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ART001310101 | oai_dc | 해양관광 활성화를 위한 마케팅전략 －전라남도를 중심으로－ | Marketing Strategy for the Revitalization of the Marine Tourism:Center on Jeolannamdo | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양길승(호남대학교)"
] | Tourism has become very important worth to the human being. The worth of tourism has spread far and wide over the whole industry. Coastal and marine tourism in Korea has become attractive industry. In the recent years, many evidences suggest that marine tourism has rapidly increased owing mainly to the secular growth in personal disposable incomes. To ensure sustainable marine and coastal tourism for tourist satisfaction, proper management of coastal resources and environment is essential, since it is widely recognized that marine tourism and recreational activities are highly dependent upon the marine environment. This study attempts to provide the opinions for the marine tourism development in Jeonnam provincial area, based on the analyses of endowment in marine tourism resources and of activities of marine tourism. The importance of marine tourism as well as inland tourism has been recently come into spotlight as our society and economic changes have brought. In Jeonnam provincial area, there are a lot of islands the property and development that could be gained from marine tourism and it is beneficial to all, tourists and locals alike. Therefore, in order to develop marine tourism, harbor facilities need to be constructed and the laws and systems would be modified for better environment setting for marine tourism development. Also, the efficient management programs should be prepared for facilitating the industry of marine tourism. Lastly, the reasonable price is required to meed the competition. Finally, this paper suggests that it will be necessary to systematically enforce development as centers for leisure/sports, rest/amusement, natural view sightseeing, education of marine culture or experience of ecological environment.
| 관광학 | null | kci_detailed_000137.xml | |||
ART001310007 | oai_dc | 직장－가정 갈등이 호텔 종업원의 기회주의적 행동에 미치는 영향 －조직몰입의 매개효과를 중심으로－ | An Impact of Work-Family Conflict on Opportunistic Behavior of Hotel Employees: Mediating Role of Organizational Commitment | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이수광(경기대학교)"
] | Recently work-family conflict is one of the most important issues in organizational behavior studies. This study is to examine the impact of work-family conflict on the opportuinistic behavior of hotel employees and the mediating role of organizational commitment. Through the literartue study the positive impact of work-family conflict on the opportunistic behavior and mediating role of organizational commitment were hypothesized. The hypothesis wey were empirically examined. Empirical study shows that 1. work-family conflict has positive impact on the opportunistic behavior, 2. but organizational behavior is no significant mediating variable as opposed to the hypothesis. Organizational commitment is verified as one of the antecedents of opportunistic behavior.
| 관광학 | null | kci_detailed_000137.xml | |||
ART001310082 | oai_dc | 호텔관리자의 리더십이 종사원의 조직동일시에 미치는 영향 | Influence Which Leadership of Hotel Manager makes on Employee’s Organization Identification | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이인성(초당대학교); 이광옥(광주대학교)"
] | Recently, domestic and foreign hotels are employing many non-regular workers as a part of restructuring due to the recession. Employment of non-regular workers provides many advantages such as flexible supplying of manpower according to change of business circumstance, reduction of labor costs and prevention of the trouble between labor and management to any company as non-regular workers are freer relatively compared with regular workers in employment and dismissal. So the evaluation of factors which make an impact on worker’s intension for change of occupation in the service industry of hotel and restaurant business is very important as it affects customer satisfaction by improving of service quality for customer. On the other hand, organizational identification which is one of variables in organizational behavior is defined as a condition of mental perception that members of an organization recognize a success and a failure, accept strong points and week points of the organization as their possession and identify themselves with the organization. Therefore, strengthening of organizational identification seriously affect efficiency of an organization as it promotes a cooperative action between members and leads an effort to renovate the organization. This study has a purpose to contribute for any hotel manager to make new internal marketing plan and to develop more concrete and more realistic training program so as to satisfy employees.
| 관광학 | null | kci_detailed_000137.xml | |||
ART001310073 | oai_dc | 쇼핑동기에 따른 관광객 시장세분화에 관한 연구 | Tourists Segmentation by shopping motivation | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오상훈(제주대학교); 고성효(제주대학교); 고미영(제주대학교); 박인호(제주대학교 관광경영학과)"
] | Shopping is considered as attraction in tourist destination choice and a key factor of regional economy development. The purpose of this study is to segment Korean, Japanese, and Chinese tourists in Jeju based on shopping motivation and examine demographic characteristics and travel/shopping behaviour characteristics of segmented groups. To accomplish the study object, theoretical reviews and empirical analysis were jointly carried out. For the empirical survey, a survey was conducted for from Mar. 16 to Apr. 8 in 2007 and total 620 questionnaires were used for the statistical analysis. In the statistical analysis, frequent analysis, factor analysis, cross tab and K-mean cluster analysis were used. As a result of K-mean cluster analysis based on 5 shopping motivation factors, 4 clusters were classified and named as multipurpose shopper, full experience-pursuit shopper, indifferent shopper, and memory-seeking shopper. In demographic and travel/shopping behaviour characteristics, 4 segment showed the significant differences. The results of this study will useful for marketers in mapping out customer-oriented marketing strategy.
| 관광학 | null | kci_detailed_000137.xml | |||
ART001310052 | oai_dc | Analysis and Development of Korea’s Baekdu-daegan Trail as anAdventure Tourism Destination -Suggestions For Stakeholders- | Analysis and Development of Korea’s Baekdu-daegan Trail as anAdventure Tourism Destination -Suggestions For Stakeholders- | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"Mason, David A(경희대학교 호텔관광대학); 윤유식(경희대학교)"
] | 본 연구는 한국의 관광목적지로서 새롭게 잠재력을 고려할 수 있는 백두대간 하기킹 코스 개발에 있어서 전문가 및 관계자들의 다양한 관점과 관심을 분석한 것으로 백두대간의 역사와 특성, 문화에 대하여 설명하였다. 백두대간은 모험관광지로서의 의미가 있을 뿐 아니라 한국역사의 통일적 상징이고 에너지로서 받아들여지고 있다. 그러나 아직은 백두대간이 관광목적지로서 알려지지 않았음에도 불구하고 국내 국제 관광객들에게 충분히 관광지로서의 개발가능성이 있다고 본다. 이에 본 연구는 이래관계자의 입장에서 모험관광지로서의 백두대간에 대한 분석과 개발전략에 관한 연구를 실시하였다. 연구의 결과에서 백두대간 개발에 대하여 이래관계자들의 다양한 전략제시 및 실무적 시사점을 제시하였다.
| 관광학 | null | kci_detailed_000137.xml | |||
ART001310063 | oai_dc | 호텔종사원의 경력정체지각이 경력태도에 미치는 영향 －경력계획의 조절효과－ | The Effect of Career Plateau Perceptions on Career Attitudes in Hotel Employee: The Moderating effects of Career Planning | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최우성(호남대학교); 조경희(동신대학교)"
] | The purpose of this study was to examine the effect of career plateau perceptions on career attitudes in hotel employee and moderating effects of career planning. Results were revealed that the employees’ perceptions on content career plateau had significantly negative influences on their career satisfactions and positive influences on their career withdrawal intentions. And only structural career plateau was significantly positive related to career withdrawal intentions. And results of testing moderating effects of career planning, highly more career planning were more positive response to between structural plateau and career withdrawal intentions than were those low on career planning. conversely, highly more career planning were more positive response to between content plateau and career satisfactions than were those low on career planning.
| 관광학 | null | kci_detailed_000137.xml | |||
ART001412682 | oai_dc | 의료관광산업 활성화를 위한 영향요인 분석 | An Analysis on Influencing Factors to Activate the Medical Tourism Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김혜영(경기대학교)"
] | As the medical tourism industry which is the combination of medical and tourism industries is recently interested by the global market, it is expected to show maximized social and economic effects as a higher value-added business. Korean medical tourism has gone through the amendment of the medical law that allows the attraction of foreign patients. In reality, however, the portion of this industry is very poor in the entire tourist industry, and it is prepared with very weak conditions for promotion due to many restricting factors caused by low awareness and competitiveness in the medical tourism industry and passive political support. This study looked into the tendency in domestic and abroad medical tourism industries that are recently appearing as the new area, and analyzed the problems. In addition, it analyzed factors to affect medical tourism industries and present reasonable activation factors to intensify competitiveness. Therefore, this study aimed to analyze influential factors in the promotion of the Korean medical tourism industry, and to propose strategic promotional plans. With this aim, the study withdrew variables through existing research and a focus group interview(FGI), and proceeded to professional opinion research based on composed particular variables through prior research and the verification of variables. Through the process of research, the study analyzed which part is applied as an influential factor in the promotion of the medical tourism industry. Experts showed different awareness from each area, and consumers considered the reliability of medical tourism industries most important. Besides, laws to use the medical tourism conveniently and safely, institutional background, and infra should be firstly constructed, and the methods such as solving medical communication skills, providing programs for rest and tourism, and having international promotion should be prepared. | 관광학 | null | kci_detailed_000137.xml | |||
ART001413328 | oai_dc | 지속가능한 미래전략으로서 생태관광의 전망 - 순천만 갈대축제를 중심으로 - | Prospects of Ecotourism as a Sustainable Future Strategy: The case of Suncheon Bay Reeds Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"여영숙(University of Surrey, UK)"
] | Ecotourism operations occasionally fail despite of becoming one of the fastest growing sectors of the tourism industry. The purpose of this study is to explore an ecotourism experience to examine both positive and negative impacts on local economy and environments from a local perspective. In order to do this, Suncheon Bay Reeds Festival has been examined using SWOT analysis and the findings show that effective strategic tools are needed in place to minimize the negative impacts of overusing natural resources. The paper also reveals that the strengths and opportunities of the festival are believed to create a competent environment for a more successful tourism destination. In addition, several strategies have been developped through the SWOT matrix to practice sustainability in ecotoruism for the long-term benefits as follows. First, the city of Suncheon should segment its tourism market in order to promote representative ecotourism image. Second, in order to minimize the congestion at the event, the operation of multiple locations at the festival, which highlight the diversity in culinary experience and other extra touristic activities such as daily excursions and shopping, should be considered. Third, improvement in an appropriate accomodation system for family groups is needed. Finally, the introduction of an entry charge can provide extra funds for environmental protection programmes. The paper also highlights the role of tourism in helping to protect the fragile ecological resources and educate tourists to promote continuous support. Furthermore, this study suggests future managerial and policy implications for practitioners. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412798 | oai_dc | 해외골프여행객 불평행동의 인과관계에 대한 연구 | A Study on the Antecedents and Consequences of Oversea Golf Travelers' Complaining Behavior | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"주영환(강릉원주대학교)"
] | This study investigated the antecedent (i.e., dissatisfaction with golf resort related attributes) and consequence (i.e., loyalty) of oversea golf travelers' complaining behavior. A research model and hypotheses were extracted from previous studies. The research hypotheses were tested using surveyed data from 387 oversea golf travelers. The results revealed that, though the levels of respondents' dissatisfaction with golf resort related attributes and their intensity of complaining behavior were low, their dissatisfaction with the dimension of employee and facility made a statistically significant influences on their "private complaining behavior" and "do nothing." In addition, it was shown that their complaining behavior types did not have any influential power on their loyalty. Discussion and implication of the results were followed. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412705 | oai_dc | 訪韓中國游客旅游目的地選擇屬性相關硏究 | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박인규(김천대학교); 강금해(김천대학교)"
] | 관광학 | null | kci_detailed_000137.xml | |||||
ART001412779 | oai_dc | 여행사종사원의 가치성향이 조직몰입과 직무만족에 미치는 영향 | Effect of Individual's Value Orientations on Organizational Commitment and Job Satisfaction of Travel Agency Employees | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"안순이(가천의과학대학); 박인양(인천로얄호텔)"
] | About value propensity of the work circle which first, presents from theoretical research appeared analytical resultant individualism and Collectivism, the job satisfaction appeared with one variable. With the fact that affects in all difference the individualism where the difference affects appeared partially about the individualism where the work circle demographics school register quality of the tourist business which second, selects in the research object is value propensity, and Collectivism to Collectivism appeared. Consequently, as the quality which is a demographics school register value propensity of tourist business work circle mainly the resultant price which considers to a Collectivism coming out business of tourist business the cooperative system of the staffs at the practical qualities where the variable is many between comes to accomplish, according to the box the result which appears there is a possibility of doing. Three, affects a individualism and Collectivism all about work circle job satisfaction of tourist business value propensity affects, but undergoed the influence where the Collectivism is more individualism job satisfaction. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412794 | oai_dc | 외식사업 신상품 개발과정에 대한 평가 척도에 관한 연구 | Study on Evaluation Standard for New Product Development in Food Service Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김준희(경기대학교)"
] | Improvement of competitiveness for restaurant industry comprehensively encompasses the reasonable management capability, technology development on recipe and menu, improvement of service level along with food sanitation, well-being, emergence of functional food, marketing, site and others. The manual for family restaurant, the major part of the domestic restaurant industry, has become internationalized and standardized, and in addition, due to the inflow of high class human resources into the industry, it has changed the recognition of occupation, improvement of quality and service from large scale investment, general improvement in food culture, systematization of standardization, specialization and simplification, and rationalization of the labor hours and so forth that have impacted positively for the development of the restaurant industry. This study has attempted to find out the status of product development of the domestic restaurant business and discuss the future development plan. This study used the content analysis, the method for qualitative research method with the subject of recipe related academic studies and the research thesis. Based on survey statistics Program SPSS 10.0 was used in order to look into a casual relationship among group unit. As the result of this study, it would be a crucial strategy to enable the on-site employees to be involved in the process of manufacture the new product. Developer should make employees understand new product and they also need to be informed of what is main idea of new product. After understanding main concept, on-site employees and developer should go together where they want to go. Without any help or assistance of on-site employees, developer can not succeed developing of new product. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412724 | oai_dc | 한식당 근무환경이 업무효율에 미치는 영향에 관한 연구 | A Study on the Business Efficiency Effect on Working Environment in Korean-Style Restaurant | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유룡(강릉원주대학교); 신종일(강릉원주대학교); 이재선((주)워커힐호텔)"
] | Food service industry is a kind of total management system organized functional facilities of several post. Therefore, customer and employee have not only coexistent element but also special character as key element deciding quality of goods for providing meals with regard to system establishment of facilities management. For this, high-quality human resources, up-to-date facilities and efficient facilities should be set up based on efficiency, economy and sanitation, not simple disposition, to produce better food. The purpose of this study is to research business efficiency effect on physical working environment of kitchen of Korean-style restaurant. To achieve the objective of this research, we carried out literature research and conducted a questionnaire survey of service employees in kitchen employees centering around middle and large size Korean-style restaurant at the same time. The results of the study were as follows: 1. Statistically there's no significance between sex and age and also there's no significance of sex, academic background, duty and working place, and there's no significance between employee's duty and age as well as between employee's duty and income. 2. As a result of using multiplex regression analysis to approve hypothesis of research based on meaning average <p=0.05, we found out some facts as below. First, statistically business efficiency of kitchen employee can be changed according to working environment of Korean-style restaurant kitchen. Second business efficiency of service employee of Korean-style restaurant business field is also changed according to working environment like kitchen employee. Accordingly, as a result of this research, it can be analyzed that food service industry's kitchen and physical business environment in business field have an effect on business efficiency of employee. And we consider that the following research should be accomplished more minutely including both physical working environment of Korean-style restaurant employee and aesthetic working environment, that is, pay, duty, welfare and education environment as next research project. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412707 | oai_dc | 외식기업 임금피크제 도입이 조직몰입과 성과에 미치는 영향 | A Study on the Effect of the Introduction of Food Service Companies' Salary Peak System on their according and Organizational Commitment | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김기영(경기대학교); 고미애(경기대학교)"
