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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0066
Yeah.
customer: Yep, we were using that. agent: Okay. customer: And then also, the Vineyard has a very distinct shape of the actual island. It's sort of like a triangle a little bit.
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0067
And we would make a tie, uh, s- another print pattern that had that with whales, um, swimming between the little islands. And those are the first very early patterns that we had. And then we would, like Shep said, I remember going to the New York Public Library and looking up clothing manufacturers and label manufactur...
agent: Okay. customer: And then also, the Vineyard has a very distinct shape of the actual island. It's sort of like a triangle a little bit. agent: Yeah.
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going to the New York Public Library
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So, you know, I think... I look at a necktie. I haven't worn a necktie. I can't even remember the last time I wore a necktie, but, uh, it doesn't seem from the outside like a particularly complex piece of, of apparel. Like, it's just a, you know, it's a shape and... Am I wrong about that? Is it a lot more complex than ...
customer: And then also, the Vineyard has a very distinct shape of the actual island. It's sort of like a triangle a little bit. agent: Yeah. customer: And we would make a tie, uh, s- another print pattern that had that with whales, um, swimming between the little islands. And those are the first very early patterns th...
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It's not. I mean, it's a pretty basic item, but the components really matter. One thing that, uh, most guys will tell you is they like the way a tie ties or they don't, and a lot of that has to do with what's inside it, the interfacing, which we cut apart all the ties that we had, what we liked, what we didn't like and...
agent: Yeah. customer: And we would make a tie, uh, s- another print pattern that had that with whales, um, swimming between the little islands. And those are the first very early patterns that we had. And then we would, like Shep said, I remember going to the New York Public Library and looking up clothing manufacture...
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Hmm
customer: And we would make a tie, uh, s- another print pattern that had that with whales, um, swimming between the little islands. And those are the first very early patterns that we had. And then we would, like Shep said, I remember going to the New York Public Library and looking up clothing manufacturers and label ...
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... and we found that a lot of the ties that didn't tie well were all done one way and the more expensive ones were done the other. So we emulated what we liked and walked away from what we didn't.
agent: So, you know, I think... I look at a necktie. I haven't worn a necktie. I can't even remember the last time I wore a necktie, but, uh, it doesn't seem from the outside like a particularly complex piece of, of apparel. Like, it's just a, you know, it's a shape and... Am I wrong about that? Is it a lot more comple...
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Yeah.
customer: It's not. I mean, it's a pretty basic item, but the components really matter. One thing that, uh, most guys will tell you is they like the way a tie ties or they don't, and a lot of that has to do with what's inside it, the interfacing, which we cut apart all the ties that we had, what we liked, what we didn'...
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But I, I think it's important, you know, we talk about what was going on in the world at the time and what was motivating us. And back then, in the late '90s... See, Shep had the idea of the tie, and I, I was sorta like, well, l- like your response, Guy, like, "These guys are crazy. It's a casual workplace. Nobody's we...
agent: Hmm customer: ... and we found that a lot of the ties that didn't tie well were all done one way and the more expensive ones were done the other. So we emulated what we liked and walked away from what we didn't. agent: Yeah.
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Yeah.
customer: ... and we found that a lot of the ties that didn't tie well were all done one way and the more expensive ones were done the other. So we emulated what we liked and walked away from what we didn't. agent: Yeah. customer: But I, I think it's important, you know, we talk about what was going on in the world at ...
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"This, this idea makes no sense." But what, what really fueled us was not the end game but the journey, and at that time, Nantucket Nectars was a very-
agent: Yeah. customer: But I, I think it's important, you know, we talk about what was going on in the world at the time and what was motivating us. And back then, in the late '90s... See, Shep had the idea of the tie, and I, I was sorta like, well, l- like your response, Guy, like, "These guys are crazy. It's a casual...
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Yes
customer: But I, I think it's important, you know, we talk about what was going on in the world at the time and what was motivating us. And back then, in the late '90s... See, Shep had the idea of the tie, and I, I was sorta like, well, l- like your response, Guy, like, "These guys are crazy. It's a casual workplace. N...
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... popular brand.
agent: Yeah. customer: "This, this idea makes no sense." But what, what really fueled us was not the end game but the journey, and at that time, Nantucket Nectars was a very- agent: Yes
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Yes.
customer: "This, this idea makes no sense." But what, what really fueled us was not the end game but the journey, and at that time, Nantucket Nectars was a very- agent: Yes customer: ... popular brand.
