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whether it is through telephone, cold calls or through direct mail the basic approach remains identical.|whether it is through telephone, cold calls or through direct mail the basic approach remains identical.
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The guidelines as are follows: One. Your opening statement must grab the prospect's attention.|The guidelines as are follows: One. Your opening statement must grab the prospect's attention.
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Two. Your opening statement must be a benefit statement.|Two. Your opening statement must be a benefit statement.
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Three. Get to the point.|Three. Get to the point.
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Four. Always put yourself in the receiver’s position as you develop your script.|Four. Always put yourself in the receiver’s position as you develop your script.
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Five. Anticipate the response from the receiver's perspective.|Five. Anticipate the response from the receiver's perspective.
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Hot, Warm and Cold|Hot, Warm and Cold
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Hot: these are the ones who are excited about your product and are likely to do business in the near future.|Hot: these are the ones who are excited about your product and are likely to do business in the near future.
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Warm: these are the ones who are the fence sitters they want the product but are non-committal;|Warm: these are the ones who are the fence sitters they want the product but are non-committal;
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Cold: These are the people who are not excited about your product. They are indifferent and require a lot of effort to future be sold.|Cold: These are the people who are not excited about your product. They are indifferent and require a lot of effort to future be sold.
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Since there is only so much time, an effective professional who is result-oriented,|Since there is only so much time, an effective professional who is result-oriented,
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prioritizes and spends eighty per cent of time on the hot leads, fifteen per cent on warm leads and five per cent on cold leads.|prioritizes and spends eighty per cent of time on the hot leads, fifteen per cent on warm leads and five per cent on cold leads.
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This is because eighty per cent of the revenue comes from the hot leads.|This is because eighty per cent of the revenue comes from the hot leads.
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REFERRALS AND TESTIMONIALS|REFERRALS AND TESTIMONIALS
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Referrals are a great and effective method of prospecting which allows the sales professional to open new doors on favorable grounds.|Referrals are a great and effective method of prospecting which allows the sales professional to open new doors on favorable grounds.
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The existing client gives referrals because he has enough confidence in the salesperson’s integrity or competence that he is willing to put his own credibility on the line.|The existing client gives referrals because he has enough confidence in the salesperson’s integrity or competence that he is willing to put his own...
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By borrowing this credibility,|By borrowing this credibility,
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the sales professional turns a cold call into a meaningful chance to make a sale.|the sales professional turns a cold call into a meaningful chance to make a sale.
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Do you get referrals? How often do you get referrals (is it one out of ten or one out of twenty)?|Do you get referrals? How often do you get referrals (is it one out of ten or one out of twenty)?
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What do you say to get referrals?|What do you say to get referrals?
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ASKING FOR REFERRALS|ASKING FOR REFERRALS
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Make asking for referrals a part of your presentation.|Make asking for referrals a part of your presentation.
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In order to get referrals, we must do the following: Establish good rapport with the client.|In order to get referrals, we must do the following: Establish good rapport with the client.
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Earn the right by satisfying your client.|Earn the right by satisfying your client.
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Most salespeople don’t ask or don’t know how to ask for referrals.|Most salespeople don’t ask or don’t know how to ask for referrals.
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Not getting referrals amounts to walking away from potential business.|Not getting referrals amounts to walking away from potential business.
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In case, a person is hesitant to give referrals, the salesperson must find out the reason for the hesitation.|In case, a person is hesitant to give referrals, the salesperson must find out the reason for the hesitation.
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Getting referrals is a matter of earning them, because referrals put the referring party at risk.|Getting referrals is a matter of earning them, because referrals put the referring party at risk.
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Hence, the only way to get referrals is to have established trust.|Hence, the only way to get referrals is to have established trust.
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Referrals don’t happen automatically they have to be actively solicited.|Referrals don’t happen automatically they have to be actively solicited.
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They are like your grade in a test.|They are like your grade in a test.
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They tell you how well you have performed.|They tell you how well you have performed.
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A sales professional had a great way for asking for referrals. He used to say,|A sales professional had a great way for asking for referrals. He used to say,
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‘Mr. Prospect, I find that caring people, whenever they themselves have benefited from something good,|‘Mr. Prospect, I find that caring people, whenever they themselves have benefited from something good,
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want their close friends to benefit from it as well.’|want their close friends to benefit from it as well.’
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Other approaches are: One.‘If your friend found something of phenomenal value or a great doctor, would you not want him to tell you about it?’|Other approaches are: One.‘If your friend found something of phenomenal value or a great doctor, would you not want him to tell you about it?’
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Two. ‘If your close friend or relative walked in right now, would you be embarrassed to introduce me to them?’|Two. ‘If your close friend or relative walked in right now, would you be embarrassed to introduce me to them?’
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Three. ‘Which three people come to your mind who are in a position similar to yours, who could benefit from our services?’|Three. ‘Which three people come to your mind who are in a position similar to yours, who could benefit from our services?’
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Good professionals not only get referrals they also give referrals.|Good professionals not only get referrals they also give referrals.
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Referrals are one of the smartest ways of prospecting.|Referrals are one of the smartest ways of prospecting.
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The reasons are: One. It is the fastest way to leverage and borrow credibility from your satisfied customers|The reasons are: One. It is the fastest way to leverage and borrow credibility from your satisfied customers
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without having to establish any of your own,|without having to establish any of your own,
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because: A. by opening the door for you, the referred party extends a courtesy to his friend.|because: A. by opening the door for you, the referred party extends a courtesy to his friend.
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B. People feel if something is good enough for their friend it must be good for them too. Why miss out?|B. People feel if something is good enough for their friend it must be good for them too. Why miss out?
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C.It establishes instant confidence and trust and reduces suspicions.|C.It establishes instant confidence and trust and reduces suspicions.
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D. It reduces the risk for the prospect and brings predictability.|D. It reduces the risk for the prospect and brings predictability.
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E. It also brings curiosity, ‘Why is everybody buying it?’|E. It also brings curiosity, ‘Why is everybody buying it?’
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Two. By using a referral’s name a possible cold prospect might turn into a receptive listener.|Two. By using a referral’s name a possible cold prospect might turn into a receptive listener.
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It does not guarantee a sale but it opens the door and allows you to get a foothold.|It does not guarantee a sale but it opens the door and allows you to get a foothold.
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Three. If the referral likes the solution offered by you and decides to accept your recommendation,|Three. If the referral likes the solution offered by you and decides to accept your recommendation,
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he would thank the friend who referred you. The reverse is also true.|he would thank the friend who referred you. The reverse is also true.
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Never ask for a referral by saying, ‘Do you know of anyone who would be interested in buying this product/service.|Never ask for a referral by saying, ‘Do you know of anyone who would be interested in buying this product/service.
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Ninety-nine per cent of the time the likely answer would be ‘no’.|Ninety-nine per cent of the time the likely answer would be ‘no’.
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A professional way of asking would be, ‘Mr Prospect, just the way your business grows by word of mouth from satisfied clients, so does mine.|A professional way of asking would be, ‘Mr Prospect, just the way your business grows by word of mouth from satisfied clients, so does mine.
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Chances are the answer would be ‘yes’, since he has just bought your product.|Chances are the answer would be ‘yes’, since he has just bought your product.
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This is when the sales professional should be ready expectantly with a pen and paper, to write down the names and telephone numbers.|This is when the sales professional should be ready expectantly with a pen and paper, to write down the names and telephone numbers.
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If he is not ready, chances are he will not receive them.|If he is not ready, chances are he will not receive them.
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Another good way of getting referrals, upon completion of a sale, is to ask permission to take a very short survey by saying something like this:|Another good way of getting referrals, upon completion of a sale, is to ask permission to take a very short survey by saying something like this:
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If the customer is satisfied, chances are that he will not mind it at all.|If the customer is satisfied, chances are that he will not mind it at all.
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Here are the questions: One. What three things did we do right that helped you decide on our product?|Here are the questions: One. What three things did we do right that helped you decide on our product?
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Three. What could we do to earn the right to get referrals from you?|Three. What could we do to earn the right to get referrals from you?
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(Either he would say that you have earned the right or he would say do this and earn the right.) A.B. and C|(Either he would say that you have earned the right or he would say do this and earn the right.) A.B. and C
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Four. Which three people do you have in mind to refer us to?|Four. Which three people do you have in mind to refer us to?
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A B and C|A B and C
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Always seek permission to use the person’s name by saying, ‘Is it okay if I mention your name as a reference?’|Always seek permission to use the person’s name by saying, ‘Is it okay if I mention your name as a reference?’
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Try to get as much information (name, address, telephone numbers and type of business) of the party referred;|Try to get as much information (name, address, telephone numbers and type of business) of the party referred;
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It will only help you prepare better for the next appointment.|It will only help you prepare better for the next appointment.
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Keep the person who provided the referral informed of the status of the contact made by you.|Keep the person who provided the referral informed of the status of the contact made by you.
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Regardless of the outcome, always send a ‘thank you’ note appreciating the reference.|Regardless of the outcome, always send a ‘thank you’ note appreciating the reference.
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If you do end up finalizing a business, there is more reason that a courteous thank you be sent.|If you do end up finalizing a business, there is more reason that a courteous thank you be sent.
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Some people establish contact with the party to whom they are referred to either in writing|Some people establish contact with the party to whom they are referred to either in writing
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or by phone or both.|or by phone or both.
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A strong referral is considered a hot lead, and if not acted upon immediately it turns cold;|A strong referral is considered a hot lead, and if not acted upon immediately it turns cold;
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hence, the probability of doing business goes down.|hence, the probability of doing business goes down.
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Referrals are the lifeblood of any business.|Referrals are the lifeblood of any business.
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FREQUENTLY ASKED QUESTIONS. (FAQs): What if I have not been able to establish a rapport with the customer?|FREQUENTLY ASKED QUESTIONS. (FAQs): What if I have not been able to establish a rapport with the customer?
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Or somehow we are not able to get our personalities in sync?|Or somehow we are not able to get our personalities in sync?
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or if my company is not providing good service or products.|or if my company is not providing good service or products.
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Would I still be able to get referrals and should I ask? The answer is: No You won't get referrals and you should not even ask,|Would I still be able to get referrals and should I ask? The answer is: No You won't get referrals and you should not even ask,
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For three very clear reasons: One. The client is not sold on you. Two. You haven’t earned the right to ask.|For three very clear reasons: One. The client is not sold on you. Two. You haven’t earned the right to ask.
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Three. You don’t believe in your product or company yourself.|Three. You don’t believe in your product or company yourself.
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Your remedy is to either upgrade your company’s product or service and make your organization a quality organization,|Your remedy is to either upgrade your company’s product or service and make your organization a quality organization,
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or work with a quality organization.|or work with a quality organization.
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Your current satisfied customers can become a tremendous source of referrals and testimonials.|Your current satisfied customers can become a tremendous source of referrals and testimonials.
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Each sale made is your success story for a future sale.|Each sale made is your success story for a future sale.
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Testimonials give credibility to a sales professional when the prospect needs a proof of the claim made by the salesperson.|Testimonials give credibility to a sales professional when the prospect needs a proof of the claim made by the salesperson.
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Testimonials of satisfied clients are the biggest service of PR and advertising.|Testimonials of satisfied clients are the biggest service of PR and advertising.
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that you could receive without any out of pocket payment for it.|that you could receive without any out of pocket payment for it.
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TESTIMONIALS:|TESTIMONIALS:
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A testimonial really gives confidence to the prospect who mentally tells himself: If they could trust the seller, so can I.|A testimonial really gives confidence to the prospect who mentally tells himself: If they could trust the seller, so can I.
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They must have done their due diligence.|They must have done their due diligence.
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If they bought the product, it must be good. They must have been satisfied.|If they bought the product, it must be good. They must have been satisfied.
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that’s why they gave a testimonial letter.|that’s why they gave a testimonial letter.
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These testimonials are genuine with names, addresses and telephone numbers; they are not anonymous. If anyone wants to check your credibility they are free to do so.|These testimonials are genuine with names, addresses and telephone numbers; they are not anonymous. If anyone wants to check your credibility they are fre...
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It is crucial that from every satisfied client, one should endeavor to take written testimonials to make future prospecting easier.|It is crucial that from every satisfied client, one should endeavor to take written testimonials to make future prospecting easier.
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HOW DO YOU OBTAIN A TESTIMONIAL LETTER? The incorrect way is to just ask for one.|HOW DO YOU OBTAIN A TESTIMONIAL LETTER? The incorrect way is to just ask for one.
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To this the client replies, ‘I’ll send it to you.’ Do you think you will ever get a letter? Never!|To this the client replies, ‘I’ll send it to you.’ Do you think you will ever get a letter? Never!
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Why? This is because your client’s and your priorities are very different.|Why? This is because your client’s and your priorities are very different.
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He may just forget.|He may just forget.
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The following approach worked well for me I would do the following: One. Confirm that the client is totally satisfied.|The following approach worked well for me I would do the following: One. Confirm that the client is totally satisfied.
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