] | This study surveyed workers who worked for a only Korean deluxe hotel W which adopted salary peak system to find out how their perception of salary peak system, their behavioral commitment and achievement related and to verify how their behavioral commitment mediated the relationship between their perception of salary peak system and their achievement. For this, the study firstly examined the relationship among their perception of salary peak system, their achievement and behavioral commitment. Then, based on it, the study verified whether their behavioral commitment mediated the relationship between their perception of salary peak system and achievement as a mediating variable through structural equation modeling. The study results are as follows. Firstly, as for the relationship between their perception of salary peak system and behavioral commitment, the higher their understanding degree of salary peak system is, the higher their behavioral commitment, and the higher their satisfaction degree is, the higher their behavioral commitment is. Secondly, as for the relationship between their behavioral commitment and achievement, the higher their behavioral commitment is, the higher their achievement is, and the higher the degree of their behavioral commitment is, the higher their group achievement is. Thirdly, as for the relationship between their perception of salary peak system and their achievement, the higher their understanding degree of salary peak system is, the lower their individual achievement and group achievement are, and the higher their satisfaction with salary peak system is, the lower their individual achievement and group achievement are. Fourthly, behavioral commitment plays a mediating role between their perception of salary peak system and achievement. It plays a mediating role between their understanding degree of salary peak system and their individual and group achievement and a mediating role between their satisfaction with salary peak system and their individual achievement and group achievement. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412803 | oai_dc | 외식기업의 내부마케팅 요소가 직무만족 및 고객지향성에 미치는 영향 | A Study on the Effect of Internal Marketing of Restaurant Companies on Job Satisfaction and Customer Orientation | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이인성(초당대학교)"
] | This study investigates the effect of internal marketing of restaurants on employee satisfaction and customer orientation to maximize customer satisfaction and offer much better internal marketing elements and suggestions. This study surveyed the employees who work at family restaurants in Seoul from August 1st to 30th, 2009. The statistic data was analyzed by frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis using the SPSS 17.0 program. The result of the empirical analysis is summarized as follows. First, compensation systems, educational training, communication, and benefits among internal marketing elements have positive(+) effects on internal customer satisfaction. Second, internal customer satisfaction has positive(+) effects on customer orientation. Third, compensation systems and communication among internal marketing elements have positive(+) effects on customer orientation. Based on the result of the empirical analysis in this study, such efficient management strategies for boosting restaurants are suggested as follows. First, when it is proved that internal marketing elements have positive effects on internal customers and customer orientation, it means internal marketing can be applied to restaurant management. That is, the research model is verified for the effect of internal marketing on customer orientation based on existing studies, which can offer theoretical information for restaurant management. Next, the effect of internal marketing on internal customer satisfaction and customer orientation can be used theoretically in the aspect of human resources management in order to secure qualified individuals in a company. Lastly, the positive effect of compensation systems and communication on customer orientation can provide theoretical foundations for managing internal customers when offering services in which customer needs are reflected. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412756 | oai_dc | 제주지역의 관광개발에 대한 지역주민의 인식과 태도에 대한 연구 | A Study of Residents' Perception and Attitude toward Tourism Development in Jeju | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양성수(BK21 제주국제자유도시 관광전문연구인력양성사업단); 허향진(제주대학교); 서용건(제주대학교)"
] | The purpose of this research is to suggest appropriate directions for desirable tourism development through the investigation of the local resident's perception of tourism impact and the residents' attitude in tourism development in Jeju. To accomplish the study object, theoretical reviews and empirical analysis were jointly carried out. For the empirical analysis, a survey was conducted for from Nov. 24 to 26 in 2008 and total 276 questionnaires were used for the statistical analysis. In the statistical analysis, frequent analysis, factor analysis, cross tab and regression analysis were used. The cause-and-effect relationships between the three factors in the residents' perception about tourism impact and two of their attitudes by regressions were as follows: perceived factor of social impacts, economic benefits and environmental impacts, were found positively influenced by the identity of community attachment and tourism policy. Also, environmental impacts were found negatively influenced by the tourism development. This study approved the importance of resident's perception of tourism impact. The limitation of this study as follows. Firstly, this study examined fragmentarily the attitude of tourism development. Secondly, the research scope of the study subject confirmed to residents in Jeju. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412690 | oai_dc | 가상적가치평가법(CVM)을 이용한 비시장 관광자원의 가치추정 - 부산지역해수욕장을 대상으로 - | Estimating Non-use Value of Busan Beaches Using Contingent Valuation Method | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최나리(부산광역시 관광진흥과 연구원); 김재원(신라대학교)"
] | Contingent valuation methods(CVM) leads to estimation of the economics value of non-market tourist attractions. This research is to verify the information bias that is worked to overestimate or underestimate the result of willingness to pay for estimation of tourist attractions as public goods. The purpose of this study is to estimate the contingent value of visiting, as tourism resource at Haeundae, Gwangalli, Songjeong, and Songdo Beach, which are located in Busan City, using contingent valuation method. The results of this study are following ; First, Traffic time is showed at minus correlations with the frequency of visit in Haeundae beach. Second, about the effect factors on payment intention, the higher recognition degree of nature preservation gravity, and older age show the higher for payment intention. But the higher for visit experience shows the less for payment intention. Finally, the assumed admission fee is estimated based on average WTP to tourists at Busan beaches on 2007. Songjeong beach has about 211 hundred million won of the value of visiting. Haeundae beach has about 157 hundred million won, and Gwangalli beach has about 123 hundred million won of the value of visiting. Finally Songdo beach is presumed about 30 hundred million won of the value of visiting | 관광학 | null | kci_detailed_000137.xml | |||
ART001412735 | oai_dc | 관광안내소 현장조사를 통한 발전방안 -국내주요 관광도시 소재 관광안내소를 중심으로- | Development Plan through On-site Survey of Tourist Information Centers: Cases of Tourist Information Centers Located in Main Tourist Destinations of Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김진동(강원도립대학); 박정선(오산대학)"
] | Recently, Tourist Information Centers(TICs) have played an increasingly important role in various kinds of functions, such as reservation, relaxation, display and sales, region connection(liaison) as well as furnishing tourism information. In spite of increasing internet access, TICs represent a reliable and convenient place for tourists to research various activities including tourism information. The aim of this study was to locate any problems and suggest improvements for higer level of TICs management. By way of observation and interview, on-site surveys of the 21 TICs were conducted in Korea's main tourist destinations: Seoul, Busan, and Jeju. Authors examine 10 checkpoint categories (employee, guide equipment, guide telephone, working time, reservation and sales, informative and promotional material furnishing such as brochure and pamphlet, safety facilities and supplies, BBB card furnishing, convenience of use etc) in this questionnaire. The results found similarities and differences among the survey regions' acknowledged problems and improvements of TICs management. Furthermore, many problems and suggested improvements that should be considered to develop more sophisticated regional TICs were highlighted by the questionnaire. Implications for related operating bodies were also discussed. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412784 | oai_dc | 호텔연회장 선택속성이 브랜드이미지와 재이용에 미치는 영향 | A Study on Effects on the brand image and reuse by the hotel banquet choose-attributes | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이재곤(경기대학교); 김영수(경기대학교)"
] | In the management of modern hotel enterprises, it has been difficult to expect fixed sales from guest rooms because of their limited sales and the emergence of low and middle priced hotels and residence. However, more sales could be made from food and beverage in a narrow space; thus, their managerial significance has been gradually increased. Therefore, it has been required to figure out the level of their importance through empirical studies for hotel banquet services recognized by customers in selecting the hotels and their banquet products and to search for the measures to increase the sales of hotel banquets. Moreover, relevant companies need to have product diversity in customer-oriented aspects regarding hotel banquets and figure out the improvement methods through the supplementation of strengths and weaknesses in the circumstances of using hotel banquet products. In this regard, this study was aimed to analyze the relationship between the attributes of selecting hotel banquets, their brand images and the reuse of customers focusing on the customers of super-deluxe hotel banquets. The concrete goals for achieving such an objective were as below. First, the study would set the concept and factors of attributes of selecting hotel banquets, brand image and reuse as its criteria through reference research. Second, it would analyze the relationship that could affect the attributes of selecting hotel banquets, brand images and reuse through theoretical systematization and use it as basic data for the activation of hotel banquets. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412751 | oai_dc | 외식기업의 대기 서비스 요인이 고객 만족에 미치는 영향 | The Effects of Waiting Service Factors of Food Service Companies on Customer Satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"진양호(경기대학교); 박미영(경기대학교); 김민경(경기대학교); 김성수(서정대학)"
] | This study intends to analyze the effects of 'human service', 'physical service', 'spatial service' and 'information service' as waiting service factors on customer satisfaction, implemented a questionnaire survey for customers who used family restaurants located in Seoul for a month from May 1 to May 30 in 2008. I analyzed the questionnaires using SPSS win 10.0 for verification of hypothesis and the research results can be summarized as follows. First, kindness and ability of employee as human service, free-sample service and food service as physical service, information service and spatial service appeared to have significant positive effects on customer satisfaction. Second, satisfaction of women was higher than that of men, satisfaction on ability of employee was higher as the age of customer was lower, and satisfaction on ability of employee and spatial service appeared to have significant differences according to occupation. In addition, with regard to ability of employee and food service, the satisfaction appeared to be higher as monthly income of customer was lower, the satisfaction was generally higher as level of education was higher, and satisfaction of the unmarried on human service of food service companies appeared to be higher. From the result of this study, waiting lines of customers increase due to immoderate coupons and affiliate marketing of family restaurants while the study on waiting customers in the restaurants is not sufficient. Further study on mentality of waiting customers or waiting spaces, waiting places according to priority of service by subdividing customers will be needed in the future. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412730 | oai_dc | 지역축제에 대한 유인요인이 만족도 및 재방문에 미치는 영향 - 2008 태백산 눈축제를 중심으로 - | The Effects of Local Festival Attractive Factors on Satisfaction and Repeat Visits with an Emphasis upon Mt.Taebaek Snow Festival 2008 | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"함석종(); 홍현태(강원관광대학); 고동욱(강원관광대학)"
] | The purpose of this study is to investigate the effects of the various factors on the satisfaction and revisiting tendency of tourists visiting festivals in Gangwon province, especially the Mt. Taebaek Snow Festival. To execute this research, the questionnaires were distributed to the sampling group through a simple random sampling. The collected date were analyzed using SPSS and AMOS. Frequency analysis for the characteristics of samples and factors, and factor analysis for reliability and feasibility were performed. Confirmatory factor and covariance analyses were conducted on the output factors. The findings suggest that first, the festival contents and convenience facilities have significant effects on visitors' satisfaction, but not on their repeat visits. This means that the festival satisfaction may not result in tourist repeat visits and linked tours. It also indicates that the tourist satisfaction needs to be increased into repeat visits through more variety, amusement, experience programs, and local culture understanding because the satisfaction turned out to be a crucial factor closely related to repeat visits. Second, travel expenses and accessibility seemed to have no effects on tourist satisfaction and repeat visits. Finally, the program development, support from local citizens, festival image promotion are considered essential for the festival success in increasing local citizens' harmony and economy. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412742 | oai_dc | 카지노 내부 마케팅에서의 직무만족 요인 비교분석 - 내국인카지노와 외국인 전용 카지노를 중심으로 - | A study on the analysis of job satisfaction factors on internal marketing in Casino : Focus of domestic Casino and exclusive use of foreigner Casino | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김규남(강릉원주대학교); 나현미(강릉원주대학교); 허진(강릉원주대학교)"
] | Casino industry is strongly identifying the human resource, which is very significant to providing positive challenge to employees; it conducts to customer satisfaction as well as employee’s job satisfaction. According to this study, it suggests that how internal marketing activities impact to employee’s job satisfaction at the domestic casino and exclusive use of foreigner casino industry. Furthermore, it proposes that desirable plan of internal marketing activities In relation to analyze, assistance of performance within colleague, the range of supervision from supervisor and reasonable salary, each factors present to some extent difference between KangWonLand and Seven Luck. The KangWonLand is slightly higher than Seven Luck Casino within job confidence and pride factor. Furthermore, from the noise of working environment, Seven Luck shows higher than KangwonLand. Consistent with this study, these organizations indicates lightly different result with internal marketing activities. To be conclude, KanWonLand and Seven Luck are landmark at the casino industry in Korea, for best performance, in terms of creating loyal employees, the organization have to focus on how to improve job satisfaction for further internal business. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412800 | oai_dc | 뷔페레스토랑의 선택속성이 고객만족과 재방문의도에 미치는 영향 | The Influence of the Attributes of Choosing Restaurants on Customer Satisfaction and Revisiting Intention | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김윤민(고려전문학교)"
] | Buffet serves a wide range of food at a certain price to meet the customers’ diverse tastes. Customers have difficulties in choosing a restaurant because of different tastes of each individual. Also, customers prefer buffet restaurants because they can enjoy various kinds of food. Number of buffet restaurants is increasing owing to the growing number of customers using buffet restaurants for special occasions such as internet club meetings, company meetings, society group meetings, baby’s birthdays and family gatherings. Meanwhile, as the pursuit of personal well-being has become a dominant concept in our society, the motto of well-being lifestyle ‘eat well and live well’ has affected buffet restaurants as well as the increase in obesity has drawn attention to diet menus. Thus, this study is aimed at providing valuable information for the operation of a buffet restaurant by researching the utilization status and analyzingthe influence on customer satisfaction and intention of revisiting based on the attributes of choosing buffet restaurants. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412806 | oai_dc | 호텔종사원의 조직동일시가 조직몰입에 미치는 영향 - 고용형태의 조절효과를 중심으로 - | The Effect of Hotel Employees' Organizational Identification on Organizational Commitment : With Emphasis on Moderating Effect of Employment Types | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최훈태(호남대학교); 이범찬(경기대학교)"
] | Since the revision of the government's 'Non-regular Worker Protection Act' of July 2007, the attitude and behavior of the regular workers and non-regular workers based on employment types showed quite a different aspect in comparison to that of the past. In view of the uniqueness of the current situation, an attempt is made here to identify contrasting attitudes of the regular workers and non-regular workers in their relationship to organizational identification and organizational commitment and to present a strategic plan. The result of the present study can be summarized as follows: First, in the effect of organizational identification on organizational commitment, our analysis showed that the higher was the level of organizational identification, the higher were affective commitment and continuance commitment. Second, when the moderating effect of employment types in the effect of organizational identification on organizational commitment is checked, our analysis showed that the higher the level of organizational identification, affective commitment was more pronounced among non-regular workers rather than regular workers. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412771 | oai_dc | 외식기업의 경영정보시스템 상황변수, 아웃소싱 정도, 아웃소싱 성과와의 관련성 분석 | The Effect of the Situational Variables in the Management Information System of Restaurant Companies on Outsourcing Results | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김용숙(경기대학교); 이청욱(경기대학교); 김성수(혜전대학); 윤중석(서울호서전문학교)"