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And, you know, all I could think about was these two guys, Tom and Tom, who got to ride around their boat and meet cool people and enjoy their summer and make a business out of it. And then on a larger scale, you had people like Howard Schultz revolutionizing getting a cup of coffee at Starbucks, David Neeleman at JetB...
agent: Yes customer: ... popular brand. agent: Yes.
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Yeah.
customer: ... popular brand. agent: Yes. customer: And, you know, all I could think about was these two guys, Tom and Tom, who got to ride around their boat and meet cool people and enjoy their summer and make a business out of it. And then on a larger scale, you had people like Howard Schultz revolutionizing getting a...
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And that was, that was the fuel to propel us.
agent: Yes. customer: And, you know, all I could think about was these two guys, Tom and Tom, who got to ride around their boat and meet cool people and enjoy their summer and make a business out of it. And then on a larger scale, you had people like Howard Schultz revolutionizing getting a cup of coffee at Starbucks, ...
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I mean, the Nantucket Nectars thing totally makes sense because that was a big brand. They, uh... I think they eventually sold it, and, uh, it made a lot of money off of it. And it li- it was two guys from Nantucket who had, like, a fruit juice stand and turned it into a really big brand, right? And so I can see how th...
customer: And, you know, all I could think about was these two guys, Tom and Tom, who got to ride around their boat and meet cool people and enjoy their summer and make a business out of it. And then on a larger scale, you had people like Howard Schultz revolutionizing getting a cup of coffee at Starbucks, David Neelem...
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Yeah.
agent: Yeah. customer: And that was, that was the fuel to propel us. agent: I mean, the Nantucket Nectars thing totally makes sense because that was a big brand. They, uh... I think they eventually sold it, and, uh, it made a lot of money off of it. And it li- it was two guys from Nantucket who had, like, a fruit juice...
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All right. So you guys have... You, you're starting to get your ducks in a row, and you are going to produce your first order of ties, and what was the plan? Like, you were going to... Uh, they were gonna be made in New York, I think, right? You found a manufacturer in New York, is that right?
customer: And that was, that was the fuel to propel us. agent: I mean, the Nantucket Nectars thing totally makes sense because that was a big brand. They, uh... I think they eventually sold it, and, uh, it made a lot of money off of it. And it li- it was two guys from Nantucket who had, like, a fruit juice stand and tu...
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Yes.
agent: I mean, the Nantucket Nectars thing totally makes sense because that was a big brand. They, uh... I think they eventually sold it, and, uh, it made a lot of money off of it. And it li- it was two guys from Nantucket who had, like, a fruit juice stand and turned it into a really big brand, right? And so I can see...
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And, and what was the plan? You would order how many, and where would you sell them?
customer: Yeah. agent: All right. So you guys have... You, you're starting to get your ducks in a row, and you are going to produce your first order of ties, and what was the plan? Like, you were going to... Uh, they were gonna be made in New York, I think, right? You found a manufacturer in New York, is that right? cu...
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We... So we ordered enough silk to make 800 ties. So we had, uh, four styles, each in two colors, so that was 800.
agent: All right. So you guys have... You, you're starting to get your ducks in a row, and you are going to produce your first order of ties, and what was the plan? Like, you were going to... Uh, they were gonna be made in New York, I think, right? You found a manufacturer in New York, is that right? customer: Yes. age...
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And the styles were... To- just briefly tell me what each style was.
customer: Yes. agent: And, and what was the plan? You would order how many, and where would you sell them? customer: We... So we ordered enough silk to make 800 ties. So we had, uh, four styles, each in two colors, so that was 800.
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Sure. So we had four styles or four prints. Uh, one was the street signs.
agent: And, and what was the plan? You would order how many, and where would you sell them? customer: We... So we ordered enough silk to make 800 ties. So we had, uh, four styles, each in two colors, so that was 800. agent: And the styles were... To- just briefly tell me what each style was.
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Of Martha's Vineyard, yep.
customer: We... So we ordered enough silk to make 800 ties. So we had, uh, four styles, each in two colors, so that was 800. agent: And the styles were... To- just briefly tell me what each style was. customer: Sure. So we had four styles or four prints. Uh, one was the street signs.
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Yep. Number two was the shape of the island with the whales between them.
agent: And the styles were... To- just briefly tell me what each style was. customer: Sure. So we had four styles or four prints. Uh, one was the street signs. agent: Of Martha's Vineyard, yep.
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Yep.
customer: Sure. So we had four styles or four prints. Uh, one was the street signs. agent: Of Martha's Vineyard, yep. customer: Yep. Number two was the shape of the island with the whales between them.
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Number three was just a fish, a bluefish on it, and number four was a bluefish with, like, a four-by-four Jeep, you know, like an over-sand vehicle between them.
agent: Of Martha's Vineyard, yep. customer: Yep. Number two was the shape of the island with the whales between them. agent: Yep.
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And you couldn't... And if you looked at it from a distance, it would just look like paisley or some... It... You wouldn't know what it was. It would just look like a cool abstract design.
customer: Yep. Number two was the shape of the island with the whales between them. agent: Yep. customer: Number three was just a fish, a bluefish on it, and number four was a bluefish with, like, a four-by-four Jeep, you know, like an over-sand vehicle between them.
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https://rss.art19.com/ep…e86fb433970_0095
Yeah, I mean, our prints have since gotten smaller, but they, they were, they were small enough that they looked appropriate with a suit, particularly at the time.
agent: Yep. customer: Number three was just a fish, a bluefish on it, and number four was a bluefish with, like, a four-by-four Jeep, you know, like an over-sand vehicle between them. agent: And you couldn't... And if you looked at it from a distance, it would just look like paisley or some... It... You wouldn't know w...
1,376.388
1,384.808
customer
eng
en
unknown
other
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high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0096
And by the way, were you still doing your day jobs while you, while you put the, the order in for your first run?
customer: Number three was just a fish, a bluefish on it, and number four was a bluefish with, like, a four-by-four Jeep, you know, like an over-sand vehicle between them. agent: And you couldn't... And if you looked at it from a distance, it would just look like paisley or some... It... You wouldn't know what it was. ...
1,384.808
1,390.408
agent
eng
en
unknown
host
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0097
Yeah.
agent: And you couldn't... And if you looked at it from a distance, it would just look like paisley or some... It... You wouldn't know what it was. It would just look like a cool abstract design. customer: Yeah, I mean, our prints have since gotten smaller, but they, they were, they were small enough that they looked a...
1,390.408
1,390.568
customer
eng
id
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0098
You were, okay.
customer: Yeah, I mean, our prints have since gotten smaller, but they, they were, they were small enough that they looked appropriate with a suit, particularly at the time. agent: And by the way, were you still doing your day jobs while you, while you put the, the order in for your first run? customer: Yeah.
1,391.608
1,391.988
agent
eng
en
unknown
host
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0099
I think the other thing that was... you know, we haven't talked about is how we were going to pay for this. So we financed the business with credit card cash advance checks that we wrote to ourselves. So while we still had our incomes, we signed up for... We each signed up for, like, four or five different credit cards...
agent: And by the way, were you still doing your day jobs while you, while you put the, the order in for your first run? customer: Yeah. agent: You were, okay.
1,391.988
1,417.628
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0100
And hey, how much... I mean, uh, 800 ties, you said, roughly, you were gonna make in that first run?
customer: Yeah. agent: You were, okay. customer: I think the other thing that was... you know, we haven't talked about is how we were going to pay for this. So we financed the business with credit card cash advance checks that we wrote to ourselves. So while we still had our incomes, we signed up for... We each signed ...
1,417.628
1,422.768
agent
eng
en
unknown
host
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0101
Yeah. Right. So we, we screen the, the silk overseas. We bring it into New York. I can remember driving out to the JFK commercial terminal in, you know, in my flip-flops along all these semis, and I'm in the back of, of my Jeep or whatever I was driving at the time, and grabbing the silk and driving it to the manufactu...
agent: You were, okay. customer: I think the other thing that was... you know, we haven't talked about is how we were going to pay for this. So we financed the business with credit card cash advance checks that we wrote to ourselves. So while we still had our incomes, we signed up for... We each signed up for, like, fo...
1,422.768
1,448.528
customer
eng
en
unknown
host
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0102
Got it.
customer: I think the other thing that was... you know, we haven't talked about is how we were going to pay for this. So we financed the business with credit card cash advance checks that we wrote to ourselves. So while we still had our incomes, we signed up for... We each signed up for, like, four or five different cr...
1,448.528
1,448.688
agent
eng
en
unknown
host
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0103
And it's... And they have no sizing, and they take up very little space in retailers.
agent: And hey, how much... I mean, uh, 800 ties, you said, roughly, you were gonna make in that first run? customer: Yeah. Right. So we, we screen the, the silk overseas. We bring it into New York. I can remember driving out to the JFK commercial terminal in, you know, in my flip-flops along all these semis, and I'm i...
1,448.688
1,453.388
customer
eng
en
unknown
other
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0104
Yeah, it's g- it's a great product 'cause you don't have to make large, medium, small. You just make one size, and that's it. Yeah.
customer: Yeah. Right. So we, we screen the, the silk overseas. We bring it into New York. I can remember driving out to the JFK commercial terminal in, you know, in my flip-flops along all these semis, and I'm in the back of, of my Jeep or whatever I was driving at the time, and grabbing the silk and driving it to the...
1,453.388
1,458.928
agent
eng
en
unknown
host
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0105
So we probably... I don't know, Shep, what do you think that first run cost us? Probably 8,000 or 10,000 bucks.And once we got those, it was like a big secret. We were really scared somebody was gonna steal our idea.
agent: Got it. customer: And it's... And they have no sizing, and they take up very little space in retailers. agent: Yeah, it's g- it's a great product 'cause you don't have to make large, medium, small. You just make one size, and that's it. Yeah.
1,458.928
1,471
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0106
Mm.
customer: And it's... And they have no sizing, and they take up very little space in retailers. agent: Yeah, it's g- it's a great product 'cause you don't have to make large, medium, small. You just make one size, and that's it. Yeah. customer: So we probably... I don't know, Shep, what do you think that first run cost...
1,471
1,471.54
agent
eng
pt
unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0107
We knew that other people had, you know, other companies had better resources than we did, and so we thought that, uh, there wasn't any need to tell anybody much of anything until we were ready to go to market.
agent: Yeah, it's g- it's a great product 'cause you don't have to make large, medium, small. You just make one size, and that's it. Yeah. customer: So we probably... I don't know, Shep, what do you think that first run cost us? Probably 8,000 or 10,000 bucks.And once we got those, it was like a big secret. We were rea...
1,471.54
1,483.679
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0108
So all right, so you guys have these designs. You fi- get the, got some cash from credit cards, and you've got a place in... Was it in Manhattan, or was it on Long Island? Where did you find the original manufacturer?
customer: So we probably... I don't know, Shep, what do you think that first run cost us? Probably 8,000 or 10,000 bucks.And once we got those, it was like a big secret. We were really scared somebody was gonna steal our idea. agent: Mm. customer: We knew that other people had, you know, other companies had better reso...
1,483.68
1,496.5
agent
eng
en
unknown
host
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0109
In Long Island City, yeah.
agent: Mm. customer: We knew that other people had, you know, other companies had better resources than we did, and so we thought that, uh, there wasn't any need to tell anybody much of anything until we were ready to go to market. agent: So all right, so you guys have these designs. You fi- get the, got some cash from...
1,496.5
1,497.98
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0110
And how did you... Did they require you to, like, pay it all in advance or what?
customer: We knew that other people had, you know, other companies had better resources than we did, and so we thought that, uh, there wasn't any need to tell anybody much of anything until we were ready to go to market. agent: So all right, so you guys have these designs. You fi- get the, got some cash from credit car...
1,497.98
1,503.24
agent
eng
en
unknown
host
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0111
So I think at the time, we would pay by the dozen. I think that's still how it works. Um, and so the, a lot of it was they were the cut-and-sew factory. They had people who could hand-sew the ties, which is a real skill. It's not something that just anybody could do. So we would deliver all the paid components to them....
agent: So all right, so you guys have these designs. You fi- get the, got some cash from credit cards, and you've got a place in... Was it in Manhattan, or was it on Long Island? Where did you find the original manufacturer? customer: In Long Island City, yeah. agent: And how did you... Did they require you to, like, p...
1,503.24
1,526.74
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0112
Got it. Okay. And, and so how long, roughly, w- would it have taken at that time to make 800 ties?
customer: In Long Island City, yeah. agent: And how did you... Did they require you to, like, pay it all in advance or what? customer: So I think at the time, we would pay by the dozen. I think that's still how it works. Um, and so the, a lot of it was they were the cut-and-sew factory. They had people who could hand-s...
1,526.74
1,533.3
agent
eng
en
unknown
host
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0113
The process from start to finish is probably about four months, and what we learned over time is that we figured out ways to abbreviate that, to cut it down.
agent: And how did you... Did they require you to, like, pay it all in advance or what? customer: So I think at the time, we would pay by the dozen. I think that's still how it works. Um, and so the, a lot of it was they were the cut-and-sew factory. They had people who could hand-sew the ties, which is a real skill. I...
1,533.3
1,544.94
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0114
Okay, so you get the first, um, order put in, and when they were ready, were you guys still working your jobs, or were you, w- were you... Had you quit at that point?
customer: So I think at the time, we would pay by the dozen. I think that's still how it works. Um, and so the, a lot of it was they were the cut-and-sew factory. They had people who could hand-sew the ties, which is a real skill. It's not something that just anybody could do. So we would deliver all the paid component...
