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|---|---|---|---|---|---|---|---|---|---|---|---|---|
ART001171311 | oai_dc | 한국전통호텔업 발전에 관한 법률적 정비방안 구축 | Law Maintenance Device of Korea Traditional Hotel Devolopment | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이경숙(김포대학)"
] | This study is a law maintenance device of korea traditional hotel.In korea, traditional hotel's development is not prosperous. so first of all, take a view of a law maintenance device. also korea old house practical used korea traditional hotel. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171212 | oai_dc | 호텔종사원의 영상화면단말기 작업이 인체에 미치는 영향 | The Effect of Visual Display Terminal Work on the Human Bodyin Deluxe Hotel Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박희석(남서울대학교)"
] | This study was performed to investigate the effects of video display terminal(VDT) work on the human body in deluxe hotel industry and to provide data for preventing VDT syndrome. A questionnaire survey was made to 440 VDT workers at 22 deluxe hotels in Seoul, Pusan, Daegu, Dajeon, Kyungju and Cheju cities from Sep. 20 to Oct. 31, 2005 and 280 of them were finally used for statistical analysis. The VDT syndrome in the present study included five factors, namely as eye-related symptom, psychological symptom, general body symptom, musculoskeletal symptom and skin-related symptom and the estimates of Cronbach coefficients of the five factors were 0.954, 0.953, 0.955, 0.957 and 0.952, respectively, showing very high reliability. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171802 | oai_dc | 임파워먼트가 직무만족 및 조직몰입에 미치는 영향-외식업체의 비정규직 종사원을 중심으로- | The Effects of Empowerment on Job Satisfaction and Organizational Commitment | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이상희((주)Savoy F&B)"
] | The purpose of this study is to know how empowerment is effecting the contingent workers in the foodservice industry. Many companies is striving to reduce the cost of the operation and to increase the effectiveness between the theoretical and actual condition. Recently the concept of the empowerment is becoming important to the executives and the manager team. Then how about applying the empowerment to the contingent workers? The result of this research indicated that the contingent workers empowered is satisfying their job condition of coworkers, senior workers, payment and job itself. And the most important of this conclusion is concern, interest of their company and the seniors. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171801 | oai_dc | 항공사 직원이 지각한 공익마케팅 및 기업이미지가조직몰입에 미치는 영향 | The effects of organizational commitment on social marketing &corporate image which are perceived by airline employees | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이형룡(세종대학교); 우상철(세종대학교); 정지연(세종대학교)"
] | The preceding studies of corporate social marketing have tried to find out economic effectiveness of corporate social marketing, and focused on customer's response. Those papers have included studies about customer's perceived image of corporate and corporate's result of them. However, they overlooked employees' response, as internal consumers, about social marketing.Therefore, this study tried to examine the correlations between employee's perceived social marketing activity and image of corporate and how they influence to organizational commitment. The employees of airline companies were taken by this paper as a sample group because their companies have done social marketing actively in these days. | 관광학 | null | kci_detailed_000140.xml | |||
ART001205345 | oai_dc | 푸드서비스의 아웃소싱에 관한 연구-급식기관의 의사결정 요인분석을 중심으로 | Contracting out Foodservice Operation: An Analysis of the Determinants of Institutions | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송성인(청주대학교); 송성미(NY Stanford Hotel)"
] | 최근의 경기침체 속에서 푸드서비스 산업(Foodservice industry)은 심화되는 경쟁, 비용요인의 상승, 고객선호의 끊임없는 변화 등 내.외부적으로 취약한 경영환경에 노출되어 있다. 이런 환경에 대응, 경영자들은 푸드서비스의 생산 및 공급에 있어서 생산성(Productivity)을 향상시키고 조직의 경쟁력을 제고하기 위한 방법을 모색하고 있다(Kim & Dayspring, 2004). 경영조직의 재정비(streamlining), 정보기술(IT)의 도입(Babbitt, 1998;Dwyer, 1998; Liddle, 2000;Food for thought: Majoring in, 2003; Kim &Dayspring, 2004; Sheridan, 2004), 기업인수(acquisition), 리프랜차이징 등이 그 대표적인 방법들로 시도되어 오고 있다 (Market Profile, 2000).특히, 학교, 대학, 병원, 기업 및 산업체, 군부대 등에 부속되어, 푸드서비스 부문에서 독자적인 영리는 추구하지 않는 단체급식기관(Institutional Foodservice)들은 점차 동 부문 예산의 감소에 직면하여 기존의 급식운영 방식을 재점검하면서, 운영의 효율성을 제고하기 위한 과학적 방안들이 매우 중요하다. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171263 | oai_dc | 수도권 인접 관광브랜드의 브랜드지수 평가 | Brand index Evaluation of Tourism brand near the Capital area | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이태희(경희대학교); 정민채(경희대학교)"
] | This study intended to produce brand index evaluation for tourism destination. Six factors such as awareness, preference, value for visit, uniqueness, popularity, and price premium were identified for measuring and evaluating brand index of tourism destination. Based on the these factors, 11 domestic destinations were evaluated and compared in terms of brand index criteria. Value for visit was found to be the most important factor for brand index of tourist destinations. According to this evaluation, we can guess positioning establishment as well as ranking change of tourism destinations. | 관광학 | null | kci_detailed_000140.xml | |||
ART000981068 | oai_dc | 직무스트레스에 따른 조직몰입과 직무만족-고용형태에 따른 조절효과를 중심으로 | Organizational involvement and job satisfaction at the job stress-basedon the control effect of employment mode | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양춘희(남서울대학교); 권용만(남서울대학교)"
] | The results of the analysis can be summarized at the following: First, the influence of job satisfaction varies factors in job stress expect participation in decision-making at full-time employees, but only two factors 'task characteristic, role conflict' at part-time employees. Second, factors in job stress with role conflict, leadership style showed significant difference depending on employment mode. Therefore, full-time employment showed the increase task level and trust in organization and part-time employment showed increase task and participation in decision-making implying the decrease of job stress through the endowment organizational involvement. Third, the influence of job stress depending on the employment mode showed no significant difference. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171313 | oai_dc | 외식업 프랜차이즈의 관계적 특성과 관계의 질이장기지향성에 미치는 영향 | The effects of the relation characteristics and the relationship qualityon the long-term orientation in foodservice franchise | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김영국(동국대학교); 한경수(두원공과대학); 양신철(경민대학)"
] | This study investigated the effects of relation characteristics and relationship quality on the long-term orientation in foodservice franchise The study also provides a conceptual framework of mutivariate casual modeling procedures using the statistical technique of LISREL.In order to test the hypotheses presented in the study, the model delveloped was analyzed. The results indicated that the relation characteristics and the relationship quality variables a direct and an indirect effects upon the long-term orientation between franchisors and franchisees in foodservice industry. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171159 | oai_dc | CVM을 이용한 비시장 관광자원의 가치추정:개방형 질문의 정보편의를 중심으로 | Estimation of the Economics Value of Non-market Tourist Attractions using CVM:The Case of Information Bias in Open-Ended Question Formats | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"허중욱(강릉대학교)"
] | Contingent valuation methods(CVM) leads to estimation of the economic value of non-market tourist attractions. This research is to verify the information bias that is worked to overestimate or underestimate the result of willingness to pay(WTP) for estimation of tourist attractions as public goods. As the results, the difference between ante WTP and post WTP is to verify significance 0.5 level in existence of price information. But these results is very tinies. These results is caused by social standard price, number of sample, lower nonresponse. Therefore, researcher have to design the scenario of hypothetical market using a comparison between WTP in payment vehicle. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171803 | oai_dc | 외식 프랜차이즈 시스템의 장기지향성 형성요인 | The Forming Factors of Long-Term Orientationin Foodservice Franchise System | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김은희(한국호텔관광전문학교 )"
] | The purpose of this study is to investigate the factors forming long term orientation between franchisor and franchisee in foodservice franchise system. The major findings of the study are summarized as follows;First, commitment had positive effects on the long term orientation between franchisor and franchisee. Second, trust for franchisor had positive effects on commitment. Third, relational norms, perceived support, quality of communication and satisfaction with previous exchanges had positive effects on trust. Otherwise reputation of franchisor had no effects on trust. Fourth, transaction specific investment, perceived support and relational norms had positive effects on commitment. Otherwise quality of communication, satisfaction with previous exchanges had no effects on commitment.Based upon the results of analysis, it is necessary to develop methods for increasing trust and commitment in franchise system. Also future researchers have to do bi-directional studies surveying the franchisor and franchisee's perspective and analyze what other factors affecting the formation of long term orientation. | 관광학 | null | kci_detailed_000140.xml | |||
ART000981185 | oai_dc | 호텔등급 및 시계열 사건에 따른 호텔의 경영성과 비교분석 | A Comparative Analysis on the Hotels' Management Performance accordingto the Class of Hotels and Critical Events of Time Series | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"권용주(전북대학교); 김홍범(세종대학교); 강윤정(충북대학교)"
] | The purpose of this study is to analyze the management performance of hotels according to their classes and the critical events of time series data. For analyzing this study, finance statements of hotels for recent 6 years were employed. This study tries to grasp out the financial status of Korean five star and four star hotels and help hotel's general manager to make a rational decision by putting out useful informations after confirming changes of management result as external impacts such as 9.11 terror, SARS, IRAQ war.This study, first, puts in literature review and descriptive examination on the hotels' financial status and structural variation using such secondary data as a periodical publication, statistic data, books related to this study and papers. Substantial analysis were performed on financial statements of selected hotels and carried out comparing analysis using financial rate and room rate.According to outcomes of this study, hotels appeared to have a significant difference about financial result according to their classes and the characteristics of external impacts. The financial analysis of hotel will help the GM to make a decision and set up a strategic of management, so it will carry out financial analysis which can offer an exact judgement about environment of hotel. | 관광학 | null | kci_detailed_000140.xml | |||
ART000982271 | oai_dc | 호텔 판매환경 인식에 관한 연구- 객실판매부서를 중심으로- | Recognition of Sales Environment in the Hotels
- Focused on the Room Sales - | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"신강현(남서울대학교)"
] | The purpose of this study is focused on contributing to secure the customer and the pursuit of profits as the new strategies, is suitable at the information era, by finding the problems of sales activities and improving the these, and to develop the high value-added industry by supplying the highly quality sales service though the renovation of the personal sales strategy.The limitation of this study is to not deeply research the individual part and not go into details selecting only the deluxe hotels in Seoul, especially little lack to verify the relationships of the customers and salesmen, in the future, following study to solve these limitations is expected.Finally, desire eagerly the results of this study are helpful to the rationalization of management in Korea. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171855 | oai_dc | 골프장 개발에 대한 관광지주민의 영향지각 차이분석 | Residents' Perception differences on Golf Course Development | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"조배행(우송대학교); 지봉구((주)TOUR114여행사)"
] | The purpose of this study was to analyze the perceptions of local residents towards the golf course development. The region of this study, Anmyeon-do has been developed as an international tourist destination since 1993. This study was trying to estimate the perception differences between groups of resident in teams of geographic characteristics, relatedness of tourism and psycho-behavioral characteristics. Self-administered questionnaire survey was administered for the residents. Frequency analysis, factor analysis, t-test, and ANOVA was tested for the perception differences. It was revealed that geographic characteristics, relatedness of tourism and psycho-behavioral characteristics were useful to test the perceptions differences of residents towards the golf course development. Implications are drawn for regional tourism development policy and golf course development. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171213 | oai_dc | 2004 부산 국제영화제 의 이미지가 방문객의 만족도와재방문 의사에 미치는 영향 | Effect of the 2004 Busan International Film Festival Image on Visitors' Satisfactionand Revisit Intention | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이창호(경주대학교)"
] | The purpose of this study is three fold: (1) to explore the image of visitors attending '2004 Busan International Film Festival; (2) to investigate any significant effects of image dimensions on visitors' satisfaction and revisit intention to others; and (3) to examine any significant relationships between image dimensions and demographic variables.The results show that six dimensions of image were derived from nineteen image attributes, using a factor analysis. A correspondence analysis indicates that statistically significant relationships existed between some of image factors with respect to the demographic variables of age and income. A regression analyses also indicate that most of image factors had significant impact on visitors' satisfaction and revisit intention to others. The findings of this study will provide event and festival managers with useful implications in planning the effective event programs. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171262 | oai_dc | e-Ticket 소비자의 이용실태와 만족요인에 관한 실증연구 | Use Reality and satisfaction factors of e-Ticket Customer | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이용일(남서울대학교)"
