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ART001848691 | oai_dc | 관광동기 및 관광지 선택속성이 만족도와 재방문의도에 미치는 영향 연구 : 경기도 안산시를 대상으로 | A Study of Tourism Motivation and Destination Choice Attributes in Tourism Behavior : Focusing on Ansan City | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김현(소상공인시장진흥공단); 장호성(신안산대학교); 황진수(동서대학교)"
] | 이 연구는 안산시 방문객의 관광동기 및 관광목적지 선택속성이 관광만족도와 재방문의도에 미치는 영향을 조사하는 것을 목적으로 하였다. 이를 위해 이론적 배경에 근거한 다음의 4가지 가설설정을 통해 검정하였다. 첫째, 관광동기와 관광목적지 선택속성간 차이가 있을 것이다. 둘째, 관광동기는 관광만족도에 긍정적 영향을 줄 것이다. 셋째, 관광목적지 선택속성은 관광만족도에 긍정적 영향을 줄 것이다. 넷째, 관광만족도는 재방문의도에 중요한 영향을 줄 것이다.
자료는 안산시 방문객 468명을 대상으로 수집하였으며, 주요 이론적 실무적 시사점은 이 연구의 마지막 부분에 설명하였다. | 관광학 | null | kci_detailed_000132.xml | |||
ART001848684 | oai_dc | 중국관광객의 의료관광지 선택 의도 | Choice Intention on Health Tourism Destination of Chinese Tourists | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김민철(제주대학교); 최용복(제주대학교); 부창산(제주테크노 파크)"
] | 최근 중국 관광객들의 증가와 더불어 의료관광 산업의 발전으로 인해 이와 관련된 연구가 필요한 상황이다. 본 연구의 목적은 제주 지역을 대상으로 중국 관광객들의 의료관광에 대한 추구 편익, 브랜드자산 및 행위 의도 간 관계를 분석하는 것이다. 이를 위하여 본 연구는 탐색적 및 확인적 요인분석에 의한 구조방정식 방법론을 활용하였다. 이러한 분석은 불성실한 답변자를 제외하고, 총 227명을 대상으로 실시되었다. 분석 결과, 제주 지역의 이미지 자산을 통하여 서비스 및 건강 추구 편익이 행위 의도에 영향을 미침을 알 수 있었다. 구조방정식 분석 결과는 적합도 수치가 그 기준을 충족함을 알 수 있었다 (χ2 = 103.72, df = 45, p-value = 0.000, GFI = 0.930, AGFI = 0.878, CFI = 0.929, and RMR = 0.053). 하지만, 제주 지역 내 의료관광 상품이 정착되지 않은 상황에서 탐색적 접근이라는 점에서 이루어졌다는 점이다. 향후 연구로서, 의료관광 시장의 상품 개발 및 마케팅 전략 연구가 뒤 따라야 할 것이다. | 관광학 | null | kci_detailed_000132.xml | |||
ART001848690 | oai_dc | The Mass Media and Buying Intention of Medical Service | The Mass Media and Buying Intention of Medical Service | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김용범(한국교통대학교); 김유경(한국교통대학교)"
] | The medical industry has changed remarkably in terms of the supply of medical information and patient attitude. In the past, patients typically display passive attitudes in obtaining information about medical services. However, fundamental changes in the accessibility of information, such as the development of mass media and proactive attitudes, have enabled patients to obtain information about medical services more easily. Some patients today are even willing to travel to other countries to buy medical services as a result of information they receive from various forms of media. In this regard, cultivation theory, parasocial relationship theory, and use and gratification theory have supported the notion that the media has a profound effect on individual patient attitudes. This study examines the effect of media on the intention of Japanese tourists to purchase medical services in South Korea through Structural Equation Models (SEM) and a stepwise multiple regression analysis. A total of 258 Japanese tourists who viewed Korean television drama programs were randomly chosen during the summer of 2012. The results of this study reveal that satisfaction with Korean television drama has a significant effect on the intention of Japanese tourists to purchase Korean medical service and media images. A historical and cultural attraction dimension and general attitudes dimension are largely connected to this. As a result, the present study indicates that media can be a critical factor in developing medical services and may be a useful marketing tool in medical tourism. | 관광학 | null | kci_detailed_000132.xml | |||
ART001848693 | oai_dc | 대륙별 원두의 로스팅에 따른 관능적 특성에 관한 연구 | A Study on the Sensory Properties according to Roasting Conditions of Coffee Beans by Continents | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이재철(혜전대학교); 배성일(경기대학교)"
] | 본 연구는 대륙별 원두의 로스팅에 따른 관능적 특성을 알아보기 위해 SCAA, Agtronroast color classification #65, #55로 roasting을 하여 이화학적 실험과 관능실험을 실시하였다. 연구의 실험 sample로는 생산국에 따른 오차를 최소화하기 위해 4개 대륙에서 생산된 2종의 원두커피를 선택하여 연구하였다. 원산지별 커피의 향미평가 Flowers는 C3가 가장 높은 꽃향기를 나타내었고, Nutty에서는 C5가 유의적(p<0.01)으로 가장, Caramelly에서는 C6와 C7이 유의적(p<0.05)으로 가장 높았다. Chocolaty에서는 C1과 C6가 유의적(p<0.05)으로 가장 높았다. Pine resin에서는 C3, C5, C6가 유의적(p<0.01)으로 가장 높았으며, Spicy는 시료간의 유의적인 차이를 보이지 않았다. Burnt에서는 각 시료간의 유의적(p<0.001)인 차이를 보였는데 C8이 가장 높았으며, Overall에서는 각 시료간의 향미에 대하여 전반적인 유의적(p<0.001) 차이를 보였다. 원산지별 커피를 에스프레소로 추출하여 관능적 특성을 실시한 결과에서 시각의 경우 크레마 색깔의 강도는 C2가 유의적 (p<0.001)으로 가장 강하였으며, 크레마의 지속성은 C1과 C5가 유의적(p<0.001)으로 가장 길다고 평가되었으며, 후각의 경우 아로마의 강도는 각 시료간의 유의적(p<0.001)인 차이를 보였으며 C3, C8이 가장 강하다고 하였으며 C5가 가장 낮다고 평가하였다. 또한 향미의 강도는 C8이 유의적(p<0.001)으로 가장 높은 강도를 보였다. 미각의 경우 신맛의 강도는 시료간의 유의적(p<0.001)인 차이를 보였으며 C2, C3, C4, C6, C8가 가장 강하다고 하였으며 C5가 가장 낮은 평가를 보였다. 또한 단맛의 강도는 각 시료간의 유의적 (p<0.01) 차이를 보였으며 C4, C5, C7이 가장 강하다고 하였으며 C1, C2가 가장 낮다고 평가하였다. 그리고 쓴맛의 강도는 C1, C2, C8이 유의적(p<0.001)으로 가장 높은 강도를 보인다고 평가하였으며 C5가 가장 낮은 강도를 보인다고 하였다. 또한 후미의 강도는 C1, C8이 유의적(p<0.01)으로 가장 높았으며 C5, C6가 가장 낮다고 평가하였다. 촉각의 경우 바디감의 강도는 각 시료간의 유의적인 차이를 보이지 않았으며, 떫은맛의 강도는 C8이 유의적(p<0.001)으로 가장 높았으며 C5가 가장 낮다고 평가하였다. 전반적인 관능적 특징에서는 각 시료간의 유의적(p<0.001)인 차이가 있었다. 그 중 C8가 가장 높았고, 다음으로는 C7이, C1, C4, C6는 동일한 기호도를 보였으며 C2, C3, C5 순으로 평가를 나타내었다. 원산지별 에스프레소 기호도 검사에 대한 결과에는 에스프레소 크레마의 색깔에 대한 선호도는 각 시료간의 유의적(p<0.001)인 차이를 보였으며 C1이 가장 높았고 C8은 낮은 선호도를 보였다. 아로마에 대한 선호도는 C3가 유의적(p<0.01)으로 가장 높게 나타났으며, C8이 낮게 평가되었다. 향미에 대한 선호도는 각 시료간의 유의적(p<0.05) 차이를 보였으며 그 중 C1, C2, C3, C4, C5, C6가 동일하게 가장 높게 나타났으며, C8은 낮은 선호도를 보였다. 맛의 밸런스에 대한 선호도는 C5(p<0.05)가 유의적으로 가장 높았으며, C8이 낮은 선호도를 보였다. 전반적인 기호도 에서는 C5가 유의적(p<0.01)으로 가장 높은 선호도를 보였고 C8이 낮은 선호도를 보였다. 결과적으로 기호도 검사를 통해 모든 관능적 세부항목들에 대해 패널들의 가장 선호도가 높은 원산지별 에스프레소는 C5로 확인되었다. | 관광학 | null | kci_detailed_000132.xml | |||
ART001848665 | oai_dc | 관광객선호유형과 관광지 선택행동간 관계 연구 : 이 시점 간 도서(島嶼)관광지를 중심으로 | A Study of the Relationships between Tourists’ Preference and Behaviors of Destination Choice : A Case Study of Island Tourism of Inter-temporal | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유창근(경민대학교); 이승길(남서울대학교)"
] | 본 연구의 목적은 두 시점 간 관광객 선호유형에 영향을 미치는 결정요인 간의 차이를 비교 하는 것이디. 다항선택로짓(MNL)모형을 적용하여 각각의 관광객 선호유형 모형으로부터 도출된 우도함수를 비교하는 우도비율 검정방법을 사용하였다. 모형의 분석 결과 분석에 이용된 자료는 2009년과 2012년에 각각 설문조사를 통해 자료를 수집하였다. 먼저 통계적으로 두 시점에 대한 모형의 비교를 위한 동질성을 확보함으로서 비교의 전제조건을 충족시켰다. 검증결과 두 개의 시점 간 우도비율검정 결과 유의한 차이가 있다는 대립가설이 채택되었다. 이러한 결과는 섬이라는 지역적 특성을 감안하여 두 시점간 관광객의 선호유형에 차이가 있으므로서 섬 관광지를 개발하고 유인하는 마케터들의 입장에서는 본 연구의 결과를 충분히 고려해야할 필요성이 있다. | 관광학 | null | kci_detailed_000132.xml | |||
ART001848677 | oai_dc | 한방축제의 서비스품질과 지역이미지가 방문객 만족 및 한방우수성 인식에 미치는 영향: 산청한방 약초축제를 중심으로 | The Relationship between Regional Image, Service Quality, Visitor’s Satisfaction and Perception of Oriental Medicine Excellence : Focused on Sancheong Oriental Medical Herb Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유근준(경희대학교); 이승곤(경희대학교)"
] | 본 연구는 경남산청의 한방약초축제를 방문한 축제방문객들을 대상으로 한방축제 서비스 품질과 한방축제 지역이미지가 만족에 어떠한 영향을 미치는 지를 살펴보고, 이에 따른 만족과 한방우수성 인식 간의 영향관계를 규명하고자 하였다. 실증분석을 통한 분석결과는 첫째 한방축제 서비스 품질은 만족에 유의한 정(+)의 영향관계를 나타내고 있다는 것을 확인하였다. 둘째 한방축제 지역이미지가 만족에 긍정적인 영향을 미치는 것으로 입증되었다. 이러한 결과는 한방축제를 개최하는 지역의 이미지가 지역에 대한 인지도를 높일 수 있는 지역마케팅 수단으로 중요한 요인임을 알 수 있다. 셋째 만족과 한방우수성의 인식에 관한 검증결과 유의한 정(+)의 영향관계가 있다는 것을 검증하였다. 즉 한방축제 방문객들은 축제서비스품질과 한방지역이미지의 축제만족을 통해 한방우수성에 대한 인식을 하는 것으로 알 수 있다. 따라서 축제에 만족한 방문객들은 한방을 체질적 특성에 따라 맞춤치료를 한다고 인식하며, 한방은 면역력을 향상시키는 치료를 하고 몸의 균형을 맞추어 질병의 근본적인 치료를 한다고 인식한다고 할 수 있다. | 관광학 | null | kci_detailed_000132.xml | |||
ART001848681 | oai_dc | 생태관광의 새로운 해석과 비전 | A New Interpretation and Vision of Ecotourism | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"조중현(동신대학교); 김용근(서울시립대학교)"
] | 본 연구의 목적은 지속가능한 개발의 구체적 수단으로서 인식되고 있는 생태관광에 대한 종합적인 고찰을 통하여 현황 및 문제점을 분석하고, 우리나라에서 생태관광이 정착되고 활성화될 수 있는 방안을 제시하는 데 있다. 생태관광이 우리나라에 소개된 지 20여년의 세월이 흘렀지만 여전히 초보적인 수준을 벗어나지 못하고 있는 실정이다. 그 원인으로는 무엇보다 우리나라의 실정에 맞는 생태관광의 개념과 특성을 정립하지 못하고, 우리와 는 여건과 상황이 다른 외국의 사례를 대부분 수용한 것을 지적할 수 있다. 따라서 이러한 문제를 개선하고, 생태관광의 정착과 활성화를 도모하기 위해서는 기존의 생태관광 개념과 범위를 우리의 현실에 맞도록 새롭게 정립하고, 효율적인 생태관광지 관리 및 운영을 위해 미국의 국립공원 관리방식인 ‘ROS’방식의 도입을 검토할 필요가 있으며, 정부의 생태관광 관련 법적, 제도적 지원을 더욱 강화하고, 지역주민의 동의와 자발적 참여를 유도하여야 하며, 생태관광의 환경교육 효과를 증대할 수 있는 방안이 강구되어야 할 것이다. | 관광학 | null | kci_detailed_000132.xml | |||
ART001848668 | oai_dc | 가맹점사업자의 인식이 신뢰, 의존 및 관계몰입에 미치는 영향에 관한 연구 | A Study on the Effect of Franchisee Perception on Trust, Dependency, and Relational Commitment | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"황정현(경희대학교 조리·서비스경영학과); 이수범(경희대학교)"
] | 본 연구는 가맹본부-가맹점사업자간의 관계 지향적 틀을 구축하고 이해를 돕기 위해 가맹점사업자의 측면에서 가맹본부의 지원물, 가맹본부의 인적자원, 가맹본부의 시장지위에 대한 인식이 신뢰, 의존, 관계몰입에 미치는 영향 관계를 검증하는데 목적이 있다.
서울⋅경기지역 내 외식프랜차이즈를 직접 소유하고 운영하고 있는 가맹점사업자 212명의 표본을 바탕으로 구조방정식을 사용하여 가설을 검증하였다. 최종 연구 모형의 적합도는 χ²= 275.917(p<0.001), =141, CMIN/=1.957, GFI=0.883, AGFI=0.843, RMSEA= 0.067, CFI=0.940 NFI=0.886 등으로 나타나 비교적 우수한 것으로 조사되었다.
연구 결과, 가맹점사업자가 인식하는 가맹본부의 지원물과 가맹본부의 인적자원은 신뢰와 의존에 각각 정(+)의 영향을 미치는 것으로 나타났다. 하지만 가맹본부의 시장지위는 신뢰와 의존 모두 영향을 미치지 않는 것으로 검증되었다. 또한 가맹본부와 가맹점사업자간에 형성된 신뢰와 의존은 각각 관계몰입에 정(+)의 영향을 미치는 것으로 나타났다. 이는 가맹본부와 가맹점사업자가 친밀하고 지속적인 관계를 구축하는데 있어 신뢰와 의존이 중요한 요인으로 작용함을 직접 확인한 결과라 할 수 있다.
본 연구는 이와 같은 연구결과를 토대로 가맹본부-가맹점사업자간의 관계 강화를 위한 실무적 시사점을 제공하였다. | 관광학 | null | kci_detailed_000132.xml | |||
ART001848671 | oai_dc | 실버타운 방문객의 관광동기와 관광만족도 차이분석 : 관광지 실버타운을 중심으로 | A Study on the Difference of Tourist Satisfaction and Motives of the Silvertown Visitor : Focused on the Silvertown in Tourist Destination | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박선희(강릉원주대학교); 함석종(강릉원주대학교); 황보혜숙(강릉원주대학교 관광경영학과); 이청복(강릉원주대학교)"
] | 고령화 사회라는 세계적 화두는 노년층의 기본적인 생활 유지뿐만 아니라 여가생활 보장을 통한 삶의 질 향상의 과제를 안고 있다. 과거와는 달리 노년층의 경제적, 시간적 여유는 사교, 친목 모임, 스포츠 활동, 보양식 섭취, 온천욕, 삼림욕, 산행 등 다양한 실내외 활동이 가능하도록 하여 자아실현의 기회를 가질 수 있게 되었다. 따라서 최근의 노년층은 독립적 생활이 가능한 소비주체로서 이에 적합한 고품격 서비스 제공에 대한 관심이 증대되었다. 이를 배경으로 본 연구는 노년층의 여가활동 중 관광활동에 집중하여 관광지에 위치한 실버타운 방문객의 만족도와 동기의 차이를 분석하여 향후 실버타운 방문객을 위한 프로그램 개발 및 경영에 일조하고자 하였다.
이를 위해 강원도 동해시 망상해수욕장 인근에 위치한 동해약천온천 실버타운 방문객을 대상으로 설문조사를 실시하여 497명의 자료를 수집하고 만족도와 동기의 차이를 분석한 결과 인구통계적 특성에서는 만족도와 동기가 부분적으로 차이가 났으며 방문행태는 모든 요인에서 차이가 있음을 알 수 있었다.
따라서 인구통계적 특성과 방문행태에 따른 다양한 프로그램 개발과 마케팅 전략이 필요하다는 것을 알 수 있었다. 특히 60세를 전후한 예비노년층을 주요 표적시장으로 한 적극적이고 다양한 마케팅 전략 수립이 필요하다는 것을 알 수 있었다. 또한 방문빈도가 많은 단골고객 관리 및 만족도 향상으로 홍보효과를 기대할 수 있으며 동반자 유형에 따른 다양한 체험 프로그램 개발과 시설 확보가 시급하다는 것을 알 수 있었다. | 관광학 | null | kci_detailed_000132.xml | |||
ART001848685 | oai_dc | 특급호텔 구성원의 성격유형(Big5)이 주관적 성과에 미치는 영향 : 자기효능감의 조절효과를 중심으로 | Effects of the Hotel Worker Personality Type(Big5) on the Subjective Performance of the Company : With a Center of Control Effect of Self-efficacy | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박수현(경희대학교 관광대학원 호텔리조트학과); 최성수(경희대학교 호텔경영학과); 권용주(경희대학교 호텔경영학과)"
] | 본 연구는 호텔 종사원의 성격유형(Big5)이 기업의 주관적 성과(직무태도, 고객지향성)에 미치는 영향과 직무태도가 고객지향성에 미치는 영향, 성격유형과 기업의 주관적 성과의 관계에서 자기효능감의 조절효과에 대하여 알아보고자 하였다.
본 연구의 분석을 위하여 서울 소재의 특급호텔 종사원을 대상으로 설문조사를 실시하였다. 2013년 2월 1일부터 2월 20일까지 약 20일간 설문조사를 진행하였으며, 총 370부의 설문지를 배부하고 350부의 설문지가 회수되었으며 이 중 불성실한 응답과 중심화 경향이 높은 설문지를 제외한 334부를 실제 분석에 사용하였다. 수집된 자료를 바탕으로 SPSS 통계 프로그램을 사용하였고, 측정도구의 타당성을 검증하기 위해 요인분석(Factor analysis), 신뢰도분석(Reliability analysis), 회귀분석을 실시하였다.
본 연구의 결과를 요약하면 다음과 같다.
첫째, 특급호텔 종사원의 성격유형(Big5)은 직무태도(직무만족, 서비스몰입)에 유의한 영향을 미치는 것으로 나타났다. 둘째, 특급호텔 종사원의 성격유형(Big5)은 고객지향성에 유의한 영향을 미치는 것으로 나타났다. 셋째, 특급호텔 종사원의 직무태도(직무만족, 서비스몰입)가 고객지향성에 유의한 영향을 미치는 것으로 나타났다. 넷째, 자기효능감은 성격유형이 직무태도(직무만족, 서비스몰입)와 고객지향성에 미치는 영향을 조절하는 것으로 나타났다.
이와 같이 특급호텔에서 경영목표는 고객만족 경영을 통해 경영성과를 높이는데 있다. 이러한 호텔 기업은 구성원들이 가지고 있는 직무태도와 고객지향성에 의해 조직의 성과가 크게 좌우된다는 점에서 호텔 조직의 성과는 개인의 성과와 밀접하게 연결된다고 할 수 있다. 그동안 호텔 기업은 구성원들의 생산성을 높이기 위한 여러 방안을 모색해왔지만, 이제는 더 나아가 구성원의 성과향상을 위한 방안을 모색해야 할 것이다. | 관광학 | null | kci_detailed_000132.xml | |||
ART001848679 | oai_dc | 패밀리레스토랑의 브랜드이미지가 브랜드확장 및 행동의도에 미치는 영향 | The Effects of Family Restaurants’ Brand Image on Brand Extension and Behavioral Intention | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"지계웅(관동대학교); 인성호(관동대학교); 한진영(관동대학교)"
] | 본 연구는 패밀리레스토랑의 브랜드이미지가 브랜드확장 및 행동의도에 미치는 영향에 대한 실증 분석을 중심으로 그 중요성을 설명하였다. 또한, 선행연구를 토대로 브랜드이미지를 기능적이미지, 상징적이미지의 두 가지로 구분하여 진행하였으며, 가설검증을 위하여 311부의 설문지를 연구에 활용하였다.
연구의 결과는 먼저, 브랜드 이미지의 기능적 이미지는 브랜드확장 및 행동의도 모두에 긍정적인 정(+)의 영향을 미치는 것으로 증명되었고, 브랜드확장은 소비자의 행동의도에 영향을 미치는 것으로 확인되었고, 브랜드 이미지의 상징적 이미지는 브랜드확장 및 행동의도 모두에 긍정적인 정(+)의 영향을 미치는 것으로 분석되었다.
본 연구의 결과를 통해 패밀리레스토랑에 대한 소비자의 브랜드이미지는 브랜드확장과 소비자의 행동의도에 긍정적인 영향을 미치는 점을 실무적 측면에서 논의하였고, 이를 시사점을 통해 제시하였다. 또한, 일부 연구의 한계점과 향후 연구방향을 제시하였다. | 관광학 | null | kci_detailed_000132.xml | |||
ART001848683 | oai_dc | 마케팅 믹스요인에 관한 소비자 인식이 브랜드 자산에 미치는 영향: 대전 지역 ‘C’ 커피전문점 고객을 중심으로 | The Effect of Consumer Cognition about Marketing Mix on Brand Equity : Focused on ‘C’ Coffee Shop Customers in Daejeon | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"심순철(세종사이버대학교); 최현정(백석대학교)"
] | 본 연구의 목적은 커피전문점의 마케팅 믹스를 구성하는 요인들이 브랜드 자산의 형성에 어떤 영향을 미치는지 연구함으로써 브랜드 자산을 만들어 내고 소비자의 구매결정에 영향을 줄 수 있는, 최적화된 마케팅 믹스 활동을 제안하는 것이다. 이를 위해 대전 지역의 ‘C’ 커피전문점 이용 고객을 대상으로 설문을 진행하였으며, 수집된 자료를 분석하기 위해 SPSS 18.0을 활용하여 빈도분석, 탐색적 요인분석, 신뢰도 분석 그리고 다중회귀분석을 실시하였다. 분석 결과, 광고-촉진영역과 가격영역은 브랜드 인지에 정(+)의 영향을 미치는 것으로 나타난 반면, 제품영역과 접근영역은 브랜드 인지에 유의한 영향을 미치지 못하는 것으로 나타났다. 가격영역, 광고-촉진영역, 그리고 제품영역은 브랜드 이미지에 정(+)의 영향을 미치는 것으로 나타난 반면, 접근영역이 브랜드 이미지에 미치는 영향은 없는 것으로 나타났다. 마지막으로 가격영역과 제품영역은 브랜드 충성도에 정(+)의 영향을 미치는 것으로 나타났으나 접근영역과 광고-촉진영역은 브랜드 충성도에 별다른 영향을 미치지 못하는 것으로 나타났다. | 관광학 | null | kci_detailed_000132.xml | |||
ART001848674 | oai_dc | 호텔 고객자산이 고객충성도에 미치는 영향 : 브랜드 지식의 조절효과를 중심으로 | The Impacts of Hotel Customer Equity on the Customer Loyalty : Focused on the Moderating Role of Brand Knowledge | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박현정(세종대학교 호텔관광경영학과); 정경일(세종대학교)"
] | 경기불황에도 불구하고 K-pop을 중심으로 한 한류 붐과 한국 드라마 등의 대중문화 한류, 웰빙 시대에 각광받는 음식 한류 등의 경쟁력을 바탕으로 2012년 11월에는 방한 외국인 관광객이 1천만 명을 돌파하였다. 이는 한국의 여러 매력을 발견한 세계 각국의 사람들이 한국 여행을 선택한 결과이다. 이렇게 외국인 관광객 수가 증가함에 따라 정부에서도 서울시내 호텔 공급부족 해소를 위해 숙박관련 규제를 완화하였고, 이에 따라 특급호텔 뿐만 아니라 비즈니스 호텔 등의 숙박관련 체인 호텔 등의 건설도 한창 진행 중이다.
하지만 향후 몇 년 내에는 이러한 호텔의 공급 과다에 따른 경쟁이 심화될 것으로 예상되는 바, 본 연구는 장기적인 관점에서 국내 특급 호텔들의 부가가치를 높이기 위한 경쟁력 강화방안으로서 최근 많은 호텔들이 관심을 갖고 있는 고객과의 관계 전략차원에서 다루는 고객자산에 대하여 연구를 진행하고자 하였다.
이를 위해 서울시내 특급 호텔들을 조사대상으로 선정하였고, 이를 이용한 경험이 있는 방한 외국인 투숙객을 조사의 모집단으로 선정하여 이들의 관계자산과 가치자산이 호텔 고객충성도와는 어떠한 영향관계가 있는지 조사하고, 더불어서 호텔 고객자산과 고객충성도의 영향관계에서 브랜드 인지도와 브랜드 이미지에 따라 어떠한 차이가 있는지에 대해 중점적으로 조사하여 도출된 결과에 의거하여 학문적, 실무적 시사점을 제시하였다.
306개의 유효 표본을 SPSS 18.0을 이용하여 빈도분석, 탐색적 요인분석, 회귀분석, 조절회귀분석을 실시하여 실증 분석하였다. 이에 대한 결과는 다음과 같다.
첫째, 호텔고객 관계자산과 가치자산이 고객충성도에 미치는 영향관계를 분석한 결과, 영향관계는 통계적으로 유의하였으며, 호텔고객 가치자산(설명력32%)이 관계자산(설명력17%)보다는 좀 더 높은 설명력을 갖는 것으로 나타났다. 이는 고객들이 호텔이용에 대한 가치자산에 더 큰 중점을 두고 있음을 시사한다. 둘째, 호텔고객의 관계자산, 가치자산, 고객충성도 간의 영향관계에서 브랜드 인지도와 브랜드 이미지의 조절효과 분석에서는 통계적으로 유의하였으며, 브랜드인지도는 지각된 품질과 지각된 가격이 고객충성도에 미치는 영향관계에서 통계적으로 유의한 조절효과를 갖는 것으로 나타났다. 브랜드이미지는 특별대우와 가치자산의 지각된 가격이 고객충성도에 미치는 영향관계에서 통계적으로 유의한 조절효과를 갖는 것으로 나타났다. 셋째, 조절효과 분석을 좀 더 자세히 하기 위해 본 연구는 브랜드 인지도와 브랜드 이미지는 높은 집단과 낮은 집단으로 분류하여 집단별 차이를 조사하였는데, 브랜드 인지도가 높은 집단은 충성도 프로그램, 지각된 품질, 지각된 가격, 지각된 편의성에 유의한 영향관계가 있었으며, 브랜드 인지도가 낮은 집단은 충성도 프로그램, 지각된 가격, 지각된 편의성에 대해 유의한 영향관계를 나타내었다. 한편, 브랜드 이미지가 높은 집단은 특별대우, 충성도 프로그램, 지각된 편의성에 대해, 브랜드 이미지가 낮은 집단의 경우는 지각된 가격, 지각된 편의성에 유의한 영향관계가 있는 것으로 나타났다. | 관광학 | null | kci_detailed_000132.xml | |||
ART001848667 | oai_dc | CVM을 이용한 승마체험의 가치평가 | Estimating Horseback Riding Experience Using Contingent Valuation Method | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이충기(경희대학교); 이혜미(경희대학교 일반대학원 관광학과); 김태균(경북대학교)"
] | 본 연구의 목적은 이선선택형 가상가치평가법을 통하여 승마체험의 경제적 가치를 추정하는데 있다. 또한, 본 연구에서는 승마체험의 지불의사를 결정하는 독립변수들을 확인하는 노력도 시도하였다. 이러한 목적을 달성하기 위하여 서울과 경기도 지역주민을 대상으로 인구, 연령, 성별을 토대로 할당추출법을 이용하여 현지조사를 실시하였다. 가상가치평가법의 분석결과 승마체험의 경제적 가치는 1인당 1회 이용 시 WTP truncated의 경우 59,811원, WTP mean의 경우 60,978원, 그리고 WTP overall mean의 경우 57,178원으로 추정되었다. 또한, 로짓모델 추정결과 제시금액, 승마체험 관심도, 승마체험 욕구, 연령, 교육수준이 승마체험의 지불의사를 예측함에 있어서 중요한 설명변수로 나타났다. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801964 | oai_dc | 지식공유의 선행요인과 서비스 혁신행동에 관한 연구: 서울시 특1급 호텔을 대상으로 | he Study on the Antecedents of Knowledge Sharing and Service Innovation Behavior: Evidence from Upscale Hotels in Seoul | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"변찬복(안양대학교); 박성종(안양대학교); 이홍재(안양대학교)"
] | This study examined the effects of self efficacy, enjoyment, perceived organizational support(POS), and leader-member exchange(LMX) on knowledge sharing in the upscale hotels in Seoul. It also investigated the effect of knowledge sharing on service innovation behavior. The 242 employees were asked about the above six variables on a 5 point Likert scale. Findings indicated that both enjoyment and LMX were positively related to the knowledge sharing while both self-efficacy and POS were not. The knowledge sharing was found to be a significant predictor of service innovation behavior. Based on these results, some theoretical and practical implications were suggested. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801963 | oai_dc | 관광현상에서 공정성의 정의론적 논거모색 | The theory of justice approach for the fairness in tourism phenomenon | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이영진(한양대학교); 이훈(한양대학교)"
] | As people has different values or sights to certain phenomenon, subjects which consist of tourism system can have different opinions to the fairness in tourism industry. Also, justice which is explaining the fairness is different among scholars and should consider the availability to the recent generation. This study is to approach as a justice aspects for explaining unfairness problems as a result of the competition in capitalism among players in tourism industry. Literature reviews related justice is followed. First, Nozick(1997)'s said that liberalism is best. Also, Rawls(2011) argued that justice which is about equal human rights which are not abused at any reasons. Bentham(2011) suggested the concepts of the greatest happiness of the greatest number and Walzer(1999) suggested pluralism which stressed the individual values. These theories has considered for applying for tourism phenomenon. The result of this study could explain the fair tourism among tourism system. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801982 | oai_dc | 호텔 종사원의 교육훈련이 조직몰입과 직무성과에 미치는 영향 | Effects of education and training of hotel employees on organizational commitment and job performance | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김기영(경기대학교); 고미애(경기대학교)"
] | This study tries to provide useful materials for talent management of hotel corporations by analyzing relationships among education and training, organizational commitment, and job performance and suggest plans which can increase employee commitment and performance by proposing more efficient and various directions about education and training programs for hotel employees. The research subjects were employees in the five star hotels and the research method was carried out by self-administration for a month on Feb. 2013. As for the questionnaire, 280 copies were distributed and 270 ones were collected. The total 258 copies were used in empirical analysis except 12 ones that response is omitted and reliability is considered as being low. The study went through data coding and data cleaning of the collected materials for exact statistical analysis and verified the effect relationship of variables by carrying out frequency analysis, factor analysis, reliability analysis, and regression analysis with SPSS 18.0 statistical program. The result which verified the hypotheses of the study has found as follow: Hypothesis 1 has found that 'contents of education and training' and 'lecturers' qualification' of education and training have the positive effect on organizational commitment. Hypothesis 2 has found that 'organizational commitment' has the positive effect on 'job performance'. Hypothesis 3 has found that 'the contents of education and training' and 'lecturers' qualification' of education and training has the positive effect on job performance. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801978 | oai_dc | 시계열 분석과 인과모델 비교분석에 의한 국내 골프장 내장객 수요예측에 관한 연구 | Demand Forecast for Visitors of Domestic Golf Courses with the Use of Comparative Analysis of the Time Series and the Cause & Effect Model | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양승용(청운대학교 관광레저경영학과); 권세정(중앙대학교)"
] | Demand forecast is a technique of analyzing and estimating data in a variety of fields. Especially, tourism sector is an important economic activity in the rapidly chaning economic environment. Thus, it is important to accurately describe the changing social environment and exactly understand the degree of the change. In stressful conditions such as the rapid decline of membership since 2008, the arrival time of enrollment fee and deposit returns, excess competition due to increase of golf courses, decline of golf population and decrease of operating profit due to reduced visitors per hole, the need for demand forecast through the rational and scientific way for golf courses is becoming increasingly important. Demand forecast for visitors of domestic golf courses is a very important study in that it can help to set marketing policies and service policies of companies that operate golf courses. The purpose of this study was to forecast visitors of domestic golf courses in January-December 2013 from monthly data of January 2008 to December 2012, using comparative analysis of the time series model and the cause & effect model. As the result of forecast, visitors decreased from December to February and sharply increased from March to November. However, visitors decreased from June to August because of summer holiday and the rainy season. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801976 | oai_dc | 문화관광해설사의 법적지위에 관한 연구 | A study of legal status about tourism interpretator | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"안광준(강릉영동대학 관광경영과); 김기동(강릉영동대학교); 서윤원(서원대학교)"
] | As performed the five-day workweek system, while enforcing family increase, most of tourism attractions has become necessary for doubling the pleasure of traveling through cultural tourism attractions, so tourism interpretator's role has been become more important which adds a depth of understanding. but Has been overlooked of tourism interpretor's legal status, despite the important role of tourism interpretaor. So this paper was found that tourism interpretaor's legal status has been overlooked in terms of worker based on following the code of conduct as determined, administrating of post-placement and recruitment, paying of fee by the local governments. Therefore, Tourism interpretator should be recognized as a worker about legal status. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801967 | oai_dc | 관광지 위험지각에 있어서의 낙관적 편견에 대한 탐색적 연구 | An Exploratory Study on Optimistic Bias in Risk Perception of Tourist Destination | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오미영(서울여자대학교); 오미숙(순천향대학교)"
] | The purpose of this study is to figure out how tourists perceive and make a decision of a destination, where a risky accident occurs, based on the concept of optimistic bias. This study investigated that optimistic bias existed in perceiving destination risk, what factors affected it, and it had an influence on intention to visit, with regard to Fukushima nuclear accident. For the study, a survey was conducted with 300 sample of Korean outbound tourists in July, 2011. According to the findings, there existed optimistic bias in perceiving destination risk, which consists of environmental risk and accidental risk, by indicating that respondents estimated that others perceived the destination more risky than they actually perceived. In addition, optimistic bias in perceiving environmental risk was affected by risk perception of nuclear accident and visiting experience, by indicating that the lower risk perception of nuclear accident and more visiting experience the respondents had, the more optimistic bias they had in perceiving environmental risk. Finally, The optimistic bias had an impact on intention to visit. The findings provide destinations and tourist companies with some suggestions for how to manage tourists in a situation which a risky accident occurs. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801981 | oai_dc | 브랜드 개성과 자아이미지 일치성이 브랜드 애착 및 고객 만족에 미치는 영향 | A Study on the Effect of Congruity between Brand Personality and Self-Image on Brand Attachment and Customer Satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김민정(경희대학교); 이수범(경희대학교)"
] | In this study, we examined how the consistency between the brand personality of the pizza brand in Korea and the self-image of the customers affected the brand attachment and the customer satisfaction, with a view to propose an efficient management strategy for activation of domestic pizza market. In order to conduct this study, surveys were distributed to the people who had an experience with Pizza hut, Domino pizza or Mr. pizza in Korea. To test the proposed research, t-test and multiple regression analysis were conducted with SPSS 18.0. The measurement variables were selected based on Aaker's Big 5, and the pizza brand personalities and self-images were grouped as 'sincerity, excitement, competence, sophistication, ruggedness'. The result shows that the congruity of brand personality of pizza brand with the self-image of customers have a significant effect on brand attachment, and brand attachment has a positive relationship with customer satisfaction. Therefore, in the practical perspective, pizza brand management can utilize the findings of specific pizza brand personalities in creating competitive edge for marketing. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801973 | oai_dc | 중국인 관광객들의 지속적인 국내 관광을 유도하기 위한 마케팅 전략 분석 | Marketing Strategies to Continually Attract Chinese Tourists to South Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"정효희(순천향대학교 관광경영학과); 이대휘(순천향대학교)"
] | The purpose of this study is to examine the relationships among tourism motivations, tourism satisfaction, revisit intention, and word-of-mouth by Chinese tourists who visited South Korea. The five tourism motivation factors used in this study were novelty, escape, knowledge-seeking, socialization, and attractions. The results of multiple regression analysis indicate that only attractions and knowledge-seeking had a significant positive effect on tourism satisfaction. Moreover, attractions not only had the strongest predictor of tourism satisfaction but also the only factor that had a significant positive effect on revisit intention. Tourism satisfaction, revisit intention, and word-of-mouth were positively related at the observed significant level. The findings of this study may be useful in enticing Chinese tourists to visit South Korea and increasing their tourism satisfaction, revisit intention and word-of-mouth. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801975 | oai_dc | 호텔웨딩연회상품의 BTL마케팅 요소, 브랜드 태도, 구매의도간의 관계 연구 | The Relationship among BTL Marketing Elements of Hotel Wedding-Banquet Products, Brand Attitude and Purchase Intention | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"황성식(더라움); 박철호(안양대학교); 한수정(안양대학교)"
] | This study attempted to suggest a new marketing strategy and provide directivity in applying it concretely for the hotel wedding-event business so that BTL marketing could be used more effectively.
The theoretical structure model suggested in this study was composed of three latent variables in total, such as BTL marketing elements, brand attitude and purchase intention.
By using BTL marketing elements of hotel wedding-event products on the basis of the results of those analyses, the research could bring about practical suggestions on the purchase intention as follows: 1. hotels should endeavor to develop wedding event programs for the development of various hotel wedding-event products and the establishment of a single concept. 2. in addition to the development of leading wedding programs in the wedding industry, hotel wedding companies are needed to provide customers with truly differentiated wedding service with high quality. A number of marketing implications were suggested on the basis of the findings of this paper. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801965 | oai_dc | 천안(天案) 12경 선정에 관한 연구 | A study on selecting the great 12 view in Cheonan city. | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임재문(백석문화대학교); 권봉헌(백석대학교)"
] | This Since the introduction of the local self-government, there has been increase in the number of cities that selected the 8 great views to let their unique local characteristics be know all over the country.
This study is to how Cheonan citizens and tourists’ perception is reflected in the process of the procedure of selection of the great 12 view in Cheonan, and inspect this process initiated with the residents’ sympathy and participation. First, originally, the selection of the great 8 view in Cheonan was chosen as the representative destination among 21 candidates through survey of the citizens and tourists. However, after the selection of the great 8 view, the mayor academics and local representatives had decided to add 8 regions in order to contribute development of region economy and community cohesion.
12 great view in Cheonan are Cheonan three-way intersection, Independence Hall, The Historical Site of Martyr Yu Gwansun, Arario Square, Byeongcheon Sundae Street Taejosan Gakwonsa, Gwangdeoksa Snow Scene, Cheonan General Recreation Complex, Wangjibong Pear Flowr, Ipjang-Geobong Grapes Village, Heungtaryeong Festival, Cheonhoji night view. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801977 | oai_dc | CSR이 소비자신뢰와 구매의도에 미치는 영향: 패밀리 레스토랑을 중심으로 | The Effect of CSR on the Consumer Trust and Purchase Intention: On the Focus of Family Style Restaurant | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"조선배(청주대학교)"
] | The purpose of this article is to test the effect of CSR(Corporate Social Responsibility: CSR) on consumer trust and purchase intention in the family restaurant industry in Korea. Based on the literature review, it is theorized that consumer trust and purchase intention are key causal determinants of CSR in this model. Based on theoretical backgrounds, 3 hypotheses are derived, a regression model is proposed. The regression model is tested using the empirical data collected from 143 undergraduate students major in hotel management and business management of K university in Seoul Korea. All 3 hypotheses(ie.: 1. CSR to Consumer Trust, 2. CSR to Purchase Intention, 3. Consumer Trust to Purchase Intention) are supported, and based on the data analysis results theoretical and managerial implications are discussed.
| 관광학 | null | kci_detailed_000132.xml | |||
ART001801980 | oai_dc | 역대 대통령의 외식산업의 정책평가 | The Evaluation on the Foodservice Industry-Related Policies of Ex-Presidents’ | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김은희(한국호텔관광전문학교 호텔소믈리에 & 바리스타학과); 이웅규(백석대학교)"
] | Social changes leads the change in foodservice industry aspects, on the contrary, the change of foodservice industry deeply effects on social transition. From this point of view the direction of foodservice industry-related policy, which is to be prescribed according to the problem in reality, should decorated for the new and desirable direction. As the international competition becomes more intense, Korea is now facing the time to spur the whole national competition. Hence, the administrative way of Korean governmental and presidential management has come to the point to change drastically. To accomplish, with effect, not only national competitive edge, but the national vision like “improving the quality of life”, “making the foundation for the reunited Korea”, the most important thing is to establish the right direction of foodservice industry, which will be the 21C’s leading industry, to improve the national planning and controlling ability and to be equiped with a pan-governmental propelling structure. For this, the direction of foodservice industry-related policy should be planned like following and implemented. First, foodservice industry-related policy system to cope with globalization should be established. Second, foodservice industry-related policy to meet the change of tourism should be developed. Third, setting up the direction of the foodservice industry-related policy toward the reunification of continuous and new foodservice industry-related policy should be constructed. Fourth, the foodservice industry-related development policy co-operational among government corporations, and the people should be in management and operation. | 관광학 | null | kci_detailed_000132.xml | |||
ART001802496 | oai_dc | 호텔 직원의 조직후원인식이 조직시민행동과 조직몰입에 미치는 영향 연구 | A Study on the Effect of Hotel Employees' Perceived Organizational Support on Organizational Citizenship Behavior and Organization Commitment | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김건(세종대학교 호텔관광경영학과); 조은아(세종대학교 호텔관광경영학과)"
] | This research attempts to analyze the relationship between perceived organizational support and organizational commitment and the relationship between organizational commitment and organizational citizenship behavior and the relationship perceived organizational support and organizational commitment. Methods of efficient human resource management of hotel employees are suggested with the facts of research as a foundation. The result indicated that hotel employees who a high degree of perceived organizational support show positive organizational commitment. Also the result showed organizational commitment of hotel employee had significantly positive effect on organizational citizenship behavior. Also the result showed that high degree of perceived organizational support of hotel employees had significantly positive effect on organizational citizenship behavior. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801985 | oai_dc | 한식당 고객의 방문동기와 감정요인이 충성도에 미치는 영향 | Influence of Costomer's Visit Motivation and Emotional Factor on Loyalty in Korean Food Restaurant | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"손영진(한국외식산업개발원)"
] | This research performed literature study and empirical study, in parallel, for costomers who visit Korean food restaurant to investigate the influence of their motivation and emotional factor on loyalty. To conduct empirical study, the following hypotheses were set up: Hypothesis 1 is that the visit motivation of Korean Food Restaurant costomers will influence their loyalty. Hypothesis 2 is that the emotional factor of Korean Food Restaurant costomers will influence their loyalty. Verification of hypotheses shows the following result: First, sub factors of visit motivation of Korean food restaurant costomers, such as friendliness, escape from daily life, and event character influence positively (+) on loyalty. Second, out of sub factors of emotional factor of Korean food restaurant costomers, such as displeasure, joy, and comfort, joy and comfort influence positively (+) on loyalty. It is possible to see from the result that to raise the costomer royalty to Korean food restaurant, it is important to find out visit motivations of costomers and develop such foods and services as suitable for those, and to perform feeling marketing strategy to draw positive feeling from costomers when they visit. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801983 | oai_dc | 도시관광 매력성의 중요도와 만족도 연구-서울을 방문한 외국인을 사례로- | A Study for Importance and Performance on the Tourist Attractiveness of Urban Tourism: A Case of Foreign Tourists visiting Seoul | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"장윤정(서울시립대학교)"
] | This study aims to identify and analyze the relationship of tourist attractiveness and satisfaction using IPA. For this purpose, a tourist survey was conducted on 457 foreigners who visited one of the four tourist destinations in Seoul including Myeongdong, Namdaemun Market, Gyeongbokgung(Palace), and Insadong. The results are as follows. First, as the result of analyzing the factors for tourist attractiveness, four factors such as 「experience and human services」, 「uniqueness and convenience」, 「hospitality」, and 「aesthetics」 were derived. Second, the nationality difference of t-test between importance-performance was statistically significant with a difference of (p<0.001) in all factors of tourist attractiveness. In particular, the importance of all these factors was significantly lower than the performance. Thus, strategies to increase the satisfaction of the foreign visitors plan are expected to be taken urgently. Third, quadrant I (keep up the good work) and quadrant II (concentrated) results of IPA are assessed based on the tourist attractiveness of Japanese visitors. On the other hand, the Chinese visitors recognized the quadrant I (maintenance) and quadrant IV (excess) with the tourist attractiveness index. The American visitors quadrant I (maintenance) and quadrant III (low priority) were the main items to herpes. Fourth, tourist attractiveness was found to have significantly positive (+) effects on satisfaction. 「experience and human services」 and 「hospitality」 were the factors of tourist attractiveness that had a positive (+) influence on satisfaction.
| 관광학 | null | kci_detailed_000132.xml | |||
ART001801969 | oai_dc | 경력정체지각이 조직몰입과 경력몰입에 미치는 영향-서울소재 BSP 여행업체 종사자를 중심으로- | The impacts of career plateau perception on organizational commitment and career commitment : focused on the employee of BSP travel agent in Seoul | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"곽대영(남서울대학교)"
] | The objective of this study is to suggest useful directions for human resource management regarding employees' career plateau of travel agents in Korea. To achieve the objective, as a conceptual framework of the study, the literature on career plateau, organizational commitment and career commitment were reviewed, and the empirical study on the perception of domestic travel agents' employees regarding human resource management was conducted. According to the findings of this study, the following suggestions were presented to domestic travel agencies. First, the travel agencies are required to adopt job rotation system to reduce content career plateau, and introduce proper compensation system to reduce structural career plateau in their companies. Second, the travel agencies are required to provide their employees with training participation opportunities regularly regarding their jobs and career management in order to enhance their organizational commitments. Third, it is necessary for the travel agencies to operate mentoring programs in their companies to reduce career plateau and enhance organizational commitment.
| 관광학 | null | kci_detailed_000132.xml | |||
ART001801970 | oai_dc | 백화점 전문식당가 외식업체의 전략적 제휴에 따른 제휴성과와 제휴지속의도에 대한 연구 | A study on alliance performance and recontract intention with strategic alliance in department store restaurant | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"심희진(세종대학교 대학원 조리외식경영학과); 정유경(세종대학교)"
] | In today, fast-paced and ever-changed business environment, strategic alliance have become one of most important business forms. The purpose of this study is provide the effect of strategic alliance on alliance performance, recontract intention. Also to find out practical alliance performance and performance measurement. To investigate the purpose of this study, questionnaire was made with 188 department store restaurant managers for the practical verification. SPSS was used to factor analysis, logistic regression analysis were used as analysis methods. The results of this study, among the alliance performance, only financial performance influence on recontract intention. The results show some suggest that alliance operated effectively on non financial performance as improving brand image and service quality, securing customers. This will enable the restaurant to perform as a prototype unit of restaurants. Although non financial performance was significant advantages of the strategic alliance with department stores, the positive financial performance will determine successful recontract. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801974 | oai_dc | 소비자의 외식기업에 대한 태도를 매개로 한 경험가치와 행동의도간의 영향관계연구 | Study on Influencing Relationship between Experiential Value and Behavior Intention with Parameter of Consumer's Attitude on Food Service Company | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이광옥(백석대학교); 장현종(백석대학교)"
] | This study was conducted through literature research and empirical study in order to verify influencing relationship between experiential value and behavioral intention using consumer's attitude on food service company as the parameter. The purpose of this study is to provide practical and academical implication by determining if consumer's attitude on food service company, or the parameter, has a positive impact on experiential value and behavioral intention of the customer. In this study, three hypotheses on the following relations are set up: experiential value and attitude, experiential value and behavior intention, attitude and behavior intention. The results from hypothesis verification showed that experiential value has significantly positive impact between attitude and behavioral intention, and attitude has a partial impact between experiential value and behavioral intention. As attitude has impacted behavioral intention in the order of profitability of investment by customer, service excellence, and level of enjoyment, we can assume that modern customers show rational consumption pattern, and recognize eat out as one of culture and leisure activities, which suggests that emotional marketing should be adopted. This study considers consumer’s attitude on food service company as an important variable, and verifies attitude as the parameter, which has been less dealt with in other studies. In short, this study suggests that the attitude, or belief, of the customer toward the food service company is a very important factor to predict future behavior of consumer. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801984 | oai_dc | 조직공정성 지각이 조직지원인식과 고객지향성에 미치는 영향 | The Effect of the Perception of Organizational Justice on Organizational Support Recognition and Customer Orientation | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김화경(세명대학교); 함형만(동서울대학교)"
] | The purpose of this work is to investigate how the perception of organizational justice that employees working at the first class hotel have affects their organizational support recognition and customers orientation. The results of this work are presented as follows: First, it was found that of organizational justice factors, distribution justice, procedure justice and interaction justice positively affected organizational support recognition. It means that as the rewards given to employees as a result of job performance, the procedures and rules used for reward distribution, and the treatment provided by higher supervisors in the course of setting and performing the procedures become more justice, the organizational support recognition increases higher. Secondly, it was found that the higher the organizational support recognition was, the higher the customer orientation was. It means that when the level of organizational support is recognized to be high, employees' customer orientation increases. Thirdly, it was found that of organizational justice factors, procedure justice and Interactional Justice positively affected customer orientation. Accordingly, it is important to operate reward system in a way of maintaining organizational justice. The study subjects of this work were employees working at the first class hotel located in Seoul. Therefore, this work has limitations in generalizing its results in the area of all food service businesses. Therefore, in the future, it is necessary to secure more food service businesses and more regions as samples. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801971 | oai_dc | 지역관광브랜드 개발유형에 따른 편익이 개발지지도에 미치는 영향- 강릉시 지역주민을 대상으로 - | The Effect of Benefits according to Types of Regional Tourism Brand's Development on the Supports for its Development: Focus on the Residents in Gangneung City | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이주형(경기대학교); 정유준(경기대학교 평생교육원 관광학부)"
] | This study is to analyze the effect of benefits according to types of regional tourism brand's development on the supports for the development. The ultimate objective is to suggest the effective way to generate the benefits from the development and give the good direction how to make regional people support voluntarily for regional tourism brand's development. In order to achieve this purpose, the study limited Gangneung city as the regional range, the subjects were selected as the residents who have currently lived around the main area(Gangmundong, Gyodong, Naegokdong, Noamdong, Songjeongdong, Okcheondong, Ponamdong, Hongjedong and the like) in the city. The test was conducted by separating the first survey and the second survey largely, 614 copies were used for the final analysis. SPSS 18.0 for Windows and AMOS 18.0 statistical package program were used for the empirical analysis. In results, there were different effects on the benefits through the types of regional tourism brand's development, and that led to the supports from residents. Directions for further research and managerial implications stemming from the empirical findings were discussed as well. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801979 | oai_dc | 패밀리 레스토랑의 브랜드 이미지 형성요인과 결과요인에 관한 연구 | A Study on the Antecedents and Consequences of Brand Image of Chain Family Res aurants | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박상희(계명대학교)"
] | Grounded in the foundation of marketing and hospitality literature as well Keller’s customer-based brand equity framework, this study developed a conceptual model that explains the relationships between the antecedents and consequences of brand image. Through focus group interviews and a pretest, the measurements were refined and the questionnaire used for the main study was developed. Data was analyzed using the 417 surveys. A Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) in AMOS 17.0 were employed to evaluate the measurement model, to measure the model fitness of data and to test the research hypotheses and relationships among the latent constructs. The results revealed significant relationships between all constructs in the model except the relationship between brand image and attitudinal brand loyalty. The findings clearly indicate the critical mediating effect of brand image between its antecedents and consequences. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801993 | oai_dc | 개인-환경 적합성이 조직 매력성과 직무태도에 미치는 영향 | The Effect of Person-Environment Fit on Organizational Attractiveness and Job Attitude | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김민경(경기대학교); 이청욱(경기대학교)"
] | The purpose of this work is to investigate how person-environment fit of hotel employees affects their organizational attractiveness and job attitude, and thereby to provide a fundamental material for human resource management. The results of this work are presented as follows: First, it was found that of person-environment fit factors, 'person-job fit' and 'person-organization fit', and 'person-supervisor fit' positively affected organizational attractiveness. It means that when individual ability, job requirement, and the relationship with a supervisor are recognized to fit, they positively affect an employee's job and organization. Secondly, it was found that organizational attractiveness positively affected job commitment and organization commitment. It means that the more an employee is attractive to an organization, the more he/she commits himself/herself to his/her job and organization. Thirdly, it was found that of person-environment fit factors, 'person-job fit' and 'person-supervisor fit' positively affected job commitment. Fourthly, it was found that of person-environment fit factors, 'person-job fit' and 'person-organization fit' positively affected organization commitment. It means that when individual ability and job requirement are recognized to fit, they positively affect an employee's job and organization. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801966 | oai_dc | 외식소비자의 지각된 기술기반 셀프서비스 특성이 만족 및 구매의도에 미치는 영향 연구-온라인 메뉴주문 시스템을 중심으로- | The Effects of Foodservice Consumer‘s Perceived Technology-Based Self-Service Characteristics on Satisfaction and Purchase Intention : With a focus on an online menu ordering system | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이인숙(경희대학교); 나영아(을지대학교); 윤혜현(경희대학교)"
] | The purpose of this study was to investigate influential relations between satisfaction and purchase intention according to the perceived TBSS characteristics among foodservice consumers that used an online menu ordering system. Based on total 228 employees obtained from the empirical research, this study reviewed reliability and fitness of research model and verified total 2 hypotheses with Amos program. As a result, self-control had the greatest positive(+) effects on satisfaction among the TBSS factors, being followed by playfulness, usefulness, and convenience in the order. Satisfaction, in turn, had positive(+) effects on purchase behavior.
It is extremely important for foodservice providers to design a system by taking into account the satisfaction of actual consumers using TBSS based on those findings. They also need strategies to flexibly react to internal and external foodservice markets by consistently analyzing customer behavior to figure out the characteristics considered to be important by customers and changing the service process according to situations. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801968 | oai_dc | 축제 이미지 일치가 도시브랜드 몰입 및 지역 애호도에 미치는 영향- 여수세계박람회를 중심으로- | The Effect of Festival Image Congruence on the City Brand Flow, and Loyalty : International Exposition Yeosu | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김태흥(동국대학교 일반대학원 호텔관광경영학과); 이준엽(동국대학교)"
] | Recently, city brand image is highly regarded as an important factor for city marketing. Many local government have had various local festivals in order to increase the city visitors and improve the recognition about the city. This study focused on the effect of congruence of image between the city and festival. Although many study have exploited the influence of the brand congruency on consumer satisfaction and loyalty, there is few research which focuses the effect of the city brand image congruency. Thus, with the review about the prior research, this study exploited how the congruency between city image and festival influences on the city flow and loyalty. Especially, we based on the 2012 International Exposition Yeosu's since this festival has a great value as an mega festival held in Korea. Thus, this study examines the effect of congruence between Yeosu city brand image and Yeosu EXPO on the city flow and loyalty. Results from the study indicated that city brand image congruency with Yeosu EXPO had a positive effect on the city flow and such city flow showed the positive effect on the loyalty about the city. | 관광학 | null | kci_detailed_000132.xml | |||
ART001801962 | oai_dc | 축제 인물 속성이 축제 브랜드 자산, 충성도 및 지역 애착심에 미치는 영향에 관한 연구-효석문화제 참가자를 대상으로- | A Study on the Effect of Central Figure's Attributes in a Festival on Brand Equity, Loyalty, and Place Attachment: Focused on Visitors to Hyoseok Cultural Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이양림(세종대학교 호텔관광대학); 김영미(동신대학교)"
] | This study aims at investigating one famous cultural festival to celebrate local's famous figure, Hyoseok Lee, a noted novelist in Korea. This festival is considered as a newly formed festival as it has provided the celebrity-fronted festival programs for visitors such as writing contest and exhibition of illustrated poems. In this study, it discerns whether the property of central figures' attributes in a festival has an influence on intangible brand assets(brand equity), fidelity(brand loyalty) and affection(place attachment) for the region in Hyoseok Cultural Festival. For this, visitors to Hyoseok Cultural Festival were surveyed for empirical analysis. As a result, the expertise and attachment as central figures' attributes had a significantly positive influence on brand equity. The expertise had a significantly positive influence on brand loyalty. The attachment had a significantly positive influence on place attachment. Brand equity had a significantly positive effect on brand loyalty. The perceived quality and brand image as brand equity had a significant positive effect on place attachment. Brand Loyalty had a significantly positive impact on place attachment. Based on those results, it is expected that local governments are able to perform competitiveness securement of regional festival and marketing strategies. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750275 | oai_dc | 라이프스타일에 따른 가정 대용식(Home Meal Replacement)의 선택속성, 지각된 가치, 재 구매의도 영향요인 | Influential Factors upon Selection Attribute, Perceived Value, and Repurchase Intention in Home Meal Replacement According to Lifestyle | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"정순영(숙명여자대학교 대학원 식품영양학과)"
] | The purpose of this study was to suggest basic data available for establishing a marketing strategy proper for consumers to manufacturers of home meal replacement by closely examining the consumption behavior and selection attribute related to consumers' HMR(home meal replacement) depending on lifestyle. Survey subjects were 300 consumers who have experience of purchasing home meal replacement in Seoul and were carried out a questionnaire survey. The questionnaire was carried out for 1 month from April 1, 2012 to April 30. As a result of analyzing according to the research objective, first, the health care and the taste orientation were indicated to have significant positive(+) influence upon sanitation and food quality as for the research hypothesis on the causality of influence upon selection attribute in home meal replacement according to lifestyle. Second, the health care, convenience orientation, economy orientation, and taste orientation were indicated to have significant positive(+) influence upon visual impact. However, safety orientation was analyzed to fail to have significant positive influence. Third, the convenience orientation was indicated to have significant positive(+) influence upon convenience. Fourth, as for the research hypothesis on the causality of influence upon the perceived value in selection attribute according to lifestyle, the visual impact and the convenience were analyzed to have significant influence upon economic effect. Based on these findings, the useful implication on home meal replacement was presented. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750284 | oai_dc | 가족관계 만족과 스트레스 지각 관계에서 여가만족의 역할 | The Role of Leisure Satisfaction on the Relationship between Satisfaction of Family Relation and Perceived Stress | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"신동주(강원대학교)"
] | The paper aimed to identify the role of leisure satisfaction on the relationship between satisfaction of family relation and perceived stress. The secondary data were selected and collected from survey of Korean Bureau of Statistics, Statistics Korea. The results of this research are as follows: Firstly, the satisfaction of family relation affects negatively on the perceived stress. Secondly, the satisfaction of family relation affects positively on the leisure satisfaction. Thirdly, the leisure satisfaction affects negatively on the perceived stress. Lastly, the leisure satisfaction shows the mediating effect on the relationship between satisfaction of family relation and perceived stress. The implication of this study suggest that the satisfaction of family relation is close related to the leisure satisfaction from leisure activities and these both variables show making the reduction effect of the perceived stress. To conclude, the governments and non-governmental organizations should make the policies and program to enlarge the satisfaction of family relation with leisure activities.
| 관광학 | null | kci_detailed_000132.xml | |||
ART001750274 | oai_dc | 세계문화유산지구 방문객 태도와 행동특성에 관한 연구- 경주 양동마을을 중심으로- | A Study on the Visitors’ Attitude and Behavioral Characteristics at the UNESCO World Cultural Heritage Site: Yangdong Village at Gyeongju City | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송재호(제주대학교); 고계성(경남대학교)"
] | The purpose of this study is interested in heritage tourists and their attitude and behavioral characteristics from an heritage tourism experience. Also, it focuses on tourists’ attitudes are related to affect their satisfaction, behavioral intentions on revisit, and recommendation of the Yangdong Village to others. To examine the attitude, a total of 293 survey questionnaire were analyzed. The result indicated that heritage tourists hold generally positive attitude for the village to maintain its valuable and historical environment. Each factors has different affection based on socio-demographic and the pursuit from an heritage village, but It presents several suggestions. First, visitors who have attitude related to maintain local tradition and history, a variety of experiential programs are necessary with entertainment. Second, valuable heritage for local culture and residents, guideline is necessary for visitors. Third, educational program should be developed for preservation and utilization of the heritage village. This study's findings will support to discuss the tourists’ attitudes toward and managerial implications for heritag tourism and its destination. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750273 | oai_dc | 2012 여수세계박람회 방문객이 인지하는 관광영향이 개최 지지도와 개최지 속성에 미치는 영향에 관한 연구 | Study on Tourism Influence Recognized by Visitors to a 2012 YEOSU EXPO on Hosting Supports and Characteristics of Hosting City | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김상범(경희대학교 호텔관광대학); 박양우(중앙대학교); 윤병국(경희사이버대학교)"
] | This study is about to analyze structural association among tourism influence pursuant to EXPO hosting, characteristics of hosting city and hosting supports by using structural equation model for visitors of YEOSU EXPO. To conduct this study, research and measurement variables and survey questionnaire were developed based on preceding studies and theoretical background and an empirical analysis was made on visitors of YEOSU EXPO during EXPO period while for research analysis, Spss win. 18.0 ver and Amos win 18.0 ver. were utilized. For this analysis, the survey on 259 people was reflected. To define and verify a hypothesis among research variables, the structural equation model was estimated to conduct an analysis so as to have outcomes of=816.402 in overall model, 512 in degree of freedom, p<0.001 in significance probability, and CMIN/DF=1.595 in changes of degree of freedom. The figures suitable to the model were GFI=0.844, AGFI=0.818, CFI=0.951, NFI=0.880, IFI=0.952, RMR=0.165, and RMSEA=0.048. The verification on the hypothesis mostly illustrated positive relations; but negative economic factor had negative relations. As for hypothesis on positive tourism factors and hosting city characteristics (H1a~H1c), the economic factor only was selected in p<0.001 level while social and psychological factors were rejected. As for hypothesis on negative tourism factors and hosting city characteristics (H2a~H2c), the negative social factor only was selected in p<0.001 level while environmental and economic effect factors were rejected. Last, the hypothesis on hosting city characteristics and hosting supports (H3) was selected in p<0.001 level. This study has its own limitation to be defined as general features of various mega events by limiting its research scope only to visitors of 2012 YEOSU EXPO so that it is considered that continuous future studies to identify relations of research variables which do not have influence on hosting city characteristics are in need. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750277 | oai_dc | 템플스테이 경쟁력 요인이 한국 문화이미지 및 한국관광 행동의도에 미치는 영향 연구- 템플스테이 외국인 참가자를 중심으로 - | The Effects of Competitive Factors of Temple-Stay on Korea Cultural Image and Korea Tour Behavior Intention : Focusing on Temple-Stay Foreign Participants | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"부숙진(고창군 축제추진위원회); 방영근(트레디 코리아)"
] | Temple Stay which started in earnest after 2002 World Cup in Korea is becoming a representative Korea cultural tourism products as a very special experience among foreign visitors. Although there has been much research importance and support on Temple-stay, there has been a lack of interest in the competitive factors of Temple-stay for foreigners such as facilities, operating staffs, promotion and reservation system, etc. Also, research has been focused on Temple-stay program participation motivation or satisfaction. Thus categorizing and expanding competitive factors among various contents to better understand Temple-stay competitiveness as a cultural tourism products and to establish an affective global marketing strategy as well. This study was to investigate the influence of competitive factors of Temple-stay on Korea cultural image and Korea tour behavior intention. The main study results and promotional implications of empirical analysis on 259 samples focused on foreign participants as follows; First, Temple-stay competitive factors(program, operating staffs, promotion and reservation system)has significant relation with Korea cultural image and Korea tour behavior intentions. Specifically, program has strongest relation with Korea cultural image. Second, operating staffs has direct effect on Korea tour behavior intentions, there's no significant effect on Korea cultural image though. Third, Korea cultural image influenced on behavior intention of Korea tour. Therefore this study suggests that 1)Korean government and operating temples(109 temples in 2012) have more interest in Temple-stay program and develop their marketing strategies using Korea cultural Image such as special experience in traditional temple/traditional food/old Korean life style/Korean cultural heritage, 2)Korean government and Cultural Corps of Korean Buddhism try to cultivate professional operating staffs by Temple-stay academy or license, 3)as a global marketing perspective, Korean government and Cultural Corps of Korean Buddhism(Temple Stay Center) attempt to manage using various search words like Korea tour, Korea culture, temple tour, etc. and expand language support. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750293 | oai_dc | 마케팅 능력과 경영성과간의 선형 및 비선형 관계에 대한 연구- 호텔, 레스토랑, 레저 관련 기업들을 대상으로 - | A Study on the Linear and Nonlinear Relationship between Marketing Capability and Firm Performance: Focused on Hotel, Restaurant, Leisure related Firms | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"강석민(계명대학교); 조우제(계명대학교)"
] | Although marketing capability have been acknowledged as a necessary factor to increase firm performance, there is no study to consider the effect of marketing capability on firm performance with tourism related firms. Using 11 Korean firms listed on KOSDAQ over the time periods from 1983 to 2010, this study investigates the linear and non- linear effects of marketing capability on firm performance. In using panel data, this study overcomes structural problems such as both heteroscedasticity and autocorrelation of the error term in the empirical model, and adds the previous firm performance in the empirical model.
In the empirical analyses, the first differentiation is used to overcomes the firm specific heterogeneity. The empirical results report that there is non- linear effect of marketing capability on firm performance when operating profit representing firms' profit is used as a dependent variable but no effect of non- linear effect of marketing capability in using total sales profit. In the empirical model adding the previous operating profit, the non- linear effect of marketing capability is reported to still exist. However, there is no robust result about marketing capability on total sales profit. In sum, the non- linear effect of marketing capability is partially supported in the our analyses. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750292 | oai_dc | 경력몰입의 결정요인과 경력변경의도간의 관계-조리사를 중심으로- | The Determinants of Career Commitment and the Relationship between Career Commitment and Career Turnover Intention: The Case of Hotel & Resort Culinarian | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"강범석(강원대학교 산업과학대학원 관광학과); 허중욱(강원대학교)"
] | The purpose of this paper investigated the determinants of career commitment and the relationship between career commitment and career turnover intention in the case of hotel & resort culinarian. The data were collected for as sample of 286 culinarian worked in the hotel & resort using the convenience sampling. The results of this research are as follows: Firstly, perceived organizational supports affect positively on the career commitment. Secondly, organizational justices affect positively on the career commitment. Thirdly, career characteristics affect positively on the career commitment. Lastly, the career commitment affects negatively on the career turnover intention. The findings of this study reveal that it is very important to enhance career commitment to enforce the organizational competency and to drive the development of the individual culinarian staff-member. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750311 | oai_dc | 윈도우 베이커리 신상품 개발 연구-유색미를 이용한 기능성 건강빵을 중심으로 | A Study on the Window Bakery New products: Focus on functional healthy breads by using pigmented rice powder | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이선호(호남대학교); 김영균(호남대학교 조리과학과); 정난희(전남대학교); 김동섭(신흥대학교)"
] | To meet customers' want and needs, a maintenance sale is a must in new product development. As the people's interest to the healthy, Low-calories food is growing up, the bakery industry is developing and making Functional food, which helps to a sale strategy. The present study aimed to promote health through the development of healthy breads by using pigmented rice powder and to be helpful in activating the local economy by enhancing the consumption of pigmented rice powder. The survey for the recognition and preference for pigmented rice powder well-being breads was performed from November 1 to November 30 in the year of 2010 by subjecting 137 customer, and frequency analysis was used for the statistical technique. Questionnaire investigation result for the group revealed that 42.3% of the group showed common level of their interest in the development of well-being bread and 66.4% of the group revealed high willingness for the purchase of pigmented rice. As the purpose of the purchase, 58.4% of them answered as for the use of snake preparation between meals. Their purchase motivation that was aroused by themselves revealed to be high by showing as high as 46.7%. As the information source for the pigmented rice powder, 24.3% of them answered as bakery shops and 36.5% of them highly pointed out its expensive cost as the demerit. 47.7% of the survey participants responded cereals as their favorite food materials, and 52.6% of the cause of their cereal preference was answered as fat reduction, preference product type was found to be high in the body weight control and disease preventive food products by showing 46.7%. The helpful expectation level for the well-being bread effect was found to be high by showing as much as 60.6%. In the sexual recognition and preference for healthy breads, safety (p<0.001) was the most significantly considered in it purchase, and nutrition, taste and digestive absorption were significantly considered in the food material recognition categories (p<0.01). The recognition results for low calorie well-being breads showed significantly high as the food for the prevention of adult disease (p<0.001), which was followed by the food as diet and taste (p<0.01). The preference result for the healthy bread showed their high preference for green rice and sweet potato rice breads (p<0.01), which was followed by black bean bread, garlic bread and by pumpkin bread (p<0.05). Based on the questionnaire survey results, the development for green rice sponge cake, red rice well-being breads, anthocyanine baguette sample products were performed along with the development for their processing techniques. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750300 | oai_dc | 외식기업 종사원의 정서노동이 직무만족 및 서비스 제공수준에 미치는 영향 | A study on the emotional labor of the employees of foodservice on the job satisfaction and the level of service provision | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김민경(경기대학교); 김이수(메이필드호텔전문학교 호텔조리부)"
] | The survey, targeting 5 five star hotel and 3 family restaurants in Seoul, was conducted for 20 days from 10th Sept 2010 till 30th Sept, 2010 in a way that the 300 questionnaires were distributed and 270 were used in the empirical analysis. For statistical analysis of this study, SPSS WIN 17.0 statistical package program was used and frequency analysis, factor analysis, reliability analysis, feasibility analysis, correlation analysis and regression analysis have been performed. The results of this study can be summarized as follows. Firstly, as a result of the verification of relationship between emotional labor and job satisfaction, job satisfaction did affect. Secondly, as for the job satisfaction, as a result of the verification of the relationship with service provision level, as a result, job satisfaction environment affects the level of service. Thirdly, as a result of the verification of the relationship between the emotional labor and of service provision level, the procedure service did not affect the deepen behavior and the surface behavior did not affect the emotional labor, but individual service affected the surface behavior. As this study has a few limitations in the theoretical and practical aspects, the direction of future studies are proposed as follows. Firstly, the subjects of this study are limited to the hotel and family restaurant, so the generalization of the results to all the food service businesses are limited. Therefore, for the generalization of the study results and various application of study methods, the sampling from more wider areas and the food service businesses with various levels is required. Secondly, as the study was conducted at the level of job satisfaction and service provision, so there were limitations to describing personal status more frankly and more accurately, because of the recognition of senior and peer colleagues in the work place. So, future studies have to consider these problems.
| 관광학 | null | kci_detailed_000132.xml | |||
ART001750281 | oai_dc | 호텔과 법인기업간 장기거래 협력관계의 모형평가에 관한 연구 | A Study of the Model Valuation of the Long-term Transactions Relationship between Hotels and Partner Corporations | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이상빈(안양대학교); 박철호(안양대학교)"
] | The purpose of this study is to analyze how the effect of the relationship factors can affect their relationship marketing for long-term transaction company and to suggest a strategic implication on the long-term relationship corporate company marketing based on the analysis. An important basis for judgment in this study is that inter-business relationship improvements will bring out the collaborative corporate growth and development, so far as to make great contributions to seeking the development of the entire tourism industry, by conducting the empirical analysis of influence factors in the long-term cooperative relationship between hotels and partner corporations. This study tried to: first, the study went over the relevant factors regarding the long-term business cooperation between hotels and partner corporations, as listed below : satisfaction to previous transactions, peculiarity in hotel assets, communication, contact intensity, reputations of the hotel in business; second, an analysis was conducted as to the impact of relevant factors on the parameters such as relationship trust and relationship immersion; lastly, this study investigated the influence of the relationship between hotels and partner corporations on the long-term business cooperation, and specified their relation. That is, the optimal relationship marketing strategies were designed to be established and suggested so that hotel room sales should be continuously maximized through an efficient marketing mix by grasping the influential factors regarding inter-business cooperation on a long term basis. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750268 | oai_dc | 와인구매동기요인에 따른 시장세분화 및 구매유형의 특성에 관한 연구 | Wine Market Segmentation and its Determinants by Wine Buying Motivations | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"한은진(대구대학교); 이승길(남서울대학교); 김태구(경희대학교)"
] | The purpose of this study is to examine customer's wine buying motivation and segmentation of the buying motivation. The authors performed a factor analysis to extract the dimensions of wine buying motivations followed by a cluster analysis based on buying motivation. Four cluster types, namely one group preferring a event and self satisfaction, another group preferring a type multi-purpose, the last group preferring a type of simple purchase were named.
To verify the validity of the cluster analysis, discriminant analysis was conducted. The hit ratio is 98.6% and 97.7% for cross-validation suggesting relevant analysis.
Finally, cross analysis was applied to identify the characteristics of the segmented market by considering the percentage of independent variables like gender, age, education level, job, income on each of the segmented markets. Ultimately, the survey will be used to form an information database to develop a marketing strategy for the domestic wine market. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750262 | oai_dc | 여행과 휴가의 상관관계에 따른 현대적 의미의 휴가 고찰 | A Study on the Holiday Concept of Modern Meaning according to Correlation of Travel and Holiday | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이웅규(백석대학교); 이광옥(백석대학교)"
] | This paper seeks to combine the holiday(annual leave etc.) concept of modern meaning according to correlation of travel and holiday. The main purpose of the thesis is to present ways of improving the concept of holiday in Korea in order to elevate the rate of holiday use which is far lower than those of foreign countries, through finding a new solution to the current problems of the concept of holiday with consideration of the essentials of the system. Though the number of holiday problems has been gradually increased since the holiday system was executed, there have been difficulties in utilizing it as interest between enterprises and salaries is different. The purpose of this study is to present a plan for activating the holiday system through the correlation of holiday and travel toward the factors(time, cost, information, period) of the holiday system. As a result of the correlation of holiday and travel for activating the holiday system, it has been found out that salaries attitudes differed in accordance with their work environments, and that in order to activate the system, enterprise environment and culture that permit salaries to apply freely should be created. As a result of the evaluation of the improvement plan with the factors(time, cost, information, period) in consideration of degrees of importance, it has been recognized that appropriate substitute personnel supply and support, inhibition of disadvantage in personnel management, and enhancement of the governments labor supervision and of supports of law violations are very important. Based on the results of the above analysis, the following plan for activation of the holiday concept of modern meaning is presented. In order to activate the holiday concept of modern meaning, compatibility of work and home life should be established. Also, the supporting policy for promotion of salary holiday should be carried out. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750285 | oai_dc | 영국 고객들의 음식점 선택속성과 고객만족 및 재방문의도 간의 관계에 관한 연구- 에스닉푸드 레스토랑과 한식당 방문고객 비교 - | A Study for Analyzing Relationships between Restaurant Selection Attributes, Customer Satisfaction, and Intention to Revisit: Compare Korean Restaurant Customers to Ethnic Food Restaurant Customers | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이희열(세종사이버대학교); 윤남수(세종사이버대학교)"
] | Main purpose of this study is to suggest strategic implications through analyzing difference between Korean restaurant customers and ethnic food restaurant customers of restaurant selection attributes, customer satisfaction, and royalty. Research results are those. First of all, restaurant selection attributes devided into 6 factors, 'kind service,' 'ethnic mood,' 'taste of food,' 'health-oriented,' 'luxurious,' and 'convenience.' Second, it has statistically difference for 'kind service,' 'ethnic mood,' 'taste of food,' 'luxurious' between Korean restaurant customers and ethnic food restaurant customers. Also, ethnic food restaurant customers perceived importance in the order of 'taste of food,' 'kind service,' 'luxurious,' 'health-oriented,' 'convenience,' and 'ethnic mood,' but Korean restaurant customers perceived importance in the order of 'kind service,' 'taste of food,' 'luxurious,' 'health-oriented,' 'ethnic mood,' and 'convenience.' Third, accrding to the result of analyzing differences of customer satisfaction and intention to revisit, Korean restaurant customers has statistically lower satisfaction and lower intention to revisit compare to ethnic food restaurant customers. Fourth, the result of comparing effects of selection attributes to satisfaction, 'kind service,' 'taste of food' affects satisfaction of ethnic food restaurant customer, while 'taste food' affects satisfaction of Korean restaurant customers. Fifth, the result of comparing effects of selection attributes to intention to revisit, 'taste of food' statistically affects intention to revisit for both of customers. Finally, results of comparing effect differences of satisfaction to intention to revisit, both of customers has statistically significant effects. We also suggest several implications and strategic solutions through these research results. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750287 | oai_dc | 지역산업연관분석을 이용한 제주도 인센티브 관광의 경제적 파급효과 분석-타 지역과의 비교 분석을 중심으로- | Estimating the economic impacts of incentive travel industry in the Jeju Special Self-Governing Province using a regional input-output model: A comparison of multiplier with other areas | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김현화(경희대학교 일반대학원); 최영배(Temple University); 김대관(경희대학교); 박효연(경희대학교)"
] | The purpose of this study was to estimate the economic impacts of incentive travel industry and to understand its importance to the regional economy in the Jeju Special Self-Governing Province. The multipliers of incentive travel industry were derived with respect to output, value-added, and employment based on the regional I-O tables. The result of this study indicated that the output multiplier of incentive travel industry in Jeju area was ranked second in the top five Korean incentive destinations (Seoul, Gyeonggi-Do, Gangwon-Do, Incheon). The value-added multiplier in Jeju area was relatively lower than the others; on the contrary, the employment multiplier was relatively higher. Moreover, the influence and the sensitivity coefficient of the incentive travel industry were estimated above ‘1.’ As a result, incentive travel industry in Jeju has a significant influence on regional economics. The incentive travel industry in Jeju generated 131.2 billion Won of output impact, 65.7 billion Won of value-added impact, and 2,363 part-time and full-time jobs throughout direct and indirect effects. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750295 | oai_dc | 와인 소비자의 지각된 가치가 만족 및 충성도에 미치는 영향 | Effect of Wine Consumers’ Perceived Wine Value on Satisfaction and Loyalty | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김시균(신세계 L&B); 권용주(경희대학교); 최성수(경희대학교 호텔경영학과)"
] | The results are as follows: First, as a result of analyzing hypothesis 1, perceived wine values affect significantly on satisfaction, it was analyzed that emotional values and image and economical values among the perceived wine values affects significantly on the satisfaction. Second, as a result of analyzing hypothesis 2, perceived wine values affect significantly on loyalty, it was analyzed that only economical values among the perceived wine values affects significantly on the loyalty. Third, as a result of analyzing hypothesis 3, the satisfaction after purchasing wine affects significantly on loyalty, it was analyzed that the satisfaction after purchasing wine affects significantly on loyalty. Finally, as a result of analyzing the differences of perceived wine values of the demographic attributes and wine purchasing attributes, the results showed that the perceived wine values have significant differences of gender, marital status, educational standards, ages, and monthly income, but career. Meanwhile, as a result of analyzing the perceived wine values differences of wine purchasing attributes, the results showed that the perceived wine values have significant differences of drinking frequency, purchasing purpose, partners, drinking place, and purchasing place, but number of wine glasses. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750288 | oai_dc | 호텔 정보시스템 품질이 이용자 만족 및 경영효율화에 미치는 영향 -대전지역을 중심으로- | A Study on the Impact of Hotel Information System on the User Satisfaction and Management Efficiency : Centered Around Daejeon Area | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박정하(중부대학교); 이애리(중부대학교 호텔경영학과)"
] | In this study a survey was conducted on the workers in hotels located around Daejeon from December 1st to December 30th of 2011 for empirical analysis to investigate the impact of quality in hotel information system on the user satisfaction and management efficiency. The research was executed by self-answering subjective method and 221 copies, out of 238 copies collected after 250 copies deployed from which inappropriate ones were removed, were used to run factor analysis for quality of the information system, user satisfaction, and management efficiency by SPSS Win Ver, 17.0 statistical package. For hypothesis verification, multivariate analysis of variance and canonical correlation analysis were performed. In summary, it was proven to have a significant correlation to the factors of user satisfaction and management efficiency. Based on these results, a useful implication was suggested. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750298 | oai_dc | 이벤트 참가자의 기대와 만족도 분석-서울 소재 특1급 호텔을 중심으로- | Event participant's expectations and satisfaction analysis Intention: Seoul Super Deluxe Hotel centered | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김건(세종대학교(그랜드 앰버서더))"
] | In this study, the food and beverage industry in Seoul Super Deluxe hotel of customer acquisition and sales are held to promote food and beverage event participants to the importance and the achievement level evaluation of the crust after use. In this respect, this study, stock up on food & beverage at the hotel Deluxe 1st class Seoul of customer acquisition and sales are held to promote food and beverage event participants to the importance and utilization by evaluating the achievement level of the crust after an efficient Hotel food & beverage marketing strategy seeks to provide a useful basis for the base. In order to accomplish the purpose of such research in adult men and women of Seoul Super Deluxe hotel's food and beverage event aimed at passengers who have participated in the survey, conducted by valid specimens was used in the empirical analysis to 328. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750261 | oai_dc | 해양레저스포츠 참여자들의 체험요인과 만족과의 관계연구 -스쿠버다이빙을 중심으로- | The Relationship Between Experience and Satisfaction of Marine Leisure Sports Participants | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"서민정(세종대학교); 임은순(세종대학교); 이소진(중부대학교 항공서비스학과)"
] | Based on the theory of experience economy(Pine & Gilmore, 1998), this study aims to identify the underlying dimensions of scuba diving experience and to investigate the relationships among scuba diving experience, demographics characteristics and satisfaction using stepwise regression analysis. According to the analysis, the experience of scuba diving can be represented in terms of 4 main factors; education experience, escape experience, esthetic experience, and entertainment experience. It was found that Scuba diving's satisfaction was influenced by 4 factors of experience. But scuba diving participants' demographic variable had partly a significant effect on participant’s satisfaction. When scuba participants ware grouped according to the qualification level and participation period, the regression analysis presented the differences in the participants' importance of experiences and demographic characteristics between the groups. That means the four factors differed in terms of each participants’ importance in explaining the outcome variable of satisfaction. The participants whom experience level is high and participation period is long recognized for their high escape experience value. The participants whom experience level is low and participation frequency is short, on the other hand were esthetic experience. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750271 | oai_dc | 사회·문화적 환경의 변화와 호텔기업의 식음료 및 연회부문 매출- 서울지역 특1급 호텔을 중심으로 - | The Impact of Social·Culture Environment on Revenue of Hotel Food and Beverage Department and Banquet Department : Focused on Five-Stars Hotels in Seoul | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김윤식(세종대학교); 정규엽(세종대학교)"
] | The purpose of this study is to find out social·culture environment factors which impact on performance of hotel food and beverage department and banquet department and to present ways for successful business strategy and performance forecasting. This study uses the number of divorce, the number of marriage, population of female economic activity and work days per quarter as social·culture environment factors and seasonal dummy variables as explanatory variables. And revenue of food and beverage and banquet department as dependant variables. In conclusion, this study found that food and beverage revenue is increased by the number of marriage, population of female economic activity, the 2nd quarter and 4th quarter. And banquet revenue is increased by the number of marriage, population of female economic, the 2nd quarter and 4th quarter but decreased by 3rd quarter. Therefore, decision-makers of hotel industry should recognize impact of social·culture environment for successful business strategy and performance forecasting. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750664 | oai_dc | 카지노 딜러의 감정노동, 감정부조화, 소진이 이직의도에 미치는 영향 | Effect of Emotional Labor and Emotional Dissonance on Burnout and Turnover Intention for the Casino Dealers | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김광수(부산과학기술대학교); 안성근(청운대학교); 이준재(한남대학교)"
] | In this study, the casino dealer's emotional labor emotional dissonance and turnover of the even and exhausted any influence determine whether, and these emotional labor and emotional dissonance the turnover intentions and exhaustion affects the identifying the casino industry's best was to provide information and implications. To summarize the results of analysis, the first casino dealer's emotional labor, the higher the perception of emotional dissonance will increase the level of research that is hypothesis-dimensional representation of a subset of the emotional labor acts, conduct in-depth, emotional deviation, the higher the level the perception of emotional dissonance showed two higher. However, spontaneous activity appeared to be lower the higher the emotional dissonance. The impact of emotional exhaustion for discordant results verified the relationship with the casino dealers highly emotional dissonance is perceived to be more fierce was exhausted. Finally, the casino dealer's turnover for the feelings of dissonance also verified the results of the impact of the relationship grows in emotional dissonance is intended for the higher turnover appeared to be higher. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750279 | oai_dc | 외식기업 브랜드 커뮤니티 특성이 몰입과 추천의도에 미치는 영향 | Influence of the Brand Community Characteristic of a Restaurant Business on Commitment and Recommendation Intentions | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김성수(인천재능대학교 한식명품조리과); 한지수(경기대학교 외식조리관리학과); 정양식(계명문화대학)"
] | This study is aimed at inquiring into the causal relationship regarding the influence of the brand community characteristic of a restaurant business on commitment and recommendation intentions. In addition, this study is intending to look into what influence the commitment to the brand community characteristic has on recommendation intentions which is regarded as a major factor in corporate performance, and to induce the interest of the researchers on brand community characteristics, as well as to provide the basic materials about brand community characteristics. The results of verifying the hypotheses set up by this study are as follows: As a result of looking into the relationship between brand community characteristics and commitment in hypothesis 1, it was found that only the 'Interactivity(product test)' out of characteristic factors had a positive influence on commitment. As a result of looking into the influence of commitment on recommendation intentions in hypothesis 2, commitment was found to have a positive influence on recommendation intentions. The result of analyzing the influence of brand community characteristic factors on recommendation intentions in hypothesis 3 found that 'Interactivity(product test)' and 'Informativeness' factors out of characteristic factors had a positive influence on recommendation intentions. Accordingly, it is thought that a restaurant business is advised to thoroughly do their management in order to raise the corporate performance by enhancing consumers' commitment through brand community, and by inducing consumers actually to buy products and to do favorable word of mouth. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750265 | oai_dc | 일본여행객의 한국 음식 소비 특성에 대한 실증적 고찰 | The Empirical Study on Characteristics of Korean Food Consumption of Japanese Traveler | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이영진(한양대학교); 송영민(안양대학교); 윤지환(경희대학교)"
] | This study attempted to identify the characteristics of Korean food consumption of Japanese traveler. Raw data used for analysis were from secondary data of 'Research on food tourism of the foreign tourists in 2010'. According to the result, the most liking food of Japanese travelers among the several Korean foods was the roasted ribs(barbecue) and preferring cuisine was identified as roast cuisine. In the evaluation on Korean food, samgyupsal(pork belly) was showed the most delicious food they have eaten, traveling about Korea. The items Japanese traveler satisfied highest and the most reason why they was satisfied in Korean food was analyzed the taste of food. Averages of the overall satisfaction, repurchasing and recommendatory intention on Korean food was ranked more 4 point, respectively(a 5-point Likert Scale). The finding further suggested that main considering factor taking meal in Korea was the taste of food. Also, at the causal relationship between item attributes and satisfaction or behavior intention, it was confirmed that the taste of food only effected the overall satisfaction, repurchasing and recommendatory intention. On the basis of the results, we suggested the profile for selection Korean food and the results of this research provided useful implications relating to food development and strategy establishment to food restaurants for Japanese traveler. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750278 | oai_dc | 축제동기가 만족 및 재참여에 미치는 영향 연구-경기도 광주지역을 대상으로- | The Influence of Festival Motivations on Satisfaction and Revisit Intention: Focus on Gwangju City in Gyenggi-do | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김영석(경기대학교)"
] | This study was conducted to examine the effect of relationship among festival motivations, overall satisfaction and revisit intention to participate in a festival. The SPSS 20 and Amos 20 were used to analyze the surveyed questionaries of 185 samples in the manner of frequency analysis, corelation analysis and SEM. The results of this study showed the push factor had a strong positive influence to the pull factor, and the overall satisfaction of a festival had a mediator effect between the push factor and the revisit intention. The results of this study can provide insights for festival organizers that planning a festival with the push factor of participants and operating a festival with the overall satisfaction for participants.
| 관광학 | null | kci_detailed_000132.xml | |||
ART001750280 | oai_dc | 홍도 방문 전후 관광이미지와 관광객 만족·재방문의도의 관계 - 중요도-만족도 변환지수 응용 - | Relation between Tourist Destination Image before and after Visiting Hongdo and Tourist Satisfaction and Revisit Intention Using Importance-Satisfaction Transformed Index | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"장은경(목포대학교); 이강욱(중부대학교); 박흥식(목포대학교)"
] | This study clarified the relation between tourist destination image before and after visiting Hongdo and tourist satisfaction and revisit intention, and confirmed the changes in tourist images of before and after visiting Hongdo using importance-satisfaction transformed index. The analysis results using matched pair sample t-test and importance-satisfaction transformed index, multiple regression analysis are as follows: First, there were significant differences in the 11 out of 12 items of Hondo's tourist destination image before and after visiting there. Second, as for the destination images, emotional and cognitive images and environmental image had a significant effect on tourist satisfaction. Third, in the causality test between destination image and revisit intention, emotional and cognitive images and environmental image had a significant effect on revisit intention. Finally, it was confirmed that the tourist satisfaction had a significant impact on revisit intention of tourists. Based on these results, this study proposed the sustainable development measures for Hongdo tourism. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750290 | oai_dc | 호텔 이용고객의 선택속성이 고객만족 및 추천의도에 미치는 영향 | Effects Selected Attributes on Customer Satisfaction Recommendation Intention in Hotel Banquet | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임배균(신흥대학교); 고미애(경기대학교)"
] | This study focuses on proposing efficient measures for a hotel to improve customer satisfaction and to give itself the first rank in the relevant field. In order to achieve such goal, the study analyzed relations of selected attributes of a hotel banquet, customer satisfaction and recommendation intention. This way, the study would be able to remind the hotel of how important the selected attributes of a hotel banquet are. According to the results of the research hypothesis, ‘facilities’ and ‘service’ from the selected attributes appeared to have a positive influence on the customer satisfaction. For Hypothesis 2, ‘facilities’ and ‘menu’ from the selected attributes were determined to be positively influential in the recommendation intention. For Hypothesis 3, the customer satisfaction was examined to positively affect the recommendation intention. In consequence, it was found out that how the customer is satisfied would be proved by repurchase of the banquet and positive verbal evaluation. Hence, it is suggested that thorough customer management should be conducted from the moment that the customer chooses the banquet and finishes with it. | 관광학 | null | kci_detailed_000132.xml | |||
ART001750296 | oai_dc | 한방관광 등 정부지원 수익형 일자리창출 사업 타당성 연구 | A feasibility study on the profitable job creation using relevant businesses including oriental-medicine tourism | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김혁수(청주대학교)"
] | It is very interesting that the terms 'hotel' and 'hospital' originate from 'hospitale', and adopting oriental medicine is meaningful considering the dramatic increase in demand concerning health-oriented tourism. The objective of this explorative feasibility case study is to connect tourism to all sectors of oriental medicine industry including primary, secondary and tertiary related industries. A specific case area, Jin-An province, the first trial plantation area in Korea to cultivate ginseng, has been chosen for this study, to formulate and analyze the strategy of oriental medicine tourism program (LOHAS oriental medicine therapia). Jin-An Goe-jung old house has been included for this purpose and four feasibility study methods have been used in this study, which are payback period method, accounting rate of return method, Internal rate of return method and net present value method. The results are PPM of 1.5, ARR of 200%, IRR of 102.9028% and NPV of about 2 trillion and 890 billion won.
| 관광학 | null | kci_detailed_000132.xml | |||
ART001750269 | oai_dc | 공정무역 커피 인지도가 만족 및 구매의도에 미치는 영향 | A Study on the awareness of fair trade coffee impacts on customer satisfaction and purchase intention | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김기영(경기대학교); 김지연(경기대학교)"
] | This research provides primary data of differentiated marketing strategic plan for fair trade in organizations for the future plan. It is studied how awareness of fair trade coffee influences customer satisfaction and customer intention which one of the most demanded products in fair trade goods, Coffee, is related and reflected in. This research summarize the following outcomes below. In the first hypothesis, awareness of fair trade for coffee has a positive impact on customer satisfaction as well as the second hypothesis also sum up that awareness of fair trade coffee has a plue impact on purchase intention. Therefore, by walking in step with customers in the present time when the social responsibility role is emphasized hammer social responsibility issues home to raise up the understanding and awareness. In the perspective of organizations, they need to arrange opportunities that the ethical companies and ethical customers can be grown up together through utilizing actively the change of customers' propensity to consume as primary data for strategic marketing plan and social CSR. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818497 | oai_dc | 한식 레스토랑의 물리적 환경에 대한 인식이 고객의 전환의도에 미치는 영향- 고객신뢰의 매개효과- | Influence of Customer Change Intention by the Perception of the Physical Environments to Korean Restaurant : mediated effect of Customer Trust | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"손영진(한국외식산업개발원)"
] | This study examined whether the customers' physical environments to Korean restaurant effects an useful influence and performed an empirical study to know whether customer trust makes an useful mediated effect. To preform the empirical study, a hypothesis was made as follows: the first hypothesis is that the customers' physical environments to Korean restaurant will have a beneficial plus effect on customer trust. The second hypothesis is that the customers' physical environments to Korean restaurant will have a beneficial minus effect on the customer's change intention. The third hypothesis is that customer trust will make an useful mediated effect on the relation between the customers' physical environments to Korean restaurant and change intention. The result of the hypothesis examination indicated that the perception of the customers' physical environments to Korean restaurant has a beneficial plus influence on customer trust. For the mediated effect of customer trust, it has been shown that attraction and effectiveness among the factors of the physical environments have a total mediated effect, while cleanliness and environment have a partial mediated effect. This result emphasizes that customer trust strongly influences the perception of the physical environment that reduces the intention of changing into other place. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818506 | oai_dc | 호텔 주방환경이 조리종사원의 직무만족과 직무성과에 미치는 영향 | Effects of Hotel Cooking Environment on Job Satisfaction and Job Performance of Cook | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"정영자(경기대학교 일반대학원); 유주연(조선이공대학교); 이석만(백석문화대학교 외식산업학부)"
] | The purpose of the study was to understand how cooking environments in hotels affect cooks' job satisfaction and job performance. Through the research, the study aimed to make the hotels see the importance of good facility environments and working environments in their kitchens, encouraging the hotels to have an interest in their cooking environments by providing them with any relevant basic references. In addition, the study proposed ways to improve the employees' satisfaction and job performance while discussing even more efficient, different ideas about better cooking environments in the hotels. According to the results from the hypothesis analyses, it was learned that Hypothesis 1 has a positive (+) influence on both the 'facility environment' and the 'working environment' as in the cooking environmental factors. Hypothesis 2 confirmed that the job satisfaction is positively (+) related to the job performance. As for Hypothesis 3, the 'facility environment' and the 'working environment' as in the cooking environmental factors were observed to have a positive (+) influence on the job performance. The study, therefore, concluded that once the hotels provide their cooks with some convenient, pleasant cooking environments and working environments, they would be able to improve their cooks' job satisfaction and job performance as well. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818478 | oai_dc | 커피전문점 선택속성의 중요도-실행도 불일치가 소비자행동에 미치는 영향 -IPA와 순서회귀분석을 활용하여- | Discrepancies between the Importance and Performance of Coffee Shop Selection Attribution Influencing Consumer Behavior : Applied IPA and Ordinal Regression | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오희균(세종대학교); 정규엽(세종대학교)"
] | The purpose of this study was to examine the effects of discrepancies between the importance and performance of coffee shop selection attribution on consumer behavior, such as utilization satisfaction (US), revisit intention (RI), and word of mouth (WOM), through extended Importance-Performance Analysis. Using 267 survey questionnaires collected from people who had recently been to coffee shops, the authors inferred the impact of total, positive, and negative gaps respectively on five factors revealed by gap variables-used factor analysis. The main results of the implementation of ordered-regression analysis are as follows. First, in terms of the negative gap model, the personal service and communication factors had a negative impact on US, whereas the product quality factor was significant for not only the RI but also the WOM models. In addition, the sanitation factor was solely effective on WOM. In terms of all positive gap models, only personal service showed a positive impact. On the basis of these results, the authors discussed hygiene factors and motivators as well as limitation of the study and directions for future research. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818442 | oai_dc | 도서(島嶼)의 관광이미지 및 유형에 관한 연구 | A Study on The Tourism Image and Types of Islands | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승길(남서울대학교)"
] | The purpose of this study is to examine islands image factor and segmentation by utilizing the image factor. The author performed a factor analysis to extract the dimensions of islands image factor, and then cluster analysis based on image factor. Three cluster types, namely one group having various tourism image, another group having tourism activities and attraction, the last group having a type of natural landscape, were named. Finally, cross analysis was applied to identify the characteristics of the segmented market by considering the percentage of independent variables like gender, age, education level, job, income on each of the segmented markets. Ultimately, the survey will be used to form an information database to develop a marketing strategy for the domestic islands tourism market. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818468 | oai_dc | 외식 전공 대학생의 진로장벽 지각-학교유형별 성별, 학년, 소득수준의 차이를 중심으로- | Perception on Career Barriers among Undergraduate Students Majoring in Foodservice: Focusing on Gender, Grade and Income Level by School Type | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이동근(국제대학교); 나태균(두원공과대학교)"
] | The purpose of this study is to compare and analyze the different levels of perceived career barriers based on demographic characteristics(gender, grade, income level) of foodservice majors. In order to achieve this purpose, 350 undergraduate students majoring in foodservice were selected from the four colleges located in Chungcheong province. The total of 289 responses were analyzed after excluding 66 responses. The results of this study were as follows. First, the level of career barriers perceived by female and lower-grade students was higher than that of male and upper-grade students. And the level of objective and psychological career barriers perceived by majors earning less than 40 million won per years was higher than that of majors earning more than 60 million won. Second, the level of objective and psychological career barriers perceived by the students of 2-year colleges was higher than that of 4-year colleges students. In detail, the difference of psychological career barriers according to grade was higher in the students of 2-year colleges than in them of 4-year colleges. And the difference of objective and psychological career barriers according to income level was higher in the students of 2-year colleges than in them of 4-year colleges students. Therefore, in terms of the demographic characteristics of foodservice majors, it is necessary for us to minimize the level of career barriers perceived by them. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818498 | oai_dc | 의료관광 공급기관의 문화적 역량 구성요인 | The Study on the Components of Cultural Competence of Medical Tourism Providers | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"서정태(동원대학교)"
] | The purpose of this paper is to define the concepts of cultural competence and its components of the provider of medical tourism. Cultural competence holds significance in that it is the capacity of effectively dealing various cultural differences of patients from differing cultures and the health and medical issues of medical human. Compared to the range of studies held on fields of social welfare and education of cultural competence, former studies on medical tourism has accumulated insufficient data. This paper looked into the concepts of cultural competence in the perspective of the provider of medical tourism through literature review and concluded its 6 components as awareness, knowledge, skill, encounter, desire and attitude.
The reason why cultural competence should be dealt with importance is that the objectives of medical management could diminish medical accidents owing to the misunderstanding of cultural differences and could identify the potentiality of improving the efficiency of medical management. Constant research is a necessity in this field to sustain the quality of the supplier of medical tourism as well as to enhance the level of patient satisfactory. The highest priority should be placed on the research confirming the concepts of components and so, development and verification of cultural measuring should be practiced along with it. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818505 | oai_dc | 베트남인들의 한국관광 선택속성 차이분석 | An Analysis on the Differences of Choice Attributes of Vietnamese to Choose Korea as a Tourism Destination | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"정효숙(㈜위더스관광); 윤지환(경희대학교)"
] | The purpose of this study is to analyze the differences of choice attributes of Vietnamese to choose Korea as tourism destination in accordance with demographic characteristics and travel experiences to Korea. Questionnaires were developed based on previous studies and 450 people participated in the survey. Results indicated that the differences of choice attributes to choose Korea as tourism destination were identified by gender, ages, academic career, and residential area. Also, it revealed that the attractiveness of tourism resources were more important attribute to Vietnamese who have no experience of visiting Korea within 3 years than who have experience. Implications for tourism marketers and researchers were discussed. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818507 | oai_dc | Understanding Festival Constraints from the Non-visitors’ Perspectives | Understanding Festival Constraints from the Non-visitors’ Perspectives | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이희정(경희대학교 호텔관광대학 컨벤션경영학과 BK21)"
] | The purpose of this study was to provide better understandings of festival constraints by focusing on constraints from non-visitors’ perspectives. A self-administered online survey was conducted. Utilizing a total of 201 cases, confirmatory factor analysis (CFA) was carried out to identify the dimensionality of festival constraints. The results identified three types of constraints. The main constructs are ‘structural’, ‘interpersonal’ and ‘intrapersonal’ constraints and the ‘structural’ constraints has three underlying sub-components; ‘lack of money, ‘lack of place-attractiveness’, and ‘lack of time’. This result not only supports prior research but also suggests a unique dimension that should be significantly dealt with in the festival tourism context. The ‘place’ related constraints was one of the unique factors that can be identified in festival tourism. Festival marketers should understand the identified constraints so that they can promote their products better and also manage various constraints efficiently. The findings are discussed further. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818474 | oai_dc | 개인적 특성과 교육 전이와의 관계에서 조직적 특성의 조절 효과에 관한 연구-국내 K항공사 서비스교육을 중심으로- | Moderating Effects of Organizational Climate in the Relationships Between Individual Characteristics and Training Transfer : The Case of K-Airline Service Training | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이경미(백석예술대학교); 이기홍(한림대학교)"
] | This study aimed to suggest useful direction for effectiveness enhancement of airline service training, by analyzing the influential relationship between individual factors and training transfer, especially focusing on the moderating effects of organizational climate. The results of the study were as follows: First, the two individual characteristics such as self-efficacy and job involvement turned out to show influence on training transfer. Second, the two organizational climate such as social support and physical support were found to influence training transfer. Third, the organizational climate also has a significant moderating effect on the relationship between individual characteristics and training transfer. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818489 | oai_dc | 호텔조직리더의 유머, 신뢰와 구성원의 긍정심리자본과의 관계연구 | A Study on the Relationship between the Hotel Organization Leader's Humor, Trust and Employee's Positive Psychological Capital | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"권봉헌(백석대학교)"
] | This study is on the relationship between the hotel organization leader's humor sense and the organization employee's positive psychological capital by the mediated effect of the boss, colleague and organization trust. A literature study in this study is combined with an empirical study, and the hypothesis for the literature study is formed by the following three: the first is the effect relationship between humor sense and trust, the second the relationship between humor sense and positive psychological capital, the third the mediated effect of the trust in the relationship between humor sense and positive psychological capital. As a result confirmed by the hypothesis, first it has been appeared that the higher humor sense is evaluated, the higher the trust of the leader, colleague and organization is evaluated. Secondly, it has been confirmed that the higher the rumor sense of the leader is evaluated, the higher effectiveness, hope, optimism and resilience which are the subordinated factors of the positive psychological capital, are increased. Thirdly, as a mediated effect- examination result of trust, the leader trust and the colleague trust in the relationship between rumor and hope play a perfect mediated role, the leader trust in the relationship between rumor and optimism plays a partial mediated role, and the leader trust in the relationship between rumor and resilience takes a partial minus mediated role and the organization trust also plays a partial mediated role. This study has shown that the rumor sense of the leader really has a positive effect in increasing the trust in the organization and the relationship, and it also has a positive effect on the employee's positive psychological capital. If the trust to the leader is increased, it appears that the employee's hope and optimistic mood can also be increased. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818450 | oai_dc | 항공사의 서비스스케이프가 고객만족과 관계품질(신뢰․몰입)에 미치는 영향 | The Influence of Servicescape on Customer Satisfaction and Relation Quality in Airline Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김재원(신라대학교)"
] | The purpose of this study is to suggest the effects of servicescape on customer satisfaction and relation quality in airline company. From the point of view with hospitality management, service environment considered as crucial element that determine the success of the service. Recently, there has been a contentious issue concerning the relationships among customer satisfaction, relationship quality. The purpose of this study is to develop a measurement scale of Service scape for airline industry. It conducted sampling to collect 250 samples of 300 in Kimpo and Kimhae international airport. The data were analyzed using frequency analysis, exploratory factor analysis and reliability analysis. The analyzed results were as follows; First, it proved expected servicescape caused a positive(+) impact on customer satisfaction. Second, it proved customer satisfaction caused a positive(+)impact on relationship quality. The results will be helpful for service marketing managers to develop a further service marketing frame work, and suggest specific guidelines for establishing service marketing strategies. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818539 | oai_dc | 외식기업의 시장력과 성과의 영향 관계 연구 | Study on Effects of Market Power of Food Service Company on Business Performance | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김기영(경기대학교); 김민경(경기대학교)"
] | The hypotheses of this study were investigated with the following results: First, higher market power meant higher degree of achieving superiority and overcoming inferiority. The result shows that the interval and market power recognized by the size, technological level, and corporate image of a company, are very important factors in reducing and overcoming threats to late-movers. Second, among types of competition strategies of food service enterprises, the degree of securing opportunities for market entry effect, superiority, and overcoming inferiority had positive effect on business performance, while threats had no effect. This result implies that the level of threats to late movers as they enter the market later than fast movers is less influential than opportunities and degree of achieving superiority and inferiority. Therefore, threats can be offset and performance improved by taking advantage of opportunities given to late movers. Third, according to the research on how the market power of the food service company affects the company’s business performance, it was learned that the stronger the market power, the greater the performance. Therefore, late movers will need to improve technology, corporate image, and reputation to ensure market power. Based on the findings, the study came up with implications as follows. First, the market power of the food service company was proved to be a factor that affects opportunity factor, threat factor, dominant position realization degree and inferiority overcome degree of the company in the market. Second, the market power was observed to be a very much significant factor to improve the company’s competitiveness in the market. The market power would include everything of a company from a size to technology level, images and reputation and as long as this market power works with high-quality products, the power shall be a strong strategy for the company when it tries to enter the market. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818447 | oai_dc | 호텔기업 종사원의 가치의제(EVP:Employee Value Proposition)에 따른 직무순환이 고객지향성 및 경력성공에 미치는 영향 | The Effects on the Hotel Employees' Job Rotation Influence to Customer Orientation and Career Success based on Employee Value Proposition | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박종철(백석대학교)"
] | This study is focusing on the dyadic relationship of job rotation and customer orientation, career success, and is trying to testify the influence of employees' evp(employee value proposition) on job rotation, meanwhile the study is trying to testify the affects of job rotation on the customer orientation and career success. To accomplish the goals, a field survey was conducted on the employees' of the Deluxe Hotel in Seoul area. The statistical tools to be undertaken in this research were frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and covariance analysis using the statistical package of SPSS(12.0) and AMOS(6.0). The results of this study, based on a positive analysis, could be summarized as follows. First, the more the employee value proposition(capability recognition, mutual trust, growth development) is, the more the influence to job rotating they perceived. Second, the more the employee value proposition(capability recognition, compensation, mutual trust, growth development) is, the more the influence to customer orientation they perceived. Third, the more the employee value proposition(capability recognition, mutual trust) is, the influence to career success they perceived. Fourth, the more the job rotation is, the more the influence to customer orientation. Fifth, the more the job rotation is, the more the influence to career success. At the last chapter, the paper concludes with discussions and the managerial implications for the effective personnel policies. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818440 | oai_dc | 관광목적지 이용실태로 본 관광권 설정기준에 관한 연구- 단양, 통영, 제주지역을 이용한 숙박관광객을 중심으로 - | A Study on Establishment Criteria on Tourism Area through Status of Using Tourism Destinations : Focusing on the Overnight Tourists visited Danyang, Tongyeong, Jeju Area | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"강필성(농촌진흥청 지도정책과); 박구원(청주대학교)"
] | To establish more competitive tourism destinations, Tourism Area is being promoted but it appears not to work well in terms of business effectiveness and purpose. This study, as a basic research for development of more practical tourism areas, aims to review establishing range of tourism areas and how to establish them in terms of tourist use. For three domestic areas with development as tourism destinations which include Tongyeong-Geoje, Danyang-Jecheon and Jeju-do, this study analyzed actual status of using tourism destinations and the results show the followings. First, to develop overall tourism areas, not only tourist attractions that can be spot of tourism activities but accommodations and recreational activities that can connect with the attractions should be considered. Second, with regard to use of tourism destinations, moving route tends to focus between locally representative attractions and accommodations and the longer a stay is, the more central an accommodation location becomes. Accordingly, it seems that in terms of tourist use, an accommodation location is greatly significant and establishment of movement from this base and information system are highly necessary. Third, current use range of tourism destinations by tourists greatly exceeds the range of a local government and its special range is very similar to use range that connects major attractions and accommodations. Therefore, local cooperation is crucial to establishment of tourism destinations and the special range should be set in relation between distribution of theme attractions and accommodation locations which is based on demand for use. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818806 | oai_dc | 합리적 행동이론을 적용한 외식소비자의 방문행동에 관한 연구 | The Study on Visit Behavior of Costomer an application of the Theory of Reasoned Action | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이광옥(백석대학교); 송영민(안양대학교)"
] | This study is concerned with the causal relationships between the subjective norm, attitude, behavior intention and visit behavior of eating-out customer. For this study, four hypotheses are planed, and the results of the hypotheses indicate that firstly the attitude and the subjective norm have a beneficial plus effects on the behavior intention, secondly the attitude and the subjective norm a beneficial plus effect on the visit behavior, thirdly the behavior intention a beneficial plus effect on the visit behavior, fourthly the behavior intention doesn't have a mediated effect on the relation between the attitude and the visit behavior and it makes an useful mediated effect on the relation between the subjective norm and the visit behavior. Through these results, the theory of reasoned action is considered as a proper study method in studying the behavior of the eating-out customer, and specially it has been revealed that the behavior intention increase the visit behavior according to the increasing degree of the subject standard. Therefore, it has been shown that the attitude and the subjective norm in increasing practically the restaurant-visit behavior of the eating-out customer are very important factors. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818446 | oai_dc | 금강산관광재개가 남북관계, 국가안보 및 국가신인도에 미치는 영향에 관한 연구 | A Study on How the Reopening of Mt. Geumgang Tours would Affect the Relationship Between South Korea and North Korea, National Security and Sovereign Credit Ratings | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오지은(한세대학교)"
] | The purpose of this study is to research how the reopening of Mt. Geumgang tours would affect the relationship between South Korea and North Korea, national security and sovereign credit ratings. A survey was conducted to analyze public opinion on reunification, the reopening of Mt. Geumgang tours and the expected effects. A total of 200 questionnaires were analyzed to present the following results. First, the more positive one is towards reunification, the more positive one is towards the reopening of Mt. Geumgang tours. Second, the reopening of Mt. Geumgang tours affects the relationship between South Korea and North Korea and national security, but does not affect sovereign credit ratings. In sum, results indicate that the Korean public believes that the reopening of Mt. Geumgang tours would improve the relationship between South Korea and North Korea, ease tension within the peninsula, reduce anxiety over national security and diminish the possibility of war. However, the public feels that it would not influence sovereign credit ratings and expand foreign investment. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818493 | oai_dc | 농촌의 생태체험 프로그램 유형별 성공요인 | Success Factors of Ecological Experience Program in Rural Areas | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"류시영(한라대학교); 김미희(농촌진흥청 국립농업과학원); 황두현(농촌진흥청 국립농업과학원)"
] | Increased interest on Ecotourism and tourist participatory programs urged the efforts for researchers and practitioners to understand success factors for the practice of tourists participatory programs by examining current practices of these programs conducted in rural areas. The success factors will provide a good guidance for the efficient use of eco-resources in rural areas. This study explores success factors which contribute to the practice of tourist participatory programs. The study analyzed current practices conducted in rural areas of South Korea. Based on semi-structured interviews with leaders of 30 communities, participatory programs were classified into four types that integrate a) agriculture and fishery; b) eco-logical resources in swamps or rivers; c) forest experience; d) insects. Study outcomes included critical success factors for each type. Particularly, reconsideration on the brand images through governmental authorization, accumulation of research data for the eco and environmental education, and participatory program development that reflects environmental, social, and personal values were concurrently identified among all types. In addition, suggestions for best practice policy in participatory programs were provided. The findings of this study will also provide the locals with the ideas for building practical strategies that reflect locals’ peculiar ecological resource. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818444 | oai_dc | SMART 기준을 활용한 관광개발정책사업의 성과지표 개발 | Development of Performance Indicator for Tourism Development Policy Project using SMART | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박경렬(한국문화관광연구원); 김학준(경희사이버대학교)"
] | The Ministry of Culture, Sports, and Tourism is providing state funding to the development of tourism resources every year. However, the performance measurement indicators used to evaluate how much the funding contributes to such projects in achieving the performance goals have many limits. This study was conducted to improve the limits of the performance measurement indicators. Considering performance measurement, it is difficult to say when such projects would cause the actual effect as the tourism resources development projects are medium to long-term projects and it is also difficult to measure and evaluate the value of the project as the beneficiaries of the project include a variety of parties such as tourists, local residents, and tourism businesses and the project prominently provides intangible services. Under the circumstances, this study developed the 5-stage development system for the performance indicators for tourism resources development project considering the logical model and performance indicators development system. Also, the performance indicators developed was checked based on the criteria of SMART (specific, measurable, attributable, reliable, timely) and analyzed for suitability and importance through the collection of expert opinions. It is necessary to promote studies on the continuous improvement of performance indicators for tourism resource development projects in the future, and the medium to longer-term approach to the production of performance information with which to identify objective and clear outcome of the projects shall precede. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818504 | oai_dc | 한국 의료관광에 대한 참여 동기와 위험인식: 러시아, 일본 및 중국 의료관광객들을 대상으로 한 국가 간 비교 | Motivations and Risk Perceptions about Medical Tourism in Korea: Cross-cultural Comparisons of Tourists from Russia, Japan, and China | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"안대천(인하대학교); 임수현(인하대학교); 윤동훈(인하대학교 경영학부); 최화열(덕성여자대학교 산합협력단)"
] | This study intends to make cross-national comparisons about the perceptions of medical tourism in Korea and overall attitudes toward Korea as a medical tourism destination with patients from Russia, Japan, and China. Results from a survey with a sample of 652 tourists show that respondents’ overall attitudes significantly differ across the three nations. Russian patients showed most positive attitudes, followed by Chinese and Japanese. Major perceptual factors are found to have different effects on overall attitudes across cultures. While travel-related risks are the most influential factor among Russian and Chinese patients, Japanese are influenced mostly by health-related risks. Japanese attitudes are also affected by cost factor, but not by convenience factor. On the other hand, convenience factor significantly affects Russian and Chinese attitudes. Additionally, post-operative risk, access to information, and availability of procedures have different effects across the three nations. Possible explanations and practical implications are given in the context of cultural differences and environmental factors. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818459 | oai_dc | 한방 의료관광 선택의도에 영향을 미치는 서비스품질 요인에 관한 연구 | The Influence of Service Quality Factors on Choice-Intention to Oriental Medical Tourism | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"권점옥(상지대학교); 김성수(하와이대학교 관광산업경영학과)"
] | The purpose of this study is to examine interrelations among three factors such as service quality, attitude, and choice-intention to oriental medical tourism. The data were collected from visitors participated in the oriental medical therapy program (e.g., forest healing therapy, aroma therapy) at a ski resort in Kangwon Province, South Korea. The data were analyzed by such statistical tests as descriptive analysis, confirmatory factor analysis, reliability test, and covariance structural modeling. The results revealed that service quality is positively related to both visitors' attitudes toward and choice-intentions to the oriental medical tourism. That is, the higher quality of oriental medical service is, the more visitors' positive attitudes toward and favorable choice-intentions to the oriental medical tourism. The results also confirmed that visitors' attitudes significantly influence their future choice-intentions to oriental medical tourism. The findings suggested that governments and experts related with the oriental medical tourism should input more investments and efforts to build infrastructures of the oriental medial tourism based on the superiority of oriental medical technology in South Korea. In particular, the oriental medical service differentiated by traditional oriental medicines(e.g., natural or herbal medicine, meditation) would be run for the first to gain competitive advantages over the competitors, as well as to attract more visitors as one of tourism destinations in the world. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818500 | oai_dc | 외식기업의 직무환경이 직무만족과 고객지향성에 미치는 영향 | Effects of Food Service Company Working Environment on Job Satisfaction and Customer Orientation | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"고미애(경기대학교); 김지연(경기대학교); 이두진(롯데호텔월드 식음팀)"
] | The purpose of the study was to provide food service companies with basic references when they try to establish strategic plans for how to manage human resources. In order to achieve the research goal, the study looked into effects of working environments in the food service companies on their employees' job satisfaction and customer orientation. 'Sociocultural' factors and 'physical' factors as in the working environmental factors from Hypothesis 1 were observed to have a positive (+) influence on the job satisfaction. The physical environment was considered to be the most necessary requirement for companies of the present day and when it comes to the sociocultural environment, it was believed to indicate congruence of individuals' values with companies' values via relationship satisfaction between members of the companies. Hypothesis 2 analyzed how the job satisfaction is related to the customer orientation and the results reported that the former has a positive (+) influence on the latter. The employees in the food service companies would actively react to the customer orientation through the job satisfaction and that is determined to be a factor that would help the companies to achieve their long-term goals. Hypothesis 3 learned that the 'sociocultural' factors as in the working environmental factors are positively (+) related to the customer orientation and that the 'physical' factors do not affect the customer orientation. Through the congruence between the employees' personal values and the companies' values and the employees' spontaneity as well which are realized by the employees' relationship satisfaction, the sociocultural environment was determined to have an influence on the customer orientation as in the customer satisfaction which is the common assignment of all the companies. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818501 | oai_dc | 여행의 자유개념에 관한 심층적 고찰 | An In-depth Study on the Freedom Concept of Travel | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이웅규(백석대학교)"
] | Issues addressed in this study, the freedom concept of travel, including South Korea, has been both a great stir in both the philosophical basis of the international society and the type of practice. In this part of philosophy the true guarantee of human rights were pursued by the regression of a travel primordial and the establishment of freedom concept of travel. And it give the possibility to generate the formulation and practice and supervision of the developmental methods to create contents through the travel of slowness. To be this can be thought that to control his own travel is to be the ultimate freedom. All right agencies of travel get guaranteed to participate all the subject of any discussion for protecting, fulfilling and developing the freedom of travel. And it was based on participation and to further developing their environment through process will also continue. In this process, political, civil, social, economically, and cultural rights will be able to accomplish the freedom concept of travel to meet freedom of the residents in state, civil society and international society. Way to protect the freedom of the traveler is to set up a strong principle of freedom of travel. The traveler should not cause undue harm to the local residents and the local culture. Local residents and the local culture should not restrict the freedom of the traveler. We should be respected freedom of thought, freedom of choice, freedom of conduct, and freedom of association in the traveler's view. And for the practice of the freedom right to traveler it is important the participation. This is to realize their right to participate about his own problems. To do this should require each individual to train a capability, which makes the freedom of the expression of the nature of integration of all rights. The international society must establish the freedom concept of travel. It is a lot of criticism about the effectiveness and unfamiliarity with the freedom concept for the right to traveler, but the right to traveler will be the basis of all human rights on integrated nature of all rights. | 관광학 | null | kci_detailed_000132.xml | |||
ART001818484 | oai_dc | 항공서비스전공 대학생의 외모도구성, 외모존중감, 그리고 성형의도간의 관계 | The Relationships between Appearance Instrumentality, Appearance Esteem, and Intention of Plastic Surgery in Undergraduate Students Majoring in Airline Service | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김유경(한국교통대학교)"
] | The understanding of appearance has been changing according to the change of social and cultural environment. This study was designed to examine the relationships between appearance instrumentality, appearance esteem, and intention of plastic surgery in undergraduate students majoring in airline service. Regression analysis and one way ANOVA test were used for data analysis. A total of 197 students were randomly chosen in the spring of 2013. The results of the study showed that appearance instrumentality has a significant effect on appearance esteem and intention of plastic surgery. Moreover, appearance esteem is negatively associated with intention of plastic surgery. These results of the present study will be helpful in the understanding of would-be employees' attitude to appearance in terms of human resource management in airline industry. | 관광학 | null | kci_detailed_000133.xml | |||
ART001818503 | oai_dc | 일반한식점의 식사경험에 따른 고객만족이 몰입, 충성도에 미치는 영향 | The Effects of Customer's Satisfaction Based on Meal Experience on Commitment and Loyalty in Korean Style Restaurant | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양정영(경기대학교); 김미자(디지털서울문화예술대학교)"
] | The purpose of this study is to provide implications for increasing customer loyalty. The results of the analysis of the causal relationship between meal experience, customer satisfaction, customer commitment, customer loyalty are as follows: First, it is presented that service quality, meal quality, and price fairness have a positive impact on customer satisfaction. Second, customer satisfaction has a positive impact on customer loyalty and customer commitment (only affective commitment). Finally, there is the mediation effect of affective commitment between customer satisfaction and loyalty. Based on the results of the above analysis, Managerial implications for enhancing customer loyalty in the Korean style restaurant are as follows: First, managing customer satisfaction; Service quality, food quality, and price fairness are the major influence factors on customer satisfaction. In food quality, the process control of taste, freshness, temperature, presentation of food should be carried out continuously. In service quality, it is necessary to form the individual empathy, to provide a rapid response, to provide accurate and clean service. In price fairness, the rational price policy depending on the overall meal experience should be presented. Second, managing customer commitment; in affective commitment, through providing friendly response and elastic service, and checking customers' emotional state, the managers can make customers have a perception of affective commitment. | 관광학 | null | kci_detailed_000133.xml | |||
ART001768733 | oai_dc | 관광기업의 SNS(Social Network Service)활동이 의료관광국 이미지와 고객의 구전에 미치는 영향에 관한 연구-미용성형중심으로- | A Study on the Image of the Country of Medical Tourism and Customer's WOM by The SNS(Social Network Service): Focus on the Cosmetic Surgery | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임성택(백석대학교)"
] | The Purpose of this study is firstly to examine which Tourism corporate’s activity of SNS affects the electronic word-of-mouth and the image of the country of medical tourism, secondly to examine how the image of the country of medical tourism affects electronic word of mouth and lastly to present ways for successful business SNS marketing of cosmetic surgery tourism industry. The 205 valid survey data were gathered from the users who have prior experiences in SNS. we conduct the analysis to find that SNS activities had a positive influence on the electronic word-of-mouth and have significant impacts on the image of the country of medical tourism. In addition, the image of the country of medical tourism have a positive influence on the electronic word-of-mouth.
| 관광학 | null | kci_detailed_000133.xml | |||
ART001768734 | oai_dc | 호텔 직원 핵심역량과 채용평가 항목의 상관관계 연구 | The Correlation between Core Competency and Evaluation Criteria of Hotel Employees | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이수희(세종대학교 호텔관광경영학과); 정규엽(세종대학교)"
] | The study was conducted to find out the correlation between Core Competency and Evaluation Criteria of Hotel Employees. To obtain the purpose of this study, correlation analysis and canonical correlation analysis were performed about the data from current interviewers at 5 star hotels in Seoul. Also, one-way ANOVA was used to analyze the difference of core competency according to hotel divisions: Room division, F&B division, Sales & Marketing division, Supporting division. As for core competency's factor analysis, the attributes were classified with 6 sectors and 41 variables were found. As for evaluation criteria's factor analysis, the attributes were classified with 7 sectors and 41 variables were found. The results show the relation between core competency and evaluation criteria was strongly related. However, qualifications were not interrelated with the most of core competency. In sales & marketing division, the ability to analyze situations is more important to other divisions. Sales techniques and customer management are relatively low in supporting division. To effectively evaluate these invisible attributes of candidates interviewers have to create specific evaluation methods and develop questions of each attribute according to hotel divisions. | 관광학 | null | kci_detailed_000133.xml | |||
ART001768645 | oai_dc | 일본원전사고에 대한 위험커뮤니케이션과 위험지각이 관광지 위험지각과 이미지 및 방문의사에 미치는 영향 | The Influences of Risk Communication and Risk Perception of the Nuclear Accident in Japan on the Risk Perception of Destination, its Image, and Intention to Visit | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오미숙(순천향대학교); 오미영(서울여자대학교)"
] | This study investigated how the risk communication and risk perception influenced risk perception of destination, destination image, and intention to visit, on the basis of the nuclear power plant accident occurred in Japan in 2011. For the study, a survey was conducted with a sample of Korean outbound tourists in July, 2011, and then 300 questionnaires were used for data analysis. According to the results, firstly, risk communication of nuclear power plant accident had a significant positive influence on the risk perception of the accident, whereas it did not have on the risk perception of destination. Secondly, the more risk communication and the higher risk perception, the more positive destination image is. Lastly, the risk perception of destination had significant negative influences on destination image and intention to visit, while destination image had a significant positive influence on the intention to visit. These findings suggest practical implications of how to manage risk in order to minimize its negative influence on a local government and tourism industry. | 관광학 | null | kci_detailed_000133.xml | |||
ART001768740 | oai_dc | 한류관광 연계프로그램 활성화 방안에 관한 연구 | A Study on the Activation Plan for Tour Program of Korean wave | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유창근(경민대학교)"
] | This study analyzes preferred tourism activities of Korean wave tourists to organize tour programs. Market segmentation is done based on this analysis, which provides information for effective tour programming. Factors are deducted among touring activities that are preferred by Korean wave tourists. Preference types are then classified through cluster analysis. Each of the classified tourism activity types are set as dependent variables and variables that influence each dependent variable are also established. The MNL model is applied for influential relationship analysis. The data was collected from foreign tourists who visited Korea to attend a Korean wave concert. The analysis results show that each tourism activity type is influenced by different variables. Therefore, proper market segmentation should be done regarding each tourism activity type as well as the adequate foundation of marketing strategies relevant to the activity types. Moreover, a differentiation strategy is needed that combines urban(local) tourism function with Korean wave contents.
| 관광학 | null | kci_detailed_000133.xml | |||
ART001768742 | oai_dc | Maoz의 상호시선(mutual gaze)을 활용한 미국인 관광객과 내국인의 시선 연구 | A Study on the Gaze of American Tourists and Koreans by Utilizing the Mutual Gaze by Maoz | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김학준(경희사이버대학교)"
] | The purpose of this study is to analyze the mutual gaze between American tourists and Korean locals in an attempt to bridge the social gap between the two cultures by understanding the Korean perception of the reality and issues of the U.S. and Americans, and especially by understanding the American perception of the reality and issues of the Korean society and culture. From the analysis of the mutual gaze between the locals and American tourists, the American tourists were found to have friendly perception whereas the locals had partially unfriendly perception. The reason being that the social distance for American tourists has been reduced somewhat as the opportunity to understand and accept Korean culture was created through the touring experience. In addition, the gaze was able to become friendlier as the American tourists influenced the existing feelings and stereotypes in a positive way. However, the locals were found to have partially unfriendly gaze because they did not have much opportunity to understand the American tourists, and could not reduce the social distance as they perceived the gaze from American tourists at a state of insufficient experience to change the existing feelings and stereotypes. As the result of the study shows, in comparison to the friendly gaze of American tourists who experienced Korea and the locals, the partial unfriendly gaze toward American tourists stemming from the superficial gaze of the locals is an implication that there should be more efforts to improve the still culturally close-minded nature of Koreans.
| 관광학 | null | kci_detailed_000133.xml | |||
ART001768753 | oai_dc | 호텔종사원의 상사의 리더십에 따른 침묵현상이 조직몰입, 이직의도에 미치는 영향 | The Effects on the Hotel Employees' Silence Influence to Organizational Commitment and Turnover Intention based on Senior Leadership | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박종철(백석대학교)"
] | This study aims to examine how senior leadership and employee's silence, one of environmental variants, can influence on their organizational commitment and turnover intention. It is also another goal of this study to provide strategic materials through making out preventive measures against the employee's organizational commitment and turnover intention. To accomplish the goals, a field survey was conducted on the employee's of the Deluxe Hotel in Seoul. The results of this study, based on a positive analysis, could be summarized as follows. First, the laissez-faire leadership turned out to have affirmative effects on employee's defensive silence and acquiescent silence. Second, the transformational leadership turned out to have affirmative effects on organizational commitment. Third, the laissez-faire leadership turned out to have affirmative effects on turnover intention. Fourth, the defensive silence and acquiescent silence turned out to have affirmative effects on employee's turnover intention. | 관광학 | null | kci_detailed_000133.xml | |||
ART001768735 | oai_dc | 북한이탈주민의 한국 사회 적응과 여가와의 관계 | The Relations of between Leisure and Social Adaptation of South Korea of Residents Escaping from North Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송영민(안양대학교); 이광옥(백석대학교)"
] | This study was to explain the process of adaptation of South Korea society of residents escaping from North Korea as aspect of leisure. The results showed that leisure activities in North Korea were extremely restricted and the government of North Korea used leisure activities as tools of controlling their citizen and forcing them to loyal their government. In South Korea, leisure activities played very important roles to help residents escaping from North Korea to adapt South Korea society. Especially, they got various kinds of information from mobile, this could increase their understanding of South Korea society. but many residents escaping from North Korea could not afford to enjoy leisure because of their poor living. In conclusion, Active involvement of leisure activities could facilitate their adaptation of South Korea Society and formulate their positive images for South Korea society. | 관광학 | null | kci_detailed_000133.xml | |||
ART001768732 | oai_dc | 문화적응이 여가만족과 삶의 질에 미치는 영향 연구 - 부산지역 중국 유학생을 중심으로 - | Impact of Acculturation on Leisure Satisfaction and Quality of Life : A case of Chinese College Students in Busan | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김정은(신라대학교 부산학센터 전임연구원); 이병철(경기대학교)"
] | The purpose of this study is to examine the impact of acculturation on leisure satisfaction and quality of life among Chinese college students. A total of 251 surveys were analyzed by using multiple regression, and four factors as the components of acculturation were extracted: integration, marginalization, integration and separation. As findings, integration and acculturation showed significant positive impact on leisure satisfaction and quality of life while marginalization had negative relationship with them. However, integration did not show any effect on both leisure satisfaction and quality of life. As expected, leisure satisfaction had positive effect on quality of life. Suggestions and implications were discussed based on the results. | 관광학 | null | kci_detailed_000133.xml | |||
ART001768756 | oai_dc | 외국인 컨벤션 참가자들의 컨벤션 연계관광 선호도 연구 | Investigation of the Differences in International-Convention Tourists’ Preferences for Convention | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김지은(동아대학교 일반대학원 관광경영학과); 박원선(동아대학교 일반대학원 관광경영학과); 한희섭(세종대학교)"
] | The present study attempted to identify the differences in international convention tourists’ preference about existing convention-tour products (e.g., city and culture tour, inherent-culture tour, ocean tour, recreation and wellbeing tour, and shopping and culinary tour) developed and offered by the Busan City Hall. In addition, this study aimed to examine the impact of these five convention-tour categories on convention-participation intention. A sample population was the international participants(i.e., Japanese, Chinese, and English speakers) of the Lions Clubs International Convention Busan 2012, which was held from June 22 to June 26. A total of 220 data was collected. Results of the ANOVA tests revealed that here were significant differences in recreation and wellbeing tour, city and culture tour, and ocean tour across Japanese, Chinese, and English speakers. However, no difference in shopping and culinary tour and inherent-culture tour was found. Findings also showed that Chinese speakers particularly prefer recreation and wellbeing tour and ocean tour. In addition, our results showed that city and culture tour had the greatest impact on participation intention among the five dimensions of the convention tour. With a lack of research about convention tour, this study will help practitioners develop efficient marketing strategies. | 관광학 | null | kci_detailed_000133.xml | |||
ART001768761 | oai_dc | 웨딩홀 웹사이트 품질이 사용자 만족, 신뢰, 구매의도에 미치는 영향-서울․경기 지역을 중심으로- | Study on the Effect of Wedding Hall Website' Quality on User Satisfaction, Trust and Intention to Purchase : Focus on Seoul & Kyunggi province | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임재문(백석문화대학교)"
] | This study investigated the effect of wedding hall website' quality(response, aesthetics, information, security, convenience) on user satisfaction ,trust and intention to use. wedding hall website' quality(aesthetics, response, information, security, convenience), user satisfaction, trust and intention to use, Based on the results of this study, several research hypotheses were tested. The following conclusions are reached. A total of 330 questionnaires were distributed and 271 were collected. of these, 262 questionnaires were used for data analyses excluding questionnaires with missing values. First, user satisfaction was significantly effected by response, aesthetics and security, convenience wheras user satisfaction was not significantly effected by information, and also trust was significantly effected by response, aesthetics, information and securith in the wedding hall website' quality except the convenience. Second, as for the relationship of user satisfaction and trust, it was found to be positively significant. Third, user satisfaction, trust, affected intention to use positively.
| 관광학 | null | kci_detailed_000133.xml |
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