workflows/lead_generation.md

Workflow: Lead Generation

Objective: Identify and qualify high-potential leads for a specific niche/service by researching industry trends, competitor activities, and online communities.

Required Inputs

• TARGET_AUDIENCE: The group of people or companies to target (e.g., "Seed-stage FinTech startups", "Real estate agents in Austin").
• VALUE_PROPOSITION: What's being offered (e.g., "AI-powered CRM enrichment", "SEO-optimized blog posts").

Steps

1. Market Research

   • Identify top 5 pain points for the TARGET_AUDIENCE.
   • Use the search_web tool to find recent discussions and news related to these pain points.

2. Lead Sourcing

   • Identify relevant platforms where the TARGET_AUDIENCE is active (e.g., LinkedIn, Reddit, industry-specific forums).
   • Use specialized tools (to be developed) to scrape or query for potential leads.

3. Lead Qualification

   • For each lead found:
     • Check for relevance to the VALUE_PROPOSITION.
     • Find contact information or primary decision-makers where possible.
     • Look for "buying signals" (e.g., recent funding, job postings, social media activity).

4. Outreach Preparation

   • Draft personalized hooks for each qualified lead based on their specific needs or recent activities.

Edge Cases

• Low data availability: If research yields few results, expand the TARGET_AUDIENCE or pivot the VALUE_PROPOSITION to a related niche.
• Outdated info: Always verify contact details or company status through secondary sources.