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And, uh, you know, I didn't tell any of my staff. I didn't tell any of the retailers that we were selling to that I wouldn't have product to ship. So when I got back to San Diego after the trade show, we, you know, it was around about midnight, I called Gordon in Australia at the tannery, and I said, "Gordon, I'm just ... | agent: And, and so, I mean, that's it. Game over, right? I mean, you, you can't... There's no business if your supplier isn't selling you, sending you boots.
customer: Yep, pretty much. But when I went to, uh, the trade show that September, we, I had no new product to put on the, you know, displays. I put all last year... | 3,803.176 | 3,841.145 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | Gordon, I'm just gonna have to shut the business down... Screw George. I'll get you all the boots you need | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||
Wow. | customer: Yep, pretty much. But when I went to, uh, the trade show that September, we, I had no new product to put on the, you know, displays. I put all last year's product there. I didn't want anybody to know that I was out of business.
agent: Wow.
customer: And, uh, you know, I didn't tell any of my staff. I didn't t... | 3,841.145 | 3,841.156 | agent | eng | pl | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And just like that, his commitment meant that we, we didn't have a handshake. We didn't have a contract, nothing. He, he said, "Send me down the patterns," which I did, and he duplicated the patterns and sent them out to four or five manufacturers, and he cranked up his tannery to full production and started supplying ... | agent: Wow.
customer: And, uh, you know, I didn't tell any of my staff. I didn't tell any of the retailers that we were selling to that I wouldn't have product to ship. So when I got back to San Diego after the trade show, we, you know, it was around about midnight, I called Gordon in Australia at the tannery, and I sa... | 3,841.156 | 3,870.006 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Mm. | customer: And, uh, you know, I didn't tell any of my staff. I didn't tell any of the retailers that we were selling to that I wouldn't have product to ship. So when I got back to San Diego after the trade show, we, you know, it was around about midnight, I called Gordon in Australia at the tannery, and I said, "Gordon,... | 3,870.006 | 3,870.016 | agent | eng | pt | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And then the next week, 5,000 pairs the next week. And, you know, and it was enough to keep the UGG company alive, and there was product out in the marketplace with UGG labels again. It was so lucky. | agent: Wow.
customer: And just like that, his commitment meant that we, we didn't have a handshake. We didn't have a contract, nothing. He, he said, "Send me down the patterns," which I did, and he duplicated the patterns and sent them out to four or five manufacturers, and he cranked up his tannery to full production ... | 3,870.016 | 3,882.036 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Um, so how did you regain your ownership? I mean, if, if his, Neil's widow owns the company, did you say, go to her and say, "Hey, let's figure this out. Maybe you don't want this business. Maybe I can buy it out"? Like, what, what did you do? | customer: And just like that, his commitment meant that we, we didn't have a handshake. We didn't have a contract, nothing. He, he said, "Send me down the patterns," which I did, and he duplicated the patterns and sent them out to four or five manufacturers, and he cranked up his tannery to full production and started ... | 3,882.036 | 3,896.676 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So what happened is that, uh, towards the end of the season, I got a call from the life insurance company, Transamerica, 'cause I, I'd made a claim when Neil died back in February, March, and I'd not heard much except they rejected it, rejected it. I had a lawyer who kept pressing them, and they finally called us and s... | agent: Mm.
customer: And then the next week, 5,000 pairs the next week. And, you know, and it was enough to keep the UGG company alive, and there was product out in the marketplace with UGG labels again. It was so lucky.
agent: Um, so how did you regain your ownership? I mean, if, if his, Neil's widow owns the company,... | 3,896.676 | 3,970.566 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
When we come back in just a moment, how Brian tackles a new problem. His boots are finally flying off the shelves, but Brian doesn't have enough money to meet the demand. Stay with us. I'm Guy Raz, and you're listening to How I Built This. Work can be a little weird. I've had plenty of those moments early in my career,... | customer: And then the next week, 5,000 pairs the next week. And, you know, and it was enough to keep the UGG company alive, and there was product out in the marketplace with UGG labels again. It was so lucky.
agent: Um, so how did you regain your ownership? I mean, if, if his, Neil's widow owns the company, did you sa... | 3,972.536 | 4,125.006 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
I didn't have the skill to go out and raise the money like traditionally. You know, by this time, there were, there were sort of business plan modules, but I didn't really get into that. I was still, you know, "Who's, who's a rich person that I know?" Right? [chuckles] There was no real structure to it, and so I was al... | agent: Um, so how did you regain your ownership? I mean, if, if his, Neil's widow owns the company, did you say, go to her and say, "Hey, let's figure this out. Maybe you don't want this business. Maybe I can buy it out"? Like, what, what did you do?
customer: So what happened is that, uh, towards the end of the season... | 4,125.006 | 4,191.656 | customer | eng | en | us | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And so you were constantly... And, and in this saga, there are so many names of people who were involved as partners at one point or another. | customer: So what happened is that, uh, towards the end of the season, I got a call from the life insurance company, Transamerica, 'cause I, I'd made a claim when Neil died back in February, March, and I'd not heard much except they rejected it, rejected it. I had a lawyer who kept pressing them, and they finally calle... | 4,191.656 | 4,201.646 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right. | agent: When we come back in just a moment, how Brian tackles a new problem. His boots are finally flying off the shelves, but Brian doesn't have enough money to meet the demand. Stay with us. I'm Guy Raz, and you're listening to How I Built This. Work can be a little weird. I've had plenty of those moments early in my ... | 4,201.646 | 4,202.106 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
It sounds like your strategy was the same. It was, "I've just gotta find somebody with money who's willing to in- infuse the business with cash, and then, you know, they'll be an owner, a p- part owner." | customer: I didn't have the skill to go out and raise the money like traditionally. You know, by this time, there were, there were sort of business plan modules, but I didn't really get into that. I was still, you know, "Who's, who's a rich person that I know?" Right? [chuckles] There was no real structure to it, and s... | 4,202.106 | 4,211.916 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yes. | agent: And so you were constantly... And, and in this saga, there are so many names of people who were involved as partners at one point or another.
customer: Right.
agent: It sounds like your strategy was the same. It was, "I've just gotta find somebody with money who's willing to in- infuse the business with cash, an... | 4,211.916 | 4,211.946 | customer | eng | fr | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
That... And, and you kept coming back to this, this strategy. The, the danger is that you might have a partner that you don't like or you don't get along with. | customer: Right.
agent: It sounds like your strategy was the same. It was, "I've just gotta find somebody with money who's willing to in- infuse the business with cash, and then, you know, they'll be an owner, a p- part owner."
customer: Yes. | 4,211.946 | 4,221.286 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. And so I had an associate, um, Alan Greenway, who was another Australian who'd done very well in the hotel industry, and I'd been in business with him in, in a different deal, and so we trusted each other. And he would've been a great investor, however he thought I was a bit of a wild cannon, and he said, "Brian,... | agent: It sounds like your strategy was the same. It was, "I've just gotta find somebody with money who's willing to in- infuse the business with cash, and then, you know, they'll be an owner, a p- part owner."
customer: Yes.
agent: That... And, and you kept coming back to this, this strategy. The, the danger is that y... | 4,221.286 | 4,266.326 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | And he would've been a great investor ... Can you please just give me a letter of credit? | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||
You're getting, you're having... You have more demand than to, you can actually- | customer: Yes.
agent: That... And, and you kept coming back to this, this strategy. The, the danger is that you might have a partner that you don't like or you don't get along with.
customer: Yeah. And so I had an associate, um, Alan Greenway, who was another Australian who'd done very well in the hotel industry, and I... | 4,266.326 | 4,268.946 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yes, so much more demand. | agent: That... And, and you kept coming back to this, this strategy. The, the danger is that you might have a partner that you don't like or you don't get along with.
customer: Yeah. And so I had an associate, um, Alan Greenway, who was another Australian who'd done very well in the hotel industry, and I'd been in busi... | 4,268.946 | 4,270.646 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | customer: Yeah. And so I had an associate, um, Alan Greenway, who was another Australian who'd done very well in the hotel industry, and I'd been in business with him in, in a different deal, and so we trusted each other. And he would've been a great investor, however he thought I was a bit of a wild cannon, and he sai... | 4,270.646 | 4,271.296 | agent | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. And so finally he said, "Look, Brian, I have an associate. He's a, a CPA. If he can come into the business and look over your shoulder, I'll invest." So as much as I really disliked this person when I finally met him, my option was to keep the company alive and bring him in or refuse him, and the, the company pro... | agent: You're getting, you're having... You have more demand than to, you can actually-
customer: Yes, so much more demand.
agent: Yeah. | 4,271.296 | 4,299.826 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
I got it | customer: Yes, so much more demand.
agent: Yeah.
customer: Yeah. And so finally he said, "Look, Brian, I have an associate. He's a, a CPA. If he can come into the business and look over your shoulder, I'll invest." So as much as I really disliked this person when I finally met him, my option was to keep the company ali... | 4,299.826 | 4,300.126 | agent | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... I opted for the, you know, the devil that I knew by bringing him in. | agent: Yeah.