] | Although the outsourcing of information systems has been widely used for a long time, there are few systematical researches on the situational variables in the information system of restaurant management and outsourcing results. For this reason, this study examines the relationships among the situational variables in the information system of restaurant companies, the level of outsourcing, and outsourcing results and attempts to raise the quality of restaurant management and suggest progressive ways of rational operation and efficient management of employees. The results of the empirical analysis of this study are summarized as follows. First, the financial capability and information technology resources of a contracting company have statistically significant effects on partnership; the external circumstances of information systems such as the uncertainty of information technology and the uncertainty of circumstances have positive effects on the quality of partnership. Second, the reliability and interdependence of a contracting company, or the service company of a client company have positive effects on outsourcing results. Third, the financial capability of a contracting company has positive effects on outsourcing results while information technology resources and the capability of information technology have positive effects on efficiency at work. Furthermore, the uncertainty of information technology and the uncertainty of circumstances have positive effects on the external circumstances of information systems. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412694 | oai_dc | 보상제도, 인간관계 및 이직기회가 여행업 종사자의 직무만족, 조직몰입 및 이직의도에 미치는 영향 - 서울소재 BSP 여행사를 중심으로 - | The Impacts of Compensation System, Relationships with Supervisors and Colleagues, and Job Opportunity on Job satisfaction, Organizational Commitment and Turnover Intention of Travel Agent's Employees: Case of the BSP Travel Agency in Seoul | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"곽대영(남서울대학교)"
] | The objectives of this study are to analyze the effects of company's compensation system, employee's human relationships with supervisors and colleagues, and outside job opportunity on job satisfaction, organizational commitment and turnover intention of travel agent's employees. To achieve these objectives, as a conceptual framework of the study, the effects of compensation system, human relationship, and job opportunity on job satisfaction and organizational commitment, and the effects of job satisfaction and organizational commitment on turnover intention were reviewed. And the empirical studies on employee's perceptions in travel agencies toward the above six factors were conducted. According to the findings of this study, the following suggestions were presented to the domestic travel agencies. The travel agencies are required to operate fair, impartial and regular promotion, wage and welfare system for employee's job satisfaction and organizational commitment, and need more comprehensive understanding and careful management for individual workers to have them concentrate on their job. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412712 | oai_dc | 문화관광기념품의 디자인 속성분석과 평가에 관한 연구 | The study about Design Attribute Analysis and Evaluation of Cultural Tourism Souvenir | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박수빈(재능대학); 박철호(안양대학교)"
] | The purpose of this paper is that investigates a model of role stress and burnout in out-bound travel agency. So, this study investigates the relationship between role stress variables and the burnout variables(emotional exhaustion, depersonalization, reduces personal accomplishment) of frontline employees, and the impact of burnout which felt by employee on employee's job satisfaction and intentions to resign in the travel agency. Data obtained from survey(an self administered questionnaire)of frontline employees working in the several outbound travel agencies in Seoul, Korea. The results show like below, it has positive relationships between role stress variables and burnout components. Perceived burnout phenomenon has negatively effect on job satisfaction and positively effect on resign intention of employee in the travel service. All variables of outcomes are affected by role stress. In the practical implications, travel service managers can take an action as like a social support to reduce employee's burnout. And employee has activity hobby for reducing the stress. Suggestions for the future search include an examination of other variables in role stress and expanding the sampling. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412699 | oai_dc | 지역문화축제 참가자의 관광행태 분석 및 경제적 파급효과 추정을 통한 발전방안 도출 - 2008 파주 율곡문화제를 중심으로 - | Investigation of Development Plan through the Analysis of Behavioral Patterns and the Estimate Economic Effect of Participants of 2008 YUL-GOK Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"권태일(한국문화관광연구원)"
] | Yul-Gok Cultural Festival 2008 is one of the most potential and representative one among the others in Paju city. In this research, economic impact of Yul-Gok Cultural Festival will be estimated through the investigation of visitors' behavior of visitation and the propensity to consume. In addition, the probability of Yul-Gok Cultural Festival as a representative one of the Paju city and the economic impact to Paju economic area will be presented with indication of development plan. The reason why the economic impact of Yul-Gok Cultural Festival was figured out very low comparing to budget is the most of visitors were came from Paju city, their residential area. Therefore, various plans to revitalize Yul-Gok Cultural Festival as a representative one of Paju, such as various advertisement and public relations attracting visitors from other cities, are needed. In order to bring the economic impact from this festival, various marketing plans including the relating area tour program through the medium of Yul-Gok Cultural Festival and expending lodging facilities to accommodate visitors needs to be established. Additionally, contingent valuation method (CVM) of cultural heritage needs to be discussed to understand cultural and educational value of grave of Teacher Yul-Gok as a precious history-cultural resource. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412762 | oai_dc | 민속마을 관광지화에 따른 주민의식 변화 - 낙안읍성 민속마을의 사례 - | A Study of Local Residents’ Consciousness for the Tourist Spot of Traditional Folk Village : Focusing on the Naganeupseong Folk Village | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이영숙(호남대학교); 양길승(호남대학교)"
] | Cultural Tourism does not only increase local and national income but also plays a role to promote a place to the world and develop its cultural images. In cultural tourism, especially ethnic tourism is a high-dimensional shape of tourism not to only consume souvenirs but also experience and learn different culture. As an ethnic tourist destination, the Naganeupseong folk village is invaluable for architecture and as a place identifying its own culture. The fact that the village is a very unique cultural heritage which is still maintained as a living place makes the Naganeupseong folk village very important. In spite of numerous studies about conflict caused by development and preservation of folk village, local residents' lives and conflict and the solutions of their conflict tend not to be considered seriously. This study focuses on developing the cultural industry of the Naganeupseong folk village and local residents' actual lives and changes of their consciousness. Theoretical investigation through existing academic resources and materials of official organizations and fieldwork through participant observation and depth interview were used for this study. The residents living in the folk village were chosen as the main participants and the main aim of this study is to understand residents' consciousness rather than to develop a specific theory. Firstly, the way of communication should be changed from one-side communication system by public officials into interactive communication system such as construction of residents' self-governing body and presentation meetings. Secondly, educational programs to develop local residents' cultural identity and social inclusion should be constructed. Through education programs, residents may obtain right idea about tourist business and their behaviors as a host of their place. Moreover, education programs for professionals about both joint investment and management and traditional culture should be developed. Thirdly, to execute solutions effectively, it is needed that local residents and public officials accept respect each other as a partner. Therefore, it will be important to increase opportunities to communicate to tackle their conflict caused by public officials' unilateral administrative management and preservation of cultural properties. While existing studies were done through quantitative research such as questionnaires, this study has tried to understand local residents' personal and concrete feelings. It would be necessary to involve bigger number of participants attend to interviews and participant observation in further studies. | 관광학 | null | kci_detailed_000137.xml | |||
ART001412788 | oai_dc | 관광정보영향요인, 관광정보만족도, 관광만족간의 관계 분석 - 제주도 지역 방문객을 대상으로 - | An analysis of the Relationship among the Influential Factors on Tourism Information, Tourists' Satisfaction with the Information and Visitors' Satisfaction : Focusing upon tourists to Jeju Island | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"지봉구(경희대학교)"
] | The emergence of new technologies has had an effect on tour agencies and hotel industries as well as tourists. But, there are few studies on the relationship among tourists' satisfaction with information and visitors' satisfaction. This paper aims to analyze the difference of the satisfactions with the tourism information in accordance with the classified lists of tourism information and research the effect of the satisfaction with information on the tourism satisfaction. The result of analysis is as follows; First, most of lists related with the sources and the investigated quantities of tourism information had some differences in the statistics. Second, it was investigated that the value of tourism information had a plus(+) effect on the satisfaction of tourism information except for its stability. Third, the satisfaction with tourism information had a plus(+) effect on its recommended intention. And fourth, it was shown that the satisfaction of tourism information had a plus(+) effect on tourism satisfaction, but its explanatory power was fairly low. Therefore, there is a positive relationship between the degree of satisfaction on information and the degree of satisfaction. A future study will expand the scope to several major factors. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324430 | oai_dc | 호텔산업의 CRM요인이 고객만족과 구매행동에 미치는 영향 연구 | A Study on the Effect of the Customer Satisfaction and Purchasing CRM Factor in the Hotel Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"서광민(경희대학교); 최욱희(경희대학교); 한진수(경희대학교)"
] | According to the fluctuation of Life style, the enterprises have been beginning to have the attention regarding customer relationship in the midst of competitors between companies to keep up epoch-making world. The objection of this study is that first we extract out hotel industry’s CRM application factor from established bibliography study and then analyze practically how much affect this factor to the customer satisfaction and how much influence customer loyalty caused by customer satisfaction. The result of this research, first it showed that the analyzing and integrated view except the aspect of the practical factor of CRM can affect customer’s satisfaction. Second, another result is that customer satisfaction via these factors can influence customer loyalty indeed; it can affect the verbal effect. Hence, if customers meet their expectation, this thing can produce an effect on revisitation and the brand image as well. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324447 | oai_dc | 한방관광 개발전략에 관한 탐색적 사례연구 －진안 삼 시배지 지역 한방테라피아를 중심으로－ | An Exploratory Case Study for Strategic of Development Oriental Medicine Tourism: Focused on Oriental Medicine Therapia in Jin-An Province of Trial Ginseng Plantation | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김혁수(청주대학교)"
] | It is very interesting that origin of terms, ‘hotel’ and ‘hospital’, is ‘hospitale’, and is meaningful to adopt oriental medicine due to the dramatic increase of demand concerning health matters tourism. This exploratory study is to connect tourism to all sectors of oriental medicine industry including primary, secondary, tertiary industries related medicine. One of the major objectives this study is to define and explore the development strategies of oriental medicine tourism in Korea, especially Jin-An province which is the first trial plantation area cultivating ginseng in Korea. This study has chosen a specific area, Jin-An province which is the first trial plantation area cultivating ginseng in Korea to analyze the strategy of oriental medicine tourism program (lohas oriental medicine therapia). | 관광학 | null | kci_detailed_000137.xml | |||
ART001324442 | oai_dc | 외식기업의 문화마케팅에 관한 연구 | A Study on Culture Marketing of Food Service Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이행순(경희대학교); 신규희(경희대학교); 이수범(경희대학교)"
] | Since culture and art are the characteristics of today’s society, consumers value emotion above everything else. Besides, limitless competition caused by globalization makes corporations to change their marketing strategies. Hence, the objective of this study is to find out the relationship between cultural marketing in foodservice industry and image and trust of foodservice related corporations by using Multiple Regression Analysis. In order to find out the relation between cultural marketing and image and trust of corporations, the cultural marketing of foodservice industry was divided into 5 factors; cultural sales, culture supports, service culture, food culture and cultural background. The image of the foodservice related corporation was separated as micro image which refers to international image and macro image, the natural image of corporation. As a result, the study revealed cultural marketing effects on corporation image and corporation image effects on trust. The study will provide the new possibilities to foodservice industry through the new cultural marketing strategies. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324441 | oai_dc | 신안군 생태관광자원을 활용한 에코투어리즘 적지분석 | A Study on the Suitability Analysis for Sinangun Eco-Tourism Area | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"구호(목포 중앙조경); 김농오(목포대학교)"
] | The purpose of this study is to analize basic tourism resources -data to find the most suitable sites in eco-tourism areas by GIS analysis. In the case study Sinangun was selected and GIS data set was applied for analyzing the various factors of Sinangun eco-tourism resources. The results of this research are like these. First, This research enables the suitability analysis to the area hard to apply by GIS data. Second, This research find out the various types of eco-tourism area of Sinangun and the development score of each sites. Third, This research suggests the impact factors to the eco-tourism area. Finally, This research realizes interface effect of visible analysis-function of GIS. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324446 | oai_dc | 호텔 종사원의 프로모션 메뉴에 대한 인식 연구 －호텔 일식당을 중심으로－ | A Study on the Recognition of Promotion Menu on Hotel Employees: The Center of Japanese Restaurant | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이인성(초당대학교); 장철호(서울 그랜드힐튼호텔); 이광옥(광주대학교)"
] | The purpose of this study is to investigate the recognition of hotel employees on promotion menu of Japanese restaurants in hotels and to contribute to an increase in sales, creation of profit and improvement in customer satisfaction.Literature review and empirical study were paralleled in this study. The results can be summarized as follows.Five factors (efficiency, menu quality, employee participation, communication and inefficiency) were shown in the recognition of employees on promotion menu. ‘Employee participation’ showed highest difference from sex, followed by ‘efficiency’ and ‘communication.’ ‘Efficiency’ factor showed highest difference from age, followed by ‘employee participation.’ ‘Efficiency’ was highest in employees in their forties, followed by thirties, fifties or older, and twenties. ‘Efficiency’ factor showed highest difference from marital status, which was followed by ‘menu quality.’ ‘Efficiency’ also showed highest difference from education background, followed by ‘inefficiency,’ ‘communication’ and ‘employee participation. ‘Efficiency’ showed highest difference from average monthly income, followed by ‘inefficiency,’ ‘employee participation’ and ‘menu quality.’ In terms of hotel management, ‘efficiency’ was highest and followed by ‘inefficiency,’ ‘employee participation’ and ‘menu quality.’ For hotel rating, ‘employee participation’ was shown highest and ‘communication’ was the next. The factor that showed highest difference from position was ‘efficiency,’ followed by ‘inefficiency,’ ‘employee participation’ and ‘menu quality.’ ‘Employee participation’ was highest in terms of cooking with ‘communication’ at the second. Employees who studied cooking as their major field showed higher ‘employee participation’ compared to those who did not study cooking, and ‘communication’ also was shown higher in employees who studies cooking. The factor that showed highest difference from employment period was ‘efficiency,’ followed by ‘employee participation,’ ‘menu quality’ and ‘communication. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324448 | oai_dc | 패밀리레스토랑의 보상프로그램의 만족도가 구매행위에 미치는 영향에 관한 연구 | Study on the Influence of the Satisfaction Level with Reward Program of Family Restaurants on Purchase Action | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"조남재(서정대학교); 홍석규(경기대학교); 이영우(경기대학교)"
] | Today's environment of enterprises has changed from the ear with shortage of supply to the ear with surplus supply and the change in enterprises is so rapid that fainting may be felt. At the moment, the change is strengthening the relationship with customers in terms of scale and potential became the problem that is related to the existence of enterprises Therefore, in this study, a questionnaire survey was conducted to the students in Gang-Nam educational institutes and office employees to know what influence is made by the reward program of family restaurants on customer satisfaction and revisits. As the result of the survey, excessively expanded reward program to motivate Customer Relationship Management should be reconsidered to meet the circumstances of enterprises and the atmosphere of family restaurant and quality of provided menu that meets the service would be enforced. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324417 | oai_dc | 갬블링 열정척도를 통한 스포츠토토 이용객의 시장세분화 연구 | Market Segmentation of Sports Toto Participants Using Gambling Passion Scale | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김혜선(경희대학교); 이충기(경희대학교)"
