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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0180
Like a, a, a, yeah, 'cause of course dogs are used, yeah. It's amazing. I, I know I was familiar with these 'cause I, back in, in the day, I was a, a war reporter and spent two and a half years in and out of Iraq and saw, saw these in action, and, uh, uh, they were remarkable. I mean, iRobot still was a relatively smal...
customer: Like it's a, a fallen comrade. agent: Or a dog, right? customer: Yeah.
2,093.032
2,149.712
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0181
You know, I, I, I told this story about how people would come and say, "Hey, Colin, uh, when are you gonna clean my floors?"
agent: Or a dog, right? customer: Yeah. agent: Like a, a, a, yeah, 'cause of course dogs are used, yeah. It's amazing. I, I know I was familiar with these 'cause I, back in, in the day, I was a, a war reporter and spent two and a half years in and out of Iraq and saw, saw these in action, and, uh, uh, they were remarka...
2,150.832
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0182
Yeah.
customer: Yeah. agent: Like a, a, a, yeah, 'cause of course dogs are used, yeah. It's amazing. I, I know I was familiar with these 'cause I, back in, in the day, I was a, a war reporter and spent two and a half years in and out of Iraq and saw, saw these in action, and, uh, uh, they were remarkable. I mean, iRobot stil...
2,157.192
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0183
And so we knew this was a good idea. And one of the early employees, a guy named Joe Jones, had actually built, while he was at, uh, working at MIT, a, a little round robot that picked up some... It couldn't actually pick up dust, but it, if you crumpled up little, the right size little bits of ball-
agent: Like a, a, a, yeah, 'cause of course dogs are used, yeah. It's amazing. I, I know I was familiar with these 'cause I, back in, in the day, I was a, a war reporter and spent two and a half years in and out of Iraq and saw, saw these in action, and, uh, uh, they were remarkable. I mean, iRobot still was a relative...
2,157.612
2,178.572
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0184
It could suck it up
customer: You know, I, I, I told this story about how people would come and say, "Hey, Colin, uh, when are you gonna clean my floors?" agent: Yeah. customer: And so we knew this was a good idea. And one of the early employees, a guy named Joe Jones, had actually built, while he was at, uh, working at MIT, a, a little r...
2,178.572
2,179.052
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0185
... it could suck it up. You know, and then 12 years pass, and the toy contract was coming to an end.
agent: Yeah. customer: And so we knew this was a good idea. And one of the early employees, a guy named Joe Jones, had actually built, while he was at, uh, working at MIT, a, a little round robot that picked up some... It couldn't actually pick up dust, but it, if you crumpled up little, the right size little bits of b...
2,179.052
2,186.092
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0186
Hmm.
customer: And so we knew this was a good idea. And one of the early employees, a guy named Joe Jones, had actually built, while he was at, uh, working at MIT, a, a little round robot that picked up some... It couldn't actually pick up dust, but it, if you crumpled up little, the right size little bits of ball- agent: I...
2,186.092
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0187
And Joe came up to me and said, "Hey, Colin, I think it's time to do the vacuum." Can I, can we work on it two weeks? Give us 15 grand in parts and I'll have a prototype. So they went and they, um, they m- made it round, and it was round so that it would never drive into anywhere, that it couldn't turn around in its ow...
agent: It could suck it up customer: ... it could suck it up. You know, and then 12 years pass, and the toy contract was coming to an end. agent: Hmm.
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2,213.264
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0188
Mm-hmm
customer: ... it could suck it up. You know, and then 12 years pass, and the toy contract was coming to an end. agent: Hmm. customer: And Joe came up to me and said, "Hey, Colin, I think it's time to do the vacuum." Can I, can we work on it two weeks? Give us 15 grand in parts and I'll have a prototype. So they went an...
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0189
... and escape. And it dragged an electrostatic cloth, like a Swiffer cloth, behind it. It wasn't a vacuum.
agent: Hmm. customer: And Joe came up to me and said, "Hey, Colin, I think it's time to do the vacuum." Can I, can we work on it two weeks? Give us 15 grand in parts and I'll have a prototype. So they went and they, um, they m- made it round, and it was round so that it would never drive into anywhere, that it couldn't...