customer: Yeah. And so finally he said, "Look, Brian, I have an associate. He's a, a CPA. If he can come into the business and look over your shoulder, I'll invest." So as much as I really disliked this person when I finally met him, my option was to keep the company alive and bring him in or refuse him, a... | 4,300.126 | 4,304.066 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | the devil that I knew by bringing him in | medium | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||
This is a guy named Chuck, I believe. | customer: Yeah. And so finally he said, "Look, Brian, I have an associate. He's a, a CPA. If he can come into the business and look over your shoulder, I'll invest." So as much as I really disliked this person when I finally met him, my option was to keep the company alive and bring him in or refuse him, and the, the c... | 4,304.066 | 4,305.926 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Chuck Kaiser, yeah. | agent: I got it
customer: ... I opted for the, you know, the devil that I knew by bringing him in.
agent: This is a guy named Chuck, I believe. | 4,305.926 | 4,307.486 | customer | eng | id | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So you were constantly bringing in new partners, which, I mean, man, that, that's gonna create a lot of tension and a lot of challenges. Um- | customer: ... I opted for the, you know, the devil that I knew by bringing him in.
agent: This is a guy named Chuck, I believe.
customer: Chuck Kaiser, yeah. | 4,307.486 | 4,317.366 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
But keep in mind that the new money did never, ever want the old money in the company, so that's why each iteration was a new version of the business. A new, a new entity was formed. And I had to make a deal with the previous investors to pay them back, so I, I, I would do promissory notes to pay them back their capita... | agent: This is a guy named Chuck, I believe.
customer: Chuck Kaiser, yeah.
agent: So you were constantly bringing in new partners, which, I mean, man, that, that's gonna create a lot of tension and a lot of challenges. Um- | 4,317.366 | 4,343.106 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right | customer: Chuck Kaiser, yeah.
agent: So you were constantly bringing in new partners, which, I mean, man, that, that's gonna create a lot of tension and a lot of challenges. Um-
customer: But keep in mind that the new money did never, ever want the old money in the company, so that's why each iteration was a new versio... | 4,343.106 | 4,343.356 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... so that I could move forward with the bigger financier, yeah. | agent: So you were constantly bringing in new partners, which, I mean, man, that, that's gonna create a lot of tension and a lot of challenges. Um-
customer: But keep in mind that the new money did never, ever want the old money in the company, so that's why each iteration was a new version of the business. A new, a ne... | 4,343.356 | 4,347.206 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Okay. So one question is, and maybe this would just be unrealistic, did you ever entertain the idea of just building your own manufacturing facility in the United States, like the people making U- UGGs, uh, in Oregon? | customer: But keep in mind that the new money did never, ever want the old money in the company, so that's why each iteration was a new version of the business. A new, a new entity was formed. And I had to make a deal with the previous investors to pay them back, so I, I, I would do promissory notes to pay them back th... | 4,347.206 | 4,362.526 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | agent: Right
customer: ... so that I could move forward with the bigger financier, yeah.
agent: Okay. So one question is, and maybe this would just be unrealistic, did you ever entertain the idea of just building your own manufacturing facility in the United States, like the people making U- UGGs, uh, in Oregon? | 4,362.526 | 4,362.545 | customer | eng | id | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Because that would've solved maybe some of your problems 'cause then you controlled the production. | customer: ... so that I could move forward with the bigger financier, yeah.
agent: Okay. So one question is, and maybe this would just be unrealistic, did you ever entertain the idea of just building your own manufacturing facility in the United States, like the people making U- UGGs, uh, in Oregon?
customer: Yeah. | 4,362.546 | 4,368.706 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yes. In fact, it was around about that time that we, uh, the owner of the UGH company came to us and said, "Look, we're desperate. We're not making any money." | agent: Okay. So one question is, and maybe this would just be unrealistic, did you ever entertain the idea of just building your own manufacturing facility in the United States, like the people making U- UGGs, uh, in Oregon?
customer: Yeah.
agent: Because that would've solved maybe some of your problems 'cause then you... | 4,368.706 | 4,378.426 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
This is the company that had sued you. | customer: Yeah.
agent: Because that would've solved maybe some of your problems 'cause then you controlled the production.
customer: Yes. In fact, it was around about that time that we, uh, the owner of the UGH company came to us and said, "Look, we're desperate. We're not making any money." | 4,378.426 | 4,380.286 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
That had sued me, yeah. | agent: Because that would've solved maybe some of your problems 'cause then you controlled the production.
customer: Yes. In fact, it was around about that time that we, uh, the owner of the UGH company came to us and said, "Look, we're desperate. We're not making any money."
agent: This is the company that had sued yo... | 4,380.286 | 4,381.656 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Okay. Yeah. | customer: Yes. In fact, it was around about that time that we, uh, the owner of the UGH company came to us and said, "Look, we're desperate. We're not making any money."
agent: This is the company that had sued you.