1,544.94
1,557.26
agent
eng
en
unknown
host
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0115
We, we quit in May of '98. Uh, you know, leading up to... We had very much decided by, I would say, April that we were definitely going to quit our jobs. But a- again, it's, it's very... Even a job that you don't like, it's very-
agent: Got it. Okay. And, and so how long, roughly, w- would it have taken at that time to make 800 ties? customer: The process from start to finish is probably about four months, and what we learned over time is that we figured out ways to abbreviate that, to cut it down. agent: Okay, so you get the first, um, order p...
1,557.26
1,571.82
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0116
Yeah
customer: The process from start to finish is probably about four months, and what we learned over time is that we figured out ways to abbreviate that, to cut it down. agent: Okay, so you get the first, um, order put in, and when they were ready, were you guys still working your jobs, or were you, w- were you... Had yo...
1,571.82
1,571.89
agent
eng
tr
unknown
host
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0117
... hard to quit.
agent: Okay, so you get the first, um, order put in, and when they were ready, were you guys still working your jobs, or were you, w- were you... Had you quit at that point? customer: We, we quit in May of '98. Uh, you know, leading up to... We had very much decided by, I would say, April that we were definitely going ...
1,571.89
1,572.64
customer
eng
fr
unknown
founder
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... hard to quit.
high
Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0118
It's scary.
customer: We, we quit in May of '98. Uh, you know, leading up to... We had very much decided by, I would say, April that we were definitely going to quit our jobs. But a- again, it's, it's very... Even a job that you don't like, it's very- agent: Yeah customer: ... hard to quit.
1,572.64
1,573.82
agent
eng
en
unknown
host
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0119
Totally scary, even at, as a young guy, and one of the... We started to ramp up to sort of get ourselves excited for it, and we ramped up in sort of unusual ways. We, we were s- very concerned about health insurance and not having health insurance, so we actually got our wisdom teeth pulled on the same day, even though...
agent: Yeah customer: ... hard to quit. agent: It's scary.
1,573.82
1,593.42
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0120
Hmm.
customer: ... hard to quit. agent: It's scary. customer: Totally scary, even at, as a young guy, and one of the... We started to ramp up to sort of get ourselves excited for it, and we ramped up in sort of unusual ways. We, we were s- very concerned about health insurance and not having health insurance, so we actually...
1,593.42
1,594.48
agent
eng
sv
unknown
host
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0121
And so we got all these things together, and we quit. Uh, I think we both gave notice on the same day, towards the end of May. Um, I remember Shep called me. He said, "I quit." I said, "Bullshit. Did you?" He's like, "No, no, I did." I'm like, "Really?" He's like, "No, I quit." I said, "Okay, give me five minutes," and...
agent: It's scary. customer: Totally scary, even at, as a young guy, and one of the... We started to ramp up to sort of get ourselves excited for it, and we ramped up in sort of unusual ways. We, we were s- very concerned about health insurance and not having health insurance, so we actually got our wisdom teeth pulled...
1,594.48
1,626.92
customer
eng
en
unknown
founder
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0122
Yeah. [laughs]
customer: Totally scary, even at, as a young guy, and one of the... We started to ramp up to sort of get ourselves excited for it, and we ramped up in sort of unusual ways. We, we were s- very concerned about health insurance and not having health insurance, so we actually got our wisdom teeth pulled on the same day, e...
1,626.92
1,627.56
agent
eng
id
unknown
host
0
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0123
And to be honest with you, I don't think we've ever been as happy as we were on that ride-
agent: Hmm. customer: And so we got all these things together, and we quit. Uh, I think we both gave notice on the same day, towards the end of May. Um, I remember Shep called me. He said, "I quit." I said, "Bullshit. Did you?" He's like, "No, no, I did." I'm like, "Really?" He's like, "No, I quit." I said, "Okay, give...
1,627.56
1,632.22
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0124
Hmm. Yeah
customer: And so we got all these things together, and we quit. Uh, I think we both gave notice on the same day, towards the end of May. Um, I remember Shep called me. He said, "I quit." I said, "Bullshit. Did you?" He's like, "No, no, I did." I'm like, "Really?" He's like, "No, I quit." I said, "Okay, give me five min...