] | This study aims to segment Sports toto participants based on gambling passion scale(GPS) using a two-stage cluster analysis. To this end, surveys were conducted for Sports toto participants through both online and offline. The results of exploratory factor analysis indicate that the gambling passion of Sports toto participants was classified into obsessive passion(OP) and harmonious passion(HP) with high reliability. The GPS was also classified into three groups by using two stage cluster analysis based on GPS and respondents’ characteristics: low-level gambling passion group, middle-level gambling passion group, and high-level gambling passion group. The results of one-way ANOVA reveal that there were significant differences among those three groups with respect to gambling motivation. The results also show that the mean value of “Fun” motivation factor received the highest evaluation, and the mean value of HP was much higher than that of OP, indicating that the Sport toto is likely to be perceived as one of leisure activities by its participants. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324422 | oai_dc | 비즈니스 여행자를 위한 국내 특급호텔과 중저가호텔 선택속성에 따른 만족도 비교분석(Ⅱ) -프론트오피스부문, 식음료부문, 부대시설부문을 중심으로- | Analysis Satisfaction of Selection Attributes on Super-Deluxe and Economy Hotel for Business Travellers(Ⅱ): Segmentation for Front Office, Food & Beverage and Other Facilities | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"공효순(남서울대학교); 박영기(백석대학교); 김홍일(인천재능대학교)"
] | The purpose of this article is identify the difference of selection attributes on super-deluxe hotel and economy hotel, which business travellers consider important and understand satisfaction with the results of it so as to seek the way for economy hotel to take superior competition differentiated from the super-deluxe hotel and towards worldwide competitive level. And also it is to offer necessary basic concept for new investors or experienced investors who construct economy hotel. The results indicated that this article has an implication to offer basic data for the understand of a model of economy hotel and market segmentation for business travellers who want to the service of super-deluxe hotel level but prefer economy hotel which costs relatively inexpensive. Finally implications for executives and managers of super-deluxe and economy hotels are discussed. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324439 | oai_dc | 초등학생 개인위생교육에 관한 연구 -경기도 양주지역 초등생을 중심으로- | A Study on Personal Hygiene Education of Primary School Students: With Elementary students in Yangjoo area | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"서재원(서정대학교); 김하윤(서정대학)"
] | This study aims at examining into education effect of hand and individual hygiene in Gyeonggido Yangjoo area elementary school students. We training and survey 360 among fourth, fifth and sixth grade students. A questionnaire of this study has two step. First step has ask about lifestyle and hygiene knowledge. After education, we has asking hygiene knowledge and interest class. It showed that, there is no difference in life style and eating between meals habit between girl and boy student, but significance difference life style compare with a grade. There is significance difference knowledge level risen effect first and last education. Students are questionnaire of interest class is hand Hygiene. These results indicated that elementary school children preference experience study. The education and publicity of hygiene and hand wash are necessary for protecting students from food poisoning and disease. It should systematically set up the education and training system to control foods safely by including educational subject of food hygiene in regular curriculum | 관광학 | null | kci_detailed_000137.xml | |||
ART001324436 | oai_dc | 외식관리자의 변혁적 리더십이 대인신뢰와 집단응집력에 미치는 영향 | A Study on the Influence of Personnel Trust and Group Cohesion by Restaurant Administrator’s Transformative Leadership | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"안종철(백석대학교 외식산업학부); 김지응(신성대학교)"
] | The purpose of this study is to seek how Transformation leadership style of a chef to Influence on the toward personnel trust and the group cohesive power. The survey was conducted on 500 culimary employees who work at super deluxe hotel restaurants located in seoul. The major findings are as follows First, the most effective leadership type has become clear to charismatic leadership which exercises its influence over management of kitchen in food-service that is administrated by specialist group. And it had the most enormous effect on cohesive power to goal which was established on direct or indirect trust. Second, it has turned out that the leadership which considers each individuals affects cohesive power to goal through direct or emotional trust. Third, one is intellectual stimulation that affects directly only to the cohesive power to goal based on emotional trust. Food-service businesses have to accomplish their target figure gradually to exist for a long time. Based on it, we can find that the most important leadership types are charismatic, individually consideration, intellectual stimulation leadership. In case of trust type, which are parameters on cohesive power to goal have been examined to active, emotional, cognitive trust by turns. So, it has become clear that charismatic leadership based on active trust is the most efficient way to reach the cohesive power to goal in food-service business that is administrated by specialist group. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324423 | oai_dc | 해양관광 중요도의 만족과 추천의도에 미치는 영향 －필리핀 방문 한국인 관광객 사례를 중심으로－ | A Study on Important Factors of Marine Tourism and Their Effect on Tourist Satisfaction and Recommendation Intention | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"전동환(강원대학교); 심상화(강원도립대학)"
] | The ocean plays a central role as a tourist attraction in people’s enjoyment of free time. The subjects of this study are Korean tourists traveling to Philippine marine tourist resorts. This study analyzes important factors of marine tourism and their effects on tourist satisfaction and tourist intention to recommend. This study concentrates on tourist satisfaction levels while traveling to Philippine resorts and investigates possible directions for marine tourist resort development in Korea. The study findings suggest the following: 1. Important factors of marine tourism include tourist facilities, cruise environment, infrastructure, marine events, aquatic leisure sports,.etc. 2. These factors, related to marine tourism, will statistically affect tourist satisfaction levels. 3. This study suggests that satisfaction levels experienced by tourists to coastal areas will affect their positive intention to recommend. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324419 | oai_dc | 해양문화축제 방문객의 참여동기에 따른 해양레저활동 제언 -목포해양문화축제를 중심으로- | The Proposal of Maritime Leisure Activities Based on Participants’ Motivations to Visit Maritime Cultural Festival: Focusing on ‘Mokpo Maritime Cultural Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김영미(세종대학교 호텔관광경영학과)"
] | Maritime resources are currently being used as means of developing tourism industry in a region. Meanwhile, Mokpo city launched the 'Maritime Cultural Festival' which includes a variety of performances, marine based sports activities, and regional specific interests. This study mainly focused on participants' motivations to visit the festival in order to classify different participating groups for future development of maritime cultural festival. A total of 350 questionnaires were distributed on the festival site and 290 were collected. Of these, 269 questionnaires were used for data analyses excluding questionnaires with missing values. As a result, four different participating groups were identified using motivations to visit maritime cultural festival, for example, 'novelty seeking group', 'social gathering group', 'multi-purpose group', and 'escaping routine group'. They showed different characteristics with regard to demographic characteristics, tourism behavior, and favorite marine sports activities. On the basis of the results, effective marketing strategies for each group were also investigated. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324433 | oai_dc | 공연예술축제의 관리요인과 콘텐츠요인이 방문객의 만족과 재방문의사에 미치는 영향－Herzberg의 이요인(二要因)이론의 적용－ | The Effect of Maintenance Factor and Contents Factor of Performing Art Festival on Visitors’ Satisfaction and Revisit Intention Using Herzberg’s Two Factor Theory | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이은수(광주대학교)"
] | This paper investigated the influence of maintenance factor and contens factors of the performing art festival on visitors’ satisfaction and revisit intention. The research question was adopted Herzberg’s two factor theory that satisfaction and dissatisfaction were two different constructs, each of which were influenced by separate causes, hygiene and motivation factors, respectively. A survey was conducted for the visitors of Chuncheon Mime Festival from May 22 to 25, 2008, and finally 416 questionaires were analyzed. From the perspective of two factor theory, the dimensions of service attributes of performing art festival were classified as contents factors(composition of the program, program contents, procedure of the event) and maintenance factors(convenient facility and vendor interaction). The results showed that satisfaction resulted from visitors’ interaction with the contents factors that were distinctive features of the performing art festival that attracted people to it. It was revealed that maintenance factors affected on satisfaction of the group who didn’t have revisit intention, while the contents factors affected on satisfaction of both the group who had revisit intention and the group who didn’t have revisit intention. This suggested that most investment of resources should be focused on creating and improving the distinctive contents that were the satisfiers that brought visitors to the festival. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324418 | oai_dc | IPA 및 중요도 실행도 불일치(Gap)모형을 이용한 관광목적지로서 동굴의 활성화 방안 도출 | The Assessment of Cave’s Competitiveness as a Tourist Destination: Applied IPA & Gap Model | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"권태일(한국문화관광연구원); 노선희((주)호텔신라); 전정숙(수원여자대학교)"
] | The purpose of this paper is to analyze the effect of service quality to consumers’ behavior of the visitors by applying IPA(Importance-Performance Analysis) and GAP model. To execute this research, the service quality according the importance and satisfaction of cave destination is measured through IPA. After that, Gap factors of the cave destination’s service quality are dividedinto positive, negative and overall discordance. Finally, the affects to the consumers’ behavior is analyzed. The data for this study was collected from Aug.5th~6th,2006 through the survey conducted to the visitors of the cave Go-Ci. Total 260 surveys were distributed to the visitors according to the convenience sampling method. By applying SPSS(15.0) and LIMDEP statistics package program, the final 251 surveys were used for analysis.According to the results of IPA for cave destination’s service quality, IPA matrix of cave visitors’ shows us what needs to be kept up the good work, what needs to be concentrated here, what the low priority are, or what the possible overkill are. Additionally, the GAP model using the difference between Importance and Performance tells us it includes most of the items needs to be managed importantly found out from IPA. Although, both positive and negative gap affect to customers’ re-visitation similarly, planning for reacting about the negative gap will more clearly improve the customers’ satisfaction and re-visitation. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324425 | oai_dc | 박물관 방문 관광객의 문화관광 행동특성에 관한 내․외국인 대상 비교 연구 | A Comparative Study on the Cultural Tourism Behaviour Characteristics of Museum Visitors: Focused on Domestic․Foreign Visitors | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"손일화(동의대학교); 여호근(동의대학교)"
] | As a daily tourism activity, what is a cultural tourism activity to fulfill a cultural nostalgia, and by what factor is it decided? Second, what sub-variables does a cultural tourism characteristic consist of? Third, what is a concept of a museum as a representative symbol of cultural tourism, and recent research trend? Fourth, what difference does cultural tourism behavior characteristic of museum visitors have according to nationality? Existing research and study have usually concentrated on classificational analysis, so, we have not the least knowledge of difference analysis on cultural tourism behavior characteristic of museum visitors according to their nationalities. The concrete purpose of this study is as follows. First, typify cause of cultural tourism behavior characteristic, and provide a helpful tip for the following study. Second, find out the difference of cultural tourism behavior characteristic, and offer a suggestive point to establish an attraction tactics of museum visitors according to their nationalities. In order to achieve the purpose of this study, I performed both review of a preceding study related to the above and practical study to prove this. Literature study includes relevant books home and abroad, and preceding study thesis for a theoretical consideration, while practical study includes a collection and analysis of questionnaire to Koreans and visitors from America, Japan, and other countries, and finds out the difference of cultural tourism behavior characteristic according to their nationalities, based on literature records. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324428 | oai_dc | 도서문화의 전수와 창달을 통한 지역공동체의 형성과 유지전략 －거문도를 중심으로－ | Strategies for the Formation and Retention of Local Community by the Establishment and Transmission of Island Culture:The Case of Geomoon Island | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이덕순(한영대학)"
] | Korea is surrounded by the sea in three sides and has more than 3,000 islands, inhabited and uninhabited. Uninhabited islands are increasing due to the urbanization and the industrialization. Nevertheless, the islands have their own characteristic culture, history and natural surroundings, which helps the islands form the markets for sightseeing. The initiatives for developing sightseeing markets in islands should be given to the inhabitants of the islands because the inhabitants are the main body of the culture and history of the islands. The community of fishery villages in the islands should be well maintained in order for the inhabitants of the islands to maintain and recreate their own cultural heritages. In those well maintained communities, the inhabitants of the islands should take initiatives in developing the culture and history of communities and transforming them into the marketable sightseeing resources. In the process of doing these, the new culture in which the tie among the inhabitants of the islands and the recognition as a community become strengthened should be formed. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324432 | oai_dc | 지역축제의 영향에 대한 지역주민 인식 －동해 수평선축제를 사례로－ | Residents’ Perception on the Local Festival Impacts: The case of Donghae the Horizon Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"함석종(); 박선희(강원대학교)"
] | The purpose of this study was to analyze the residents’ perception differences toward the impact of local festival -Donghae the Horizon Festival-. To find residents’ perception differences of local festival impacts, this study also compared the utility of residents’ demographic characteristics. Festival impacts was divided positive and negative impacts of economic, environmental, socio-cultural impacts. Self-administered questionnaire survey was administered for the Donghae city residents. Frequency analysis, factor analysis, t-test and one-way ANOVA was administered for the residents’ perception differences. The result suggested that residents’ perception of festival impacts was not largely dependent on the demographic characteristics. But It showed that negative economic impact toward age, positive environmental impact toward education level, sex distinction, negative socio-cultural impact toward income. This study offers insightful suggestions regarding tourism development planning and policies by local festival. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324421 | oai_dc | 국외 관광목적지 속성에 따른 시장세분화와 포지셔닝 연구 | A Study on the Segmentation and Positioning according to the attributes of Outbound Destinations | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오민재(); 이후석(한세대학교); 양승용(한세대학교)"
] | The goal of this research was to identify the attributes of outbound destinations which tourists choses. Through positioning analysis with MDS(Multidimensional Scaling) used, the competing power for the attributes of destination which a total of tourists choses was graded by communication(HKG, PHL in order), event(HKG), culture(CHN, PHL, JPN, USA), facilities & recreation(THA, CHN, JPN, USA). The attributes according to tourist groups are as follows; In the case of recreation seekers, it was graded by communication(HKG, PHL, JPN in order), facilities(HKG, THA, JPN), culture & recreation(PHL, CHN), event(CHN, THA, USA). Multi-purpose seekers, it was graded by communication(THA, JPN, CHN), culture(CHN, PHL, JPN), facilities & event(HKG, PHL, JPN), recreation(HKG, USA, PHL). Culture seekers, it was graded by communication(HKG, PHL, CHN), event & recreation(HKG, THA, JPN), facilities(THA, HKG, JPN) and culture(THA, USA, JPN). | 관광학 | null | kci_detailed_000137.xml | |||
ART001324445 | oai_dc | 예비 노년층의 신체적 여가활동 만족에 관한 연구 | A Study on Satisfactions for Physical Leisure Activities in Pre-elderly Group | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최병길(제주대학교); 고보숙(제주대학교); 서용건(제주대학교)"
] | The purpose of this study was to investigate the relationships between satisfactions and physical leisure activities for pre-elderly group. The survey was conducted from August 21, 2008 to August 26, 2008, focusing on the pre-elderly group living in Jeju Special Self-Governing Province. 350 questionnaires were distributed and 299 were collected, in which 285 samples were acceptable for final analysis. SPSS 12.0 program was used to conduct frequency analysis, cluster analysis, T-test and ANOVA. The study founded out the significance of the physical leisure activities on pre-elderly group, and offered the basic information for the setting of leisure policy and future education. The major results of the study were as follows: first, regarding the perceptions on whether the respondents feel themselves as pre-elderly group, the result presented significant differences among the clusters. Second, in terms of self-perceptions on health conditions, there were significant differences on satisfactions on physical leisure activities among the clusters. Third, there were significant differences on satisfactions if there were accompanying people for leisure activities. Finally, satisfactions on leisure activities in the pre-elderly group were significantly higher when people participated in leisure activities at least three times a week. This finding will provide reference to draw up policies or leisure program for pre-elderly group and will be useful in enjoying leisure time of seniors in the future. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324416 | oai_dc | 전시컨벤션 참가동기와 지역 연계관광상품 활성화방안 연구분석 | A Study of the Development Strategy according to the Participant’s Motivation for Exhibition & Convention and the Locally connected Tourism Product | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"신영선(호남대학교); 최훈(동신대학교); 문수지(호남대학교)"