] | The e-Commerce on the base of the internet is the revolution of distribution structure. Airline and tourism industry also have to participate in the change of distribution structure. Therefore, Airlines accepted the e-ticket system ; e-Commerce. The purpose of this study is to investigate airline customers" using situation of e-Ticket and factors analysis of consumer satisfaction. For data analysis, Statistical analysis method is performed by SPSS-Win 11.5.. Results of analysis revealed that customer prefer the paper-ticket to e-Ticket and the factor analysis of consumer satisfaction is investigated by 4 factors. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171106 | oai_dc | 호텔종사자의 자긍심과 직무만족이서비스 제공수준에 미치는 영향 | The Effects of Hotel Employee's Self-esteem andJob Satisfaction on Service Delivery Level | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박태수(경남대학교)"
] | This study aims at exploring the effects of hotel employee's self-esteem and job satisfaction on service delivery level in the Busan region deluxe hotel companies. And has reviewed the theoretical background of elf-esteem, job satisfaction and service delivery level, and set up the hypothesis to test the relations with hotel employee' self-esteem, job satisfaction and service delivery level.Sample subjects used in this study were 318 employees working at deluxe hotel in Busan. The data from this survey were analyzed by using various statistical techniques including frequency tables, factor analysis, and simple regression analysis. Through testing hypotheses, there suggested that hotel employee's self-esteem and job satisfaction had significantly affected the service delivery level. Especially, the employee's self-esteem had a great effect on job satisfaction. | 관광학 | null | kci_detailed_000140.xml | |||
ART000981191 | oai_dc | 관광기업 온라인 운영방식 비교연구 | A Comparative Study on Using On-line Services of Tourism Company | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김근형(제주대학교); 서용건(제주대학교)"
] | The importance of managing websites for travel agents has become critical. Largely, the methods of creating and managing the websites are divided into: web-hosting and self-management ways. Also, because travel agencies do business with tourists as well as cooperation companies, the web sites for the travel agency have to contain B2C(Business-to-Consumer) and B2B(Business-to-Business) functions. However, it is arguable for travel agents to decide which way is better because each one has pros and cons, and each company has different resources and characteristics. The main purposes of this article are two-fold: 1) to review pro and cons of web-hosting and self-management of website for travel agents; and 2) to provide useful implications for travel agents regarding B2C and B2B functions, agency's satisfaction using website, and managerial performance. | 관광학 | null | kci_detailed_000140.xml | |||
ART000980842 | oai_dc | 이벤트 동기: 이천도자기 축제 사례연구 | Event Motivations : A Case Study of Icheon Ceramics Festival 2005 | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"전창석(남서울대학교)"
] | 여행목적지의 경쟁력확보와 성공적인 운영에 있어서 여행자 혹은 방문자의 동기를 이해하는 것은 매우 중요하다. 본 연구는 국내 대형 축제인 이천도자기 축제 방문자의 방문동기를 연구하고자 실시되었다. 요인분석 결과 5개의 중요 요인 -오락 및 여흥, 지식, 사회적 유대, 일상탈출, 이벤트충성도- 으로나타났으며, 회귀분석 결과 총 만족도에 영향을 미치는 것으로는 지식요인인 것으로 판명되었다. 방문자의 일반특성을 이용한 일원분산분석(ANOVA) 결과는 이천도자기 축제에 대한 유용한 결과를 보여주고 있다. . | 관광학 | null | kci_detailed_000140.xml | |||
ART000982400 | oai_dc | 논산 그린투어 활성화 방안 | The promotion methods of Nonsan green tourism | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"전명숙(건양대학교); 정민의(백석대학)"
] | 현대인의 소득수준 향상과 여가시간의 확대, 삶의 질 향상에 대한 욕구 증가에 따른 여가에 대한 인식변화는 농촌관광에 대한 수요를 촉진시키는 역할을 하기에 이르렀다. 그린투어란 자연에서의 관광 또는 농촌관광의 의미로서 전형적인 틀을 벗어난 관광객과 바쁜 생활에 지친 도시인들이 농촌의 정서와 잊혀져가는 향수를 달래는 과정의 하나로서 바쁜 현대인의 생활에서 부족한 자연과의 접촉을 원하는 심리에서 나온 결과이기도 하다. 논산지역의 그린투어는 농산물 수확, 농촌숙식숙박 체험, 인근 문화유산 답사와 결합하여 농촌지역에 농촌관광의 성공적 사례를 제시하고 있지만 더욱 더 보람차고 효율적인 농촌관광으로 거듭 나기 위해서는 관광객을 현재의 경유형에서 체재형으로 변화할 수 있도록 관광인프라 구축과 인근 관광자원과의 연계를 활용한 관광의 다양성 구축, 서비스제공자와 지역주민의 대고객 서비스 교육이 지속적이며 정기적으로 이루어져야 할 것이다. | 관광학 | null | kci_detailed_000140.xml | |||
ART000982401 | oai_dc | 국내 크루즈산업의 장애요인 | The elements of obstacles in the korea cruise industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"하인수(한림대학교)"
] | The meaningful findings on the basis of the empirical analysis can be briefly summarized as follows.The analysis related to the elements of obstacles, they was anxious for the financial ability of the owner and profitability of the business. However the procedure of entry/departure and the cancellation charge were relatively less important. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171314 | oai_dc | 효과적인 호텔연회매출을 위한 마케팅전략 | Marketing Promotion Strategy of Maximum Banquet Revenue in the Hotel | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이무성(탐라대학교)"
] | The study conducted with this point of view began with the following goals in mind. First, by observing and analyzing differing opinions of marketing on maximum banquet revenue with the actual conditions, systematization of marketing strategy opinions and concrete goals were formalized.To achieve the objective of the research, both the method of a documentary research using domestic documents, which is the focus of the research, and the method of an evidentiary research that concentrates on the tourist hotels in Korea. | 관광학 | null | kci_detailed_000140.xml | |||
ART000982399 | oai_dc | EU의 동구확대와 역내 관광산업-독일 컨벤션산업 정책을 중심으로 | The EU Enlargement to Eastern Europe and the Internal Tourism Industry
-The Convention industry policy in Germany | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박숙진(경기대학교)"
] | This paper analyzes the Convention industry policy in Germany of the EU Enlargement to Eastern Europe and the Internal Tourism Industry. To the precedent, the Convention Industry strategy in Korea on the change in the situation of the North-east Asia finds the following results: First, the building of the Convention Center on the North-east Asia as Hub Strategy. Second, legislating for the encouragement of convention industry. Third, the development of personnel resource management system in Convention employees. Lastly, the establishment of the convention bureaus. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171746 | oai_dc | 컨벤션 전담기구에 관한 연구 | A Study on Convention & Visitors Bureau | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"신혜숙(삼척대학교)"
] | This study is focused on Convention & Visitors Bureau(CVB). This is because the importance of CVB's role in convention industry. Author has reviewed the current situation of CVB in America, Japan, and Korea. Then has drawn some problems of CVB in Korea. The required plans from this study are as follows: 1) To establish Convention & Visitors Bureau for major city in Korea. 2) To build cooperation system between CVB and related industries. 3) To strengthen CVB's function and status in order to cooperate easily with related government agency. 4) To improve the laws and regulations connected with convention industry. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171158 | oai_dc | 중저가 체인호텔 브랜드이미지 포지셔닝 | The Brand image Positioning of the Budget Chain Hotel | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"주영태(경희대학교); 한진수(경희대학교)"
] | The objectives of this study is to suggest the effectives direction to set up a Brand image positioning strategy of Budget chain hotels.Positioning strategy is very important when competitions become intense. Considering those rapidly changing environment and customers' needs and Positioning philosophy become essential in organizational strategies. To implement positioning strategy, it is necessary to draw positioning map and interpret it. Positioning map would be useful tool to identify customers' basic needs and the underlying dimensions of Brand image attributes when customers evaluate hotels.This study have run paralleled with both of the literature study and empirical study to achieve the purpose. In case of empirical study, this study was adopted a questionnaire which is composed on a literature study basically. The target of research was the customers who have been stayed in Budget Chain hotel, the postgraduate course student specializing in hotel management. The authors investigated five Budget chain Hotels(Bestwestern, Ramada, Holidayinn, Ibis, Joatel) in Seoul and The sample of validity was fixed 220 volumes. The research data were executed a frequency analysis, reliability analysis, (Multiple)Correspondence analysis, by using SPSS statistics package. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171312 | oai_dc | 리조트 기업문화에 대한 집단별 인식차이 분석 | The Factor Analysis of the Group Assestment for Resort Corporate Culture | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"정태웅(경기대학교)"
] | Becoures of the industries growing, while the competitive environment is increasing severely, the business culture is a serious thing to achieve the goal of the business including resorts. But it is a beginning step in the nation. Therefore, the purpose of the this study was to identify literature related to the corpate culture in resorts, and to propose the basic informations for the development of resort corpate culture in the future through the research results. To achieve the purpose of the study, Based on this theoretical study, The techinques used in the theory are frequent analysis, reliability test, validity test, ANOVA, using SAS.The results of this study are as follows : First, There are 5 Factors, The result reveal that influence factors of resort corporate culture, the factor of the characteristics for resort culture are different by authorized forms of resort management and year of incorporation. used ANOVA. The result reveal that influence factors of resort corporate culture, the factor of the characteristics for resort culture are different by authorized year of age, scholarship, operating departement, monthly income. used ANOVA. Finally, it is hoped that the findings of this study will be helpful to both present and future resorts industries. | 관광학 | null | kci_detailed_000140.xml | |||
ART000980839 | oai_dc | TCM의 여행비용변수에 대한 논의 | Discussion on the Travel Cost Variable of ; TCM | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송운강(강원대학교); 류환경(강원대학교)"
] | This study discusses on the travel cost parameter of Travel Cost Method. For this reason, the study estimates the tourism and recreational value of the Taebaek provincial Park in Korea by TCM using some important proxy variables of travel cost such as physical travel distance and transportation fee including the opportunity cost. The results were derived from the analysis results. First, the study reveals that there are some differences in the values according to the proxy variables. The study results imply that one needs careful consideration in selecting the proxy variable of TC. The study also shows that opportunity cost of the travel time is very important factor considered in studying TCM. In spite of the above implications, this study has some limitations. The main problem is come from the assumptions of TCM. Another limitations are laid in the number of regions analyzed owing to the difficulties in obtaining the secondary data, and the number of the sample in the regions. For this reason, even though it is very tough, the above limitations should be overcome to bear more significant results. | 관광학 | null | kci_detailed_000140.xml | |||
ART000981303 | oai_dc | 방한 일본관광객의 관광동기에 따른 만족도 분석 | An alysis of Japanese Tourists' Satisfaction accordingto Their Tourism Motivation | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이동희(호남대학교); 이홍규(제주관광대학교)"
] | In the social phenomenon to obtain information on specific places unconsciously as information becomes popularized with a medium of mass media, the sites of film location for TV drama or movies rise as new tourism products. Especially, as the people including the domestic press become interested in it in the wind of Korean trend, the number of Japanese tourists increases as the tourists of Japanese outbound market close to Korea choose Korea as their destination.Especially, I would like to perform the statistic analysis of general satisfaction according to the visiting motivation of Japanese tourists in the overseas tourism market environment of Japanese tourists occupying about 46% in the tourism market of Korea, to propose the result and to study the suggestion to solve the study issue and the theoretical concept on the future study. The object of this study is to seek for the efficient plan to increase the possibility of revisiting of Japanese tourists by taking Japanese tourists occupying high percentage among foreigners visiting Korea as a target and investigating the satisfaction level through satisfaction analysis and the intention to revisit to Korea and to recommend to others. I believe that it is required to develop the standard for satisfaction according to the tourism motivation and to expand the area of variables in the future study. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171052 | oai_dc | 남한 거주 탈북자들의 관광만족, 여가만족, 사회적 지지가우울 성향에 미치는 영향 | The Effects of the Tourism Leisure Satisfaction, Social Support on the Depressive Traits of North Korean Defectors | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송지준(경북외국어대학교)"