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2,220.303
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0190
Okay.
customer: And Joe came up to me and said, "Hey, Colin, I think it's time to do the vacuum." Can I, can we work on it two weeks? Give us 15 grand in parts and I'll have a prototype. So they went and they, um, they m- made it round, and it was round so that it would never drive into anywhere, that it couldn't turn around...
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0191
And it kinda worked.
agent: Mm-hmm customer: ... and escape. And it dragged an electrostatic cloth, like a Swiffer cloth, behind it. It wasn't a vacuum. agent: Okay.
2,220.804
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0192
But it didn't have-
customer: ... and escape. And it dragged an electrostatic cloth, like a Swiffer cloth, behind it. It wasn't a vacuum. agent: Okay. customer: And it kinda worked.
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0193
No eyes.
agent: Okay. customer: And it kinda worked. agent: But it didn't have-
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0194
Now it's different. No camera for navigation, no-
customer: And it kinda worked. agent: But it didn't have- customer: No eyes.
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0195
No, that came much later.
agent: But it didn't have- customer: No eyes. agent: Now it's different. No camera for navigation, no-
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0196
Okay. Gotcha.
customer: No eyes. agent: Now it's different. No camera for navigation, no- customer: No, that came much later.
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0197
Um, so w- we kept developing this idea, and we knew we needed a better navigation system, but at the time, there was no navigation system good enough to give you an actual position.
agent: Now it's different. No camera for navigation, no- customer: No, that came much later. agent: Okay. Gotcha.
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0198
Right, 'cause i- if it was just randomly bumping, you couldn't guarantee that it was gonna clean the entire floor of the room.
customer: No, that came much later. agent: Okay. Gotcha. customer: Um, so w- we kept developing this idea, and we knew we needed a better navigation system, but at the time, there was no navigation system good enough to give you an actual position.
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2,250.164
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0199
Correct. You know, no one's gonna die if you didn't. Um-
agent: Okay. Gotcha. customer: Um, so w- we kept developing this idea, and we knew we needed a better navigation system, but at the time, there was no navigation system good enough to give you an actual position. agent: Right, 'cause i- if it was just randomly bumping, you couldn't guarantee that it was gonna clean the...
2,250.164
2,253.324
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0200
Right. [laughs]
customer: Um, so w- we kept developing this idea, and we knew we needed a better navigation system, but at the time, there was no navigation system good enough to give you an actual position. agent: Right, 'cause i- if it was just randomly bumping, you couldn't guarantee that it was gonna clean the entire floor of the ...
2,253.324
2,253.534
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0201
... but it had to do, it had to do a good enough job.
agent: Right, 'cause i- if it was just randomly bumping, you couldn't guarantee that it was gonna clean the entire floor of the room. customer: Correct. You know, no one's gonna die if you didn't. Um- agent: Right. [laughs]
2,253.534
2,256.114
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0202
Yeah.
customer: Correct. You know, no one's gonna die if you didn't. Um- agent: Right. [laughs] customer: ... but it had to do, it had to do a good enough job.
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0203
And then we had done research with customers around the product. One of the early problems with Roomba was if it was only dragging an electrostatic cloth, it was not valued by the consumer.
agent: Right. [laughs] customer: ... but it had to do, it had to do a good enough job. agent: Yeah.
2,256.124
2,274.144
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0204
Right. It's just, that's just a dr- it's just dragging a piece of cloth on your floor.
customer: ... but it had to do, it had to do a good enough job. agent: Yeah. customer: And then we had done research with customers around the product. One of the early problems with Roomba was if it was only dragging an electrostatic cloth, it was not valued by the consumer.
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2,278.604
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0205
Right.
agent: Yeah. customer: And then we had done research with customers around the product. One of the early problems with Roomba was if it was only dragging an electrostatic cloth, it was not valued by the consumer. agent: Right. It's just, that's just a dr- it's just dragging a piece of cloth on your floor.
