workflows/lead_generation.md

# Workflow: Lead Generation

**Objective**: Identify and qualify high-potential leads for a specific niche/service by researching industry trends, competitor activities, and online communities.

## Required Inputs
- `TARGET_AUDIENCE`: The group of people or companies to target (e.g., "Seed-stage FinTech startups", "Real estate agents in Austin").
- `VALUE_PROPOSITION`: What's being offered (e.g., "AI-powered CRM enrichment", "SEO-optimized blog posts").

## Steps

1. **Market Research**
   - Identify top 5 pain points for the `TARGET_AUDIENCE`.
   - Use the `search_web` tool to find recent discussions and news related to these pain points.

2. **Lead Sourcing**
   - Identify relevant platforms where the `TARGET_AUDIENCE` is active (e.g., LinkedIn, Reddit, industry-specific forums).
   - Use specialized tools (to be developed) to scrape or query for potential leads.

3. **Lead Qualification**
   - For each lead found:
     - Check for relevance to the `VALUE_PROPOSITION`.
     - Find contact information or primary decision-makers where possible.
     - Look for "buying signals" (e.g., recent funding, job postings, social media activity).

4. **Outreach Preparation**
   - Draft personalized hooks for each qualified lead based on their specific needs or recent activities.

## Edge Cases
- **Low data availability**: If research yields few results, expand the `TARGET_AUDIENCE` or pivot the `VALUE_PROPOSITION` to a related niche.
- **Outdated info**: Always verify contact details or company status through secondary sources.