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570cd0bbb3d812140066d283
Macintosh
The Macintosh, however, was expensive, which hindered its ability to be competitive in a market already dominated by the Commodore 64 for consumers, as well as the IBM Personal Computer and its accompanying clone market for businesses. Macintosh systems still found success in education and desktop publishing and kept A...
Who became the top PC manufacturer in 1994, leaving Apple in 3rd place?
{ "answer_start": [ 715 ], "text": [ "Compaq" ] }
570cd2e4b3d812140066d291
Macintosh
Smith's first Macintosh board was built to Raskin's design specifications: it had 64 kilobytes (kB) of RAM, used the Motorola 6809E microprocessor, and was capable of supporting a 256×256-pixel black-and-white bitmap display. Bud Tribble, a member of the Mac team, was interested in running the Apple Lisa's graphical pr...
How much RAM did the first Maciuntosh board have?
{ "answer_start": [ 82 ], "text": [ "64 kilobytes (kB)" ] }
570cd2e4b3d812140066d292
Macintosh
Smith's first Macintosh board was built to Raskin's design specifications: it had 64 kilobytes (kB) of RAM, used the Motorola 6809E microprocessor, and was capable of supporting a 256×256-pixel black-and-white bitmap display. Bud Tribble, a member of the Mac team, was interested in running the Apple Lisa's graphical pr...
Whose idea was it to run Apple Lisa's graphical programs on the Macintosh?
{ "answer_start": [ 226 ], "text": [ "Bud Tribble, a member of the Mac team" ] }
570cd2e4b3d812140066d293
Macintosh
Smith's first Macintosh board was built to Raskin's design specifications: it had 64 kilobytes (kB) of RAM, used the Motorola 6809E microprocessor, and was capable of supporting a 256×256-pixel black-and-white bitmap display. Bud Tribble, a member of the Mac team, was interested in running the Apple Lisa's graphical pr...
What did Tribble first incorporate into the Mac?
{ "answer_start": [ 394 ], "text": [ "Lisa's Motorola 68000 microprocessor" ] }
570cd2e4b3d812140066d294
Macintosh
Smith's first Macintosh board was built to Raskin's design specifications: it had 64 kilobytes (kB) of RAM, used the Motorola 6809E microprocessor, and was capable of supporting a 256×256-pixel black-and-white bitmap display. Bud Tribble, a member of the Mac team, was interested in running the Apple Lisa's graphical pr...
Which design feature did Smith eventually use to make production of a newly designed board more cost-efficient?
{ "answer_start": [ 713 ], "text": [ "fewer RAM chips than the Lisa" ] }
570cd2e4b3d812140066d295
Macintosh
Smith's first Macintosh board was built to Raskin's design specifications: it had 64 kilobytes (kB) of RAM, used the Motorola 6809E microprocessor, and was capable of supporting a 256×256-pixel black-and-white bitmap display. Bud Tribble, a member of the Mac team, was interested in running the Apple Lisa's graphical pr...
What feature was missing from the final Mac design produced by Smith?
{ "answer_start": [ 1092 ], "text": [ "memory slots" ] }
570cd5d7b3d812140066d2a5
Macintosh
Apple spent $2.5 million purchasing all 39 advertising pages in a special, post-election issue of Newsweek, and ran a "Test Drive a Macintosh" promotion, in which potential buyers with a credit card could take home a Macintosh for 24 hours and return it to a dealer afterwards. While 200,000 people participated, dealers...
How much did Apple spend to advertise in a special post-election issue of Newsweek?
{ "answer_start": [ 12 ], "text": [ "$2.5 million" ] }
570cd5d7b3d812140066d2a6
Macintosh
Apple spent $2.5 million purchasing all 39 advertising pages in a special, post-election issue of Newsweek, and ran a "Test Drive a Macintosh" promotion, in which potential buyers with a credit card could take home a Macintosh for 24 hours and return it to a dealer afterwards. While 200,000 people participated, dealers...
What was the name of the big promotion Apple ran in the special edition of Newsweek?
{ "answer_start": [ 118 ], "text": [ "\"Test Drive a Macintosh\"" ] }
570cd5d7b3d812140066d2a7
Macintosh
Apple spent $2.5 million purchasing all 39 advertising pages in a special, post-election issue of Newsweek, and ran a "Test Drive a Macintosh" promotion, in which potential buyers with a credit card could take home a Macintosh for 24 hours and return it to a dealer afterwards. While 200,000 people participated, dealers...
What did Apple allow potential buyers to take home and try for 24 hours?