2,278.604
2,279.004
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0206
I can do that.
customer: And then we had done research with customers around the product. One of the early problems with Roomba was if it was only dragging an electrostatic cloth, it was not valued by the consumer. agent: Right. It's just, that's just a dr- it's just dragging a piece of cloth on your floor. customer: Right.
2,279.004
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0207
Right. And so th- they would say, "Well, how much would you pay?" And it's like, well, we pay 40, 50 bucks for that. It's like, the battery costs-
agent: Right. It's just, that's just a dr- it's just dragging a piece of cloth on your floor. customer: Right. agent: I can do that.
2,279.584
2,286.234
customer
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0208
Mm-hmm
customer: Right. agent: I can do that. customer: Right. And so th- they would say, "Well, how much would you pay?" And it's like, well, we pay 40, 50 bucks for that. It's like, the battery costs-
2,286.234
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agent
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0209
... 40 bucks. I mean-
agent: I can do that. customer: Right. And so th- they would say, "Well, how much would you pay?" And it's like, well, we pay 40, 50 bucks for that. It's like, the battery costs- agent: Mm-hmm
2,286.234
2,287.144
customer
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0210
Right
customer: Right. And so th- they would say, "Well, how much would you pay?" And it's like, well, we pay 40, 50 bucks for that. It's like, the battery costs- agent: Mm-hmm customer: ... 40 bucks. I mean-
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2,287.444
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... I mean, come on.
agent: Mm-hmm customer: ... 40 bucks. I mean- agent: Right
2,287.444
2,287.984
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https://rss.art19.com/ep…e86fb433970_0212
Yeah.
customer: ... 40 bucks. I mean- agent: Right customer: ... I mean, come on.
2,287.984
2,288.304
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0213
The, um, uh, you know, this isn't gonna work. It's like, well, what if it was a vacuum? It's like, oh, well, if it was a vacuum, then I'd pay hundreds of dollars for it. And it was like, uh, okay, uh, time to make a vacuum. And then we had to go invent the world's most efficient vacuum cleaner because we, we couldn't a...
agent: Right customer: ... I mean, come on. agent: Yeah.
2,288.304
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0214
Yeah
customer: ... I mean, come on. agent: Yeah. customer: The, um, uh, you know, this isn't gonna work. It's like, well, what if it was a vacuum? It's like, oh, well, if it was a vacuum, then I'd pay hundreds of dollars for it. And it was like, uh, okay, uh, time to make a vacuum. And then we had to go invent the world's m...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0215
... toys and industrial cleaning-
agent: Yeah. customer: The, um, uh, you know, this isn't gonna work. It's like, well, what if it was a vacuum? It's like, oh, well, if it was a vacuum, then I'd pay hundreds of dollars for it. And it was like, uh, okay, uh, time to make a vacuum. And then we had to go invent the world's most efficient vacuum cleaner be...
2,378.534
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0216
Cleaning, right
customer: The, um, uh, you know, this isn't gonna work. It's like, well, what if it was a vacuum? It's like, oh, well, if it was a vacuum, then I'd pay hundreds of dollars for it. And it was like, uh, okay, uh, time to make a vacuum. And then we had to go invent the world's most efficient vacuum cleaner because we, we ...
2,381.604
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agent
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0217
... to, to come along, and then it's, then it's kinda obvious that what you should do. And, and, uh, you know, the th- the, some of our biggest challenges had to do with how do we sell this thing because we had far less experience on, on that front.
agent: Yeah customer: ... toys and industrial cleaning- agent: Cleaning, right
2,382.164
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0218
This is in 2002 when you finally had a product to launch.
customer: ... toys and industrial cleaning- agent: Cleaning, right customer: ... to, to come along, and then it's, then it's kinda obvious that what you should do. And, and, uh, you know, the th- the, some of our biggest challenges had to do with how do we sell this thing because we had far less experience on, on that ...
2,396.784
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agent
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0219
Finally had a product to launch, and we thought Sharper Image was gonna do it, um, and then they backed out, and I called up Brookstone.
agent: Cleaning, right customer: ... to, to come along, and then it's, then it's kinda obvious that what you should do. And, and, uh, you know, the th- the, some of our biggest challenges had to do with how do we sell this thing because we had far less experience on, on that front. agent: This is in 2002 when you final...