] | This study was performed how to reduce the depressive traits of North Korean defectors. This study aimed to investigate whether the tourism satisfaction and leisure satisfaction affects the social support and depressive traits for North Korean defectors. The sample size of this study is 126, which makes it possible to do statistical inferences. As statistical methods, Structure Equation Model (SEM) with AMOS 4.0 is used. Four principle results emerged from this study. First, tourism satisfaction affect negatively depressive traits. Second, leisure satisfaction affect negatively depressive traits. Third, leisure satisfaction affects positively four sub-factor of social support. Fourth, emotional support, appraisement support, among the four sub-factor of social support, affect negatively depressive traits. The study suggests that social tourism programs and leisure programs to help North Korean defectors are needed, and the programs should be plan goverment agencies and civic organization related to North Korean defectors. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171105 | oai_dc | 관광관련학과 현장실습에 대한 학생들의인식과 진로결정과의 관계 | The Relationship Between Student's Perception ofInternship Practice in Tourism Education and Job Decision | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤지환(경희대학교); 박영기(경원대학교)"
] | In today's competitive society, students are faced with a selective job market which places premium on experience. Hands-on experience cannot be imparted through lectures. The main purpose of this study is to analyze the relationship between the student's perception of internship practice in tourism education and job decision. Results indicated that some of the student's perception of internship practice such as the perception of the contents of internship program and cooperation of college and industry etc. affected to their job decision. Implications internship program planner of college and industry are discussed. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171748 | oai_dc | 고객의 질이 호텔기업의 서비스품질에 미치는 영향-척도개발 및 효과분석을 중심으로- | Effect of Customer Quality concerning Service Quality in Hotel FirmWith a focuse on developing scale and analyzing effect | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최복수(인하공업전문대학); 신철호(인하공업전문대학)"
] | This study proposes the customer quality as a parameter of service quality from a new perspective, develops an evaluation scale for it in relation to the service business, analyzes and evaluates the its effect on service quality and performance. Frist, the concept of service quality and customer quality was investigated in the literatures, to find a basis for its relation to the quality of hotel service. However, previous researches on the topic of customer grade were scarce, and because the elements that constitute customer quality have not been identified, interviews to derive at the elements that can evaluate customer quality and pre-investigations of hotel customers based on these elements were performed to confirm the reliability of the assessment scale, which with some minor adjustments, was developed into the final customer quality assessment scale.The quality of hotel service was defined in terms of four comfonents : customer quality, physical quality, service provider quality and hotel quality; The conclusions of this study based on the analysis of actual date can be summarized as follows : 1) This study primarily focuses on developing a customer quality assessment scale to confirm the importance and effects of customer quality. 2) The effect of hotel quality on performance becomes more meaningful when customer quality is considered. 3) Customer quality plays a significant indirect role via hotel quality on performance, and the physical quality and service provider quality offered to the customer at a hotel have more direct effect on performance, illustrating the difference in the effect on hotel quality depending on the component of hotel quality. | 관광학 | null | kci_detailed_000140.xml | |||
ART000982397 | oai_dc | 관광정보의 국제 경쟁력 강화방안 | Development of competitive information system for tourism | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"변정우(경희대학교); 박선희(경희대학교); 박상환(경희대학교)"
] | Internet-based information infrastructure provides potential tourists with a variety of information on destination choice, its prior information, destination design, and so on.This reality increased the role of tourism information, and providing tourism related information through tourism homepage became very important in particular. Thus, tourism homepage played important role in tourism decision-making process by providing a variety of tourism information needed by users. The competitiveness of tourism information through tourism homepage became very important in the countries that the internet-based information infrastructure has been developed such as Korea. In this respect, the purpose of this paper was to suggest any alternatives of making tourism information more competitive in the view of users in competing countries. For this end, this study conducted surveys on the national and international level, and examined the quality of information (eg., wrong or true information) associated with existing tourism homepages. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171104 | oai_dc | 행정중심복합도시의 지역관광 영향모형 연구 | The model of tourism impact by construction of MAC | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"민동규(호원대학교)"
] | This paper attempts to suggest a modeling approach to tourism impact of analysis, by which the construction of Multifunctional Administrative City(.MAC). In the past times the appraisal was mainly based on the economic analysis that is well known to Benefit-Cost analysis. The B/C analysis, which evaluates the projects effects in monetary terms, has been used in several countries owing to its simple and clear application. Nowdays, economic analysis looks like an element of many items to be evaluated for project appraisal in many countries where multi-criteria decision making has been applied in. This method covers several direct and indirect effects from the NAC, besides on tourism and regional welfare costs. This study compares with the appraisal methods and items which are being used on TE, TT, TR, TI. Social·Culture and Environment effects and impacts of tourism development projects which are omitted from MAC projects appraisal in Chung-Cheong province, are main elements of evaluation in many sides. Especially environmental effects which are difficult to count in monetary terms, formed main issues in project appraisal of developed region. They should be applied in Chung-Cheong MAC project, considering the trends of project appraisal. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171053 | oai_dc | 여행서비스 품질만족과 관광자 웰빙(Well-Being) | Service Quality Satisfaction and the Sense of Well-Being in Travel Agency | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김정훈(광주대학교)"
] | The Term of well-being is widely used in tourism. Now, more than ever, the concept of tourism for the purpose of enhancing 'health' and 'quality of life' is needed. In this sense, well-being tourism is travel with the intention of enhancing balance and harmony mentally, emotionally, physically and spiritually. And evaluate traveler's satisfaction through the service offered by travel agencies is important. In this context this work examines the association between the satisfaction and the well-being of those taking travel goods. To achieve this goal, subjective well-being(life satisfaction, positive affect, negative affect) and psychological well-being(Autonomy, environmental mastery, personal growth, positive relations with others, purpose of life, self-acceptance) factor model is used. Through this study we can find the five suggestions which that is enhancing travellers well-being and the limitations of the empirical study. | 관광학 | null | kci_detailed_000140.xml | |||
ART000978544 | oai_dc | 호텔의 수익관리와 객실요금의 공정성 지각간의 관계 | Relationships Between Hotel Revenue Management andCustomer's Perception of Fairness | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"구자혁(배재대학교); 이상건(배재대학교); 김영화(경북과학대학)"
] | This study examined an issue of hotel's flexible pricing policy influencing on customer evaluation of fairness at tourist hotels in Seoul, Korea. This study then examines how they perceive on the flexible hotel room discount rate pricing offered to customers in a hotel and how they react on a change of the flexible hotel room rate pricing. A total of 394 questionnaires were gathered from foreign guests in deluxe hotels, and the findings were as follows: First, the regarding the limits and benefits in the cancellation of reservation, guests perceived them as fair both on the refund policy of full regular rates and cancellations. Second, the customers perceived it fair that schedule change or the length of stay can be changed on same condition. Therefore, if hotels impose with a little penalty caused reservation cancellation and the they offer more discounted rate, complementary breakfast, room class level up and additional milage bonus for flyer etc. when customers reserve next time, they perceive fair on penalty caused reservation cancellation. Finally, hotel marketers must keep in mind that they have to offer quite flexible hotel pricing rates that would be suitable to market principles and competitive behavior, particularly in promoting inbound volume to hotels. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171261 | oai_dc | 관계지향적 리더십이 관계품질, 조직몰입에 미치는 영향- 중식당 소유주와 지배인 간의 관계를 중심으로 - | The Effect of Relational Leadership on Relational Quality
-Organizational Commitment Between Owner and Manager in Chinese Restaurant Context- | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"변광인(세종사이버대학교)"
] | This research is to examine the structural relationships between transformational/transactional leadership, relationship quality, and organizational commitment in chinese restaurant context. In order to empirically investigate the proposed model, the data were collected from 188 respondents randomly selected among the managers who work in 188 chinese restaurants in Seoul and Kyonggi-do, which registered in Korean Food Central Association, Korean Foodservice Management Association, Menupan.com.The findings are as follows: First, core transformational leadership influences directly satisfaction with manager and indirectly trust in owner. Second, supportive leader behaviors influence directly satisfaction with owner and trust in owner. Third, contingent rewards influence directly satisfaction with owner and trust in owner. Fourth, contingent punishments influence directly satisfaction with owner. Fifth, satisfaction with owner strongly influences trust in owner, which in turn increases affective commitment. Finally, trust in owner influences affective commitment. This implies that trust in owner plays a fully mediating role in the relationship between satisfaction with owner and affective commitment; that is, in order to increase managers affective commitment, owner should make his/her manager trust him. | 관광학 | null | kci_detailed_000140.xml | |||
ART000982398 | oai_dc | 여행사의 외부위기에 대한 위기관리 연구 | Crisis Management about Outside Crisis of Travel Agency | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유재흥(경기대학교)"
] | There are varieties of elements which threatens a corporate. Out-breaking elements such as natural disasters, wars, political upheaval, big accidents, consumer boycott, environmental issues, labor disputes and many more occurs and the ways for the corporate to cope with these difficulties are multifarious in its appearance. In the developed nations, who have had variety of changing experiences in their economical situations and have encountered quiet a number of corporate's critical moments, operates a prior management by preparing risk management manuals, trial training to cope with crisis situations as well as the employment training.In the case of tourism industry, which has smaller scale compared to other industries of Korea, systematic approach for risk management is not made although it is exposed to risky situations.The purpose of this study is to inspect present states of crisis management level of travel agencies. It aims to present a direction to successful crisis management activity of travel agencies with awareness of the problems to overcome the variety of crisis which occurs during the management of travel agencies. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171157 | oai_dc | 해외골프 관광객의 만족과정 | The Overseas Golf Travelers' Satisfaction Process | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"주영환(원주대학)"
] | With increasing numbers of golf travelers who prefer overseas golf resorts, it is becoming more important for domestic golf resort managers to identify the variables that attract or retain their patrons. Yet, relatively little is known about the determinants of, and best way to measure, golf travelers' satisfaction. The purpose of the present study is to investigate the determinants of overseas golf travelers' satisfaction based on the actual performance model of satisfaction. A sample of golf travelers who visited golf resorts in Bangkok and Chiangmi in Thailand was selected through a convenient sampling method. The results reveal that performance on golf resort facilities, performance on the desire for experiencing different cultures, performance on the quality of golf courses, performance on the desire for relieving stresses, and performance on the desire for improving human relationships with companions. Furthermore, it is found that overseas golf travelers' satisfaction is highly correlated with post-hoc behaviors such as intentions to revisit and words-of-mouth. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171051 | oai_dc | 한․중 관광협력을 통한 중국관광시장 진출전략 | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이웅규(순천향대학교); 嚴姸子(한국관광학원)"
] | 중국이 급부상하면서 한국 및 세계경제에 미치는 영향은 상당할 것이며 경제뿐 아니라 사회에 미치는 영향 또한 무시할 수 없을 것이다. 특히 한국의 관광시장에 미치는 영향력은 아주 크다고 할 수 있다. 따라서 한·중 관광협력을 통한 지속적인 교류를 통해 양국간의 관광산업을 발전시킬 수 있다. 또한 급팽창하는 중국관광시장에 진출할 수 있는 교두보를 마련할 수 있을 것이다.이를 위해서 우리는 단편적이나마 중국의 관광산업정책과 발전현황을 파악하고 여기에 대응하여 한국 관광기업이 중국에 효과적으로 진출할 수 있는 전략을 모색해 보았다. 또한 보다 장기적이고 치밀한 관광지원정책과 비즈니스 전략만이 우리가 무한 경쟁에서 살아남아 효과적으로 중국관광시장에 진출할 수 있다는 점을 명심해야 한다. | 관광학 | null | kci_detailed_000140.xml | ||||
ART001171856 | oai_dc | 한국 주얼리 관광상품의 브랜드자산 관리체계 연구 | The Brand Asset Management System of Jewelry Tourism Goodsin Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤병국(경희사이버대학교); 임범종(극동대학교); 이상언(극동대학교)"