] | The purpose of this study is to suggest the direction for making a value added business of Exhibition & Convention with making use of the appealing tourism source of Gwangju Kimadaejung Convention Center. Data were collected from 258 in the ’2006 Gwangju․Jeonnam Regional Innovation Convention & Exposition’ which was held at Gwangju Kimdaejung Convention Center. Motivation data from sample were analyzed by factor and cluster analysis with t-test and ANOVA. Results suggested that Kimdaejung Convention Center has to have a differentiative plan from others, for example, the improvement of traffic system and accommodation for tourists, the development of tourism products related to around sightseeing places, the program developing a substantial course of ’city tour bus’ and the database of tourism information. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324444 | oai_dc | 호텔 주방 부서장의 리더십이 조직유효성에 미치는 영향 | A Study on Hotel Chef’s Leadership Influence in Organization Effectiveness | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"장상준(계명문화대학)"
] | This research theoretical reappraise about leadership type, special quality as relation of department manager leader ship type and organization effectiveness. That wishing to present reappraising theory about organization effectiveness, theoretical basis corelation organization effectiveness and leadership. Research that see as these reason wished to examine of the some effect in organization effectiveness according to hotel kitchen department manager type of leadership. Also, I practice literature review and empirical test. This research that it was reverification for the adapt rapidly environmental change and improve organization’s effectiveness with employee’s common value or systematic formation culture’s belief. It is considered to be desirable for hotel kitchen post’s administration efficiency that study that split that leadership affects some formation effectiveness and administration result hereafter. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324420 | oai_dc | Dark Tourism의 장소로서 민중공원의 개념화에 대한 시론적 연구 －국내외 민중공원 사례를 통한 접근－ | A Trial Research for the Conceptualization of People Park as a Site of Dark Tourism | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송재호(제주대학교); 김향자(한국문화관광연구원)"
] | The purpose of this study is to establish the proper view of history and the spirit of times, and to suggest conceptualization and space structuralization for People park construction as a site of dark tourism. Dark tourism is tourism involving travel to sites associated with death and suffering. New park type related with dark tourism is being developed in the world. Among them, People park what is called is produced recently. But it leaves much to be desired for this new type of park development includes establishment of definition and expansion of debate. People park is valuable place where we can discuss about people’s history of fetters as a sites of dark tourism. This article has a meaning as a trial research for conceptualization of Peoples park as a site of dark tourism. Because of the lack of related literature this study was performed as exploratory research by case study. | 관광학 | null | kci_detailed_000137.xml | |||
ART001324437 | oai_dc | 기업의 문화 기반 스폰서십이 서비스마케팅 성과와 서비스 만족에 미치는 영향 | The Effect of Firms’ Culture Based Sponsorship: Implications to The Result of Service Marketing and Service Satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박정선(오산대학)"
] | Business firms mainly undertake culture marketing in the form of sponsorship. As culture has been becoming the core trend since the end of 20th century, culture based sponsorship of a business firm appears on the stage as an important variable for the result of firms marketing. This study aims at suggesting strategic measures for the effective culture marketing of Korean firms by examining the firm‘s culture based sponsorship that is undertaken as the supporting activities for culture and arts. In the course consumers who saw the various culture products such as opera, ballet, musical, orchestra, drama, etc. were surveyed through direct interview and questionnaire analysis. This study finds that the sponsorship activities of business firms have positive influence over the image of business firms and contibute to the result of service marketing as well as service satisfaction | 관광학 | null | kci_detailed_000137.xml | |||
ART001324443 | oai_dc | 생태체험엑스포 참여동기와 방문객만족도에 관한 연구 －2008 함평세계나비․곤충엑스포를 중심으로－ | Reason for Attending Ecological Experience Expo and Research Concerning the Level of Satisfaction Among Attendees: With Emphasis on the 2008 HamPyeong WorldButterfly/Insect Expo | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김병원(목포대학교)"
] | This research report shows the primary reason(s) why the attendees chose to come to the 2008 Hampyeong World Butterfly/Insect Expo and verifies the level of satisfaction among the attendees. Our goal was to provide a general and objective basis for why attendees attend, for use in similar expos in the future.The report uses prior research to draw out reasons for attendees’ attendance, and investigates the level of satisfaction derived from the collective opinion among attendees.Because we are confident that the ecological tour industry will move to become the forefront of the future tour industry, we have done our best to make future follow-up research possible. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362806 | oai_dc | 해양관광지 개발에 따른 영향지각이 지역주민태도에 미치는 영향 연구 | The Local Residents’ Study for Influence Perceptions on Marine Attractions Development | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김혜영(경기대학교); 류시영(경기대학교)"
] | The marine tourism or development is very far unsatisfactory situation than the marine space and the tourism environment in Korea. At present, marine attractions development has increasingly concerned and has propelled and has established the various development plan in the local governments that have the sea and the central government. But, they fall behind the advanced marine tourism nations. In addition, the case of marine tourism development that is closely with living space, although local resident’s participation is necessary, difficult to promote the tourism development plan will be occur due to the situation about the tourism development plan’s establishment and promotion information that are not delivered correctly. In the existing research, a lot of research have conducted about the local residents’ attitude of influence perceptions on tourism development. But, compared to the other tourism, on the marine attractions or product development directly and indirectly influenced by local residents’ life maintaining work and local environment, research about the perceptions of local residents has not conducted. In modern society that has increasingly interested about the sustainable tourism, particularly, on the marine tourism development, we will have to induce the local residents’ aggressive participation through the analysis on the local residents’ influence perception following the tourism development. In this marine tourism development, for the effective marine attractions development and encouraging the local residents’ participation, in this study, local residents’ economical, social-cultural, environmental change through the marine tourism development is what influenced on the general attitude and the perception about the local development on the tourism development. And, particularly, have to explored what is major influence factors. Analysing the influence on the local residents for influence perceptions on marine attractions development, and. from the future attractions development plan’s establishment phase to practice phase. this study might to offer the strategic method inducing the local residents’ aggressive participation. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362830 | oai_dc | 방문동기를 활용한 축제 활성화 방안 | Festival Activation Plan Using Participants’ Motivation: Case of Samcheok Jeongwol Daeboreum Festival Visitors | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"신동주(강원대학교); 손재영(강원대학교)"
] | This article analyze participants’ motivation of Samcheok Jeongwol Daeboreum Festival, offering an information needed to establish marketing strategy. This study is to find out the participants’ motivation and examine its demographic and activity background. The data for this study were collected from a questionnaire survey of Samcheok Jeongwol Daeboreum Festival participants. The results are as follows. First, as participants’ motivation of Samcheok Jeongwol Daeboreum Festival “to experience culture and nature”, “to escape from routine life”, “novelty”, “socialization”, “family togetherness” and “amusement” were extracted. Second, it was found that the participants’ motivation of Samcheok Jeongwol Daeboreum Festival was varied according to demographic and activity characteristics. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362822 | oai_dc | 호텔 부쳐 주방의 레이아웃(Layout)에 관한 연구 －특1급 호텔 부쳐 주방을 중심으로－ | A Study of Layout in Tourist Hotel Butcher Kitchen:Butcher Kitchen of Five Star Hotel in Seoul | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"장태경(경기대학교)"
] | This research base on an efficiency of Butcher Kitchen in hotel area, which contains about the Control of Human Resources, Equipments, Safety & Sanitation, Production, and, it has a purpose which is how to relate also how to interact. That is as follows; Then, I enforced to understand the efficiency of Butcher Kitchen Control System, to use both considering of documents and analysis of verification. In the documents, I tried to approach theoretically, related books, periodical publications, thesis for degree, several statistical data, and butcher manual of hotel. Also, for the analysis of verification, I tried to collect the data which include Butcher Staff of 5 star hotel in Seoul and ex-staff, as a using of self-recording. we need the education of basic work, sanitation and need to discuss with charge of kitchen about Butcher Equipments before set up in the kitchen. Also, if it has required equipments, it should be set up, and need to develop New Butcher Products, as a self-kitchen to sale food products. we need the education of basic work, sanitation and need to discuss with charge of kitchen about Butcher Equipments before set up in the kitchen. Also, if it has required equipments, it should be set up, and need to develop New Butcher Products, as a self-kitchen to sale food products..This research has a limit, because it depends on only research paper and survey and does not have enough data. So, it cannot control thevariables, well. From now, a direction of this research needs diversified investigation in a control of Butcher Kitchen, and also needs positive & in-depth researches, which are the control of Food Products & Equipments, because we do not have these researches in the past and still today. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362811 | oai_dc | 축제 만족도가 가족주의 가치에 미치는 영향 －사회화 과정을 중심으로－ | Effects of Satisfaction with Festival on Value of Familism:Perspective on the Socialization Process | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤혜진(경희대학교); 김철원(경희대학교)"
] | People continuously experience interaction and socialization process during their lifetime. Through the interaction and socialization process, family is the one of the most influential group who affect their activities directly and/or indirectly. The value of the family greatly influence tourism activities including festival. Especially, familism, which refers to attitude that decides the social activities in terms of ‘family group’ rather than individual situation, is one of Korean traditional prominent values. In accordance with this inclination, understanding about family group is considered as an important factor in tourism activity. This study examined the correlation between the ‘familism’, considered as a Korean central value system and typical character. In addition, the study showed that the level of satisfaction with festival could influence the familism value system significantly. As a result, more than 70 percentage of the whole respondents answered that they participated the festivals because of family members’ recommendation. In the correlation analysis on participants’ satisfaction and familism value, the level of significance was recorded from 0.01 to 0.52, and among those values, ‘the relation consciousness among family members’ was the highest score. Also, the presumed regression models were signified statistically in the level of significance probability 0.01, and the festival satisfaction influenced positively to the familism value. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362810 | oai_dc | 외식상품의 특성요인이 인지부조화에 미치는 영향에 관한 연구 | The Factors Influencing of Cognitive Dissonance in Eating-out Products | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"여운승(충청대학)"
] | In information oriented society like the current age, it is a customer who is entitled to choose food enterprises rather than vise versa. Human beings have various kinds of cognition toward fixed mental subjects, consistently pursued each other. A consumer who experienced cognitive dissonance will determine whether he or she will purchase it again in the future accordingly with the level of decrease in cognitive dissonance When they face inconsistent cognition, therefore, they try to minimize such variable quality. In the food service industry, it is possible to reduce customer cognitive dissonance by providing customers with the information that can relieve regrets on their purchase after sale process has been completed. Because customers tend to be ensured that they were right about their decision even after the purchase. An enterprise in the food industry can induce customers’ compatibility to constantly purchase its service by reducing cognitive dissonance as much as it could. While doing this, it can bring out its development and customer protection as well. Thus, this literature will be focused on how customer cognitive dissonance in food industry influences on purchase compatibility. In documentary study, empirical analysis has been conducted based on survey items that were drown from theoretical grounds on cognitive dissonance, menu products, service products, mood products, and purchase compatibility, centered in a leading study and data. This cognitive dissonance theory researched in the manufacturing industry, it has been applied to business administration and marketing strategies both directly and indirectly. This study examines the factors affecting the process of customers' decision- making by applying this theory to the management of eating-out customers and the management of foodservice marketing. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362817 | oai_dc | 외식기업 관리자의 서번트 리더십이 상사에 대한 신뢰와 조직몰입에 미치는 영향 | A Study on the Effect of Servant Leadership of Restaurant Business’s Manager on Trust in Leader or Organizational Commitment | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김기영(경기대학교); 김민경(경기대학교)"
] | Food service industry can speak dependence about manpower that it is very big typical human service industry. The greatest emphasis is placed on human resources in the food service industry and acquisition of good human resources alone became conditions for competitiveness in fiercely competitive circumstances among companies. Therefore, to correspond to environment that change rapidly with efficient administration of employees, function of leader and leadership is very been weighing real condition. In this study, analyzed experimentally what are the influences of servant leadership on the trustful relationship with leader and organizational commitment. This study’s results are as follows: First, Servant leadership exerted positive effects on trust for one’s superior. Second, this study shows servant leadership has a positive effect on organizational commitment. Third, the leader trust has a positive effect on the organizational commitment. In conclusion, servant leadership is expected to enhance the overall organizational effectiveness. Therefore, Food service companies will benefit by developing and applying a servant leadership program to adapt themselves to rapid environmental changes and managers will be able to achieve the goal of their team by exerting leadership suitable for members. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362821 | oai_dc | 전남지역 해양관광축제의 활성화 방안에 관한 연구 -축제프로그램을 중심으로- | A Study for the Revitalization of the Marine Tourism Festival on Jeonnam Area : Focused on Festival Program | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양길승(호남대학교)"
] | This research analyzed the six festivals of Jeonnam and found a plan for the Marine Tour Festival. The Chang Po Go festival is the theme of a historical figure and closely analyzes the activities of this historical figure. In the case that reflects the program, originality, area, and education can be fully displayed and is a successful festival that can fall into the right place. Also in the case of the Suncheon bay reeds festival, with a theme of mud flats and reeds for the ecological circumstances, it can be thought of as a festival with a high chance of success that is no less than any other festival. So if the program with experience that only this festival has gets developed then the effectiveness of education about the stagnation of the area, originality and the ecological circumstances will greatly increase. Through this it can also be determined that the program can receive a lot of attention. In the case of the Bubsungpo Danoje Festival with it being a festival held in celebration of our traditional culture, it can be said that it is the same as the Gangneung Danoje Festival, but we must keep in mind that it is to be a special program that is developed with distinction from the Gang Reung Festival. The Geobuksun festival and the Myeongrang victory festival are festivals held in celebration of the same historical event. Although the times that the celebrations are held are different, there must be distinction between the two of them in the program as well. The Tongyeong Hansandacheop festival and the Ah San Hero Lee Soonshin festival both deal with the same historical figure but because the second one is held on land and the Tongyeong Hansandacheop festival is held in August, the distinction between the two festivals can be seen. The Mokpo Marltime Cultural festival is integrated with an art festival and is put in with the Summer Sea Festival and competitions. Rather than listing all the department store festivals, because this festival is held in the summer at the sea, with programs that deal with the sea, it can be said that the distinction between the festivals is a success. Because this is a festival that is held in relation to the summer holiday season of the area weather it is a success rides on the program. In conclusion, because this festival does not require great preparation for facilities or a resort development that requires huge capital or a business sector for tourism, the success or failure of this festival lies in the program’s originality and education. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362826 | oai_dc | 테이블 센터피스에 대한 인지반응이 감정적 반응과 고객만족에 미치는 영향 | An Effect of Cognitive Reaction about Table Centerpiece on Emotional Reaction and Customer Satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이성희(조선이공대학)"