{ "answer_start": [ 215 ], "text": [ "a Macintosh" ] }
570cd5d7b3d812140066d2a8
Macintosh
Apple spent $2.5 million purchasing all 39 advertising pages in a special, post-election issue of Newsweek, and ran a "Test Drive a Macintosh" promotion, in which potential buyers with a credit card could take home a Macintosh for 24 hours and return it to a dealer afterwards. While 200,000 people participated, dealers...
How were many computers returned during the Test Drive a Macintosh promotion that made them unsellable?
{ "answer_start": [ 429 ], "text": [ "a bad condition" ] }
570cd5d7b3d812140066d2a9
Macintosh
Apple spent $2.5 million purchasing all 39 advertising pages in a special, post-election issue of Newsweek, and ran a "Test Drive a Macintosh" promotion, in which potential buyers with a credit card could take home a Macintosh for 24 hours and return it to a dealer afterwards. While 200,000 people participated, dealers...
Who was the CEO of Apple during the Test Drive a Macintosh promotion?
{ "answer_start": [ 515 ], "text": [ "John Sculley" ] }
570cd73cb3d812140066d2b9
Macintosh
Apple released the Macintosh Plus on January 10, 1986, for a price of US$2,600. It offered one megabyte of RAM, easily expandable to four megabytes by the use of socketed RAM boards. It also featured a SCSI parallel interface, allowing up to seven peripherals—such as hard drives and scanners—to be attached to the machi...
What was the longest-lived Macintosh in Apple's history while it was in production?
{ "answer_start": [ 378 ], "text": [ "The Mac Plus" ] }
570cd73cb3d812140066d2ba
Macintosh
Apple released the Macintosh Plus on January 10, 1986, for a price of US$2,600. It offered one megabyte of RAM, easily expandable to four megabytes by the use of socketed RAM boards. It also featured a SCSI parallel interface, allowing up to seven peripherals—such as hard drives and scanners—to be attached to the machi...
How long did the Mac Plus remain in production, unchanged?
{ "answer_start": [ 491 ], "text": [ "just over four years and ten months" ] }
570cd73cb3d812140066d2bb
Macintosh
Apple released the Macintosh Plus on January 10, 1986, for a price of US$2,600. It offered one megabyte of RAM, easily expandable to four megabytes by the use of socketed RAM boards. It also featured a SCSI parallel interface, allowing up to seven peripherals—such as hard drives and scanners—to be attached to the machi...
In 1986, what did Apple introduce to allow developers to create software for Macintosh on Macintosh?
{ "answer_start": [ 623 ], "text": [ "Macintosh Programmer's Workshop" ] }
570cd73cb3d812140066d2bc
Macintosh
Apple released the Macintosh Plus on January 10, 1986, for a price of US$2,600. It offered one megabyte of RAM, easily expandable to four megabytes by the use of socketed RAM boards. It also featured a SCSI parallel interface, allowing up to seven peripherals—such as hard drives and scanners—to be attached to the machi...
What did Apple's HyerCard and MultiFinder add to the Macintosh?
{ "answer_start": [ 870 ], "text": [ "cooperative multitasking" ] }
570cd73cb3d812140066d2bd
Macintosh
Apple released the Macintosh Plus on January 10, 1986, for a price of US$2,600. It offered one megabyte of RAM, easily expandable to four megabytes by the use of socketed RAM boards. It also featured a SCSI parallel interface, allowing up to seven peripherals—such as hard drives and scanners—to be attached to the machi...
After their unveiling in 1987, what did Apple begin bundling with every Macintosh?
{ "answer_start": [ 831 ], "text": [ "HyperCard and MultiFinder" ] }
570ce035fed7b91900d45a53
Macintosh
With the new Motorola 68030 processor came the Macintosh IIx in 1988, which had benefited from internal improvements, including an on-board MMU. It was followed in 1989 by the Macintosh IIcx, a more compact version with fewer slots and a version of the Mac SE powered by the 16 MHz 68030, the Macintosh SE/30. Later tha...
What Macintosh first included an on-board MMU?
{ "answer_start": [ 43 ], "text": [ "the Macintosh IIx" ] }
570ce035fed7b91900d45a54
Macintosh
With the new Motorola 68030 processor came the Macintosh IIx in 1988, which had benefited from internal improvements, including an on-board MMU. It was followed in 1989 by the Macintosh IIcx, a more compact version with fewer slots and a version of the Mac SE powered by the 16 MHz 68030, the Macintosh SE/30. Later tha...
What was the first Mac to be "32-bit clean"?
{ "answer_start": [ 328 ], "text": [ "the Macintosh IIci" ] }
570ce035fed7b91900d45a55
Macintosh
With the new Motorola 68030 processor came the Macintosh IIx in 1988, which had benefited from internal improvements, including an on-board MMU. It was followed in 1989 by the Macintosh IIcx, a more compact version with fewer slots and a version of the Mac SE powered by the 16 MHz 68030, the Macintosh SE/30. Later tha...