] | Constructs the study result jewel goods and the brand of the enterprise and from the hazard which it manages efficiently with after words the same strategy marketing plan is necessary.First, it precedes to price competition and secures the margin of the enterprise income and goods public information of the material for goods development with effort, the application of the price system which is clear is necessary with the product and brand discrimination. The second, currently bail circulation enterprise the establishment and system bringing into the open circumstance of efficient circulation structure are necessary in oversaturation condition. Third, positive advertisement and marketing investment it leads and the growth as the normal enterprise must come to be developed even from our country jewel industry. It constructs the system which is clear last with inside marketing and in the civil official of the human property which leads an education it concentrates, the combination enterprise development of each business owner group for and development of joint marketing are necessary earnestly and must strengthen a trade name same trade sleeping ceremony. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171747 | oai_dc | 서비스 품질에 대한 고객만족이 신뢰와 재구매의도에미치는 영향- 레지던스 호텔을 중심으로 - | Customer satisfaction about service quality effects on trust &repurchasing intention
- Focusing on residence hotel - | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"서원석(경희대학교); 봉미희(경희대학교)"
] | The study aims to deduce the factors that effect customer satisfaction as well as to analyze a casual relationship among customer satisfaction about service quality focused on residence hotel's customer, trust and repurchasing intention and to present suggestions that residence hotel make a step forward from now on. The model was tested through a factor analysis using SPSS and SEM using Amos on 200 respondents, who have experience using residence hotel. The results indicated that factors effect customer satisfaction are reliability, responsiveness, emphathy, comfortableness & variety of subsidiary facilities and tangibles. Also, the results indicated that customer satisfaction effects positively to the trust & repurchasing intention. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171854 | oai_dc | 수도권 주민의 그린투어리즘에 대한 태도 연구 | Green Tourism Attitudes of Metropolitan Area Residents' | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"함석종(강릉원주대학교); 김숙희(강릉대학교)"
] | This study aims to segment the Green Tourism market by understanding motivations that spur consumer activities in terms of demand for effective marketing activities of Green Tourism, and grasping attitudes that influence the determination of tourism and behavioral pattern in terms of demand. The survey data were collected by a convenience sampling method in metropolitan area, 350 samples were used for statistical analysis.As a result of the analysis, It was proven that there were significant differences in tourism attitudes and Green Tourism by gender, academic attainments, income, job, and age, and as a result of analyzing the correlation of tourism attitudes and Green Tourism, and the influence of tourism attitudes on Green Tourism, all of them were proven to be highly related to each other. Accordingly, there should be the market segmentation reflecting the demand of urban residents, and at the same time, to make a seamless preparation for the planning and development of programs, goods and services. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171692 | oai_dc | 장소마케팅과 축제연계 모형개발과 적용: 안산시를 중심으로 | The Development and Application of the Integrated Model of Place Marketing and Festival: A Case Study of Ansan City | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이훈(한양대학교)"
] | This study was to develop the integrated model of place marketing and regional festival, and to apply the model to Ansan city. F-PMP model was developed by critiques previous festival research , tourism development research, and place marketing research. The major steps of the model included process of developing place assets, process of building up identity and sense of place, and the process of marketing. This research revealed that the Danwon Arts Festival of Ansan was in the process of identity & sense of place and had some problems in terms of place marketing. Suggestions and recommendations were discussed for the city marketing and further research. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171750 | oai_dc | 금강산관광 성사요인에 관한 집단별 차이분석 | Differences on success factor's of Mt. Kumgang Tourism | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"심상진(현대아산주식회사); 지봉구(호서전문학교); 홍창식(호서전문학교)"
] | This research points out Mt. Kumgang Tourism's lack of academic studies especially in the areas of approach to the background, success factor's, following with the impact of the Mt. Kumgang Tourism.Regarding the success factors and impacts of the Mt Kumgang Tourism, a total of 143 valid responses were collected from scholars, government officials, businessmen, national assemblymen, and NGO activists.The impact of the Mt. Kumgang Tourism has proved to be positive both in south Korea and North Korea in all aspects ; political, military, diplomatic, economic, and socio-cultural aspects. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171751 | oai_dc | 관광통역안내사 자격제도와 근무환경에 관한 연구 | A Study on License Examination System and Working Environment of In-bound Tour Guide | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김경님(서울보건대 관광영어과 겸임교수); 이혁진(서울보건대학 관광영어과 교수)"
] | This study researches the license examination system for in-bound tour guide in korea. The purpose of this study is to analyze the working environment of tour guides by examining their working behavior and professional consciousness. Field works and questionnaires were administered after a review of literature. A total of 233 samples were collected through questionnaires. As a result of survey study, individual characteristics of tour guides were analysed by demographic factors such as gender, age, educational career, average income and licence career. From results of tour guide's awareness, Overall degree of professional consciousness was high. This study includes some suggestions for job security and service quality improvement of tour guide and proposes basic directions for future research. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171858 | oai_dc | 관광과 삶의 질의 관계- 비제화 관광자를 중심으로 - | The Relationship between Tourism and Quality of Life: Case of Non-Institutionalized Tourist | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송운강(강원대학교); 김채옥(강원대학교 관광경영학과)"
] | The purpose of this paper is to research the relationship between tourism satisfaction and the quality of life(well-being) of non-institutionalized tourists. In results, tourism experiences of non-institutionalized tourists show a significant effect on tourism satisfaction, and tourism satisfaction also has a positive effect on subject well-being(SQOL) and psychological well-being(PQOL). Tourism experiences, however, do not directly influence on subject well-being and psychological well-being. Furthermore, Psychological well-being has a significant effect on subject well-being | 관광학 | null | kci_detailed_000140.xml | |||
ART001171108 | oai_dc | 한류 문화관광객의 소비지출 구조에 관한 연구: 삼척시 방문 일본인 관광객 사례를 중심으로 | Structure of tourists expenditure in Korean Wave: The case of Japanese cultural tourists to Samcheok city | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"허중욱(강원대학교)"
] | This paper reports the result of analysis on a survey of 100 Japanese tourists to Samcheok City to analyze structure of tourist expenditure in Korean Wave using multiple regression and frequency analysis. The survey identified that tourist expenditure varied by some tourist characteristics and the expenditures on transportation cost, food & beverage cost, lodging cost, shopping cost have an influence on the total expenditure. In the regional policy of tourism, local government have to systematically intervene in managing local tourism system in order to sustain and promote visitors for local tourism. Then the sustainability of environmental, economical, and sociocultural aspects in local tourism will be survived. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171805 | oai_dc | 관광종사원 직무스트레스와 SCL-90 영향관계에 관한 연구 | A study on correlation between the job stress of tourism personnel and SCL-90 index | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오상운(제주대학교); 조문수(제주대학교); 박시사(제주대학교)"
] | This study was conducted to verify effectiveness of the development of the job stress of tourism personnel. Research shows that job stress affect physical, mental health of tourism personnel, but quantifying its seriousness of the stress is difficult. For this reason, 9 levels of symptoms comprising of somatization(SOM), obsessive-compulsive(O-C), interpersonal sensitivity(I-S), depression(DEP), anxiety (ANX), hostility(HOS), phobic anxiety(PHOB), paranoid ideation(PAR), psychotic(PSY) was quantified and developed in job stress index for tourism personnel and the research was conducted based on these data.To validate the effectiveness of the job stress index, correlation between SCL-90 values and the index was verified, Since defining "job stress" and the measuring method for that in the tourism industry is controversial, this will be a valuable first step to solve this problem.Through this study, how tourism personnel's stress affect on their physical, mental health can be identified. This will provide basic information data for internal marketing for tourism personnel. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171857 | oai_dc | 여행사의 인터넷 서비스품질이 고객만족과 고객충성도에 미치는 영향 | Effect of Internet Service Quality of Travel Agency on Customer Satisfaction and Loyalty | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤지환(경원대학교); 최소연(경원대학교 박사과정); 박제온(경원대학교 박사과정); 김춘곤(경원대학교 박사과정)"
] | Recently the internet service quality is a key factor in determining success of travel agency. This article examined the effect of internet service quality of travel agency on customer satisfaction and loyalty. In this research, the internet service quality was measured by 5 factors: reliability, accessibility, customization, security, interaction. The results indicated that the internet service quality affected on both customer satisfaction and customer loyalty. In detail, accessibility, customization, security, and interaction were positively affected on customer satisfaction, and accessibility and customization were positively affected on customer loyalty. And the level of satisfaction and loyalty on internet service quality was positively correlated. Finally implications for executives and managers of travel agencies are discussed. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171693 | oai_dc | 한류의 한국관광이미지 영양 분석 | The Impact of Korean Wave on Destination Image of Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박창규(전남도립대학교)"
] | The purpose of this study is to analyze the effect of 'Korean wave' on the image of tourist destination in Korea. With the expansion of Korean wave, the effect can be felt in various social and economic areas.The findings in this study shows that Korean wave has made positive effect in choosing tourist destination. Also it was concluded that the interest and awareness of visiting Korea had something to do with Korean wave. Therefore, to activate inbound tourism continuously, Korean wave must be intertwined with strategy to attract Chinese tourists. | 관광학 | null | kci_detailed_000140.xml | |||
ART001023778 | oai_dc | 고령화사회 노인들의 항공사 선택속성이 주거래 항공사의 재 구매에 미치는 영향 | A Study on How the Airlines Selection Habits of the Elder Generation in the Current Aging Society affect their Repeated Choice of the Primary Carrier | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김명진(유나이티드항공); 임재필(유나이티드항공/ 배재대학교)"
] | As of 2000, the elderly people aged 65 or older accounted for more than 7% of the entire population, signaling an era of an aged society. By 2019, they are expected to account for 14% of the population, enough to announce Korea as an aged society. In particular, those in their 50’s who have much wealth and high educational backgrounds owing to nation’s high-speed economic growth since 1970’s, will emerge as airline customers to be reckoned with by the time they join the elderly generation. With such background, this study was aimed at identifying the factors considered by the elder generation when selecting their traveling airline and how each factors affect on their future selection of choosing the airline again. The study was focused on recognizing the elder generation as users with effective demand and finding the need of customized service for this generation. This study is thus, expected to provide assistance when working out strategies with intention to attract the elder generation by providing distinctive service. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171054 | oai_dc | 보상에 공정성지각이 상사 및 조직에 대한 신뢰 및 서비스품질 지각에 미치는 여향에 관한 연구: 서울 특1등급 관광호텔 레스토랑 종사자를 대상으로 | The Effects of Hotel Restaurants Employee's Perceived Fairness of the Rewards on the Reliability and the Service Quality: Focused on the deluxe hotel restaurants employees in Seoul | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"조선배(청주대학교)"
] | The purpose of this study is to find out the effects of hotel restaurants employee's perceived Fness on the reliability and the service quality. 288 respondents of the down town deluxe hotel restaurants employees of Seoul are analyzed as a survey sample. The findings are as follows: Verify that interaction Fness influenced on the supervisor's reliability, but distribution Fness and process Fness have no effect on the supervisors reliability. Distribution Fness, process Fness and interaction Fness are positively related to the organizational reliability. Show that supervisor's reliability have no effect on the service quality, but organizational reliability is positively related to the service quality. | 관광학 | null | kci_detailed_000140.xml | |||
ART001023632 | oai_dc | IPA를 이용한 항공사 선택속성 평가- 국내항공사를 사례로 - | Importance-Performance Analysis of Selection Attribute Assessment for Airline- A Case of Domestic Airlines - | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"류재숙(경희대학교); 박연옥(광주여자대학교)"