customer: That had sued me, yeah. | 4,381.656 | 4,381.686 | agent | eng | so | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And, and the, the woman who'd, who'd sued me, she'd been taken out of the business by investors, so it was the investors now I was talking to, and they, they just wanted desperately to get out of it. So we ended up doing a deal where we purchased the UGHS company, and we maintained that factory for a couple of years. | agent: This is the company that had sued you.
customer: That had sued me, yeah.
agent: Okay. Yeah. | 4,381.686 | 4,402.066 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So you actually buy the factory, and so was that, does that become your primary, uh, supplier now? | customer: That had sued me, yeah.
agent: Okay. Yeah.
customer: And, and the, the woman who'd, who'd sued me, she'd been taken out of the business by investors, so it was the investors now I was talking to, and they, they just wanted desperately to get out of it. So we ended up doing a deal where we purchased the UGHS c... | 4,402.066 | 4,408.606 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
N- not a primary supplier, but it did, uh, ended up making significant dents into the, into the production for us, yeah. But again, we still had to, then we had to finance the factory. | agent: Okay. Yeah.
customer: And, and the, the woman who'd, who'd sued me, she'd been taken out of the business by investors, so it was the investors now I was talking to, and they, they just wanted desperately to get out of it. So we ended up doing a deal where we purchased the UGHS company, and we maintained that fac... | 4,408.606 | 4,419.226 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Sure, right. And they could make the same exact boot. It looked exactly- | customer: And, and the, the woman who'd, who'd sued me, she'd been taken out of the business by investors, so it was the investors now I was talking to, and they, they just wanted desperately to get out of it. So we ended up doing a deal where we purchased the UGHS company, and we maintained that factory for a couple o... | 4,419.226 | 4,422.566 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yes | agent: So you actually buy the factory, and so was that, does that become your primary, uh, supplier now?
customer: N- not a primary supplier, but it did, uh, ended up making significant dents into the, into the production for us, yeah. But again, we still had to, then we had to finance the factory.
agent: Sure, right.... | 4,422.566 | 4,422.576 | customer | eng | tr | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... the same. | customer: N- not a primary supplier, but it did, uh, ended up making significant dents into the, into the production for us, yeah. But again, we still had to, then we had to finance the factory.
agent: Sure, right. And they could make the same exact boot. It looked exactly-
customer: Yes | 4,422.576 | 4,423.086 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | agent: Sure, right. And they could make the same exact boot. It looked exactly-
customer: Yes
agent: ... the same. | 4,423.086 | 4,423.646 | customer | eng | id | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
But yeah, you had to finance the factory, so that's also cash that you gotta put out there. And meantime, most of your sales are still in, what? Boutiques, sh- uh, shops, small businesses, or are, are... by 1991, '92, are you starting to get into bigger retailers? | customer: Yes
agent: ... the same.
customer: Yeah. | 4,423.646 | 4,442.096 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
That's the year where we started to get traction in the stores, yeah. We were huge in the surf market. Then there was the ski side. Well, snowboarding was just starting, and I picked up on th- that vibe very, very early. So we started advertising to the youth snowboarding thing, and- | agent: ... the same.
customer: Yeah.
agent: But yeah, you had to finance the factory, so that's also cash that you gotta put out there. And meantime, most of your sales are still in, what? Boutiques, sh- uh, shops, small businesses, or are, are... by 1991, '92, are you starting to get into bigger retailers? | 4,442.096 | 4,463.336 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah | customer: Yeah.
agent: But yeah, you had to finance the factory, so that's also cash that you gotta put out there. And meantime, most of your sales are still in, what? Boutiques, sh- uh, shops, small businesses, or are, are... by 1991, '92, are you starting to get into bigger retailers?
customer: That's the year where ... | 4,463.336 | 4,463.676 | agent | eng | tr | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... that worked in the snowboarding industry. It took a long time for me to get back east, 'cause I didn't know what the kids did for sport in the winter. And I, I, w- I was talking to a sporting good owner from, I think it was Chicago, and he, he rolled his eyes and go, "Duh, they play hockey." You know, and being Aus... | agent: But yeah, you had to finance the factory, so that's also cash that you gotta put out there. And meantime, most of your sales are still in, what? Boutiques, sh- uh, shops, small businesses, or are, are... by 1991, '92, are you starting to get into bigger retailers?
customer: That's the year where we started to ge... | 4,463.676 | 4,498.856 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Hmm. | customer: That's the year where we started to get traction in the stores, yeah. We were huge in the surf market. Then there was the ski side. Well, snowboarding was just starting, and I picked up on th- that vibe very, very early. So we started advertising to the youth snowboarding thing, and-
agent: Yeah
customer: ...... | 4,498.856 | 4,499.216 | agent | eng | sv | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And that turned out to be a huge market, and the big department stores now are seeing this happen. And so they started calling me to, you know, come and, uh, negotiate a s- you know, getting their product into the stores. | agent: Yeah
customer: ... that worked in the snowboarding industry. It took a long time for me to get back east, 'cause I didn't know what the kids did for sport in the winter. And I, I, w- I was talking to a sporting good owner from, I think it was Chicago, and he, he rolled his eyes and go, "Duh, they play hockey." Y... | 4,499.216 | 4,512.996 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
All right, so this is 1992. And, and I wanna put this in perspective, and not to sort of discount or diminish what you'd done, but- | customer: ... that worked in the snowboarding industry. It took a long time for me to get back east, 'cause I didn't know what the kids did for sport in the winter. And I, I, w- I was talking to a sporting good owner from, I think it was Chicago, and he, he rolled his eyes and go, "Duh, they play hockey." You know, and... | 4,512.996 | 4,519.796 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right | agent: Hmm.
customer: And that turned out to be a huge market, and the big department stores now are seeing this happen. And so they started calling me to, you know, come and, uh, negotiate a s- you know, getting their product into the stores.
agent: All right, so this is 1992. And, and I wanna put this in perspective,... | 4,519.796 | 4,520.286 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... you know, you talk about huge markets. Your s- total sales that year were $5.8 million. | customer: And that turned out to be a huge market, and the big department stores now are seeing this happen. And so they started calling me to, you know, come and, uh, negotiate a s- you know, getting their product into the stores.
agent: All right, so this is 1992. And, and I wanna put this in perspective, and not to ... | 4,520.286 | 4,524.406 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right. | agent: All right, so this is 1992. And, and I wanna put this in perspective, and not to sort of discount or diminish what you'd done, but-
customer: Right
agent: ... you know, you talk about huge markets. Your s- total sales that year were $5.8 million. | 4,524.406 | 4,524.416 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So you were still a very small business. I mean, UGG was not a nationally known brand- | customer: Right
agent: ... you know, you talk about huge markets. Your s- total sales that year were $5.8 million.
customer: Right. | 4,524.416 | 4,529.996 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Not at that time, no | agent: ... you know, you talk about huge markets. Your s- total sales that year were $5.8 million.
customer: Right.
agent: So you were still a very small business. I mean, UGG was not a nationally known brand- | 4,529.996 | 4,530.966 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... as it would become, right? And I think, uh, you know, the United States, uh, Small Business Administration considers anything under $40 million a small business, right, in the United States. So- | customer: Right.
agent: So you were still a very small business. I mean, UGG was not a nationally known brand-
customer: Not at that time, no | 4,530.966 | 4,540.996 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
I agree with that | agent: So you were still a very small business. I mean, UGG was not a nationally known brand-
customer: Not at that time, no
agent: ... as it would become, right? And I think, uh, you know, the United States, uh, Small Business Administration considers anything under $40 million a small business, right, in the United S... | 4,540.996 | 4,541.916 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... but the thing is, is that you really, you know, to go from a, a winter boot or a surf boot to a fashion accessory, that's a bigger leap. And I guess it's around this time where the guy who originally, who originally joined you, Doug Jensen, back in 1978- | customer: Not at that time, no
agent: ... as it would become, right? And I think, uh, you know, the United States, uh, Small Business Administration considers anything under $40 million a small business, right, in the United States. So-
customer: I agree with that | 4,541.916 | 4,562.096 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah | agent: ... as it would become, right? And I think, uh, you know, the United States, uh, Small Business Administration considers anything under $40 million a small business, right, in the United States. So-
customer: I agree with that
agent: ... but the thing is, is that you really, you know, to go from a, a winter boot... | 4,562.096 | 4,562.516 | customer | eng | tr | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... he's, he's been out of the picture. He suggests that you actually get these boots on the f- legs of celebrities, which is hard. | customer: I agree with that
agent: ... but the thing is, is that you really, you know, to go from a, a winter boot or a surf boot to a fashion accessory, that's a bigger leap. And I guess it's around this time where the guy who originally, who originally joined you, Doug Jensen, back in 1978-
customer: Yeah | 4,562.516 | 4,570.506 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | agent: ... but the thing is, is that you really, you know, to go from a, a winter boot or a surf boot to a fashion accessory, that's a bigger leap. And I guess it's around this time where the guy who originally, who originally joined you, Doug Jensen, back in 1978-
customer: Yeah
agent: ... he's, he's been out of the p... | 4,570.506 | 4,570.536 | customer | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
You can't just say, "Here, celebrity," you know, "Wear this." But he suggests that, um, instead of going to the celebrities, you go to the people who style them, like the makeup artist and the, and the people who dress them, right? | customer: Yeah
agent: ... he's, he's been out of the picture. He suggests that you actually get these boots on the f- legs of celebrities, which is hard.
customer: Yeah. | 4,570.536 | 4,580.196 | agent | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Correct. | agent: ... he's, he's been out of the picture. He suggests that you actually get these boots on the f- legs of celebrities, which is hard.
customer: Yeah.
agent: You can't just say, "Here, celebrity," you know, "Wear this." But he suggests that, um, instead of going to the celebrities, you go to the people who style th... | 4,580.196 | 4,580.816 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And you send them pairs of the shoes for free. | customer: Yeah.
agent: You can't just say, "Here, celebrity," you know, "Wear this." But he suggests that, um, instead of going to the celebrities, you go to the people who style them, like the makeup artist and the, and the people who dress them, right?
customer: Correct. | 4,580.816 | 4,584.056 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yes. | agent: You can't just say, "Here, celebrity," you know, "Wear this." But he suggests that, um, instead of going to the celebrities, you go to the people who style them, like the makeup artist and the, and the people who dress them, right?
customer: Correct.
agent: And you send them pairs of the shoes for free. | 4,584.056 | 4,584.976 | customer | eng | fr | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
How did you find these stylists? | customer: Correct.
agent: And you send them pairs of the shoes for free.
customer: Yes. | 4,584.976 | 4,586.876 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Um, I, I found a mailing list of stylists in Hollywood and sent a, a letter to them, and about 400 people, uh, responded. And so I sent them all a pair of UGG boots, you know, no questions asked. And, uh, it was a couple of months before I started seeing them on celebrities. But the biggest thing that came out of that ... | agent: And you send them pairs of the shoes for free.
customer: Yes.
agent: How did you find these stylists? | 4,586.936 | 4,611.875 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Hmm. | customer: Yes.
agent: How did you find these stylists?
customer: Um, I, I found a mailing list of stylists in Hollywood and sent a, a letter to them, and about 400 people, uh, responded. And so I sent them all a pair of UGG boots, you know, no questions asked. And, uh, it was a couple of months before I started seeing ... | 4,611.876 | 4,612.156 | agent | eng | sv | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Bit by bit, sh- the UGG boots started showing up over and over again in all of the celebrity magazines. So I, I came up with the, the description casual comfort, and I said, "I wanna market UGGs as the ultimate casual comfort footwear." So we had the money to hire a PR agency that I was hoping would, would take this to... | agent: How did you find these stylists?
customer: Um, I, I found a mailing list of stylists in Hollywood and sent a, a letter to them, and about 400 people, uh, responded. And so I sent them all a pair of UGG boots, you know, no questions asked. And, uh, it was a couple of months before I started seeing them on celebri... | 4,612.156 | 4,638.336 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Hmm. | customer: Um, I, I found a mailing list of stylists in Hollywood and sent a, a letter to them, and about 400 people, uh, responded. And so I sent them all a pair of UGG boots, you know, no questions asked. And, uh, it was a couple of months before I started seeing them on celebrities. But the biggest thing that came ou... | 4,638.336 | 4,638.656 | agent | eng | sv | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And I'd made an appointment with the USA Today fashion editor, and by the time we arrived at her office, she'd double-booked and, and we only had, like, five minutes to make a pitch. [laughs] I pulled out a m- little folder that I had full of celebrities. One of those photographs was Pamela Anderson on the set of Baywa... | agent: Hmm.
customer: Bit by bit, sh- the UGG boots started showing up over and over again in all of the celebrity magazines. So I, I came up with the, the description casual comfort, and I said, "I wanna market UGGs as the ultimate casual comfort footwear." So we had the money to hire a PR agency that I was hoping wou... | 4,638.656 | 4,663.696 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Mm-hmm. | customer: Bit by bit, sh- the UGG boots started showing up over and over again in all of the celebrity magazines. So I, I came up with the, the description casual comfort, and I said, "I wanna market UGGs as the ultimate casual comfort footwear." So we had the money to hire a PR agency that I was hoping would, would ta... | 4,663.696 | 4,664.336 | agent | eng | vi | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And she took the name of the photographer and the name of the, uh, the magazine and, uh, you know, the next morning on the lifestyle section, there was a photograph of Pamela Anderson- | agent: Hmm.
customer: And I'd made an appointment with the USA Today fashion editor, and by the time we arrived at her office, she'd double-booked and, and we only had, like, five minutes to make a pitch. [laughs] I pulled out a m- little folder that I had full of celebrities. One of those photographs was Pamela Anders... | 4,664.336 | 4,676.696 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
In UGGs | customer: And I'd made an appointment with the USA Today fashion editor, and by the time we arrived at her office, she'd double-booked and, and we only had, like, five minutes to make a pitch. [laughs] I pulled out a m- little folder that I had full of celebrities. One of those photographs was Pamela Anderson on the se... | 4,676.696 | 4,677.476 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... and, and the whole internal next page was a- this expose on sheepskin and shearling in fashion. And I don't know where she got her information from overnight, but she did a tremendous job in creating this category. | agent: Mm-hmm.
customer: And she took the name of the photographer and the name of the, uh, the magazine and, uh, you know, the next morning on the lifestyle section, there was a photograph of Pamela Anderson-
agent: In UGGs | 4,677.476 | 4,689.836 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Okay. Um, there's another parallel ad campaign that may have been even more successful, at least temporarily. You guys, in 1994, that year you did 11 million in sales- | customer: And she took the name of the photographer and the name of the, uh, the magazine and, uh, you know, the next morning on the lifestyle section, there was a photograph of Pamela Anderson-
agent: In UGGs
customer: ... and, and the whole internal next page was a- this expose on sheepskin and shearling in fashion. ... | 4,689.836 | 4,704.136 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yes | agent: In UGGs
customer: ... and, and the whole internal next page was a- this expose on sheepskin and shearling in fashion. And I don't know where she got her information from overnight, but she did a tremendous job in creating this category.
agent: Okay. Um, there's another parallel ad campaign that may have been eve... | 4,704.136 | 4,704.416 | customer | eng | tr | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... in large part because of a three-month ad buy that I, I believe cost half a million dollars- | customer: ... and, and the whole internal next page was a- this expose on sheepskin and shearling in fashion. And I don't know where she got her information from overnight, but she did a tremendous job in creating this category.
agent: Okay. Um, there's another parallel ad campaign that may have been even more successf... | 4,704.416 | 4,711.376 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
[laughs] | agent: Okay. Um, there's another parallel ad campaign that may have been even more successful, at least temporarily. You guys, in 1994, that year you did 11 million in sales-
customer: Yes
agent: ... in large part because of a three-month ad buy that I, I believe cost half a million dollars- | 4,711.376 | 4,711.386 | customer | eng | lv | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... which is a huge amount of your, your budget, on Rush Limbaugh. Now, Rush Limbaugh, uh, some young people may not remember, was... He was like Joe Rogan plus, you know, like, the biggest conservative talk show host. | customer: Yes
agent: ... in large part because of a three-month ad buy that I, I believe cost half a million dollars-
customer: [laughs] | 4,711.386 | 4,725.476 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
He was, yes. | agent: ... in large part because of a three-month ad buy that I, I believe cost half a million dollars-
customer: [laughs]
agent: ... which is a huge amount of your, your budget, on Rush Limbaugh. Now, Rush Limbaugh, uh, some young people may not remember, was... He was like Joe Rogan plus, you know, like, the biggest ... | 4,725.476 | 4,726.176 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Far and away the biggest national audience. Um- | customer: [laughs]
agent: ... which is a huge amount of your, your budget, on Rush Limbaugh. Now, Rush Limbaugh, uh, some young people may not remember, was... He was like Joe Rogan plus, you know, like, the biggest conservative talk show host.
customer: He was, yes. | 4,726.176 | 4,728.936 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah | agent: ... which is a huge amount of your, your budget, on Rush Limbaugh. Now, Rush Limbaugh, uh, some young people may not remember, was... He was like Joe Rogan plus, you know, like, the biggest conservative talk show host.
customer: He was, yes.
agent: Far and away the biggest national audience. Um- | 4,728.936 | 4,729.656 | customer | eng | tr | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... and he had very successfully sold Snapple. Snapple was an advertiser- | customer: He was, yes.
agent: Far and away the biggest national audience. Um-
customer: Yeah | 4,729.656 | 4,734.036 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yes | agent: Far and away the biggest national audience. Um-
customer: Yeah
agent: ... and he had very successfully sold Snapple. Snapple was an advertiser- | 4,734.036 | 4,734.046 | customer | eng | tr | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... on his show and really had helped Snapple grow. | customer: Yeah
agent: ... and he had very successfully sold Snapple. Snapple was an advertiser-
customer: Yes | 4,734.046 | 4,737.656 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yes. | agent: ... and he had very successfully sold Snapple. Snapple was an advertiser-
customer: Yes
agent: ... on his show and really had helped Snapple grow. | 4,737.656 | 4,738.136 | customer | eng | fr | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And, um, and this is a little controversial because some people might have said, "Oh, it's on Rush Limbaugh. I don't wanna buy this product because I don't agree with his politics." So it's a little bit of a risk, right? But he reaches a huge audience. | customer: Yes
agent: ... on his show and really had helped Snapple grow.
customer: Yes. | 4,738.196 | 4,753.316 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. I, I fought that initiative. I- | agent: ... on his show and really had helped Snapple grow.
customer: Yes.
agent: And, um, and this is a little controversial because some people might have said, "Oh, it's on Rush Limbaugh. I don't wanna buy this product because I don't agree with his politics." So it's a little bit of a risk, right? But he reaches a h... | 4,753.316 | 4,757.575 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
You fought it. You didn't want it. | customer: Yes.
agent: And, um, and this is a little controversial because some people might have said, "Oh, it's on Rush Limbaugh. I don't wanna buy this product because I don't agree with his politics." So it's a little bit of a risk, right? But he reaches a huge audience.
customer: Yeah. I, I fought that initiative. ... | 4,757.576 | 4,759.156 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
He was just not a fashion icon. He was a hard right-winger and, uh, very polarizing. You know, we'd spent years building up this image of casual comfort and s- fashion and everything, and so I really fought it, but I was outvoted at a board meeting. | agent: And, um, and this is a little controversial because some people might have said, "Oh, it's on Rush Limbaugh. I don't wanna buy this product because I don't agree with his politics." So it's a little bit of a risk, right? But he reaches a huge audience.
customer: Yeah. I, I fought that initiative. I-
agent: You f... | 4,759.156 | 4,776.096 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
By your partners. They wanted to be on... And what was their rationale was, "Look, he reaches the biggest audience in America." | customer: Yeah. I, I fought that initiative. I-
agent: You fought it. You didn't want it.
customer: He was just not a fashion icon. He was a hard right-winger and, uh, very polarizing. You know, we'd spent years building up this image of casual comfort and s- fashion and everything, and so I really fought it, but I was... | 4,776.096 | 4,781.436 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
No, I, I think it was much more selfish than that. Alan was a, a Rush Limbaugh groupie He wanted to be in the audience in the front row with Rush Limbaugh | agent: You fought it. You didn't want it.
customer: He was just not a fashion icon. He was a hard right-winger and, uh, very polarizing. You know, we'd spent years building up this image of casual comfort and s- fashion and everything, and so I really fought it, but I was outvoted at a board meeting.
agent: By your par... | 4,781.436 | 4,793.544 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
What do you mean be in the audience? Like, did you- | customer: He was just not a fashion icon. He was a hard right-winger and, uh, very polarizing. You know, we'd spent years building up this image of casual comfort and s- fashion and everything, and so I really fought it, but I was outvoted at a board meeting.
agent: By your partners. They wanted to be on... And what wa... | 4,793.544 | 4,795.064 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Well, he wanted to go to New York and be in a taping of one of the Rush Limbaugh shows | agent: By your partners. They wanted to be on... And what was their rationale was, "Look, he reaches the biggest audience in America."
customer: No, I, I think it was much more selfish than that. Alan was a, a Rush Limbaugh groupie He wanted to be in the audience in the front row with Rush Limbaugh
agent: What do you m... | 4,795.064 | 4,799.044 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So he was excited about it. | customer: No, I, I think it was much more selfish than that. Alan was a, a Rush Limbaugh groupie He wanted to be in the audience in the front row with Rush Limbaugh
agent: What do you mean be in the audience? Like, did you-
customer: Well, he wanted to go to New York and be in a taping of one of the Rush Limbaugh shows | 4,799.044 | 4,800.514 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | agent: What do you mean be in the audience? Like, did you-
customer: Well, he wanted to go to New York and be in a taping of one of the Rush Limbaugh shows
agent: So he was excited about it. | 4,800.514 | 4,800.543 | customer | eng | id | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
That was his motivation. | customer: Well, he wanted to go to New York and be in a taping of one of the Rush Limbaugh shows
agent: So he was excited about it.
customer: Yeah. | 4,800.544 | 4,802.043 | agent | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | agent: So he was excited about it.
customer: Yeah.
agent: That was his motivation. | 4,802.044 | 4,802.184 | customer | eng | id | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Half a million dollars, I mean, that is a huge amount of your budget. That's 5% just on Rush Limbaugh for three months. | customer: Yeah.
agent: That was his motivation.
customer: Yeah. | 4,802.184 | 4,808.384 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Ri- ridiculously big, yeah. And what, what happened was that because the board voted for it, I didn't wanna fight them. I said, "Okay, I'm on the team," right? "So I'm gonna go there. I'm gonna introduce the UGG boots to Rush Limbaugh." And I said, "Here, try this on." "No, I don't need to try it on." And, and I, I had... | agent: That was his motivation.
customer: Yeah.
agent: Half a million dollars, I mean, that is a huge amount of your budget. That's 5% just on Rush Limbaugh for three months. | 4,808.384 | 4,869.864 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Hmm | customer: Yeah.
agent: Half a million dollars, I mean, that is a huge amount of your budget. That's 5% just on Rush Limbaugh for three months.
customer: Ri- ridiculously big, yeah. And what, what happened was that because the board voted for it, I didn't wanna fight them. I said, "Okay, I'm on the team," right? "So I'm... | 4,869.864 | 4,870.104 | agent | eng | da | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct |
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