What was the starting price of the Macintosh llfx when it was unveiled?
{ "answer_start": [ 727 ], "text": [ "US$9,900" ] }
570ce035fed7b91900d45a56
Macintosh
With the new Motorola 68030 processor came the Macintosh IIx in 1988, which had benefited from internal improvements, including an on-board MMU. It was followed in 1989 by the Macintosh IIcx, a more compact version with fewer slots and a version of the Mac SE powered by the 16 MHz 68030, the Macintosh SE/30. Later tha...
How many Apple II CPUS's did the new Macintosh llfx include?
{ "answer_start": [ 879 ], "text": [ "two" ] }
570ce035fed7b91900d45a57
Macintosh
With the new Motorola 68030 processor came the Macintosh IIx in 1988, which had benefited from internal improvements, including an on-board MMU. It was followed in 1989 by the Macintosh IIcx, a more compact version with fewer slots and a version of the Mac SE powered by the 16 MHz 68030, the Macintosh SE/30. Later tha...
How fast was the processor on the new Macintosh llfx?
{ "answer_start": [ 771 ], "text": [ "40 MHz" ] }
570ce1a4b3d812140066d2d7
Macintosh
As for Mac OS, System 7 was a 32-bit rewrite from Pascal to C++ that introduced virtual memory and improved the handling of color graphics, as well as memory addressing, networking, and co-operative multitasking. Also during this time, the Macintosh began to shed the "Snow White" design language, along with the expensi...
Which Mac is known for improving the handling of color graphics?
{ "answer_start": [ 7 ], "text": [ "Mac OS, System 7" ] }
570ce1a4b3d812140066d2d8
Macintosh
As for Mac OS, System 7 was a 32-bit rewrite from Pascal to C++ that introduced virtual memory and improved the handling of color graphics, as well as memory addressing, networking, and co-operative multitasking. Also during this time, the Macintosh began to shed the "Snow White" design language, along with the expensi...
Who did Apple pay expensive consulting fees to before doing in-house work?
{ "answer_start": [ 359 ], "text": [ "Frogdesign" ] }
570ce1a4b3d812140066d2d9
Macintosh
As for Mac OS, System 7 was a 32-bit rewrite from Pascal to C++ that introduced virtual memory and improved the handling of color graphics, as well as memory addressing, networking, and co-operative multitasking. Also during this time, the Macintosh began to shed the "Snow White" design language, along with the expensi...
What was established for bringing Apple's design work in-house?
{ "answer_start": [ 434 ], "text": [ "the Apple Industrial Design Group" ] }
570ce1a4b3d812140066d2da
Macintosh
As for Mac OS, System 7 was a 32-bit rewrite from Pascal to C++ that introduced virtual memory and improved the handling of color graphics, as well as memory addressing, networking, and co-operative multitasking. Also during this time, the Macintosh began to shed the "Snow White" design language, along with the expensi...
Who was responsible for crafting a new look for all Apple products?
{ "answer_start": [ 438 ], "text": [ "Apple Industrial Design Group" ] }
570ce1a4b3d812140066d2db
Macintosh
As for Mac OS, System 7 was a 32-bit rewrite from Pascal to C++ that introduced virtual memory and improved the handling of color graphics, as well as memory addressing, networking, and co-operative multitasking. Also during this time, the Macintosh began to shed the "Snow White" design language, along with the expensi...
How did the Mac System 7 improve multitasking?
{ "answer_start": [ 186 ], "text": [ "co-operative multitasking" ] }
570ce2e6fed7b91900d45a7b
Macintosh
When Steve Jobs returned to Apple in 1997 following the company's purchase of NeXT, he ordered that the OS that had been previewed as version 7.7 be branded Mac OS 8 (in place of the never-to-appear Copland OS). Since Apple had licensed only System 7 to third parties, this move effectively ended the clone line. The dec...
Who returned to Apple in 1997?
{ "answer_start": [ 5 ], "text": [ "Steve Jobs" ] }
570ce2e6fed7b91900d45a7c
Macintosh
When Steve Jobs returned to Apple in 1997 following the company's purchase of NeXT, he ordered that the OS that had been previewed as version 7.7 be branded Mac OS 8 (in place of the never-to-appear Copland OS). Since Apple had licensed only System 7 to third parties, this move effectively ended the clone line. The dec...
What did Steve Jobs order the OS version 7.7 to be branded as?
