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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0393
Yes.
agent: Mm-hmm. customer: We had the rights to the name of the brand. We, there was a bunch of inventory that we could purchase, um, old marketing materials, the website if we wanted it, all those things. agent: It, it's kind of amazing because you probably were able to, to, to acquire it for pennies on the dollar. So i...
4,301.058
4,301.458
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0394
A- and so, so for you it was a no-brainer. Or a no-brainer may not be the right term, but for you it was like, "It, absolutely, this is... I've, the, I've gotta do this."
customer: We had the rights to the name of the brand. We, there was a bunch of inventory that we could purchase, um, old marketing materials, the website if we wanted it, all those things. agent: It, it's kind of amazing because you probably were able to, to, to acquire it for pennies on the dollar. So it's, I mean, on...
4,301.458
4,311.578
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0395
I wouldn't say it was a no-brainer in that it was really scary for me financially to do it, and, and I didn't have a plan, and it wasn't something I was anticipating doing. And what I signed up to do, which was a turnaround, is a very different thing than buying the assets of a business and trying to figure out how to ...
agent: It, it's kind of amazing because you probably were able to, to, to acquire it for pennies on the dollar. So it's, I mean, on the one hand, I'm sure, you know, it wasn't nothing, but, um, you had an opportunity to buy this brand that had been a billion-dollar brand. customer: Yes. agent: A- and so, so for you it ...
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I called a few of my old investors and said, "Look, if we're gonna do this, like, we gotta pull some money together in the next 48 hours." And they were like, "No problem."
high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0396
All right. So you, um... I mean, you can't, when you acquire the assets, it's not that you're gonna keep it going because there's no cash to do that presumably. Like, you've got to let, uh, you've got to dissolve the company or the staff. I don't know, what did you have to do?
customer: Yes. agent: A- and so, so for you it was a no-brainer. Or a no-brainer may not be the right term, but for you it was like, "It, absolutely, this is... I've, the, I've gotta do this." customer: I wouldn't say it was a no-brainer in that it was really scary for me financially to do it, and, and I didn't have a ...
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0397
Well, there was no money, so, uh, and, and, and we did have to b- you know, pay the bank something. So I, um, when I was going through the process of acquiring the assets, I thought for a hot second that we could somehow continue operations, but that was naive because the cost just so far exceeded the amount of capital...
agent: A- and so, so for you it was a no-brainer. Or a no-brainer may not be the right term, but for you it was like, "It, absolutely, this is... I've, the, I've gotta do this." customer: I wouldn't say it was a no-brainer in that it was really scary for me financially to do it, and, and I didn't have a plan, and it wa...
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0398
Yeah.
customer: I wouldn't say it was a no-brainer in that it was really scary for me financially to do it, and, and I didn't have a plan, and it wasn't something I was anticipating doing. And what I signed up to do, which was a turnaround, is a very different thing than buying the assets of a business and trying to figure o...
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0399
So I ended up having to let go of the majority of the associates for the company, uh, without severance or health insurance, which was horrendous. And, and so I, I did that. I held onto a t- tiny group of people, and I said, "Listen, I, I, I can't promise I can pay you, but if you wanna stick around, like, I hope I'm g...
agent: All right. So you, um... I mean, you can't, when you acquire the assets, it's not that you're gonna keep it going because there's no cash to do that presumably. Like, you've got to let, uh, you've got to dissolve the company or the staff. I don't know, what did you have to do? customer: Well, there was no money,...
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0400
But you had acquired the assets, so clearly you were not gonna just buy this thing and, and then let it go. You, y- you, I have to assume you, you started to think about what you were gonna reconstitute it as.
customer: Well, there was no money, so, uh, and, and, and we did have to b- you know, pay the bank something. So I, um, when I was going through the process of acquiring the assets, I thought for a hot second that we could somehow continue operations, but that was naive because the cost just so far exceeded the amount ...
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https://rss.art19.com/ep…00762e86fb433970
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Correct. I, I f- I bought the business. I literally had a meltdown, um, because I had... I was really scared, and I hadn't, I didn't have a plan. Usually, when you're a founder or CEO, you have a plan, but when you make a decision to buy assets in 24 hours, you don't have a plan. So I had to, [laughs] so, and I, and I ...
agent: Yeah. customer: So I ended up having to let go of the majority of the associates for the company, uh, without severance or health insurance, which was horrendous. And, and so I, I did that. I held onto a t- tiny group of people, and I said, "Listen, I, I, I can't promise I can pay you, but if you wanna stick aro...
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0402
Yeah
customer: So I ended up having to let go of the majority of the associates for the company, uh, without severance or health insurance, which was horrendous. And, and so I, I did that. I held onto a t- tiny group of people, and I said, "Listen, I, I, I can't promise I can pay you, but if you wanna stick around, like, I ...
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0403
... I knew that I needed a new company, it needed to come at it in a new and fresh way, and so I had to reimagine everything. It wasn't like, "Oh, let's just relaunch Beautycounter." No. We need to start afresh because things were different.
agent: But you had acquired the assets, so clearly you were not gonna just buy this thing and, and then let it go. You, y- you, I have to assume you, you started to think about what you were gonna reconstitute it as. customer: Correct. I, I f- I bought the business. I literally had a meltdown, um, because I had... I wa...
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0404
And the plan with Counter is similar? I mean, also to use affiliate sales reps, um, but also have direct-to-consumer also to be in shops. What's, what's, is a similar multi-channel strategy?
customer: Correct. I, I f- I bought the business. I literally had a meltdown, um, because I had... I was really scared, and I hadn't, I didn't have a plan. Usually, when you're a founder or CEO, you have a plan, but when you make a decision to buy assets in 24 hours, you don't have a plan. So I had to, [laughs] so, and...
4,483.47
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0405
Well, we do have regular affiliate relationships. Pe- you know, we're on platforms like ShopMy. We have our s- one of our little stores that we used to have on Anteka, which we'll be opening again this summer, and of course, our e-commerce platform, which is driving the majority of our sales today. But, um, we do have ...
agent: Yeah customer: ... I knew that I needed a new company, it needed to come at it in a new and fresh way, and so I had to reimagine everything. It wasn't like, "Oh, let's just relaunch Beautycounter." No. We need to start afresh because things were different. agent: And the plan with Counter is similar? I mean, als...
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0406
I, I'm curious. Did you... I mean, Beautycounter was an established brand, right? And, and you've seen, you've seen this with, like, uh, I, I think of Guess Jeans. Like, Guess Jeans was a huge brand in the '80s, and it's still around, but it's, you know, it's owned by some other company that owns 20 brands or something...
customer: ... I knew that I needed a new company, it needed to come at it in a new and fresh way, and so I had to reimagine everything. It wasn't like, "Oh, let's just relaunch Beautycounter." No. We need to start afresh because things were different. agent: And the plan with Counter is similar? I mean, also to use aff...
4,553.91
4,580.03
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0407
Yeah.
agent: And the plan with Counter is similar? I mean, also to use affiliate sales reps, um, but also have direct-to-consumer also to be in shops. What's, what's, is a similar multi-channel strategy? customer: Well, we do have regular affiliate relationships. Pe- you know, we're on platforms like ShopMy. We have our s- o...
4,580.03
4,580.11
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0408
Did, did anybody say, "Hey, you know, you've got the brand already. Why, why go to Counter? Why not just... You paid for it. Why not keep it?"
customer: Well, we do have regular affiliate relationships. Pe- you know, we're on platforms like ShopMy. We have our s- one of our little stores that we used to have on Anteka, which we'll be opening again this summer, and of course, our e-commerce platform, which is driving the majority of our sales today. But, um, w...
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4,586.45
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0409
Yeah, we had lots of conversations about it, and, you know, Beautycounter the name was always the intended double entendre of going counter to the beauty industry. That's where it came from.
agent: I, I'm curious. Did you... I mean, Beautycounter was an established brand, right? And, and you've seen, you've seen this with, like, uh, I, I think of Guess Jeans. Like, Guess Jeans was a huge brand in the '80s, and it's still around, but it's, you know, it's owned by some other company that owns 20 brands or so...
4,587.63
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0410
Yeah.
customer: Yeah. agent: Did, did anybody say, "Hey, you know, you've got the brand already. Why, why go to Counter? Why not just... You paid for it. Why not keep it?" customer: Yeah, we had lots of conversations about it, and, you know, Beautycounter the name was always the intended double entendre of going counter to t...
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0411
And I think that we really wanted to put Counter first, uh, because that's really what we've always done, is gone counter to industry norms. Uh, I think that I also just wanted a fresh start.
agent: Did, did anybody say, "Hey, you know, you've got the brand already. Why, why go to Counter? Why not just... You paid for it. Why not keep it?" customer: Yeah, we had lots of conversations about it, and, you know, Beautycounter the name was always the intended double entendre of going counter to the beauty indust...
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0412
But you still own Beautycounter. If you-
customer: Yeah, we had lots of conversations about it, and, you know, Beautycounter the name was always the intended double entendre of going counter to the beauty industry. That's where it came from. agent: Yeah. customer: And I think that we really wanted to put Counter first, uh, because that's really what we've alw...
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0413
We do
agent: Yeah. customer: And I think that we really wanted to put Counter first, uh, because that's really what we've always done, is gone counter to industry norms. Uh, I think that I also just wanted a fresh start. agent: But you still own Beautycounter. If you-
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0414
... wanted to, you could still-
customer: And I think that we really wanted to put Counter first, uh, because that's really what we've always done, is gone counter to industry norms. Uh, I think that I also just wanted a fresh start. agent: But you still own Beautycounter. If you- customer: We do
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Yes
agent: But you still own Beautycounter. If you- customer: We do agent: ... wanted to, you could still-
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0416
... you could actually spin it out, and you could do whatever you want with it.
customer: We do agent: ... wanted to, you could still- customer: Yes
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I could.
agent: ... wanted to, you could still- customer: Yes agent: ... you could actually spin it out, and you could do whatever you want with it.
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0418
Get a light, yeah.
customer: Yes agent: ... you could actually spin it out, and you could do whatever you want with it. customer: I could.
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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And maybe I will. Hadn't thought of that-
agent: ... you could actually spin it out, and you could do whatever you want with it. customer: I could. agent: Get a light, yeah.
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Get a license, yeah
customer: I could. agent: Get a light, yeah. customer: And maybe I will. Hadn't thought of that-
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... but that's actually a good idea.
agent: Get a light, yeah. customer: And maybe I will. Hadn't thought of that- agent: Get a license, yeah
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Yeah.
customer: And maybe I will. Hadn't thought of that- agent: Get a license, yeah customer: ... but that's actually a good idea.
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Yes, I could.
agent: Get a license, yeah customer: ... but that's actually a good idea. agent: Yeah.
4,617.91
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Yeah, I'm curious, when you think about... I mean, it's, it's an amazing journey, right? That you, you've got, you had done a lot of things in your career, and you have had a lot of success. You had a lot of failures, which is awesome. I mean, I think everybody needs... The, the failures make the successes sweeter. Um,...
customer: ... but that's actually a good idea. agent: Yeah. customer: Yes, I could.
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I think it's all of the above. I think that timing, more than luck, I think market timing is important. I think my, my first company, The Wedding List, we were a little too early. I think if we were maybe a year later or two years later, things might have been different. And I think when I timed Beautycounter, I think ...
agent: Yeah. customer: Yes, I could. agent: Yeah, I'm curious, when you think about... I mean, it's, it's an amazing journey, right? That you, you've got, you had done a lot of things in your career, and you have had a lot of success. You had a lot of failures, which is awesome. I mean, I think everybody needs... The, ...
4,649.81
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0426
That's Gregg Renfrew, founder and CEO of Beautycounter, and now just Counter. Hey, thanks so much for listening to the show this week. Please make sure to click the follow button on your podcast app so you never miss a new episode of the show. And if you're interested in insights, ideas, and lessons from some of the wo...
customer: Yes, I could. agent: Yeah, I'm curious, when you think about... I mean, it's, it's an amazing journey, right? That you, you've got, you had done a lot of things in your career, and you have had a lot of success. You had a lot of failures, which is awesome. I mean, I think everybody needs... The, the failures ...
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This message is brought to you by Apple Card. For a limited time, when you get a new Apple Card and purchase AirPods Pro 3 at Apple, you can earn back the cost, up to 250 Daily Cash. New AirPods Pro and up to $250 bonus Daily Cash back? Now that's music to my ears. Subject to credit approval. Limitations and spend requ...
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The reality is, you know, you're standing in a parking lot on the side of the road, putting on your tie, putting on, you know... We, we were like salesmen, you know, going into a place in the pouring rain, you know, in the fall. Each day it got colder and wetter and rainier, and each day there were more nos. And, like,...
agent: This message is brought to you by Apple Card. For a limited time, when you get a new Apple Card and purchase AirPods Pro 3 at Apple, you can earn back the cost, up to 250 Daily Cash. New AirPods Pro and up to $250 bonus Daily Cash back? Now that's music to my ears. Subject to credit approval. Limitations and spe...
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https://rss.art19.com/ep…00762e86fb433970
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Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. I'm Guy Raz, and on the show today, how two brothers ditched their day jobs to sell neckties and built an entire brand around beach culture and the good life, Vineyard Vines. In the late 1990...
agent: This message is brought to you by Apple Card. For a limited time, when you get a new Apple Card and purchase AirPods Pro 3 at Apple, you can earn back the cost, up to 250 Daily Cash. New AirPods Pro and up to $250 bonus Daily Cash back? Now that's music to my ears. Subject to credit approval. Limitations and spe...
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I got an, a job offer to be an assistant account executive for $30,000. And I remember my father saying to me before I took the job, "Don't be in a rush to put on a suit and get on the train because good, bad, or indifferent, it's totally possible you'll be doing that for the next 40 years." And I remember sitting on t...
agent: This message is brought to you by Apple Card. For a limited time, when you get a new Apple Card and purchase AirPods Pro 3 at Apple, you can earn back the cost, up to 250 Daily Cash. New AirPods Pro and up to $250 bonus Daily Cash back? Now that's music to my ears. Subject to credit approval. Limitations and spe...
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I, I just wanna point out something, b- which is that we, we, uh, I hear that a lot, you know? And I remember my first job actually was as a reporter, and I certainly wanted to, [laughs] I certainly wanted the jobs that I saw other people doing. But it's very normal f- to be a 22-year-old kid working at a company and, ...
customer: The reality is, you know, you're standing in a parking lot on the side of the road, putting on your tie, putting on, you know... We, we were like salesmen, you know, going into a place in the pouring rain, you know, in the fall. Each day it got colder and wetter and rainier, and each day there were more nos. ...
409.112
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Like, the, the real- I mean, I started to think maybe, "Do I wanna teach or something?" 'Cause the reality of not having a summer vacation was, like, outrageous to me.
agent: Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. I'm Guy Raz, and on the show today, how two brothers ditched their day jobs to sell neckties and built an entire brand around beach culture and the good life, Vineyard Vines. In the la...
439.992
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[laughs]
customer: I got an, a job offer to be an assistant account executive for $30,000. And I remember my father saying to me before I took the job, "Don't be in a rush to put on a suit and get on the train because good, bad, or indifferent, it's totally possible you'll be doing that for the next 40 years." And I remember si...
448.622
448.652
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Couldn't, couldn't figure out how I was gonna get through the next-
agent: I, I just wanna point out something, b- which is that we, we, uh, I hear that a lot, you know? And I remember my first job actually was as a reporter, and I certainly wanted to, [laughs] I certainly wanted the jobs that I saw other people doing. But it's very normal f- to be a 22-year-old kid working at a compan...
448.652
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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It's called adulthood, Ian.
customer: Like, the, the real- I mean, I started to think maybe, "Do I wanna teach or something?" 'Cause the reality of not having a summer vacation was, like, outrageous to me. agent: [laughs] customer: Couldn't, couldn't figure out how I was gonna get through the next-
450.282
452.151
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https://rss.art19.com/ep…00762e86fb433970
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[laughs]
agent: [laughs] customer: Couldn't, couldn't figure out how I was gonna get through the next- agent: It's called adulthood, Ian.
452.151
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Llama-3.3-70B-Instruct_20260713T143033Z
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It's called being an adult.
customer: Couldn't, couldn't figure out how I was gonna get through the next- agent: It's called adulthood, Ian. customer: [laughs]
452.492
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I'm not there yet.
agent: It's called adulthood, Ian. customer: [laughs] agent: It's called being an adult.
454.212
455.352
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No more three months off.
customer: [laughs] agent: It's called being an adult. customer: I'm not there yet.
455.352
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Yeah. Well, not for me. But I, I- it didn't feel authentic to me. And I, you know, one of the things that happens y- from a young age, I think when, for some entrepreneurs, is everything you see, you go out to lunch, you go out to dinner, you go anything, you just see opportunities. How could this be done differently? ...
agent: It's called being an adult. customer: I'm not there yet. agent: No more three months off.
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Llama-3.3-70B-Instruct_20260713T143033Z
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You were daydreaming.
customer: I'm not there yet. agent: No more three months off. customer: Yeah. Well, not for me. But I, I- it didn't feel authentic to me. And I, you know, one of the things that happens y- from a young age, I think when, for some entrepreneurs, is everything you see, you go out to lunch, you go out to dinner, you go an...
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Yeah.
agent: No more three months off. customer: Yeah. Well, not for me. But I, I- it didn't feel authentic to me. And I, you know, one of the things that happens y- from a young age, I think when, for some entrepreneurs, is everything you see, you go out to lunch, you go out to dinner, you go anything, you just see opportun...
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A- and meanwhile, um, Shep, while your brother, Ian, was working this PR job, uh, I guess you were doing something kind of similar, right? I mean, you were working at a big ad firm, Young & Rubicam, uh, in New York.
customer: Yeah. Well, not for me. But I, I- it didn't feel authentic to me. And I, you know, one of the things that happens y- from a young age, I think when, for some entrepreneurs, is everything you see, you go out to lunch, you go out to dinner, you go anything, you just see opportunities. How could this be done dif...
496.151
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Yeah. It was really, really exciting being on the new business team, um, and seeing how fast and dynamic those people were. It was amazing. And then after that, I got spun off to a, just a regular product group, and it wasn't as dynamic. But we got to a point where we went and presented work to the, to the client, and ...
agent: You were daydreaming. customer: Yeah. agent: A- and meanwhile, um, Shep, while your brother, Ian, was working this PR job, uh, I guess you were doing something kind of similar, right? I mean, you were working at a big ad firm, Young & Rubicam, uh, in New York.
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I was told to think more inside the box
medium
Llama-3.3-70B-Instruct_20260713T143033Z
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Hmm. So it seems like, like, after that incident, uh, kinda like Ian, I- I mean, you weren't, I imagine you weren't super happy at your job either. But either way, I mean, both of you guys had these jobs in New York. Uh, and, and by the way, were you guys commuting back and forth together, like, at, at a certain point?...
customer: Yeah. agent: A- and meanwhile, um, Shep, while your brother, Ian, was working this PR job, uh, I guess you were doing something kind of similar, right? I mean, you were working at a big ad firm, Young & Rubicam, uh, in New York. customer: Yeah. It was really, really exciting being on the new business team, um...
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We were both living at home.
agent: A- and meanwhile, um, Shep, while your brother, Ian, was working this PR job, uh, I guess you were doing something kind of similar, right? I mean, you were working at a big ad firm, Young & Rubicam, uh, in New York. customer: Yeah. It was really, really exciting being on the new business team, um, and seeing how...
639.801
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Mm-hmm.
customer: Yeah. It was really, really exciting being on the new business team, um, and seeing how fast and dynamic those people were. It was amazing. And then after that, I got spun off to a, just a regular product group, and it wasn't as dynamic. But we got to a point where we went and presented work to the, to the cl...
641.152
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Our dad drove us to the train and picked us up. And yeah, we both lived... And then he worked on 60th Street. I worked on 40th. We met for lunch every single day at this little place called The Prime Burger, and we both... Our meeting was this.
agent: Hmm. So it seems like, like, after that incident, uh, kinda like Ian, I- I mean, you weren't, I imagine you weren't super happy at your job either. But either way, I mean, both of you guys had these jobs in New York. Uh, and, and by the way, were you guys commuting back and forth together, like, at, at a certain...
641.412
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Our dad drove us to the train and picked us up
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Yeah.
customer: We were both living at home. agent: Mm-hmm. customer: Our dad drove us to the train and picked us up. And yeah, we both lived... And then he worked on 60th Street. I worked on 40th. We met for lunch every single day at this little place called The Prime Burger, and we both... Our meeting was this.
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"How was your day?" "It sucked." "How was your day?" "It sucked."
agent: Mm-hmm. customer: Our dad drove us to the train and picked us up. And yeah, we both lived... And then he worked on 60th Street. I worked on 40th. We met for lunch every single day at this little place called The Prime Burger, and we both... Our meeting was this. agent: Yeah.
661.182
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Yeah.
customer: Our dad drove us to the train and picked us up. And yeah, we both lived... And then he worked on 60th Street. I worked on 40th. We met for lunch every single day at this little place called The Prime Burger, and we both... Our meeting was this. agent: Yeah. customer: "How was your day?" "It sucked." "How was ...
663.672
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"When are you gonna quit? When are you gonna quit?"
agent: Yeah. customer: "How was your day?" "It sucked." "How was your day?" "It sucked." agent: Yeah.
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Yeah. All right. So you guys were, I mean, you were sort of ripe to, to do something else, and I imagine you would think about, "What other job could I get? Like, what's something else I could do?" Um, and that's a normal thing to do, to think about, right? Especially when you're not happy or excited about what you're ...
customer: "How was your day?" "It sucked." "How was your day?" "It sucked." agent: Yeah. customer: "When are you gonna quit? When are you gonna quit?"
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So here's what I remember. I remember going down to Anguilla with our parents, and Shep had mentioned the idea of creating a line of neckties, of all things. And in talking about it, we really liked, um, that print motif tie that you could get from Hermes and Ferragamo.
agent: Yeah. customer: "When are you gonna quit? When are you gonna quit?" agent: Yeah. All right. So you guys were, I mean, you were sort of ripe to, to do something else, and I imagine you would think about, "What other job could I get? Like, what's something else I could do?" Um, and that's a normal thing to do, to ...
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Llama-3.3-70B-Instruct_20260713T143033Z
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Hmm.
customer: "When are you gonna quit? When are you gonna quit?" agent: Yeah. All right. So you guys were, I mean, you were sort of ripe to, to do something else, and I imagine you would think about, "What other job could I get? Like, what's something else I could do?" Um, and that's a normal thing to do, to think about, ...
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We found that that was a price point over $100. We found that you could get novelty ties that sorta had the same sorta motifs, but they were, like, 25 to $30. And we saw an opportunity to do something right in the middle.And at the time that we started, it was all about the casual workplace. Steve Jobs was wearing the ...
agent: Yeah. All right. So you guys were, I mean, you were sort of ripe to, to do something else, and I imagine you would think about, "What other job could I get? Like, what's something else I could do?" Um, and that's a normal thing to do, to think about, right? Especially when you're not happy or excited about what ...
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Yeah. And of course, Martha's Vineyard was a, a place where both of you guys had spent time growing up during the summers. Uh, so I guess when you started talking about selling ties, you, like, you, you somehow wanted to incorporate that Vineyard feel from your childhood?
customer: So here's what I remember. I remember going down to Anguilla with our parents, and Shep had mentioned the idea of creating a line of neckties, of all things. And in talking about it, we really liked, um, that print motif tie that you could get from Hermes and Ferragamo. agent: Hmm. customer: We found that tha...
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Exactly. The things that we love to do are very much still rooted in what we did when we were kids. We would drive our truck out on the beach with our father early in the morning. Somebody would make, you know, breakfast out on the beach. We'd go fishing. We'd spend the day at the beach all day. Um, and by the time the...
agent: Hmm. customer: We found that that was a price point over $100. We found that you could get novelty ties that sorta had the same sorta motifs, but they were, like, 25 to $30. And we saw an opportunity to do something right in the middle.And at the time that we started, it was all about the casual workplace. Steve...
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We would drive our truck out on the beach with our father
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Yeah.
customer: We found that that was a price point over $100. We found that you could get novelty ties that sorta had the same sorta motifs, but they were, like, 25 to $30. And we saw an opportunity to do something right in the middle.And at the time that we started, it was all about the casual workplace. Steve Jobs was we...
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I would also say that the Vineyard was our rock in life. We would go for a week or a weekend or two weeks, whatever our parents could afford at the time, and it was like we lived our whole lives, even since we were little kids, just being able to go spend time there. And I think, you know, that's, you know, we all have...
agent: Yeah. And of course, Martha's Vineyard was a, a place where both of you guys had spent time growing up during the summers. Uh, so I guess when you started talking about selling ties, you, like, you, you somehow wanted to incorporate that Vineyard feel from your childhood? customer: Exactly. The things that we lo...
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Yeah. Yeah. But, but it seems like you actually got inspired to pursue the idea of selling ties, uh, [laughs] when you were far away from the Vineyard. You actually had a trip to Anguilla with your parents. Uh, and I mean, they were travel writers, so I mean, you, I guess you have to travel with them to all these cool ...
customer: Exactly. The things that we love to do are very much still rooted in what we did when we were kids. We would drive our truck out on the beach with our father early in the morning. Somebody would make, you know, breakfast out on the beach. We'd go fishing. We'd spend the day at the beach all day. Um, and by th...
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Yeah, I mean, it was very interesting. We were, you know, uh, traveling with our parents, and one thing that was interesting about being the guests of these properties is how much time we got to spend with the general managers and seeing how they did everything from helping to check people in and bring the luggage to t...
agent: Yeah. customer: I would also say that the Vineyard was our rock in life. We would go for a week or a weekend or two weeks, whatever our parents could afford at the time, and it was like we lived our whole lives, even since we were little kids, just being able to go spend time there. And I think, you know, that's...
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traveling with our parents
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Yeah.
customer: I would also say that the Vineyard was our rock in life. We would go for a week or a weekend or two weeks, whatever our parents could afford at the time, and it was like we lived our whole lives, even since we were little kids, just being able to go spend time there. And I think, you know, that's, you know, w...
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I think the de- the defining moment as to why being in Anguilla was so important was we were talking with the general manager about this idea, and what happened was he pulled out a New York City phone book and he looked up tie manufacturers. And he just really showed us that this idea could be done, and he encouraged u...
agent: Yeah. Yeah. But, but it seems like you actually got inspired to pursue the idea of selling ties, uh, [laughs] when you were far away from the Vineyard. You actually had a trip to Anguilla with your parents. Uh, and I mean, they were travel writers, so I mean, you, I guess you have to travel with them to all thes...
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he encouraged us to go call those people
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Hmm
customer: Yeah, I mean, it was very interesting. We were, you know, uh, traveling with our parents, and one thing that was interesting about being the guests of these properties is how much time we got to spend with the general managers and seeing how they did everything from helping to check people in and bring the lu...
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... the next day, and we did.
agent: Yeah. customer: I think the de- the defining moment as to why being in Anguilla was so important was we were talking with the general manager about this idea, and what happened was he pulled out a New York City phone book and he looked up tie manufacturers. And he just really showed us that this idea could be do...
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So you had this idea, but it was still just, like, a... It could've just been another idea that would've come and gone.
customer: I think the de- the defining moment as to why being in Anguilla was so important was we were talking with the general manager about this idea, and what happened was he pulled out a New York City phone book and he looked up tie manufacturers. And he just really showed us that this idea could be done, and he en...
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I think we were ready to take that leap.
agent: Hmm customer: ... the next day, and we did. agent: So you had this idea, but it was still just, like, a... It could've just been another idea that would've come and gone.
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Right.
customer: ... the next day, and we did. agent: So you had this idea, but it was still just, like, a... It could've just been another idea that would've come and gone. customer: I think we were ready to take that leap.
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You know, I think we were ready to fail now and have no regrets rather than continue to be unfulfilled every single day.
agent: So you had this idea, but it was still just, like, a... It could've just been another idea that would've come and gone. customer: I think we were ready to take that leap. agent: Right.
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All right. So you have this... You've got a bunch of numbers and, uh, of, like, clothes m- manufacturers in New York City that, uh, make, potentially make ties, and w- so what do you, what do you know about sewing or about, uh, cutting fabric or about designing? Like, I ima- 'cause you guys were still young guys withou...
customer: I think we were ready to take that leap. agent: Right. customer: You know, I think we were ready to fail now and have no regrets rather than continue to be unfulfilled every single day.
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We had no fashion experience. All we knew were that people liked the ties that Ian and I were wearing prior, you know, these sort of bright, colorful ties.
agent: Right. customer: You know, I think we were ready to fail now and have no regrets rather than continue to be unfulfilled every single day. agent: All right. So you have this... You've got a bunch of numbers and, uh, of, like, clothes m- manufacturers in New York City that, uh, make, potentially make ties, and w- ...
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Wha- what did you do next? I mean, first of all, you guys are still working your day job? Or, or, or were you, were like, "Let's quit and do this"?
customer: You know, I think we were ready to fail now and have no regrets rather than continue to be unfulfilled every single day. agent: All right. So you have this... You've got a bunch of numbers and, uh, of, like, clothes m- manufacturers in New York City that, uh, make, potentially make ties, and w- so what do you...
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We were still working our day job.
agent: All right. So you have this... You've got a bunch of numbers and, uh, of, like, clothes m- manufacturers in New York City that, uh, make, potentially make ties, and w- so what do you, what do you know about sewing or about, uh, cutting fabric or about designing? Like, I ima- 'cause you guys were still young guys...
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Okay.
customer: We had no fashion experience. All we knew were that people liked the ties that Ian and I were wearing prior, you know, these sort of bright, colorful ties. agent: Wha- what did you do next? I mean, first of all, you guys are still working your day job? Or, or, or were you, were like, "Let's quit and do this"?...
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And, you know, for lunch, we would go meet these various people, all of the different components of making a necktie, whether it was a silk importer, a designer, a label maker, a stitcher, you name it.
agent: Wha- what did you do next? I mean, first of all, you guys are still working your day job? Or, or, or were you, were like, "Let's quit and do this"? customer: We were still working our day job. agent: Okay.
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How did you find them? Would one, would one, like, meeting lead to the next?
customer: We were still working our day job. agent: Okay. customer: And, you know, for lunch, we would go meet these various people, all of the different components of making a necktie, whether it was a silk importer, a designer, a label maker, a stitcher, you name it.
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One led to the other. We used all of our contacts. Ian, remember, was at a fashion, you know, PR company. He leveraged some of those. But really, it was all about curiosity.
agent: Okay. customer: And, you know, for lunch, we would go meet these various people, all of the different components of making a necktie, whether it was a silk importer, a designer, a label maker, a stitcher, you name it. agent: How did you find them? Would one, would one, like, meeting lead to the next?
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We used all of our contacts
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All right, Ian, um, [laughs] so you guys, uh, are... A- and what do you remember? Do you remember, like, your brother, it was his idea, and he, he was sort of taking the lead on it, and, and were you kinda supporting this idea?
customer: And, you know, for lunch, we would go meet these various people, all of the different components of making a necktie, whether it was a silk importer, a designer, a label maker, a stitcher, you name it. agent: How did you find them? Would one, would one, like, meeting lead to the next? customer: One led to the...
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Yep. The way I remember it is we had this idea of, uh, the street signs in Martha's Vineyard have a very distinct look to them. Uh, you've probably seen them. And we went up to the Vineyard. I remember going up there and taking a picture of the street signs, of all the street signs. Shep was working at Young & Rubicam ...
agent: How did you find them? Would one, would one, like, meeting lead to the next? customer: One led to the other. We used all of our contacts. Ian, remember, was at a fashion, you know, PR company. He leveraged some of those. But really, it was all about curiosity. agent: All right, Ian, um, [laughs] so you guys, uh,...
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we befriended a couple of graphics people, and I said, "Hey, can you guys do me a favor? Will you scan in these photos? Will you create an illustration similar to them, lay it out on a piece of paper?"
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And who, who did you ask? Who'd you ask to do this?
customer: One led to the other. We used all of our contacts. Ian, remember, was at a fashion, you know, PR company. He leveraged some of those. But really, it was all about curiosity. agent: All right, Ian, um, [laughs] so you guys, uh, are... A- and what do you remember? Do you remember, like, your brother, it was his...
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https://rss.art19.com/ep…e86fb433970_0055
These were the employees at Y&R.
agent: All right, Ian, um, [laughs] so you guys, uh, are... A- and what do you remember? Do you remember, like, your brother, it was his idea, and he, he was sort of taking the lead on it, and, and were you kinda supporting this idea? customer: Yep. The way I remember it is we had this idea of, uh, the street signs in ...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0056
At Young & Rubicam.
customer: Yep. The way I remember it is we had this idea of, uh, the street signs in Martha's Vineyard have a very distinct look to them. Uh, you've probably seen them. And we went up to the Vineyard. I remember going up there and taking a picture of the street signs, of all the street signs. Shep was working at Young ...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0057
These were people in-
agent: And who, who did you ask? Who'd you ask to do this? customer: These were the employees at Y&R. agent: At Young & Rubicam.
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0058
Okay. Yeah
customer: These were the employees at Y&R. agent: At Young & Rubicam. customer: These were people in-
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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... in the, in the creative studio whom we-
agent: At Young & Rubicam. customer: These were people in- agent: Okay. Yeah
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You just asked them to do a favor for you.
customer: These were people in- agent: Okay. Yeah customer: ... in the, in the creative studio whom we-
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https://rss.art19.com/ep…00762e86fb433970
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Exactly. Well, these were people that I had worked with.
agent: Okay. Yeah customer: ... in the, in the creative studio whom we- agent: You just asked them to do a favor for you.
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Got it. And the street signs, I know there's, like, y- you know, the sign of entering a town, like you're entering Oak Bluffs. Like, I know what those look like. It's got, like, it looks like pages of a book. Is that, that's what you're t- focused on? That's what you're using as a model?
customer: ... in the, in the creative studio whom we- agent: You just asked them to do a favor for you. customer: Exactly. Well, these were people that I had worked with.
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https://rss.art19.com/ep…00762e86fb433970
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Yep, we were using that.
agent: You just asked them to do a favor for you. customer: Exactly. Well, these were people that I had worked with. agent: Got it. And the street signs, I know there's, like, y- you know, the sign of entering a town, like you're entering Oak Bluffs. Like, I know what those look like. It's got, like, it looks like page...
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0064
Okay.
customer: Exactly. Well, these were people that I had worked with. agent: Got it. And the street signs, I know there's, like, y- you know, the sign of entering a town, like you're entering Oak Bluffs. Like, I know what those look like. It's got, like, it looks like pages of a book. Is that, that's what you're t- focuse...
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https://rss.art19.com/ep…00762e86fb433970
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And then also, the Vineyard has a very distinct shape of the actual island. It's sort of like a triangle a little bit.
agent: Got it. And the street signs, I know there's, like, y- you know, the sign of entering a town, like you're entering Oak Bluffs. Like, I know what those look like. It's got, like, it looks like pages of a book. Is that, that's what you're t- focused on? That's what you're using as a model? customer: Yep, we were u...
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