] | At the point of time of the competition between airlines is severing to attract new customers because of the rising of the number of passengers using planes, it is above all important to find out how passengers feel about the planes and to establish proper marketing strategies.Accordingly, through this study, by finding out the attributes which passengers select airlines and by measuring the satisfaction which they feel about it, domestic airlines can have competitive power among the international airlines. After recent survey with passengers using domestic airlines, this study found out the importance and satisfaction of airlines selection attribute through IPA.The analysis showed that domestic airlines need prompt reforms in services aligned with other airlines, taste and quality of in-flight meals, comfortable seats, in-flight environment, types of airplanes, and airfare, and so on. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171160 | oai_dc | 관광수요 예측모형의 정확성 비교 | A Comparison of Accuracy among Tourism Forecasting Models | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송근석(백석대학교); 이충기(경희대학교)"
] | Accuracy is an underlying criterion among other factors since it is important to tourism planners and industry managers. In this respect, this study aims to compare forecasting accuracy in terms of MAD, MSE, RMSE, RMSPE, MAPE, and Theil's U. For this end three forecasting models including Naive, Holt exponential smoothing, and ARIMA models were developed using Japanese inbound tourist data from 1966 to 2003. The results of this study indicate that in the backcasting(within sample) accuracy test, ARIMA model performed best followed by Naive and Holt models in terms of MAPE, whereas in the ex post forecasting (post sample) accuracy test, Naive model performed best followed by Holt and ARIMA models. It is interesting to note that ARIMA model performed least when forecasting accuracy was tested in terms of ex post forecasting. The results suggest that tourism forecasting models should not necessary perform best in both within sample and post sample periods. This implies that ex post forecasting may be appropriate to be carried out in order to improve accuracy of ex ante forecasts. Policy implications for tourism planners and practitioners were provided at the end of conclusion section along with future research directions. | 관광학 | null | kci_detailed_000140.xml | |||
ART001023776 | oai_dc | 부산지역 pco 산업 활성화를 위한 영향변인 | Critical Success Factors(CSF) of the PCO PCO industry in Busan | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임상택(동아대학교); 김지은(동아대학교대학원관광경영학과)"
] | This study is to investigate the critical factors that influence the success of the PCO in Busan. The purpose of this study was to find the important factors leading the expansion of related industry and examine the vision of the PCO in Busan. This study, thus, focused on, first of all, what factors would influence the success of the PCO in Busan and, second of all, how to develop and implement the founded factors in related business sector. The survey instrument consisted of two sectors asking the important factors and the present results of PCO in Busan and demographic information on respondents. Based on the collected data, the current study utilized the frequency analysis, factor analysis, t-test and regression analysis. The result of this study indicated that certain factors would influence on the success of PCO in Busan. The detail discussion presented in the current study. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171749 | oai_dc | 축제 참여동기 모형개발과 적용에 관한 연구 | A Study on Developing and Applying Model of Festivals Participation Motivation | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이장주(목포대학교)"
] | The purpose of this study is proposing a feasible plan to attract more foreign tourists by investigating participants' motivation. There are four specified purposes in this study.First, this study will establish a frame of participants' motivation through previous research by domestic/foreign researchers. Then, a researcher will select items of scale from previous research and see if it will fit in Jindo Yeoungdeng festival.Second, this study will verify that participants' motivation of participants in Jindo Yeoungdeng festival is consist of 6 factors (family togetherness, excitement, socialization, escape, novelty, cultural exploration).Third, this study will verify that there are different perception of participants' motivation exist among participants in Jindo Yeongdeong festival related to participants' statistics/behaviour. Last, this study will propose a plan of target marketing by investigating more specified participants' statistics/tour behaviour. | 관광학 | null | kci_detailed_000140.xml | |||
ART001023478 | oai_dc | 旅行社公司治理硏究 | A Study on Corporate Governance in Travel Services | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승곤(전남도립대학교); 姚延波(중국남개대학)"
] | 본 논문은 여행업의 기업거버넌스에 대하여 현대 기업이론을 실질적으로 적용한 연구로써, 먼저 여행업의 소유권 귀속문제에 대한 분석을 진행하였고, 나아가 상이한 이해관계자의 소유권특성에 대한 비교분석을 통해 여행업 기업거버넌스의 기본 원칙 및 이론모형을 도출하였다. 도출된 이론모형을 통해 중국 여행업 기업거버넌스의 구조와 시스템의 현황과 문제점에 관하여 실증 분석을 하였다. 또한 국외 행업의 기업거버넌스 구조와 시스템에 대한 비교연구를 진행하였다. 이를 통하여 중국 여행업에 맞는 합리적인 기업거버넌스 구조와 시스템에 대한 전반적인 틀을 구축하였고, 결론적으로 중국 여행업의 기업거버넌스 구조와 시스템에 대한 정책대안을 제시하였다. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171109 | oai_dc | 항공사 객실승무원의 공통역량과 역량 모델링에 관한 연구 | Study on the Competency Modeling and General Competencies of a Cabin Attendant | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이동희(호남대학교)"
] | The purpose of this study is to define the General Competencies of a cabin attendant. An In-depth interview and two rounds of delphi technique were used to collect data through a series of surveys obtain the consensus of a group of experts for cabin attendant job. In the first round, an interview was conducted with 34 experts who were qualified to respond to define the cabin attendant's role and General Competencies. Interview results were analyzed using content analysis and descriptive statistics. In the result, twenty four General Competencies were extracted by interview. In the second & third round, the same procedures were repeated to obtain the consensus of experts on cabin attendant's roles and competencies. The results of the study are helpful to select a cabin attendant and to develop the curriculum in cabin service department related educational fields like universities, academy for Human Resource Development. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171055 | oai_dc | 컨벤션개최장소의 서비스스케이프가 컨벤션서비스의 관계적 성과에 미치는 영향 | The Influence of Convention Venue's Sevicescape on Relational Performance of Convention Service | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이은수(광주대학교); 오지은(한세대학교)"
] | This study examines the influence of the servicescape of convention venue on relational performance. Relational performance was measured by convention attendees' level of satisfaction, intention of repeat visit and recommendation to others. A survey was conducted for the attendees of International Road and Traffic Conference held at KINTEX in July of 2005, and 167 questionaires were collected. The seven dimensions of servicescape were identified as follows; ambient condition, convenience, signs, spatial layout and atmosphere, exterior aesthetics, equipment functionality, and accessibility. The result reveled that all factors except equipment functionality affected convention attendees‘ level of satisfaction. The result also showed that ambient condition, convenience, signs, spatial layout and atmosphere, and accessibility resulted in intention of repeat visit and recommendation to others. | 관광학 | null | kci_detailed_000140.xml | |||
ART001023777 | oai_dc | SWOT분석을 통한 동북아 관광네트워크 구축방안 | A revitalization plans of Northeast Asia Tourism Network for SWOT analyses | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박숙진(경기대학교)"
] | This analyses are focused on the revitalization plans of Northeast Asia Tourism Network. The analyses are divided into four categories: 1) strengths(S) 2) Weaknesses(W) 3) opportunities(O) 4) threats(T) for Northeast Asia tourism cooperations. It finds the following results: First, it is necessary to establish transpotation network Second, the tourism positioning in Korea Peninsula Third, the revitalization of culture-tourism network lastly, the tourism governments of Northeast Asia. The paper also gives derections to operationalize the model and suggests themes for future research. | 관광학 | null | kci_detailed_000140.xml | |||
ART001023637 | oai_dc | IPA분석을 통한 국제회의 전시자의 참가선택속성에 관한 실증연구 | An Empirical Study on the Selection Attributes of Exhibitor at trade Convention using an Importance -Performance Analysis | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김맹선(숙명여자대학교); 김도영(한양여자대학)"
] | Recently, A Convention Industry becomes a major trend in the regional innovation strategy. from this perspective, the primary purpose of this study was to investigate relationship between influencing factors of the Selection Attributes of Exhibitor at Trade Convention. The secondary purpose of this study was to examine differences between importance and performance of Trade Convention using an IPA(Importance-Performance Analysis). For those aims, the Selection Attributes of Exhibitor has carried out researches for the KINTEX Trade Convention Center. The factor analysis resulted in six underlying dimensions (effective of visiting, managing, facility, accessibility, information, ad value). The result of IPA show that two factors of managing and information were performed well with respect to high importance. However, effectiveness, facility, accessibility had high importance but low performance, indicating improvement for these factors. Furthermore, the factor of ad value appeared to have an importance but low performance, while the factor of facility had an importance and performance. In conclusion, the factor of the Selection Attributes of Exhibitor performed moderately with respect to moderate as the most important by the Exhibitor. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171752 | oai_dc | GIS를 이용한 한국의 자연 이용형 관광정보시스템 구축에 관한 연구 | A Study for Tourism Information System Device on the Korea Natural Using Tourist Resources with Geographical Information System | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤병국(경희사이버대학교)"
] | This study is aimed to looking for future-oriented system that it makes effective tourism information systems as considering Ubiquitous-Tourism environment.First, with this in mind, I thought it is desirable that standardized Tourism information System set up through the result of comparing and analyzing Korea Natural Using Tourist Resources Information offered to the 16 Local Government Homepage.Secondly, U-GIS’s environment is very important to build effective tourism information systems in Ubiquitous. Namely, it is anytime anywhere possible a management and use by applying Ubiquitous, Mobile-GIS, Web-GIS and 3D-GIS. In addition, it will be realized electronic synthesis U-Tourism with the continuous monitoring.Lastly, it is important building an up-to-date tourism data, which have precise and accurate sources, to use effective tourism information system. That will be very important parts of all, especially the side of provider and user. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171107 | oai_dc | 전시회 참가업체의 참가목표와 참가성과간의 상관관계 연구 | A Study for Relationship between Participation Objectives and Performance of Exhibitor | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"한승엽(아주대학교); 윤설민(경희대학교); 김흥렬(상지대학교)"
] | Focusing on the importance of exhibition industry, which had significant meanings with respect to marketing of participation companies as well as development of exhibition industry, this study analyzed the relationship between participation objectives and performance of exhibition. Furthermore, the determinants of exhibition choice and behavioral intention, associated with the two key factors above, were examined to suggest some ways to improve the competitiveness of the domestic exhibition industry. The results of this study elicited some implications.First, most companies, which participated in exhibition, established objectives and measured performance, by documentation before and after the exhibition.Second, there were significant relationship between participation objectives and determinants of exhibition choice, and third, participation performance of exhibition and behavioral intention also had positive correlation. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171804 | oai_dc | 국내 특1급호텔 외식사업부의 서비스품질에 대한 고객과의 기대불일치에 관한 관계연구 | Study of Relationship of Discordance Between Customers' Expectation and Satisfaction about Service Quality of F&B Industry in Korean 1st Grade Hotels. | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김정만(경희대학교); 김홍길(부천대학, 63city 연회마케팅)"
] | Studies related hotel F&B service quality followed by satisfaction and guest return have been conducted. As hotel-owned F&B outlets gradually expand its branches outside the hotel, customers obtain more options for their dine-out and expect same level of service that they are served at hotels.First, analysis on expectation & actual result of service quality shows that there is no huge difference in between. Measuring items such as 'accuracy on menu orders & calculation' and 'convenient reservations' are primary variables resulted from search factor analysis. Second, through search factor analysis and trust analysis, measuring items on expectation & result of service quality and primary variables such as guest satisfaction, customer value, brand loyalty and hotel corporate image are resulted that it is highly considered factors. Third, in order to develop a structure model for this study, we have conducted repeated factor analysis on results from search factor analysis. Results from identifying factor analysis and search factor analysis have showed very similar index. Fourth, suitability of structure model based on very first theory model resulted low suitability; however after amendment made based on modification indices, the result show high suitability. Fifth, total 10 theories have been selected out of 14 actual theories which include 11 theories from very first theory model and 3 theories from revised model. Lastly, expectation discord was resulted as the most influential variable both in direct/indirect ways through observation on revised model. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171694 | oai_dc | 방문객 특성에 따른 관광영향인식 차이: 이천도자기축제 방문객 유형별 분석 | A Study on the Difference of the Perception to Tourism Impacts by the Characteristics of Visitors: the analysis by the types of visitors to Icheon Ceramic Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이후석(한세대학교); 오민재(경희대학교)"
] | This study was performed to find whether there is the difference of the perception to tourism impact between tourists and residents, depending on demographic characteristics and whether or not participation in festival programs, through visitors to Icheon Ceramic Festival. By the results of the positive analysis, tourism had influences on the culture, the environment, the contact, and the economy. And it was analyzed that the group of the tourists had the different perceptions to the cultural and the economic impact depending on the academic backgrounds, incomes, and whether or not the participation in festival programs, and that the group of residents had the different perceptions to economic impacts. Thus, to develop tourism impact affirmatively, the policy alternative for the more environmental impacts will need than for the cultural, economic, and contact factors. | 관광학 | null | kci_detailed_000140.xml | |||
ART001023479 | oai_dc | 소비자 및 여행사의 항공사 선택기준에 따른 항공사 수요예측에 관한 연구 | A Study on the Forecasting Air Ticket Demands: Focused on the Factor of Airlines Preferences | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이수범(경희대학교); 박상민(경희대학교); 정상천(세종대학교)"
] | The Purpose of this study is the forecasting of air ticket demands. The forecasting of air ticket demands are important to airline business not only flight control but also the revenue.To figure out current market situation, Airline Company is supposed to check air ticket distribution channel first. Because Airline Companies rely on travel agent to distribute air ticket. Travel agents supply more than 90% of total air tickets in South Korea. This study has researched by DELPHI, because there is little study of forecasting of air ticket demands. And airlines sales officers who has specialty in the field.First, airlines refer following data for their forecasting of air ticket demands; i) Airline own data, ii) Government data iii) Travel agent data. Second, airlines don't trust travel agent data as much as neither their own data nor government data, however they refer agent data for their business plan as much as above data. Third, the main reason of low trustworthy between Airline Company and travel agent is the difference of airline preference. Fourth, Airline companies consider travel agents influence to customers'airline preference. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171859 | oai_dc | 서귀포시 생태관광 활성화 방안에 관한 연구 | A Study on the Program Development for Vitalize Ecotourism at Seogwipo City | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이진희(제주대학교)"
] | Peoples who live in metropolis seek to different things in terms of various perspectives such as clean nature and dwelling condition. And the legislation about five-day workdays in Korea make people spend more leisure-time and raise interests for quality-oriented leisure. As a result, natural environment become more important as tourist resources in this time.As a supplier of ecotourism, local peoples are vital for successful management of community ecotourism. The resident's attitude toward ecotourism program development has been carried out four villages at Seogwipo city in Jeju province. And ecotourism program has been developed Bomok village at Seogwipo city. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171161 | oai_dc | 호텔 서비스 인카운터에서 지각된 서비스품질이고객만족 및 행동의도에 미치는 영향 | The Impact of Service Quality on Customer Satisfaction and Behavior Intension in Hotel Service Encounter | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"구자안(순천향대학교 관광경영학과 박사과정); 권현재(배재대학교 관광경영학과 박사과정); 함봉균(순천향대학교 관광경영학과 박사과정)"
] | This study attempted to investigate the relationship between service quality(physical and personal service) and customer satisfaction in hotel service encounter and analyze perceived service quality according to personal characteristics and use conditions. To achieve such purpose, the study conducted theoretical study(service encounter, service quality and customer satisfaction) and the quantitative research. Survey data were collected from 202 customers in hotel and analyzed by using the SPSS/PC ver. 12. program. The major findings of the study are summarized as follows; First, there was statistically significant differences in satisfaction for service quality according to sex, age, marriage, job and income level. Second, there was statistically significant differences in satisfaction for service quality according to use condition(the frequency of use). Third, there was a positive correlation between service quality and customer satisfaction in hotel service encounters. Fourth, there was a positive correlation between customer satisfaction and customer loyalty(revisit and word of mouth). Based upon the results of analysis, it is necessary to increase customer satisfaction by improving service quality through systematic management for service quality. And hotel managers have to educate employees continuously and differentiate service. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171806 | oai_dc | 강원도 폐광지역 관광개발에 대한 주민태도연구 | Residents' attitude toward tourism development in Kangwon Do abandoned mine area | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최규성(강원대학교); 이승구(강원대학교)"
] | The main purpose of this study was to develop a residents' attitudes model by theoretically systematizing host attitudes based a review of the previous literature. Five factors were found to influence residents' attitude toward tourism development. These are state of the local economy, ecocentric value, awareness of tourism development projects in the community, perceived benefits, and perceived costs. A questionnaire was developed by utilizing residents' attitudes. To collect data distributed stratified judgement sampling and convenient sampling of simple random method was used. A self-administered survey was conducted for residents at abandoned mine areas in Kangwon-Do. These areas are currently strongly developing a mega resort complex. The 522 usable questionnaires were collected. By testing the hypotheses through an estimation of model, 5 of 5 hypotheses were adopted. The residents' attitude toward tourism development is influenced by the local economy, ecocentric value, awareness of tourism development projects in the community, perceived benefits, and perceived costs. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171578 | oai_dc | 부산지역 특급호텔 호텔 프론트오피스 통합서비스시스템이호텔의 재무적 성과에 미치는 영향 | The Influences of Integrated Hotel Front OfficeService System to Improve Hotel Financial Achievements | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박대환(영산대학교); 이준혁(영산대학교); 조보경(영산대학교); 정연국(영산대학교)"
] | This study is examine the concept, composition and business performance of Integrated Hotel Front Office Service System that become an interesting and rising trend to many hotels nationwide. This study further examines that through the Integrated Hotel Front Office Service System, hotels can deliver financial achievements which can contribute in building a better customer satisfaction management and an effective hotel service management system. As pivots of P and W hotels in Busan that Integrated Hotel Front Office Service System are being currently operated, this study analyzes that the cognition level of hotel employees, who are the internal customers, toward the integrated service system and their market-oriented mind, correlation of hotel's financial achievements and shaping an effective hotel service management. The research methods used in attaining the objective of this study were combined of personal interviews of current hotel employees in front offices of P and W hotels, M hotel that is in process of their integrated service system, and G hotel that had experienced in the Integrated Hotel Front Office Service System and questionnaire survey. The findings and implications upon the results of this research are as follows: First, it was found that the cognition on Integrated Hotel Front Office Service System of internal customers influences the their market-oriented mind significantly, especially as the variables like customer service improvement, and business performance efficiency appears to be affected by employees, it is required to focus on the improvement of customer service of employees to establish a better market-oriented mind. Second, market-oriented mind influences the hotel's financial achievements remarkably, especially through mutual cooperation, recognition and encouraging atmosphere created by hotel employees can result high in financial performances of a hotel. Implications of this study are: First, to achieve labor cost reduction effect by performing multi-tasks of an each employee. Second, to settle a discriminated service system to advance competitors. At present, only a few hotels in the country are implementing Integrated Hotel Front Office Service System, however, more hotels are interested in the system, and already in process of adopting or under reviewing one. It is perceived that Integrated Hotel Front Office Service System will help in management achievement. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171523 | oai_dc | 제주신혼 여행객 유치 활성화 방안 | Promotion of Honeymooners in Jeju Island | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이무성(탐라대학교)"
] | Jeju Island has been known as the most popular honeymoon destination since late 1960s. The number of honeymooners in the region, however, began to decrease significantly since 1992 as people started to prefer traveling abroad due to various reasons; the government's policy to allow overseas travel without any conditions an increase in GNP coherently caused by the national economic growth, improvement in people's lifestyle, etc. Also, long-lasting practice to overcharge and unkindness of ground handlers in Jeju Island certainly played an effective role as the tourist started to hesitate to come to the island. The objective of this study is to investigate the sources and to establish appropriate alternative and marketing strategy. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171577 | oai_dc | 주제공원 이용자의 선택속성에 따른 세분시장 연구:서울랜드 주제공원을 사례로 | Market Segmentation by Selection Attributes of theUsers to the Theme Park: Seoul-Land | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이후석(한세대학교); 오민재(경희대학교)"
] | This study is to make a positive analysis to grasp the characteristics of the market segmentation by the characteristics which the users of Seoul-Land Theme Park.The segmented- market by the demographic characteristics shows differences among groups, depending on the ages, the average family incomes, scholarly attainments, marriage or not.The segmented- market by the characteristics of tour behaviors shows differences among groups, depending on the number of visiting Theme Park the last year, who companions are, the source of information, and average stay-hours. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171524 | oai_dc | 리더십 동질화에 관한 탐색적 연구 | An Exploratory Study on Isomorphism of Leadership | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이수광(경기대학교)"
] | The goal of this study is to examine the isomorphism of leadership which is the similarity of leaders' traits and behavior patterns in a particular department, organization, and in an industry. To achieve the goal this study conducted variance comparison between independent hotel and chain hotel, operation department and operation-support department respectively by multiway-ANOVA test. The result of the study shows that the leadership style of independent hotels' leader is not significantly different from that of chain hotels' leader. But the leadership style of operation departments' leader is different from that of operation-support departments' leader. Isomorphism of leadership is partially verified. More studies on the relationship among the constructs like antecedents and consequences of isomorphism of leadership are desired to develop and expand the leadership study. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171522 | oai_dc | 관광정보 웹사이트 평가요인 | Assessment factors of Tourism Information Web sites | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유지영(청주대학교); 조용길(청주대학교); 이익수(청주대학교)"
] | Most of Korean local governments operate web sites, specially designed for various tour information. These web sites enable users to access valuable information beyond time and space limitations. Thus the local governments have continuously invest resources in order to develop more effective systems and to allure more tourists in their territory.With the wide acceptance of tour web sites, one of frequently asked questions is how to evaluate the effectiveness of the web site. To give an answer to this question, this study has focused on the assessment factors for Web sites. The questionnaire survey was conducted in the Chungbuk Province. The results reveals that the assessment factors of information quality, design, interface and customer service affect the user satisfaction. In addition, this study shows that the higher the user satisfaction, the higher the re-usage intention and the recommendation intention. Regarding the relationships between the re-usage intention and recommendation intention, the former affects the latter. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171576 | oai_dc | 호텔기업의 정보시스템 품질이 정보시스템 성과에 미치는 영향 | The Effect of Hotel Information System Qualityon Information System Performance | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임채관(동명대학교); 이정실(동명정보대학교)"
] | This study intends to fine the empirical relationship among information system quality, information quality, system use, users' satisfaction, and performance in hotel industry. This study set out the research model of influencing factors and the performance of the hotel information system. The respondents included 141 volunteers who were worked at hotel in Busan. Data were analyzed by AMOS. The result of AMOS reveals that the system quality and the information quality are major determinant to influence on the system use and the users' satisfaction. Also the system use and the users' satisfaction are major determinant to influence on the performance of hotel information system. | 관광학 | null | kci_detailed_000140.xml | |||
ART000967113 | oai_dc | 우리나라 관광지 개발 관련법의 체계분석과 선진화 전략 | A Systematic Analysis on Korean Tourism Development Laws andAdvancement Strategy | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최휴종(경인여자대학)"
] | This paper analyses the Korean Tourism Development Laws and the process of approval and authorisation for tourism development. There is a huge gap between what the tourism companies want and what public organizations go for. This study suggests that clustering of tourism companies, introducing of post-management system, deregularisation and decentralising of power are needed. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171471 | oai_dc | 서비스 실패의 심각성과 통제성이 고객의 회복 공정성 및고객 만족에 미치는 영향 | The Effect of the Service Failure's Severity andControllability on the Recovery Justice and the Customer Satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"성명순(경북과학대학교); 김영화(경북과학대학)"
] | The purpose of this study is to present the recovery strategy by studying the effect of the service failure's severity and controllability on the recovery justice(procedural justice, interactional justice & distributional justice) and the customer satisfaction in the restaurant. The customers who have complained in the restaurant were selected and surveyed by questionnaire. The survey conducted from September 1st to September 30th, 2004. A total of 537 valid questionnaire were used for the data analysis. To verify this, hypotheses Covariance Structure analysis using AMOS 4.0 is performed.The results can be summarized as follows: First, the result indicates that the service failure's severity has negative effect three service recovery justices very highly. Second, the result indicates that the service failure's controllability has a negative effect only distributional justice. Finally, the result indicates that three recovery justices have positive effect the customer satisfaction. Especially, distributional justice has a very positive effect. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171521 | oai_dc | 호텔정보시스템의 사용의도에 영향을 미치는 요인-기술수용모델의 적용- | The Impact Factors on Intention of Use in Property Management System
-Technology Acceptance Model Approach- | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박희석(남서울대학교)"
] | In recent years, increasing attention has been paid on how to use intention of the factors on the property management system(PMS) in hotel industry. This study explores the sources of influence for critical factors on intention of use in PMS.Based on the Fishbein and Ajzen's TRA(theory of reasoned action) model, we (1) propose a causal model of critical impact factors where perceived ease of use and perceived usefulness are introduced as intervening variables (2) test this model using a sample of 215 employees that were serviced their IS functions. Findings indicate that the proposed model is superior to the antecedents model in assessing the perceived ease of use between perceived usefulness and use intention. All of the hypothesized use intention were also found to be significant. | 관광학 | null | kci_detailed_000140.xml | |||
ART000967114 | oai_dc | 외식업체의 HACCP 적용 | Sanitary of the Food Service Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이정철(남서울대학교)"
] | This study searched all over the important to safety of foods central HACCP. A Theoretical study searched factors hazard of food's safety and methods protect to safety of foods. Also, This study Searched treatise and dissertations relating to HACCP and foodservice industry.Then, This study examined the present states to kitchen of hotels, family restaurant, franchise restaurant and feedings. The purpose of this study is present example of HACCP between purchase and cooking.The results, Indicated HACCP foundation able to enforce at restaurant by stage. And. Indicated for example able to application. The most important of sanitary is conscious all of the foodservice industry enterprises and staffs. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171690 | oai_dc | 한국영상매체가 한류관광객에게 미치는 영향 | The influence of Korean dramas or movies on visit of foreign tourists | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김미주(세종대학교); 김성섭(세종대학교); 김선하(세종대학교)"
] | This study was to identify the influence of Korean dramas or movies on visitation of foreign tourists. More specifically, it was to investigate reasons of their preference of Korean dramas or movies, to explore preferred products or attractions during their visit, and to find relationship of reasons of their preference of Korean dramas or movies and preferred products or attractions during their visit. This study conducted a survey process Using Chinese tourist and Taiwanese tourist groups who visited Korean movie destination. As a result of factor analysis, reasons of preference for Korean drama or movie were 'Korean culture and economy,' 'contents of Korean dramas and movies,' and 'beautiful background and music.' In addition, various service products, activity-based products, and tour products were extracted according to factor analysis. As one of interesting results, those who considered 'Korean culture and economy' and 'beautiful background and music' to be reasons of preference for Korean drama or movie preferred various service products and tour products. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171745 | oai_dc | 프랜차이즈 서비스요인이 가맹점주의 만족도에 미치는 영향:국내 소규모 프랜차이즈 외식업체를 중심으로 | Impact of Franchising Service Factors on Franchisee Satisfaction:Focused on Small Business Franchising in the Foodservice Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이수범(경희대학교); 이홍규(제주관광대학교); 이은용(경희사이버대학교)"
] | The purpose of this study is to figure out what franchisees are satisfied with service factors when franchisees choose are, and what relation between these satisfactions and re-contract is.In order to achieve objectiveness, this study carries out survey based on small-size franchisees in domestic restaurant, and the number of usable was 149(74.5%). The collected data were analyzed reliability analysis, factor analysis, and path analysis by using SPSS 11.0 version.The service factors - service before opening, publicity service, supporting goods service, continuous supporting management - are based on literature review.Each factor affects on satisfaction, but only publicity service is dissatisfied. This based on the domestic reality means that franchising should reinforce publicity service. Moreover, this study show that overall satisfaction affects on re-contract and intention of recommendation. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171630 | oai_dc | 호텔기업에 있어 경력특성과 경력몰입의 관계에 있어고용형태와 근무환경의 조절효과 | Moderating Effects of Employment Type and Job Type on Relation BetweenCareer Characteristics and Career Commitment ; in Hotel Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최우성(호남대학교); 조경희(동신대학교)"
] | The purpose of this study was to find the moderating effects of employment type and job type on relation between career characteristics and career commitment. The findings of the study were as follows : First, regarding the relation between career characteristics and career commitment. those who actively planned their own career moves or decisions, those who were satisfied with their selection or decision in life, those who had more career opportunity or potential development, those who had knowledge and ability to support their career life, those who had higher expected utility of present job, and those who had been given more opportunities to learn up-to-date knowledge & skills by the organization have shown a higher career commitment. Second, regarding the moderating effect of the employment type and job type on the relation between career characteristics and career commitment, the employment type has not moderated, but job type has the relation partially, with higher career commitment for irregular and operation than regular employees and management part. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171416 | oai_dc | 문화관광자원의 관광수요함수 추정 | The Estimate of Tourism Demand Function for the Cultural Tourism Resources | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김시중(우송대학교)"
] | The primary purpose of this study was to estimate tourism demand function by using multiple regression analysis in order to understand the effect of cultural tourism resources on tourism demand. The results showed that a statistically significant was found just in designated cultural resources among the function of total tourists and domestic tourists. When compared to total tourists and domestic tourists in terms of designated cultural resources, the elasticity coefficient(1.159) for domestic tourist was higher than that (0.762) of total tourists. Considering the function of foreign tourists, statistically significant was found in cultural space, facility, and designated tourist company, in which the elasticity coefficient ranged from 1,618 to 1,245. In terms of R-square value, total tourist function was 0.310, domestic tourist function was 0.406, and foreign tourist function was 0.869. | 관광학 | null | kci_detailed_000140.xml | |||
ART000967112 | oai_dc | 인터넷 관광정보의 이용행태에 관한 차이분석 | The Influnce of Internet Usage on the Characteristics ofInternet Use and the Attitude | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"지봉구(우송대학교)"
] | The primary purpose of this study was to investigate how the internet usage of internet users influnced the characteristics. Specufically, this study focused on the internet usage that reflected well the change in the use of internet users and analyzed the general characters. This study discovered that internet usage is signficantly differnt with respect to demographic variables such as gender, age and education level. The results showed that there was signnificant differnence related to the using purpose and the usage attitude | 관광학 | null | kci_detailed_000140.xml | |||
ART000967115 | oai_dc | 패밀리 레스토랑에 대한 신뢰와 몰입이고객만족에 미치는 영향 | The Effect of Family Restaurant User's ; Trust andCommitment on Customer Satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"손일락(청주대학교)"
] | This paper examines family restaurant users consequent attitude and customer satisfaction. For this purpose, family restaurant user's trust and commitment is proposed to influence customer satisfaction. This study, which used data from customers of family restaurant, showed satisfactory data fit the proposed model and supported three of the three research hypotheses. The empirical results indicated that trust and commitment take significant effect on customer satisfaction, and the trust and commitment in turn have strong indirected influence on customer satisfaction. It was confirmed that commitment variables are effective mediator linking family restaurant user's customer satisfaction. | 관광학 | null | kci_detailed_000140.xml | |||
ART000966995 | oai_dc | 백령도지역의 관광지리적 특성과관광개발의 잠재적 가능성 분석 | Tourism-geographical Characteristics of Baengnyeongdo Island andthe Potential Possibilities and Future Prospects for the Tourist Development | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"문창현(서울대학교)"
] | 관광학 | null | kci_detailed_000140.xml | ||||
ART000967111 | oai_dc | 관광객 시장세분화에 따른 포지셔닝 방안 | Positioning Strategy in the Market Segmentation of Tourists | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"안대희(대원대학교); 전정아(배재대학교)"
] | The aim of this study to suggest the findings on the division and difference about potential tourist's segment market by the selecting property of tourists attractions. Surveys are carried out for a menth using convenience sampling method considered time and cost, we got 643 questionnaire of 900 questionnaire. As the result, tourists market divided 3 parts, those are conveniences -sought market, active -sought market, and variable -sought market. The result of this study will be helpful for the tourism marketer which gave needs to establish the marketing strategies. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171631 | oai_dc | 조직의 신뢰가 조직몰입과 서비스 제공 행동에 미치는 영향 | The Effect of Truth On Organizational Committment, Prosocial Behavior | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"조주은(청주대학교)"
] | The businesses in the airline industry produce profits as global player. The economic development, the increased income level of people, and increase of leasure time require the better abd various airline service products from the airline companies.In this study, we studied the impact of the Ttuth on Organizational Commitment, Prosocial Behavior of Airline Flight Attendant. We Set up a Research Model and assumptions based on the existing related literature. Plus, an Conformatory factor analysis of the impact via survey targeting the sample which were selected from the Airline staffs. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171415 | oai_dc | 호텔정보시스템의 위험관리통제가시스템 효율성에 미치는 영향 | The effects of system efficiency of risk management PMS in Hotel | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김경회(국제사이버대학교)"
] | The purpose of this study is analyze factors and process in order to improve risk management PMS in hotel. I analyzed general control and application control on the risk management for efficiency of hotel information system. So I traced the cause of the critical factors which application controls rather than general controls in hotel information risk management. It is implicated that operation control, system process obedience, documentation at general controls factors in hotel IT risk management. This study highlights hotel industry which focus on application controls rather than general controls management and integrated approach in hotel system. Also I conclude that hotel industry take a serious view front office system improvement. This study will be useful for top management and information system auditor's review in the hotel industry. | 관광학 | null | kci_detailed_000140.xml | |||
ART001171688 | oai_dc | 지역축제 서비스 품질의 만족이 재방문 의도에 미치는 영향-안동국제탈춤페스티벌을 중심으로- | Effect of Satisfaction at Service Quality ofRegional Festivals on the Intention of Revisiting -With emphasis on Andong Mask Dance Festival- | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승곤(경희대학교); 한지훈(경희대학교)"
] | The study systemized the organization level of service quality, an evaluation scale of festival, in order to promote the culture and tourism festival at a level of competitive significance. The study also identified the difference in the festival service quality of which the residents from other region and the local residents felt respectively, and investigated both the impact of the service quality on the participants' general satisfaction. Subsequently it measured the influence of the satisfaction on their intention of revisiting and recommendation.
For an empirical study, a questionnaire survey was conducted on the residents from other region and the local residents who had participated in Andong Mask Dance Festival 2003, voted the best festival by the Ministry of Culture and Tourism. The analysis of the contents surveyed by means of T-test, ANOVA, factor analysis, and SEM indicated that there was a significant difference in event facilities, food, festival product, and event contents among the service quality factors of festival between the local residents and visitors, not to mention of the festival visitors' period of stay. Moreover, festival has a positive effect on the intention of revisiting and recommendation, and more specifically, the intention of revisiting also had the same effect on that of recommendation. | 관광학 | null | kci_detailed_000141.xml | |||
ART001171689 | oai_dc | IPA를 이용한 관광목적지로서 평양의 경쟁력 평가 | The assessment of Pyongyang's competitiveness as a tourist destination:Applied IPA Model | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"허향진(제주대학교); 홍성화(제주대학교); 송재호(제주대학교)"
] | This study is done to evaluate the competitiveness of Pyongyang's tourism industry. Pyongyang is known for its slowness of the regime openness compared to other communist states. It analyzed the Pyongyang's competitiveness using IPA model and its competitiveness was evaluated by Jeju people who had visited there. The result shows that the following attributes are relatively competitive: accommodation facilities, cleanness, landscape, food, the convenience of emigration and immigration, people's hospitality, security, performance viewing of various kinds, and exotic culture experience. However, there is still room for the intensive improvement in the following attributes: insufficient shopping items and night life, various kinds of regulations on tourist behavior, and a lack of convenience facilities. To attain more competitiveness as a tourist destination, Pyongyang should develop its attractive tourist products continuously through active planning and performance of tourist policies. Especially, Pyongyang, the central city of the communist country, should be cautious not to bring tension between the openness of its regime and the promotion of its tourism industry. | 관광학 | null | kci_detailed_000141.xml | |||
ART001171472 | oai_dc | 서·남해안권 관광개발계획의 관광정책방안 | Tourism policy in tourism development plan of southwestern coastal zone | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박숙진(경기대학교); 고하영(경기대학교)"
] | As the new frame of national land to cope with the 21st century, Korean national land overall plan Ⅳ(2000-2020) is stand on building up the pivot of the open integrated national land. It is contained the Korean peninsula-centered strategy which takes advantage of geographical strength of the Korean peninsula where the continent meets with the sea as fostering it to the point of strategic importance of northeast. Strategically it is needed to aim at the distinctive as well as the unbiased development with regular exchange of information and to take parted in and be closely linked with the government, local bodies, civil society, and communities. | 관광학 | null | kci_detailed_000141.xml | |||
ART000966994 | oai_dc | 대전지역 외식산업 브랜드 인지도 | Brand Awareness in the Foodservice Industry of Dea Jeon Area | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김영태(배재대학교); 구도림(대덕대학)"
] | 관광학 | null | kci_detailed_000141.xml | ||||
ART000966996 | oai_dc | 고창청보리밭을 통해 본 경관농업의 실용적 특징 | Actual Effects and Utility Landscape Agriculture FarmIn case of the Gochang Green Barley Field | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박구원(한국공공자치연구원)"
] | 관광학 | null | kci_detailed_000141.xml | ||||
ART000966997 | oai_dc | 건강테마형 여행 유형 및 자원 사례 | Researching Travel Type and Resource in field of Health | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이경환(강원대학교); 주영환(원주대학)"
] | There has been no specific tourism product in bound for thosedays in spite of that it had so much time to research and development, especially for the experience tourism which are based on culture and environment. Now, the theme of beauty & health rise the new issue in field of whole industry and it is time to rise issue as a new alternative in-bound experienced travel which are combined with beauty & health. Therefore, on this study, we can know concept and characteristics of beauty & health tourism and look over the scope of beauty & health resources, and more could forecast possibility of travel merchandizing in field of beauty & health | 관광학 | null | kci_detailed_000141.xml | |||
ART001171310 | oai_dc | 서비스 지향성이 조직지원 인식, 조직몰입에 미치는 영향-국내 양대 항공사 객실승무원을 중심으로- | The Effect of Service Orientation on Perceived Organizational Support, Organizational Commitment | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"조주은(극동대학교)"
] | In this study, we researched the impact of the service orientation effort of airline companies, which incorporates the service leadership of staffs, service encounter, human resource management and service system, such as the staffs' recognition of perceived organizational support, organizational commitment. To obtain the goal of this study, we set up a research model and assumptions based on the existing documentations, and conducted an empirical analysis of the impact via questionnaire survey targeting the samples selected from the airline staffs who were examined in advance | 관광학 | null | kci_detailed_000141.xml | |||
ART001171156 | oai_dc | 호텔 조직내 커뮤니케이션이 호텔 종사원의 직무만족에 미치는 영향(서울 시내 특 1급 호텔을 중심으로) | The Relationship between Intra-organizational Communication and Job Satisfaction in the Hotel Industry(Focused on the Super Deluxe Hotels in Seoul) | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김효근(장안대학); 정선태(세종대학교)"
] | The purpose of this study is to establish a theory framework for the organizational communication and job satisfaction in the hotel industry. For data analysis is employed descriptive and multivariate statistical analysis using PC SPSS Version 10.0.The results of hypotheses by multiple regression analysis are partially adopted. As a conclusion this study attempts to organize literature related the organizational communication and job satisfaction and developed a casual model for the relationship between intra-organizational communication and job satisfaction in the hotel industry. The model was used to determine various relationships. | 관광학 | null | kci_detailed_000141.xml | |||
ART000956637 | oai_dc | 환경친화적 교육？시설접근을 위한 도시생태공원 조성계획 | The Establishment Plan of an Urban Ecological Park for Approaching Eco-Friendly Education and Facilities | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승구(강원대학교); 유승각(강원대학교)"
] | First, in terms of the effect of the expectation level of visitors to the urban ecological park on their degree of satisfaction and perceived quality, their expectation level did not affect their satisfaction; Second, both the satisfaction with pursuing nature and that with education had a positive effect on visitors' satisfaction; Third, visitors' satisfaction had an effect on their loyalty, showing the regression coefficient value of 0.976, and t-value of 9.148(p<0.05).All things considered, the expectation level of visitors was formed before they visit ecological tourist attractions, thus for the positive effect on the satisfaction of sightseeing perceived by tourists, forming their positive expectation before they visit a tourist destination should have priority over all other things | 관광학 | null | kci_detailed_000141.xml | |||
ART001171360 | oai_dc | 호텔 인터넷이용고객 세분화 | The Hotel Customer Market Segmentation by using Hotel Internet | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"한진수(경희대학교); 서광민(경희대학교)"
] | The customer segmentation process is critical component of positioning hotel selections whereby marketers identify within an existing hotel market distinct guest that best maximize value to the serve and grow the targeted segment. This study attempts to analyze the customer segmentation of hotel industry on the basis of internet users. Internet becomes considered as the method to improve quality of life due to its accessibility and convenience. Identifying customers demographics which are the potential of using internet, this study will play a substantial role in order to set up the target market and establish the marketing strategy for the potential customers using not-fully developed in hotel industry | 관광학 | null | kci_detailed_000141.xml | |||
ART001171309 | oai_dc | 관광개발 경과에 따른 안면도 지역주민의 관광영향 지각의 변화 | Pre and post perception differences of tourism impacts on Anmyundo residents | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"조배행(우송대학교); 최영희()"
] | This paper analyzed the significant difference of residents' perceptions between before(2001) and after(2003) the KOREA FLORITOPIA 2002 on Anmyundo and how the level of tourism development affect residents' perceived tourism impact. Paired t-test and ANOVA test revealed that residents' perceptions have been gradually changed over 3 year longitudinal periods.Residents perceived positive tourism impacts less strongly and negative tourism impacts as being slightly better after than before the KOREA FLORITOPIA 2002 on Anmyundo. The residents' initially had high expectations for tourism development, but residents' expectations have diminished over time. This situation was happened because residents were perceived that they were not receiving sufficiently the benefits of tourism development. The result suggested that residents' perception of tourism development was dependent on the level of tourism development and a longitudinal studies were recommended. Conclusions are drawn for tourism policy and management on Anmyundo. | 관광학 | null | kci_detailed_000141.xml | |||
ART000956635 | oai_dc | YIELD MANAGEMENT STRATEGY CRITICAL FACTORS FROM MARKETING POINT OF VIEW | YIELD MANAGEMENT STRATEGY CRITICAL FACTORS FROM MARKETING POINT OF VIEW | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"배선영(Tourism Dept Kyunghee University)"
] | Proactive yield management in time of uncertain and changing demand is very essential. The yield management system and the processes that surround it are specifically designed to deal with he volatility and uncertainty that always exists in demand and, as such, will also deal with the changes in demand that may be evident now. Hotels market in Seoul has very apparent and clear demand pattern between weekdays and weekend and also there exist potential revenue opportunity if hotels apply yield management system properly. However, just operating the yield management concept like airline industry will cause many confusions because hotels in Seoul are heavily dependent on the repeating customers whose room rates are relatively lower than the first time customers. This paper considered this factor very closely and suggests good setup guideline which is implicated by customer segmentation. | 관광학 | null | kci_detailed_000141.xml |
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