] | The purpose of the study is to valuate how customers with restaurants centerpieces playing an important role of eating/drinking table setting and to examine an effect of each individual’s reaction on overall satisfaction of restaurants after considering cognitive reaction and emotional reaction. As the results of testing assumptions, factors of ‘Artistry’, ‘Atmosphere’, ‘Creativity’, ‘Harmony’ and ‘Cleanness’out of cognitive reactions of customers about centerpieces of eating/drinking table had a significant effect on customer satisfaction and a factor of ‘Practicality’ didn’t have a significant effect. ‘Affirmative reaction’ out of emotional reactions of customers about centerpieces of eating/drinking table had a significant positive (+) effect on customer satisfaction and ‘Negative reaction’ had a significant negative (-) effect on customer satisfaction. Therefore, as the results of valuating how customers recognize centerpieces of eating/drinking table, visual viewpoint of customers was in very high level and characteristics of additional, not core, food service goods had a lot of effects on customer satisfaction. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362842 | oai_dc | 학교기업 레스토랑의 서비스품질에 관한 연구 | Study on Service quality of School-Based Enterprise Restaurant | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최희중(천안연암대학)"
] | The objective of vocational education is to train and produce people into industry field. It is possible to educate and produce competent people who are needed in industry when students could learn technique, sprit and knowledge from school education. For this reason, it is focused on industry-academic cooperation, field practice and work-based learning in vocational education. Most of developed countries are making vocational education with high school level into general education for employment. School-Based enterprise regulation has limitations about location and business items because it has to be considered education of students, and there is a difficulty to run it It is able to settle and run school-based enterprises in according to their traits with this revision. Therefore, it is possible to get original aim of school-based enterprise with field learning, technology transfer and increasing income. Thus, the present study is planed to investigate improvement service quality of school-based enterprised, and to suggest management in regard to business view. Three school-based enterprises were selected, polled 330 people and analysed 292 questionnaires with SPSS Win 12.0 program to get the objective. Analysis results of this research are 1) measuring factors of service quality are categorized four such as conviction and sympathy, response, type and confidence, 2) conviction and sympathy, response and confidence, which are factors of school-based enterprise service quality, have a positive effect on customers satisfaction, and 3) Customers satisfaction for school-based enterprise service quality has a positive effect on re-visit intention, image of school and information by word of mouth effect. In this research, we are come to know the difficulty in running restaurant. One of the most problems to run school-based enterprise is careless management with lack of responsibility of professor, and then it is difficult to run it with consistency. Also, school-based enterprise restaurant should be run by professional manager rather than school manager, but it is actually difficult. The reason is that school-based enterprise is belong to school itself. It is important to get profitability in management, but it needs efficient staff arrangement with strategic marketing for more competitive school-based enterprise restaurant compared with general restaurant. Three schools were involved in this research, but more inclusive study is needed. More concerns are needed in school-based enterprised restaurant with support of school, and students need to recognised good opportunity to have useful experience for building enterpriser sprit. It is expected that more developed research with solving these limitations is needed in the future. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362820 | oai_dc | 환대산업 CEO교체가 재무성과에 미치는 영향 | Impact of Hospitality Industry’s CEO Turnover on Financial Performance | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박준우(강남대학교)"
] | Because of the key economic role played by CEO, there is very interest in CEO turnover, and in the causes and consequences of managerial changes in particular. Therefore, CEO turnover has become a subject of widespread attention in the literature of management research. This paper investigated the change of financial performance following hospitality firm’s CEO turnover in Korea. In this study, 1,521 firms were used as the sample from 1996 to 2006. The author examined firms’ financial performance, measured by OROA(operating return on assets) from year -3 to year ＋3 around CEO turnover. The results of the study were as follows: First, the performance of pre-turnover was low, that of post-turnover was improved up to year ＋2. Second, there were significantly difference in the change of performance between forced turnover and voluntary turnover. Third, OROA change-variable of pre-turnover have a negative effect on that of post-turnover, while debt ratio was observed on the positive effect with the statistical significance. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362812 | oai_dc | 호텔고객의 문화적가치관이 고객시민행동 및 서비스조직성과에 미치는 영향 | The Influence of Cultural Values on Customer Citizenship Behavior and Service Organizational Performance by Hotel Customers | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최우성(호남대학교)"
] | Service companies have begun to pay greater attention to customers in order to improve their competitiveness. For this reason much of the recent literature concerns customer citizenship behavior. Like organizational employees, customer may engage in a variety of citizenship behavior directed toward a specific organization. Therefore, customers constitute the human resources of the service organization. The purpose of this study was to examine the relationship between cultural values (i.e., confucianism, collectivism) and two important subordinate behaviors: customer citizenship behavior(i.e., customer loyalty, cooperation and participation) and service organizational performance(i.e., perception of service quality). The major findings of the study are summarized as follows: First, results showed that collectivism had significant influence on the customer citizenship behavior. but only confucianism had influence on the customer cooperation and participation. Second, the customer loyalty and cooperation had influence on the perception of service quality. but customer participation did not effect on the perception of service quality. Based on the results, hotel firms have to consider its customer as a promoter, human resource and organizational consultant. And they should develop strategies that reinforce customer citizenship behavior. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362837 | oai_dc | 거주 지역에 따른 초등학생의 학교급식 메뉴에 대한기호도와 만족도 조사 | A Study on Preference and Satisfaction Level of Elementary School Students about School Meals Menu Depending on Their Residential Areas | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유경민(순천대학교); 홍복자(순천대학교)"
] | This study is to raise up the satisfaction level of school meal by searching preference and satisfaction level of the same and to search for school meal menu that can provide students with rich nutrition by building right eating habits. Sampling was taken among elementary schools in the Kim-hae, Ma-san, Jin-juand Ha-dong. A total of 350 samples were distributed, and 338 samples were collected, and then among them valid 289 samples were selected for research. Answers were processed by SPSS 16.0. after date coding, and validated at 0.05 of significance level. The result of the study were as follows: 1. Preference and satisfaction level of school meal menu, tangerine, strawberry, yogurt, apple and watermelon show high preference and satisfaction level. 2. Analyzing differences in importance of school meal depending on residential areas, students in city areas answered diversity of menu and cleanness of tableware are important. 3. Analysis of difference in satisfaction levels, there are significant differences in all variables except for smell in cafeteria, decoration of the cafeteria and places of serving meals. Also, the satisfaction level of students in eup and myun areas was high. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362838 | oai_dc | 항공사의 셀프서비스기술에 대한 만족과 추천의도에 관한 연구 | A Study on Airline' Self-Service Technologies affecting Satisfaction and Recommendation | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양정임(경희대학교); 윤유식(경희대학교); 송래헌(배재대학교)"
] | Self-service technologies(SSTs) are increasingly changing the way airlines' customers interact with airlines to create service. An examination of the concepts of airline's self service technologies highlights the satisfaction, word of mouth, and repeat use intentions. The purpose of this study is to understand the Airlines's self-service technologies and examine the relationship between the satisfaction of self-service technologies and the recommendation. The data was collected from 376 respondents at Inchon international airport and Gimpo airport in Korea. A total of 355 samples were used for data analysis, and finally 126 samples which have a experience the airlines self-service technology were used for self-service technology's satisfaction and recommendation. Frequency, factor analysis, and multiple regression were used. Results of data analysis showed that Factors of airline self- service affect customer's satisfaction, and recommendation. Theoretical and practical implications were presented in the conclusion | 관광학 | null | kci_detailed_000137.xml | |||
ART001362805 | oai_dc | 대전ㆍ충청지역 대학생의 여가활동 유형,여가제약 및 만족에 관한 연구 | A Study on University Students’ Leisure Activity Types, Leisure Constraints and Satisfaction in Daejeon and Chungcheong Province | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤설민(경희대학교); 이태희(경희대학교); 김흥렬(목원대학교)"
] | The objective of the present study was to analyze the relations among university students’ leisure types, leisure constraints and leisure satisfaction, and by doing so, to lay a theoretical ground for healthy leisure life in university and provide basic materials for making positive plans to induce university students to participate in various leisure activities and to promote healthy leisure activities. The results of this study are as follows. First, among leisure activity types according to division or school year, the most frequent activity was movie/play watching, which was followed by TV watching/radio listening, game/amusement/Internet surfing, daytime sleeping, and chatting/phone call. Second, as to the expense and hours of leisure activities according to division and school year, the most frequent expense of leisure activities among freshmen and sophomores were less than 10,000 won and 10,000∼30,000 won, respectively, and the average length of activity per time was 2∼3 hours. According to division, students at the social science division spent 4∼5 hours per time, those at the cultural science and engineering divisions 2∼3 hours, and those at the law, natural science, and premedical/medical divisions 1∼2 hours. Third, constraints on participation in leisure activities had a significant effect on satisfaction. In particular, the effect of internal constraints and interpersonal constraints on satisfaction was significantly high. This suggests that internal constraints imposed by internal or personal values are highly influenced by interpersonal constraints out of relations with friends and surrounding people. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362808 | oai_dc | 지역축제의 경제적 파급효과에 관한 연구: -2007 함평나비축제를 중심으로- | The Economic Impacts of Regional Festival: The case of 2007 Hampyeong Butterfly Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김상호(호남대학교); 여영숙(호남대학교)"
] | This study surveys of the previous studies on Hampyeong Butterfly Festival to find out factors that brings great success to the festival. Then, the study estimate regional economic impacts of 2007 Hampyeong Butterfly Festival by adopting a regional input-output model, which is derived by a location-quotient approach. The 9th Hampyeong Butterfly Festival induced increased visitors and their spending in Hampyeong County, and this initial direct impact caused backward and forward indirect effects to various industries linked with the service production industry. This study can assess these direct and indirect effects of the Festival by using an input-output model of Hampyeong. Contrary to the previous studies that used provincial- or national-level input-output model to estimate economic impact of the festival, the study is expected to isolate the economic impacts on the county itself. The empirical results of the study can be summarized as follows: (1) the Hampyeong Butterfly Festival increased city outputs approximately by 84.7 billion Won, increased employment by 5,331 people, and increased total income of the province by 18.1 billion Won. (2) Economic impacts were mostly concentrated in service related industries, except several manufacturing industries that took small impacts. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362835 | oai_dc | 골프장 클럽 하우스 메뉴에 대한 고객선호도와 메뉴만족에 관한 연구 | A Study on Customer Preference for Menu of Golf Course Clubhouse and Customer Satisfaction at Its Menu | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박계영(성화대학 호텔조리제빵과); 송경숙(호원대학교); 이영우(경기대학교)"
] | Customer satisfaction at menu and service available in food and beverage shops in golf course clubhouse is not necessarily a critical requirement for customers to select a golf course, but such menu and service must not cause customers to feel discontent with the golf course. Thus, consumers’ behaviors of selecting desired food and beverage don’t depend simply on knowledge or information, but are a product of images we recognize. In such a context, this study aims to survey current customers of a golf course clubhouse to examine their preference for menu available there and determine potential effects of such preference on their satisfaction at menu, so that it may propose possible ways to improve the menu available at golf course clubhouse. To achieve the above goals, this study adopted approach of literature review and empirical research. Accordingly, as a part of empirical research, this study focused on menu as a means of sales at golf course clubhouse, a means of its management and a means of marketing, so that it could obtain findings of analysis on potential differences primarily in customer preference for menu depending on customer characteristics, and could find out whether customer satisfaction at menu might vary significantly depending upon customer preference for menu. As a result, this study could re-classify 14 variables of customer preference for menu into 5 major factors: Factor 1 (essential factor), Factor 2 (incidental factor), Factor 3 (extroversive factor), Factor 4 (constitutive factor) and Factor 5 (external factor). It was found that there were more or less differences in customer preference for each attribute of menu depending on customer characteristics. In particular, it was found that customer preference for menu varied depending on customers’ demographic characteristics such as sex, age, marital status, academic career, occupation, monthly average income, golf career and monthly use of golf course. And this study used regression analysis to determine potential effects of customer preference for menu of clubhouse upon customer satisfaction at its menu. As a result, it was found that Factor 5 had more significantly positive effects upon customer satisfaction than any other factors, which was followed by Factor 3, Factor 2 and Factor 1 respectively. However, recent customers have much diversified needs as their lifestyles change in various patterns. That is why it is required to implement market segmentation including customers' psychological, social and behavioral characteristics as well as their demographic characteristics. Hence, it is necessary for follow-up studies to try to make more detailed analysis on customer characteristics depending on various customer needs in order to timely respond to changing restaurant market. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362839 | oai_dc | 관리자의 리더십이 호텔종사원의 조직동일시에 미치는 영향 -신뢰의 매개역할을 중심으로- | The Effect of Administrator’s Leadership on Organizational Identification of Hotel Employees : Focusing on the Mediation Role of Trust | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김진강(호남대학교); 이광옥(광주대학교)"
] | Security of human resources at hotel corporations became a serious task, and efficient use of manpower now takes up an absolute part in growth of corporations. Accordingly, the purpose of this study is to examine whether trust of leaders have mediation role on the cause and effect relationship between leadership of administrators and organizational identification of hotel employees. This will allow hotel managers to develop a more specific and realistic education or training program that satisfies employees and to come up with a new internal marketing strategy.In order to accomplish the purpose of this study, literature review and positive analysis were paralleled. As a result of positive analysis, first, transformational leadership of administrators showed strong effect on increasing the trust of hotel employees on their leaders. Second, transactional leadership was relatively effective in increasing the trust of hotel employees on their leaders. Third, trust on leaders was more strongly seen to increase self congruity among factors of organizational identification by hotel employees. Fourth, transformational leadership was found have insignificant influence on congruence of organizational goal among factors of organizational identification by hotel employees. Lastly, trust of hotel employees on their leaders had a partial mediation effect on increasing self congruence between administrator's transformational leadership and organization. The results suggest that existing physical educational environment has changed to current leader or employee education at hotel corporation to either suggest the vision of corporations or change the aspects of leaders by giving motivation to employees, settlement of goals and self development. However, due to the anticipation that incentives and working conditions for employees will improve with increased sales of corporations, actual accomplishment of organizational goals seem to increase loyalty and sense of duty of employees. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362813 | oai_dc | 중국 장춘영화제 방문객의 방문동기와 만족도에 관한 연구 | A Study of Visitors’ Motivation and Satisfaction at Changchun China Film Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"지옥화(제주대학교); 박시사(제주대학교); 강성일(제주대학교); 강경식(제주대학교)"
] | From 1990’s, with the China’s tourism industry development the local festival as the means of the tourism propaganda promoted local economic development. This study focused on the visitors who attended the Film Festival in Changchun, China. Through the investigation we use the frequency analysis to get the characteristics of the visitors, after the analysis of propriety and reliability on the visitors’ motivation and satisfaction, using the regression analysis we measured the influence of the visitors’ motivation on the satisfaction of the visitors. In this essay the visitors’ motivation was described by 4 factors such as cultural experience, family tourism, daily outing, and festival attraction. On the other hand the visitors’ satisfaction was described by 3 factors including the proceeding of the festival, mass participation and meaningful. Inferring from the data we draw a conclusion that the visitors’ motivation except daily outing has influence on the satisfaction of the visitors. Based on the study we could find out the limitation and future direction of the essay. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362825 | oai_dc | 축제 평가속성이 정서경험, 만족 및 긍정적 태도에 미치는 영향 －순천만갈대축제를 중심으로－ | An Investigation of the Relationships Between Evaluation Attributes of Festival and Emotional Experiences, Satisfaction, and Positive Attitudes:The Case of Suncheon Bay Reeds Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최훈(동신대학교); 진영재(한려대학교)"
] | Although a number of studies have been done exploring to improve visitor’s satisfaction in local festivals, little investigation has been done of finding the relationship between visitor’s positive emotional experience and visitor’s attitude and satisfaction towards local festivals. Suncheon reeds festival was held between on Oct 28th, 2008 and November 4th, 2008. The purpose of this research was to gather information on how visitors in Suncheon reeds festival perceive its festival and analyze how evaluation attributes of festival affect visitor’s positive emotional experience and satisfaction and to test how visitor’s positive emotional experience affects satisfaction and positive attitude. Data were gathered via questionnaire. 248 samples were chosen and various inferential statistics were used as appropriate to test hypotheses. Major findings of the research were as follows: 1. Most respondents tended to visit the festival with family and relatives. 32.3 % of respondents aged 30-39 visited the festival more than any other aged groups. 2. Analysis showed that convenience elements, experience elements, and operation elements influence visitor’s positive emotional experience and satisfaction. 3. Visitor’s emotional experience has a significant statistical influence on the visitor’s satisfaction. 4. Visitor’s positive emotional experience and satisfaction have significant influences on visitor‘s future intention of visiting. 5. Analysis indicated that event elements don’t have statistical influences on visitor’s positive emotional experience and satisfaction. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362818 | oai_dc | 일본인의 한국 이미지와 방문의사, 만족도, 행동의도의 구조적 관계에서 한류의 조절효과 | The Moderating Effect of Korean Wave on the Structural Relationship of an Image to Korea, Visit Intention, Satisfaction and Behavioral Intention by the Japanese Tourists | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오정학(서라벌대학); 장양례(청암대학)"
] | The purpose of this study is to investigate the moderating effect of Korean Wave on the structural relationship of an image to Korea, visit intention, satisfaction and behavioral intention by the Japanese tourists on the basis of Japanese’s cognition. The results of the study are as follows. First, an experience of Korean Wave plays a significant moderating role in improvement of visit intention affluenced by image to Korea. Second, it is verified that Korean Wave positively facilitates an effect of visit intention on actual visit to Korea. Third, it is verified that Korean Wave does not facilitate an effect of visit satisfaction on revisit intention, showing that destination marketers should concentrate their efforts to find out such attributes improving tourists’ satisfaction with travel to Korea. Fourth, it is verified that Korean Wave has a significant effect of visit satisfaction on recommendation intention. The empirical results of this study indicate that Korean Wave has a significant moderating effect on the structural relationship of an image to Korea, visit intention, satisfaction and recommendation to others except revisit intention. Theoretical and managerial implications were discussed in the conclusion. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362807 | oai_dc | 청소년 여가 선호에 따른 수련활동 만족도 연구 －청소년 수련원 프로그램 중심으로－ | Study of the Satisfaction of the Practice Activitity on Youth Leisure Preference : In the Center of Youth 수련원 Program | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"함승우(경희사이버대학교 관광레저경영학과); 임근욱(경희사이버대학교)"
] | In this study, based on the survey which shows their satisfaction on current leisure activities and preferred leisure activities, we empirically analyzed the cases of the juveniles who are participating leisure activities to use it as basic data for developing the effective leisure activity programs. In the survey we've made, the preferred leisure programs of boys are those related with sports and fun fun programs for the girls. To compare the difference between the preferred leisure programs and the satisfaction, we made T-test(paired sample t-test), which results, in almost all activities, statistically meaningful differences, that shows all activities are not satisfactory in comparison to their preferred levels. To investigate the relationship between the preferred activities and the level of satisfaction, we classified the cases with IPA(Importance-Performance Analysis), and it shows that chatting, listening music, computer games and internet activities are all highly ranked, while shopping, dating, watching movies and plays, singing rooms, and hobby group activities are highly favored but the level of satisfaction was low. And cultural tours to festivities and volunteering commitments were shown to be in very low level of satisfaction. Finally, through cluster analysis, we classified the type of favored leisure activities with active group and passive group, and researched the level of satisfaction between the two groups, which showed the former groups has the higher level of satisfaction on the programs like, culture-experience, tradition- experience, disciplinary activities, fun-fun programs, tourist resorts programs, sport program, cooperation-experience programs. And also the average level of satisfaction on the whole programs were higher with the culture-experience and tradition-experience programs. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362809 | oai_dc | 고객가치, 고객만족과 충성도의 관계에서 전환장벽의 조절효과 -특급호텔을 중심으로- | A Study on the Adjustment Effect of Switching Barriers on Relationships Guest Value, Guest Satisfaction and Loyalty | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이정실(동명대학교)"
] | Service marketing research has traditionally focused on the relationship between service quality and satisfaction, while assuming that the relationship between satisfaction and loyalty is well understood. However, recently many scholars argue that guest satisfaction alone can not explain loyalty fully, and suggest the need for more extensive researches investigating the determinants of loyalty. Drawing from social theory, this study identifies guest value, and switching barriers. So, this study aims to investigate the adjustment effect of switching barriers on relationships guest value, guest satisfaction and loyalty. The detailed factors regarding switching barriers are classified based on the related literatures. Furthermore, the hierarchial regression analysis is used to analyze the extent to which the factors affect loyalty. The result are as follows; First, among the factors of switching barrier, switching costs, interpersonal relationship and attractiveness of alternatives are key factors in determining loyalty. Second, switching costs, interpersonal relationship, and service recovery have an adjustment effect between guest value and loyalty. Third, switching costs, interpersonal relationship, and service recovery also have an adjustment effect between guest satisfaction and loyalty. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362841 | oai_dc | 국립민속박물관 서비스스케이프가 여가만족도에 미치는영향에 관한 연구 | The Effects of the Servicescape on Users’ Leisure Satisfaction In theNational Folk Museum | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이혁진(을지대학교); 손수진(백석예술대학)"
] | The National Folk Museum of Korea is located in the heart of Seoul and operates as an educational leisure place that enables visitors to experience first-hand how Koreans have lived from traditional times to the present. This research defined the factors of the servicescape of National Folk Museum, which compose physical service environment of the museum, and examined their effects on the users’ satisfaction and their intention to revisit and recommend to others. The researcher conducted the survey to the museum visitors and gathered 315 data from them. The data was analyzed through frequency analysis, factor analysis, reliability analysis, and regression analysis, and correlation analysis with SPSS package. Through the analysis, it was found that four factors of the servicescape have an influence on overall satisfaction including customer satisfaction, revisit intention and recommendation intention as well as the leisure satisfaction. This result seems to be utilized as an important data to improve service environment as well as the operation and maintenance of the museum. Also, it is considered to help establish customer marketing strategies of the museum. | 관광학 | null | kci_detailed_000137.xml | |||
ART001362844 | oai_dc | 조선시대 지리산 여행의 시공간적 특성 | A Study on Spatiotemporal Characteristics of Traveling to Mt. Jiri in the Chosun Dynasty | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김선희(성신여자대학교 지리학과)"
] | This study aims to clarify spatiotemporal characteristics and structure of traveling to Mt. Jiri in the Chosun Dynasty from tourism geographical view. Major result of this study on twenty travel accounts can be outlined as follow: first off, individual characteristics of travelers, such as their academic backgrounds, place of residence, age, official position and so on, have a lot of effected on motives and structure of traveling to Mt. Jiri. As to the motives of traveling, for the most part of travellers wanted to follow in an elder's travel footsteps and develop literati's high ambitions in addition to appreciation of Beautiful Scenery, a field investigation of the cultural and historical Heritage. Secondly, there were difference on understanding of scenery, tourist behaviors, patterns of traveling according to travel section. They usually moved with Friends, family members, house servants, musicians and some Buddhist monk as a guide. Favorable time and the means to move was fall and Spring, and then a walking tour, horse, palanquin and boat. A site of lodging and boarding was Buddhist timples, private houses, official residences, pony-stations and so on. Thirdly, sphere of traveling to Mt. Jiri based on regional distribution of residence and departure area of travelers got a small circle within Jolla-do and Gyeongsang-do near by mountain. Fourthly, political and social conditions have effected on spatial and distributional characteristics, such as distribution of tourist resources, frequency of visit and travel schedules, which are usually concentrated on the southeastern part of Korea obviously with traveling to Mt. Jiri continued by literati of Yeongnam cultural area. | 관광학 | null | kci_detailed_000137.xml | |||
ART001171529 | oai_dc | 숫자마케팅을 활용한 관광안내전화 적합성 인식연구 | A Study on the Perception of the Suitablity of Tourist Information Phone Service using Numeric Marketing | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"정진생(전주대학교); 한학진(세종대학교 호텔관광경영학과 박사수료); 유행주(한성디지털대학교 교수)"
] | 본 연구는 최근에 각광을 받고 있는 숫자마케팅을 활용하여 관광안내전화번호를 마케팅 하고자 하였다. 숫자마케팅을 활용하여 전화번호나 브랜드를 홍보하게 되면 기업이나 제품의 특성을 독특하고 효과적인 방법으로 알릴 수 있는 기회가 될 수 있다.특히, 내외국인의 관광안내서비스를 독특하고 기억에 남을 수 있는 전화번호를 생성하여 관광객으로 하여금 이용하게 한다면 관광안내서비스의 효율성을 기할 수 있을 것이다.연구결과 관광안내전화번호로서 ‘2525’ 혹은 ‘2020’을 선호하고 있는 것으로 나타났다. 따라서, 이를 전국단위 대표 관광안내 전화번호로 생성하여 적극적인 홍보를 한다면 관광객들이 쉽게 기억하고 이용하게 됨으로서 우리나라 관광안내 서비스를 한층 높이는데 기여할 것으로 기대된다. | 관광학 | null | kci_detailed_000137.xml | |||
ART001171530 | oai_dc | 식생활라이프스타일에 따른 와인선택속성에 관한 연구 | A Study on the Food-Related Life Style to Wine Selection Attribution | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤혜현(경희대학교); 임영미(경희대학교)"
] | 관광학 | null | kci_detailed_000137.xml | ||||
ART001171476 | oai_dc | 호텔기업의 지식공유 성과에 영향을 미치는 요인에 대한 연구 | Factors of Impact on the Performance of Knowledge Sharing of Hotel Enterprise | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤세남(대구가톨릭대학교)"
] | TDeveloping new service strategies in short period is focal point of hotel enterprises who cannot possess exclusive right using services. Knowledge based management is required for developing new services. In this sense, knowledge sharing is revealed as core factor in knowledge base management. Three factors were used in affecting knowledge sharing; individual, procedural, structural factors. The result of this study showed that knowledge sharing activity was influenced by perceived effectiveness, support of CEO, compensation system, trust, and development culture. Knowledge sharing culture was influenced by support of CEO, communication, openness culture, and compensation system. Knowledge sharing system was influenced by perceived effectiveness, support of CEO, reasonable culture, compensation system, and openness culture. | 관광학 | null | kci_detailed_000137.xml | |||
ART001171316 | oai_dc | AHP를 활용한 여행상품 평가지표 개발에 관한 연구 | Developing Indicators for Evaluating the Travel Products Using AHP (Analytical Hierarchical Process) | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤혜진(경희대학교); 김철원(제주대학교)"
] | The study is to develop indicators for evaluating domestic products using focus group meetings and AHP (Analytic Hierarchy Process), which is a method to derive relative weights for each evaluation indictors. The development of evaluation indicators for domestic travel products will contribute to strengthening internal capacity and external competitiveness of the travel industry in Korea. These indicators should be applied to the certification and rewarding system for encouraging the excellence of travel products. The limitation of the study will be overcome by the continuous research which will deal with inclusiveness of all travel products. | 관광학 | null | kci_detailed_000137.xml | |||
ART001171215 | oai_dc | 축제 방문자의 인지부조화에 대한 탐색적 연구 | Exploratory Study on Cognitive Dissonance of Festival Visitors. | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송운강(강원대학교)"
] | <표 5>와 같다. 표본의 평균 방문자 비용은 54,150원이고 만족도는 휴식공간에 대한 만족도가 3.65로 가장 낮고 접근성에 대한 만족도가 5.58로 가장 높게 나타났다.<표 5> 변수 요약구 분평균 | 관광학 | null | kci_detailed_000137.xml | |||
ART001171582 | oai_dc | 동기, 태도, 관여 수준에 따른 생태관광축제 브랜드 가치인식 -무주반딧불축제 중심으로 - | Ecological Tour Visitor's Motive, Attitude, and Involvement On the Recognition of Tour Brand Value. | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"서정원(대림대학 호텔관광외식계열)"
] | There are lots of annual local festivals in korea, most of which have been poorly managed and have failed to effectively maximize eco-tourism development. In this context, this study was initiated as an attempt to discern how local festivals can effectively recognized as a brand value. and their effects on that festivals. The purpose of this study are: (1) The reason why they visit, attitude as a tourist, and involvement in Firefly festival in Muju (2) to investigate any significant relationship among brand recognition and satisfaction. | 관광학 | null | kci_detailed_000137.xml | |||
ART001171315 | oai_dc | 추구편익에 따른 와인관광객의 시장세분화연구 | Segmenting korean wine tourists by benefit sought | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"정미란(영동대학교); 고재윤(경희대학교)"
] | As special-interest tourism(SIT), wine tourism is becoming increasingly important for wine growing regions with economic effects and even korea increasing outbound wine tourists.This paper segments korean wine tourists by benefit-sought and analyzes the differences on benefit-seeking by market segments. A factor analysis delineated five dimensions of benefit-sought for wine tourism: socialization, food cultural experience, learning wine, relaxation, recreation. Mean values indicated that 'tasting special wines' was primary benefit-sought for tourists. The cluster analysis yielded three clusters: food cultural experience oriented knowledge seekers, wine knowledge seekers, leisure oriented knowledge seekers. and In order to explore differences between clusters, crosstab analysis was used.Implications are discussed relative to marketing strategies for three clusters. | 관광학 | null | kci_detailed_000137.xml | |||
ART001171421 | oai_dc | 호텔종사원의 직업의식과 직무만족에 관한 연구 | A Study on Occupational Consciousness and Job Satisfaction of the Hotel Employees | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김창곤(광주대학교)"
] | This study examines occupational consciousness and job satisfaction. The study uses a sample of employees in hotels at Gwangju area. To achieve the purpose of this study both literature study and empirical study was conducted. And the empirical results of this study reveal that occupational consciousness and job satisfaction are positively associated. Employees who have strong occupational consciousness showed higher degree of job satisfaction. Through this study we can find the guidelines for managerial action. First, hotel firms have invested resources into program in order to increase their employees' performance and job satisfaction. Second, enhancing the value of employees, managers should establish and maintain good relationships with their employees. | 관광학 | null | kci_detailed_000137.xml | |||
ART001171581 | oai_dc | 외식소비성향에 따른 소비자 유형 분석 | Analysis of Consumer Pattern according to Dining-out Orientation | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김태희(경희대학교); 이승하(경희대학교); 박홍현(경희대학교)"
] | The terms of consumer dining-out orientation, not literally defined well enough yet in the food service industry, is a basic guiding principal containing consumer’s diverse opinions and interest based on the retail marketing and food service management study.The purpose of this study was to: 1) formulate the explicit standard consumer dining-out orientation measurement scale, with empirically based theory and research. 2) find the consumer group's characteristic regarding consumer’s dining-out orientations. The data were taken from a sample of 411 residents of Seoul and the capital area. As the result of these analyses, 10 types of big dining-out orientations which were dining out enjoyment, the quality life pursuit, challenge curiosity pursuit, relation loyalty, rapidity pursuit, convenience intention, economic value pursuit, ambience pursuit, healthy pursuit, flavor pursuit style were found, and according to consumer dining-out orientation, four groups were reorganized with obvious division. The four groups were consideration sense of taste faithful group, dining-out unconcern group, highly dining out participation group, and intentional practical pursuit group. These study findings indicated that the restaurant should take into account their consumer's pattern and characteristic as a mean of market segmentation. | 관광학 | null | kci_detailed_000137.xml | |||
ART001171475 | oai_dc | 관광목적지 매력 속성 평가 - 제주도의 성수기(여름)와 비수기(겨울)을 중심으로 | An Evaluation of the Destination Attractive Attributes-Focused on Jeju Island between season and off-season- | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"고계성(경남대학교); 허향진(제주대학교); 오상훈(제주대학교)"
] | The paper examines Jeju island destination in terms of attractiveness between season(summer) and off-season(winter). The attributes were investigated using the IPA(Importance-Performance) analysis. A total of 259 on summer and 160 on winter Respondents are required to rate attractiveness attributes. IPA analysis proved the research result are then plotted on a two-dimensional matrix.The common results indicate that those who were visited Jeju island choice quadrantⅠ(Keep it up) attributes, such as natural attraction, scenery, public security and safety, friendly staff, and accommodation. Quadrant Ⅲ(Low Priority) attributes, such as shopping, travel information, theme park, festival, and night entertaining should be changed for the better situation. Quadrant Ⅳ(Possible overkill) attribute was accessibility to visit Jeju destination. The IPA matrix provided a useful technique for seasonal and off-seasonal attractiveness. The IPA matrix provides for Jeju destinations to evaluate weaknesses affecting tourism and attractiveness. This paper provides results that will be maximized when a synergy of current tourism policies when to optimize for destination attractiveness. | 관광학 | null | kci_detailed_000137.xml | |||
ART001171363 | oai_dc | 강화고인돌축제 방문객의 품질지각과 만족도와 구매 후 행동 간의 영향관계에 관한 연구 | An Empirical Investigation of the Relationships between Attribute Quality, Overall Satisfaction and Post-Purchase Behavior among Ganghwa Dolmen Cultural Festival Visitors. | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"권혁진(백석대학교); 박의서(안양대학교)"
] | This study explores the relationships between attribute quality, overall satisfaction and post-purchase behavior among visitors of 2005 Kangwha Dolmen Festival. 27 festival attributes were examined with factor analysis and identified four quality dimensions; the factors' labels are operation (factor 1), program (factor 2), food and souvenir (factor 3), rest room and lounge facilities (factor 4). This research found that post-purchase behavior can be effectively predicted with overall satisfaction and attribute quality, and the quality is an antecedent of the satisfaction. Results of the present study provide important theoretical implications and direction for festival management. This study is significant especially in the aspect of methodology by applying a different method from prior research using SEM to find mediating effect. | 관광학 | null | kci_detailed_000138.xml | |||
ART001034581 | oai_dc | 호텔체인의 유？무에 따른 재무비율과 수익성간의 관계 | The Analysis of Relationships Between Financial Characteristics and Financial Performance According to Chain Contracts. | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박태수(경남대학교); 김홍범(세종대학교)"
] | The purpose of this study is to suggest management information through the analysis of relationships between financial characteristics and financial performance to the owners and managers of super deluxe hotels in Korea. The data of super deluxe hotels were collected by the electronic F/S announcement system. Forty-two hotels, which have financial statements for the previous three consecutive years were chosen as the sample of analysis. Return on total assets and times interest earned, asset turnover, current ratio of the super deluxe hotels are correlated. Return on total assets and asset turnover, sales growth rate, times interest earned are also correlated. And productivity and asset turnover of chain hotels are correlated. Based on this study, it can be concluded that chain hotels are mainly correlated with growth ratio and activity ratio. Otherwise non-chain hotels are mainly correlated with current ratio and safety ratio. | 관광학 | null | kci_detailed_000138.xml | |||
ART001171163 | oai_dc | 컨벤션 참가동기와 관광활동 선호에 관한 비교연구-아시아와 서구 참가자를 중심으로 | A Comparative Study of International Convention Attendee Motivations and Preferred Tourism Activities between Asian and Western Attendees | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이혜련(경희대학교)"
] | The purpose of this study is to make a comparison of international convention attendee motivations and preferred tourism activities between Asian and Western attendees. This study collected data from overseas convention attendees to the international convention held in Seoul, Korea in 2006. Factor analysis of 12 motivation items resulted in three underlying dimensions: 'self development', 'sightseeing', and 'convention activities'. The results show that significant differences between Asian and Western attendees existed with respect to 'self development'. And the mean scores indicate that Asian attendees tended to have higher motivations than Western attendees. Significant differences were also found with respect to four items among seven preferred tourism activities. | 관광학 | null | kci_detailed_000138.xml | |||
ART001171419 | oai_dc | 중국인 관광객의 관광지 매력속성에 대한 기대, 지각된 성과, 만족, 재방문의사의 영향관계:제주도 사례를 중심으로 | The influential relationships among Chinese tourist's expectation, Perceived Performance, Satisfaction and Re-visit for destination attractiveness:The case of Jeju Island | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"문성종(제주한라대학교); 송재일(대구경북연구원); 김형미(제주특별자치도의회 문화관광위원회)"
] | Many studies have explored the subject of tourist satisfaction and formation process of satisfaction in respect to tourist destinations. However, similar investigations have been limited in regards to Chinese tourists. The purpose of this study is to provide up-to-date insights for international tourism marketing strategies by analyzing destination attractiveness-related expectations, perceived performance, satisfaction and re-visit of Chinese tourists visiting Jeju Island. This study revealed significant impacts among expectations, perceived performance, satisfaction, re-visit levels of Chinese tourists's destination attractiveness, the primary target markets of Jeju, and important implications were discovered. Fundamentally, the level of tourists’ pre-travel expectations and their satisfaction afterwards should be raised. As a result of this study, we are better able to identify the specific areas that require improvements of Jeju island's attractiveness. | 관광학 | null | kci_detailed_000138.xml | |||
ART001171214 | oai_dc | 국제이벤트기업의 전략적 제휴 동기가 성과인식에미치는 영향관계 연구 | Motivation of Strategic Partnership of International Event Companieson Cognition of Performance | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이태희(경희대학교); 윤설민(경희대학교); 김흥렬(상지대학교)"
] | As an essential strategic means for internationalization of management and survival of companies at the age of limitless competition and globalization, recently, the strategic partnership is seeing and being used broadly, as a way for companies to improve their position of competitiveness and to respond to changes in the situation both at home and abroad. Thus, the strategic partnership can be available alternative to make up for the weak points and to create synergy as a new solution for survival in this global century of unlimited competition. For this reason, the current study examined the effect relations, from the motivation of partnership to the evaluation of performance, to success the strategic partnership. The following were the results of the study.First, motivation determinants had significant impacts on the willingness of the executives, which were thought to be closely connected with the small scale and structure of internal companies in the field of international event, among determinants of partnership success for the individuals who work in the fields of international event.Second, almost all determinants of partnership success, except the degree of attainment of the executives' willingness and learning of the dependence, were significantly related with the cognition of performance.Third, the extent of market and the revitalization of business than partner had effects on the degree of attainment, whereas the extent of market and strengthening the competitiveness were given to the degree of learning, and the revitalization of business was evaluated to be only related to the satisfaction of performance, which implied that determinants, based on the characteristic of partner, had largely concerned with the subjective assessment of performance. | 관광학 | null | kci_detailed_000138.xml | |||
ART001035127 | oai_dc | 2005 횡성한우축제 방문객 설문조사와 발전방향에 관한 연구 | A Study on the Visitors' Survey and Developmental Direction of the 2005 Hoengsung Hanu Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"채용식(송호대학교)"
] | The goal of this paper lies in analyzing the visitors of the 2005 Hoengsung Hanu Festival, strengthening an aspect suitable to a new festival environment, and presenting a future developmental direction as a representative regional festival, thus making a contribution to the activation of the regional economy, and consolidating ties between communal residents.To do this research, a course for acquiring the basic data needed for the evaluation of the Hoengsung Hanu Festival, I undertook a research analysis of the 2005 Hoengsung Hanu Festival's planning, operation, programs, and also conducted a visitors' survey. The analysis method of this research was mainly done with a simple frequency analysis; therefore, I sought to have the most basic data of the Hanu Festival's evaluation, and have it reflected in a part of a further regional festival policy process.A frequency analysis of regional festival policy, though it is simple, is the easiest analytic method for the researcher's aim, and thus emphasis was placed on the fact that this can be an important method in easily accomplishing the evaluation of regional festival policy and the reflux capacity. | 관광학 | null | kci_detailed_000138.xml | |||
ART001171162 | oai_dc | 여행상품구매행동과 브랜드이미지 영향연구 | An Effect of Brand Image Choice of Travel product | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최영기(전주대학교); 신창연(㈜여행박사); 서재철(경기대학교)"
] | This study is intended to plan to enhance a travel agency's competitiveness, to improve the perceived brand-image of a travel agency and to find the any influential relationship with a traveler's decision-making on purchases, through an empirical study on what actual influence a brand-image has on consumers' purchase behaviors. A study model was made and hypotheses was set regarding a travel agency's brand image and a traveler's purchase behaviors. Also, empirical study was used to test the model and hypotheses. A questionnaire survey was limited to Seoul, with travelers who have ever used a travel agency. Based on the empirical results, it is suggested how to enhance a travel agency's competitiveness: first, it is necessary to distinguish marketing according to market segmentation. Second, it needs to enhance the brand image of a travel agency. Third, it is necessary to raise a specialty of travel industry. To the extent that this study has some limitations that the influencing factors of a travel agency brand image on a traveler's decision-making process have not been concrete compared to those in the existing prior studies; and that various influencing factors have not been applied to the process, more detailed study and questionnaire are required in the future. Another limitation is that the study has not examined the process in which a traveler decide to purchase a product through a travel agency brand image and then his/her post-evaluation feeds back to another decision-making. | 관광학 | null | kci_detailed_000138.xml | |||
ART001171265 | oai_dc | 카지노 영향에 대한 지역주민의 지각 영향요인 | Residents' Perceptions on the Impacts of Casino and Effects Attributes | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이정실(동명대학교)"
] | This study presents the result of an examination of host community perceptions on the impacts of casino in Jeju Island. Representative samples of local residents in Jeju were questioned using a self-completion. Cluster analysis was used to identify sub-group of local residents who felt differently about the way in which the casino impacted upon their life. Profiles of each cluster were developed using economic, social, and environmental, and logistic regression was used to assess the relative importance that these variables play in determining residents' perception segmentation. Identification with attachment, period of resident, birth place, education, and working or not on tourism industry were among the variable found to be most important in discriminating between residents with sensitive group, positive group, and negative group. | 관광학 | null | kci_detailed_000138.xml | |||
ART001035128 | oai_dc | 관광커뮤니케이션의 특징에 대한 연구-관광영어를 중심으로 | A Study on the Tourism Communication: with special emphasis on Tourism English | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승재(경희대학교)"
] | In the tourism industry, customers' satisfaction is the final result of the business, and it is the customers' subjective feeling derived by comparing expectation with experience after finishing the tour. To cater for customers‘ satisfaction, the quality of human resources such as the tourist guide should be improved, because it is the tourist guide, who leads the tour, fosters delightful atmosphere and makes direct contact with tourists. With these premises, the survey on the convention participants' behavior on time-spending was conducted and Tourism communication is classified into 3 main parts, that is GI(General Information), CI(Cultural Information), and PI(Professional Information). CI is mainly centered around tourist guide's communication, which will be compared with Business Communication and finally some discourse traits are illustrated, which will also be the traits of Tourism English. | 관광학 | null | kci_detailed_000138.xml | |||
ART001171583 | oai_dc | 국내 골프장 이용객 수요예측에 따른 적정규모 수요 연구-시계열 모델과 인과모델의 비교분석- | The study of appropriate scale according to forecasted demand of domestic golf course users- Comparative analysis of the time series model and the cause & effect model - | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양승용((주)씨아이앤디)"
] | The aim of this study is to discuss the fact that the golf industry in Korea, especially for golf courses, has been highly developing and profiting as a result of less supply than demand. however current signs are beginning to show that an excess supply of golf courses is expected in next 5 years which might lead to a crisis of golf course industry. Evidently supporting this, the number of golf course users increased last year but this is only because of the new golf courses and, in fact, for the existing courses it has decreased since 2004 and last year the operating profits decreased as well. Therefore we would like to suggest a counter-action plan for a continuing growth of golf industry by creating an appropriate scale of demand and supply through demand forecast using monthly user data in accordance with seasonal pattern collected nationally from 224 golf courses in operation. The result of this research shows that the number of needed golf courses in 2010 would be 302. Applying the same tendency as an increase shown in 2005 from 78 courses to 224 courses, we can expect that, by 2010, 302 courses will be required which is 34.8% further establishments from 2005; based on 18 hole private courses, 205 courses by 2010 that is 52 more courses that 2005 and in basis of 11 hole public courses, we are talking 97 courses by 2010 that is 20 more than 2005. Therefore, for year 2010, the appropriate total number of golf courses is predicted as 344 which is a sum of 239 for private courses and 105 for public courses. | 관광학 | null | kci_detailed_000138.xml | |||
ART001171584 | oai_dc | 패스트푸드 레스토랑 이용동기 유형별 서비스품질 차이 연구 | A Study on the differences of service quality according to the types of the motivation using a fast-food restaurant | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이후석(한세대학교); 오민재(경희대학교); 한혜숙(부천대학 관광일어통역과)"
] | TAccording to the results of this study, it appeared that a fast-food restaurant was used for such four factors as 'service/cleanliness', 'discount', 'use-convenience', 'purpose having a meal'. The quality of service was graded by 'type', 'reliance', 'confrontation', 'conviction', 'sympathy'. To classify the types of the motivation using a fast-food restaurant, the cluster analysis was carried out utilizing the factors of the use-motivation. As a result, the use-motivations were classified into such types as 'the type pursuing use-convenience', 'the type lukewarm', 'the type for a meal'. Each group classified by the use-motivation appeared to have differences among groups in five dimensions of service quality in a fast-food restaurant. By the results of post-hoc, it was inspected that there were differences between the type pursuing use-convenience and 'the type lukewarm', and between the type pursuing use-convenience and the type for a meal. | 관광학 | null | kci_detailed_000138.xml | |||
ART001171528 | oai_dc | 외식산업의 지속가능 경영전략 방안: 패밀리레스토랑의 서비스품질관리를 중심으로 | A Study of Sustainable Development Management of Food Service Business: Focused on Service Quality Control of Family Food Restaurants. | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김관식(대림대학교); 김도영(한양여자대학); 심영국(전주대학교)"
] | In today's business environment both the Business Ethics and quality of services are receiving Sustainable Development Management attention. Especially, The service quality had a recognized as an indispensable factor for services which are to fulfill customer expectations. Therefore, understanding the role of service quality is critical for competitive advantage and success of service firms. The purpose of this study is to show that the perceived service quality of Food industry consist of 5 factors of PZB and the impacts of the factors of service quality, of the Selection Attributes of Food Service on the Performance. The object of this field study is guests using The Family Food Industry being extracted through convenience sampling. For empirical data for this field study, The customer of are sampled and surveyed. And the valid questionnaires being recollected totaled to 240. The factor analysis, regression analysis, ANOVA,T-test, frequency analysis were used for the data analysis. The results of this study indicate that the service quality of korean Family Food Industry is consisted of 5 factors and the performance of firms is determined by service quality factors positively. These results also indicate that the key elements play a major role in the performance of Korean Family Food Industry. | 관광학 | null | kci_detailed_000138.xml |
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