1,632.22
1,633.41
agent
eng
tr
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... because we finally did it. And we went home, and our parents were pretty upset with us.
agent: Yeah. [laughs] customer: And to be honest with you, I don't think we've ever been as happy as we were on that ride- agent: Hmm. Yeah
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They were upset because you had stable jobs.
customer: And to be honest with you, I don't think we've ever been as happy as we were on that ride- agent: Hmm. Yeah customer: ... because we finally did it. And we went home, and our parents were pretty upset with us.
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Yeah. My, my girlfriend at the time, who's now my wife, you know, all she wanted to do was get married, and I just quit my good job.
agent: Hmm. Yeah customer: ... because we finally did it. And we went home, and our parents were pretty upset with us. agent: They were upset because you had stable jobs.
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When we come back in just a moment, Shep and Ian start to sell their ties on the Vineyard and grab a moment of guerrilla marketing in the middle of a presidential scandal. Stay with us. I'm Guy Raz, and you're listening to How I Built This. When it comes to your health and wellbeing, the right care can change everythin...
customer: ... because we finally did it. And we went home, and our parents were pretty upset with us. agent: They were upset because you had stable jobs. customer: Yeah. My, my girlfriend at the time, who's now my wife, you know, all she wanted to do was get married, and I just quit my good job.
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So once we had the ties, I remember I was up on Martha's Vineyard and went to a couple of local stores, and I showed them our product. Shep was still in New York because I had a few samples, and he was waiting for the last batch of ties to be completed. And we didn't have any idea that, like, stores bought things in ad...
agent: They were upset because you had stable jobs. customer: Yeah. My, my girlfriend at the time, who's now my wife, you know, all she wanted to do was get married, and I just quit my good job. agent: When we come back in just a moment, Shep and Ian start to sell their ties on the Vineyard and grab a moment of guerril...
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Like, you'd walk into a store... So the, the plan was to go to boutiques on Martha's Vineyard and sell them that way initially?
customer: Yeah. My, my girlfriend at the time, who's now my wife, you know, all she wanted to do was get married, and I just quit my good job. agent: When we come back in just a moment, Shep and Ian start to sell their ties on the Vineyard and grab a moment of guerrilla marketing in the middle of a presidential scandal...
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I rode my bike. I put on a pair of khaki shorts and a white shirt and one of our Vineyard Vines ties, a red tie with street signs on it, and I went to a local mom-and-pop shop called The Fleegers. And I walked in there and I said, "This is what we're doing. Um, what do you think?" It was a store that we had been custom...
agent: When we come back in just a moment, Shep and Ian start to sell their ties on the Vineyard and grab a moment of guerrilla marketing in the middle of a presidential scandal. Stay with us. I'm Guy Raz, and you're listening to How I Built This. When it comes to your health and wellbeing, the right care can change ev...
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So you knew them.
customer: So once we had the ties, I remember I was up on Martha's Vineyard and went to a couple of local stores, and I showed them our product. Shep was still in New York because I had a few samples, and he was waiting for the last batch of ties to be completed. And we didn't have any idea that, like, stores bought th...
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And she-
agent: Like, you'd walk into a store... So the, the plan was to go to boutiques on Martha's Vineyard and sell them that way initially? customer: I rode my bike. I put on a pair of khaki shorts and a white shirt and one of our Vineyard Vines ties, a red tie with street signs on it, and I went to a local mom-and-pop shop...
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You knew the manager.
customer: I rode my bike. I put on a pair of khaki shorts and a white shirt and one of our Vineyard Vines ties, a red tie with street signs on it, and I went to a local mom-and-pop shop called The Fleegers. And I walked in there and I said, "This is what we're doing. Um, what do you think?" It was a store that we had b...
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I knew her a little bit.
agent: So you knew them. customer: And she- agent: You knew the manager.
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Yeah.
customer: And she- agent: You knew the manager. customer: I knew her a little bit.
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Um, and, uh, I was a kid, and she said, "You know, why not?" And, and we had made, like, a little stand that could go on the counter, so we had thought of that in advance. Said, "Leave you a stand. I could sell you some," fully anticipating that we would leave them on consignment. We wanted them to go out to retail at ...
agent: You knew the manager. customer: I knew her a little bit. agent: Yeah.
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Wow.
customer: I knew her a little bit. agent: Yeah. customer: Um, and, uh, I was a kid, and she said, "You know, why not?" And, and we had made, like, a little stand that could go on the counter, so we had thought of that in advance. Said, "Leave you a stand. I could sell you some," fully anticipating that we would leave t...