2,400.304
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customer
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founder
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0220
Yeah, I was gonna say, Sharper Image, no, then you call Brookstone. [laughs]
customer: ... to, to come along, and then it's, then it's kinda obvious that what you should do. And, and, uh, you know, the th- the, some of our biggest challenges had to do with how do we sell this thing because we had far less experience on, on that front. agent: This is in 2002 when you finally had a product to lau...
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agent
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0221
Right, and, and the Brookstone story was amazing because the only person who answered the phone, 'cause we dialed everybody, was this woman who was in charge of the hard-to-find tool catalog, and it was her first day on the job. So she hadn't yet been trained that she shouldn't talk to people like us, and so she heard ...
agent: This is in 2002 when you finally had a product to launch. customer: Finally had a product to launch, and we thought Sharper Image was gonna do it, um, and then they backed out, and I called up Brookstone. agent: Yeah, I was gonna say, Sharper Image, no, then you call Brookstone. [laughs]
2,412.544
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customer
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0222
And you could demo this. You could say, "Here you go."
customer: Finally had a product to launch, and we thought Sharper Image was gonna do it, um, and then they backed out, and I called up Brookstone. agent: Yeah, I was gonna say, Sharper Image, no, then you call Brookstone. [laughs] customer: Right, and, and the Brookstone story was amazing because the only person who an...
2,454.244
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agent
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0223
Yeah, yeah, c- we, we, we, we had working demo.
agent: Yeah, I was gonna say, Sharper Image, no, then you call Brookstone. [laughs] customer: Right, and, and the Brookstone story was amazing because the only person who answered the phone, 'cause we dialed everybody, was this woman who was in charge of the hard-to-find tool catalog, and it was her first day on the jo...
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so
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0224
Would you bring, like, Cheerios or something to, like, put on the ground?
customer: Right, and, and the Brookstone story was amazing because the only person who answered the phone, 'cause we dialed everybody, was this woman who was in charge of the hard-to-find tool catalog, and it was her first day on the job. So she hadn't yet been trained that she shouldn't talk to people like us, and so ...
2,458.984
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agent
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0225
So my secret was to, to... I, I would, like a vacuum cleaner salesman, I, I would have a, a little Ziploc bag of Cheerios in my back pocket.
agent: And you could demo this. You could say, "Here you go." customer: Yeah, yeah, c- we, we, we, we had working demo. agent: Would you bring, like, Cheerios or something to, like, put on the ground?
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0226
You literally had Che- I just said Cheerios 'cause I think of kids and Cheerios.
customer: Yeah, yeah, c- we, we, we, we had working demo. agent: Would you bring, like, Cheerios or something to, like, put on the ground? customer: So my secret was to, to... I, I would, like a vacuum cleaner salesman, I, I would have a, a little Ziploc bag of Cheerios in my back pocket.
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0227
No, no, no.
agent: Would you bring, like, Cheerios or something to, like, put on the ground? customer: So my secret was to, to... I, I would, like a vacuum cleaner salesman, I, I would have a, a little Ziploc bag of Cheerios in my back pocket. agent: You literally had Che- I just said Cheerios 'cause I think of kids and Cheerios.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0228
Okay.
customer: So my secret was to, to... I, I would, like a vacuum cleaner salesman, I, I would have a, a little Ziploc bag of Cheerios in my back pocket. agent: You literally had Che- I just said Cheerios 'cause I think of kids and Cheerios. customer: No, no, no.
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https://rss.art19.com/ep…e86fb433970_0229
Cheerios was the best-
agent: You literally had Che- I just said Cheerios 'cause I think of kids and Cheerios. customer: No, no, no. agent: Okay.
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https://rss.art19.com/ep…00762e86fb433970
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Are great, yeah
customer: No, no, no. agent: Okay. customer: Cheerios was the best-
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... because what I would do, I, you know, we'd be in, be in their conference room, and I'd, they would say, "Oh, that's neat. Does it actually work?" And I'd say, "Well, of course it works." It's like, "Really? Prove it." And then so I would take these Cheerios out of my back pocket and I would sprinkle them on their f...
agent: Okay. customer: Cheerios was the best- agent: Are great, yeah
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0232
Hmm.
customer: Cheerios was the best- agent: Are great, yeah customer: ... because what I would do, I, you know, we'd be in, be in their conference room, and I'd, they would say, "Oh, that's neat. Does it actually work?" And I'd say, "Well, of course it works." It's like, "Really? Prove it." And then so I would take these C...
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0233
The dust, the, the big chunks, everything, and it was, you know, Cheerios are bright, so on a dark carpet they show up really well. And the, and it, it's like, oh my God, it, it works. And we went to, like, from the lowest to the highest level at, at, at, uh, Brookstone in about 40 minutes, and then the head of product...
agent: Are great, yeah customer: ... because what I would do, I, you know, we'd be in, be in their conference room, and I'd, they would say, "Oh, that's neat. Does it actually work?" And I'd say, "Well, of course it works." It's like, "Really? Prove it." And then so I would take these Cheerios out of my back pocket and...
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0234
Amazing.
customer: ... because what I would do, I, you know, we'd be in, be in their conference room, and I'd, they would say, "Oh, that's neat. Does it actually work?" And I'd say, "Well, of course it works." It's like, "Really? Prove it." And then so I would take these Cheerios out of my back pocket and I would sprinkle them ...
2,542.244
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agent
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0235
And so that we launched with Brookstone, and about two weeks later I get this call from the woman managing our account, Pam Kamelsky, and I remember her name. And she's like, "Hey, Colin, how's it going?" I was like, "Well, how's it going with you?" And it's like, "Well, well, pretty good. You know, we'd like to, we'd ...
agent: Hmm. customer: The dust, the, the big chunks, everything, and it was, you know, Cheerios are bright, so on a dark carpet they show up really well. And the, and it, it's like, oh my God, it, it works. And we went to, like, from the lowest to the highest level at, at, at, uh, Brookstone in about 40 minutes, and th...
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0236
Wow. How did that, how did that happen? I mean, Brookstone, of course, uh, we... I remember we did an episode on the Tempur-Pedic mattress, and it started with a pillow-
customer: The dust, the, the big chunks, everything, and it was, you know, Cheerios are bright, so on a dark carpet they show up really well. And the, and it, it's like, oh my God, it, it works. And we went to, like, from the lowest to the highest level at, at, at, uh, Brookstone in about 40 minutes, and then the head ...
2,569.08
2,579.5
agent
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0237
Yeah
agent: Amazing. customer: And so that we launched with Brookstone, and about two weeks later I get this call from the woman managing our account, Pam Kamelsky, and I remember her name. And she's like, "Hey, Colin, how's it going?" I was like, "Well, how's it going with you?" And it's like, "Well, well, pretty good. You...
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customer
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0238
... and they launched that at Brookstone. So, you know, Brookstone, but still, Brookstone is not Target. It's not Walmart. How did it do so well? Was it, uh, was it just 'cause it was so weird and unusual it got press coverage?
customer: And so that we launched with Brookstone, and about two weeks later I get this call from the woman managing our account, Pam Kamelsky, and I remember her name. And she's like, "Hey, Colin, how's it going?" I was like, "Well, how's it going with you?" And it's like, "Well, well, pretty good. You know, we'd like...
2,579.62
2,592.48
agent
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0239
It was two things. First, Brookstone discovered that if they put it in front of the store-
agent: Wow. How did that, how did that happen? I mean, Brookstone, of course, uh, we... I remember we did an episode on the Tempur-Pedic mattress, and it started with a pillow- customer: Yeah agent: ... and they launched that at Brookstone. So, you know, Brookstone, but still, Brookstone is not Target. It's not Walmart...
2,592.48
2,600.74
customer
eng
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0240
Hmm
customer: Yeah agent: ... and they launched that at Brookstone. So, you know, Brookstone, but still, Brookstone is not Target. It's not Walmart. How did it do so well? Was it, uh, was it just 'cause it was so weird and unusual it got press coverage? customer: It was two things. First, Brookstone discovered that if they...
2,600.74
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agent
eng
da
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0241
... and just threw down dirt and Cheerios and stuff and wh- and showed it working-
agent: ... and they launched that at Brookstone. So, you know, Brookstone, but still, Brookstone is not Target. It's not Walmart. How did it do so well? Was it, uh, was it just 'cause it was so weird and unusual it got press coverage? customer: It was two things. First, Brookstone discovered that if they put it in fron...
2,600.96
2,605.96
customer
eng
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0242
Yes
customer: It was two things. First, Brookstone discovered that if they put it in front of the store- agent: Hmm customer: ... and just threw down dirt and Cheerios and stuff and wh- and showed it working-
2,605.96
2,606.8
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0243
... it would draw traffic into the store.
agent: Hmm customer: ... and just threw down dirt and Cheerios and stuff and wh- and showed it working- agent: Yes
2,606.8
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0244
In the mall.
customer: ... and just threw down dirt and Cheerios and stuff and wh- and showed it working- agent: Yes customer: ... it would draw traffic into the store.
2,609.2
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0245
In the mall.
agent: Yes customer: ... it would draw traffic into the store. agent: In the mall.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0246
Right, in the shopping mall, yeah.
customer: ... it would draw traffic into the store. agent: In the mall. customer: In the mall.
2,610.05
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0247
So it, it demoed really well. But combine that with the press, because we had no money to advertise. We had, uh, $5,000 a month for PR, I think was, was our budget. But that, that whole shtick where I go into the conference room and throw Cheerios on the, on the, on the ground, no one believed this thing worked. And th...
agent: In the mall. customer: In the mall. agent: Right, in the shopping mall, yeah.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0248
That's incredible. So you guys were probably popping champagne bottles thinking, "This is it."
customer: In the mall. agent: Right, in the shopping mall, yeah. customer: So it, it demoed really well. But combine that with the press, because we had no money to advertise. We had, uh, $5,000 a month for PR, I think was, was our budget. But that, that whole shtick where I go into the conference room and throw Cheeri...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0249
Yeah.
agent: Right, in the shopping mall, yeah. customer: So it, it demoed really well. But combine that with the press, because we had no money to advertise. We had, uh, $5,000 a month for PR, I think was, was our budget. But that, that whole shtick where I go into the conference room and throw Cheerios on the, on the, on t...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0250
"We, we, we finally struck, struck gold here."
customer: So it, it demoed really well. But combine that with the press, because we had no money to advertise. We had, uh, $5,000 a month for PR, I think was, was our budget. But that, that whole shtick where I go into the conference room and throw Cheerios on the, on the, on the ground, no one believed this thing work...
2,665.65
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0251
It, it, absolutely. It, it was validation after 12 years of beating our heads against the wall again, 12 years-
agent: That's incredible. So you guys were probably popping champagne bottles thinking, "This is it." customer: Yeah. agent: "We, we, we finally struck, struck gold here."
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0252
Ah
customer: Yeah. agent: "We, we, we finally struck, struck gold here." customer: It, it, absolutely. It, it was validation after 12 years of beating our heads against the wall again, 12 years-
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0253
... of wondering whether we would ever find that robot that everyone could get.
agent: "We, we, we finally struck, struck gold here." customer: It, it, absolutely. It, it was validation after 12 years of beating our heads against the wall again, 12 years- agent: Ah
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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It's amazing. I read that, that by the end of that year, I mean, what a turnaround, 14, almost $15 million in revenue-
customer: It, it, absolutely. It, it was validation after 12 years of beating our heads against the wall again, 12 years- agent: Ah customer: ... of wondering whether we would ever find that robot that everyone could get.
