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FORMULA FOR SUCCESS|FORMULA FOR SUCCESS
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One, be passionate about the profession of selling.|One, be passionate about the profession of selling.
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Two, believe in your product.|Two, believe in your product.
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Five, there is no substitute for hard work.|Five, there is no substitute for hard work.
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Six, practice persistence don't quit.|Six, practice persistence don't quit.
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Eight, be knowledgeable about your product, service and industry.|Eight, be knowledgeable about your product, service and industry.
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Nine, get on a continuous education program.|Nine, get on a continuous education program.
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Ten, Evaluate your performance, daily, weekly, monthly|Ten, Evaluate your performance, daily, weekly, monthly
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and with each evaluation, note three positive things you are doing and three things you need to improve until the next evaluation.|and with each evaluation, note three positive things you are doing and three things you need to improve until the next evaluation.
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Reinforce the positive and replace the negative.|Reinforce the positive and replace the negative.
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Wise people learn from their mistakes but wiser people learn from others’ mistakes.|Wise people learn from their mistakes but wiser people learn from others’ mistakes.
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Twelve, Be enthusiastic - it shows belief in your product and in your profession.|Twelve, Be enthusiastic - it shows belief in your product and in your profession.
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Thirteen, Empathize with your prospect.|Thirteen, Empathize with your prospect.
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Put yourself in the other person’s shoes. Fourteen, Become a high energy person.|Put yourself in the other person’s shoes. Fourteen, Become a high energy person.
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It shows you have a clear destination and the determination to achieve it. Avoid burnout.|It shows you have a clear destination and the determination to achieve it. Avoid burnout.
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Fifteen, Build high self-esteem and display self-confidence.|Fifteen, Build high self-esteem and display self-confidence.
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Seventeen, Develop pride in performance. No matter what you do, do it with great pride.|Seventeen, Develop pride in performance. No matter what you do, do it with great pride.
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Let your work speak for you and when your work speaks for you, don’t interrupt.|Let your work speak for you and when your work speaks for you, don’t interrupt.
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Nineteen, Stand by your principles of integrity. Your credibility determines your profitability in life.|Nineteen, Stand by your principles of integrity. Your credibility determines your profitability in life.
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Your goodwill is more than your money.|Your goodwill is more than your money.
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Do the right thing, the first time, every time.|Do the right thing, the first time, every time.
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Twenty One, Autograph you work with excellence.|Twenty One, Autograph you work with excellence.
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I would also recommend that you associate with people of high moral character because positive people reinforce the positive.|I would also recommend that you associate with people of high moral character because positive people reinforce the positive.
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George Washington said, ‘Associate yourself with men of good quality, if you esteem your own reputation,|George Washington said, ‘Associate yourself with men of good quality, if you esteem your own reputation,
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it’s better to be alone than in bad company.’ The following statement has a lot of merit,|it’s better to be alone than in bad company.’ The following statement has a lot of merit,
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‘Where you will be five years from now will depend upon the kind of books you read|‘Where you will be five years from now will depend upon the kind of books you read
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and the company you keep.|and the company you keep.
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How true! Where we are today also is the result of the books we have read and the company we have kept in the last five years.|How true! Where we are today also is the result of the books we have read and the company we have kept in the last five years.
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‘The quality of a person's life is in direct proportion to their commitment to success,|‘The quality of a person's life is in direct proportion to their commitment to success,
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regardless of their chosen field of endeavor.’|regardless of their chosen field of endeavor.’
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PR means that, without commercial advertising,|PR means that, without commercial advertising,
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you announce to the world that you exist by providing a useful service to society and making an honorable living.|you announce to the world that you exist by providing a useful service to society and making an honorable living.
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The difference between PR and Advertising is that in an advertisement,|The difference between PR and Advertising is that in an advertisement,
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you promote yourself to solicit business whereas in PR, a third party recognizes you and your work|you promote yourself to solicit business whereas in PR, a third party recognizes you and your work
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and because of that, people want to deal with you.|and because of that, people want to deal with you.
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PR is a crucial part of gaining credibility, visibility and good will.|PR is a crucial part of gaining credibility, visibility and good will.
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As a good professional, you need to expand your circle of friends.|As a good professional, you need to expand your circle of friends.
