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null | Terms you agree to when you use Facebook.
Information that we receive and how it's used.
What isn't allowed and how to report abuse
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null | ## Meta Platforms, Inc. is now providing Facebook in the UK. We've updated our Terms of Service and Privacy Policy to reflect this change on 25 April 2023. Learn more about Meta and our vision for the metaverse.
## Terms of Service
Meta builds technologies and services that enable people to connect with each other, b... |
null | Policies that outline what is and isn't allowed on the Facebook app.
Policies that outline what is and isn't allowed on the Instagram app.
Policies for ad content and business assets.
Other policies that apply to Meta technologies.
How we update our policies, measure results, work with others and more.
How we supp... |
null | ##### Meta Business Help Centre
# Branded Content Policies
We define branded content as a creator or publisher's content that features or is influenced by a business partner for an exchange of value, such as monetary payment or free gifts.
Branded content may only be posted with the use of the branded content tool, ... |
null | Products sold on Facebook, Instagram and WhatsApp must comply with our Commerce Policies. Additionally, products sold on Facebook must comply with Facebook's Community Standards, and products sold on Instagram must comply with Instagram's Community Guidelines. Buyers and sellers are also responsible for complying with ... |
null | Terms and Policies
Community Feedback on all Meta Company Products must comply with the following policies, as well as our Data Policy, Community Standards, Branded Content Guidelines and Terms of Service. You are responsible for ensuring that your Community Feedback complies with all applicable laws, statutes, and re... |
null | ##### Meta Business Help Centre
# Content Monetisation Policies
We offer features and products that help creators and publishers earn money from their content. This content has to follow certain rules.
All content on Facebook must comply with our Terms of Service and Community Standards. These are our high-level rul... |
null | ##### Meta Business Help Centre
# Partner Monetisation Policies
In order for publishers, creators and third-party providers to utilise monetisation tools on Facebook, they must pass and remain compliant with a set of rules called Partner Monetisation Policies and Content Monetisation Policies.
These rules apply to a... |
null | Last updated: 31 October 2023
**If you are under the age of eighteen (18), or age of majority in the state or country of your residence, you may only use payments features through the Meta Products with the involvement of your parent or guardian. Make sure that you review the Payments Terms with your parent or guardia... |
null | The following Jobs Policies provide guidance on what types of employment posts are allowed on Facebook. These policies, along with our Community Standards, govern posts for employment, including all job posts on Pages and in groups. Businesses and individuals posting jobs are responsible for ensuring that their posts c... |
null | Terms and Policies
The following terms, as well as our Privacy Policy, Community Standards and Terms of Service, apply to the creators and admins of Pages, groups and events. Note that other terms and policies, including our Developer Policies, may also apply depending on how you use our services.
Pages, groups and e... |
null | # Create your ad. Find new customers. Grow your business.
Access tools, get support and discover how Meta ads can deliver results that matter.
##### Facebook Business Suite
# Learn how to get started with the tools for your business to thrive on Facebook and Instagram.
Learn more#### Discover more tools for your bu... |
null | ## Goals
# Build brand awareness online.
Spread the word about your business and stay top of mind when you use Meta tools to increase brand awareness.
## Introduce followers to your business with posts.
Posts and stories can help get the word out about your business. Use these free tools to communicate with your au... |
null | ## Get more clients
# Find new clients and grow your business.
## Make it easy for customers to contact your business.
Before you start getting new clients, establish an online presence for your business with a Facebook Page that tells your customers everything they need to know about your business. Then, add an act... |
null | ## Goals
# Sell more products online.
Increase your online sales by reaching new audiences and building customer relationships with Meta tools.
## Connect with customers through Meta messaging platforms.
Messenger allows you to answer frequently asked questions, provide customer support and even close sales.
## Bu... |
null | ###### Whether you're creating videos or publishing to a blog, Facebook monetisation tools help you earn more money.
1
### 1. Include ads in your videos.
If you're publishing video content on Facebook, you could be eligible to make money through in-stream ads. To use this type of monetisation, you need to meet sever... |
null | ## Facebook Page
Build an online business profile and get discovered by fans and customers with a Facebook Page.
##### Introduction
# What is a Facebook Page?
A Facebook Page is where customers go to discover and engage with your business. Setting up a Page is simple and free, and it looks great on both desktop and... |
null | ## Meta Business Suite
Manage all of your business activity on Facebook, Messenger and Instagram from one place with Meta Business Suite.
##### Introduction
# What is Meta Business Suite?
Meta Business Suite is a one-stop shop where you can manage all of your marketing and advertising activities on Facebook and Ins... |
null | ##### Introduction
# What is a shop on Facebook and Instagram?
A shop is your online storefront where people can browse, explore and purchase your products directly on Facebook and Instagram.
With customisable collections and simple design tools, you can showcase featured products, bring your brand to life and make ... |
null | ##### Introduction
# What is Ads Manager?
Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It's an all-in-one tool for creating ads, managing when and where they'll run, and tracking how well your campaigns are performing towards your marketing goals.
With the... |
null | # Grow your business from anywhere with Facebook.
## Market your business on Facebook and reach a world of new customers.
## With Facebook, the potential for growth is boundless.
1.
2.
3.
##### FAQ
## Get help with your most frequently asked questions.
Here are a few topics to help to you market your business o... |
null | ##### Messenger
# Grow your business with conversations on Messenger.
Use Messenger to broaden your reach, connect with customers and deliver standout customer service.
## Turn every conversation into an opportunity.
### Messenger lets businesses engage new customers and build lasting loyalty through conversational... |
null | # Your customers are here. Find them with Meta ads.
Reach new and existing customers as they connect with people and find communities on Facebook, Instagram, Messenger and WhatsApp.
## What are Meta ads?
Build lasting connections with customers with Facebook ads, Instagram ads and ads clicking to WhatsApp and Messen... |
null | # Maximise your performance
Unlock your business's full performance potential with Performance 5
##### Account simplification
## Simplify account structure to improve ROI
At the start of each campaign, ad sets go through an initial learning phase as the delivery system explores which audiences and placements work b... |
null | ###### Tell more people about your business by running ads on Facebook, Instagram, Messenger and Audience Network. With self-serve tools and easy-to-read reports, you can reach your customers and find new ones.
## How to run ad campaigns on Facebook and Instagram
1
### 1. Choose your ad objective.
Objectives help t... |
null | # Facebook ads guide
## Update to Meta Ads Manager objectives
### We are gradually introducing a new set of six campaign objectives in Ads Manager: **awareness**, **traffic**, **engagement**, **leads**, **app promotion** and **sales**.
## Advertise with confidence
Help people discover your brand across Facebook pro... |
null | # Meta Creative Centre
Tell us about you
## My business is
## and I want to
##### Creative inspiration
## Be inspired by small businesses with best-in-class video and image ads.
**Advanced SimRacing**
Advanced SimRacing
**Advanced SimRacing**
Advanced SimRacing
**Coloring Pins**
Coloring Pins
**Culotta Crea... |
null | ### META BLUEPRINT
# Free online courses
Explore fast, free, self-guided courses to help build your marketing skills across Facebook, Messenger, Instagram and WhatsApp.
Explore fast, free, self-guided courses to help build your marketing skills across Facebook, Messenger, Instagram and WhatsApp.
Provide your email ... |
null | ### Meta Blueprint > Credentials
# Meta Certification
Build on your professional skills. Grow your marketing career. Earn a Meta Certification.
### The value of Meta Certification
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Develop digital skills to improve your productivity, cr... |
null | ### Campaign guidance navigator
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Advertising doesn't have to be complicated. We want to help make it easier.
Jump to the insightsNot sure where to begin?
Advertising doesn't have to be complicated. We want to help make it easier.
Jump to the insightsNot sure where ... |
null | The combination of high connection and entertainment values gives Meta a unique advantage to connect people with brands. The most representative among them is the short video Reels, which is popular all over the world. Reels is a new visual language that leads Meta towards a video-based social media ecosystem. |
null | # Marketing case studies and success stories
## Get winning advertising solutions from businesses like yours. Learn from these inspirational local, regional and global advertising case studies and success stories.
Learn from these inspirational local, regional and global advertising case studies and success stories. |
null | # Meta Business Help Centre
## Find business support
Search the Business Help Centre for information on how to troubleshoot ads, manage accounts, monetise content and sell on Facebook and Instagram.
Search the Business Help Centre for information on how to troubleshoot ads, manage accounts, monetise content and sell... |
null | By submitting this form, you agree to receive marketing related electronic communications from Meta, including news, events, updates and promotional emails. You may withdraw your consent and unsubscribe from these at any time, for example, by clicking the unsubscribe link included in our emails. For more information ab... |
null | ## Meta business account management help
Learn how to build and manage your business on Facebook and Instagram. Find out everything that you need to know from how to create an account, to setting up a Facebook business Page to the different types of audiences that you can target. |
null | ## Meta publishing posts and content help
Create compelling content, reach new audiences, improve your content strategy and find guidelines for publishing on Facebook.
Create compelling content, reach new audiences, improve your content strategy and find guidelines for publishing on Facebook.
Provide your email addr... |
null | ## Get help with Meta business account advertising
Learn all you need to know about Facebook and Instagram ads. Find out how to create ads, track ongoing campaigns, run ad experiments, create audiences and other general advertising tips.
Learn all you need to know about Facebook and Instagram ads. Find out how to cre... |
null | ## Meta business account selling help
Get answers about setting up and managing your shop. Find resources to improve your shopping experience, reach customers and boost business.
Get answers about setting up and managing your shop. Find resources to improve your shopping experience, reach customers and boost business... |
null | ## Help for monetising a Meta business account
Find quick answers to all of your monetisation questions. Learn about tools for creators, in-app advertising and promoting your content.
Find quick answers to all of your monetisation questions. Learn about tools for creators, in-app advertising and promoting your conten... |
null | Partners, take a look at the new Data sources page on the partner hub
See new resources## Meta Business Partners are trusted experts who enable businesses to grow
# About the programme
When you become a Meta Business Partner, you join a network of partners with the expertise to help businesses face the tasks of toda... |
null | ### Still searching? Here are some links that we think you'll like.
### Meta Business Help Centre
Solve a problem with step-by-step instructions, troubleshooting information and frequently asked questions.
### Meta Blueprint
Learn the skills that you need to use Facebook, Messenger and Instagram to grow your busine... |
null | # Meta Blueprint
##### Discover online learning courses, training programmes and certification that can help you get the most out of Meta technologies.
## Explore the course catalogue.
Learn to grow your business with the Meta Business Coach, an automated chat bot on WhatsApp. Chat now |
null | # Facebook ads guide
## Update to Meta Ads Manager objectives
### We are gradually introducing a new set of six campaign objectives in Ads Manager: **awareness**, **traffic**, **engagement**, **leads**, **app promotion** and **sales**.
## Advertise with confidence
Help people discover your brand across Facebook pro... |
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null | ### Still searching? Here are some links that we think you'll like.
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null | #### Facebook Business
# Introducing Facebook Business Suite
Today, we announced Facebook Business Suite, a single place across mobile and desktop for businesses to access the tools they need to thrive across Facebook and Instagram. Currently, Business Suite includes tools such as posting, messaging, insights and adv... |
null | ##### Meta Live Skilling
## Advanced Series
Maximise your ad performance this festive season with the help of experts in Meta technologies.
#### More Featured Updates
#### Resource centre
#### Find expert tips to help your business take the next step in the right direction.
#### Foundation Series
#### For a gent... |
null | ##### Meta Live Skilling
## Advanced Series
Maximise your ad performance this festive season with the help of experts in Meta technologies.
#### More Featured Updates
#### Resource centre
#### Find expert tips to help your business take the next step in the right direction.
#### Foundation Series
#### For a gent... |
null | #### Facebook Business
# New courses to bring your business online
As businesses around the world are shifting their focus online, many are wondering where to start. To help with this transition, our business education programme, Facebook Blueprint, launched 15 new courses that cover the fundamentals. As always, our ... |
null | #### Facebook Business
# New courses to bring your business online
As businesses around the world are shifting their focus online, many are wondering where to start. To help with this transition, our business education programme, Facebook Blueprint, launched 15 new courses that cover the fundamentals. As always, our ... |
null | ##### Free tools
## Grow your small business for free with Meta tools.
Find your audience and connect with your customers on Facebook, Instagram, WhatsApp and Messenger.
## Get started with free tools
## Share content with your followers.
## Posts
## Share content and start conversations with posts.
Posts are a ... |
null | By submitting this form, you agree to receive marketing related electronic communications from Meta, including news, events, updates and promotional emails. You may withdraw your consent and unsubscribe from these at any time, for example, by clicking the unsubscribe link included in our emails. For more information ab... |
null | # Do more with conversations
Engage audiences, accelerate sales and drive better customer support outcomes on the platform with more than 2 billion users around the world.
Engage audiences, accelerate sales and drive better customer support outcomes on the platform with more than 2 billion users around the world.
Wh... |
null | ## Use the power of Facebook targeting to run effective ads on thousands of mobile apps.
With Audience Network, you can run campaigns across publishers and environments using Facebook targeting capabilities, ad formats and management tools. Your ads will reach people on a growing network of high-quality mobile apps, e... |
null | ##### Free tools
## Grow your small business for free with Meta tools.
Find your audience and connect with your customers on Facebook, Instagram, WhatsApp and Messenger.
## Get started with free tools
## Share content with your followers.
## Posts
## Share content and start conversations with posts.
Posts are a ... |
null | ## Facebook Page
Build an online business profile and get discovered by fans and customers with a Facebook Page.
##### Introduction
# What is a Facebook Page?
A Facebook Page is where customers go to discover and engage with your business. Setting up a Page is simple and free, and it looks great on both desktop and... |
null | ## Be recognized as a business.
## When you create a business account on Instagram, you’ll be able to get insights about your stories, posts and followers.
140M
#### estimated monthly active businesses across the Facebook family1.
Get the insights you need to fuel your Instagram marketing strategy with Facebook IQ’... |
null | ## Connect with people in the everyday moments with Stories ads.
## Why do people love Stories?1
### They're immersive.
73% of people in the US agree that stories enable them to experience new things outside their everyday lives.
### They're authentic.
65% of people in the US say that stories help them feel closer... |
null | ## Facebook ads
Reach future customers and fans on Facebook with engaging ads that appear across a range of devices.
##### Introduction
# What are Facebook ads?
Facebook ads are ads that are shown on Facebook. They can help you reach the more than two billion people who use Facebook every month.1
You don’t have to... |
null | ## Be where your customers are.
Messenger ad solutions help send people into conversations with your business, which helps you drive the results that matter.
1.3 billionpeople use Messenger every month1.
78%of people using smartphones will message every month by end of 20182.
Get the insights you need to make conve... |
null | ## What type of ads can you run on Instagram?
Instagram offers inspiring and seamless ways to tell your story. No matter what type of business you are, there's an ad format that can help you reach your marketing goals.
### Photo ads
Tell your story through a clean, simple and beautiful creative canvas. Photos can be... |
null | # Video ads
## Tell your brand's story and build your business with video
## Video makes up about half of the time that people spend on Facebook1
Whether it's through social video ad formats – such as Feed, Stories and Reels – or online video content where in-stream ads appear, you can reach people where they're spe... |
null | ## Facebook Page
Build an online business profile and get discovered by fans and customers with a Facebook Page.
Quick start guide
# Here’s how to create a Facebook Page for your business.
**Add your business name and description.**Name your Page after your business, or another name that people search for to find y... |
null | ###### Connect with more people in your neighbourhood to increase in-store traffic and local sales. You can promote your local business with Facebook by updating your accounts, advertising to the right people and refining your campaigns.
## How to increase local sales
1
### 1. Put your store on the map.
Update your... |
null | ###### Put your app front and centre to showcase features, help grow your user base and keep people coming back.
## How to promote your app
1
### 1. Promote your app from your Facebook Page.
One of the easiest ways to promote your start-up's app is through your Facebook Page. Showcase screenshots and videos, explai... |
null | ###### Meet new customers and offer multiple ways to connect, generate quality leads at scale and integrate with your existing workflows.
1
### 1. Meet people where they are.
Connect with potential customers through their preferred mode of communication – via forms, calls or messages.
Get started
Related resources... |
null | ##### Make smarter business decisions with actionable insights.
# Unlock the total value of your marketing with measurement solutions from Meta.
## Effective marketing is built on understanding what drives results.
## Build your strategy with Meta Business Partners.
Meta works with industry leaders in measurement t... |
null | # Retargeting
## Inspire people to rediscover what they love about your business.
##### Overview
## How does retargeting on Facebook help your business?
Reach audiences who already know you.Advertise to people who have visited your website, app, shop or Facebook Page.
Personalise every ad for every customer, autom... |
null | # Find your customers and grow your small business.
Build customer relationships and reach new audiences on Facebook, Instagram and WhatsApp.
## See what your small business can do.
## Get discovered by new customers online.
Facebook and Instagram have free tools to help build your online presence:
- Create a Page... |
null | ### Industries
# Marketing solutions tailored specifically to your industry.
Discover advertising resources and marketing support to help you achieve your business goals and confidently connect with the customers you want.
##### Targeted guidance
## Find what you are looking for.
From vehicles to travel, explore i... |
null | # Welcome to the Agency Success Centre.
Get expert Meta advertising guidance all in one place. We have resources to help drive strategy conversations, deliver strong results and impress clients with the latest recommendations.
## Access agency-specific guidance and tools:
##### How to position Meta solutions to clie... |
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