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0255
Yes
agent: Ah customer: ... of wondering whether we would ever find that robot that everyone could get. agent: It's amazing. I read that, that by the end of that year, I mean, what a turnaround, 14, almost $15 million in revenue-
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0256
... for iRobot, which is incredible given that y- the year started out not, not good. Um, I read that on the strength of that amazing, those, those three months in 2002, you, y- yous very, well, very understandably ordered a ton of robots to, to, to be made for 2003 because you sell 70,000 in three months, you're gonna...
customer: ... of wondering whether we would ever find that robot that everyone could get. agent: It's amazing. I read that, that by the end of that year, I mean, what a turnaround, 14, almost $15 million in revenue- customer: Yes
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0257
Right. So, uh, that euphoria certainly, uh, turned around fast. I mean, it, it, it, you know, 70,000 in a quarter, we should sell 300,000 in, in 2003. And, um, it almost didn't turn out that way. In fact, we had a commercial that we made which completely failed. I describe it as a commercial made by engineers for engin...
agent: It's amazing. I read that, that by the end of that year, I mean, what a turnaround, 14, almost $15 million in revenue- customer: Yes agent: ... for iRobot, which is incredible given that y- the year started out not, not good. Um, I read that on the strength of that amazing, those, those three months in 2002, you...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0258
It was just a practical commercial showing what the thing did?
customer: Yes agent: ... for iRobot, which is incredible given that y- the year started out not, not good. Um, I read that on the strength of that amazing, those, those three months in 2002, you, y- yous very, well, very understandably ordered a ton of robots to, to, to be made for 2003 because you sell 70,000 in three...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0259
Yeah, and, and it didn't resonate.
agent: ... for iRobot, which is incredible given that y- the year started out not, not good. Um, I read that on the strength of that amazing, those, those three months in 2002, you, y- yous very, well, very understandably ordered a ton of robots to, to, to be made for 2003 because you sell 70,000 in three months, you'r...
2,751.5
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0260
I haven't seen that commercial. Was it just like a, literally like, "Hey, our floor is messy. Why I got this..." Like, was it-
customer: Right. So, uh, that euphoria certainly, uh, turned around fast. I mean, it, it, it, you know, 70,000 in a quarter, we should sell 300,000 in, in 2003. And, um, it almost didn't turn out that way. In fact, we had a commercial that we made which completely failed. I describe it as a commercial made by engineers...
2,753.6
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agent
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0261
It didn't show any people. Uh-
agent: It was just a practical commercial showing what the thing did? customer: Yeah, and, and it didn't resonate. agent: I haven't seen that commercial. Was it just like a, literally like, "Hey, our floor is messy. Why I got this..." Like, was it-
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0262
Okay
customer: Yeah, and, and it didn't resonate. agent: I haven't seen that commercial. Was it just like a, literally like, "Hey, our floor is messy. Why I got this..." Like, was it- customer: It didn't show any people. Uh-
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0263
... it just showed the robot driving around the ground-
agent: I haven't seen that commercial. Was it just like a, literally like, "Hey, our floor is messy. Why I got this..." Like, was it- customer: It didn't show any people. Uh- agent: Okay
2,761.77
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0264
Oh, okay
customer: It didn't show any people. Uh- agent: Okay customer: ... it just showed the robot driving around the ground-
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0265
... picking up stuff, going under things.
agent: Okay customer: ... it just showed the robot driving around the ground- agent: Oh, okay
2,763.85
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0266
Oh, my God, you should have put a cat on it.
customer: ... it just showed the robot driving around the ground- agent: Oh, okay customer: ... picking up stuff, going under things.
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0267
We did have, you know, one of our most epic slogans in that first commercial, which was, "If it's down there, we'll get it." Uh, but, you know, that didn't work either. The, uh-
agent: Oh, okay customer: ... picking up stuff, going under things. agent: Oh, my God, you should have put a cat on it.
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0268
No.
customer: ... picking up stuff, going under things. agent: Oh, my God, you should have put a cat on it. customer: We did have, you know, one of our most epic slogans in that first commercial, which was, "If it's down there, we'll get it." Uh, but, you know, that didn't work either. The, uh-
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0269
No. But, uh, you know, so we ended, in 2003, it was after Black Friday, after Cyber Monday, and we had sold a grand total of 50,000 robots from that, uh, year, and we're sitting on-
agent: Oh, my God, you should have put a cat on it. customer: We did have, you know, one of our most epic slogans in that first commercial, which was, "If it's down there, we'll get it." Uh, but, you know, that didn't work either. The, uh- agent: No.
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0270
Wow
customer: We did have, you know, one of our most epic slogans in that first commercial, which was, "If it's down there, we'll get it." Uh, but, you know, that didn't work either. The, uh- agent: No. customer: No. But, uh, you know, so we ended, in 2003, it was after Black Friday, after Cyber Monday, and we had sold a g...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0271
... 250,000 robots.
agent: No. customer: No. But, uh, you know, so we ended, in 2003, it was after Black Friday, after Cyber Monday, and we had sold a grand total of 50,000 robots from that, uh, year, and we're sitting on- agent: Wow
2,792.94
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0272
That's not good. I mean, that's a lot of inventory and-
customer: No. But, uh, you know, so we ended, in 2003, it was after Black Friday, after Cyber Monday, and we had sold a grand total of 50,000 robots from that, uh, year, and we're sitting on- agent: Wow customer: ... 250,000 robots.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0273
Yeah. That would be existential crisis time.
agent: Wow customer: ... 250,000 robots. agent: That's not good. I mean, that's a lot of inventory and-
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customer
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Llama-3.3-70B-Instruct_20260713T143033Z
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https://rss.art19.com/ep…00762e86fb433970
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When we come back in just a moment, Roomba gets a marketing makeover from a totally unexpected source, a Pepsi ad starring Dave Chappelle. Stay with us. I'm Guy Raz, and you're listening to How I Built This. Work can be a little weird. I've had plenty of those moments early in my career, and honestly, even later. I rem...
customer: ... 250,000 robots. agent: That's not good. I mean, that's a lot of inventory and- customer: Yeah. That would be existential crisis time.
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agent
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0275
We used to, uh, bring the whole company together for, for stand-up for a couple minutes at the beginning of every day and just sort of, "Okay, how's it going? How's it going?" So here we are, it's like, you know, Wednesday after Cyber Monday, and the guy running the, the, uh, uh, e-commerce store said, "Hey, why did sa...
agent: That's not good. I mean, that's a lot of inventory and- customer: Yeah. That would be existential crisis time. agent: When we come back in just a moment, Roomba gets a marketing makeover from a totally unexpected source, a Pepsi ad starring Dave Chappelle. Stay with us. I'm Guy Raz, and you're listening to How I...
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0276
After that ad?
customer: Yeah. That would be existential crisis time. agent: When we come back in just a moment, Roomba gets a marketing makeover from a totally unexpected source, a Pepsi ad starring Dave Chappelle. Stay with us. I'm Guy Raz, and you're listening to How I Built This. Work can be a little weird. I've had plenty of tho...
3,073.23
3,074.37
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0277
After that ad hit.
agent: When we come back in just a moment, Roomba gets a marketing makeover from a totally unexpected source, a Pepsi ad starring Dave Chappelle. Stay with us. I'm Guy Raz, and you're listening to How I Built This. Work can be a little weird. I've had plenty of those moments early in my career, and honestly, even later...
3,074.37
3,076.449
customer
eng
en
unknown
host
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0
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0278
I mean, uh, uh, Pepsi basically made an ad for you without even telling you.
customer: We used to, uh, bring the whole company together for, for stand-up for a couple minutes at the beginning of every day and just sort of, "Okay, how's it going? How's it going?" So here we are, it's like, you know, Wednesday after Cyber Monday, and the guy running the, the, uh, uh, e-commerce store said, "Hey, ...
3,076.449
3,080.71
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unknown
host
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0279
With celebrity endorsement, with... You know, and it was funny, and we kind of realized we knew nothing about marketing and started hiring people into the company that could help tell our story better, and so it's a huge epiphany for me. It was 2004.
agent: After that ad? customer: After that ad hit. agent: I mean, uh, uh, Pepsi basically made an ad for you without even telling you.
3,080.71
3,101.01
customer
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en
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct