IPA. The results show that adolescents' leisure activities are divided into five factors and adolescents do not participate leisure activities which they like to do. From the result of PPA, it is found that tourism, festival and event, and sports activities are needed to facilitate adolescents' leisure in Seoul. Interestingly, tourism is the most preferable activity in whole area, but in reality, they can not participate it well. So, four strategies are suggested for improving tourism of adolescents in Korea. | 관광학 | null | kci_detailed_000138.xml | |||
ART001205519 | oai_dc | 중요도ㆍ성취도 분석을 이용한 하이서울페스티벌 방문객 만족 평가 | Evaluation on Satisfactions of Visitors to Hi-Seoul Festival by Using Importance-Performance Analysis | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이후석(한세대학교)"
] | This study was analyzed to evaluate the satisfactions of visitors to Hi-Seoul Festival by using 20 measures. According to the results of analysis, Visitors' satisfactions consist of four factors; that is, 'festival operation', 'festival value', 'souvenirs', 'food'. Because, by IPA results, the performance of 'pre-promotion for the contents and schedule of the festival; 'guidance-facilities within an event place, 'pamphlets for introducing an event', was lower than their importance, it was found that the complement was urgent to improve this immediately. | 관광학 | null | kci_detailed_000138.xml | |||
ART001082553 | oai_dc | 슬로우 투어리즘의 전망과 과제 | The Vision and Prospect of the Slow Tourism | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"서정태(동원대학교); 신명석(한양대학교)"
] | Slow Tourism combines slow food and rural tourism. Slow food comes from opposite words against fast food. Slow food campaign is against fast food. Fast food has harmful effects on young people. Modern people is stressed by speedy life, so they search for slow life, slow food, slow city, and so on. At the slow- food village, urban students go through rural life, feel fresh air, eat healthy foods. Rural tourism is the breakthrough of the difficulties of rural village in Korea. Wish to research slow Tourism's definition and rural tourism, slow food, other slow movements that is begun through new paradigm and present future prospect and the vision and direction. Because slow tourism approaches in dimension of sightseeing business management we need leadership of service mind fostering, village inhabitants' participation and master consciousness, and local autonomy's partnership. Support activity, mutual understanding of local resident and professional mind, study of slow food and investment and marketing operation should be accompanied. | 관광학 | null | kci_detailed_000138.xml | |||
ART001082554 | oai_dc | 고용환경차원의 불안정성이 이직의도에 미치는 영향에 관한 연구-호텔식음료 정규직 종사원을 대상으로- | A study on the effects of employeement unstablity from employeement environment-Emphasized on the hotel food & beverage outlet permanent survivors-- | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임상현(그랜드하얏트호텔 경리부장); 원유석(그랜드힐튼호텔인사부장)"
] | This study sets focus on the hotel food & beverage outlet survivors on how they are affected by employment unrest and accumulates theories on the consequences, conducts a thorough analysis on survivors of Hotels This study actually initiated restructuring process to ultimately study on how we can reduce employment unrest to the survivors and achieve the most ideal results. The findings of the study were as follows: First, the variables that affect employment instability are; the increase of temporary employees affecting employment instability. Secondly, after verifying the relationship intention of turnover rate as a variable from employment instability, we have found that turnover rate was low when employment instability is high. Consequently, we have verified the medium effect of employment instability among it's precedence variable and result variable that it showed partial medium effect. Finally, a systematic compensation on motivation and rewarding performances of employees are required in focusing employees to minimize turnover rate. In other words, employers are to provide appropriate. | 관광학 | null | kci_detailed_000138.xml | |||
ART001082904 | oai_dc | IPA 기법을 이용한 웹사이트 관광정보 평가 | Evaluation of Tourism Information Website using the IPA method | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최화춘(경기대학교)"
] | This research was conducted for the purpose of measuring differences between importance and satisfaction of website for tourism information taking website visitors as the subjects of this survey. To confirm the differences between importance and satisfaction, Information Performance Analysis (IPA) method was used, and website evaluation factors were divided into 5 categories such as, informational attribute, design quality, convenience of use, customer service and quality of system. And it was also evaluated by total 14 attributes. Results from analysis and evaluation revealed that users of the website for tourist information were not satisfied with all evaluation factors, including informational attribute, design quality, convenience of use, customer service and quality of system and so on. In particular, it was confirmed that the most urgent areas to improve were those factors that related to the convenience of use, and that immediate measures should be taken to improve the situations. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082409 | oai_dc | 생태관광축제로서 함평나비축제의 상품개발과정, 성공요인 및 평가 | An investigation of prcedures of creating the Hampyeong Butterfly Festival as an ecotourism resource, its successful factors, and evaluation | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김성섭(세종대학교); 김영미(세종대학교 호텔관광경영학과); 송영석(세종대학교 호텔관광경영학과)"
] | The purpose of this study is to evaluate the successful factors of the Hampyeong Butterfly Festival and to identify its impacts. Hitherto, most of the studies have been focusing on its economic impacts or the level of visitor's satisfaction, which was mainly regarded as the overall satisfaction of festival participants. However, this study dealt with examining the procedure of launching the festival to clarify successful factors. In addition, it indicated that some problems incurred in festivals as well as their solutions through assessing economic, socio-cultural and environmental impacts. From an academic point of view, this study can fill the lack of research on the creation of an event or its producing process. Furthermore, this study can be used as a case study for further studies with investigation of procedures or considerable factors that makes festival successful. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082408 | oai_dc | 대학생들의 여가활동에 관한 연구 | A Study on the Leisure Activities of University Students | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"신동주(강원대학교); 손재영(강원대학교)"
] | The purpose of this paper is to research the university students' leisure activities and the factors of leisure satisfaction, to find out the those difference by the students' demographic and activity characteristics. The survey was conducted to university students who studied in Kangwon-do and 443 questionnaires were analysed using SPSS Win 11. The results are as follows: the problems of leisure activity, many students are enjoying unproductive and passive T.V watching and computer game. Second, the factors of leisure satisfaction were classified as physical, social, psychological, environmental, relaxant and educational satisfaction. Third, it was proved that some of the factors of leisure satisfaction and the leisure activities were varied according to demographic and activity characteristics. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082557 | oai_dc | 방한 외국인 관광객의 논버벌 공연 관람에 관한 탐색적 연구 | An exploratory study about Nonverbal performance by foreign tourists | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이수범(경희대학교); 이은용(경희사이버대학교); 오현득(경희대학교)"
] | Korea wave which is widely spreaded in Japan, Taiwan and other countries in southeast asia, have had effects on various kinds of field including deciding tourism destination and performance. In this context, this study is to investigate how abot the foreign tourists' behaviour and satisfaction for the nonverbal performance. In order to carry out the research, authors propsesed four varaibles(performance itself, theater equipment, explanation and human service) as subfactctor for overall satisfaction. A total 269 questionnaires were collected from Nanta(Cookin) theatere, Jump theater and Chongdong theater for 14days. A frequency analysis, one-way ANOVA and explortory factor analysis were performed by utilizing SPSS WIN Ver. 12.0 The empirical results of this study were as followed : nationality of the audience were mainly Japanese and Formorsan. And most of tourists gathered information from their accquaintance and internet. Also, according to nationality, explanation and overall satisfaction were differentiated. From this results, various implication were discussed in the conclusion. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082903 | oai_dc | 우리나라 관광기후의 공간 패턴에 관한 탐색적 연구 | The Explorational Study on the Spatial Pattern of Korean Tourism Climate | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임근욱(경희사이버대학교)"
] | To analyze the spatial pattern of the tourism climate suited to the tourism and recreational activities in Korea, TCI(Tourism Climate Index) originated by Z. Mieczkowski(1985) was used. The monthly average climate data between 1973 and 2002 from 61 observation stations were included in the calculation, and the data was obtained from the Korea Meteorological Administration. The TCI value was calculated by 5 sub-index(daytime comfort index, daily comfort index, precipitation, daily hours of bright sunshine and wind speed) using the 7 elements climate. The spatial-temporal characteristic of outdoor recreation and tourism activities based on the TCI of Korea is that the grade was better than 'average' in most regions throughout the four seasons. In particular, the monthly TCIs of May, June, September and October, corresponding to spring and fall, were 'favorable' in 85.5% of the regions, which means that the tourism resources of Korea have very good characteristics in terms of weather. Daegwallyeong was the only area that showed high TCI scores in summer, which indicates that the Daegwallyeong area is suitable for summertime tourism activities. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082908 | oai_dc | 지방정부의 지속가능한 관광개발을 위한 관광거버넌스 구축방안: 강원도를 중심으로 | Formation of Tourism Governance for Sustainable Tourism Development of Local Government: The Case of Gangwon Province | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김진동(강원도립대학)"
] | Collaboration has been discussed as an important tool for achieving sustainable tourism development. This study suggests that governance is an alternative and ideal tourism collaboration system to overcome the limitations of existing regime. Author examined cognition and causal relation based on the main variables that should be considered in building a effective local governance system for sustainable tourism development. As results, this study found that the intention to participate in local tourism governance affected the action of sustainable tourism development, and as a regulating variable, cognition differences on the goal value(the action of sustainable tourism development) and strategic value(governance formation elementsintention of participation) of local community stakeholders as the main local governance formation body were also found. The findings imply that it is important to reflect and consider these results in building local tourism governance, and the introduction and positive participation of local tourism governance system could be very necessary and reasonable for realizing sustainable tourism development in local community. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082905 | oai_dc | 사회교환이론을 적용한 카지노 영향·혜택·지지도간 분석 | Investigating Relationships between Impacts, Benefits, and Support using Social Exchange Theory | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이충기(경희대학교); 한지훈(경희대학교); 이승곤(전남도립대학교); 김수성(경희대학교)"
] | This study aims to investigate whether residents' benefits and support for casino development are related to casino impacts perceived by residents based on a social exchange theory. To this end, an on-site survey was conducted to residents at Cheongsun casino community. The results of regression analysis indicate that residents' benefits and support were affected by four factors of negative and positive social impacts, direct gambling impact, and positive economic impact. Furthermore, residents' benefits were found to have a strong effect on their support for casino development. Thus, the findings of this study support the social exchange theory. The findings also suggest that casino impacts perceived by residents are important variables in predicting their benefits and support, and in turn, benefits are also an significant explanatory variable in predicting support level. Policy implications associated with this study were provided in the conclusion section. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082901 | oai_dc | 호텔종사원의 경력정체지각이 조직몰입, 이직의도에 미치는 영향 | A Study on the Influence of Perceived Career Plateau upon Organizational Commitment and Turnover Intention of Hotel Employees | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"문상정(경운대학교); 전원배(대구대학교)"
] | This study has testified pragmatically the influence of career plateau perceived by the employees of hotel business on their work attitudes(organizational commitment, turnover intention). For this we have surveyed 204 employees working in the first grade hotels in Seoul, Daegu, Gyeongju and got the result of analysis as following. First, it was revealed that the higher structural plateau perceived by the hotel employees has a negative influence on their organizational commitment. Second, it was revealed that the higher content plateau perceived by the hotel employees has a negative influence on their organizational commitment. Third, different from our negative expectation, the higher structural plateau perceived by the hotel employees has no influence on their turnover intention. Fourth, it was revealed that the higher content plateau perceived by the hotel employees has a positive influence on their turnover intention. Fifth, the organizational commitment perceived by the hotel employees has a positive influence on their turnover intention. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082556 | oai_dc | 프로농구 관람객들의 관람동기에 따른 포지셔닝에 관한 연구: 원주 지역 주민을 대상으로 | a Study on Development Positioning Map for the Spectators of Professional Basketball, basedon Participation Motivation: a Case of the Local Residents of Won-ju | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤설민(경희대학교); 김흥렬(목원대학교 관광경영 전공 교수)"
] | This study was conducted to examine the differences with demographicgeneral properties among professional basketball' spectator groups, departmentalized by participation motivation. And then, based on the analysis about theses factors, this study intended to examine and suggest appropriate positioning for spectators of professional basketball. The results of analysis elicited some implications. First, departmentalizing results of spectator groups, based on the participation motivation, showed that a active leisure behavior and team attachment group could be named on cluster Ⅰ, and a passive leisure behavior group on cluster Ⅱ. These two groups had only on thing in common; the factor of 'stadium environment and condition' evaluated not important for watching professional sports. Second, comparison of demographicgeneral properties between clusters showed that there were significant differences in 'age', 'watching type', 'home(H) game watching', 'away(A) game watching' factors. For cluster Ⅰ, 'thirties', 'visiting the stadiums', 'revisiting for home and away game watching' factors seemed to be very close each other, as well as to had competitiveness relationships. For cluster Ⅱ, some factors, such as 'twenties', 'forties', 'watching TV or listening radio', 'no experience in watching away(A) game', seemed to had competitiveness relationships. Based on these results, the team which run professional sports would need to actively develop and try differentiated marketing strategies, after due consideration of these two groups' characteristics. For the Team, these things would be way to promote the local residents' active visiting to the stadiums, as well as growth of revenue, the admission charge, and for the local residents, to provide the proper foundation to motivate enjoying and using of professional sports as leisure activities. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082560 | oai_dc | 세계자연유산 방문객 인식에 따른 관리정책 방향에 관한 연구 | A Study on Tourists' Perception and Management Policy toward the Unesco World Natural Heritage | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"고계성(경남대학교); 임화순(제주대학교)"
] | This paper examines tourists' perception and management policy on the Unesco world natural heritage in Jeju. To find out the objectives for this study, the 16 attributes were applied. A total of 266 tourists are required to rate the perception attributes. The results indicate that those who were respondents understand UNESCO's potential value and after inscribed on the World Heritage List. First of all, positive attachment of region and preservation mind will be introduced because of this new inscription. Second, negative effects were suggested such as environmental and social disagreement among people. Hypothesis was partially significant at a .01 confidence level. The results of the analyses and management policies are as follows: (1) need aggressive marketing strategy to be better regional value with the brand for Jeju tourism with a variety of conferences, conventions, meetings, and invitation works, (2) need positive and clear an explanation about tourism policy for agreement between residents to be less negative and false information, (3) need considering more additional tourism product with educational and preservative strategy for visitors and residents. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082405 | oai_dc | 농촌의 어메니티와 체험활동이 농촌관광 참여의향에 미치는 영향 | The effect of rural amenities and experience activities on rural tourism participation intention | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오민재()"
] | This study was analyzed for the effect of rural amenity and experience activity on rural tourism participation intention. According to the results of analysis, rural amenities consist of six factors; that is, 'environment', 'landscape', 'facilities', 'traditions', 'geography' and 'culture'. Rural experience activities consist of 4 factors; that is, 'relaxation ', 'agriculture', 'play', 'education'. Three rural amenities of 6 factors('landscape', 'geography', 'culture') had a significant effect on rural tourism participation intention. Also, two rural experience activities of 4 factors('agriculture', 'play') did. | 관광학 | null | kci_detailed_000139.xml | |||
ART001082558 | oai_dc | U-Tourism을 지향하는 통합형 관광레저도시의 발전방향 모색 | Study on Development Direction of Integrated Tourism Leisure City in the U-Tourism Environment | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤병국(경희사이버대학교); 양병윤(경희대학교)"
] | 본 연구는 서남해안의 관광레저도시 개발을 위한 효과적이고 진취적인 개발방향과 최첨단 기술을 적용한 개발과 보존의 적용 사례를 제시하기 위한 것이다. 이를 위해 가장 중요시 되는 요소로는 그 지역의 특성을 가장 먼저 파악하고 관광개발의 단계에 따라 상호 유기적인 가치 사슬의 관계를 형성하게 하고 유도하고자 한다. 이를 위해 GIS, RS, RADAR, ITS, RFID, GPS, 무선통신 등의 첨단 장비를 이용하여 U-Tourism을 지향하는 통합형 전자 휴양도시를 세우고 향후 개발과 보존을 위한 지속 가능한 방법을 제안하고자 함에 있다. | 관광학 | null | kci_detailed_000139.xml |
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