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The easiest and fastest way is to volunteer your time in an organization that is constructively involved in community development.|The easiest and fastest way is to volunteer your time in an organization that is constructively involved in community development.
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You will immediately develop a large circle of likeminded friends with mutual respect. It builds goodwill,|You will immediately develop a large circle of likeminded friends with mutual respect. It builds goodwill,
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and shows concern for the community or society,|and shows concern for the community or society,
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provided your involvement is for a cause and not just a strategy for improving sales.|provided your involvement is for a cause and not just a strategy for improving sales.
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Improvement in business happens as a result of mutual respect because like-minded people want to deal with each other.|Improvement in business happens as a result of mutual respect because like-minded people want to deal with each other.
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Commitment to a cause should be genuine and not have an ulterior motive.|Commitment to a cause should be genuine and not have an ulterior motive.
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The following are some good organisations to get involved in: .|The following are some good organisations to get involved in: .
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Eight, Chamber of Commerce. There are many other similar organizations and self-help groups.|Eight, Chamber of Commerce. There are many other similar organizations and self-help groups.
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One can get involved by volunteering the time, donating money,|One can get involved by volunteering the time, donating money,
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(that is, TV, radio and newspapers)|(that is, TV, radio and newspapers)
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that you are available for discussion when they call guests.|that you are available for discussion when they call guests.
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BRAGGING IS NOT PR. In order to establish credibility,|BRAGGING IS NOT PR. In order to establish credibility,
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some people think that blowing their own horn would help them overcome all the negative perceptions of the buyer.|some people think that blowing their own horn would help them overcome all the negative perceptions of the buyer.
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Many salespeople start bragging about their achievements as a strategy.|Many salespeople start bragging about their achievements as a strategy.
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Unfortunately, most of the time it backfires. People prefer a subdued, humble and soft approach|Unfortunately, most of the time it backfires. People prefer a subdued, humble and soft approach
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rather than an approach to show how great they are. When a medical doctor approaches a patient for the first time,|rather than an approach to show how great they are. When a medical doctor approaches a patient for the first time,
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the first few seconds or minutes gives the patient a feeling of comfort or discomfort.|the first few seconds or minutes gives the patient a feeling of comfort or discomfort.
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At that point the doctor’s people skills are more crucial than his professional skills.|At that point the doctor’s people skills are more crucial than his professional skills.
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The patient doesn’t care if the doctor came first in his class at medical school.|The patient doesn’t care if the doctor came first in his class at medical school.
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It is both the people-skill and professional-skill that start developing credibility and confidence in the buyer.|It is both the people-skill and professional-skill that start developing credibility and confidence in the buyer.
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Input Determines Output: Your success or failure is determined by the ratio of risk and trust between the buyer and the seller.|Input Determines Output: Your success or failure is determined by the ratio of risk and trust between the buyer and the seller.
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The risk and the trust factor are in inverse proportion.|The risk and the trust factor are in inverse proportion.
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all three scenarios above lead to: high risk.|all three scenarios above lead to: high risk.
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It’s caused by a lack of transparency and also results in further loss of transparency.|It’s caused by a lack of transparency and also results in further loss of transparency.
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It becomes a vicious cycle and can eventually lead to a confrontational relationship.|It becomes a vicious cycle and can eventually lead to a confrontational relationship.
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Always ensure you stay away from such situations as they lead to distrust and suspicion.|Always ensure you stay away from such situations as they lead to distrust and suspicion.
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recipe for success will and skill.|recipe for success will and skill.
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Selling is like cooking a dish. In order to get a delicious dish, you have to have the right ingredients,|Selling is like cooking a dish. In order to get a delicious dish, you have to have the right ingredients,
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right quality and the right proportions cooked at the right temperature and mixed in the right order.|right quality and the right proportions cooked at the right temperature and mixed in the right order.
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If any one of these items is poor, it is a recipe for disaster.|If any one of these items is poor, it is a recipe for disaster.
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It doesn’t matter what the combination is, everything should be positive.|It doesn’t matter what the combination is, everything should be positive.
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Chapter Six, Qualities of a Winning Professional|Chapter Six, Qualities of a Winning Professional
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Cardinal Rule: IF YOU WANT TO CLOSE A SALE, SHOW THE BUYER THE REASON FOR AN URGENCY TO BUY,|Cardinal Rule: IF YOU WANT TO CLOSE A SALE, SHOW THE BUYER THE REASON FOR AN URGENCY TO BUY,
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AND LOSS BECAUSE OF A DELAY.|AND LOSS BECAUSE OF A DELAY.
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Edison said that ‘Success is ninety-five per cent perspiration and five per cent inspiration.’ What are the qualities of a winning professional?|Edison said that ‘Success is ninety-five per cent perspiration and five per cent inspiration.’ What are the qualities of a winning professional?
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Selling is both an art and a science. Selling is an art because you are dealing with humans who are unpredictable.|Selling is both an art and a science. Selling is an art because you are dealing with humans who are unpredictable.
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They are creatures of emotions, and emotions invariably override logic.|They are creatures of emotions, and emotions invariably override logic.
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It is also an art because it takes creativity to be a good sales professional;|It is also an art because it takes creativity to be a good sales professional;
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involving innovation and uniqueness with each prospect.|involving innovation and uniqueness with each prospect.
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It is a science because by following a certain series of steps, in sequence, your closing ratios and the probability of making the sale become much higher.|It is a science because by following a certain series of steps, in sequence, your closing ratios and the probability of making the sale become much higher.
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It is also a science because it is based on certain principles which if repeated makes the outcome predictable.|It is also a science because it is based on certain principles which if repeated makes the outcome predictable.
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To take the mystery out of selling we need to convert selling from an art to a science.|To take the mystery out of selling we need to convert selling from an art to a science.
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It means we need to follow certain processes and principles consistently|It means we need to follow certain processes and principles consistently
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in order to get consistent results.|in order to get consistent results.
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A person does not become a professional doctor by just having the desire to be one. He must gain competence, education and training at a medical school to become proficient.|A person does not become a professional doctor by just having the desire to be one. He must gain competence, education and training at a medical s...
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Similarly, a good sales professional must learn the art of applying the principles|Similarly, a good sales professional must learn the art of applying the principles
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of selling scientifically and with proficiency.|of selling scientifically and with proficiency.
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ESSENTIAL QUALITIES OF A GOOD SALES PROFESSIONAL: One, Healthy Self-Esteem|ESSENTIAL QUALITIES OF A GOOD SALES PROFESSIONAL: One, Healthy Self-Esteem
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A good professional lives by the motto, ‘Customer first, commission second’.|A good professional lives by the motto, ‘Customer first, commission second’.
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They have pride in their performance, company, product and profession.|They have pride in their performance, company, product and profession.
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With this pride, they go out to customers from a position of strength. Their behavior and actions are not apologetic.|With this pride, they go out to customers from a position of strength. Their behavior and actions are not apologetic.
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Two, Good Communicator: Listening and Persuasion Skills|Two, Good Communicator: Listening and Persuasion Skills
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They are the ones who ask relevant questions and listen carefully to identify the needs of the client and provide the right solution.|They are the ones who ask relevant questions and listen carefully to identify the needs of the client and provide the right solution.
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The unprofessional or the typical salesperson is the one who talks too much.|The unprofessional or the typical salesperson is the one who talks too much.
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In fact, he talks to the point of losing the sale. A good professional explores and uncovers a customer's need.|In fact, he talks to the point of losing the sale. A good professional explores and uncovers a customer's need.
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He is there to assist and help, not to manipulate.|He is there to assist and help, not to manipulate.
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Three, Belief and Conviction.|Three, Belief and Conviction.
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A good sales professional is sincere and excited about his product. Every morning, he gets up looking forward to providing solutions to his customers.|A good sales professional is sincere and excited about his product. Every morning, he gets up looking forward to providing solutions to his customers.
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He feels strongly that those who don’t own his products or use his services are losing out.|He feels strongly that those who don’t own his products or use his services are losing out.
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or being deprived of something valuable. Four,|or being deprived of something valuable. Four,
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Know your company or product The president of a dog food manufacturing company was very disturbed|Know your company or product The president of a dog food manufacturing company was very disturbed
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because the sales had declined significantly.|because the sales had declined significantly.
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At the annual national conference, while he was addressing a few hundred salespeople and becoming very emotional, he said,|At the annual national conference, while he was addressing a few hundred salespeople and becoming very emotional, he said,
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