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|---|---|---|---|---|---|---|---|---|---|---|---|---|
ART001736004 | oai_dc | 해외여행 체험요소가 여행목적지 이미지, 여행 만족과 추천의도에 미치는 영향 -중국여행지 러브마크(lovemarks)를 중심으로- | The Effects of Overseas Travel Experience Factor on Image of Destination, Travel Satisfaction and Recommendation Intention: Focused on Lovemarks in Chinese Destination | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이우진(세종대학교 호텔관광경영학과); 임은순(세종대학교)"
] | The aim of this study is to identify the mediating effect of lovemarks on overseas travel experience factors, image of destination, travel satisfaction and recommendation intention. More specifically, this study adopts Pine and Gilmore’s(1998) “the four realms of an experience”(i.e., entertainment, educational, escapist, and esthetic) as overseas travel experience factors and lovemarks(i.e., a marketing concept replacing the idea of brands), in order to examine the underlying relationships among experience factors, lovemarks of destination, travel satisfaction and recommendation intention. An on-site survey was conducted with Korean nationals who visited four popular Chinese destinations(i.e., Beijing, Shanghai, Guilin, and Jangjiajie) during 35 days in 2011. A structural equation modeling was performed to identify the relationships among the factors using SPSS 18.0 and Amos 18.0. The results indicate that (1) all experience factors except escapist have positive impacts on two aspects of lovemarks(i.e., love and respect) and (2) the relationships between three experience factors(i.e., entertainment, educational, and esthetic), travel satisfaction and recommendation intention are significantly medicated by lovemarks of destination. Managerial implications for tourism destinations will be suggested to design and customize the tourism service and experience. | 관광학 | null | kci_detailed_000134.xml | |||
ART001736198 | oai_dc | 서열프로빗모형을 적용한 한식만족도 영향요인에 관한 연구 | A Study into the Determinants of Korean Food Satisfaction Using Ordered Probit Model | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"한은진(대구대학교); 이승길(남서울대학교)"
] | The purpose of this study is to examine the determinants of Korean food satisfaction. For this study into the determinants of satisfaction, an ordered Probit model was applied. The authors also divided the total sample into two determinant group of Japanese and China tourists and tested the two groups to analyze the difference in satisfaction. The test to compare the value of the likelihood function through the likelihood ratio test was conducted. Results showed there is a significant difference in satisfaction between the two groups. | 관광학 | null | kci_detailed_000134.xml | |||
ART001736348 | oai_dc | 2012 강릉단오제 모니터링을 통한 발전방안 | The Development Plan Monitoring of 2012 Gangneung Dano Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"한진영(관동대학교); 지계웅(관동대학교)"
] | The purpose of this study is to explore the future development plans of 2012 Gangneung Dano Festival through monitoring related to all aspects of events, including tradition castle and original preservation, festival program, facilities division, operating divisions. On the basis of these results, it is to promote activation as the festival and succession of traditional culture of Gangneung Dano Festival. To sum up the results of the analysis through Monitoring of 2012 Gangneung Dano Festival are as follows. In terms of the tradition and original preservation aspects, it is necessary to establish a long-term master plan including the acceptance for the changing pattern according to the periodical changes, etc. In terms of the programs aspects, the Reflection of opinion and the participation of experts from the initial planning stage of the festival programs, etc. In terms of the facilities aspects, the new space design for the event place, the systematization of an open-air market and reduction, etc. In terms of the Operational aspects, the accuracy of the festival calendar, etc. | 관광학 | null | kci_detailed_000134.xml | |||
ART001736221 | oai_dc | 여가만족과 소득만족이 생활만족에 미치는 효과 | The Impacts of Leisure Satisfaction and Income Satisfaction on the Life Satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"손재영(강원대학교)"
] | The purpose of this paper is to examine the impacts of leisure satisfaction and income satisfaction on the life satisfaction. The notion of this research is basis on the constraints of income as constraints barriers of leisure. The data of social survey were used in the analysis of this research, which were collected by Statistics Korea. The results of this research are as follows: First, leisure satisfaction affects positively on the life satisfaction. Second, income satisfaction affects positively on the life satisfaction. Third, the moderation effects of income satisfaction do not operate between leisure satisfaction and life satisfaction on the basis of general social survey. The findings of this research shows that the role of income satisfaction is limited on the life satisfaction and leisure satisfaction operate independently on the life satisfaction. In conclusion, the government and non profit organization should solve the leisure constraints. | 관광학 | null | kci_detailed_000134.xml | |||
ART001736215 | oai_dc | 호텔 조리종사자의 인지된 노동강도, 직무스트레스가 피로도에 미치는 영향 | The impact of fatigue on the hotel Cuisine, labor intensity and perceived job stress | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"신원성(남부대학교); 김희기(남부대학교)"
] | Increasing income levels, More free time, depending on the spread of the five-day workweek. Enjoying leisure time, such as one rather than change the values of the people. To a market of over 30 trillion foodservice industry is showing strong growth in tourism, and leisure industry, continued growth is. Hotel cooking a variety of engaging tasks increases, the increase in per capita working volume, and the prolongation of the working hours, etc. The purpose of this study the first half, due to the labor intensity increased stress and fatigue, affecting any physical strength, physical labor exerted in the field of hotel cook workers' labor intensity and perceived job stress propose implications were raised about the impact of fatigue on The subjects of this study, conducted by the Seoul and Incheon area Five Star Hotel Culinary Workers, data was collected from June 1 ~ July 1, 2011 was conducted to investigate how the mail or directly visit by the self - statistical processing of the survey and the data collected were analyzed using the SPSS17.0 statistical package program. Each strategy depending on the type of job stress factors are significant differences in the presence of fatigue will affect the model set by statistical analysis of job stress were measured. Appears to be. In other words, job stress, fatigue, depending on the selection phase is unknown. Absolutely labor, labor intensity and relatively significant influence on strength, flexibility, fatigue of configuration variables, the absolute intensity of labor and the relative intensity of the labor intensity variable was Fatigue competency variables showed that the impact strength of the labor absolutely greater than the impact on the relative labor intensity. Therefore, attention to relieve stress and fatigue strength resulting from the Culinary Workers labor will have proper exercise and an active mind. | 관광학 | null | kci_detailed_000134.xml | |||
ART001736115 | oai_dc | 일선 호텔직원의 지각된 고객의 비우호적 행동, 서비스 회복성과 및 이직의도 간의 구조적 관계 -서비스 회복성과와 이직의도 간의 비재귀관계- | The Structural Relationships among Frontline Hotel Employees' Perceived Customer Unfriendliness, Service Recovery Performance and Turnover Intention: A Nonrecursive Relationship between Service Recovery Performance and Turnover Intention | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김태구(경희대학교); 이계희(경희대학교)"
] | Based on data collected from 381 frontline employees of 12 five-star hotels in Seoul, we developed and tested a model investigating the structural relationships among frontline employees' perceived customer unfriendliness (PCU), service recovery performance (SRP) and turnover intention (TI). This study incorporated service marketing strategy concern (SRP) and human resource management issue (TI) into a single model. In particular, a nonrecursive model between SRP and TI was explored. The current study used structural equation modeling to investigate the research model and hypotheses. As hypothesized, PCU decreased SRP. The results showed that SRP reduced TI as well as TI reduced SRP. Specifically, in the relationship between SRP and TI, findings suggested that the proposed model (nonrecursive model) may be more appropriate than the two competing models (recursive model: competing model 1―the effect of SRP on TI; competing model 2―the effect of TI on SRP). Finally, findings, practical implications, and theoretical contributions are discussed in detail and limitations of the study and future research directions are suggested | 관광학 | null | kci_detailed_000134.xml | |||
ART001736383 | oai_dc | 향토음식에 대한 인식 및 선호도에 관한 연구 -전북 정읍지역을 중심으로- | A Study on the Perception and Awareness of Native Local Foods: Centering around Jeongeup Area | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"문성식(장안대학교)"
] | This study aim to furnish the basic data in securing momentum for tasking interest in inheriting and developing the native local foods in jeongeup by examining the perception and awareness of native local food among the local residents in Jeongeup. This study was focus on the customers' Perception and Awareness of Native local foods for tourism merchandising in Jeongeup Area, was conducted being related to tourism merchandising strategy based on the purposes. For the purpose of this paper, we surveyed 200 customers who visited jeongeup area, We surveyed between from January 13 2012 until January 16 2012. Finally 170 samples were analyzed by a range of analytic method such as descriptive, frequency analysis, compare means analysis investigate relationship between variable with using SPSS Win 18.0. As a result : First, Respondents have been sympathetic to the development of the local food, because the activation of the local economy. Secondary, The results of analysing perceptual scores for native local foods in jeongeup by characteristics showed statistically significant differences according to sex and age. Accordingly, there should be continued opportunities and interest to promote them through the local festival and events along with publicity activities for the native local foods. | 관광학 | null | kci_detailed_000134.xml | |||
ART001736295 | oai_dc | 음식문화축제 서비스 품질과 관여도가 만족 및 재방문의도에 미치는 영향 -2010 경주 술과 떡 잔치를 중심으로- | The Impact of Service Quality and Involvement on Satisfaction and Revisit Intention in Food Festival Setting: A Case of '2010 Gyeongju Traditional Drink and Ricecake Festival' | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김문명(경희대학교); 김상범(경희대학교); 이수범(경희대학교)"
] | The purpose of this study is to draw the elements of service quality of the food festivals and research the casual relationship between the service quality of the food festivals and involvement, satisfaction and revisit intention. Especially, it suggested the improvement plan that the food festivals can be differentiated from other ones and promote satisfaction and revisit of visitors by drawing the elements of the service quality that emphasizes the characteristics as the festival with themes of foods and grasping the factors that have the effects on satisfaction and revisit intention. The analytical results have found that the service quality of the food festivals have the significant effects on all of satisfaction and revisit intention. On the other hand, it has found that involvement have no the direct impact relations with revisit intention and have the indirect ones on it by satisfaction. Finally, 4 hypotheses of 5 ones were selected as it has found that satisfaction had the significant effects on revisit intention. | 관광학 | null | kci_detailed_000134.xml | |||
ART001736023 | oai_dc | 한국관광 홍보용 사진의 어필유형 탐색 | Tourist's Appeal Type for International Tourism Promotional Photos of Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"장은경(목포대학교); 박민경(조지메이슨대학교 여가,건강,관광학부); 박흥식(목포대학교)"
] | This study aims to investigate how foreign tourists evaluate and interpret photos of Korea tourism promotion through Q Method, depending on their preference types, by targeting foreign potential tourists who have no experience of visiting Korea and no concrete image formed as tourist destination of Korea. As a result of the investigation, this study discovered that there exist 4 types of appeals that Chinese potential tourists in America have toward 35 photos for the Korean tourism promotion. The types of appeals toward the Korean tourism photos can be regarded as groups of people having similar preferences for the Korean tourism photos. Particularly, the 4 types of appeals that Chinese potential tourists in America have toward Korean tourism promotion photos are found to be attractiveness, unique scenary, low-angle and imagination-stimulus. The results of this investigation show that a sightseeing picture may receive various different evaluations, as there exist various evaluations on a tourist attraction in each potential market. In other words, although potential tourists are exposed to the same sightseeing picture, it doesn't mean the same level of their processing information, and there may exist totally different or more various evaluation types on each potential market. Therefore, it is needed to devise a plan for a better composition of Korean tourism promotion photos more likely to appeal every potential market, based on potential tourists' preferences and understanding, not merely beautiful pictures from our point of view. | 관광학 | null | kci_detailed_000134.xml | |||
ART001736337 | oai_dc | 호텔 기업의 가치평가에 관한연구 -DCF(현금흐름할인), ROV(실물옵션) 비교분석- | A Study on Valuation of hotel Related Company: DCF and ROV Model of Comparative Analysis | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이재철(혜전대학교); 정성훈(대구가톨릭대학교)"
] | In this paper, the Federico II enterprise DCF model is adequate and there is no way in ROV models are compared to the data collection were utilized material in accordance with the Korea Financial Supervisory Service from 2001 hotel companies between FY 2010 five companies. Firm value by the DCF model and the ROV model an appropriate model of the ROV was drawn to the conclusion that a more accurate way. Cause the company's operating profit volatility due to the impact of these hotel companies Mitch, because a lot of impact on the demand for tourism containing these variables ROV to a more accurate valuation. For further study using more sophisticated methods will be derived. The implications of this paper from the existing financial theory universally DCF model is widely used. Existing orthodox models described so in hotels, tourism, business volatility worse is not easy. ROV models complement these shortcomings, the model is a significant point of this study, that the analysis of these models by introducing that will Later in this paper. Using more sophisticated methods will need to be drawn. | 관광학 | null | kci_detailed_000134.xml | |||
ART001736319 | oai_dc | 항공사 문화마케팅과 브랜드 자산과의 관계에서 감성지능의 조절효과 연구 | Moderating Effects of Emotional Intelligence on the Relationships between airline Cultural Marketing and Brand Equity | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이경미(백석예술대학교); 문혜선(경민대학교)"
] | The purpose of this study is to comprehend the moderating effects of emotional intelligence on the relationships between cultural marketing and brand equity, and to understand the influence of cultural marketing in brand equity The results of the study were as follows: First, the two cultural element items, such as cultural synthesis, sponsorship were found to have influence on differentiating service. Second, aditionally the three cultural-element items such as cultural synthesis, sponsorship, sales were found to have influence on brand awareness. Third, the effect of cultural marketing on brand equity was in part moderated by emotional intelligence. Analyzing cultural marketing that affects brand equity contributed to providing a foundation for airlines to establish strategic marketing plans. | 관광학 | null | kci_detailed_000134.xml | |||
ART001736305 | oai_dc | 리조트 조직문화가 종사원들의 조직몰입에 미치는 영향 | A Study of the Influence of Resort Organizational Cultural Type on the Organizational commitment of the Employees | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"안갑수(한화리조트 영업부); 윤지환(경희대학교); 박영진(대림대학교)"
] | This study is to examine importance and utilization plan of organization cultures and to analyze relationship between organization cultures and organizational commitment for improvement of organization effectiveness of corporate culture. For identification on major factors influencing organizational commitment of resort employees, this study divides organizational culture into four subculture types as the independent variable: rational culture, developmental culture, hierarchical culture and group culture. It also separates organizational commitment into threes factors as the dependent variable: affective commitment, continuance commitment and normative commitment. The control variable such as age, sex, tenure, position and department. In conclusion, the above results of this study leave following suggestions: First, in the impacts of types of organizational culture on organizational commitment, developmental culture, hierarchical culture and group culture positively affect affective commitment, and on the other hand, rational culture did not have positive effect on the affective commitment. Second, the developmental culture has have more positive impact on the continuance commitment and normative commitment than other types of culture. | 관광학 | null | kci_detailed_000134.xml | |||
ART001736211 | oai_dc | 지각된 환경단서에 의한 지역이미지가 행동의도에 미치는 영향 -김해 가야문화축제를 중심으로- | Influence of Local Image by Perceived Environmental Cues on Behavior Intention: Focused on the Gimhae Kaya cultural festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박경태(가야대학교)"
] | This study was intended to clarify how local image by Perceived environmental cues affected on Behavior Intention, aiming at Kaya cultural festival, Gimhae area, Gyeongsangnam-do. For accomplishing this purpose this study put SPSS win version 15.0, a statistical package program into data processing, and put frequency analysis, reliability analysis, factor analysis, regression analysis into verification of hypothesis. Major results of this study were as follows; there was statistically significant Influence of local image by Perceived environmental cues on Behavior Intention. First, when taking influence of Perceived environmental cues on cognitive image into account, it was revealed that there was significant influence of Perceived environmental cues on cognitive image, such as convenience facility, accessibility, food, convenience facility. By the way local image could be largely categorized as cognitive image and emotional image. Second, when taking influence of Perceived environmental cues on emotional image into account, it was revealed that there was significant influence of Perceived environmental cues on emotional image. Third, when we seeking how local image affected on Behavior Intention, it was revealed that local image affected significantly on Behavior Intention. | 관광학 | null | kci_detailed_000134.xml | |||
ART001736033 | oai_dc | 문화관광축제 실태분석과 평가에 관한 연구 - 2011 충주세계무술축제를 중심으로 - | A Study on the Evaluation of the Culture Tourism Festival : focused on Chungju World Martial Arts Festival in 2011 | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박철호(안양대학교); 한수정(안양대학교 관광경영학과)"
] | Chungju World Martial Arts Festival in 2011 the Ministry of Culture specified as a festival Taekkyon globalization, the traditional martial arts of the base expansion, local economy and pursuing foreign tourists focus to attract world-class tourism products development, festival participant satisfaction and to enhance the festival visitors during through a survey of evaluation and visitor satisfaction. According to the result of this research, it is crucial to secure its distinctiveness from other competitive local festivals continually, maximize the satisfaction of the tourist through various participating programs, use the experiencing and educational contents, focus to attract world-class tourism products development, create synergy effects through developing connected tourism programs, and realize participatory festivals with the efficient operation of the proper subjects sponsoring it. | 관광학 | null | kci_detailed_000134.xml | |||
ART001736218 | oai_dc | 지각하는 조직공정성이 고객지향성에 미치는 영향에 관한 연구 -내국인 출입카지노와 외국인 전용카지노 종사원을 대상으로- | The study on the effect of organizational justice on customer orientation in casino industry: Focusing on Domestic Casino Employees and Foreigner Exclusive Casino Employees | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"조규태(강원관광대학)"
] | This study was conducted to investigate the effect of organizational justice on customer orientation in casino industry. Specifically, First, to compare the differences of organizational justice and customer orientation between the domestic casino employees(K casino) and foreigner exclusive casino(S casino). Second, to find out the effect of casino employees' organizational justice perception on customer orientation. The findings of this study are as follows. First, for customer orientation, there are significant differences but not organizational justice between two groups. Second, casino employees' organizational justice perception had significant effects on customer orientation. But, among three sub-factors of organizational justice, only interactional equity affects customer orientation. Therefore, we can say that interactional equity is the most important factor to draw customer orientation from casino employees.. Our results suggest that casino organization should give employees the organization culture and working environment that employees can percept positive interactional equity. | 관광학 | null | kci_detailed_000134.xml | |||
ART001736143 | oai_dc | 항공사 종사원의 심리적 임파워먼트와 서비스 행동 연구 -성격(DISC)의 조절효과를 중심으로- | The Impact of Psychological Empowerment on Service Behavior of Airline Employee: The Moderating Impact of Personality(DISC) | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김유경(한국교통대학교 항공서비스학과); 김용범(한국교통대학교)"
] | The object of this study is to examine the relationship between empowerment & service behavior of airline employees using DISC behavioral instrument. Regression analysis & one-way ANOVA test for data analysis were used. A total of 258 airline employees were r&omly chosen in the spring of 2011. The results of the study demonstrated that empowerment has a significant effect on service behavior of airline employees. Specifically, S type using DISC measurement has a significant effect on the relationship between empowerment & service behavior of airline employees. As a result, the present study highlights that empowerment of airline employee can be a critical factor in developing airline service & a full underst&ing of personality may be a useful marketing tool in airline industry. | 관광학 | null | kci_detailed_000134.xml | |||
ART001736190 | oai_dc | 전시 서비스스케이프가 참관객의 감정적 반응과 행동의도에 미치는 영향 | The Effect of the Exhibition Servicescape on Visitors' Emotional Responses and Behavioral Intentions | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이혜련(경희대학교); 김봉석(경희대학교)"
] | This study explores the effects of the exhibition servicescape on visitors' emotional responses and their behavioral intentions. Specifically, this research considered five dimensions of the servicescape such as accessibility, facility aesthetics, pleasantness, conveniences and safety. And the mediating role of visitor's emotional response in the relationship between perceived servicescape and behavioral intentions was examined. Data were gathered from the questionnaires of 275 visitors to the exhibition held in COEX, Seoul. The findings were as follows. Facility aesthetics, pleasantness and safety had significant effects on visitors' positive emotional responses, which in turn had effect on their intentions to stay longer in exhibition and visit again. Safety also had effects on visitors' negative emotional responses, which had not effect on their behavioral intentions. Implications for the exhibition facilities and organizers were also discussed. | 관광학 | null | kci_detailed_000134.xml | |||
ART001736327 | oai_dc | 관광지 이미지가 관광지 만족과 행동의도에 미치는 영향 - 속초시 온천관광을 중심으로 - | Impacts of Tourism Destination Images on the Tourists’ satisfaction and visiting intention: Focused on Hot-spring tourism in Sokcho city | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이상백(강릉원주대학교); 최영희(강릉원주대학교 일반대학원); 함석종(강릉원주대학교)"
] | This study is aimed to research the hot-spring destination image of Sokcho city which is rich in tourism resources that are natural and cultural ones, and to utilize the analyzed results as a reference for activating the tourism of Sokcho city. To measure the influence which tourism destination images affect to the customer satisfaction and visiting intention, Sokcho's hot-spring tourism destination images are divided into specific cognitive images and emotional images based on previous studies, and also prepare the questionnaires for measuring the Sokcho's hot-spring tourism destination images. As a result, the Sokcho's hot-spring tourism destination images influenced(plus direction) to tourist satisfaction and the emotional images more strongly influenced to tourist satisfaction than the cognitive images did. As it analyzed that "excellence in tourist service" among the cognitive images and "excellence in facilities" among the emotional images are not fit the full model, it is necessary that Sokcho city improve and enlarge excellence in tourist service and excellence in facilities to be a good hot-spring destination. And it is also analyzed that "degree of satisfaction" and "behavioral intentions" are proportional to "tourism value". It means that the city needs continuous tourism marketing activities like “an image building and facility investment of hot-spring destination.
| 관광학 | null | kci_detailed_000134.xml | |||
ART001642285 | oai_dc | 호텔 종사원의 성격유형에 따른 직무스트레스 대처방식과 직무만족도 연구 | A Study on the Coping Strategy for Job Stress and Job Satisfaction from the Personality Type of Hotel Employees | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김민경(경기대학교); 김재곤(원광보건대학교)"
] | This study is an attempt to introduce an effective human resource management way by analyzing the relationship of personality type of hotel employees and coping strategy for job stress and the job satisfaction. The summary of the study result as follows. First, by analyzing the influence of the workers` personality type to coping strategy for job-stress, we find extraversion, agreeableness, conscientiousness bring plus(+) effect to problem-focus coping, and extraversion, agreeableness bring plus(+) effect to social support pursuit. Also we find agreeableness and conscientiousness bring plus(+) effect to emotion-focus coping, and neuroticism, agreeableness and conscientiousness brings plus(+) effect to hopeful thought. Second, by analyzing the effect of personality type of hotel employees to job satisfaction, we find Neuroticism bring minus(-) effect to job satisfaction, and extraversion, agreeableness and openness bring plus(+) effect to job satisfaction. This study has a limitation generalizing the result of limited examples of five-star hotel workers placed in Seoul. So, further studies are required to have more participants to set examples on nationwide scale, and comparison analyze with the similar industry to get more meaningful results. Second, we judge the subjective perception of the respondents by using evaluation form. Getting result from questionnaire survey could distort the relations of variables with stereotypes and subjective values of respondents. So, further studies are required to use objective data with case analysis, individual interview, and observation method for respondents. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641543 | oai_dc | 리조트 직원의 감정부조화가 직무만족에 미치는 영향 －자아존중감의 매개효과－ | Effect of Emotional Dissonance of Resort Employee on Job Satisfaction-Focused on Mediation Effect of Self-esteem | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이형룡(세종대학교); 최홍식(세종대학교); 김화연(세종대학교)"
] | The objectives of this study are to analyze the effects of emotional dissonance of resort employee on job satisfaction and the effects of self-esteem on the relationship between emotional dissonance and job satisfaction. Total 350 sheets of questionnaire were distributed to them, and 336 valid and complete questionnaires were collected from them for empirical data analysis. As a result, this study could come to the following findings: firstly, there is a negative meaningful influence to job satisfaction from both factors of emotional disharmony, superficial emotion and sincere emotion. Secondly, there is a positive meaningful influence to job satisfaction from self-esteem. Thirdly, there is a negative meaningful influence to self-esteem from sincere emotion of emotional disharmony. Fourthly, sincere emotion of emotional disharmony is mediated by self-esteem on job satisfaction. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641559 | oai_dc | The Roles of Personality Congruence on City Brand Preference | The Roles of Personality Congruence on City Brand Preference | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이희정(Griffith University); 서용구(숙명여자대학교)"
] | 본 연구는 브랜드－자아 이미지 일치 모델을 응용하여 도시마케팅에 효과적으로 적용할 수 있는 모델을 찾고자 하였다. 특히 본 연구는 도시개성과 자아개성의 일치정도에 따라 향후 방문의도 및 도시에 대한 태도가 어떻게 달라지는지에 중점을 두어 연구하였다. 또한 실제적 자아와 이상적 자아의 역할을 비교하여 봄으로써 각 개념이 향후 방문의도 및 도시에 대한 태도에 어떤 역할을 하는지에 관해 살펴보았다. 조사결과, 해당도시의 개성이 이상적 자아 모습과 동일할수록 보다 호의적인 태도를 보였으며 동시에 보다 높은 방문의도를 보였다. 반면에 해당도시의 개성이 실제 자신의 개성과 동일할수록 향후 방문 의도는 오히려 낮아졌고 호의적 태도에도 유의한 영향을 미치지 못하였다. 따라서 마케터는 잠재적 소비자가 바라는 ‘이상적 자아 모습’의 중요성을 인지하고 이를 발견하는데 노력하여야 하며, 이를 바탕으로 도시 이미지를 개발하고 촉진한다면 보다 효과적인 마케팅전략을 수립할 수 있을 것이다. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641583 | oai_dc | 호텔외식산업 종사원들의 직무착근도가 직무태도에 미치는 영향에 관한 연구 | The Effects of Job Embeddedness on Job Satisfaction, Organizational Commitment of Hotel and Food Service Employee | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박규은(경희대학교); 이수범(경희대학교)"
] | The importance of food service industry as a complex industry is being further emphasized, and the expanded awareness regarding promising business has increased the necessity of acquiring outstanding human resources. So, corporate organizations need to establish the concept of work attitude for achieving long-term work of employees. Thus, this study establishes constituent factors of job embeddedness that places perspective on organizational remains regarding human resource management through precedent studies and literary consideration, and has achieved empirical verification on the effect on job satisfaction and organizational commitment to present implications regarding human resource management. Furthermore, this study aims to establish effect relationship between research variables to present implications in order to contribute the efficiency of food service industry. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641603 | oai_dc | 한식당의 관계특성이 관계품질과 재방문의도에 미치는 영향 연구 | Research on Effect of Korean Restaurants’ Relation Characteristics on Relation Quality and Revisiting Intention | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"배성일((주)한화 63시티); 이청욱(경기대학교); 김성수(경기대학교)"
] | The study was to compose relation characteristics factors of Korean restaurants with customer directivity, size, reputation, and price, conduct empirical analysis on relations between relation quality and revisiting intention, and provide fundamental materials to establish marketing strategy to domestic Korean restaurant owners and those who prepare to open business. In the result verifying the hypothesis of the research, among relation characteristics factors of Korean restaurants in hypothesis 1, reputation, price, and size appeared to give positive(+) effect on satisfaction, which showed that as reputation, price, and size of relation characteristics are high, the more satisfaction is felt.
Customer directivity of relation characteristics appeared not to influence, which showed that higher customer directivity lowered satisfaction and it wasn’t significant statistically. However, customer satisfaction of relation characteristics appeared not to influence satisfaction. Customer directivity, price, and reputation among relation characteristics factors appeared to influence positive(+) effect on trust, which showed that as customer directivity, price, and reputation were higher, the more trust was felt. However, size of relation characteristics appeared not to influence, which showed that higher size lowered trust and it wasn’t significant statistically. Among relation characteristics of Korean restaurants in Hypothesis 2, customer directivity, reputation, and price appeared to influence positive(+) effect on revisiting intention but size appeared not to influence. That is, customers had higher revisiting intention as customer directivity, reputation, and price were high, revisiting intention became higher and as the size was higher, revisiting intention became lower.
Among relation quality in hypothesis 3, satisfaction and trust appeared to give positive(+) effect on revisiting intention, which showed that as satisfaction and trust were higher in relation quality which customers felt, revisiting intention became higher.
Hence customer desires need to be understood precisely and since even though a Korean restaurant is popular in a certain area, the revisiting intention can differ by time and position concept, reputation, customer directivity, price, and so on should be change with proper adjustment. Therefore precise education program for employee, acquisition of parking space, and proper price are considered to need detail segmentation strategies. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641590 | oai_dc | 관광호텔 종사원의 친사회적 행동에 따른 감정노동과 직무 스트레스와의 관계 | The Relationship between Emotion Labor and Job Stress in Accordance with Pro-social Behavior of Hotel Employee | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송승헌(밀레니엄 힐튼 조리부); 류경민(순천대학교)"
] | This study looks at the problem of the Relationship between Emotion Labor and Job Stress in accordance with Pro-social Behavior of Hotel employee. Sampling was taken among employees for deluxe hotels in Seoul. A total of 400 samples were distributed and 265 valid samples were selected for research. After a process of data coding, the questionnaire was analyzed using SPSS 17.0. Results of factor analysis for pro-social behavior constituted a total of 3 factors. The characteristics of each factor I named as groups oriented towards defined roles, groups oriented towards voluntary cooperation, and groups oriented towards other definitions. Results of factor analysis for emotion labor constituted a total of 4 factors: toughness, management mechanism, service environment, expressive action, etc. Results of factor analysis for stress constituted a total of 3 factors: psychological tension, excessive work, and job instability. Hypothesis investigation based on my research matrix showed that emotion labor impacted stress significantly, and that variables in emotion labor impacted job stress. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641571 | oai_dc | 지역축제의 참가동기, 지각가치, 충성도 간의 구조관계 연구 －담양대나무축제를 중심으로－ | A Study of the Structural Relationships between the Local Festival Participative Motivation, Perceived Value and on the Loyalty: Focused on Damyang Bamboo Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양길승(호남대학교); 이경수(호남대학교)"
] | The purpose of this study is to investigate the effects of structural relationships between the local festival participative motivation, perceived value and on the loyalty in the Damyang Bamboo Festival. For the purpose of this study, a questionnaire survey was conducted for visitors to the Damyang Bamboo Festival at a place determined to be the exit when considering the traffic flow of the festival. A questionnaires 300 were collected, 295 except in sincere questionnaires were used for the analysis. Collected data were statistically analyzed using the package programs of SPSS 18.0 for Windows and AMOS 20.0, after the process of data coding. Frequency analysis, reliability analysis, exploratory factor analysis, confirmatory factor analysis, correlation analysis and structural equation model(SEM) analysis were performed. The results of the study were as follows. First, the motivation are 5 factors: harmony, escape, friendly relation, culture and amusement, and perceived value is one factor, and loyalty is one factor. Second, concerning the appropriateness of the model, analysis results were CMIN=430.047(p=0.000), CMIN//df=1.830, RMR=0.043, GFI=0.908, AGFI=0.862, NFI=0.913, CFI=0.958, RMSEA=0.053. This meant that the model had sufficient validity when comparing with indices used as general evaluation standards. Third, harmony, escape and friendly relation were appeared to make a positive (+) influence on perceived value. Fourth, escape and amusement were appeared to have a positive (+) influence on the loyalty. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641579 | oai_dc | 스포츠의 관광매력 모형을 활용한 2018년 평창 동계올림픽 스포츠관광 활성화 방안 －개념적 접근－ | Activation Strategies of 2018 Pyeongchang Winter Olympic Games using Measurement Model of Sport Tourism Attraction: A Conceptual Approach | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김학준(경희사이버대학교); 정민주(광주여자대학교)"
] | Detailed activation strategies of 2018 Pyeongchang Winter Olympic Games as a tourism destination should be discussed to secure successful Olympic Games nationally and regionally. A current research on sports tourism has focused more on its impact of sports event through the tourism rather than activation of sports tourism. Therefore, the main purpose of this study is to suggest detailed activation strategies of 2018 Pyeongchang Winter Olympic Games. In order to achieve this purpose, this study aimed to several detailed objectives as follows. First, this study tried to recognize the fundamental strategies of activation for 2018 Pyeongchang Winter Olympic Games from the concepts and activities of sports tourism. Second, this study also tried to find the sports attractions in terms of tourism. Third, throughout the careful literature review, this study tried to provide bases of sports tourism activation strategies. Finally, this study suggested activation strategies as sports tourism and its implication. From the result of this study, based on the measurement model of sport tourism attraction and activation plan of sports tourism, this study suggested 11 detailed strategies for 2018 Pyeongchang Winter Olympic Games. These strategies may increase the attractiveness of Olympic Games as sports tourism, thus this study would be helpful to 2018 Peyongchang Winter Olympic Games economically and practically. However, despite the fact that the author tried to suggest supporting reasons as much as possible, this study may include the author’s subjective opinion. Further research should be more objective based on the survey from the experts of sports and tourism. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641592 | oai_dc | 개인가치와 만족 간의 호텔 선택속성 역할 검증 －조절효과와 매개효과를 중심으로－ | An Examination of the Role of Hotel Choice Attribute between Personal Value and Satisfaction: Focusing on Moderating and Mediating Effect | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오민재(한세대학교)"
] | This study was to determine the mediator or moderator role of hotel choice attribute in the relationship between personal value and satisfaction by hotel visitors. Methods: Data was collected from 274 hotel visitors in Myungdong and Itaewon by means of structured questionnaires. Data was analyzed with descriptive statistics, factor analysis, Pearson’s correlation coefficient and hierarchial multiple regression using the SPSS program. Results: Hotel choice attribute showed mediating effects between personal value and satisfaction by hotel visitors. However, hotel choice attribute did not show moderating effects. Conclusion: Hotel visitors’ choice attribute, the hotel visitors’ personal value and satisfaction have a strong relationship. This finding suggests the importance of hotel choice attributes to increase hotel visitors satisfaction. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641557 | oai_dc | 해양관광의 계절별 수요모형에 관한 연구 | A Study on the Demand Models for Seasonal Marine Tourism | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승길(남서울대학교)"
] | The focus of this study is the identification of determinants and demand models for seasonal marine tourism. For this study, a simple Poisson, a negative binomial distribution, a zero-inflated Poisson and a zero-inflated negative Poisson model were applied. To select the appropriate demand model, a overdispersion test for Poisson model was applied and estimated NB model and tested the significance of alpha in NB model; a significant alpha suggests that unobservable heterogeneity accounts for dispersion, statistic and heterogeneity parameter alpha. And also the author compared the ZIP and ZINB model’s Vuong statistics. As a result of test, NB model was selected as an appropriate model for obtaining total marine tourism data and spring and summer demand models but a ZIP model was selected for fall and winter data of marine tourism. Ultimately, the survey will be used as an information database to develop a marketing strategy and establish policy for marine tourism. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641564 | oai_dc | 2000년 이후 국내 관광지리의 연구동향과 향후 과제 | Research Trends and Future Tasks in Korea’s Tourism Geography Studies since 2000 | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤병국(경희사이버대학교)"
] | This research reviews how tourism geography studies in South Korea have evolved since 2000. There are two purposes of this study. One is to analyze the research trend patterns of tourism geography studies. The other is to bring out new direction from the research results for sustainable tourism geography. Content analysis is employed for 238 articles that are published in major tourism research journals. The studies of hospitality have developed by the growth of tourism/recreation activities, and industries. However, even though tourism geography is a core discipline that is based on space for tourism phenomena, it is currently is ignored and threatened in the academic world. The results indicate that the dominant research trend of tourism geography is about tourists. In addition, tourist destination, tourism development, tourism resource, image of tourist destination, development of tourism resource, tourism information, resident of tourist destination are also major topics in tourism geography since 2000. Such results are assumed that a marketing-based approach is central to tourism studies rather than a spatial-based approach by tourism geographers. In terms of academic societies, the most published tourism academic society in tourism geography theme is the Tourism Sciences Society of Korea (TOSOK). The next most published academic societies are The Korea Academic Society of Tourism and Leisure (KASTLE), The Academy of Korea Hospitality & Tourism (AKHT), Korea Tourism Research Association (KTRA), Korea Academic Society of Hospitality Administration (KASHA), and The Association of Korean Photo- Geographers (AKPG). In terms of research methodology, most of studies are based on quantitative empirical research methods with a lack of qualitative research methods. In terms of research topics, the scope of research topics have been extended and reflected in tourism phenomena as solutions for solving our real problems. However, as a conceptual frame, an academic immaturity of tourism geography that cannot consider the diversity of tourism phenomena originated from the complexity of our society is a serious weakness. So, as one of tourism disciplines, tourism geography should specialize in its academic identity through a unique spatial approach, interdisciplinary approach, regional approach, and GIS-based visualization for sustainable tourism geography studies. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641561 | oai_dc | 문화예술공간 이용이 고객만족과 충성도에 미치는 영향 －성남아트센터를 사례로－ | Effects of Using Couture and Art Space on Customer Satisfaction and its Royalty: A Case Study of the Seongnam Arts Center | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최화열(경북대학교); 임명서(건국대학교); 이혁진(을지대학교)"
] | Urban governments around the world are trying to strengthen their Competitiveness through urban marketing, which originated from location marketing and is applied to urban space. South Korea has recently made efforts to extend cultural and art space within its cities. Accordingly, it is strongly needed to conduct a research on customer satisfaction, behavioral intention, and image as art space. This study aims to establish marketing strategies for urban cultural and art space, based on the survey on overall customer satisfaction and behavioral characteristics of the Seongnam Arts Center. The results of the survey show that the easy and convenient access to exhibitions and performing theater has had a positive influence on the overall satisfaction of our customers. The responses show difference in accordance with the customer’s gender and age. It is suggested that men in their 40 or over prefer performances and exhibition while women in their 30 or less have preference on the convenient use of art space. These findings suggest that it is important to strategically analyze customer’s age, gender, and behavior before establishing successful marketing plans for urban cultural and art space. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641553 | oai_dc | 청계천의 이미지, 지각된 가치, 만족도 그리고 행동의도 간 구조관계 분석 | Analysis of the Structural Relationships among Image, Perceived Value, Satisfaction, and Behavioral Intention of Cheonggyecheon Stream | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤설민(경희대학교); 이충기(경희대학교)"
] | The purpose of this paper is to examine the relationships among image, perceived value, satisfaction, and behavioral intention of Cheonggyecheon stream. To this end, an onsite survey was conducted to visitors to Cheonggyecheon. The results of this study reveal that image factors(aesthetics, amenities, visuality) had an effect on perceived value. Also, perceived value had an effect on satisfaction as well as behavioral intention, and satisfaction had a positive effect on behavioral intention. Furthermore, the effect of image factors on perceived value was stronger for aesthetics and amenities than visuality, and behavioral intention was strongly influenced by perceived value as compare to satisfaction. Finally, examination of causal effect by constructs indicate that indirect effects(e.g. image-satisfaction, image-behavioral intention, perceived value-behavioral intention) were statistically significant. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641566 | oai_dc | 리더의 코칭리더십이 자긍심과 조직효율성에 미치는 영향 연구 | A Study on Influence of Coaching Leadership on Self-esteem of Members and Organization-efficiency | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김기영(경기대학교); 고미애(경기대학교); 이석만(백석문화대학교)"
] | This study is to find out the cause-and-effect relationship between a leader’s coaching and its influence on self-esteem of members and organization- efficiency. Through this process, the importance of a leader’s coaching leadership and self-esteem of an organization’s members is to be promoted, interest in coaching-leadership by researchers are induced, and basic data is provided. Through preliminary researches, questionnaires were revised and complemented. Then surveys were carried out. For one month from September 1st of 2011 to September 30th of same year, surveys of employees of 5 first-class hotels in Seoul(H, P, R, I, L) were carried out using Self-administered questionnaire survey method. 270 questionnaires were distributed and 265 among them were collected. 259 questionnaires-except 6 in which answers were not completed or credibility was considered to be low-were used for demonstration analysis. To analyze the data, SPSS 17.0 was used. For the purpose of finding out the general characteristics of the collected samples, frequency analysis and factor analysis according to each type were carried out. Before verifying the study model’s hypothesis, the credibility and validity of the tools used for collecting proven data were verified using Cronbach’α. Furthermore, multiple regression analysis was carried out to verify the study’s hypothesis 1, 2, and 3 so that the relationships between variables are verified. As a result of verification study, as for the hypothesis 1, “Development Coaching” and “Relationship Coaching” positively influenced on self-esteem of members. Regarding the hypothesis 2, “Self-esteem” positively influenced on “Job Satisfaction” and “Organization-Immersion”. When it comes to the hypothesis 3, “Development Coaching” positively influenced on job satisfaction. Moreover, “Relationship Coaching” positively influenced on organization immersion. Therefore, it is considered that warm consideration and support for members along with an organizational culture in which open and reliable relationships are made will become a driving force that enhances employee’s Job Satisfaction and Organization-Immersion. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641575 | oai_dc | 여가태도가 여가만족과 직무만족에 미치는 영향 －간호사를 중심으로－ | The Effects of Leisure Attitude on Leisure Satisfaction and Job Satisfaction: The Case of Nurse | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최영순(강릉아산병원); 조병준(강원대학교)"
] | This paper is to examine the effects of attitudes towards leisure on leisure satisfaction and job satisfaction. A nurse, as the occupational classification, is required to live with constraints on leisure time because of the conditions of their shiftwork. This type of service industry occupation forecasts the effects of leisure attitude on leisure satisfaction and job satisfaction. The results of this paper are as follows: Firstly, the leisure attitude affects the positive effects on leisure satisfaction. Secondly, the leisure attitude affects the positive effects on job satisfaction. Thirdly, the leisure satisfaction affects the positive effects on job satisfaction. The results of this paper indicate that the role of leisure attitude has serious effects on leisure satisfaction and job satisfaction. But the formation of leisure attitude will be affected from leisure satisfaction and the perspective attitude formation, which is formed by the leisure experience, the peer group and intelligence. In the future, the mixed model including job stress and quality of life will be studied by comparing shiftwork and non-swiftwork effects. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641581 | oai_dc | 세계박람회 홍보전시관 서비스환경이 방문객 만족과 행동의도에 미치는 영향 연구 －2010 상하이 엑스포 한국관 방문 중국인 대상으로－ | The World’s Fair Public Exhibition Visitor Services Environment Impact on Visitor Satisfaction and Behavioral Intentions | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이우진(세종대학교)"
] | In this study, the World’s Fair Public Exhibition and Visitors service environment about visit satisfactorily of the local national citizen brought problematic and relationship of conduct intention in goal. First, investigated about historical background of expo and trends of the World Expo 2010 Shanghai. Second, the World’s Fair Public Exhibition Service Environment divided conceptually. Third, Service environment, the configuration factors that affect the overall degree of satisfaction was to gain insight into. Fourth, the World’s Fair Public Exhibition visitors satisfaction on the overall behavior of the recommendations, and even a visit to Korea was to determine the impact. The result is irst, public exhibition on the service environment, according to an exploratory factor analysis, experience factors, tangible factors, promotional factors, convenience factor and spaciousness factor were identified. Second, public Exhibition of the service environment to affect significantly the overall satisfaction appeared. Finally, the overall satisfaction recommended in the intention, and country of the visit will also significantly affect. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641574 | oai_dc | HMR의 분류체계에 관한 연구 | A Study on the Classification of Home Meal Replacement | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"나정기(경기대학교); 김근아(경기대학교)"
] | The purpose of this study is to provide the guideline which helps HMR partakers build the marketing strategy and develop new products based on HMR classification system. The research is performed by method of three steps, which are, 1) Survey on retailer’s own definition and classification. 2) HMR products’ list research to be classified. 309 HMR product’s lists are reclassified by clear definition and criteria. 3) HMR product’s analysis by unified classification. HMR products are classified based on Costa(2001)’s a consumer-oriented classification system for HMR. Those products consequently are arranged in 4×4 matrix structure by two criteria ‘shelf-life [Sn] and preparation required for convenience [Cn]’. This method is very useful for displaying the product classes’s dispersion and comparing between classes, other food groups and different countries’ food. Future, this classification system for HMR can be combined with research of consumer’s activities and then will provide advanced guideline for market’s statistic research and consumer’s oriented marketing activities. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641569 | oai_dc | 외래 관광객의 체험지향성이 체험활동 선호도에 미치는 영향연구 | A Study on the effects of Inbound Tourists’ Experience Orientation for Experience Activity Preference | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"한송희(경희대학교); 윤유식(경희대학교); 최윤지(농촌진흥청농업과학기술원)"
] | This study investigated the effects of foreign tourists’ experience orientation for experience activity preferences in the rural tourism destination. Based literature review, tourists’ experience orientation and experience activity preferences were discussed. In order to collect the data, survey questionnaires were distributed in the popular tourists destinations such as Insadong, rural tourism experiences villages, and etc. Four different languages for targeting Chinese, Japanese, East-Asian people, and English speaking countries were used in the survey questionnaire. A total of 317 useful samples were collected and analyzed in SPSS. Five different underlying dimensions for experience orientation were identified and their effects on the experiences preferences were examined. Findings and implications were discussed in the conclusion. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641554 | oai_dc | 의료서비스업 종사자의 피로도, 이직의도, 직무스트레스와 관련요인 -간호사를 중심으로- | Fatigue, Turnover Intention, Job Stress and Its Related Factor among Medical Service Employees: Focusing the Nurses | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이영미(강원대학교)"
] | This study intends to investigate the job stress and Its related factors among medical service employees, and to provide the basic data for relief program of job stress. The collected data were analyzed descriptive statistics, t-test, ANOVA, Scheffe’s test, Pearson correlation coefficient and Multiple regression analysis using SPSS 19.0 Program. The score of level of job stress was statistically significant difference according to clinical career, marital state, health status and smoking. The score of job stress level among medical service employees correlated positively with fatigue. Stepwise multiple regression analysis for job stress revealed that the most powerful predictor was fatigue, and smoking and marital state explained 18.5% of the variance. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641545 | oai_dc | 관광개발 계획의 본질적ㆍ맥락적 한계 해석 | The Study of Tourism Planning of Intrinsic and Contextual Limits | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"구경여(숙명여자대학교); 김영국(강원대학교); 최한석(University of Guelph, Canada.)"
] | The purpose of this study is to examine the tourism planning from primary planning constrains by Alexander(1992). Tourism is one of many activities in a community or region that requires planning and coordination. Planning is the process of identifying objectives and defining and evaluating methods of achieving them. By comprehensive planning we mean planning which considers all of the tourism resources, organizations, markets, and programs within a region. Comprehensive planning also considers economic, environmental, social, and institutional aspects of tourism development. Like any planning, tourism planning is goal-oriented, striving to achieve certain objectives by matching available resources and programs with the needs and wants of people. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641577 | oai_dc | 의료관광 코디네이터 교육훈련의 전이에 관한연구 －조직 환경특성 조절효과를 중심으로－ | A Study on the Transfer of Medical Tourism Coordinator Training: Focused on the Moderating Effects of Organizational Climate Factors | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"곽대영(남서울대학교)"
] | The objective of this study is to suggest useful directions for effectiveness enhancement of medical tourism coordinator training in Korean medical tourism industry. To achieve the objective, as a conceptual framework of the study, the literature on medical tourism coordinator training course and previous major studies on the relationship between organizational climate and training transfer were reviewed, and the empirical study on the perception of medical tourism coordinators regarding the transfer of training was conducted. According to the findings of this study, the following suggestions were presented to medical tourism coordinator training institutions and medical tourism related organizations like hospital, agency etc. First, the training institutions are required to retain instructors who have professionalism not only in medical service(or tourism) but also in teaching skill, and to have the training contents of the courses composed mainly of the cases having interrelationship with the coordinator’s job and kept updated. Second the organizations are needed to have a reward system for coordinator’s accomplishment on training and performance improved through it, and to create an organizational climate allowing coordinators to be able to transfer what they learned into their job with full support of their supervisors and peers. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641585 | oai_dc | 관광관련학과 대학생의 성취동기가 자기효능감 및 인턴십 만족도에 미치는 영향 －자기효능감의 매개변수효과 검증을 중심으로－ | The Influences of Achievement Motivation on Self-Efficacy and Satisfaction of the University Students’ Internship of Tourism-Related Departments: Focused on the Mediating Effect of Self-efficacy | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"맹파(동아대학교); 최규환(동아대학교)"
] | This study examined the relations among achievement motivation, self-efficacy and satisfaction. Total of 320 questionnaires were distributed and 282 collected, analysed by factor analysis, reliability analysis, and regression analysis. The regression equations generally supported the hypothesized relationships among study constructs. The results showed that sub-factors of achievement motivation have generally significant influences on sub-factors of self-efficacy. Especially, in the achievement motivation factors, task-preferred and future interest were found to be relatively strong sub-factors effecting on the self-efficacy. In the relationship between achievement motivation/self-efficacy and satisfaction, all the factors were found to be strong factors to predict internship’s satisfaction. In addition, following Baron and Kenny’s guidelines, the current study also tested a mediating effect of relationship achievement motivation on satisfaction related to tourism internship. Self-efficacy was found to be a partial mediator in the relationship between achievement motivation and satisfaction. Implications and suggestions for future research are discussed. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641594 | oai_dc | 문화관광해설사의 직무요인과 직무만족의 관계 | Cultural Interpreter’s Perception and Job Satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박해소(동신대학교); 최훈(동신대학교)"
] | Although a number of studies have been done exploring the job satisfaction in the tourism industry, little investigation has been done of perceptions and satisfaction status of cultural interpreter in Korea. The purpose of this study was to gather information on how cultural interpreter in Korea perceive their job environment. Three theories-Herzberg’s two factor theory, Social influence theory, and ERG theory-formed the basis of this study. Data were gathered by questionnaire survey. 243 samples were chosen for the questionnaire survey. The survey was administered for 10 days during October, 2011. Various inferential statistics were used as appropriate to test hypotheses. Major findings of the study were as follows: 1. The findings of this study showed that female cultural interpreters are twice more than males. Most of their undergraduate school’s major are not related to history and tourism. More than half of them have worked longer than five years. Most of them perceive themselves as a volunteer worker. Respondents aged 45 or older are the highest age group. 2. The results of this study tested six hypotheses to find the difference between respondent’s satisfaction status and demographic characteristics and 4 were found to be statistically significant. Gender, age, personal characteristics, and perception of volunteer work were the demographic factors that cause the difference to the dependent variables. The findings of this study indicate that male cultural interpreters perceive job’s development possibility higher than female workers. Secondly, respondents of age 41-45 were satisfied in the area of job description than other groups. Thirdly, the result of this study indicated that extrovert respondents maintain good relationship with a government official in charge. Lastly, the findings of this study showed that respondents who perceive themselves as a volunteer work more satisfied. 3. The results of this study provided nominal support for the social influence theory’s prediction that good comradeship is one of the strong factors that affect cultural interpreter’s overall satisfaction ratio. This result also supports the ERG theory. 4. The findings of this study clearly showed that activity fee is a factor that influence cultural interpreter’s overall satisfaction ratio This supports the Herzberg’s two factor theory. 5. It was found that respondent’s attitude towards self-development is a factor that influence cultural interpreter’s overall satisfaction ratio. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641599 | oai_dc | 호텔기업의 고객만족이 서비스 충성도에 미치는 영향에 관한 연구 －전환장벽의 조절역할 중심으로－ | A Study on The Effects of Customer Satisfaction on Service Loyalty in the Hotel Industry: Focus on Moderating Effects of Switching Barriers | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김인수(경기대학교)"
] | The purpose of this study was to testify the influence of customer satisfaction to service loyalty, and to verify moderating effects of switching barriers between customers satisfaction and service loyalty in the hotel industry. The major findings of this study were as follows: Firstly, customer satisfaction was identified to affect repurchase intention, and it affected switching intention as well. Secondly, switching barriers were identified to affect between customer satisfaction and switching intention as a moderator variable. The results are as follows; Interpersonal relationship didn’t has a moderating effect between satisfaction and switching intention. But attractiveness of alternatives had a quasi moderating effect between satisfaction and switching intention. and also switching costs had a quasi moderating effect between satisfaction and switching intention. The contribution of the research is that this is the first approach as moderating effects between satisfaction and switching intention in the hotel industry. This study can be applied to maintain loyalty customers in hotel industry. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641550 | oai_dc | 우리나라 지역관광산업 성장의 결정요인 분석 | Analysis of Determinants of Economic Growth of Local Tourism Industry in Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"권영현(서울대학교); 김의준(서울대학교)"
] | This article discusses the determinants of economic growth of local tourism markets in Korea using a spatial econometric model. The model is applied to the East Coast Energy-Tourism Belt including Gangwon, Gyeongbuk, and Gyeongnam provinces. This paper finds that the market sizes of local tourism are determined by the number of tourists, the regional economic factors such as the population size and the financial independence rate of local governments, and the infrastructure factors such as the length of road and the location of railroad station. If there is an increase in the financial independence rate by 1%, the market size could be expanded by 0.98%. The location of railroad station and the road construction have positive impacts on the market size of tourism, too. But the population has could lead to a marginal growth of tourism market. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641573 | oai_dc | 제주도 펜션이용자의 선택속성과 만족도에 관한 연구 | A Study on Selective Attributions and Satisfaction of Pension Users in JeJu Island | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이진희(제주대학교)"
] | For modern people, travel is already important part of life, and there is a steady increase in tourist needs. To satisfy various tourist needs, accommodations are being diversified as well. Not only existing accommodations such as hotels, resorts or inn but also pensions. Pensions provide a chance for tourists to enjoy nature-friendly leisure culture. The purpose of this study is to examine the types of tourist attributes on pension and to investigate the relationship among selective attributes and customer satisfaction level on pension. This study deals with on the selective attributions and satisfaction of JeJu Island pension. With 300 effective responses gathered from an on-site survey. The statistical analysis of the data was conducted using techniques of correlation analysis, frequency analysis, factor analysis. The demographical characteristics were identified and selective attributions of pensions were conformed by anova analysis and regression. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641582 | oai_dc | 한방관광사업의 타당성분석에 관한 탐색적 연구 －한방관광사업 계획서 사례의 수익성분석을 중심으로- | An Explorative Case Study for Feasibility Study of Development Oriental Medicine | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김혁수(청주대학교)"
] | Abstract It is very interesting that origin of terms, ‘hotel’ and ‘hospital’, is ‘hospitale’, and is meaningful to adopt oriental medicine due to the dramatic increase of demand concerning health matters tourism. This explorative study is to connect tourism to all sectors of oriental medicine industry including primary, secondary, tertiary industries related medicine. This study has chosen a specific area, Jin-An province which is the first trial plantation area cultivating ginseng in Korea to analyze the strategy of oriental medicine tourism program (lohas oriental medicine therapia). This example planning report just said that this project’s profitability was very good, but did not use feasibility study method, could not verify the profitability. So This study used 4 feasibility study method, that is payback period method, accounting rate of return method, Internal rate of return method, net present value method. The results are PPM 1.5, ARR 116%, IRR 105.418% NPV about 175billion. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641578 | oai_dc | 지역관광의 공간네트워크구조와 특성 분석 | The Analysis of Spatial Network Structure and Characteristics of Regional Tourism | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김영래(경기개발연구원); 박창규(전남도립대학교)"
] | This paper aims to investigate spatial network structure of tourism destination region in Korea. A network approach is very useful to see not only overall interrelated spatial structure of regions but also relative importance and power of each regions in the structure. Tourists flow data between 16 regions in Korea have been applied and analyzed with social network analysis technique. The results say that regional tourism network in Korea has been complicated from 1999 year to 2008 year and tourism centralities and hierarchies of each regions has been changed over the period. This implies that regional interaction of tourism has been intensified and relative importance and power of each region has been changed. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641597 | oai_dc | 여행상품 서비스품질 지각이 만족에 미치는 영향 연구 －대전광역시 대학생 및 대학원생을 중심으로－ | Effects of Travel Product Quality on Satisfaction: Focusing on College,University and Graduate Students in Daejeon City | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김동준(우송대학교); 서원만(우송대학교)"
] | The purpose of this study is to examine the effects of perceived service quality of travel product on satisfaction. Therefore this study investigated the effects of product service, physical service, and personal service of service quality on satisfaction through demonstrative analysis. Targeting people who experienced travel product, author conducted field survey for college students at Daejeon city, from May 1st to 31st of 2011. 197 samples were selected, analytical tests used include frequent and reliability and factor analyses, multiple regression analysis. The results of the practical analysis can be summarized as follows. First, the product service positively impacts on the satisfaction. Second, the personal service positively impacts on the satisfaction. Third, the physical service positively impacts on the satisfaction. Therefore, the person in charge of travel product planning must take into account these different perceptions and considerations of tourist and make more effort in developing marketing strategy that are unique and relevant to the ongoing service quality and positively affect the satisfaction. | 관광학 | null | kci_detailed_000134.xml | |||
ART001641602 | oai_dc | 배낭여행자들의 여행상품 선택속성이 만족도와 애호도에 미치는 영향 －유럽배낭여행자 중심으로－ | An Investigation on the Satisfaction and Loyalty Korean Backpackers Towards a Selecting tour Programs: Focus on Korean’s Europe Backpackers | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양재영(경기대학교); 이승곤(경희대학교); 박영진(경희대학교)"
] | The purpose of this study was to examine critical factors which effected the choice of Korean backpackers when selecting tour programs to Europe. After the critical factors were identified, which factors proved satisfactory, and which factors showed a preference for tour programs were gleaned. This study also addressed general and demographical aspects of the Korean backpackers to Europe. How these aspects influenced backpacking tour programs to Europe is considered. The study attempted to address the creation of fixed and stable profits of backpack travel agencies selling travel products to the Korean backpackers to Europe. Also examined is how Korean backpackers to Europe can do backpacking more safely and conveniently by purchasing the optimum backpacking program through professional travel agencies. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694841 | oai_dc | 한국 토종 외식 브랜드의 이미지에 대한 인식이 태도와 애호도에 미치는 영향 | Study on Effects of Awareness of Korean Homemade Food-Service Brand Image on Attitude and Royalty | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이인성(초당대학교)"
] | This study is aimed at examining the effects of the awareness of Korean food-service brand image on the attitude thereto and the royalty therefore, targeting at their customers. To the end, an empirical analysis was carried out. The result shows that firstly, the awareness of Korean brand image influenced positively the attitude thereto; secondly, the awareness of Korean brand image influenced positively the royalty therefor; and thirdly, the attitude to Korean brand influenced the royalty therefor. Thus, this result implies that Korea customers aware relatively highly Korean brand image and the brand awareness influences very positively the attitude thereto and the royalty therefor. As shown in the existing studies, the higher the awareness of Korean brand as well as foreign brand awareness is, the stronger the royalty therefor, which means that to increase customer awareness of brand, the brand image-making is considered a very important thing. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694839 | oai_dc | 조리미각교육의 인지학습이론이 자아효능감에 미치는 영향 연구 | The Study of Fluence Theory a Forefinger Learning Instruction Cooking-Taste in the Self-filial Piety | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김기영(경기대학교)"
] | This study intends to explain the cause-and-effect relationship for the effects made by culinary taste education's awareness, degree of diet knowledge and self-filial piety. Therefore, the purposes of this study are to emphasize the importance of culinary taste education's awareness, degree of diet knowledge and self-filial piety, induce researchers' interests for culinary taste education and provide basic materials. Through the preliminary investigation, questionnaire was revised and complemented and then, this survey was conducted. For this survey, self-administered questionnaire survey method was conducted for students studying in high schools of Seoul for one month from Nov. 1, 2011 to Dec. 1. 250 questionnaires were distributed and 243 questionnaires were collected. 237 questionnaires were used for empirical analysis by excluding 6 questionnaires whose responses are omitted or confidence of responses are low. As the result of verifying hypotheses of this study, hypothesis 1 showed that ‘awareness of culinary taste education’ made a positive effect on ‘degree of diet knowledge’. Hypothesis 2 showed that some factors of ‘degree of diet knowledge’ made a positive effect on 'self management' and 'psychological achievement' of self-filial piety. Hypothesis 3 showed awareness of culinary taste education made a positive effect on 'self management' and 'psychological achievement' of self-filial piety. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694833 | oai_dc | 호텔의 기업문화유형이 조직유효성에 미치는 영향 -조직 동일시의 조절효과를 중심으로- | Influences of Corporate Culture Types of Hotels to the Organization Effectiveness: With the Controlling Effects of Equation of Organization Equation of Organization as the Center | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최훈태(전북과학대학교); 고미애(경기대학교)"
] | The objective of this is study is to identify what influence corporate culture types could give to organization effectiveness (job satisfaction, organizational commitment) and to verify whether the controlling effects of equation of organization give influences to their routes. According to the study results, first, only relationship oriented culture and innovation oriented culture in the corporate culture types brought positive influences to job satisfaction. Second, relationship oriented culture and task oriented culture in the corporate culture types brought positive influence to organizational commitment. Third, control variable hypothesis was supported as controlling effects of equation of organization were found in their routes. Through these study results, standard points for new strategic plans are suggested between corporate culture types of the hotels and their organization materiality. (Job satisfaction, organizational commitment). | 관광학 | null | kci_detailed_000134.xml | |||
ART001694812 | oai_dc | 메가유인물을 통한 지역관광 활성화효과 - 강원랜드를 사례로 - | The Impact of Mega Attraction on Regional Tourism : The Case of Kangwon Land | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송운강(강원대학교); 허중욱(강원대학교)"
] | This paper reveals the current situation of the regional tourism generating from Kangwon Land's visitors and estimates specifically the economic impacts on the regional tourism resulted from Kangwon Land's visitors using an interregional input-output model. The several previous studies have been conducted on the effects of Kangwon Land; however, the studies have been analyzed in the focus of a portion influenced through the inside of the corporation such as the sales or the investment which reveal only one side of the effects. For this reason, this paper estimates the effects of the other side which is the economic contribution of the corporation on regional tourism through the visitors attracted by Kangwon Land. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694757 | oai_dc | 도시민의 여가소비와 주말 여가 활동의 관계 | The Relationships among Leisure Behavior, Leisure Consumption and Characteristics of Leisure Participants | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"조광익(대구가톨릭대학교); 도경록(농촌진흥청농업과학기술원)"
] | This study explored the relationships among leisure behavior, leisure consumption, and socio-demographic characteristics of leisure participants under the mass leisure environments. This study defines mass leisure as everyday leisure activities, habits, and tastes shared by many people. Focusing on weekend and holiday leisure activities, this study tried to make visualization and interpretation of relationships empirically. The results of empirical investigation with multiple correspondence analysis and cross tabulation show that most frequently selected leisure activity for holiday was passive activities such as taking rest and watching TV and that household income showed having distinct influence on leisure expenditure. Nevertheless, this investigation does not result that the amount of leisure expenditure is not define the aggressive or passive leisure behavior. It also implies that the holiday leisure behavior and leisure expenditures would be affected by the leisure orientation, personal value of leisure, and personal preference rather than by social and economic status of respondents. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694814 | oai_dc | 브랜드 커피전문점의 소비경험이 소비감정과 재방문의도에 미치는 영향관계 연구 | A Study on the Influences of the Consumption Experiences at Brand Coffee Stores on the Consumption Emotion and the Revisit Intention | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최성수(경희대학교 호텔경영학과); 권용주(경희대학교)"
] | The purpose of this research was to ascertain how the consumption experiences affect on the customers’ consumption emotion and revisit intention. The results are as follows: First, the consumption experiences(amusements, symbolism, diversity, sociality) at brand coffee stores have a notable effect on the positive consumption emotion. Second, the same experiences also have a notable effect on the negative consumption emotion. Third, they have an appreciable effect on the revisit intention. Forth, the positive and negative consumption emotions have a noticeable effect on the revisit intention. This study is thought to provide a theoretical basis by verifying various influences of the consumption experiences at brand coffee stores on the consumer's consumption emotion and the revisit intention; Up to now, there have been many researches about store selection attributes and service quality in hotel industry. But the studies on the eat-out enterprises, highly relying upon services, were relatively scarce. Thus, This study shows and examines the attributes for consumption experience, consumption emotion, and revisit intention, and their interrelations. In addition, on the base of the study results, more efficient management plans at brand coffee stores are suggested. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694797 | oai_dc | 신한류 열풍시대의 휴먼브랜드 파워가 영화 관람의도에 미치는 영향 - 한국 영화배우와 감독을 중심으로 - | The Effects of Human Brand Powers on Selecting Movies: In Case of Actors and Directors in Hallyu Renaissance | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최화열(덕성여자대학교); 안대천(인하대학교); 이혁진(을지대학교)"
] | Since each country's culture and art is more actively exchanged than ever and it contributes not only to mutual understanding but also to promoting cooperation between countries, our domestic movie industry is considered as typical national industry to spread Korean Wave. In this respect, movie starts and directors can be regarded as human brand, which has unique characteristics and property, and we are going to verify that this brand power can affect success of movies by interacting with each factor. The preference of Korean movie has been increased among people in and outside country and the influence of actors has risen when people decide which movies to watch. Judging by the preference and influence of actors, actors’ profiles and acting ability significantly matter. Apart from influence of actors, movie directors contribute to make the box office hit. In this sense, this study is going to find out the influence on success of Hallyu(Korean wave) movies based on interaction between actors and directors which is one step ahead of former studies only focusing on one famous superstar. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694836 | oai_dc | 중국통일호텔회계기준에 관한 연구 -한ㆍ중 국제회계기준도입하의 상황을 중심으로- | A Study on Uniform System of Accounts for the Lodging Industry in China | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김혁수(청주대학교)"
] | Recently, hotel management industry in China and South Korea faces a very difficult circumstances. Accounting department has a vital function among hotel management fields. This paper recognizes importance of USALI(Uniform System of Accounts for the Lodging Industry in China and South Korea)'s introduction in the trend of internationalization and unification of hotel accounting system. Uniform System of accounts for Hotels(USAH) has already established and carried out since 1926 in the USA. But there has not been a standard of hotel accounting system in China and South Korea. As a result, users of accounting information have much confusing and misunderstanding of hotel financial statements in China and South Korea.. Therefore, it is urgently required that USALI established and carried out in China and South Korea. The purposes of this study are as follows : First, to point out the problems of introducing USALI in China and South Korea.. Second, to convince the people connected with accounting standard(IFRS) enactment of the needs for establishing standards in hotel accounting. Third, to suggest concretely the matters in drawing up hotel financial statements. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694755 | oai_dc | 국제회의 도시의 목적지 브랜드 슬로건 - 관광·컨벤션 웹사이트의 슬로건 분석을 중심으로- | International Meeting Cities‘ Destination Brand Slogans : An Analysis of Slogans in the Tourism · Convention Websites | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이혜련(경희대학교); 윤유식(경희대학교)"
] | This study investigates and analyzes the destination brand slogan focusing on top international meeting cities. Data were collected from official tourism and convention websites of 120 cities which hosts more than 100 international meetings in 2005-2009. Forty-eight destination brand slogans were identified and analyzed. Specifically, the researchers attempt to explore branding practices of destination management organizations at the city level through the analysis of linguistic and visual expressions, and contents of the slogans. Results indicated that most slogans adopted phrase or word patterns, but they didn't use rhetorical expressions such as antithesis and contrast, alliteration and rhyme, simile and metaphor. However, many slogans adopted rhetorics and semiotics in visual expressions in terms of colors, forms and images. The findings indicate that many slogans' communication messages have positioning themes on the basis of destination's cultural attractions. The study also found that most destinations were represented with brand personality dimensions such as excitement and competence. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694803 | oai_dc | 도시 관광 동기와 만족속성에 관한연구 -서울 방문 중국관광객을 중심으로- | A Study on the Motivation and Satisfaction Attribute of the Urban Tourists: Focused on Chinese Tourists to Seoul | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오상훈(제주대학교); 이유라(제주대학교)"
] | In modern tourism, city plays a pivotal role as a hub of tourism and attraction in tourism phenomenon, filling the needs of tourists through various attractiveness and motivations. Studies on the attractiveness of city tourism were consistently conducted, but there are shortage of studies on the degree of satisfaction depending on the tourism motivations. So, this study tries to find city tourism motivation and satisfaction based on preliminary study on city tourism so that it can identify differences of satisfaction by motivation types of chinese tourists. In this study, documentary study and empirical study were jointly conducted to successfully accomplish its goal of study. Collected data were then statistically analyzed using SPSS.17.0. For the analysis method, frequency analysis, factor analysis, anova, cluster analysis and regression analysis was conducted. Findings of this study is as follows. First, there are differences on the city tourism motivations according to the purpose of tour. Second, there are differences on the degree of satisfaction depending on the motivation types. Third, multiple regression analysis was conducted to identify how degree of satisfaction influence intention on recommending and revisiting city tourism. The findings showed that satisfaction significantly influenced on intention of recommending and revisiting. The identified factors that influence intentions of revisiting and recommendation on satisfaction can be useful for analyzing the market trends and suggesting industrial guideline of tourist destinations including Seoul, Korea. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694831 | oai_dc | 호텔산업에서의 내부마케팅 활동이 종사원의 직무만족과 서비스품질에 미치는 영향에 관한 연구 - 중국 베이징 내 특급호텔 중심으로 - | The Effect of Internal Marketing Activities on Job Satisfaction and Service Quality of Employees in the Hotel Industry: Focus on Deluxe Hotels of Beijing in China | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"왕자이(경희대학교); 한진수(경희대학교)"
] | The purpose of this research is to analyze on how internal marketing activities in hotel affects its employees’ satisfaction and quality of service. The internal marketing policy on employees is the vital element in running the most efficient and effective hotel management that will eventually lead to improvement of hotel service level. The research suggests providing the empirical data will help to come up with the specific approach to internal marketing, and the proper internal marketing will fill the employee’s needs. As the result of the analysis, the hotel’s internal marketing is the most influential element on employee’s satisfaction which also is one of the most influential elements on service improvement. The internal marketing has noticeable influence on improving quality of service. Population demography does not show noticeable influence on job satisfaction. However, there seems to a correlation between population demography and service quality. Thus, one could come to a number of implications and hypotheses based on these studies. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694754 | oai_dc | 지역축제의 체험적 요소, 관광목적지 이미지, 관광만족, 그리고 행동의도 간의 영향관계 분석 - 내국인관광객과 방한중국관광객의 인식비교를 중심으로 - | An Analysis of Effect Relations among Experience Factors, Tourist Destination Image, Tourist Satisfaction and Behavioral Intention of Visitors to Local Festivals : Focusing on the Perception Comparison Between Domestic Tourists and Chinese Tourists | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김성태(한양대학교); 이종환(단국대학교 경영학과)"
] | This study is intended to analyze the effect relations among experience factors, tourist destination image, tourist satisfaction, and behavioral intention of visitors to local festivals, and find a way to activate local festivals. To achieve the purpose, this researcher conducted a questionnaire survey on domestic tourists and Chinese tourists who participated into Culture and Tourism Festival for Chinese Day in Incheon, and investigated their perception differences. The study results indicated that the experience factors consisted of four ones-value commitment, play characteristics, deviation, and placeness, and that the tourist destination image was made up of three factors-convenience related to human and physical characteristics, cleanliness, and attractiveness. Also, the results revealed that there were perception differences between domestic tourists and Chinese tourists as shown in the study hypotheses (hypothesis 1 to 3). Therefore, this study suggested that it would be necessary to develop actual local festivals reflecting the differences of festival participants depending on their nationality in order to make local festivals develop into international festivals. This results are expected useful materials to manage festival events in future. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694802 | oai_dc | 호텔기업 종사자의 구조조정 공정성 지각, 경영진 신뢰, 직무만족, 조직몰입, 직무스트레스 간의 관계 연구 -부산지역 특급호텔 영업직 부서 중심으로- | A Study on Relations between Procedural Justice, Trust in Administration, Job Satisfaction, Organizational Commitment, and Job Stress of Hotel Business Employee for Restructuring– Focusing on Business Department of First : Class Hotels in Busan Area | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"전용수(청주대학교); 전규미(숙명여자대학교); 김영식(청주대학교)"
] | The core contents of corporate restructuring, which is being commonly performed around the world these days, are reduction of organization and elimination of duty or job position. Some hotels are carrying out restructuring processes such as department merging, reduction of workers, voluntary registration, and appointment to a completely different department during the process of conducting retrenchment of management or merging of places.
Thus, the purpose of this study was to empirically find a relationship between procedural justice, trust in administration, job satisfaction, organizational commitment, and job stress that are occurring in the restructuring process of the food and beverage department of hotels. For this, an empirical research was conducted on the heads of food and beverage department and sales workers of the other departments of the first-class hotels in Busan. A survey was conducted on remaining workers of the departments related food and beverage who have an experience of structural adjustment in first-class hotels of Busan from June 10th to 30th of 2011. As a result of verifying a relationship between procedural justice, trust in administration, job satisfaction, organizational commitment, and job stress of workers of the hotel food and beverage department based on the survey, it was confirmed job satisfaction and organizational commitment increase when procedural justice is high as workers put trust in administration. However, a stress related to work reduces when workers have trust in administration while having satisfaction about their job. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694809 | oai_dc | 와인 소비자유형별 와인 마개형태 인식 및 마개 형태의 영향 비교 분석 | Perception of Wine Caps and Its Impact on Wine : Related Variables Based on Wine Consumer Types | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최성만(한국조리사관전문학교); 임배균(경원대학교); 차석빈(순천향대학교)"
] | The purpose of this study is to compare the perception of wine caps and its impact on wine-related variables such as quality, brand, etc. based on four wine consumer types. The 197 samples were selected from diverse sources of customers and employees in hotel and restaurant industry, members in wine clubs, wine-majored students, etc. Research findings revealed that in general each type knew well about the advantages and disadvantages of various wine caps and the trend of screw caps' substituting cork ones. Different wine consumer types showed the different level of importance of wine caps when selecting wines. Finally, different consumer types considered the impact of wine caps on wine brand, appearance, price, image of high-class wine, and convenience of usage. The study concludes with the implications for successful human resource management and future research directions. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694796 | oai_dc | 이미지 요인에 따른 인사동 문화지구 활성화 방안에 관한 실증연구 | An Empirical Study of Revitalization Plan for the Insadong Cultural District Based on Image Factor | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤설민(경희대학교); 이혜미(경희대학교); 이충기(경희대학교)"
] | The purpose of this study is to evaluate image of Insadong Cultural District by using Importance-Performance Analysis(IPA), and then to examine the relationship between image factors and behavioral intentions(e.g. word-of-mouth, recommendation) using regression model. To this end, an onsite survey was conducted for visitors to Insadong.
The results of IPA indicate that all variables of 'diversity' factor and some variables(e.g. clean facilities, affordable break area) of 'convenience' factor should be continuously maintained, whereas friendly merchants of 'convenience' factor should be improved. Also, the results of multiple regression model show that two image factors of diversity and convenience) had a positive effect on behavioral intention(word-of-mouth, recommendation). Furthermore, diversity factor was found more important than convenience factor when explaining behavioral intention. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694805 | oai_dc | 한식수요의 결정요인에 관한 연구 -방한 일본인ㆍ중국인관광객을 사례로- | A Study on Determinants of Korean Food Demand: A case study of Japanese and Chinese Tourists Visiting Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"한은진(남서울대학교); 이승길(남서울대학교)"
] | The purpose of this study is to examine the determinants of Korean food. For this study into the determinants of demand, a truncated Poisson, and a truncated negative binomial distribution model was applied. To select an appropriate model between a truncated Poisson and a truncated negative binomial distribution model, an over-dispersion test was used. To compare the difference of Korean food demand between the Japanese and Chinese tourists a likelihood ratio test was applied. The results showed there was a difference in demand between Japanese and Chinese tourists for Korean food. Ultimately, the survey will be used as an information database to develop a marketing strategy and establish policy for foreign tourists visiting Korea. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694799 | oai_dc | 커피전문점 선택속성 측정척도에 관한 연구 | The Study about Scale to Measure the Selection Attributes of Coffee Shop | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"조원섭(백석대학교)"
] | This study is aimed at testing the validity of selection attributes of coffee shop in use. The study process can be summarized as follows. First, 60 items of selection attributes of coffee shop in use were extracted from the previous studies that were empirically tested. Second, after deleting items of which were meaning similar with each other among 60, 10 factors including 33 items were selected and determined to be tested items. Third, through one-and-one in-depth interview, 10 factors including 34 items became the final scale items of selection attributes of coffee shop in use to be tested. Forth, in order to achieve the purpose of this study, 278 guests of coffee shop were surveyed. Data were collected by using convenience sampling method. In data analysis, exploratory factor analysis, reliability analysis, correlation analysis, confirmatory factor analysis were performed to confirm the validity and reliability of the scale. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694824 | oai_dc | 한국 유산관광 연구 내용분석 -한국 RISS(Research Information Sharing Service)를 중심으로- | A Content Analysis of Heritage Tourism Research in Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"진애니(순천향대학교); 정병웅(순천향대학교)"
] | The purpose of this research is to draw a developed research subject based on state and trend of heritage tourism. One of the leading education and research information service in Korea, RISS, have classified a total number of 332 theses including 170 graduate theses and 160 academic theses until 2010, and have analyzed research propensity of publication year, degree, registration status, field of study, research subject, research focus, and research method. Based on the result of the research, first, most research subjects deal with tourist attraction according to the field of study. Culture and art number the most among them, while tourism and social science make up quite a number. Second, material property is the most popular subject in tourism heritage research focus, and culture, art, and history follow it. Field of culture and art are about the same as the number of tourism in the research about immaterial property; this shows research on immaterial property is insufficient. Third, research on the study method shows that quality research was chosen rather than quantity research. Fourth, research on publication year shows quality research was mostly done on material property, and quantity research was also done quite a lot. Fifth, research on registration status shows the registered journal, the candidate registered journal and others were mostly on the research on immaterial property. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694774 | oai_dc | 잠재 보트이용객의 마리나 시설유형 및 장소에 대한 선택수요 | Choice demand of types and locations of marina facilities for potential boat users: Applying mixed logit model | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"소국섭(동명대학교)"
] | This study aims at identifying determinants for potential marina demanders to make their choice of facility types and locations of marina boating. With the results, author would like to provide an implications for government's successful policy performance about expansion of marina provisions. For data collection, structured survey was executed during about a month at six megalopolises which are Incheon, Daejeon, KwangJu, Daegu, Busan, Ulsan. Applied model to analyze the data collected is Mixed logit model and a kind of econometric models being used widely in social science direct. The result has a lot difference from things I expected and that is to say, attributes related with selection of types of marina have not significant at all. Only some relevant to tourism among selection attributes for types of marina are playing a significant role for potential marina user's choice behavior. Futhermore, for selection attributes for locations of marina, factors representing forms of alternative tourism and SIT(special interest tourism) was also found significant for choice behavior of potential marina users. In conclusion, some findings are implicated for the government's policy, such as facility provider need to take into consideration its environment conditions with marina which is going to construct. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694800 | oai_dc | AHP를 이용한 마리나 평가지표 개발에 관한 탐색적 연구 - 국내 마리나 개발대상지를 중심으로 - | The Study on is to Develop Marina Evaluation Index using AHP | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김상범(경희대학교); 박재덕(경희대학교); 이수범(경희대학교)"
] | This study was implemented to develop index for evaluation of marina facilities that have been introduced nationwide. As a result of using AHP for index development, the natural condition was 0.217 showing the highest level, marketability 0.195, and development validity 0.154, in turn, respectively while introduction facilities was 0.095 recorded as the lowest. Approach, natural conditions, adjacent population showed higher level at detailed evaluation index according to structuralization while geographical feature, soil availability and introduction facilities were relatively evaluated as lower level. The objective of this study is to develop marina evaluation index and prevent careless development and encourage local autonomous entity to make a balanced development. With regard to limit in study, since future marina development has variables such as rapid increase of marine population, change of development conditions, vitalizations according to incentive, etc, it is required to make a continuous study of marina development and evaluation index. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694828 | oai_dc | 국외여행상품 선택속성에 따른 여행객 만족이 여행사에 대한 태도, 충성도 및 전환 의도에 미치는 구조관계 분석 - 여행사 규모에 따른 차이를 중심으로 - | An Analysis of Structural Relationship among the Effect Traveler's Satisfaction by Preference Attributes of Overseas Travel Products on the Attitude, Loyalty and Switching Intention to Travel Agency :Focusing on the Difference in Travel Agency Scale | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김동일(경희대학교 대학원호텔관광학과 박사 과정); 이승곤(경희대학교); 진현식(국제문화대학원대학교)"
] | This study aims to grope for marketing strategy suitable to the specific condition of travel agencies in a competitive environment of overseas travel supply market. Based on the literature review, the measurement scales for each construct was developed and utilized to analysis. A total of 319 useful data were collected from tourists who were having overseas travel experience. SEM analysis showed that the human services had the most impact to the satisfaction of the tourist, and also the satisfaction was fully mediated to loyalty by attitude. But the satisfaction affected on a switching intention of travel agency to positive direction, therefore in order to develop the competitiveness of travel agency need to the satisfaction of travellers as well as to secure the diversity of travel products. And these results are more important in large travel agencies than medium scale. Consequently, travel agencies in medium-sized will focus on the formation of the satisfaction and a positive attitude that marketing strategies need to be determined. More detailed practical discussion and implication were provided in the conclusion. | 관광학 | null | kci_detailed_000134.xml | |||
ART001694775 | oai_dc | 호텔기업의 이러닝 환경에서 사회적지원이 교육훈련전이에 미치는 영향 -자기효능감과 자기조절학습능력을 매개변수로- | The Effects of the Hotel Franchises using E-Learning System for Learning Transfer that amongst Social Support :Self-Efficacy, Self-Regulated Learning as Variable mediation | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임인숙((주)참한식품 실장); 나정기(경기대학교)"
] | This research paper provides insight into several points. First, human resource management for hotel franchises using e-learning systems for employee training recognized that amongst social support perceived organizational support and job assignments provided notable influences on learning transference. Second, with the exception of perceived organizational support’s lack of effect on self-efficacy, all training incentives influenced learning motivation in employees in the form of self-efficacy and self-regulated learning. Thirdly, all training incentives provided notable influence to learning transfer. Fourthly, firms discovered a partial mediated effect in the relationship between learning motivation such as perceived organizational support and job assignment, and learning transfer. This research indicates that social support provides meaning influence on the dependent variable (learning transfer), and simultaneously displays an indirect notable influence through learning motivation. | 관광학 | null | kci_detailed_000134.xml | |||
ART001626434 | oai_dc | 음식관광박람회 참가업체의 박람회 품질평가가 충성도에 미치는 영향 －관여도의 매개효과를 중심으로－ | The Effects of Quality Evaluation and Loyalty of Food & Tourism Expo Exhibitor’s:Using factors of Involvement as Mediators | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박규동(마산대학교); 이인성(초당대학교)"
] | The purpose of this study is to investigate “2011 Korea Food & Tourism Expo” exhibitor’s quality evaluations and involvement as mediators affected the loyalty. The data was collected by self-administered questionnaire and the questionnaire is mainly formulated with the questions to answer in 5-point scale, ranging from the most important during the Korea Food & Tourism Expo. This study was analyzed using factor analysis, canonical correlation analysis and regression. The samples were about 305 exhibitor and were processed using SPSS 18.0 for windows. The results of the study were as follows. First, the quality evaluations are 4 factors; staff service evaluation, operation service evaluation, stability/environment service evaluation, public relations/ confidence service evaluation, involvement is 1 factor and loyalty is 1 factor. Second, the exhibitor’ loyalty and the quality evaluations are confirmed to be statistically significant. Third, the exhibitor’ involvement and the quality evaluations are confirmed to be statistically significant. Fourth, the exhibitor’ loyalty and the involvement is confirmed to be statistically significant. Fifth, the exhibitor’ loyalty and quality evaluations with the involvement as mediators confirmed to be statistically significant.
| 관광학 | null | kci_detailed_000134.xml | |||
ART001626437 | oai_dc | 국내 골프관광객의 골프대중화 인식수준에 관한 연구 -IPA기법을 중심으로- | A Study on the Perception Level of Domestic Golf Tourists for the Golf Popularization:Focused on Importance-Performance Analysis | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이범재(세종대학교); 정경일(세종대학교)"
] | This study was designed to examine the priorities and the solutions for golf popularization in Korea through Importance-Performance Analysis of domestic golfers’ perception. The samples were selected from visitors of 10 golf clubs (private:5, public:5), and finally 338 questionnaires were used for the analysis. The Methods of analysis were frequency analysis, descriptive analysis, and t-test for the analysis of differences between the importance and the performance, using SPSS 19.0. The main results were shown that the priorities for golf popularization were low green fee, low food & beverage price, low golf equipment price, low golf clothing price, reasonable membership fee, convenient reservation, more supply of public golf course, and low lesson fee.
| 관광학 | null | kci_detailed_000134.xml | |||
ART001626429 | oai_dc | 카지노 기업 관리자의 리더십유형이 조직유효성에 미치는 영향 | The Impacts of Casino Operation Manager’s Leadership on the Organizational Effectiveness | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김규남(강릉원주대학교)"
] | The casino industry leads a number of benefits especially the financial impact is the one of the notable issues into society and nation. The casino industry is labor intensive field within requiring high quality service and products these elements could directly related on customer’s satisfaction. Moreover for having satisfied employees and job satisfaction this study considers organization’s leadership area this study assumes the different leadership style may generate unlike level of organizational effectiveness. As the result the study indicates that the inspirational motivations under a transformation leadership have not impacted to an intention for job changing but an organizational commitment and job satisfaction within the organizational effectiveness in casino organization. And individual considerations under a transformation leadership have impacted to an intention for job changing, an organizational commitment and job satisfaction within the organizational effectiveness in casino organization. And ideal influences under a transformation leadership have influenced on a job satisfaction but have not impacted to an intention for job changing and an organizational commitment. Vision presentations, stewardships, and community makers under a servant leadership have not influenced on a job satisfaction, an intention for job changing and an organizational commitment. For concluding the result that choose suitable leadership is very important for managing efficient organizational effectiveness in long term business.
| 관광학 | null | kci_detailed_000134.xml | |||
ART001626414 | oai_dc | 문화관광형 전통시장의 관광매력성 중요도와 만족도 비교연구 | Comparative Study on Tourist Attractiveness of Culture Tourism Oriented Traditional Marketplace | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김흥렬(목원대학교); 이준재(한남대학교)"
] | The purpose of this study was to evaluate the tourist attractiveness of traditional marketplaces, and to find the difference. The results are as follows. First, the results of the factor analysis about tourist attractiveness were presented in seven factors. There were identified Novelty, experientiality, authenticity, warm and friendly emotion, accessibility, convenience, hedonic. Second, difference of t-test between importance-performance was that there were statistically significant difference (p<0.05) in experientiality, accessibility, convenience, but were not statistically significant with Novelty, authenticity in visitors. Merchants, on the other hand, there were also statistically significant difference (p<0.05) except experientiality, warm and friendly emotion. Third, the results of IP analysis revealed that tourist attractiveness of Onyang oncheon traditional marketplace were based on authenticity, Accessibility, convenience, warm and friendly emotion in visitors, and were on Accessibility, convenience, warm and friendly emotion in merchants. Finally, as for quadrant II(concentrate here) in assessing the results of IPA, attributes relating to Novelty in visitors, warm and friendly emotion in merchants requires to manage, enhance satisfaction as key factors. | 관광학 | null | kci_detailed_000134.xml | |||
ART001626421 | oai_dc | 지역축제 참여동기와 만족 및 충성도에 관한 연구 －2011 함평나비축제를 중심으로－ | The Study on Participation Motive of Regional Festival, Satisfaction, and the Loyalty: Focused on Hampyeong Butterfly Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"채예병(동서대학교); 공윤주(서울호서전문학교); 김형식(서울호서전문학교)"
] | The purpose of this study is, first, throughout previous studies, deduct Hampyeong Butterfly Festival visiting motivation and festival experience satisfaction factor, second, establish visiting motivation and experiences affect the relationship between satisfaction, satisfaction by learning facility and festival loyalty identify whether there is any effect on the relationship. This study handed out and collected 340 survey questionnaire, except the insincere responses of 28, the total of 312 survey questionnaire are used for empirical analysis. To identify visiting motivation factor of Hampyeong Butterfly Festival visitors is used factor analysis, analysis was conducted using structural equation models, and then built a measurement model to determine the structural relationship of the latent variables. Empirical Analysis, except hypothesis H2, H4, “visiting motivations of festival visitors will effect the festival experience satisfaction”, rest of them were significant. Festival experience satisfaction appeared to influence very significant to loyalty about festive facility satisfaction and festival, festive facility satisfaction showed a very significant impact to loyalty about festival. | 관광학 | null | kci_detailed_000134.xml | |||
ART001626413 | oai_dc | 여가활동으로서 문화예술체험에 관한 시론 | A Tentative Observation of the Arts and Culture Experience as a Leisure Activity | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"한숙영(세종사이버대학교); 류시영(경기대학교)"
] | The objectives of this study are to understand the growth of the arts and culture experience as a leisure activity and figure out the reason of that rise. Also this study is to predict the future of the arts and culture experience as a leisure activity throughout those process. For these purposes, the study appreciate the concept of the arts and culture and examine the concept change of the arts and culture with the sociocultural shift. Moreover the study is to look into the effort of the arts and culture industry to meet the needs of the consumers of arts and culture, arts and culture experience.
The results of the study are as follows: (1) the arts and culture is the specialized culture field including the arts. (2) the need of the arts and culture experience as a leisure activity seems to be increasing due to de-differentiation, anti-aura, and new middle class in postmodern society. (3) The art and culture industry, specially museum and performance industry, would persevere in their efforts to meet the needs of the arts and culture experience. (4) Also, the government would support the arts and culture industry in various means: space, contents, and evaluation system, etc. | 관광학 | null | kci_detailed_000134.xml | |||
ART001626430 | oai_dc | 사찰음식관여도가 관계지속의도에 미치는 영향 －지각된 가치의 조절효과－ | The Effects on Sachal Eumsik Involvement of Intention Relation: Moderating Effects of Perceived Value | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"전효원(경기대학교)"
] | In this study, the relationship between involvement of the food inspectors continued repurchase and recommendation of the Christian Influence on the social characteristics, and also the relationship between involvement and continuous inspections of food, also food inspectors in relation to the moderating effect of perceived value of involvement was to validate. 2011 년 survey for February 1 to February 20 a total of 20 days was conducted to survey using a structured questionnaire by visiting the temple restaurant manager, aided by supplementary information on the subject of customer described by a questionnaire survey method was used for landing the interview, a total of 221 samples were used. The results of inspections of food involvement in the re-purchase the impact of situational involvement is the most large, functional involvement, ongoing involvement, respectively. DBA, inspectors on the recommendations of the food involvement influence of situational involvement showed the most significant functional involvement, ongoing involvement in order to show the influence is. Third, the relationship between involvement and continuous inspections of food in relation to the perceived value of a moderating effect on food inspectors verified the results of the re-purchase involvement, perceived value and recommendation of the moderating effect was found in both. Therefore, based on these findings, useful information and suggestions on food inspections is presented.
| 관광학 | null | kci_detailed_000134.xml | |||
ART001626446 | oai_dc | 외식산업의 감성마케팅이 관계지향성과 고객 애호도에 미치는 영향 －서울지역 특급 호텔 레스토랑과 패밀리레스토랑을 중심으로－ | The Effect of Emotional Marketing on Relationship Orientation and Customer Loyalty in the Foodservice Industry: Focused on Delux Hotel Restaurants and Family Restaurants in Seoul Area | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임현철(대구가톨릭대학교)"
] | This study was carried out to determine the effect of emotional marketing on relationship orientation and customer loyalty in the foodservice industry. The result is summarized as follows. First, the effect of emotional marketing on relationship orientation in the foodservice industry showed that visual, auditory, olfactory and gustatory factors have a statistically significant positive effect on the relationship orientation(p<.01). Second, the effect of emotional marketing on customer loyalty in the foodservice industry showed that visual, auditory, olfactory and gustatory factors have a statistically significant positive effect on the customer loyalty(p<.05). Third, the effect of relationship orientation on customer loyalty showed that the relationship orientation has a statistically significant positive effect on the customer loyalty(p<.001). As for above-mentioned findings, the emotional marketing in the foodservice industry had a significant positive effect on the improvement in a positive relationship orientation with customers and the customer loyalty. That suggests that the high-quality service linkage, mutually coupled by visual, auditory, olfactory and gustatory factors depending on employees’ human and material services, facilities, and environment in hotel restaodants or family restaodants, can improve the loyalty to maintain an effective customer relationship. Consequently, it is to awaken again the significance of marketing in the foodservice industry. | 관광학 | null | kci_detailed_000134.xml | |||
ART001626424 | oai_dc | 레저의 흥미를 유발하는 심리적 요인 분석을 위한 고찰 -Multiple Intelligence Theory를 중심으로- | Psychological Factors Stimulating Leisure Interest :Based on the Multilple Intelligence Theory | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김채송(한양대학교)"
] | The purpose of the study is to examine relationships between leisure tendency and Howard Gardener’s Multiple Intelligence theory, which is one of psychological theories. Basically, it is necessary in understanding the essence of leisure experiences to verify many psychological approach which studies individual’s behavior and mental process. To investigate the relationships, I performed qualitative and quantitative analysis based on survey carried out with employees between 20 years old and 70 years old in Seoul. The study carried out analysis with 307 effective samples passing through verification and SPSS statistic program. Frequency analysis, Reliability analysis, Correlation analysis, Multiple regression analysis, Hierarchical regression analysis were used. The results of the analysis showed that each range of Multiple-Intelligence had a static correlation with leisure satisfaction. This result can be an important evidence of an assumption that it would have higher leisure satisfaction when leisure activity is related to individual’s strong intelligence. Therefore, the study could infer that each individual’s good intelligence agreed to leisure preference field. Moreover, when it is focused on intrapersonal constrains and multiple intelligence of interpersonal intelligence, control effect of intrapersonal constrains comes from relations between interpersonal intelligence and leisure satisfaction. The statistical results also proved that the pertinent intelligence significantly correlate with objective leisure field.
| 관광학 | null | kci_detailed_000134.xml | |||
ART001626423 | oai_dc | 메가 스포츠 이벤트의 잠재적 속성이 개최 지지도에 미치는 영향에 관한 연구 －영암 F1 코리아 그랑프리 대회 방문객을 중심으로－ | The Impact of Potential Attributes of the Mega Event on the Public Support of the Hosting Region:Based on Yeongam F1 Korean Grand Prix Visitors | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김상범(경희대학교); 박양우(중앙대학교); 이수범(경희대학교)"
] | This research, conducted with the spectators of the F1 Korean Grand Prix, is aimed at classifying the potential influence of a mega sport event and its relationship with the characteristics of the host region. The potential influence was analyzed based on the study by Fredline & Jago, Derry (2003), in terms of economic, touristic, physical environmental, sociocultural, and psychological aspects. The results were derived from analysis based on structural equation, and the model verification results show x² = 194.170, df=84, p<0.001, CMIN/DF= 2.312. The model suitable indicator showed GFI=0.898, AGFI=0.854, CFI=0.946, NFI=0.910, RMR=0.025. The potential influence on the public support of the hosting region according to the classification turned out 0.401 positive (p<0.001) and-0.225 negative (p<0.01). This research is distinguished from other studies in that the potential influence was measured by the visitors of F1 Korean Grand Prix, the sport event that was never studied in Korea before. Also, the research also included analysis of the sociocultural and psychological-as well as more traditional economic, social, and environmental- aspects. The limitation of this study is that, because it was conducted based on the event held for the first time in Korea, continuous study is required to ensure the objectivity. In addition, further studies should be followed, regarding the relationship among potential influences. | 관광학 | null | kci_detailed_000134.xml | |||
ART001626436 | oai_dc | 장애인을 위한 관광지 구비시설요인이 관광만족도에 미치는 영향에 관한 연구 －지체장애인을 중심으로－ | The Impacts of Facility Factors on Overall Satisfaction of Disabled Travel : Focusing on the Physically Disabled | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오지은(한세대학교)"
] | The purpose of this study was to explore the impacts of facility factors on disabled travel, and also to examine the influence of facility factors on the overall travel satisfaction focusing on the physically disabled. Importance of facility factors as travel constraints was evaluated in the terms of ‘wheelchair accessibility’, ‘handicap parking’, ‘handicap room’, ‘handicap bath’, ‘handicap elevator’, ‘handicap ramp slope’, ‘handicapped bedroom’, ‘handicap shower seat’, ‘handicap restroom’, ‘discount for the disabled’, ‘location of toilet and basin’, ‘knob for the disabled’, ‘space for wheelchair rotating’, ‘emergency bellㆍalarm system’, ‘help from tour guide’, and ‘wheelchair mobility equipment supplies’. Main findings showed that ‘wheelchair accessibility’ was proved as the most important facility factor for disabled tour, and ‘space for wheelchair rotatingㆍknob for the disabled’, and ‘emergency bellㆍalarm system’ gave an influence on overall satisfaction of the physically disabled travelers. This implies that renovation and supplement of facility factors make disabled travellers feel comfortable and safe during their travel, and it leads to activate disabled travel. | 관광학 | null | kci_detailed_000134.xml | |||
ART001626428 | oai_dc | 파티이벤트 참가동기에 따른 지각된 성과가 만족에 미치는 영향 | A Study on the Effect of Perceived Result on Satisfaction on Participation Motivation of the Party Events | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"성낙숙(경기대학교); 이미혜(경기대학교)"
] | From the research intend to suggest to strategy of market segmentation and marketing which sees in the object follows the participation experience prudence society party participants of the party event in participation motive and the result which is perceived and satisfaction moral effect relationship analysis leads. Research construction 1 ‘Party event participation motive will affect considers to the result which is perceived’ is participation motive rose with the fact that affects all considers to a service, a program contents, an accessibility and a facility use usability to appear and, the research construction was adopted. From the fact by consideration frost only the sociability, harmony characteristic and amusement characteristic all affect considers to the result fact who is perceived, the routine which burns affects considers to only a program contents, new existing what kind of can influence to the result fact who is perceived. Research construction 2 ‘The party event the result which is perceived will affect considers to a satisfaction’ was a in the result fact who is perceived from level of significance was analyzed with the fact that affects only the service considers to a satisfaction and the construction was adopted. From positive analytical result of the research which sees made get and the current point the participation motive which applies in each field by the result which is perceived one research was evaluated party event industry that has a propriety in the object. The possibility could be applied further enough even in party event relation marketing strategic establishment to seem. Also party industrial marketer can be proposed necessity of establishing a more segmentation strategy.
| 관광학 | null | kci_detailed_000134.xml | |||
ART001626415 | oai_dc | 카지노 종사원의 욕구단계적 여가만족과 직무만족 간 관계 | A Path Analysis Study of the Relations between Needs-phased Leisure Satisfaction and Job Satisfaction of Casino Employees | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"고동욱(강원관광대학); 부석현(강원관광대학); 함석종(강릉원주대학교)"
] | The purpose of this study is to examine that the leisure satisfaction has an effect on voluntary job satisfaction and involuntary job satisfaction through path analysis. The data for this study are 118 copies out of 150 ones which were distributed among and retrieved from KangwonLand employees through questionnaire field survey. When it comes to the overall fitness, the suggested model revealed adequate indices: GFI(goodness of fit index)=0.813; AGFI(adjusted goodness of fit index)=0.772; RMR(root-mean-square residual)=0.044; NFI(normed fit index)=0.777; CFI(comparative fit index)=0.943. According to the results of the statistical analysis, the self-satisfaction factor maintains an effect upon voluntary job satisfaction, while the voluntary job satisfaction upon the involuntary job satisfaction. | 관광학 | null | kci_detailed_000134.xml | |||
ART001626417 | oai_dc | Policy Direction and Successful Cases of Korean Religious Tourism | Policy Direction and Successful Cases of Korean Religious Tourism | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박의서(안양대학교)"
] | 세계종교관광협회(The World Religious Travel Association)에 따르면 종교관광은 연간 180억불에 달하는 대규모 산업이며 여행의 역사에서도 매우 중요한 의미를 갖는 관광산업 분야다. 세계적으로 종교 인구는 지속적으로 증가하는 추세로서 2009년 현재 약 55억 명이 종교를 가지고 있는 것으로 추산되고 있다. 2500만여 명의 종교 인구를 가지고 있는 우리나라도 불교ㆍ기독교ㆍ원불교ㆍ유교ㆍ무속신앙 등이 공존하는 다종교 국가로서 종교관광에 대한 무한한 잠재력의 토대가 되고 있다. 종교관광은 문화관광의 한 형태로서 종교적인 목적에 의해 동기가 부여된 여행으로 종교 매력물ㆍ성지ㆍ종교 이벤트 등의 다양한 종교 체험이 종교관광에 포함되고 있는 추세이다. 관광산업이 종교관광에 주목해야 하는 이유는 종교 인구의 관광자 전환 잠재력 때문인데 전 세계 종교관광자는 총 관광자 8.98억 명의 33.4%인 3억 명, 국내 종교관광자는 관광횟수 기준으로 총 관광자 7억3백만 명 중 9.3%인 6500만 명에 달하고 있다(Kim, 2009). 이에 따라 종교관광의 성장잠재력에 착안한 중앙정부는 물론 지방자치단체들도 종교관광자 유치를 위해 적극적인 정책개발을 하고 있으며 불교문화재단의 템플스테이는 전 세계적으로 주목받고 있는 체험관광 상품이다. 문화체육관광부의 한국적 명품콘텐츠 개발을 위한 종교문화의 핵심관광자원 활용 계획과 한국관광공사의 종교관광의 5대 전략상품 지정 등은 종교관광 정책개발의 좋은 사례이다. 세계관광기구(UNWTO) 역시 종교관광의 세계적인 추세에 반응하여 최근 아시아태평양지역의 종교관광을 진단한 바 있다. 이와 같이 시장규모의 급성장으로 국내외의 주목을 받고 있는 종교관광의 현황과 정책을 아시아태평양지역의 다른 경쟁국들과 비교 분석하여 세계시장에 제시하는 것은 시의 적절한 참여로서 본 논문은 세계관광기구(UNWTO)의 진단 중 저자가 참여한 한국의 종교관광에 관한 분석 내용의 일부를 수정ㆍ정리한 것이다. | 관광학 | null | kci_detailed_000134.xml | |||
ART001626425 | oai_dc | 공연관광에 대한 자아일치성이 공연만족과 공연충성도에 미치는 영향 －제주 ‘난타’관람객을 중심으로－ | A Study on Self Congruity of Performance Arts Tourism:Focus on JeJu ‘Nanta’ | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"장혜원(제주대학교); 최병길(제주대학교)"
] | The present research aims to understand the characteristics of consumer behaviour on Performance Arts Tourism. Main goals of this paper is identify causal relations among self congruity, performance satisfaction and performance loyalty on Performance Arts. To accomplish the study object, theoretical review and empirical analysis were jointly carried out. Using samples of 280 participations in nonverbal comic performance JeJu‘Nanta’who were required to rate self congruity, performance satisfaction, and performance loyalty. Results of SEM(Structured Equation Model) was showed that firstly, actual-self congruity affected social-self congruity on performance arts. Secondly, only actual-self congruity affected performance satisfaction. While social-self congruity not affected performance satisfaction. Thirdly, arts performance satisfaction affected arts performance loyalty. Finally, we conclude by summarizing some of the theoretical and practical implications of these findings. | 관광학 | null | kci_detailed_000134.xml | |||
ART001626422 | oai_dc | 호텔기업의 외식브랜드확장의 유형에 따른 소비자의 태도에 관한연구 | The Study on Consumer’s Attitude of Restaurant Brand-Extension Types of the Hotel Business | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"정원희(마산대학교); 정유경(세종대학교)"
] | This study’s’ purpose is to help hotels to understand the market accurately and to increase the probability successfully when they establish their extending strategies of Food-service business in the dynamic Food-service market in Korea. There are three brand extension models will be introduced in this paper and Researcher was trying to find out how the hotel’s quality will affect their extended Food and beverage outlet in the market and to help out purchasing intension in a positive way. Two hypotheses were established to achieve a purpose of this search.
Among the three brand extension models in this study, the corporate brand extension model regard the experience from the hotel’s Food-service outlet in the same light with from the extension Food-service brand. This help to retain the customer not only in the hotel but also out of hotel and furthermore this affect improving the hotel’s quality positively. When the hotel wants to branch out into the different targeted market, Food-service department brand expansion model can be established. Even though it is operated by the Food-service department of hotel, it can make new brand compounding from hotel and brand name or it can attempt the completely new brand. Finally, the independent brand extension model is that it’s not placed to the hotel and it manages the independent business company. This extension model’s operation doesn’t affect to the market related to the hotel business but compete with other similar Food-service business outlet market. But it is important that this model can’t be operated independently from the beginning of business. It is only can be utilized after verification from food and beverage outlet of hotel and related business’s operation experiences and know-how. | 관광학 | null | kci_detailed_000134.xml | |||
ART001626441 | oai_dc | 일본인 관광객의 한식체험에 따른 한식 인지도 및 기호도 조사 | A Study on the Perception and attitude Japanese tourists visit to experience the cuisine of motivation a Korea food | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이영주(경기대학교); 윤숙자(한국전통음식연구소)"
] | This survey was conducted to analyze the perception and experience of cuisine Experience Tour program by participants motives Korea food awareness and attitude of Tourists Japanes The analysis revealed that of the 525 people. Korea on the perception of food from the result, male visitors than tourists, this woman Soegalbiguyi with Baechugimchi is higher awareness of, and age, many tourists’ awareness of the more Hobakjuk and Hobaktteok was higher, duration of sojourn in Korea, Gimbap and Sundubujjige, the more old tourist awareness of higher learning like the overall analysis of food, Samgyetang (33.71%)> Sundubujjige (31.62%)> Haemulpajeon (27.24%)> Baechugimchi (22.48%)> Japchae (20.19%)> Bibimbap (19.81%)> Gimbap (19.81%)> Naengmyeon (12.76%)> Hobakjuk (8.19%)> Hobaktteok (8.19%)> Bulgogi (7.81 %)> Soegalbiguyi (4.19%)> Others (3.05%) in the order. Based on the results of this study further the experience of tourists who want to active cuisine tourism marketing strategy is to provide useful data
| 관광학 | null | kci_detailed_000134.xml | |||
ART001626443 | oai_dc | 헤도닉 가격모형을 이용한 레스토랑 가격 결정요인 분석 －뉴욕 소재 레스토랑을 중심으로－ | Analyzing Determinants of Restaurant Price Using the Hedonic Price Model:Case of Restaurants in New York | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임은순(세종대학교); 이희열(세종사이버대학교)"
] | The purpose of this study is to suggest valuable directions and to produce basic data for their policy decisions by restaurant managers for 'Globalization of Korean Food' by comparing Korean restaurants with foreign restaurants. This study was based on the "Hedonic Price Model" with data from 'ZAGAT New York City 2011'. We used diners' survey data on food, decoration, and service from 621 different types of restaurants including American, Southeast Asian, Australian, Philippine, Korean, Japanese, Chinese, Malaysian, Noodle, Seafood, Vietnamese and Thai food. Results of regression analysis revealed that the factors affecting price decision are the food, the decoration/atmosphere, and the service. In other words, customers are happy to pay when they are satisfied with the food, the decoration/atmosphere, and the service. In order to have competitiveness in USA for Koran restaurants, it is important to concentrate on these factors and with highest priority on "food". | 관광학 | null | kci_detailed_000134.xml | |||
ART001626432 | oai_dc | 도시마케팅과 도시성장 | City Marketing and Urban Growth | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"허중욱(강원대학교)"
] | The city is a living social organism and rules and rears the human thoughts and behavior. This research is to get implications from the case of city marketing and urban growth in the world. These cities were managed with the different type of city marketing and urban regeneration in the process of urban revitalization. In the case of urban growth author draws various implications as follows: Firstly, urban symbol are constructed by masters of world level architecture on the basis of creative building and symbolic theme. Secondly, most city governments give their city special animations in order to build an environment for urban regeneration. Thirdly, city governments enlarge their cultural competence to include cultural infrastructures, human resources training programs and cultural experience programs. Lastly, city governments should draw social consensus from the conference in order to attract participation from residents and the private and public sectors. In conclusion, city governments should try to draw a rational social consensus from the citizen, which must be the inner energy attracting visitors and sustaining residents. | 관광학 | null | kci_detailed_000135.xml | |||
ART001626426 | oai_dc | 외식기업의 차별화 전략이 업무권한 및 경영성과에 미치는 영향 | The Effects of Differentiation Strategy for Regionalize & Performance in Foodservice Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"정수식(동원대학교)"
] | The purpose of this study were to understand the influence of foodservice staff’s differentiation strategy in foodservice industry upon regionalize and performance. Based on total 358 employees obtained from the empirical research, this study reviewed reliablility and fitness of research model and verified total 6 hypotheses with SPSS program. The hypothesized relationships in the model were tested simultaneously by using a Multiple Regression Analysis. Multiple Regression Analysis resulted that the product(t value 3.270, p<0.05), distribution(t value 2.772, p<0.05), advertisement(t value 2.000, p<0.01) in foodservice industry showed a positive significant influence on regionalize. Also, product(t value 6.706 p<0.000), distribution(t value 5.291, p<0.000) had a positive significant influence on performance. Limitations and future research directions are also discussed.
| 관광학 | null | kci_detailed_000135.xml | |||
ART001626412 | oai_dc | 지역주민의 지역애착 수준별 농촌 관광영향인식과 관광개발태도 관계 분석 | Analysis of the Relationships between the Residents’ Perceptions of Tourism Impact and their Attitudes toward Tourism Development According to the Level of Community Attachment | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이후석(한세대학교)"
] | This study analyzed the relationship between the residents’ perceptions of tourism impact and their attitudes toward tourism development according to the level of community attachment. The results were as follows: First, the resident’s perceptions of tourism impacts(all dimensions; negative, economic, socio-cultural, environmental impacts) affected attitudes toward tourism development (one dimension; support). Second, an exploratory factor analysis on 10 items of community attachment suggested three dimensions of community attachment: ‘rootedness, identity, dependence’. In addition, a cluster analysis yielded two groups of community attachment(i.e., a low community attachment group and high community attachment group). Results also showed two dimensions of tourism impacts(economic, environmental impact) affected attitudes toward tourism development in a low community attachment group. In a high community attachment group three dimensions of tourism impact(economic, social-cultural, environmental impact) affected attitudes toward tourism development.
| 관광학 | null | kci_detailed_000135.xml | |||
ART001626416 | oai_dc | 여행사 e-서비스품질, 고객만족, 재구매의도 간의 관계에서 고객만족의 매개효과 및 e-서비스회복품질의 조절효과 검증 | The Mediating Effect of Customer Satisfaction and the Moderating Effect of e-Service Recovery Quality on the Relation among the e-Service Quality of Travel Agency, Customer Satisfaction and Repurchase Intention | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"엄준영(21세기경제사회연구소); 정유준(경기대학교)"
] | e-Service quality is gradually more important in this I.T. generation. The most of people are using the internet for searching information and buying products. Especially, the number of customers buying products on the internet is growing up. Statistics Korea(2007) said traveling service transactions are the briskest on online. This means that travel agencies can attract many customers to them using web site if they are using it usefully. However, we lack an understanding of e-service of travel agency. Therefore, we need to understand e-service quality of travel agency well, providing via web site, to improve the customer’s satisfaction and repurchase intention. Moreover, we have to consider e-service recovery quality to cope with a service failure and prevent from losing customers. So, this study aims to examine the mediating effect of customer satisfaction on the relation between e-service quality and repurchase intention and the moderating effect of e-service recovery quality on the relation between e-service quality and customer satisfaction for better understanding e-service quality of travel agency. To achieve these objectives, the questionaries, total 650, were distributed for about 3 months, but finally 131 valid samples for this study were analyzed by SPSS Ver.17. This study found the mediating effect of customer satisfaction and moderating effect of e-service recovery quality on the relations proposed in this study. Directions for further research and managerial implications stemming from the empirical findings about this study are discussed. | 관광학 | null | kci_detailed_000135.xml | |||
ART001626445 | oai_dc | 스키리조트 속성이 방문객의 전반적 만족에 미치는 중요성 차이에 관한 연구 -내국인과 중화권 시장의 비교- | Differences in Importance of Ski Resort Attributes to Visitors’ Overall Satisfaction: A Comparison Between Korean and Chinese Visitors | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"주영환(강릉원주대학교)"
] | The objective of this research based on the sub-domain dependence theory of satisfaction is to compare differences in relative importance of ski resort attributes to overall satisfaction of two prominent market segments (i.e., Korean and Chinese) of ski resorts in Gangwon Province,Korea. The analysis of findings is based on attribute-related satisfaction and overall satisfaction of visitors to the ski resorts during the 2010-2011 full season. Multiple regressions are conducted to test a research hypothesis. Findings demonstrate that relative importance of ski resort attributes to visitors’ overall satisfaction differs between the market segments. Theoretical and practical implications are discussed.
| 관광학 | null | kci_detailed_000135.xml | |||
ART001626439 | oai_dc | 외식산업 일식레스토랑의 물리적 환경요인에 관한 연구 | A Study on the Physical Environmental Factors of Japanese Restaurants in the Food Service Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"안유성(순천대학교); 박계영(남부대학교); 김형숙(평동초등학교)"
] | The purpose of this study was to make a factor analysis of the physical environments of Japanese restaurants based on the awareness of customers who ever visited Japanese restaurants. It’s basically meant to investigate the current physical environments of Japanese restaurants in an effort to seek ways of improving the physical environments of Japanese restaurants in the city of Gwangju. Literature study and empirical study were implemented to address the purpose of the study. In literature study, domestic and foreign literature and academic journals were reviewed to analyze theories of the physical environments of cooking places. The concepts required for making an empirical study were established based on the literature, and the appropriateness of the inventory used in the study was described based on that as well. The survey method was employed to gather data to make an empirical analysis. The questionnaires that contained a five-point Likert scale were utilized, and the subjects were the customers who ever used Japanese restaurants in the city of Gwangju. The collected data were analyzed with the statistical package SPSS 12.0, and descriptives, validity analysis, reliability analysis, x2(Chi-square) test and regression analysis were utilized. The findings of the study were as follows: As for the results of the factor analysis and reliability analysis of the physical environments, the Cronbach alpha coefficients of aestheticity, cleanness, convenience, exteriority and employee service were respectively 0.889, 0.875, 0.861, 0.875 and 0.838. The Cronbach alpha coefficients of all the factors were above 0.8, which showed that the inventory was reliable. Regarding the correlation of the subfactors of Japanese restaurant physical environments, convenience had a little close correlation of 0.574 to cleanness, and there was a correlation coefficient of 0.569 between aestheticity and exteriority; 0.513 between convenience and exteriority; 0.517 between cleanness and employee service; 0.489 between convenience and aestheticity; 0.461 between aestheticity and employee service; 0.445 between cleanness and aestheticity; 0.403 between convenience and employee service; 0.397. between cleanness and exteriority. Given the results of the empirical analysis, the physical environments of Japanese restaurants should be differentiated from one another.
| 관광학 | null | kci_detailed_000135.xml | |||
ART001626410 | oai_dc | 대규모 관광개발 사업에 대한 언론의 보도 태도 -‘4대강 사업’의 경우- | An Analysis of Mass Media’s Attitude on Large Scale Tourism Development: In Case of ‘Four Major River Restoration Projects’ of Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김보경(대구가톨릭대학교); 조광익(대구가톨릭대학교)"
] | The attitude of mass media on tourism development influences on the formation of social consensus on tourism development issues. There have been huge social conflicts on the 'four river restoration development project' in Korea. The four major river restoration projects (FRP) which contain a lot of tourism development projects are controversial issues in terms of environmental, social, economic, and tourism aspects. Therefore, it is important to analyze the attitude of mass media on the projects. The purposes of this research are to draw the issues of the projects reported on the mass media, to compare the general characteristics of reports on the projects among mass media, and to recognize the ideology lying behind the reports and mass media. This study assumes the four river projects are closely related to tourism development plans across the nation. The results revealed that there was statistically significant difference on attitudes of the FRP among newspapers and that conservative newspapers were more positive than progressive newspapers to the FRP. Several implications are discussed in this paper.
| 관광학 | null | kci_detailed_000135.xml | |||
ART001626419 | oai_dc | 호텔 종사원의 공정성 지각이 관계의 질과 직무성과에 미치는 영향 | A Study on the Effect of Hotel Employee’s Perception about Fairness on the Quality of Relationship and Job Performance | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김기영(경기대학교); 김민경(경기대학교)"
] | This study aims to investigate the effect of the organizational fairness in hotel on the quality of the relation between hotel and hotel employee and job performance; suggest the HR management plans to improve the organizational effectiveness. The results of the hypothesis testing in this study can be summarized as follows: First, with respect to the relation between organizational fairness factors and the quality of relation, among organizational fairness factors, the factors: ‘fairness in procedure’ and ‘fairness in distribution’ had (+)effect on ‘reliability’ factors, and with respect to the ‘satisfaction’ factor, ‘fairness in distribution’ and ‘fairness in interaction’ had the effect. Second, with respect to the relation between the quality of relation and job performance, ‘faith’ on hotel organization had (+)effect on ‘organization involvement’ and ‘loyalty’; ‘satisfaction’ on hotel organization had (+)effect on ‘organizational involvement’ and ‘loyalty’. Third, with respect to the relation between organizational fairness and job performance, ‘fairness in procedure’, ‘fairness in distribution’ and ‘fairness in interaction’ had (+)effect on ‘organizational involvement’; ‘fairness in distribution’ and ‘fairness in interaction’ had (+) effect on ‘loyalty to organization’. Taken together the results as above, it was known that the fairness in procedure, fairness in distribution and fairness in interaction had the effect on job performance. In other words, when the distribution in the procedure of the organizational system operation and the interaction among classes were transparent and rational, they acted as a positive matter already settled for improving faith, satisfaction, organization involvement, and loyalty to organization. This study has the limits in generalizing the results of the study. Thus, in future studies, various factors, besides the influence factors used in this study will have the effects, so the extensive studies are required. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595641 | oai_dc | 일본인 의료관광객들의 선호속성 영향요인 분석 | An analysis on the Factors of Influence on Preference of Japanese Medical Tourists | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"장양례(순천청암대학교)"
] | The purpose of this study is to concretely analyse the characteristics of consumers regarding the preference, satisfaction, and recommendation intention of Japanese medical tourists who visited Korea, and thereby to provide a fundamental material of the marketing strategy necessary to reorganize the Korean medical tourism, which has been running for three years since its beginning. For the data analysis of this study, a questionnaire survey was conducted on 300 Japanese medical tourists, and then the final number of 241 Japanese medical tourists were analyzed to come to the following results.
First, through considerations of relevant previous studies, the final 13 factors of medical tourism preference were drawn. Secondly, regarding the influential relation between the factors of medical tourism preference and the overall satisfaction, the result of this study showed that the factor of medical professionalism had a positive (+) influence. Thirdly, regarding the influential relation between the factors of medical tourism preference and the recommendation intention, the result of this study indicated that the factor of medical professionalism and the factor of cost value had positive (+) influence. Regarding the influential relation between the factors of medical tourism preference and the revisit intention, the result presented that the factor of cost value had positive (+)influence. Fourthly, regarding the influential relation between the overall satisfaction and the recommendation intention, and the result showed that all the factors had positive (+) influence. Fifthly, regarding the influential relation between the recommendation intention and the revisit intention, the result indicated that all the factors had positive (+) influence. Therefore, on the basis of the fundamental data of variable factors that had the most influence in the significant relation of cause and effect between variable factors resulted from this study, policy makers in the medical tourism are expected to utilize this study as a practical material | 관광학 | null | kci_detailed_000135.xml | |||
ART001595526 | oai_dc | The Effect of Physical Environments of Leisure Complexes on the Emotional Reaction and Satisfaction of Customers: Focused on the Jjimjilbang in Seoul | The Effect of Physical Environments of Leisure Complexes on the Emotional Reaction and Satisfaction of Customers: Focused on the Jjimjilbang in Seoul | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김흥렬(목원대학교)"
] | 본 연구는 고유의 공간적 특성화, 다양화로 웰빙과 친건강을 표방하는 복합 여가공간인 찜질방의 물리적 환경, 고객감정 그리고 만족 간에 어떠한 영향관계가 있는지에 대한 실증연구를 통하여 현재 중요시되고 있는 찜질방 여가활동의 중요성과 향후 효율적 운영과 나아가야 할 방향성을 제시하고자 하는데 연구의 목적을 두고 있다. 연구 결과는 다음과 같다. 첫째, 복합 여가공간으로서 찜질방의 물리적 환경을 구성하는 요소는 5가지 차원으로 조사되었으며, 찜질방의 물리적 환경은 고객이 느끼는 긍정적 감정과 부정적 감정에 직접적으로 영향을 미치는 것으로 나타났다. 둘째, 고객의 찜질방에 대한 긍정적 감정과 부정적 감정은 고객만족에 긍정적 영향과 부정적 영향을 미친다. 이와 같은 사실은 물리적 환경에 의해 발생된 감정 반응은 고객만족에 영향을 준다는 것을 의미한다. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595639 | oai_dc | 여행업의 글로벌가치사슬 모형 구축에 관한 연구 | Model Building of Travel Intermediaries Global Value Chain | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이정화(대구한의대학교); 김철원(경희대학교)"
] | This paper is to explore the Global Value Chain(GVC) in reference to travel intermediaries and to derive the components of GVC based on in-depth interview. The major objective of the study is to develop a GVC model of the travel intermediaries by investigating relationships among the GVC components. Travel businesses’ GVC can be defined as a system which generates synergy effect caused by company’s primary and supportive activities to gain sustainable competitive advantage in the network system with airlines, hotels, and customers. Human resources management, IT development, customer service activities, product development, public relation, and strategic alliance were derived as the major components of GVC of the travel industry. The results show that human resources management, IT development, and customer service activity had a significant effect on travel product development, and public relation. The GVC model built by this study suggests that the key factors of a company are needed to apply in pracrice in terms of managerial perspective. Also, the strategic alliance with partner companies through the establishment of trust is presented to yield more profits of companies. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595646 | oai_dc | 호텔종사원의 조직공정성과 윤리적 리더십에 대한 인식이 조직충성도에 미치는 영향 | Effects of Hotel Employees' Recognition of Organizational Justice and Ethical Leadership on Organizational Loyalty | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이윤호(충청대학); 배인호(김천대학교)"
] | In this study, effects of the organizational justice of hotel employees on the organizational loyalty were examined and then the ethical leadership was examined to know whether this played a significant role of intermediate in the relation between the organizational justice and the organizational loyalty, by carrying out documentary research and empirical research. Results of empirical analysis research showed that the ethical leadership of hotel manager played a significant role of intermediate in the relation between the organizational justice and the organizational loyalty recognized by hotel employees. This represents that the more hotel employees recognize the ethical leadership of hotel manager, the more their organizational loyalty increases. In rapidly changing environments of company, it is very important these days to establish a rational organizational culture which allows employees to recognize the ethical norms and values in the company. Also, the ethical model of manager contributes to enhancing employees' recognition of probity, consideration and justice, and boosting confidence in their manager. This study implied that the ethicality would be a very important factor for hotel managers to establish a right organizational culture and for hotel employees to commit to their mission. | 관광학 | null | kci_detailed_000135.xml |
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