{ "answer_start": [ 157 ], "text": [ "Mac OS 8" ] }
570ce2e6fed7b91900d45a7d
Macintosh
When Steve Jobs returned to Apple in 1997 following the company's purchase of NeXT, he ordered that the OS that had been previewed as version 7.7 be branded Mac OS 8 (in place of the never-to-appear Copland OS). Since Apple had licensed only System 7 to third parties, this move effectively ended the clone line. The dec...
What did the branding of the Mac OS 8 effectively end?
{ "answer_start": [ 297 ], "text": [ "the clone line" ] }
570ce2e6fed7b91900d45a7e
Macintosh
When Steve Jobs returned to Apple in 1997 following the company's purchase of NeXT, he ordered that the OS that had been previewed as version 7.7 be branded Mac OS 8 (in place of the never-to-appear Copland OS). Since Apple had licensed only System 7 to third parties, this move effectively ended the clone line. The dec...
What effect did Mac's decision to brand the Mac OS8 have on companies such as Motorola?
{ "answer_start": [ 333 ], "text": [ "significant financial losses" ] }
570ce2e6fed7b91900d45a7f
Macintosh
When Steve Jobs returned to Apple in 1997 following the company's purchase of NeXT, he ordered that the OS that had been previewed as version 7.7 be branded Mac OS 8 (in place of the never-to-appear Copland OS). Since Apple had licensed only System 7 to third parties, this move effectively ended the clone line. The dec...
How much money did Umax lose when it exited the low-end Mac clone market?
{ "answer_start": [ 1211 ], "text": [ "USD$36 million" ] }
570ce4c0b3d812140066d2f5
Macintosh
Mac OS continued to evolve up to version 9.2.2, including retrofits such as the addition of a nanokernel and support for Multiprocessing Services 2.0 in Mac OS 8.6, though its dated architecture made replacement necessary. Initially developed in the Pascal programming language, it was substantially rewritten in C++ for...
What did dated architecture on the Mac OS line make necessary?
{ "answer_start": [ 200 ], "text": [ "replacement" ] }
570ce4c0b3d812140066d2f6
Macintosh
Mac OS continued to evolve up to version 9.2.2, including retrofits such as the addition of a nanokernel and support for Multiprocessing Services 2.0 in Mac OS 8.6, though its dated architecture made replacement necessary. Initially developed in the Pascal programming language, it was substantially rewritten in C++ for...
What programming language was the Mac OS initially developed in?
{ "answer_start": [ 250 ], "text": [ "Pascal" ] }
570ce4c0b3d812140066d2f7
Macintosh
Mac OS continued to evolve up to version 9.2.2, including retrofits such as the addition of a nanokernel and support for Multiprocessing Services 2.0 in Mac OS 8.6, though its dated architecture made replacement necessary. Initially developed in the Pascal programming language, it was substantially rewritten in C++ for...
What language replaced Pascal for System 7?
{ "answer_start": [ 313 ], "text": [ "C++" ] }
570ce4c0b3d812140066d2f8
Macintosh
Mac OS continued to evolve up to version 9.2.2, including retrofits such as the addition of a nanokernel and support for Multiprocessing Services 2.0 in Mac OS 8.6, though its dated architecture made replacement necessary. Initially developed in the Pascal programming language, it was substantially rewritten in C++ for...
What was the fuly overhauled successor to Mac OS 9?
{ "answer_start": [ 691 ], "text": [ "Mac OS X" ] }
570ce4c0b3d812140066d2f9
Macintosh
Mac OS continued to evolve up to version 9.2.2, including retrofits such as the addition of a nanokernel and support for Multiprocessing Services 2.0 in Mac OS 8.6, though its dated architecture made replacement necessary. Initially developed in the Pascal programming language, it was substantially rewritten in C++ for...
Upon release, what interface allowed Mac users to sample Apple's new operating system and provide feedback for the actual release?
{ "answer_start": [ 950 ], "text": [ "Aqua" ] }
570ce659fed7b91900d45aa1
Macintosh
The current Mac product family uses Intel x86-64 processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transit...
What is the only mainstream computer platform to successfully transition to a new CPU architecture?
{ "answer_start": [ 241 ], "text": [ "Macintosh" ] }
570ce659fed7b91900d45aa2
Macintosh
The current Mac product family uses Intel x86-64 processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transit...
What is the standard amount of RAM included with almost all current Mac models?
{ "answer_start": [ 418 ], "text": [ "8 GB" ] }
570ce659fed7b91900d45aa3
Macintosh
The current Mac product family uses Intel x86-64 processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transit...
Which MacBook Pro port can transfer data at speeds up to 10 gigabits per second?
{ "answer_start": [ 1084 ], "text": [ "Thunderbolt" ] }
570ce659fed7b91900d45aa4
Macintosh
The current Mac product family uses Intel x86-64 processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transit...