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Right, Shep? Am I get- am I getting this right? She, she- Yeah, at least 100 and something. Well, it was $1,800. I just remember it was $1,800.
agent: Yeah. customer: Um, and, uh, I was a kid, and she said, "You know, why not?" And, and we had made, like, a little stand that could go on the counter, so we had thought of that in advance. Said, "Leave you a stand. I could sell you some," fully anticipating that we would leave them on consignment. We wanted them ...
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Yeah.
customer: Um, and, uh, I was a kid, and she said, "You know, why not?" And, and we had made, like, a little stand that could go on the counter, so we had thought of that in advance. Said, "Leave you a stand. I could sell you some," fully anticipating that we would leave them on consignment. We wanted them to go out to ...
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So I remember... That was 60 ties.
agent: Wow. customer: Right, Shep? Am I get- am I getting this right? She, she- Yeah, at least 100 and something. Well, it was $1,800. I just remember it was $1,800. agent: Yeah.
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That's amazing.
customer: Right, Shep? Am I get- am I getting this right? She, she- Yeah, at least 100 and something. Well, it was $1,800. I just remember it was $1,800. agent: Yeah. customer: So I remember... That was 60 ties.
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Yeah. It was a crazy amount of money to us at the time-
agent: Yeah. customer: So I remember... That was 60 ties. agent: That's amazing.
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Hmm
customer: So I remember... That was 60 ties. agent: That's amazing. customer: Yeah. It was a crazy amount of money to us at the time-
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... uh, and still. And so I remember going across the street and saying to Shep, uh, "Mrs. Fleeger just bought, you know, couple thousand dollars worth of ties. We're not gonna have to work anymore." Like, literally like that. It was like- [laughs] ... I made more money in five minutes walking in that store.
agent: That's amazing. customer: Yeah. It was a crazy amount of money to us at the time- agent: Hmm
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Yeah. And did you have success with the rest of the inventory or, or, or not?
customer: Yeah. It was a crazy amount of money to us at the time- agent: Hmm customer: ... uh, and still. And so I remember going across the street and saying to Shep, uh, "Mrs. Fleeger just bought, you know, couple thousand dollars worth of ties. We're not gonna have to work anymore." Like, literally like that. It was...
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Yeah, so we, we also went to another couple stores. Um, and unbeknownst to us, there was a store called Murray's on the Vineyard, which is no relationship, even though our last name is Murray.
agent: Hmm customer: ... uh, and still. And so I remember going across the street and saying to Shep, uh, "Mrs. Fleeger just bought, you know, couple thousand dollars worth of ties. We're not gonna have to work anymore." Like, literally like that. It was like- [laughs] ... I made more money in five minutes walking in t...
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Yeah.
customer: ... uh, and still. And so I remember going across the street and saying to Shep, uh, "Mrs. Fleeger just bought, you know, couple thousand dollars worth of ties. We're not gonna have to work anymore." Like, literally like that. It was like- [laughs] ... I made more money in five minutes walking in that store. ...
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And they bought some ties, but they did something that we didn't anticipate. They also had a store in Nantucket. And going to the Vineyard your whole life, you don't necessarily ever really go to Nantucket or vice versa. And w- within the first couple weeks, they had taken half their inventory, particularly just the on...
agent: Yeah. And did you have success with the rest of the inventory or, or, or not? customer: Yeah, so we, we also went to another couple stores. Um, and unbeknownst to us, there was a store called Murray's on the Vineyard, which is no relationship, even though our last name is Murray. agent: Yeah.
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Hmm.
customer: Yeah, so we, we also went to another couple stores. Um, and unbeknownst to us, there was a store called Murray's on the Vineyard, which is no relationship, even though our last name is Murray. agent: Yeah. customer: And they bought some ties, but they did something that we didn't anticipate. They also had a s...
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And, you know, so then we said, "Oh, boy, we've got an idea that's bigger than just Martha's Vineyard."
agent: Yeah. customer: And they bought some ties, but they did something that we didn't anticipate. They also had a store in Nantucket. And going to the Vineyard your whole life, you don't necessarily ever really go to Nantucket or vice versa. And w- within the first couple weeks, they had taken half their inventory, p...
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Tell me about the aesthetic you're... 'Cause it's just a tie business at this point. You're not thinking beyond ties, right? Is that fair to say?
customer: And they bought some ties, but they did something that we didn't anticipate. They also had a store in Nantucket. And going to the Vineyard your whole life, you don't necessarily ever really go to Nantucket or vice versa. And w- within the first couple weeks, they had taken half their inventory, particularly j...
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Yeah. What we found early on, and the whole height of the casual workplace worked towards our advantage. 'Cause people were no longer buying ties because they had to, 'cause they had to wear them every day. They were we- buying a tie because they were going to a wedding or a graduation or some sort of occasion. And so ...
agent: Hmm. customer: And, you know, so then we said, "Oh, boy, we've got an idea that's bigger than just Martha's Vineyard." agent: Tell me about the aesthetic you're... 'Cause it's just a tie business at this point. You're not thinking beyond ties, right? Is that fair to say?
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people who wore our ties were part of a, like a in-the-know group
medium
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Yeah.
customer: And, you know, so then we said, "Oh, boy, we've got an idea that's bigger than just Martha's Vineyard." agent: Tell me about the aesthetic you're... 'Cause it's just a tie business at this point. You're not thinking beyond ties, right? Is that fair to say? customer: Yeah. What we found early on, and the whole...
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We almost, like, created a tribe.
agent: Tell me about the aesthetic you're... 'Cause it's just a tie business at this point. You're not thinking beyond ties, right? Is that fair to say? customer: Yeah. What we found early on, and the whole height of the casual workplace worked towards our advantage. 'Cause people were no longer buying ties because the...
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0156
Yeah. Um, so I, I read a story, and I... While I was, like, sort of researching about, you know, about you guys, uh, that you were also in the Vineyard during a very, uh, kind of a wild time because there was all that, uh, Bill Clinton scandal, right? Uh, uh, that, you know, the Monica Lewinsky story and, and he was on...
customer: Yeah. What we found early on, and the whole height of the casual workplace worked towards our advantage. 'Cause people were no longer buying ties because they had to, 'cause they had to wear them every day. They were we- buying a tie because they were going to a wedding or a graduation or some sort of occasio...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0157
So that, that summer, in addition to selling ties at the local stores, we always would keep our backpack with us in case we met somebody, and we could just sorta tell them our story about what we were doing, and we were selling ties pretty much everywhere. And I can remember Shep called me. He was actually in New York....
agent: Yeah. customer: We almost, like, created a tribe. agent: Yeah. Um, so I, I read a story, and I... While I was, like, sort of researching about, you know, about you guys, uh, that you were also in the Vineyard during a very, uh, kind of a wild time because there was all that, uh, Bill Clinton scandal, right? Uh, ...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0158
They're reporters.
customer: We almost, like, created a tribe. agent: Yeah. Um, so I, I read a story, and I... While I was, like, sort of researching about, you know, about you guys, uh, that you were also in the Vineyard during a very, uh, kind of a wild time because there was all that, uh, Bill Clinton scandal, right? Uh, uh, that, you...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0159
There was nobody there. And they said to me... And I was a total wise-ass. They said, you know, "What, what are you doing?" I said, "Well, my name's Ian, and I started a company just recently with my brother. It's called Vineyard Vines, and I heard that the president is wearing ties that young people give him. I wonder...
agent: Yeah. Um, so I, I read a story, and I... While I was, like, sort of researching about, you know, about you guys, uh, that you were also in the Vineyard during a very, uh, kind of a wild time because there was all that, uh, Bill Clinton scandal, right? Uh, uh, that, you know, the Monica Lewinsky story and, and he...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0160
[laughs]
customer: So that, that summer, in addition to selling ties at the local stores, we always would keep our backpack with us in case we met somebody, and we could just sorta tell them our story about what we were doing, and we were selling ties pretty much everywhere. And I can remember Shep called me. He was actually in...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0161
And that night, that little clip was on every major news network on the 6:30 news nationwide.
agent: They're reporters. customer: There was nobody there. And they said to me... And I was a total wise-ass. They said, you know, "What, what are you doing?" I said, "Well, my name's Ian, and I started a company just recently with my brother. It's called Vineyard Vines, and I heard that the president is wearing ties ...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0162
I bet. I bet, yeah.
customer: There was nobody there. And they said to me... And I was a total wise-ass. They said, you know, "What, what are you doing?" I said, "Well, my name's Ian, and I started a company just recently with my brother. It's called Vineyard Vines, and I heard that the president is wearing ties that young people give him...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0163
And-
agent: [laughs] customer: And that night, that little clip was on every major news network on the 6:30 news nationwide. agent: I bet. I bet, yeah.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0164
I mean, right
customer: And that night, that little clip was on every major news network on the 6:30 news nationwide. agent: I bet. I bet, yeah. customer: And-
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0165
... so right then and there we saw, wow, um, there's a, there is a way to amplify what we're doing and to do that for free if you're clever.
agent: I bet. I bet, yeah. customer: And- agent: I mean, right
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct