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After they did the acquisition, they immediately hired a guy who had come out of a company called LA Gear, and, and he tried to turn the brand into a street cool- | agent: And now you had done a lot of the foundational work. You had gotten it on the legs of Pamela Anderson and-
customer: Yeah
agent: ... people s- were sort of becoming aware of it. But what did they do that turned this into a, an iconic global phenomenon? How did... How do you think they did that? | 5,406.012 | 5,416.452 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah | customer: Yeah
agent: ... people s- were sort of becoming aware of it. But what did they do that turned this into a, an iconic global phenomenon? How did... How do you think they did that?
customer: After they did the acquisition, they immediately hired a guy who had come out of a company called LA Gear, and, and he tr... | 5,416.452 | 5,416.562 | agent | eng | tr | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... product. He lasted less than a year, and then they brought in a, a young lady called Connie Rishwain, who had spent time in a lot of the, the New York high fashion footwear industry, and she's the one that started advertising in, you know, the, the really, really high-end women's fashion mags. That teamed up with t... | agent: ... people s- were sort of becoming aware of it. But what did they do that turned this into a, an iconic global phenomenon? How did... How do you think they did that?
customer: After they did the acquisition, they immediately hired a guy who had come out of a company called LA Gear, and, and he tried to turn the... | 5,416.562 | 5,450.732 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah | customer: After they did the acquisition, they immediately hired a guy who had come out of a company called LA Gear, and, and he tried to turn the brand into a street cool-
agent: Yeah
customer: ... product. He lasted less than a year, and then they brought in a, a young lady called Connie Rishwain, who had spent time ... | 5,450.732 | 5,450.742 | agent | eng | tr | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... it would've killed the company when I owned the company, 'cause I didn't have the capital to build the product to take on that demand. That, in conjunction with Connie Rishwain, who knew New York fashion- | agent: Yeah
customer: ... product. He lasted less than a year, and then they brought in a, a young lady called Connie Rishwain, who had spent time in a lot of the, the New York high fashion footwear industry, and she's the one that started advertising in, you know, the, the really, really high-end women's fashion mags.... | 5,450.742 | 5,462.072 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Hmm | customer: ... product. He lasted less than a year, and then they brought in a, a young lady called Connie Rishwain, who had spent time in a lot of the, the New York high fashion footwear industry, and she's the one that started advertising in, you know, the, the really, really high-end women's fashion mags. That teamed... | 5,462.072 | 5,462.632 | agent | eng | da | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... those two things coincided to make UGG, like, break through the $100 million barrier and the 200 million, 500 million. | agent: Yeah
customer: ... it would've killed the company when I owned the company, 'cause I didn't have the capital to build the product to take on that demand. That, in conjunction with Connie Rishwain, who knew New York fashion-
agent: Hmm | 5,462.632 | 5,470.431 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Wow. | customer: ... it would've killed the company when I owned the company, 'cause I didn't have the capital to build the product to take on that demand. That, in conjunction with Connie Rishwain, who knew New York fashion-
agent: Hmm
customer: ... those two things coincided to make UGG, like, break through the $100 million... | 5,470.432 | 5,470.772 | agent | eng | pl | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And that, that combination is what really built Deckers into the, uh, billion-dollar UGG brand. | agent: Hmm
customer: ... those two things coincided to make UGG, like, break through the $100 million barrier and the 200 million, 500 million.
agent: Wow. | 5,470.772 | 5,478.552 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
I was just in a, a, a Macy's in New York City recently, and, I mean, UGG, it's, uh, you know, it's still a huge brand. No one's at Macy's these days, but, uh, you know, UGG still has a section there and, you know, they got shops and, uh, it's still going. | customer: ... those two things coincided to make UGG, like, break through the $100 million barrier and the 200 million, 500 million.
agent: Wow.
customer: And that, that combination is what really built Deckers into the, uh, billion-dollar UGG brand. | 5,478.552 | 5,492.522 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yes. | agent: Wow.
customer: And that, that combination is what really built Deckers into the, uh, billion-dollar UGG brand.
agent: I was just in a, a, a Macy's in New York City recently, and, I mean, UGG, it's, uh, you know, it's still a huge brand. No one's at Macy's these days, but, uh, you know, UGG still has a section th... | 5,492.522 | 5,492.532 | customer | eng | fr | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
It's still a powerful brand, which is quite remarkable. | customer: And that, that combination is what really built Deckers into the, uh, billion-dollar UGG brand.
agent: I was just in a, a, a Macy's in New York City recently, and, I mean, UGG, it's, uh, you know, it's still a huge brand. No one's at Macy's these days, but, uh, you know, UGG still has a section there and, you... | 5,492.532 | 5,496.212 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yes, especially after it's, it's coming up on w- another two years, it'll be 50 years, I think. | agent: I was just in a, a, a Macy's in New York City recently, and, I mean, UGG, it's, uh, you know, it's still a huge brand. No one's at Macy's these days, but, uh, you know, UGG still has a section there and, you know, they got shops and, uh, it's still going.
customer: Yes.
agent: It's still a powerful brand, which ... | 5,496.212 | 5,500.692 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
God. | customer: Yes.
agent: It's still a powerful brand, which is quite remarkable.
customer: Yes, especially after it's, it's coming up on w- another two years, it'll be 50 years, I think. | 5,500.692 | 5,501.192 | agent | eng | cy | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Two or three years. And, and I, I am just blown away at, at the longevity of it. The fact that it's, uh, it's in the 2 billion range now, uh, for a couple of years. And, you know, a lot of people ask me if I resent the fact that I don't own it anymore, and it, it couldn't be more opposite. D- in fact, after all of this... | agent: It's still a powerful brand, which is quite remarkable.
customer: Yes, especially after it's, it's coming up on w- another two years, it'll be 50 years, I think.
agent: God. | 5,501.192 | 5,527.74 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Mm-hmm. | customer: Yes, especially after it's, it's coming up on w- another two years, it'll be 50 years, I think.
agent: God.
customer: Two or three years. And, and I, I am just blown away at, at the longevity of it. The fact that it's, uh, it's in the 2 billion range now, uh, for a couple of years. And, you know, a lot of peo... | 5,527.74 | 5,528.31 | agent | eng | vi | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And the theme of that book was you can't give birth to adults, right? Every entrepreneur has this aha moment, which is the conception, and then th- they take some action, which is the birth, right? So for me, buying six pairs of samples was the birth of UGG. But then every business just goes into this horrible infancy,... | agent: God.
customer: Two or three years. And, and I, I am just blown away at, at the longevity of it. The fact that it's, uh, it's in the 2 billion range now, uh, for a couple of years. And, you know, a lot of people ask me if I resent the fact that I don't own it anymore, and it, it couldn't be more opposite. D- in f... | 5,528.31 | 5,575.64 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Mm. | customer: Two or three years. And, and I, I am just blown away at, at the longevity of it. The fact that it's, uh, it's in the 2 billion range now, uh, for a couple of years. And, you know, a lot of people ask me if I resent the fact that I don't own it anymore, and it, it couldn't be more opposite. D- in fact, after a... | 5,575.64 | 5,575.76 | agent | eng | pt | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And you can run a 10, 15, $20 million company in that youth phase. And if it's a great product or a great service, it'll hit the, the teenage phase, and then, you know, all bets are off. But eventually it, it becomes mature as a company. | agent: Mm-hmm.
customer: And the theme of that book was you can't give birth to adults, right? Every entrepreneur has this aha moment, which is the conception, and then th- they take some action, which is the birth, right? So for me, buying six pairs of samples was the birth of UGG. But then every business just goes in... | 5,575.76 | 5,589.06 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. And when you think about, you know, the journey you took and, and, you know, taking this risk, and you were in your mid-30s, you had established career as an accountant, you left it, and it was a tough 10 years that you went through after that trying to build this brand and really making no money and struggling. ... | customer: And the theme of that book was you can't give birth to adults, right? Every entrepreneur has this aha moment, which is the conception, and then th- they take some action, which is the birth, right? So for me, buying six pairs of samples was the birth of UGG. But then every business just goes into this horribl... | 5,589.06 | 5,624.64 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Uh, it was 100% attributable to perseverance. | agent: Mm.
customer: And you can run a 10, 15, $20 million company in that youth phase. And if it's a great product or a great service, it'll hit the, the teenage phase, and then, you know, all bets are off. But eventually it, it becomes mature as a company.
agent: Yeah. And when you think about, you know, the journey ... | 5,624.64 | 5,629.64 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | customer: And you can run a 10, 15, $20 million company in that youth phase. And if it's a great product or a great service, it'll hit the, the teenage phase, and then, you know, all bets are off. But eventually it, it becomes mature as a company.
agent: Yeah. And when you think about, you know, the journey you took an... | 5,629.64 | 5,629.66 | agent | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
That's all I can say. I... A- and again, I had that vision behind me of, of the Australian acceptance of the product, so I, I just was happy with the mantra that it, it can't be the product. It's gotta be me. What can I do to fix this? And just having that attitude when I came to every sort of obstacle. And so when I w... | agent: Yeah. And when you think about, you know, the journey you took and, and, you know, taking this risk, and you were in your mid-30s, you had established career as an accountant, you left it, and it was a tough 10 years that you went through after that trying to build this brand and really making no money and strug... | 5,629.66 | 5,659.86 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | customer: Uh, it was 100% attributable to perseverance.
agent: Yeah.
customer: That's all I can say. I... A- and again, I had that vision behind me of, of the Australian acceptance of the product, so I, I just was happy with the mantra that it, it can't be the product. It's gotta be me. What can I do to fix this? And j... | 5,659.86 | 5,660.13 | agent | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And I get such a kick out of seeing them, uh, randomly on the streets. So in that part, I feel extremely lucky in some part of me surviving and building it into something that I knew that it could be. | agent: Yeah.
customer: That's all I can say. I... A- and again, I had that vision behind me of, of the Australian acceptance of the product, so I, I just was happy with the mantra that it, it can't be the product. It's gotta be me. What can I do to fix this? And just having that attitude when I came to every sort of ob... | 5,660.13 | 5,672.96 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
That's Brian Smith, the founder of UGG. Since Brian left the company, he started a few other businesses, including one that installed prefabricated walls. He even patented the process. But the 2008 recession hit the business hard, and he wound it down. He's also written a book about the UGG saga. It's called The Birth ... | customer: That's all I can say. I... A- and again, I had that vision behind me of, of the Australian acceptance of the product, so I, I just was happy with the mantra that it, it can't be the product. It's gotta be me. What can I do to fix this? And just having that attitude when I came to every sort of obstacle. And s... | 5,674.5 | 5,749.71 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
This message is brought to you by Apple Card. For a limited time, when you get a new Apple Card and purchase AirPods Pro 3 at Apple, you can earn back the cost, up to 250 Daily Cash. New AirPods Pro and up to $250 bonus Daily Cash back? Now, that's music to my ears. Subject to credit approval. Limitations and spend req... | 0.18 | 161.7 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||||
You can imagine the confusion when, when you are studying to become a lawyer and then I move to Colorado and I'm waiting tables and I'm like, "Yeah, I'm getting closer to going back to school, you know, I'm in a college town now," and everyone's- | agent: This message is brought to you by Apple Card. For a limited time, when you get a new Apple Card and purchase AirPods Pro 3 at Apple, you can earn back the cost, up to 250 Daily Cash. New AirPods Pro and up to $250 bonus Daily Cash back? Now, that's music to my ears. Subject to credit approval. Limitations and sp... | 171.12 | 186.6 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah | agent: This message is brought to you by Apple Card. For a limited time, when you get a new Apple Card and purchase AirPods Pro 3 at Apple, you can earn back the cost, up to 250 Daily Cash. New AirPods Pro and up to $250 bonus Daily Cash back? Now, that's music to my ears. Subject to credit approval. Limitations and sp... | 186.6 | 186.86 | agent | eng | tr | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So then I come home and I'm like, "Hey, I've, I've got something I wanna show you guys. I'm really excited about it." And they're like, "Oh, you know, is this a college application? Are you going back to school?" And I'm like, and I take the lid off the shoebox and I'm like, "I wanna make peanut butter." [laughs] | agent: This message is brought to you by Apple Card. For a limited time, when you get a new Apple Card and purchase AirPods Pro 3 at Apple, you can earn back the cost, up to 250 Daily Cash. New AirPods Pro and up to $250 bonus Daily Cash back? Now, that's music to my ears. Subject to credit approval. Limitations and sp... | 186.86 | 203.44 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. I'm Guy Raz, and on the show today, how Justin Gold used his home food processor to make a better-tasting peanut butter and turned Justin's Nut Butter into a category-defining brand. There's ... | customer: You can imagine the confusion when, when you are studying to become a lawyer and then I move to Colorado and I'm waiting tables and I'm like, "Yeah, I'm getting closer to going back to school, you know, I'm in a college town now," and everyone's-
agent: Yeah
customer: So then I come home and I'm like, "Hey, I... | 209.26 | 370.7 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
You know, I was vegetarian. I had long hair I really felt like I was a hippie, and so the goal at that point was to move as far away as I could, and I went to the Bay Area. And I lived in Point Reyes, and I lived there for about a year, and then I met, like, you know, some real, like, living off the land hippies, and I... | agent: Yeah
customer: So then I come home and I'm like, "Hey, I've, I've got something I wanna show you guys. I'm really excited about it." And they're like, "Oh, you know, is this a college application? Are you going back to school?" And I'm like, and I take the lid off the shoebox and I'm like, "I wanna make peanut b... | 370.7 | 405.392 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Hmm. | customer: So then I come home and I'm like, "Hey, I've, I've got something I wanna show you guys. I'm really excited about it." And they're like, "Oh, you know, is this a college application? Are you going back to school?" And I'm like, and I take the lid off the shoebox and I'm like, "I wanna make peanut butter." [lau... | 405.392 | 405.732 | agent | eng | sv | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
But I wanted to go to a university town. I wanted to find a town near the mountains that had a university. And at that time, it was like, all right, well, I had a friend who went to the University of Boulder, and he loved it, and so I just started there- | agent: Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. I'm Guy Raz, and on the show today, how Justin Gold used his home food processor to make a better-tasting peanut butter and turned Justin's Nut Butter into a category-defining brand. T... | 405.732 | 419.632 | customer | eng | en | unknown | founder | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | a town near the mountains that had a university | medium | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||
Hmm | customer: You know, I was vegetarian. I had long hair I really felt like I was a hippie, and so the goal at that point was to move as far away as I could, and I went to the Bay Area. And I lived in Point Reyes, and I lived there for about a year, and then I met, like, you know, some real, like, living off the land hipp... | 419.632 | 420.112 | agent | eng | da | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... um, totally on a whim and just moved out here and started to, to wait tables in Boulder, and that would've been in 2001. | agent: Hmm.
customer: But I wanted to go to a university town. I wanted to find a town near the mountains that had a university. And at that time, it was like, all right, well, I had a friend who went to the University of Boulder, and he loved it, and so I just started there-
agent: Hmm | 420.112 | 426.332 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Mm-hmm. So you're... All right, so you're in Boulder, you're waiting tables, but in the back of your mind, it sounds like the idea was you would maybe go back to school. You... There's the University of Colorado there. Maybe get a degree in, in something. Was that kind of in the back of your head? | customer: But I wanted to go to a university town. I wanted to find a town near the mountains that had a university. And at that time, it was like, all right, well, I had a friend who went to the University of Boulder, and he loved it, and so I just started there-
agent: Hmm
customer: ... um, totally on a whim and just... | 426.332 | 441.632 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Honestly, like, for the first year that I'm here, I just wanna make friends, fit in, and I wanna learn where are the good mountain biking spots, you know, the good ski areas, and just get settled. And in the back of my mind is, "Okay, there's a university here, and I would like to go back to school at some point." | agent: Hmm
customer: ... um, totally on a whim and just moved out here and started to, to wait tables in Boulder, and that would've been in 2001.
agent: Mm-hmm. So you're... All right, so you're in Boulder, you're waiting tables, but in the back of your mind, it sounds like the idea was you would maybe go back to schoo... | 441.632 | 461.612 | customer | eng | en | unknown | founder | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | there's a university here, and I would like to go back to school at some point | medium | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||
All right. You were waiting tables, but you were also doing the things that people do in Boulder, right? Like biking and hiking and skiing and all those things. Tell me about, um, about your diet. You're a vegetarian, so for protein, you were eating beans, nuts, stuff like that? | customer: ... um, totally on a whim and just moved out here and started to, to wait tables in Boulder, and that would've been in 2001.
agent: Mm-hmm. So you're... All right, so you're in Boulder, you're waiting tables, but in the back of your mind, it sounds like the idea was you would maybe go back to school. You... T... | 461.612 | 480.732 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah, a lot of salads, beans, nuts, a l- a lot of tofu, tempeh, you know, textured protein chicken nuggets and things were coming out, and so, you know, Boca burgers and veggie burgers. | agent: Mm-hmm. So you're... All right, so you're in Boulder, you're waiting tables, but in the back of your mind, it sounds like the idea was you would maybe go back to school. You... There's the University of Colorado there. Maybe get a degree in, in something. Was that kind of in the back of your head?
customer: Hone... | 480.732 | 492.292 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. And, and when it came to s- things like, like peanut butter or, or nuts, I mean, was that a big part of your diet? | customer: Honestly, like, for the first year that I'm here, I just wanna make friends, fit in, and I wanna learn where are the good mountain biking spots, you know, the good ski areas, and just get settled. And in the back of my mind is, "Okay, there's a university here, and I would like to go back to school at some po... | 492.292 | 500.812 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. I'd say growing up, you know, peanut butter and jelly was the first thing I learned to make. You know, a peanut butter and banana is, to this day, one of my favorite sandwiches, and it was cheap. | agent: All right. You were waiting tables, but you were also doing the things that people do in Boulder, right? Like biking and hiking and skiing and all those things. Tell me about, um, about your diet. You're a vegetarian, so for protein, you were eating beans, nuts, stuff like that?
customer: Yeah, a lot of salads, ... | 500.812 | 512.552 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
I guess one of the things you notice is that the peanut- the options for peanut butter are limited, right? This is like 2002, 2001, and, and there are, like, basically two options, crunchy or smooth, and that's it. And, and that struck you as unusual? | customer: Yeah, a lot of salads, beans, nuts, a l- a lot of tofu, tempeh, you know, textured protein chicken nuggets and things were coming out, and so, you know, Boca burgers and veggie burgers.
agent: Yeah. And, and when it came to s- things like, like peanut butter or, or nuts, I mean, was that a big part of your di... | 512.552 | 530.092 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. [laughs] What's interesting is if you walk into a, a, a natural food store, you were going to a co-op, or you were going to a specialty store, and, and even, like, the, at the regular grocery food stores, it was smooth or crunchy, and they'd all have all the oil at the top of the jar. And then you could also just... | agent: Yeah. And, and when it came to s- things like, like peanut butter or, or nuts, I mean, was that a big part of your diet?
customer: Yeah. I'd say growing up, you know, peanut butter and jelly was the first thing I learned to make. You know, a peanut butter and banana is, to this day, one of my favorite sandwiches... | 530.092 | 552.012 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right | customer: Yeah. I'd say growing up, you know, peanut butter and jelly was the first thing I learned to make. You know, a peanut butter and banana is, to this day, one of my favorite sandwiches, and it was cheap.
agent: I guess one of the things you notice is that the peanut- the options for peanut butter are limited, r... | 552.012 | 552.082 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... and you would just take a s- an empty container, put it under it, and you would wait 30 seconds and watch it grind. | agent: I guess one of the things you notice is that the peanut- the options for peanut butter are limited, right? This is like 2002, 2001, and, and there are, like, basically two options, crunchy or smooth, and that's it. And, and that struck you as unusual?
customer: Yeah. [laughs] What's interesting is if you walk in... | 552.082 | 557.612 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Some stores still have it, yeah. | customer: Yeah. [laughs] What's interesting is if you walk into a, a, a natural food store, you were going to a co-op, or you were going to a specialty store, and, and even, like, the, at the regular grocery food stores, it was smooth or crunchy, and they'd all have all the oil at the top of the jar. And then you could... | 557.612 | 559.192 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Oh, yeah. They're great. | agent: Right
customer: ... and you would just take a s- an empty container, put it under it, and you would wait 30 seconds and watch it grind.
agent: Some stores still have it, yeah. | 559.192 | 560.102 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | customer: ... and you would just take a s- an empty container, put it under it, and you would wait 30 seconds and watch it grind.
agent: Some stores still have it, yeah.
customer: Oh, yeah. They're great. | 560.102 | 560.112 | agent | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
They're great. And then what was, what really got me w- curious is, is you'd walk the aisle, and there was a small little peanut butter and nut butter section, and there was a, a preserves, jams, and jellies section that was three times the size of the nut butter section, and it was just shocking to me. There was all t... | agent: Some stores still have it, yeah.
customer: Oh, yeah. They're great.
agent: Yeah. | 560.112 | 603.701 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Mm-hmm. Yeah. Sounds pretty good. | customer: Oh, yeah. They're great.
agent: Yeah.
customer: They're great. And then what was, what really got me w- curious is, is you'd walk the aisle, and there was a small little peanut butter and nut butter section, and there was a, a preserves, jams, and jellies section that was three times the size of the nut butte... | 603.701 | 605.192 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So now you're eating [laughs] this sweetened peanut butter with jelly, right? And you're like, "Wow, this is really good." Like, and then, now, now you're using honey, and you're like, "This is really good with honey. Why isn't anybody just selling it, you know, peanut butter and honey? That seems pretty simple." And t... | agent: Yeah.
customer: They're great. And then what was, what really got me w- curious is, is you'd walk the aisle, and there was a small little peanut butter and nut butter section, and there was a, a preserves, jams, and jellies section that was three times the size of the nut butter section, and it was just shocking... | 605.192 | 636.632 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
In your, in your apartment? | customer: They're great. And then what was, what really got me w- curious is, is you'd walk the aisle, and there was a small little peanut butter and nut butter section, and there was a, a preserves, jams, and jellies section that was three times the size of the nut butter section, and it was just shocking to me. There... | 636.632 | 638.372 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. I was living in an apartment with, uh, three other roommates. | agent: Mm-hmm. Yeah. Sounds pretty good.
customer: So now you're eating [laughs] this sweetened peanut butter with jelly, right? And you're like, "Wow, this is really good." Like, and then, now, now you're using honey, and you're like, "This is really good with honey. Why isn't anybody just selling it, you know, peanut... | 638.372 | 640.972 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Okay. So you're living in an apartment, three other roommates, and what? You start to make, just, like, make your own peanut butter? | customer: So now you're eating [laughs] this sweetened peanut butter with jelly, right? And you're like, "Wow, this is really good." Like, and then, now, now you're using honey, and you're like, "This is really good with honey. Why isn't anybody just selling it, you know, peanut butter and honey? That seems pretty simp... | 640.972 | 647.752 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
S- so at, at that point, you're like, "Okay, if you can grind it in a store, how hard can it be to make it?" | agent: In your, in your apartment?
customer: Yeah. I was living in an apartment with, uh, three other roommates.
agent: Okay. So you're living in an apartment, three other roommates, and what? You start to make, just, like, make your own peanut butter? | 649.012 | 655.472 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right. | customer: Yeah. I was living in an apartment with, uh, three other roommates.
agent: Okay. So you're living in an apartment, three other roommates, and what? You start to make, just, like, make your own peanut butter?
customer: S- so at, at that point, you're like, "Okay, if you can grind it in a store, how hard can it... | 655.472 | 655.572 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So you're like, "I, I bet a food processor can make peanut butter." So then I would go to the co-op, and I would buy, you know, five pounds of dry-roasted peanuts and five pounds of dry-roasted almonds, and then I'd bring them back to the apartment, and I would use the food processor. And you would literally, you'd tur... | agent: Okay. So you're living in an apartment, three other roommates, and what? You start to make, just, like, make your own peanut butter?
customer: S- so at, at that point, you're like, "Okay, if you can grind it in a store, how hard can it be to make it?"
agent: Right. | 655.572 | 698.812 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | customer: S- so at, at that point, you're like, "Okay, if you can grind it in a store, how hard can it be to make it?"
agent: Right.
customer: So you're like, "I, I bet a food processor can make peanut butter." So then I would go to the co-op, and I would buy, you know, five pounds of dry-roasted peanuts and five pound... | 698.812 | 699.512 | agent | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
But then, you know, if you wait three or four hours or overnight, it gets kinda mealy, and it, it doesn't hold up well. And after a day or two, I'd realize, "Oh, well, that's why they don't have all these different flavors," because in a few days, the texture's off, and it doesn't taste good. | agent: Right.
customer: So you're like, "I, I bet a food processor can make peanut butter." So then I would go to the co-op, and I would buy, you know, five pounds of dry-roasted peanuts and five pounds of dry-roasted almonds, and then I'd bring them back to the apartment, and I would use the food processor. And you wo... | 699.512 | 718.492 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right. | customer: So you're like, "I, I bet a food processor can make peanut butter." So then I would go to the co-op, and I would buy, you know, five pounds of dry-roasted peanuts and five pounds of dry-roasted almonds, and then I'd bring them back to the apartment, and I would use the food processor. And you would literally,... | 718.492 | 718.872 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And then just you start thinking, "Okay, well, p- it's probably the water activity and the oil. Oil and water don't mix. What if I used less honey?" | agent: Yeah.
customer: But then, you know, if you wait three or four hours or overnight, it gets kinda mealy, and it, it doesn't hold up well. And after a day or two, I'd realize, "Oh, well, that's why they don't have all these different flavors," because in a few days, the texture's off, and it doesn't taste good.
age... | 718.872 | 727.392 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Hmm. | customer: But then, you know, if you wait three or four hours or overnight, it gets kinda mealy, and it, it doesn't hold up well. And after a day or two, I'd realize, "Oh, well, that's why they don't have all these different flavors," because in a few days, the texture's off, and it doesn't taste good.
agent: Right.
cu... | 727.392 | 727.802 | agent | eng | sv | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
"What if I used something that had, you know, very little water, if no water?" And then you start to run these experiments. You know, an example is banana, right? So that's kind of the holy grail for me. | agent: Right.
customer: And then just you start thinking, "Okay, well, p- it's probably the water activity and the oil. Oil and water don't mix. What if I used less honey?"
agent: Hmm. | 727.802 | 739.952 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right | customer: And then just you start thinking, "Okay, well, p- it's probably the water activity and the oil. Oil and water don't mix. What if I used less honey?"
agent: Hmm.
customer: "What if I used something that had, you know, very little water, if no water?" And then you start to run these experiments. You know, an ex... | 740.676 | 740.976 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
There's banana chips, there's freeze-dried banana, there's dried banana, there's banana flavor, banana syrup. So then you start, like, experimenting with different types of banana, and before you know it, like, you know, okay, is this... Should this be 10% banana, 5% banana, 20% banana? And so all of those two ingredie... | agent: Hmm.
customer: "What if I used something that had, you know, very little water, if no water?" And then you start to run these experiments. You know, an example is banana, right? So that's kind of the holy grail for me.
agent: Right | 740.976 | 765.296 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | customer: "What if I used something that had, you know, very little water, if no water?" And then you start to run these experiments. You know, an example is banana, right? So that's kind of the holy grail for me.
agent: Right
customer: There's banana chips, there's freeze-dried banana, there's dried banana, there's ba... | 765.296 | 765.416 | agent | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And all these jars are numbered, and I would keep a journal, and the journal would have the number, and it would have the percent of peanut butter and the percent of, you know, other ingredients, including salt, 'cause I'm like, "Okay, well, if I find one I really like, I wanna make sure I can replicate it." And so I'd... | agent: Right
customer: There's banana chips, there's freeze-dried banana, there's dried banana, there's banana flavor, banana syrup. So then you start, like, experimenting with different types of banana, and before you know it, like, you know, okay, is this... Should this be 10% banana, 5% banana, 20% banana? And so al... | 765.416 | 792.716 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah, it's interesting. I mean, you are... You're experimenting with chemistry, right? And the, the interactions between ingredients. It's sort of like ice cream. Like, if you put too much water in ice cream, you get crystals, right, which is why a lot of ice creams use, like, liquid sugar or tapioca syrup, because the... | customer: There's banana chips, there's freeze-dried banana, there's dried banana, there's banana flavor, banana syrup. So then you start, like, experimenting with different types of banana, and before you know it, like, you know, okay, is this... Should this be 10% banana, 5% banana, 20% banana? And so all of those tw... | 792.716 | 813.576 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah | agent: Yeah.
customer: And all these jars are numbered, and I would keep a journal, and the journal would have the number, and it would have the percent of peanut butter and the percent of, you know, other ingredients, including salt, 'cause I'm like, "Okay, well, if I find one I really like, I wanna make sure I can re... | 813.576 | 813.596 | customer | eng | tr | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... powdered anything. You know, you can get powdered spinach and whatever you want. But I'm thinking 2001, like, that's not so easy to get. | customer: And all these jars are numbered, and I would keep a journal, and the journal would have the number, and it would have the percent of peanut butter and the percent of, you know, other ingredients, including salt, 'cause I'm like, "Okay, well, if I find one I really like, I wanna make sure I can replicate it." ... | 813.596 | 822.276 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. I mean, I, I would buy freeze-dried strawberries, and then I would grind them in a food processor and turn it into a dust. [laughs] | agent: Yeah, it's interesting. I mean, you are... You're experimenting with chemistry, right? And the, the interactions between ingredients. It's sort of like ice cream. Like, if you put too much water in ice cream, you get crystals, right, which is why a lot of ice creams use, like, liquid sugar or tapioca syrup, beca... | 822.276 | 830.616 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | customer: Yeah
agent: ... powdered anything. You know, you can get powdered spinach and whatever you want. But I'm thinking 2001, like, that's not so easy to get.
customer: Yeah. I mean, I, I would buy freeze-dried strawberries, and then I would grind them in a food processor and turn it into a dust. [laughs] | 830.616 | 831.526 | agent | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And, you know, or I would, you know, buy cinnamon and, um, and I would make a cinnamon peanut butter, you know, and... 'Cause it was a powder. And so, so very quickly I had 30 or 40 different jars. And, and again, like, so l- let's just say you wanted to make honey peanut butter. Really, it sounds simple. Three ingredi... | agent: ... powdered anything. You know, you can get powdered spinach and whatever you want. But I'm thinking 2001, like, that's not so easy to get.
customer: Yeah. I mean, I, I would buy freeze-dried strawberries, and then I would grind them in a food processor and turn it into a dust. [laughs]
agent: Yeah. | 831.526 | 851.776 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right. | customer: Yeah. I mean, I, I would buy freeze-dried strawberries, and then I would grind them in a food processor and turn it into a dust. [laughs]
agent: Yeah.
customer: And, you know, or I would, you know, buy cinnamon and, um, and I would make a cinnamon peanut butter, you know, and... 'Cause it was a powder. And so... | 851.776 | 852.226 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Peanuts, honey, and salt. | agent: Yeah.
customer: And, you know, or I would, you know, buy cinnamon and, um, and I would make a cinnamon peanut butter, you know, and... 'Cause it was a powder. And so, so very quickly I had 30 or 40 different jars. And, and again, like, so l- let's just say you wanted to make honey peanut butter. Really, it sound... | 852.226 | 853.956 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right. | customer: And, you know, or I would, you know, buy cinnamon and, um, and I would make a cinnamon peanut butter, you know, and... 'Cause it was a powder. And so, so very quickly I had 30 or 40 different jars. And, and again, like, so l- let's just say you wanted to make honey peanut butter. Really, it sounds simple. Thr... | 853.956 | 854.256 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
All right. Well, what type of peanuts do I wanna use? 'Cause at the store here, there's Valencia peanuts, there's Virginia peanuts, there's Spanish peanuts- | agent: Right.
customer: Peanuts, honey, and salt.
agent: Right. | 854.256 | 861.676 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right | customer: Peanuts, honey, and salt.
agent: Right.
customer: All right. Well, what type of peanuts do I wanna use? 'Cause at the store here, there's Valencia peanuts, there's Virginia peanuts, there's Spanish peanuts- | 861.676 | 861.796 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... there's runner peanuts. And then do I want a light roast or a dark roast? And some peanuts have skins on them and some don't. What happens if I make peanut butter with the skin on it, right? And so now one ingredient turns into, like, eight different, you know, roads, you know. And so all of a sudden, three ingredi... | agent: Right.
customer: All right. Well, what type of peanuts do I wanna use? 'Cause at the store here, there's Valencia peanuts, there's Virginia peanuts, there's Spanish peanuts-
agent: Right | 861.796 | 881.696 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So I'm curious, I mean, you're, like, 24, 25 at the time. You're living with roommates in Boulder. You're waiting tables, and you're doing this process. And just by, by the way, how long roughly were you kind of doing this experiment? Like, a few months? | customer: All right. Well, what type of peanuts do I wanna use? 'Cause at the store here, there's Valencia peanuts, there's Virginia peanuts, there's Spanish peanuts-
agent: Right
customer: ... there's runner peanuts. And then do I want a light roast or a dark roast? And some peanuts have skins on them and some don't. ... | 881.696 | 895.416 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Probably about four to six months. Yeah. | agent: Right
customer: ... there's runner peanuts. And then do I want a light roast or a dark roast? And some peanuts have skins on them and some don't. What happens if I make peanut butter with the skin on it, right? And so now one ingredient turns into, like, eight different, you know, roads, you know. And so all of ... | 895.416 | 897.736 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Got it. Uh, but it sounds like it was a real... Like, you got really into it. W- were you doing it in part in the back of your mind thinking, "If I can crack this, I might be able to, you know, sell these"? | customer: ... there's runner peanuts. And then do I want a light roast or a dark roast? And some peanuts have skins on them and some don't. What happens if I make peanut butter with the skin on it, right? And so now one ingredient turns into, like, eight different, you know, roads, you know. And so all of a sudden, thr... | 897.736 | 910.576 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah, I was. And I was working at a restaurant, so I'd bring samples in- | agent: So I'm curious, I mean, you're, like, 24, 25 at the time. You're living with roommates in Boulder. You're waiting tables, and you're doing this process. And just by, by the way, how long roughly were you kind of doing this experiment? Like, a few months?
customer: Probably about four to six months. Yeah.
agent: ... | 910.576 | 914.616 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Mm-hmm | customer: Probably about four to six months. Yeah.
agent: Got it. Uh, but it sounds like it was a real... Like, you got really into it. W- were you doing it in part in the back of your mind thinking, "If I can crack this, I might be able to, you know, sell these"?
customer: Yeah, I was. And I was working at a restauran... | 914.616 | 914.626 | agent | eng | de | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... for the, the chefs and for the waitstaff, and I'd be like, "Do you like this? Do you think it tastes good?" And it was so silly 'cause I'd be like, "This is 10% honey and this is 15% honey. Like, which one do you like better?" And it's like, you know, who cares? Like, but I cared. Like, I was really curious. | agent: Got it. Uh, but it sounds like it was a real... Like, you got really into it. W- were you doing it in part in the back of your mind thinking, "If I can crack this, I might be able to, you know, sell these"?
customer: Yeah, I was. And I was working at a restaurant, so I'd bring samples in-
agent: Mm-hmm | 914.626 | 930.136 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. So you did this for, like, f- six months, kind of just experimenting until you got to the, the point where you were like, "Okay, I think I wanna turn this into a business." What then did you do? Like, did you write a business plan? Did you f- save your money from tips? Like, what were all the steps you started to... | customer: Yeah, I was. And I was working at a restaurant, so I'd bring samples in-
agent: Mm-hmm
customer: ... for the, the chefs and for the waitstaff, and I'd be like, "Do you like this? Do you think it tastes good?" And it was so silly 'cause I'd be like, "This is 10% honey and this is 15% honey. Like, which one do ... | 930.136 | 956.476 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. So the f- the first thing that I knew I had to do was write a business plan, and I don't know why I thought that. Maybe I was talking to some friends and they had said, "You know, a business plan is probably what you need." | agent: Mm-hmm
customer: ... for the, the chefs and for the waitstaff, and I'd be like, "Do you like this? Do you think it tastes good?" And it was so silly 'cause I'd be like, "This is 10% honey and this is 15% honey. Like, which one do you like better?" And it's like, you know, who cares? Like, but I cared. Like, I wa... | 956.476 | 967.486 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right. | customer: ... for the, the chefs and for the waitstaff, and I'd be like, "Do you like this? Do you think it tastes good?" And it was so silly 'cause I'd be like, "This is 10% honey and this is 15% honey. Like, which one do you like better?" And it's like, you know, who cares? Like, but I cared. Like, I was really curio... | 967.486 | 967.496 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And so, and so where I really got lucky is being in a college town. So I went to CU's business school's library, and, and I wasn't intimidated th- to go to the library 'cause I, you know, 'cause, 'cause I wasn't a student there. In fact, I felt like a student 'cause I was the same age as a lot of these- | agent: Yeah. So you did this for, like, f- six months, kind of just experimenting until you got to the, the point where you were like, "Okay, I think I wanna turn this into a business." What then did you do? Like, did you write a business plan? Did you f- save your money from tips? Like, what were all the steps you sta... | 967.496 | 984.496 | customer | eng | en | us | founder | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | being in a college town. So I went to CU's business school's library | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||
Yeah | customer: Yeah. So the f- the first thing that I knew I had to do was write a business plan, and I don't know why I thought that. Maybe I was talking to some friends and they had said, "You know, a business plan is probably what you need."
agent: Right.
customer: And so, and so where I really got lucky is being in a co... | 984.496 | 984.896 | agent | eng | tr | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... yeah, a lot of the kids there. And what was really fascinating is at the time, the library had an encyclopedia of business plans- | agent: Right.
customer: And so, and so where I really got lucky is being in a college town. So I went to CU's business school's library, and, and I wasn't intimidated th- to go to the library 'cause I, you know, 'cause, 'cause I wasn't a student there. In fact, I felt like a student 'cause I was the same age as a lot o... | 984.896 | 992.666 | customer | eng | en | unknown | founder | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | the library had an encyclopedia of business plans | medium | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||
Oh, nice | customer: And so, and so where I really got lucky is being in a college town. So I went to CU's business school's library, and, and I wasn't intimidated th- to go to the library 'cause I, you know, 'cause, 'cause I wasn't a student there. In fact, I felt like a student 'cause I was the same age as a lot of these-
agent... | 992.666 | 993.156 | agent | eng | pl | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... literally from A to Z. And so I started to write a business plan. That took probably almost a year, but that's when, as I was, as I'm writing the business plan, that's when something unlocked- | agent: Yeah
customer: ... yeah, a lot of the kids there. And what was really fascinating is at the time, the library had an encyclopedia of business plans-
agent: Oh, nice | 993.156 | 1,005.956 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Hmm | customer: ... yeah, a lot of the kids there. And what was really fascinating is at the time, the library had an encyclopedia of business plans-
agent: Oh, nice
customer: ... literally from A to Z. And so I started to write a business plan. That took probably almost a year, but that's when, as I was, as I'm writing the ... | 1,005.956 | 1,006.456 | agent | eng | da | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... that really gave me a competitive advantage. | agent: Oh, nice
customer: ... literally from A to Z. And so I started to write a business plan. That took probably almost a year, but that's when, as I was, as I'm writing the business plan, that's when something unlocked-
agent: Hmm | 1,006.456 | 1,010.416 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Which was? | customer: ... literally from A to Z. And so I started to write a business plan. That took probably almost a year, but that's when, as I was, as I'm writing the business plan, that's when something unlocked-
agent: Hmm
customer: ... that really gave me a competitive advantage. | 1,010.416 | 1,011.636 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Boulder. Boulder, Colorado. | agent: Hmm
customer: ... that really gave me a competitive advantage.
agent: Which was? | 1,011.636 | 1,013.666 | customer | eng | pt | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Hmm. Yeah. | customer: ... that really gave me a competitive advantage.
agent: Which was?
customer: Boulder. Boulder, Colorado. | 1,013.666 | 1,013.716 | agent | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
I mean, here's what's crazy. So I'm writing the business plan, but the hardest part was, you know, what type of business entity do I wanna be? I wanna be an S corp, a C corp, an LLC? Where do you get a UPC, and how do you find a, a, an FDA f- food licensed kitchen facility? Like, where do you order jars from? Like, tho... | agent: Which was?
customer: Boulder. Boulder, Colorado.
agent: Hmm. Yeah. | 1,013.716 | 1,057.236 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | And so what I decided to do was, well, I'm gonna figure out if there are any companies that are from Boulder, Colorado, and just ask them | medium | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct |
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