When was the iMac G5 released?
{ "answer_start": [ 1391 ], "text": [ "October 2005" ] }
570ce659fed7b91900d45aa5
Macintosh
The current Mac product family uses Intel x86-64 processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transit...
Which interface did Apple introduce that was capable of being operated by an Apple Remote or keyboard for accessing media stored on the computer?
{ "answer_start": [ 1513 ], "text": [ "Front Row" ] }
570d3c29b3d812140066d5b0
Macintosh
The current Mac product family uses Intel x86-64 processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transit...
What is the standard amount of RAM shipped with most Mac models?
{ "answer_start": [ 418 ], "text": [ "8 GB" ] }
570d3c29b3d812140066d5b1
Macintosh
The current Mac product family uses Intel x86-64 processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transit...
What processors are used by the current Mac product family?
{ "answer_start": [ 36 ], "text": [ "Intel x86-64" ] }
570d3c29b3d812140066d5b2
Macintosh
The current Mac product family uses Intel x86-64 processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transit...
How many data transfer ports are included in most current Macs?
{ "answer_start": [ 864 ], "text": [ "two" ] }
570d3c29b3d812140066d5b3
Macintosh
The current Mac product family uses Intel x86-64 processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. The Macintosh is the only mainstream computer platform to have successfully transit...
According to Apple, how fast can the Thunderbolt port transfer data?
{ "answer_start": [ 1148 ], "text": [ "up to 10 gigabits per second." ] }
570cf06efed7b91900d45b19
Macintosh
Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system. The most common workaround, is to boot into Mac OS and then to hand over control to a Mac OS-based bootloader application. Used even by Apple for A/UX and MkLinux, thi...
Which technique was once used to boot an alternate operating system than Mac OS?
{ "answer_start": [ 187 ], "text": [ "boot into Mac OS and then to hand over control to a Mac OS-based bootloader application" ] }
570cf06efed7b91900d45b1a
Macintosh
Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system. The most common workaround, is to boot into Mac OS and then to hand over control to a Mac OS-based bootloader application. Used even by Apple for A/UX and MkLinux, thi...
What was introduced that made using Mac OS alternative operating systems easier?
{ "answer_start": [ 381 ], "text": [ "Open Firmware-based PCI Macs" ] }
570cf06efed7b91900d45b1b
Macintosh
Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system. The most common workaround, is to boot into Mac OS and then to hand over control to a Mac OS-based bootloader application. Used even by Apple for A/UX and MkLinux, thi...
What were Open Firmware-based PCI Macs used as a convenience because of?
{ "answer_start": [ 492 ], "text": [ "bugs in the firmware implementation" ] }
570cf06efed7b91900d45b1c
Macintosh
Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system. The most common workaround, is to boot into Mac OS and then to hand over control to a Mac OS-based bootloader application. Used even by Apple for A/UX and MkLinux, thi...
Where does Mac hardware boot directly to in all Intel-based Macs?
{ "answer_start": [ 628 ], "text": [ "EFI" ] }
570cf06efed7b91900d45b1d
Macintosh
Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system. The most common workaround, is to boot into Mac OS and then to hand over control to a Mac OS-based bootloader application. Used even by Apple for A/UX and MkLinux, thi...
Where does Mac harware boot directly to in most PowerPC-based Macs?
{ "answer_start": [ 584 ], "text": [ "Open Firmware" ] }
570cf1b5fed7b91900d45b2d
Macintosh
In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. The...
Who was brought in to shape the marketing of Macintosh in 1982?
{ "answer_start": [ 9 ], "text": [ "Regis McKenna" ] }
570cf1b5fed7b91900d45b2e
Macintosh
In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. The...
What role did Andy Cunningham and Jane Anderson have in the Macintosh launch plan?
{ "answer_start": [ 271 ], "text": [ "primary authors" ] }
570cf1b5fed7b91900d45b2f
Macintosh
In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. The...
Who introduced the "multiple exclusive" event marketing concept to Apple?
{ "answer_start": [ 497 ], "text": [ "John Sculley" ] }
570cf1b5fed7b91900d45b30
Macintosh
In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. The...
Which company first used the "multiple exclusive" event marketing concept?
{ "answer_start": [ 545 ], "text": [ "Pepsi" ] }
570cf1b5fed7b91900d45b31
Macintosh
In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. The...
What did the "multiple exclusive" event marketing concept create around a product?
{ "answer_start": [ 562 ], "text": [ "a mystique" ] }
570cf2c1fed7b91900d45b3f
Macintosh
Compaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. Apple's market share further struggled due to the ...
Who initiated a successful price war among PC manufacturers in 1994?
{ "answer_start": [ 0 ], "text": [ "Compaq" ] }
570cf2c1fed7b91900d45b40
Macintosh
Compaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. Apple's market share further struggled due to the ...
Who did Compaq overtake in the price war of 1994?
{ "answer_start": [ 229 ], "text": [ "IBM" ] }
570cf2c1fed7b91900d45b41
Macintosh
Compaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. Apple's market share further struggled due to the ...
What happened to Apple's market share with the release of Windows 95?
{ "answer_start": [ 299 ], "text": [ "struggled" ] }
570cf2c1fed7b91900d45b42
Macintosh
Compaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. Apple's market share further struggled due to the ...
What unified Microsoft's MS-DOS and Windows products?
{ "answer_start": [ 335 ], "text": [ "Windows 95" ] }
570cf2c1fed7b91900d45b43
Macintosh
Compaq, who had previously held the third place spot among PC manufacturers during the 1980s and early-mid 1990s, initiated a successful price war in 1994 that vaulted them to the biggest by the year end, overtaking a struggling IBM and relegating Apple to third place. Apple's market share further struggled due to the ...
What significantly enhanced the multimedia capability of IBM PC compatible computers?
{ "answer_start": [ 437 ], "text": [ "Windows 95" ] }
570cf3e5fed7b91900d45b67
Macintosh
Statistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from December 2006, showing ...
What percent of the desktop share in the U.S. did Apple have in 2003?
{ "answer_start": [ 50 ], "text": [ "2.06" ] }
570cf3e5fed7b91900d45b68
Macintosh
Statistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from December 2006, showing ...
Who are IDC and Gartner?
{ "answer_start": [ 172 ], "text": [ "research firms" ] }
570cf3e5fed7b91900d45b69
Macintosh
Statistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from December 2006, showing ...
What was Apple's market share in the U.S. by 2006?
{ "answer_start": [ 362 ], "text": [ "6.1 percent" ] }
570cf3e5fed7b91900d45b6a
Macintosh
Statistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from December 2006, showing ...
What percentage of unit sale increase did Apple see from 2005 to 2006?
{ "answer_start": [ 409 ], "text": [ "30" ] }
570cf3e5fed7b91900d45b6b
Macintosh
Statistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States that had increased to 2.88 percent by Q4 2004. As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent. Figures from December 2006, showing ...
What was the estimated installed base of Mac computers in 2009?
{ "answer_start": [ 571 ], "text": [ "16%" ] }
570cf8e1fed7b91900d45b85
Macintosh
The Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage. For this rea...
When was the Macintosh SE released at the same time as?
{ "answer_start": [ 50 ], "text": [ "the Macintosh II" ] }
570cf8e1fed7b91900d45b86
Macintosh
The Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage. For this rea...
What was the first compact Mac with a 20 MB internal hard drive and an expansion slot?
{ "answer_start": [ 0 ], "text": [ "The Macintosh SE" ] }
570cf8e1fed7b91900d45b87
Macintosh
The Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage. For this rea...
What was the starting price of the Macintosh SE?
{ "answer_start": [ 71 ], "text": [ "$2900" ] }
570cf8e1fed7b91900d45b88
Macintosh
The Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage. For this rea...
What did the location of the SE's expansion slot potentially expose an upgrader to?
{ "answer_start": [ 294 ], "text": [ "high voltage" ] }
570cf8e1fed7b91900d45b89
Macintosh
The Macintosh SE was released at the same time as the Macintosh II for $2900 (or $3900 with hard drive), as the first compact Mac with a 20 MB internal hard drive and an expansion slot. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage. For this rea...
Who did Apple suggest users go to for performing updates on their SE's?
{ "answer_start": [ 367 ], "text": [ "an authorized Apple dealer" ] }
570cfa75fed7b91900d45b8f
Macintosh
In recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service that allows users ...
What is partially credited for the significant boost in sales of Macs in recent years?
{ "answer_start": [ 108 ], "text": [ "the success of the iPod and the iPhone" ] }
570cfa75fed7b91900d45b90
Macintosh
In recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service that allows users ...
What allows users to easily sync data between an iPhone and a Mac?
{ "answer_start": [ 281 ], "text": [ "iCloud cloud service" ] }
570cfa75fed7b91900d45b91
Macintosh
In recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service that allows users ...
What consumer trend has hurt many personal computer manufacturers?
{ "answer_start": [ 494 ], "text": [ "smartphones and tablet computers" ] }
570cfa75fed7b91900d45b92
Macintosh
In recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service that allows users ...
Which smartphone has hurt personal computer manufacterers the most?
{ "answer_start": [ 541 ], "text": [ "Apple's own iPhone" ] }
570cfa75fed7b91900d45b93
Macintosh
In recent years, Apple has seen a significant boost in sales of Macs. This has been attributed, in part, to the success of the iPod and the iPhone, a halo effect whereby satisfied iPod or iPhone owners purchase more Apple products, and Apple has since capitalized on that with the iCloud cloud service that allows users ...
What are the top two computing devices consumers are choosing?
{ "answer_start": [ 553 ], "text": [ "iPhone and iPad" ] }
570cfb78b3d812140066d375
Macintosh
In response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive "pizza box" case, offered color graphics and was...
What did Apple introduce in 1990 to combat competition from smartphones?
{ "answer_start": [ 41 ], "text": [ "relatively inexpensive Macs" ] }
570cfb78b3d812140066d376
Macintosh
In response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive "pizza box" case, offered color graphics and was...
What was the less expensive version of the Macintosh SE that was offered until 2001?
{ "answer_start": [ 86 ], "text": [ "The Macintosh Classic" ] }
570cfb78b3d812140066d377
Macintosh
In response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive "pizza box" case, offered color graphics and was...
Which Macintosh had a distinctive "pizza box" case?
{ "answer_start": [ 249 ], "text": [ "LC" ] }
570cfb78b3d812140066d378
Macintosh
In response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive "pizza box" case, offered color graphics and was...
How many expansion slots did the Macintosh IIsi have?
{ "answer_start": [ 429 ], "text": [ "only one" ] }
570cfb78b3d812140066d379
Macintosh
In response, Apple introduced a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh SE, was the least expensive Mac offered until early 2001. The 68020-powered Macintosh LC, in its distinctive "pizza box" case, offered color graphics and was...
How did Apple's profit margin on the lower cost Mac's compare to the profit margin onearlier models?
{ "answer_start": [ 527 ], "text": [ "considerably lower" ] }
570cfcdffed7b91900d45b99
Macintosh
Starting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and Mac Mini lines cur...
When did Apple begin to favor aluminum in their design?
{ "answer_start": [ 12 ], "text": [ "2006" ] }
570cfcdffed7b91900d45b9a
Macintosh
Starting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and Mac Mini lines cur...
Which Mac used aluminum in it's construction?
{ "answer_start": [ 119 ], "text": [ "MacBook Pro" ] }
570cfcdffed7b91900d45b9b
Macintosh
Starting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and Mac Mini lines cur...
Which material did Apple add with the 2008 unibody MacBrook Pro?
{ "answer_start": [ 132 ], "text": [ "Glass" ] }
570cfcdffed7b91900d45b9c
Macintosh
Starting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and Mac Mini lines cur...
Are aluminum and glass considered to be environmentally friendly or environmentally harmful?
{ "answer_start": [ 236 ], "text": [ "environmentally friendly" ] }
570cfcdffed7b91900d45b9d
Macintosh
Starting in 2006, Apple's industrial design shifted to favor aluminum, which was used in the construction of the first MacBook Pro. Glass was added in 2008 with the introduction of the unibody MacBook Pro. These materials are billed as environmentally friendly. The iMac, MacBook Pro, MacBook Air, and Mac Mini lines cur...
What has Chief Designer Jonathan Ive been able to eliminate in Mac notebooks?
{ "answer_start": [ 513 ], "text": [ "replaceable batteries" ] }
570cfdd0b3d812140066d389
Macintosh
The Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to "Macintosh" for legal reasons as the original was the same sp...
Who began the Macintosh project in 1979?
{ "answer_start": [ 43 ], "text": [ "Jef Raskin" ] }
570cfdd0b3d812140066d38a
Macintosh
The Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to "Macintosh" for legal reasons as the original was the same sp...
What was Jef Raskin's profession?
{ "answer_start": [ 55 ], "text": [ "an Apple employee" ] }
570cfdd0b3d812140066d38b
Macintosh
The Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to "Macintosh" for legal reasons as the original was the same sp...
What did Jef Raskin envision for a computer to be for an average consumer?
{ "answer_start": [ 91 ], "text": [ "easy-to-use, low-cost" ] }
570cfdd0b3d812140066d38c
Macintosh
The Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to "Macintosh" for legal reasons as the original was the same sp...
Why was the spelling of McIntosh changed to Macintosh?
{ "answer_start": [ 271 ], "text": [ "for legal reasons" ] }
570cfdd0b3d812140066d38d
Macintosh
The Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the spelling was changed to "Macintosh" for legal reasons as the original was the same sp...
What did McIntosh Laboratory, Inc. manufacture?
{ "answer_start": [ 374 ], "text": [ "audio equipment" ] }
570cfee1fed7b91900d45ba3
Macintosh
After the Lisa's announcement, John Dvorak discussed rumors of a mysterious "MacIntosh" project at Apple in February 1983. The company announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California—in October 1983, followed by an 18-page brochure included with various magazines in December. The Ma...
Who discussed rumors of a mysterious "MacIntosh" project in 1983?
{ "answer_start": [ 31 ], "text": [ "John Dvorak" ] }
570cfee1fed7b91900d45ba4
Macintosh
After the Lisa's announcement, John Dvorak discussed rumors of a mysterious "MacIntosh" project at Apple in February 1983. The company announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California—in October 1983, followed by an 18-page brochure included with various magazines in December. The Ma...
Where was the Macintosh 128K manufactured?
{ "answer_start": [ 183 ], "text": [ "Apple factory in Fremont, California" ] }
570cfee1fed7b91900d45ba5
Macintosh
After the Lisa's announcement, John Dvorak discussed rumors of a mysterious "MacIntosh" project at Apple in February 1983. The company announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California—in October 1983, followed by an 18-page brochure included with various magazines in December. The Ma...
How much did the television commercial "1984" cost?
{ "answer_start": [ 348 ], "text": [ "US$1.5 million" ] }
570cfee1fed7b91900d45ba6
Macintosh
After the Lisa's announcement, John Dvorak discussed rumors of a mysterious "MacIntosh" project at Apple in February 1983. The company announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California—in October 1983, followed by an 18-page brochure included with various magazines in December. The Ma...
What did the television commercial "1984" introduce?
{ "answer_start": [ 149 ], "text": [ "Macintosh 128K" ] }
570cfee1fed7b91900d45ba7
Macintosh
After the Lisa's announcement, John Dvorak discussed rumors of a mysterious "MacIntosh" project at Apple in February 1983. The company announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California—in October 1983, followed by an 18-page brochure included with various magazines in December. The Ma...
What did Regis McKenna call the "1984" ad that was aired during the Super Bowl?
{ "answer_start": [ 586 ], "text": [ "\"more successful than the Mac itself.\"" ] }
570cfff3fed7b91900d45bad
Macintosh
The Macintosh (/ˈmækᵻntɒʃ/ MAK-in-tosh; branded as Mac since 1997) is a series of personal computers (PCs) designed, developed, and marketed by Apple Inc. Steve Jobs introduced the original Macintosh computer on January 24, 1984. This was the first mass-market personal computer featuring an integral graphical user inte...
When was the Macintosh branded as Mac?
{ "answer_start": [ 61 ], "text": [ "1997" ] }
570cfff3fed7b91900d45bae
Macintosh
The Macintosh (/ˈmækᵻntɒʃ/ MAK-in-tosh; branded as Mac since 1997) is a series of personal computers (PCs) designed, developed, and marketed by Apple Inc. Steve Jobs introduced the original Macintosh computer on January 24, 1984. This was the first mass-market personal computer featuring an integral graphical user inte...
Who designed, develped, and marketed the Mac computers?
{ "answer_start": [ 144 ], "text": [ "Apple Inc." ] }
570cfff3fed7b91900d45baf
Macintosh
The Macintosh (/ˈmækᵻntɒʃ/ MAK-in-tosh; branded as Mac since 1997) is a series of personal computers (PCs) designed, developed, and marketed by Apple Inc. Steve Jobs introduced the original Macintosh computer on January 24, 1984. This was the first mass-market personal computer featuring an integral graphical user inte...
What did Steve Jobs introduce on January 24, 1984?
{ "answer_start": [ 181 ], "text": [ "original Macintosh computer" ] }
570cfff3fed7b91900d45bb0
Macintosh
The Macintosh (/ˈmækᵻntɒʃ/ MAK-in-tosh; branded as Mac since 1997) is a series of personal computers (PCs) designed, developed, and marketed by Apple Inc. Steve Jobs introduced the original Macintosh computer on January 24, 1984. This was the first mass-market personal computer featuring an integral graphical user inte...
What interface type did the original Macintosh include?
{ "answer_start": [ 292 ], "text": [ "integral graphical user" ] }
570cfff3fed7b91900d45bb1
Macintosh
The Macintosh (/ˈmækᵻntɒʃ/ MAK-in-tosh; branded as Mac since 1997) is a series of personal computers (PCs) designed, developed, and marketed by Apple Inc. Steve Jobs introduced the original Macintosh computer on January 24, 1984. This was the first mass-market personal computer featuring an integral graphical user inte...
When did Apple begin phasing out Macintosh in favor of "Mac"?
{ "answer_start": [ 527 ], "text": [ "Since 1998" ] }