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|---|---|---|---|---|---|---|---|---|---|---|---|---|
ART001519126 | oai_dc | 호텔종사원의 CSR에 대한 인식이 역할행동 및 조직시민행동에 미치는 영향 | Impact of Hotelier's CSR Recognition on Role Behavior and Organizational Citizenship Behaviors | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이인성(초당대학교); 최종섭(해오름)"
] | This article is to analyze significant impacts of hotel corporate social responsibilities on hotelier's role behaviors and organizational citizenship behaviors. Ultimately, role behavior's impact on organizational citizenship behavior is to be analyzed through empirical analysis. As a result of empirical test, first, hotelier's CSR, social CSR, and educational CSR among hotel CSR factors were turned out that they affect role behavior positively. Second, hotelier's CRS of hotel CSR factors affected spontaneity and altruism. Social CRS affects organizational loyalty, Educational CRS affects yield. legal CRS affects organizational loyalty and altruism positively. Third, hotelier's role behavior affects organizational citizenship behaviors positively. That is, hotelier's role behaviors, in other words, to improve behaviors of roles or out of roles, hoteliers are expected to act things out of roles when hotel corporate social responsibilities have done. | 관광학 | null | kci_detailed_000136.xml | |||
ART001463561 | oai_dc | 가족기능이 파트타임 종사자들의 직무만족 및 조직시민행동에 미치는 영향 | The effect of family function of part-time restaurant employees on job satisfaction and organizational citizenship behavior | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"정호균(동아대학교); 최규환(동아대학교)"
] | The purpose of this study is to investigate the effect of part-time restaurant employee’s family function on job satisfaction and organizational citizenship behavior. A total of 350 questionnaires were distributed to franchise restaurant employees, with 315 copies being returned. After excluding 16 unusable responses, 299 copies were used for data analysis. The results of an empirical analysis showed that two factors (family cohesiveness and family adaptability) of family function had a significant effect on job satisfaction. Especially, family cohesiveness had a high impact on wage and welfare, and family adaptability had a strong effect on sense of accomplishment. Also, family function was positively associated with organizational citizenship behavior. Especially, Family cohesiveness had a high effect on altruism, and family adaptability had a high effect on civic virtue. In addition, three factors (sense of accomplishment and human relations, wage and welfare) of job satisfaction had a significant effect on organizational citizenship behavior. A sense of accomplishment had a high effect on civic virtue, and wage/welfare had a notable impact on altruism and sportsmanship. Implications and suggestions for future research were discussed. | 관광학 | null | kci_detailed_000136.xml | |||
ART001463557 | oai_dc | 외식소비자의 뷔페식당 이용특성이 고객만족도에 미치는 영향 -서비스수준의 매개효과를 중심으로- | The Effect of User's Characteristics of Buffet Restaurant on Customer Satisfaction:Focusing on the Moderator Effect of Service Level | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"우문호(동의대학교)"
] | This paper examined the effect of user's characteristics of buffet restaurant on customer satisfaction as the moderator effect of service level. To examine this issue and generate empirical generations, the author conduct the relationship of the user's characteristics of buffet restaurant, moderator effect of service level, customer satisfaction using a hierarchical linear model. The expectancy benefit of customer, external divergence, use convenience, and customer consideration were as proxy for the use characteristics of buffet restaurant. The product management, price management, place management, and promotion management were as proxy for the service level. The satisfaction for use characteristics of buffet restaurant and service level were as proxy for the customer satisfaction. Based on the analysis of one hundred eighty cases, the following results were found. First, the use characteristics of buffet restaurant, service level, and customer satisfaction will be drawn. Second, the use characteristics of buffet restaurant have a positively significant influence on customer satisfaction. Third, the interaction effects between the use characteristics of buffet restaurant and service level have a positively significant influence on customer satisfaction. | 관광학 | null | kci_detailed_000136.xml | |||
ART001463572 | oai_dc | 국내 무역전시 산업 연구동향 분석 | Review of the Research in the Korean Trade Show Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"남기호(코트라대전무역전시관); 김영태(배재대학교)"
] | This study aimed to analyze research trend of the trade show industry in Korea and further to suggest the future direction on the research area where industrial strategies and governmental supports can be made. For the purpose of this study, 97 articles from 28 national level journals of Korea was classified and analyzed. According to the analysis, visitors of trade show were the most important topic with 33 articles, and 29 articles were about exhibitors of trade shows. 16 articles were related to trade show industry of Korea, and 11 articles were studied on the economic impact of the trade show on the region. The result of this study indicated that we need to study more about the trade show industry of Korea, especially about local economic development and regional demand of trade show, so that the Korean government should prepare balanced strategy to promote the trade show industry with related to the construction of the exhibition centers. | 관광학 | null | kci_detailed_000136.xml | |||
ART001463554 | oai_dc | 내국인 학생과 외국인 학생의 관광 목적지 선택속성 | Travel Destination Choice Attitudes of Korean Students and Foreign Students | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"정성채(호남대학교)"
] | The aim of this study is to identify the student destination choice attitudes. This study examines difference of travel destination choice attitudes between two different groups of Korean students and foreign students. Hypothetical tourist attributes were used for the evaluative criteria on the basis of the assumption what the attitude is a measure of how believe and desire when an individual chooses a travel destination. Chi-square and comparative analyses were applied to determine the differences between socio-demographic and travel characteristics. As a result, specific tourist attractions by Korean students and general attractions by foreign students were strongly revealed. A considerable amount of attention has been devoted to the attributes of recreation/resort attractions and accessibility by Korean students and friendship and cultural/ historical attractions by foreign students. The results indicate that Korean students and foreign students have different perspective of what tourists' belief and importance about destination's travel attractions. The gained information can serve the tourist industry as a tool for decision-making regarding tourism development and marketing activities, and measures for determining priority of assignments aimed at improving elements of the tourist supply. | 관광학 | null | kci_detailed_000136.xml | |||
ART001463526 | oai_dc | 관광리조트 종사원의 임파워먼트, 조직몰입, 이직의도의 영향관계에 관한 연구 | A Study on the Correlation of Empowerment, Organization Commitment, and Turnover Intention of Tourist Resort Employees | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"심상화(강원도립대학)"
] | Several types of tourist resorts are in the spotlight as leisure facilities, playing a pivotal role in encouraging tourism development Effective organization management is ultimately the foundation for increasing management performance and is also a significant factor in deciding what will make or break a particular business through customer satisfaction. The purpose of this study focuses on the links between influencing turnover rate via organizational commitment and organizational commitment, and also, the relation of employee turnover to the factors which can influence the empowerment of a tourist resort company. The research findings suggest the following: First, By the results of factor analysis, four factors were deduced: meaning, impact, competence, and self-determination. Second, The meaning factor was only influential within the framework of organizational commitment. Third, Analysis of the relation of turnover rate and employee empowerment showed the empowerment factor affected strongly negative turnover intention. Third, In results produced by analyzing the relation of turnover intention by organizational commitment, the organizational commitment factor affected strongly negative turnover intention. This study proposes to draw up a plan for effective organization management by improving the validity of human resources management at a tourist resort company and to establish a strategy for domestic marketing, thereby minimizing turnover by means of boosting job satisfaction and improving organizational. | 관광학 | null | kci_detailed_000136.xml | |||
ART001463556 | oai_dc | 골프장 선택속성에 따른 시장세분화 특성연구 | Golf Market Segmentation and Its Determinants by Selective Attributes | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승길(남서울대학교)"
] | The purpose of this study is to examine the determinants for golf market segmentation by selective attributes. The Author performed factor analysis to extract dimensions of golf immersion, weekend leisure types, selective attributes, and then cluster analysis based on selective attributes by utilizing ANOVA with Duncan's Multiple Range Test which was followed naming three classified groups. Three cluster types, namely one group preferring a high level of course difficulty, another group preferring a type of recreational activity and field management, the last group preferring a golf course types, were named. Finally, the multinomial logit model was applied to identify the market by considering the impact of independent variables on each of the segmented markets. As the result, some significant variables were found out and could be used in strategic marketing initiatives. | 관광학 | null | kci_detailed_000136.xml | |||
ART001463522 | oai_dc | 호텔서비스 품질이 거래기업의 장기적 협력관계에 미치는 영향 | A Study on Impact the Quality of Hotel Services Has on Effectiveness of long-term Relationship Marketing of Corporate Company | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이상빈(안양대학교)"
] | The purpose of this study is to analyze how service quality provided by hotels can affect their relationship marketing for commercial corporate company and to suggest a strategic implication on the corporate company long-term relationship marketing based on the analysis. This study tried to; first, look at components that affect hotel service quality; second, analyze the way each component of hotel service quality affects corporate company; lastly, suggest characteristics of hotel services that can be used for formulating effective marketing strategies for corporate company by examining the impact that the quality of hotel services has on their long-term cooperative relationship marketing activities for corporate company’s reservation staff. The implications these results of the analysis give are as follows; Based on the surveyed data analyses, such hotel service quality factors as tangibles and empathy were found to have more significant effect than others on corporate company relationship commitment. First, the fact that empathy was shown to be the quality factor that influence relationship commitment the most suggest that corporate company’s reservation staff become more commitment when hotel staff understand them and provide service from their standpoint. Second, the second most important factor that affects corporate company’s long-term relationship commitment is tangibility, which implies that the excellence of physical facilities that company’s staff can like is important. Third, according to the study result, the higher the company’s relationship commitment, the more likely they are to return. As much as it is important to create new company, it is also meaningful to promote the existing company’s relationship commitment through various promotional offers. | 관광학 | null | kci_detailed_000136.xml | |||
ART001463531 | oai_dc | 외식산업의 법제적 위생평가도구 개발에 관한 연구 | Development of Legislative Hygiene Assessment Tools of Foodservice indurstry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박계영(성화대학교)"
] | The purpose of this study was in order to determine potential effects of hygiene assessment items of Foodservice indurstry upon assessment results, this study adopted characteristics of hygiene assessment (of Foodservice indurstry) as independent variable so as to perform multiple regression analysis. As a result, it was found that 25 attributes of hygiene assessment of Foodservice indurstry had explanatory power as high as 63.22％. According to re-construction based on such legal standards about food and hygiene and customer / employee assessment as introduced in prior studies, it was found that there were 5 factors of importance deduced in general hygiene assessment, such as 1) laws and documents, 2) employees' hygienic conditions, 3) workers' management of surrounding environment, 4) cookery instrument management, and 5) waste and garbage control. In order to identify characteristics of hygiene assessment standard in Foodservice indurstry, this study employed stepwise regression analysis on the basis of major factors deduced through factor analysis. As a result, it was found that characteristics of hygiene assessment standard attained by Foodservice indurstry had F value of 18.852 (0.0001) and explanatory power of 63.25％, and workers' management of surrounding environment (0.220: T(23.658)) had most significant effects on characteristics of Foodservice indurstry assessment standard, which was followed by employees' hygienic conditions (0.177:T(18.939)) and cookery instrument management (0.173: T(18.512)) respectively. | 관광학 | null | kci_detailed_000136.xml | |||
ART001463517 | oai_dc | 라이프스타일에 따른 관광목적지 매력요인 평가 차이에 관한 연구 －제주 관광객을 대상으로－ | A Study on the Evaluation differences of the Tourist Destination Attractive Factors by Life Style | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"장혜원(제주대학교); 최병길(제주대학교)"
] | This paper aims to identifies and evaluates differences of the tourist destination attractiveness by the type of lifestyle and demographic characteristics for visiting JeJu island. Using samples of 263 tourists who were required to rate attractiveness attributes before departure at JeJu international airport. Seventeen life style variables were classified resulting in five factors; leisure-oriented; future-oriented; arts-oriented; other connectedness-oriented; adventure-oriented. Also nineteen attractiveness attributes were factor analyzed resulting in five factors; hospitality; entertainment; natural/cultural resources; facilities; authenticity. finding indicates that the attractiveness can give the tourists different depending on their lifestyle. There are some elicited implications. First, natural/ cultural resources and hospitalities are highest importance on overall lifestyles in destination attractiveness. Second, low attractiveness attributes such as entertainment was in future-oriented life style and adventure- oriented life style, we need to improve these aspects. And evaluates differences of the tourist destination attractiveness by Demographic characteristics for visiting JeJu island. Finding indicates that gender, age, job and type of works were differ in tourist destination attractive factors. Even though survey method and used attributes, may be a limitation of this study, this paper may assist to marketer for tourism strategy and in discovering what defines tourist importance, direct promotional activities and develop products. | 관광학 | null | kci_detailed_000136.xml | |||
ART001463513 | oai_dc | 확장된 계획행동이론을 통한 테마파크 방문에 대한 행동의도 연구 －즐거움(playfulness)의 역할 탐색－ | A study on behavioral intention about visiting in theme park, based on Extended Theory of Planned Behavior: An investigation into the role of playfulness | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김흥렬(목원대학교); 이태희(경희대학교); 윤설민(경희대학교)"
] | This study was conducted to ⑴ examine the effect of attitude, subjective norm, perceived behavioral control, and playfulness in explaining about behavioral intention of visitation in theme park, i.e., test the theory of reasoned action (TRA), the theory of planned behavior(TPB), and the extended theory of planned behavior, ⑵ verify characteristics of groups, departmentalized by playfulness. The results of this study elicited some implications. First, the results from hierarchical regression analysis indicated that behavioral intention about visiting in theme park was explained 29.3% by the theory of reasoned action and 35.0% by the theory of planned behavior. When playfulness was added into the theory of planned behavior, the variance was increased into 39.0%. Second, departmentalizing result of groups, based on the mean and scale of playfulness, showed that 「high playfulness group」 seemed to have higher mean about attitude, subjective norm, perceived behavioral control, behavioral intention than 「medium/low playfulness group」.
| 관광학 | null | kci_detailed_000136.xml | |||
ART001463528 | oai_dc | 중국 여행사 기업사명 분석 －상위 50대 여행사를 중심으로－ | The Analysis of Mission Statements Ranked in Top 50 Chinese Travel Agencies. | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박시사(제주대학교)"
] | With the economic growth and enhancement in living standard, open-door policy, supportive government stance, as well as value shift among Chinese people, the international travel demand has greatly increased in China. To meet the incremental tourist arrivals and departures over the decades, the international travel agencies which cover inbound, outbound and 'intrabound' travel services have substantially propagate in numbers for the last 20 years in China. It is widely accepted that the international travel agencies in China have played big roles on boosting Chinese international tourism development. But scare attention and interest have paid on the travel agency related research from the academic arena. This paper conducted the analysis of mission statements ranked in top 50 Chinese international travel agency lists released by Chinese National Tourism Association. In terms of methodology, the contents analysis was employed for this paper. The research mainly reviewed the components of mission statements such as customers, products or services, market or domain, technology, concern for survival, philosophy, self-concept, concern for the public image and concern for employees. | 관광학 | null | kci_detailed_000136.xml | |||
ART001463564 | oai_dc | 호텔 조리사의 사회적지원과 자기효능감이 성취욕구에 미치는 영향-삶의 질 조절효과를 중심으로- | The Effects of the Social Support of Cook and Self Confidence on Their Passion for Accomplishments | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"정항진(순천대학교); 유경민(순천대학교)"
] | This study performed literature examination and positive analysis in parallel in order to check whether the quality of cooks' life gains significant adjustment effects when passion for accomplishment is significantly affected by the social support and self confidence of cooks. As for the method of analysis in this study, frequency analysis was done for the analysis of survey subject characteristics, technical statistics analysis for measurement items characteristics, and reliability test, multi-regression analysis and adjustment regression analysis for the reliability of survey data with the use of SPSS 15.00. For this study, literature study and positive research were done, and results led to the following conclusions: 1) it was shown that cooks put significant value on whether the organization improves the goal and value of their own for social support. 2) the self confidence of cooks was playing important role in raising the passion for accomplishment as cook. In other words, it was shown that the higher the self confidence of cook grows, the higher the passion for accomplishment becomes. 3) the social support that cooks perceive appears to lead to accomplishment in individual works when supports are made seamlessly in attaining goals assigned by the entire organization, superior and co-workers. 4) as the quality of life as cook that cooks perceive is still deficient yet on career stability or sense of confidence etc, perception on such life quality works as significant factor that can drop social support, self confidence and accomplishment passion. 5) such positive analysis results indicated that presently cooks in our nation have deficiency on sense of stability and self confidence, they consider that success within work place is one thing and self realization as cook is another. 6) as is shown from this study, raising the quality of life as cook is affected by the environment within work place as well but many efforts are required for the society to improve the recognition on cooks as professional. | 관광학 | null | kci_detailed_000136.xml | |||
ART001463566 | oai_dc | 대중매체 유형별 지역축제 브랜드 자산 가치 인식에 미치는 영향 －TV, 인터넷, 크로스 미디어의 비교를 중심으로－ | Mass-media Types and Their Effects on Perception of a Local Festival's Brand Equity Value: Comparison Among TV, Internet, and Cross-Media | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이유하(동의대학교)"
] | This paper investigated the effects of mass-media types on the perception of a local festival's("2009 Hampyeong Butterfly․Insects EXPO") brand equity value. A quasi-experiment with one-group pretest-posttest design was implemented with a sample of 106 Tourism Management majoring students of a university in Busan. They were randomly assigned into one of three experiment groups (i.e., TV group, Internet group, and cross-media group) and requested to respond to an identical self-administered questionnaire twice(before and after exposing to respective mass-media type). Principal component analysis and t-tests were used to test hypotheses with SPSS WIN 15.0. Major findings were as follows. First, the respondents' perceptions on the festival's brand equity value increased statistically significantly after exposing to all types of mass-media. However, in case of brand loyalty, their perceptions increased statistically significantly only in the cross-media group. Second, a statistically significant difference was found in the brand awareness component between TV group and cross-media group as well as between TV and Internet group. With regard to the brand association/image and perceived quality component, statistically significant differences were also found between TV group and cross-media group. However, no significant differences existed between Internet group and cross-media group in all components of brand equity. Their theoretical and practical implications were discussed along with limitations of the study and suggestions for future research. | 관광학 | null | kci_detailed_000136.xml | |||
ART001463534 | oai_dc | 패밀리레스토랑의 커뮤니케이션 유형이 브랜드 가치와 고객만족, 브랜드 애호도에 미치는 영향 | The Effects of communication on brand value, customer satisfaction and brand loyalty in family restaurant | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유영진(대구가톨릭대학교); 송정선(대구가톨릭대학교)"
] | The importance of marketing communications has increased nowadays. The purpose of this study is to find the relationship among communication, brand value, customer satisfaction and brand loyalty in family restaurants. Data was collected by conducting a survey to customers, who visited family restaurants in Daegu. Data analysis was performed on 194 valid responses. This research set 10 hypotheses that were based on former studies and literatures. The results indicated that although controlled communications did have a significant influence on emotional value and functional value, uncontrolled communications did have a significant influence on brand value(emotional value, social value, functional value). Brand value did have a significant influence on customer satisfaction and customer satisfaction did have a significant influence on brand loyalty. In conclusion communications(both of controlled and uncontrolled communications) prove the best way to increase brand value, customer satisfaction, and brand loyalty by empirical analysis. | 관광학 | null | kci_detailed_000136.xml | |||
ART001463569 | oai_dc | 호텔종사원의 특성에 따른 조직문화의 인식이 업무성과에 미치는 영향 | An Effect of Recognition about Hotel Organization Culture on Employees‘ Character of Business Performance | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이인성(초당대학교); 박성각(강원랜드)"
] | To achieve the purpose of the study, the study set up two hypotheses. Hypothesis 1 examined whether there were significant differences in organization culture and business performance (job satisfaction, absorption in organization and transfer intention) according to demographical features of hotel employees, and hypothesis 2 examined whether hotel employees’ recognition about organization culture had a significant effect on business performance (job satisfaction, absorption in organization and transfer intention). As the test results of hypothesis 1 was adopted partially. As the test results of hypothesis 2, first, organization target and organization vision out of independent variables had a significant positive (+) effect on job satisfaction. Second, organization target out of independent variables had a significant positive (+) effect on absorption in organization. Third, organization target out of independent variables had a significant negative (-) effect on transfer intention. Therefore, hypothesis 2 was adopted partially. Consequently kitchen department had a very strong volition that they should overcome difficulties to achieve their own goals on their way of working a hotel in training technology and developing career. In addition, hotel employees’role is very important since service, which is almost all of hotel goods, is produced and consumed while hotel employees treat customers directly. Therefore, hotel companies shall strive to develop an internal marketing program for hotel employees’ pre-satisfaction. | 관광학 | null | kci_detailed_000136.xml | |||
ART001463551 | oai_dc | 외식기업의 조직문화와 직무만족, 서비스 제공수준의 영향관계 연구 | A Study on the Effect of Food Service Enterprise‘s on Organization Culture, Job Satisfaction and Service Delivery Level | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김기영(경기대학교); 김민경(경기대학교)"
] | This research was conducted toward family restaurant companies among dining out enterprises to give out motivation for organizing members as well as analyzing type of organization culture which encourages cooperation and agreement among members in order to suggest plans for dining out enterprises to procure to be more competitive since they face intense competitive environment. Analysis result of this research is as following. First, among organization culture of domestic family restaurants, relations aiming, rank aiming and openness aiming culture were effecting duty satisfaction except rationality aiming culture. Second, duty satisfaction of dining out enterprise employee were analyzed as it was effecting for service providing level for all 4 dimension such as confidence, trust, reaction, and sympathy. So by combining results like this, it’s considered as that customer satisfaction management should be executed by settle down a proper organization culture in dining out enterprises in order to elevate duty satisfaction of employees as well as maximizing service providing level of employees in the end. This research has a point of suggesting plans for dining out enterprises to be more competitive through research on organization culture that were not researched in the past, but it has a limit on outcome since the research was limited on family restaurants among dining out enterprises. Therefore it’s considered as that the next research should be conducted toward more dining out enterprises as well as measuring financial or non financial results in order to measure the relationship between management trait and organization culture. | 관광학 | null | kci_detailed_000136.xml | |||
ART001463538 | oai_dc | 21세기 그린 컨벤션 활성화를 위한 연구 | A Study on Developing Green Convention for the 21st Century | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이희승(호남대학교)"
] | With the increased in interest and focus on environmental issue, green convention is considered a way to reduce, reuse, recycle and save money. Green issues have driving the agenda at the numbers of convention centers with the introduction of a number of major initiatives that will impact positively on centers’ operational footprint. Also green convention is regarded to incorporate environmental considerations to minimize its negative impact on the environment. Despite the importance of green convention and exhibition, there has been few research conducted. Therefore, this study aimed to understand the aspect of green convention and to examine respondents’ perception on green convention and exhibition. Results of this study revealed that although most of respondents have not participated in green convention or exhibition, they agreed ‘hosting green convention’ is the right thing to do at current stage and defined an ideal green convention as ‘one that minimize waste and energy use at each stage’. This study also found ‘efficient energy consumption program’, ‘reduction in water consumption’ are the most important strategies regarding green convention activities. | 관광학 | null | kci_detailed_000136.xml | |||
ART001480775 | oai_dc | 한국적 크루즈의 포지셔닝과 상품화 방안에 관한 연구: 부산 연안크루즈를 중심으로 | A Study on Korean-Style Cruise Product:Focusing on Cruise Concept and Cruise Tourists’ Experience | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양승훈(신라대학교); 강형철((사)여가디자인포럼 아카데미 원장); 곽대영(남서울대학교)"
] | Withall its increasing demand and business opportunity, Korean cruise tourism has been stuck in dilemma between world class cruise and mom & pop operation of day cruise. This study is aim to find Korean style cruise tourism, which is compatible with present business environment. Through the literature reviews, mid sized coastal cruise is found to be an answer to the research question. Interview with Korean coastal cruise staff were conducted. Result said that Korean style cruise should be mid sized, sophisticate, casual, short-period and colored with traditional Korean concept and operated by Korean company. It can be also a preliminary experience for first timer who wants further cruise tourism overseas. Novelty, control, hedonics are found to be variables that affect satisfaction and brought into product planning and operation. Ocean culture, theme oriented program, wide range of choice in service, upclose on-board entertainment program, and variety of cultural lecture for intellectual pleasure are considered. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427475 | oai_dc | 변혁적 리더십과 거래적 리더십이 조직시민행동에 미치는 영향과 과정에 관한 연구 - 자기 효능감과 공정성 지각의 매개효과를 중심으로 - | The Impact of Transformational Leadership and Transactional Leadership on Organizational Citizenship Behavior:Focusing of the Mediating Role of Self Efficacy and Equity Perception | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이수광(경기대학교)"
] | This study critically reviews two recent leadership approaches of transformational leadership and transactional leadership. Conceptual examination on the previous studies reveals that transformational leadership increases the organizational citizenship behavior as a proxy variable of business performance through the mediating role of self-efficacy while the transactional leadership has impact on the organizational citizenship behavior through the mediation role of equity perception. Based on the literature study 4 hypothesis were set which were 1. transactional leadership has postive impact on organizational citizenship behavior. 2. transformational leadership has postive impact on organizational citizenship behavior. 3. self-efficacy mediates the relationship between tranformational leadership and organizational citizenship behavior, and 4. equity perceptin mediates the relationship between tranactional leadership and organizational citizenship behavior. And empirical study was done with samples of 282 hotel employees. This study results in: 1. Both of the transformational leadership and the transactional leadership increase the organizational citizenship behavior. 2. Self-efficacy mediates the relationship between the transformational leadership and the organizational citizenship behavior. 3. and equity perception mediates the relationship between the transactional leadership and the organizational citizenship behavior. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427481 | oai_dc | 외국 관광객의 관광 정보 요구에 의한 u-서비스 비즈니스 모델과 운영활성화 방안에 관한 연구 | The research on the u-service business model based on sightseeing information requests from foreign tourists and the operation activation methods | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"노수성(성균관대학교); 김도년(성균관대학교)"
] | In provision of u-City and u-Service which according to the development of Ubiquitous technology and the change of urban paradigm, it is very important issue to have a grip of information desired by actual user and its necessity, and to apply it into u-Service business model. Along this, the situation of a graying society more requires creation of working place and connection to employment where u-Service business model is utilized. However, studies for type of usage and purpose through information request, and u-Service business model that reflects required items are not much progressed at the moment. And there is no u-Service business model for u-Service operation and connection to employment utilizing aged people at all. Therefore, the purpose of this study is to understand information and necessity required by foreigner, to suggest u-service business model that can be provided with connection of aged specialist, and finally to propose sustainable business model plan having opportunities to activate tourism and re-visiting by raising service satisfaction for foreign tourist and activating operation. To do that, there were research for information request and its necessity through survey, and proposal of u-Service business model that utilize aged specialist into u-Service operation part, which will provide practical implication as a direction where u-Service business model faces in future. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427496 | oai_dc | 전시회 전시자의 성과가 만족 및 행동의도에 미치는 영향 연구 | The Study of the Effects of the Result in Exhibition to the Level of Satisfaction and Behavioral Intention of an Exhibitor | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김시중(우송대학교); 박종진(우송대학교)"
] | This study of the exhibition and fair exhibitor satisfaction and act accordingly, and also to determine the influence of the fair to hold the exhibition to be involved directly and indirectly involved in exhibition fair is to give help to business. Research and research-related literature was conducted based on local surveys. Through research, exhibition and literature of the fair exhibitors to consider the item after a survey conducted by questionnaire, and an overall satisfaction and behavior exhibited in the fair and also about how to effect was to review existing research. Study the satisfaction of exhibitors with a total of 4 factors was derived. Factor 1: a new customer / product, two factors: sales to promote the status, factors 3: Information / interest, factor 4: competitive advantage / morale of the people were named, respectively. In this research exhibitors and the general characteristics of the differences in demographic characteristics to determine the difference analysis was conducted. According to the analysis of gender differences in demographic characteristics, age, education level, the difference between the results grouping significant differences between academic analysis and the collective, common attributes, the number of participants, working department, position, job training, employment analysis of the differences in size and expense to participate in the difference between the number and position in the group exists factor said. These research results to the exhibition will show a very important lesson from the organizer and exhibitors, and use it in the future, these results in the display job fairs. Indirectly related to the use of all components, and involved the development of the exhibition fair This will help you to be held. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427480 | oai_dc | 골프장 종사원의 조직공정성에 대한 지각과 상사신뢰가 조직충성도에 미치는 영향 | The Effects of Perceived Organizational Justice both Trust in Supervisor and Loyalty of Golf Country Club Employee | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양길승(호남대학교)"
] | The purpose of this study is to examine the effects of golf country club employee's perceived organizational justice(distributive, procedural and interactional justice) both trust in supervisor and loyalty. To study this research, the hypotheses are as follows: First, perceived organizational justice enhances the level of trust in supervisor. Second, perceived organizational justice enhances the level of loyalty. Third, perceived organizational justice and loyalty mediates the level of trust in supervisor. The samples were about 141 employees who were employed a country club located in Jeonnam were processed using SPSS 14.0 for windows. The results of the study were as follows. First, the procedural and interactional justice had a positive effect on the level of trust in supervisor. Second the distributive and interactional justice had a positive effect the level of loyalty. Third the procedural justice and loyalty mediates a positive effect the level of trust in supervisor. Finally it was found that perceived organizational justice influenced organizational loyalty through trust in supervisor. Therefore it is necessary further study in depth based on the result of this study. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427497 | oai_dc | 특급호텔종사원의 인구통계학적 특성에 따른 직무만족도가 이직의도에 미치는 영향 | The Effect of Upscale Hotel Employees' Job Satisfaction on Intention to Turnover According to Demographic Characteristics | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"성기협(대림대학교); 이종호(경성대학교)"
] | The purpose of this study is to understand the effects of the job satisfaction of upscale hotel cooks who have an important status in the hotel industry on their intention to turnover, and to offer appropriate information for hotel human resource policies. In order to achieve this purpose, a determination of whether upscale cooks demographic variables have any differences on job satisfaction and whether job satisfaction has any effect on intention to turnover, needed to be made. To facilitate this, 343 cooks in eight upscale hotels in Seoul and Busan were selected, and frequency, factor and reliability, ANOVA, and regression analysis were implemented using the SPSS 14.0 program. In factor analysis, five factors regarding job satisfaction and one of turnover intention were analyzed. In ANOVA analysis for job satisfaction in relation to work period, the hypothesis was accepted as all job satisfaction factors appeared to be statistically significant. Job satisfaction according to number of turnovers showed a statistical significance only in work environment and relationship with a superior, thus the hypothesis was partially adopted . The hypothesis for job satisfaction in accordance with job position was selected due to statistical significance in all factors. Between work place and job satisfaction, only ability development and work environment were statistically significant, hence a partial hypothesis was accepted. In regression analysis, regarding the job satisfaction effect on intention to turnover, the hypothesis was partially accepted because a statistical significance appeared only with regards to benefit and wage. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427477 | oai_dc | The Role of Food-Service in Regional Festivals | The Role of Food-Service in Regional Festivals | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이수범(경희대학교); 전유정(경희대학교)"
] | 본 논문은 축제 만족도 형성에 있어서 축제음식의 중요한 역할이 대두됨에 따라 축제에서 음식판매장의 선택속성을 도출하고 이러한 선택속성이 축제의 음식판매장 만족과 전반적인 축제 만족에 어떠한 영향을 미치는지를 규명하고자 하였다. 실증분석을 실시하기 위하여 충남과 전북지역의 축제 중 4곳을 선정하여 축제에 참가한 213명의 관람객들을 대상으로 설문을 수집하였다. 분석결과 서비스, 청결, 서비스케이프, 지역메뉴 및 가격이 축제의 음식판매장 선택속성으로 도출되었으며 회귀분석을 통하여 청결, 가격, 서비스케이프가 음식판매장 만족에 유의한 정의 영향을 미치는 것으로 나타났다. 전반적인 축제 만족에 있어 음식판매장의 서비스와 가격이 정의 영향을 미치며 청결, 서비스케이프, 및 지역메뉴는 전반적인 축제만족에 영향을 미치지 않는 것으로 나타났다. 본 연구에서 도출된 결과는 증가하고 있는 축제환경에서 고객만족 경영과 제고를 위한 전략적 대응방안 및 지역의 축제 음식판매장 품질 향상에 기여할 수 있는 기본 자료로서 활용될 수 있을 것으로 사료된다. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427484 | oai_dc | 이단계 군집분석을 통한 청소년의 관광동기 유형화 및 관광지 충성도의 결정요소 탐색 | Identifying Adolescent Tourist Motivation Applied by Two-step Cluster Analysis and Exploring Determinants of Tourism Destination Loyalty | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오정학(서라벌대학); 장양례(청암대학); 한상일(대구가톨릭대학교)"
] | An adolescent tourist market as one of four tourism types should be reevaluated from the perspective of a future tourism market having a potential value. The purpose of this study is to identify adolescent tourist motivation and explore determinants of a tourism destination loyalty. To achieve this goals quantitative research methodology was designed, two-step cluster analysis and stepwise multiple regression analysis were applied as technical methods. Results from this study are as follows. First, by segmenting adolescent tourism motivation applied by two-step cluster analysis there were identified four differentiated groups, i.e 'the male group of a vacational high school oriented to the culture experience', 'the female groups of a academic high school passively oriented', 'the male group of a academic high school actively oriented', 'the female group of a vocational high school, oriented to escaping from the ordinary'. Second, by applying MANOVA to compare degree of satisfaction with experience attributes of a destination among segmented groups it is verified that 'the female group of a academic high school passively oriented' has a unique characteristics, indicating lowest satisfaction degree with all the attributes. The results also show that a satisfaction with destination attributes has a positive correlation with tourism motivation. Third, it is verified that leisure motive, perceived value and satisfaction positively facilitates an effect on destination loyalty for all the groups, indicating differentiated causal relationships among segmented groups. Theoretical and managerial implications were discussed in the conclusion. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427487 | oai_dc | 섹스관광과 매춘에 관한 관광학적 이슈 | Academic Issues on Sex Tourism and Prostitution | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박의서(안양대학교)"
] | The sexual activity of tourists and the phenomenon of sex tourism have raised considerable concerns since the 1990s in the world. Issues of sexual activities in tourist marketing, the sexual behaviour of tourists on holidays, the contribution of tourism to the commercialization of sex in some tourist destinations are getting significant. Sex and tourism conjures up images of red-right districts, prostitution and exploitation. However, the tourism industry has maintained an ambiguous relationships with sex tourism to use sexual imagery in its promotional materials taking advantage of sex industry. Reflecting on these issues world tourism academic society has long had keen interest on sex tourism. However Korean academic society intentionally has overlooked on these issues. The purpose of this study is to suggest the directions and importances of the studies and open discussions on sex tourism and relating sex tourism products for the Korean academic society. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427478 | oai_dc | 한·미 대학생의 특성에 따른 항공사 승무원의 이미지에 관한 연구 | A Comparative Study of Different Images of Flight Attendants Between Korean and American Students | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최훈(동신대학교)"
] | The purpose of this study is to look at the different cultural aspects of how Korean and American university students have different perceptions about the characteristics of flight attendants, and to better understand the different perceptions of flight attendants by looking at demographic factors. The study surveyed 120 university students in the Gwangju, Chonnam and also surveyed 120 students attending University of Utah and Brigham Young University located in Utah, United States. The data was gathered in October, 2009. The results of this study were as follows; At first, out of the 20 terms that college students thought that was most associated with flight attendants, the American college students chose adequately mannered, kind, clean and good service, competent, clean, confident, self disciplined. While, Korean College students chose neat, clean, kind, bright, people who take care of their appearance and have adequate manners. Secondly, American college students thought the most important aspects to qualify to be a flight attendants are communication skills(n=55, 45.8%), willingness to serve others and meet their needs, mental attitude toward service, and considered appearance(facial, height, figure) to be the least important. On the other hand, Korean college students thought mental attitude toward service and foreign communication skills to be the most important. Lastly, American college students associate the seven characteristics such as nice, capable, clean, good service, energetic, and confident, good manner with flight attendants. On the other hand, the seven characteristics Korean students associated with flight attendants such as nice, witty, self disciplined, fashionable, gorgeous, proud, confident are terms that are considered when associated a flight attendant image. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427639 | oai_dc | 홈페이지 이벤트의 시각적 디자인이 방문에 대한 기대감과 만족감에 미치는 영향 | Effects of Visual Design of Website Event on Expectations and Satisfactions of Restaurant Visit | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김윤민(경기대학교); 이광옥(광주대학교)"
] | This research thesis was designed to conduct a literary review and positive study and analysis on how visual design of website event will have effects on expectation attributes and satisfaction that food consumers have, on the basis of communication theories and approaches on interactions between computer and human begins and consumers' behaviors. And, this thesis made a more definite research model project to account for the effects of 'components and factors of website event', as independent variable, on expectations and satisfactions of attributes that restaurant has. And then, this research thesis established two super-hypothesis and eight sub-hypothesis. The analytic results unveiled that the better visual design of website event on food was the higher expectations on restaurant people had ahead of visiting there. Such pre-expectation proved positive effects on the satisfaction of restaurant after the restaurant visit. Built on these results, it is required for food industry marketers to make accurate understanding on and design food consumers' behaviors from the beginning of the stage of website design. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427491 | oai_dc | 여행 블로그의 품질이 이용자 만족도와 재방문 의도에 미치는 영향 | The Impact of the Quality of Travel Blogs to User Satisfaction and Intention to Revisit | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이혁진(을지대학교); 최화열(연세대학교)"
] | The pictures and the information on travel destinations provided by travel blogs have played an important role in helping people choose where to travel, and enable blog readers to develop a group identity, and feel a sense of intimacy and sympathy toward the information providers, by sharing hobbies and discussing personal opinions. Despite these important roles played by travel blogs, few studies have been conducted on the quality of blogs from the perspectives of bloggers and blog readers. This study has focused on defining the quality elements of travel blogs based on previous quality and satisfaction studies of tourism information websites, and on identifying the effects of the quality of travel blogs on user revisits and revisiting intention through causal study models. Through the analyses, it was found that the quality of travel blogs has a positive relationship with user satisfaction, user satisfaction has a positive relationship with revisiting intention, and the quality of travel blogs has a positive relationship with revisiting intention. The detailed results of the study and some suggestions that can be derived from these are as follows. First, components of the quality of travel blogs include diversity and quality of information that indicate diversity and usefulness of the information and contents, quality of interest that induces pleasure and joy, quality of service related to rapid feedback and continuous provision of service, quality of system that represents access speed and design, quality of accuracy that indicates accuracy of information and contents and the latest information, and quality of ease-of-use. Second, the components of the quality of travel blogs that affect user satisfaction include system, service, interest and information diversify, and of these, service quality that represents access speed, page loading speed and design has the greatest effect. It has been found that travel blogs need to continuously provide services through simplified design, and offer interesting elements in addition to diversified information and contents..Third, by examining the effects of the quality of blogs on revisiting intention, it was found that interest, system and service quality have positive effects, and that interest quality elements that induce pleasure and joy have the greatest effect. This suggests that bloggers who operate travel blogs need to pay attention to website speed, design, rapid feedback and elements inducing joy and pleasure that can differentiate their blog from other blogs, in addition to providing diversified and accurate information. For subsequent research, it would be meaningful to examine the quality of other Internet websites and travel blogs that provide travel information by type. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427500 | oai_dc | 외식산업 종사원의 직무 스트레스가 이직의도에 미치는 영향 | The Impacts of Job Stress on the Turnover Intention in Foodservice Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"신혜숙(강원대학교); 손일락(청주대학교); 류시영(경기대학교)"
] | Foodservice industries heavily depend on human resource and human service. Employee's turnover intention can affect negatively service quality and organizational efficiency. This paper's purpose is to identify the impacts of job stress on the turnover intention in foodservice industry. Job stress factors can be classified role conflict, job ambiguity, plan ambiguity, perceived dissimilarity. Prepared questionnaires were distributed to 300 sample employees working in foodservice industry. Among 300 questionnaires, 279 respondence were collected. The results of this study are as follows. First, it was found that employees' turnover intention was affected by role conflict, plan ambiguity, perceived dissimilarity. Secondly, it was found that turnover intention was not affected by job ambiguity. It is suggestive that operation aim of planned ahead is necessary. So to reduce the turnover intention of foodservice industry employees, superiors are need to direct consistent works. Thirdly, turnover intention was affected greatly by perceived dissimilarity among the job stress factors. It is suggestive that opinion's similarity between firm, superior and employee is very important. Therefore to reduce the turnover intention it is necessary to activate internal communication. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427493 | oai_dc | 호텔 고객의 서비스 보증, 지각된 적합성과 지각된 가치, 관계만족 간의 관계 연구 | An Effect of Service Guarantee, Perceived Fit, Perceived Value and Relationship Satisfaction on Deluxe Hotel | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"전용수(신라대학교)"
] | This study performed positive survey in a top class hotel in Busan area from April 12 through 17, 2009 in order to look into the influence correlation among hotel service guarantee, perceived conformity, perceived value and relationship satisfaction on customers who have experience of being offered service in hotel. For the positive survey, totally 350 copies of questionnaire were distributed, and 285 copies were collected excluding 23 copies that responded improperly. In the final analysis, 262 copies were used: 1. The study model deduced based on precedent study was composed of totally 6 hypotheses, and all the study hypotheses were found to have statistically significant influence relations. 2. In particular, service guarantee was shown to have the highest influence on relationship satisfaction than perceived conformity and value, and perceived conformity on relationship satisfaction showed somewhat higher influence than perceived value. The study implies that the management of deluxe hotel needs to make its employees well-informed of service guarantee system after making service guarantee system and establishing regulations to practice the system, and to put up or propagate contents of service guarantee system to customers. The study also implies that, if it is practiced, consequently it will contribute affirmatively to raising value of deluxe hotel and customers’ satisfaction for deluxe hotel. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427483 | oai_dc | 외식산업 종사원의 감정노동, 소진, 고객지향성의 관계 | Relations among Emotional Labor, Burnout and Customer Orientation of Employee in Food Service Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김세리(오산대학); 김건(동양공업전문대학)"
] | This study aims to increase effectiveness of human resources management of food service industry by identifying relationships if influence among emotional labor(deep acting, surface acting), burnout and customer orientation of employee in food service industry. To achieve the purpose of this study, documentary study and empirical study using a structural equation model analysis was conducted. Based upon the relationships among emotional labor(deep acting, surface acting), burnout and customer orientation in food service industry, comprehensive methods for human resources management can be presented. The results and suggestions from empirical analysis on the basis of the research model verification and hypothesis verification are as follows : First, deep acting have a negative effect on burnout, but surface acting have a positive effect on burnout. Second, burnout have a negative effect on customer orientation. Third, deep acting have a positive effect on customer orientation, but surface acting have a negative effect on customer orientation. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427485 | oai_dc | 도시 중‧장년층의 가치관변화에 따른 은퇴 후 이주의향에 관한 연구 | Study on whether Retired Middle and Old Aged People in Urban Cities have Intentions to Move Their Residence in accordance with their Changing Views of Value | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"우찬복(호남대학교)"
] | This research thesis was designed to conduct literary and positive researches at the same time in order to find out whether retired middle and old-aged people in urban cities would have intentions to move their residences with their views of values changing. In order to conduct a positive analysis, this research thesis established the two hypothesis. As the one hypothesis, this thesis was meant to study whether there is a significant difference in views of value from demographical traits, for example, gender, school experiences and salary levels among middle and old aged people in urban cities. As another hypothesis, this was intended to find out whether there are significant effects of views of value among retired middle and old aged people in urban cities on intentions to move their residence. The results showed that the above two hypothesis were partially presented. The first hypothesis demonstrated that there was the significant difference in individualism, positivism and role-centered views of value from gender. There was the significant difference in individualism, collectivism, and conservatism-centered views of value from school experiences, while in the aspect of salary levels, the significant difference showed in individualism and role-oriented views of value. Also, individualism and role-oriented views of value had the significant effects on intentions to move their residence among leisure life-pursing retired people. Role-oriented views of value made the significant effects on intentions to move their residence among economic value-pursing retired people. The researches proved the stark difference in individualism-directed views of value among middle and old aged people from their each individual trait. In addition, people with these individualism-directed views of value considered leisure important after they were retired. And, role-directed views of value proved difference from gender and financial status. People with these views of value considered economic value important. Thus. it is deemed to prepare Silver Industry or Industry aimed at the old aged, which lives up to needs that retired have, in accordance with their each traits. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427488 | oai_dc | 여행박람회 참가자 만족-행동의도 연구 | A Study on the Visitor's Satisfactions-Behavioral Intention of Korea Travel EXPO | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임범종(극동대학교)"
] | The purpose of this study is to explore visitors’ satisfaction on behavioral intention in Korea Travel EXPO. In conducting the research, a total of 1300 questionnaires were distributed to visitors in Korea Travel EXPO from February 19 to 22, 2009; 764 were completed and used. The data were analyzed for reliability analysis and factor analysis by SPSS 15.0, and for the fitness of the research model to verify hypotheses through the AMOS 18.0. Major findings of this study can be outlined as follows: First, the visitors' appraisal levels of perception, role and expectation had a significant relation with satisfaction, while cleanliness and confusion appeared statistically insignificant in affecting visitors’ satisfaction. Second, only role had significant effects on behavioral intention yet other four factors had negative influence on behavioral intention.
Finally, visitors’ satisfaction of Korea Travel EXPO had a strong influence on behavioral intention. The findings of this study help enhance the quality of travel EXPO and hold the successful events for the future. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427479 | oai_dc | 외식기업의 환경마케팅 이미지 전략이소비자 의사결정에 미치는 영향 -친환경 이미지를 중심으로- | The Effect of Environmental Marketing Image Strategy on Consumer Decision-Making in Foodservice Industry:Focused on Environment-Friendly Image | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박지양(신성대학교)"
] | This study aims at presenting indications of marketing strategies that can raise the trust and loyalty of consumers in foodservice through the effect of consumers' image for the image activity of environmental marketing in foodservice industries on purchase decision-making. The results of this study are as follows. First, the effect of environmental marketing in foodservice industry on environment -friendly image showed that the environmental marketing strategy has a significant positive effect on the environment-friendly image(p<.01). Second, the effect of environmental marketing in foodservice industry on consumer decision-making showed that the environmental marketing strategy has a significant positive effect on the general consumer decision-making(p<.01). Third, analysis of the mediating role of environment-friendly image from relationship between environmental marketing strategy and consumer decision-making in foodservice industry showed that for purchase assessment, the environmental marketing strategy in foodservice industry from three-step regression equation(β=.197, p<.01) has a smaller effect than that from two-step regression equation. And a parameter, the environment-friendly image(β=.681, p<.01) has a significant positive effect, which it mediated the effect of environmental marketing strategy in foodservice industry on purchase assessment. This study was limited to a fraction of consumers' various environment-friendly goods consumption due to continuous recession in 2010. The situation of increased consumption beyond a stagnant family finances would produce the result of their active support. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427501 | oai_dc | 고택 관광자원화 실태 및 활성화에 관한 탐색적 연구 | An Exploratory Study on Actual Condition and Activiation of Korean Traditional Houses as Tourism Resources | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김혁수(청주대학교)"
] | A seven years ago, Korean tourism accommodation facilities have excluded traditional concepts and culture inherent in Korean accommodation facilities like Korean traditional houses. Korea government failed to localize tourism accommodation culture, while seeking for modern facilities of the western world. Most countries have been focused on accommodation style with its own traditional and culture. Besides the increasing demands of tourism are related to rapid industralization, mass production, increased income, introduction of the five-day workweek and developments of modern science. The movement of tour population from rural area to urban makes gap in economical income and cultural aspects. As a results, the Korea government needs middle priced lodge and substitution lodge - traditional houses- against lack of lodge and various tourist's desires. The objectives of this study are "to examine the actual conditions of support subsidy system of korean traditional houses" and "to activate of korean traditional houses as tourist's substitution lodge for korea tourism resources". Findings suggest that it is necessary to 1. adjust government's support subsidy system of korean traditional houses, and 2. prepare various operating programs. In addition 3. this study can be used activating of Korean traditional houses as tourism resources. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427473 | oai_dc | 관광서비스 국제표준화를 통한 동·북아관광산업 활성화 | International Standardization of Tourism Services for the Tourism Industry in Northeastern Asia | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"안종수(호남대학교)"
] | This research aims at developing strategies to promote the tourism industry in Northeastern Asia through international standardization of tourism services. The region is expected to be the world’s second largest tourism-market, next to Europe, by 2020, and hence there is a need to resolve any inconveniences that international tourists might have during their visit to China, Korea, and Japan. Those efforts will help the tourism industry in the region become a more advanced industry and stimulate cultural exchanges between Asia and the rest of the world. An analysis of related research shows that international tourists feel inconvenient and/or difficult in language communications, traffic and travel guides and information, lodging and meals, and shopping. In solving those issues, two goals of simplicity and uniformity should be pursued through international standardization such as maintaining 24-hour/7-day information desks, establishing integrated websites, collecting opinions from professionals, making use of portable consumer electronic devices (for example, smart-phones and pictograms, (i.e. symbols, numerical numbers and pictures), and providing information in Chinese, English, Japanese and Korean. To attain these goals, this study suggests international standardization of tourism services among China, Japan, and Korea. A united tourism course, e.g. Peking-Seoul-Tokyo, also known as BeSeTo, is suggested to be the first model of this standardization project through proactive collaborations among three countries. The suggestions in this study are based on the case studies and surveys in Peking, Tokyo, Seoul, and Yeosu where the "Expo 2012 Yeosu Korea" is held. | 관광학 | null | kci_detailed_000136.xml | |||
ART001427494 | oai_dc | 문화마케팅을 통한 문화소비자 만족 및 기업이미지 효과 분석 | An Analysis of Effect on the Culture Consumers Satisfaction and Corporate Image through Culture Marketing | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박정선(오산대학); 김승환(숭실대학교)"
] | The behavior of culture consumers has been dramatically changed since the middle part of 1990's. This change demands different approach of the business to meet the needs of the consumers. As a result, business companies consider culture oriented marketing positively as the means of enhancing customer satisfaction and corporate image. Today people have become more spontaneous in choosing their entertainment options in the flooding of culture arts performances. Coping with this, business companies should form and execute an effective culture marketing strategy to satisfy their desires. This study is purposed to present strategic measures for the effective culture marketing of business firms by examining the firms culture based sponsorship. This study suggests that the culture marketing of business firms have positive influence over the image of business firms and contribute to the culture consumer satisfaction. Also, the result of this study reveals that a business company will enhance its corporate image through sponsorship activities which fit for the image of company and consequentially raise the consumer satisfaction. | 관광학 | null | kci_detailed_000136.xml | |||
ART001534438 | oai_dc | 해변 방문객의 물가만족도와 재방문 의도 －경포해변을 중심으로－ | The Relationship between Visitors Satisfaction of Beach Tourism Prices and Intentions to Revisit: The Case of Gyeong-po Beach | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"허중욱(강원대학교)"
] | The purpose of this article is to identity the relationship between visitors’ satisfaction of beach tourism prices and intentions to revisit in the case of Gyeong-po Beach, Gangneung City. Relatively, few studies have been devoted to identifying the effect of tourism prices to intentions to revisit. Data was analyzed using the quantitative approach and the alternative hypothesis. The hypothesis was: The visitors satisfaction affects positively their intentions to revisit as a kind of postexperience behavior. The most affective determinants of intentions to revisit were to identify the price of industrial products and the cost of accommodation. Therefore the city government should control the tourism prices within the level of the differential threshold. In addition, it is necessary to induce the activation of public transportation and build a system dealing with carrying capacity of pension and condominiums. And on the basis of peer group and self-experience, it is necessary to give incentives to visitors in order to induce the great experience for a neo-nomad who is wailing along the corners of the city. | 관광학 | null | kci_detailed_000136.xml | |||
ART001534431 | oai_dc | 관광안내소 직원면담을 통한 운영의 개선과제 | Improvement Tasks of Management through In-depth Interview with Staff of Tourist Information Centers | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김진동(강원도립대학)"
] | The role of Tourist information centers(TICs) staff is fundamental to the proper management of TICs. This study was conducted to find problems and suggest improvements to the TICs staffs and TICs management through in-depth interviewing based on prepared semi-structured interview questi onnaires targeting the staff of 20 TICs in Korea’s main tourist destinations: Seoul, Busan, and Jeju. The author examines some categories such as operation organization, status of visiting and utilization, main furnished information, problems and complaints and suggestions staff (employees) presented etc. Results according to the survey region and questionnaire categories were discussed. The main issues addressed this study were concerned with the following; pluralistic operating bodies, unsystematic and unscientific placement and management of TICs, improper conduct of visitors, the role and function of the information center in particular locations such as airports and subway stations, environment and level of informative and promotional material furnishing such as pamphlet and brochure, education of TICs staff etc., including working conditions such as status, pay, office hours of staff which were most prominent complaints and suggestion. Recommendations include improvements of treatment and social status of TICs staffs and implications that should be considered to develop TICs management more effectively. | 관광학 | null | kci_detailed_000136.xml | |||
ART001534462 | oai_dc | 항공사 좌석등급별 서비스품질 차원이 고객가치와 고객만족에 미치는 영향 관계 연구 | A Study on the Effects of Service Quality Factors on Customer Value and Customer Satisfaction According to Airline Class Types | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김화진(경남정보대학); 이승곤(경희대학교); 한진수(경희대학교)"
] | The purpose of this study is to suggest the differences of customer value and customer satisfaction in airline class types. Also this suggest the effect of service quality factors on customer value and customer satisfaction in airline class types. It conducted sampling to collect 225 samples of 250 in Kimpo and Inchon international airport. A total of 199 valid responses were used for data analysis. The data were analyzed using Exploratory factor analysis, ANOVA, and regression analysis. Research findings are as follows; First, It proved the differences of customer value in airline class types. Second, It proved the differences of customer satisfaction in airline class types. Third, service quality factors caused a positive impact on customer value in airline class types. Fourth, service quality factors caused a positive impact on customer satisfaction in airline class types. Fifth, customer value caused a positive impact on customer satisfaction in airline class types. The results will be helpful for them to develop a further service marketing framework. For service marketing managers, the results will suggest specific guidelines for establishing service marketing strategies. | 관광학 | null | kci_detailed_000136.xml | |||
ART001534443 | oai_dc | 한국 영상매체 접촉과 관광지이미지, 방문의도 간의 관계 －중국인 잠재 방한 관광자를 중심으로－ | The Effect of Visual Media’s Contact on Destination Image and Intention of Visit: Focusing on the Potential Tourists from China to Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"왕명명(중국 연변대학교); 류시영(경기대학교); 송운강(강원대학교)"
] | The purpose of this study is to explore the relationship between visual media’s contact and intention to visit after watching Korean dramas and movies. Korean Wave became one of the important research project in tourism field. From the literature review, the authors propose a new model of destination image formation process including the familiarity. In order to analyze the new model, data were collected from 335 students. This study carried out descriptive statistical analysis, reliability analysis, factor analysis and path analysis to test the model. The findings of this study are as follows: 1) the visual media contact frequency had positive influence on familiarity, 2) The familiarity had positive influence on cognitive image, affectional image and overall image, 3) The cognitive image had positive influence on affectional image and on overall image, and affectional image also had positive influence on overall image, 4) cognitive image, affectional image and the overall image showed the positive influence on potential tourists’s intention to visit. Based on the results of this study, several points were made from the perspectives of international tourism marketing. The limitations of the study and the future research directions are also discussed. | 관광학 | null | kci_detailed_000136.xml | |||
ART001534449 | oai_dc | 관광컨벤션기업내 리더십, 팔로어십, 조직몰입간의 관계에 관한 연구 | A Study on the Relationship among Leadership, Followership and Organizational Committment in the Tourism and Convention Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"한연주(경희대학교); 김대관(경희대학교)"
] | This study aims to analyze the relationship among transformational leadership, followership, and organizational commitment of the employees in the tourism and convention industry, which is human service-intensive, high value-added, and having high turn-over rate. This study was conducted by surveying from mid to low level, 258 employees in convention centers, convention organizers, convention and visitor’s bureaus, central and local tourism organizations, and travel agencies. Variables were classified into three different types: the independent variable (transformational leadership), the mediating variables (construct, followership), and the dependent variables (construct, organizational commitment). The findings of this study were: first, transformational leadership has significant positive effect on followership; second, transformational leadership has significant positive effect on organizational commitment; and third, followership has significant positive effect on organizational commitment. The results shows that the most important factor to affect the organizational commitment is followership composed of sense of challenge and purpose, and activeness in the tourism and convention industry. In other words, it is very crucial to have employees understand the goal of organization, develop sense of challenge and creativity to increase organizational commitment. | 관광학 | null | kci_detailed_000136.xml | |||
ART001534437 | oai_dc | 국내 여행상품 기획을 위한 리조트 사업의 핵심성과지표(KPI)에 대한 우선순위 및 가중치 개발 | The Development on Significancy and Priority of Resort Industry KPI for Domestic Travel Product Planning | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김학준(경희사이버대학교)"
] | To survive the competitive environment in and outside the country, the Resort Industry needs to measure the past financial recordings and future values. The Resort Industry being an Intangible Service Industry requires measurement in intangible values. By these measurements the limited capitals should be selected and invested to differentiate itself from competitors and secure competitiveness. Currently, there are items for evaluating the present, future, and past of the Resort Industry, however no academically established priority of the items. The purpose of this research, a follow-up research of Kim, Hak-Jun & Kim, Dea-Kwan(2007), “A study of suitability of the indicators for the Key Management Performance Evaluation in the resort industry”, is development on significancy and priority of Resort Industry KPI for domestic travel product planning. As a result of the study, Customer Perspective was understood to be most important, next Financial Perspective, Internal Process, and lastly the Learning and Growth Perspective. KPI’s priority consists of Operating Profit Rate in first place with a significant rate of 0.147. Next, following up was the Revisiting Intention Rate and Customer Satisfaction Rate. The results implicate that in the domestic Resort Industry the business strategy should select and invest in limited capitals by investing in the Customer Perspective and corresponding to the Needs and Wants of the customer to induce revisits. | 관광학 | null | kci_detailed_000136.xml | |||
ART001534459 | oai_dc | 커피전문점의 문화마케팅에 대한 소비자 인식 연구 | A Study on the Costumers’ Perspectives on Coffee Shops' Culture Marketing | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김기영(경기대학교); 김민경(경기대학교)"
] | This study investigates about the recently emerging culture marketing factor's influences on a coffee shop's company image, its quality recognized by customers, and the customers' attitudes to suggest basic data for effective culture marketing strategies. This study's analyzed results are summarized as follows: First, among the culture marketing 4 sub-factors of culture promotion, culture support, culture directing, and culture company's activities, it was appeared that 3 sub-factors of the culture support, the culture directing, and the culture company's activities positively influenced on a coffee-shop's company image. Second, it was appeared that the coffee-shop's company image positively affected on the customers' attitudes. Third, the all sub-factors of culture marketing-culture support, culture directing, and culture company's activities- was found to positively influence on the customers' attitudes. This time when the culture marketing becomes a new marketing strategy for companies, many companies should maximize their images or their company images, and perform suitable culture marketing tactics for their specialities and management purposes to raise their customers' loyalty in planning and developing their culture marketing strategies and tactics. | 관광학 | null | kci_detailed_000136.xml | |||
ART001534435 | oai_dc | 그린행동에 대한 태도, 이미지, 행동의도(방문, 권고)간의 관계 연구 | Investigation of the RelatioAmong Attitudes toward Green Behaviors, Image, Behavioral Intentions(Visit Intention, WOM Intention) in the Green Hotel industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"KIM YUNHI(대구가톨릭대학교); 한희섭(동아대학교)"
] | The current study was designed to investigate hotel customers’ environmental friendly decision-making process. This study proposed and tested the conceptual model including the critical components of one’s attitude toward green behaviors, overall image, and loyalty intentions(intentions to visit and recommend) in a green hotel context. A Web-based survey was employed to collect data through an online market research firm’s survey system. A total of 388 usable responses were returned. Following Anderson and Gerbing’s (1988) two step approach, the measurement model was first conducted to assess measurement quality, and then the structural model was estimated to test proposed model. The results of the measurement model verified an adequate level of reliability and validity of the measures. The findings from the structural model indicated that two major components of attitude(i.e., importance of being environmental friendly and perceived level of responsibility of corporations) significantly affect overall image of a green hotel, and this image is positively associated with loyalty intentions. Further, the current study results showed that overall image had a significant mediating effect on the formation of loyalty intentions. This study provides green hotel operators with useful insights about attitudes and image in relation to eco-friendly decisions, which eventually enable them to build up effective marketing strategies. Theoretical and practial implications, limitaitons of the study, and suggestions for future research are discussed. | 관광학 | null | kci_detailed_000136.xml | |||
ART001534429 | oai_dc | 한국을 문화 관광지로 홍보하기 위한 전통 가면극의 해외 공연 활성화에 관한 질적 연구 －봉산탈춤을 중심으로－ | Study on the Activation of Overseas Performance of Korea Mask Drama for Promoting Korea as a Cultural Tourist Destination: Focused on Bong-San Mask Dance | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최아영(서울문화재단); 박상현(한양사이버대학교)"
] | This study aimed to analyze the reasons why the Korea mask drama has not been activated overseas and explore the ways to activate its overseas performance. In order to achieve the goal, In-depth interview was conducted. The findings indicated the specific reasons why Korea mask drama had not successfully performed overseas. The respondents mentioned that the government had not sufficiently supported its overseas performances, the mask dance performance groups had some power confilict each other and they did not have willingness for performing overseas. The mask dancers’ unstable living was also pointed out as a crutial problem. In order to solve the problems, Korea mask drama should meet current audience expectations not staying in old style. Korean government should support Korea mask drama. The various experts of Korea mask drama are needed. The researches and education of Korea mask drama should be expanded. Based on the results, it is suggested that Korean government should have interest of Korea mask drama and give fund. Performers of Korea mask drama should develop creative version of mask drama. Local contacts should be updated and given to the make drama team. The program for general people should be developed. | 관광학 | null | kci_detailed_000136.xml | |||
ART001534440 | oai_dc | 호텔기업의 서비스 보증, 지각된 적합성, 지각된 가치, 관계만족과 애호도 간의 관계 연구 | A Study on the Relationships between Hotel Service Guarantees, Perceived Fit, Perceived Value, Relationship Satisfaction and Loyalty | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"전용수(부산롯데호텔(주)); 임상택(동아대학교)"
] | To achieve the above research purpose, the factors between constructs were deduced and a total of six hypotheses were selected. Next, a substantiation survey was carried out from April 10 to 30, 2010, targeting customers who empirical a food and beverage service guarantee at L hotel and N hotel (two representative hotels in Busan, South Korea) for substantiation analysis. Finally, frequency analysis, reliability analysis, factor analysis, confirmative factor analysis, structural equation analysis. Based on the above results, it can be concluded that hotels must ensure standardization by setting up a food & beverage service guarantee system that employs precise guidelines. The time frames, procedures, and evaluation methods of the service guarantees must be outlined precisely. Furthermore, to implement hotel's food and beverage service guarantees effectively, a flexible system of cooperation among departments is vital. The results in the hotel business is clear and well services are guaranteed to feel better service for customers on the suitability and value that is showing significant impact. Also provided is suitable for receiving services or feel that the experience is worth more to higher relationship satisfaction have shown that. And also service guarantees to customers for a hotel company Loyalty can be interpreted to be related. | 관광학 | null | kci_detailed_000136.xml | |||
ART001534454 | oai_dc | 호텔기업의 윤리경영이 조직시민행동에 미치는 영향 －조직몰입의 조절효과를 중심으로－ | The Effects of Perceived Ethics Management by the Hotel Industry on Organizational Citizenship Behavior: Centering on the Moderating Effects of Organizational Commitment | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최훈태(경기대학교); 박승택(조선호텔)"
] | This study concerns the effects of perceived ethics management by the hotel industry on organizational citizenship behavior and, specifically, determined how closely perceived ethics management was related to organizational citizenship behavior and analyzed what moderating effects organizational commitment performed. The results of the empirical analysis showed that ethics management in general was forming close association with organizational citizenship behavior but that dividing tendencies by the moderating variables of organizational commitment produced different results, with affective commitment failing to show moderating effects and continuance and normative commitment showing the effects. Therefore, it is very importantly suggested to reinforce the internal norm system and for managers to provide strategic insights based on establishment of practical and visible ethics management in order for ethics management to generate organizational performance by enhancing organizational citizenship behavior. | 관광학 | null | kci_detailed_000136.xml | |||
ART001534464 | oai_dc | 한국 귀금속 관광상품의 마케팅 방안 연구 －다이아몬드상품을 중심으로－ | A Study on the Diamond Marketing of Jewelry Tourism Products in Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임범종(극동대학교); 윤수진(극동대학교)"
] | The present study and the distribution structure of the diamond industry in South Korea about the reality was an attempt to improve the study, the starting point for the rough and polished diamond market, the uniqueness of the South Korea match was to seek to focus on strategic marketing. To this end, the following detailed research agenda setting and the diamond industry and target country studies were performed. First, the theoretical background, through the marketing activities in several important dimensions and concepts through the diamonds of the uniqueness of the product types and products were discussed. Second, the market demand through the active management of the general concept of becoming a marketing and looking out through the definition of marketing reality and diamond jewelry market was approaching. Analyzing the results of this study demonstrate that a diamond gives marketers implications are as follows. First, the importance of store management evaluation store atmosphere, reputation, design, the display shows the image with the highest average market is being evaluated as the most important factor. Second, a competent professional salesperson in the field is essential to increase the revenue. | 관광학 | null | kci_detailed_000136.xml | |||
ART001534430 | oai_dc | 박물관체험프로그램의 서비스품질과 체험요인이 재방문에 미치는 영향 | The Impact on Museum Experience Programs’s Service Quality and Experience Factor to Revisit | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양길승(호남대학교)"
] | The purpose of this study is to suggest appropriate directions for the museum management like exhibition, facilities through the investigation of the tourist’s revisit with the SERVQUAL of the museum tourism. To study this research are as follows: First, comparative analysis of the tourist’s service quality and experience factor and Revisit between Gwangju folk museum and Namdo folk food exhibition room. Second, perceived service quality enhances the level of revisit. Third, perceived experience factor enhances the level of revisit. The samples were about 280 visiter who were visit a museum located in Gwangju were processed using SPSS 18.0 for windows. The results of the study were as follows. First, as a result of the test of significance, the difference of the tourist’s service quality and experience factor and Revisit between Gwangju folk museum and Namdo folk food exhibition room are confirmed to be statistically significant. Second, the tourist’s revisit with the tourist’s service quality of the museum between Gwangju folk museum and Namdo folk food exhibition room are confirmed to be statistically significant. Third, the tourist’s revisit with the experience factor of the museum between Gwangju folk museum and Namdo folk food exhibition room are confirmed to be statistically significant. | 관광학 | null | kci_detailed_000136.xml | |||
ART001534467 | oai_dc | 외식기업에서 상사의 리더십유형이 직무만족과 조직몰입에 미치는 영향 | Effect that Firm’s Leadership Type gets Job Satisfaction and Organizational Commitment in Eating out Company | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"여운승(충청대학); 나영아(을지대학교)"
] | Purpose of this research wished to present way that can prove quality of service by applying eating out company enfilade person in efficient human strength management drawing necessary new leadership theory to eating out household mascot establishment by confirming theoretical relation with firm’s leadership and job satisfaction of enfilade circle and organizational commitment positively into compensation F value is 34.379 as result that execute regression analysis to verify that firm’s leadership exerts effect that keep in mind in job satisfaction of enfilade circle in eating out household mascot according to result and P-value Appeared by keeping in mind as statistical by 000.Also, R-square transformational leadership could know that exert effect that is significant to satisfy eating out company enfilade persons’ job by 286. Also, appeared that leadership exerts effect that keep in mind all in confidence interval 95%nae regression analysis result transformational leadership and transaction enemy to verify that firm’s leadership may exert effect that keep in mind in organizational commitment of enfilade circle in eating out household mascot. Therefore, transformational leadership of type of leadership can know that influence to all of eating out household mascot enfilade person’s job satisfaction course orga nizational commitment as can know through research that see, and case of transaction enemy leadership can know that influence in organizational commitment. Therefore, eating out household mascot enfilade persons satisfy and recognize that firm’s leadership which manage these to provide high service to be been absorbed in job exerts very important effect, and consider must try so that may possess transformational leadership exuviating in leadership past transaction enemy in job. | 관광학 | null | kci_detailed_000136.xml | |||
ART001534445 | oai_dc | 외식산업 품질관리 요인이 소비자 만족 및 추천의도에 미치는 영향 | The Effect of Quality Control Factors on Consumer Satisfaction and Recommendation Intention in Food Service Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김동수(관동대학교); 손병모(관동대학교)"
] | This study is aimed at inquiring into the effect of quality control factors on consumer satisfaction and recommendation intention in food service industry. A survey was carried out on 250 customers at 10 restaurants-each 5 resta urants(25 customers per store) in Gangnam and Gangbuk areas-who use top family restaurants in Seoul area of food service industries, a domestic brand and a foreign brand, by the use of structured questionnaires and direct visit of restaurants under managers’ help. Analysis showed that such quality control factors as customer response, intrinsic value, menu quality, atmosphere, cleanness and accessibility have a statistically significant positive effect on the consumer satisfaction in the food service industry. Besides, the consumer satisfaction had a statistically significant positive effect on the recommendation intention in the food service industry. In other words, when clean skills, food ingredients and indoor atmosphere are always maintained and used, and convenient facilities and accessibility factors are furnished with in the menu quality and comfortable indoor atmosphere for maintaining and offering good quality faithful to employees’ customer response of high quality and intrinsic value, and maintaining the service quality to live up to the expectation of various menus as quality control factors in the food service industry, the high consumer satisfaction is connected to the positive word-of-mouth and recommendation from the people around, contributing to the sales increase. | 관광학 | null | kci_detailed_000136.xml | |||
ART001534457 | oai_dc | 재방문자와 처음방문자의 관광 목적지 선호특성의 차이 | Attitudes about Travel Destination Choice: A Comparison of First Visitors and Repeat Visitors | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"정성채(호남대학교)"
] | This paper provides a comparative analysis of the attitudes. Attitudes about travel destination choice were compared for a sample of first visitors and a sample of repeat visitors. Segment profiles of visitors were developed from the responses of visitors and compared with visitors’ perceptions of destination attractions. 19 tourist attracting attributes were used for the evaluative criteria on the basis of the assumption what the importance of attributes is a measure of how desirable a tourist attracting attribute when an individual selects a travel destination. Factor Analysis and difference analysis were used to determine the relationship between the perception of first visitors and repeat visitors and our determined tourist attracting attributes. The results indicate that first visitors and repeat visitors have different perspectives of what travelers choose a certain travel destination. First visitors are more tourism oriented and tended to behave in a more passive and hedonic manner, while repeat visitors demonstrate a activity orientation. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384161 | oai_dc | 한일관광교류의 역사, 장애요인 분석을 통한 한일관광교류 활성화 방안 연구 | A Study of Activating Korea-Japan Tourism Cooperation through Assessing its History, Tourism Cooperation Barriers, and Their Solutions | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김성섭(세종대학교); 정지심(세종대학교 호텔관광대학); 이양림(세종대학교 호텔관광대학)"
] | Korea and Japan is called a relationship of ‘close but distant.’ The reason relies on experiencing together many interwined conflicts or cooperation. Thus this study’s objectives include investigating Korea-Japan collaboration history, assessing inhibiting factors in the tourism cooperation, and suggesting several suggestions. As current issues emerging between two nations, diplomatic conflicts, lack of tourism infrastructure in Korea, tourism image of the two countries, some problems in cultural exchange are described. Suggested solutions include cutting down on emotional measures on diplomatic issues; cooperation between civilians, municipalities, and central governments; strengthening competitiveness of Korean cultural tourism; and enhancement of tourism image. This study explored historical exchange, inhibitors and solutions emerging in the middle of tourism cooperation. Without deliberating the kaleidoscope of worldwide situations intermingled among countries this is likely to be a delusive and erroneous approach to estimate mutual tourism flow. Thus in a situation of development of numerous economic model techniques, future study is needed to identify influential external factors over history to predict future tourism demand, not depending only on past tourism-related numbers. This will more precisely estimate tourist flow and reasons for increasing or decreasing tourist demand between the two countries which share a favorable and unfavorable history because of territorial issues or different religions or ideologies. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384220 | oai_dc | 숙박선택속성을 통한 숙박업체유형별 세분화에 관한 연구 | A study on Service Choice Attributes as Determinants in Selecting Preferable Types of Accommodations | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이희승(호남대학교); 전혜진(한양사이버대학교)"
] | Previous researches on the accommodation studies have regarded the market as homogeneous, in spite of the fact that the travelers have different attributes when selecting the preferable types of accommodations. Thus, this study was aimed to find out determinant factors in selecting accommodation types and suggest marketing strategies to stay competitive in ever-changing lodging industry. In order to accomplish this empirical research, 260 questionnaires were analyzed by using SPSSWIN, and the LIMDEP(LlMited DEPendent) 8.0 program was used in analyzing the determinants of preferred types of accommodation using the multinominal logit model(MNL) approach. Results of the multinomial logit(MNL) model approach indicated that hotel preferred group regarded leisure facilities around a hotel and accessibility is important factors. While resort preferred group regarded leisure and sports facilities in resorts is important factors. Whereas pension preferred group did not expect high service quality during their stay but surrounding views and working with leisure facilities in the area and their accommodation is important. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384234 | oai_dc | 호텔회계정보시스템의 품질이 이용자만족에 미치는 영향 －이용자태도의 매개효과를 중심으로－ | Impacts on quality of HAIS on the Users’ Satisfaction: Mediating Effect of Users’ Attitude | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤세남(대구가톨릭대학교)"
] | The environment encompassing hotel industry has been changed drastically in terms of economic, market share, technical, and so on forth. The information system of hotel accounting provide a wide range of benefits to the users of the system including decision making and supporting operation. This study was design to investigate the relationship the quality of hotel accounting information system and the users satisfaction as well as the mediating effect of users attitude toward the system. Questionnaires were prepared and distributed to the employees in hotel industry. Total 306 cases were collected and analyzed to accomplish the study purpose. The result of analysis revealed that the all hotel accounting information system quality including system, information, and service quality influences the satisfaction of system users. The mediating effects of users attitude were proved as effective between the hotel accounting information system quality and users’ satisfaction. From a managerial point of view, results also showed that users’ attitude mediate users’ satisfaction. Based on these results, author suggested users’ attitude education. Lastly, applications and related limitations are discussed. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384163 | oai_dc | 전통한옥민박 체험관광의 관광객 만족도 및행동의도에 관한 연구 －전주한옥마을을 중심으로－ | A Study on the Tourist’s Satisfaction and Behavioral Intentions with the Experiential Tourism of Home-stay in Korean Traditional Hanok: Case Study of Jeonju Hanok Village | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"문창현(전북대학교)"
] | The purpose of this research is to suggest appropriate directions for the experiential tourism of home-stay in Korean traditional Hanok through the investigation of the tourist’s satisfaction and behavioral intentions with the service quality in case of Jeonju Hanok Village. This research focus on the effect of the service quality of the experiential tourism of home-stay in Korean traditional Hanok on the tourist’s satisfaction and behavioral intentions. And it also focus on comparative analyses of differences of the tourist’s satisfaction and behavioral intentions classified by their visit experiences and demographic characteristics. The results of this study are summarized as follows. First, as a result of the test of significance, the difference of the tourist’s satisfaction and behavioral intentions between first time visitor and repeated visitor is confirmed to be statistically insignificant. Second, the difference of the tourist’s satisfaction and behavioral intentions in aspect of the tourist's demographic characteristics (sex, age, an academic background) is confirmed to be statistically significant. Third, the tourist's satisfaction with the service quality of the experiential tourism of home-stay in Korean traditional Hanok appears to be positively correlative with the tourist’s comprehensive satisfaction. Fourth, the tourist’s satisfaction with the service quality of the experiential tourism of home-stay in Korean traditional Hanok appears to be positively correlative with the tourist’s behavioral intentions. Fifth, the tourist’s comprehensive satisfaction appears to be positively correlative with the tourist’s behavioral intentions. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384164 | oai_dc | 국내 순여행도매업 종사자의 직무 스트레스 요인 －인구통계학적 특성과 직업관련 특성을 중심으로－ | Tour Wholesaler Employees’ Job Stressor in Korea:focusing on Demographics and Job-Related Characteristics | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김선희(동신대학교)"
] | Tour wholesaler employees are vital elements in the quest for service quality and customer satisfaction. The tour wholesaler work environment presents a variety of demands and pressures which may become sources of stress for personnel. Stress can have negative impacts on both the employees and the organization. Therefore the purpose of this study was to develop the appropriate management methods aimed at the tour wholesaler employees’ Jobl stressors, focusing on demographics and job-related characteristics. To accomplish this objective, I applicate the job stress scale for Korean employees of the KOSHA. The random sampling was conducted on 20∼30 year old employees, from the 1st of December to the 31st of December. The study reported in this article investigated the stressors experienced by 128 tour wholesaler employees. The summary of results are as follows; first, females have a slightly higher job stress score than males; second, in contest with the Korean employees mean scores, the total scores of male and females are lower; third, the unemployment-experienced employees have higher scores with the inappropriate rewards factor. The practical implication is that the occupational stressor discontinuance program has to develop as soon as possible. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384193 | oai_dc | 관광지 이미지가 사후 관광 행동의도에 미치는 영향 연구 －인천광역시 월미도를 중심으로－ | The Effect of Destination Image After Visit on Tourism Behavioral Intention: Focusing on Wolmido, the City of Incheon | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"채예병(동서대학교); 이용철(동서대학교)"
] | This study carried out research on what effect images have on behavioral intention through empirical analysis and what effect the images have on the selection of tourist sites subsequently. To put all the results of this study together, it is suggested that the positive image for tourism formed by a specific destination for tourism act as very important factors for choosing behavior. In order to influence the intent to choose Incheon as destination of tourism through improving the image of Wolmido. first, it turned out that the current Wolmido is an attractive place for tourism with its name value, characteristics, peculiarity and recreation facilities. So, to strengthen the attraction and image for tourism constantly in future, it should inspire attraction to its destinations of tourism through the development of programs such as various events and festivals for people of all ages and both sexes in order to improve the current attractiveness for tourism on. Second, Wolmi-do should plan for the convenience for tourists by renovating constantly facilities for tourists' convenience such as facilities for food and beverages and accommodations in addition to its well constructed infrastructure for tourism for tourists. Third, judging from the greatest effect of ‘pleasant images’ and ‘amusing images’ among affective images on tourists' behavioral intention and future choice of Incheon as destination of tourism, the City of Incheon and Incheon Tourism Organzation must establish a plan for enhancing the image of tourism in Incheon by focusing on public relations and advertisement and need systematic strategies for the improvement of its image for tourism. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384226 | oai_dc | 국내저가항공사의 효과성 측정을 위한 측정도구의 개발 －말콤볼드리지 국가품질상을 중심으로－ | Developing Instruments for Measuring the Effectiveness of the LLC(Low Cost Carriers): Focus on Malcolm Baldrige National Quality Award | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김지흔(경희대학교 호텔경영학과); 이장우(경희대학교); 문재영(동서대학교)"
] | The purpose of this study is to develop the methodology for measuring the effectiveness of Korean Low Cost Carriers to use Malcolm Baldrige National Quality Award. We used confirmatory factor analysis testing the validity of the model. A draft of the questionnaire is prepared using the review of the Malcolm Baldrige National Quality Award Criteria Handbook and the previous literatures and this study conduct interviews with LCC experts and managers, and professors who are asked to assess the terminology, the clarity of instructions and the response format. The questionnaire is modified and pretested on some managers so that further problems with the measures and response format could be detected. Therefore we choose 109 questionnaires as follows; The Leadership is measured by nineteen survey questions (q_1-19), the Strategic Planning by twelve survey questions (q_20-31), the Customer & Marketon someby nine survey questions (q_32-40), the Information & Analysis by fifteen survey questions (q_41-55), the Hanan Resource Managend t by twelve-one questions (q_56-76), the Process Managend t by nine survey questions (q_77-85), and the Result by twelve-four survey questions (q_86-109). Questionnaire asked respondd theto indicate on a seven-poi t Likert scaleeto what leadership drives the quality systems that cause the business results.
From the data, we received 272 replies from four Korean Low Cost Carries companies, however, 24 of them whose contents were considered unreliable were dropped from the further analysis, and thus a total of 252 were used in the final analysis. As a result, we found out 98 questionnaires in 19 sub-categories from 7 categories. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384222 | oai_dc | 외식소비자가 지각한 상호작용공정성이 관계품질과 고객의 자발적 행위에 미치는 영향요인 | Influence of Perceived Interactional Justices on Relational Quality and Customer Voluntary Behaviors for Restaurant Customers | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"조우제(한국국제대학교)"
] | This study is to set up a hypothesis and a research model about relationship between perceived interactional justice and relation quality and customers’ voluntary behaviors based on theoretical and practical results of established precedent researches, to analyze the structural equation model on hotel restaurant diners, to evaluate the research model and subsequently to provide marketing implications. First of all, interactional justice has a strong influence on immersion and satisfaction degree of relation quality. Secondly, interactional justice has a significant impact on customers’ voluntary behaviors including support, participation, commitment, etc. and so does customers’ satisfaction with the service experience by a restaurant employee. Thirdly, customers can trust and be immersed in the restaurant with affection if they have been satisfied beforehand, and it is more likely for customers to do some voluntary acts, as this study suggests. Consequently, it is more crucial on customers’ voluntary behaviors how fairly a core likeis treated by a restaurant employee. That is, PEOPLE, a restaurant employee’s intangible acts as well as material services like foods can increase sale by arousing customers’ voluntary acts like support, participation, commitment, etc. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384173 | oai_dc | 호텔기업의 지식경영활동이 지식경영성과에 미치는 영향 | The Impacts of the Knowledge Management Activities of Hotel Corporations on Their Knowledge Management Performance | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"신동주(강원대학교); 선우영수(강원대학교 경영회계학부)"
] | In today’s knowledge-based society, knowledge makes major contributions to the generation of individual’s value added through creation, spread, distribution, and utilization and serves as one of the principal sources of national competitivity. But hotel corporations whose dependence on their organizational members have neglected the importance of knowledge management activities. The ultimate goal of hotel corporations is to maintain their existence by securing competitive advantages over their competitors. In order to secure competitive advantages, they need to shed off the conventional paradigm of company management, which increasingly grows weaker as the industrial society turns into a knowledge-based one, and make effective use of knowledge, which is the core source of their wealth and competitivity, in their management. Thus this study set out to identify factors of knowledge management activity to result in great management performance to hotel corporations. It also aimed to suggest specific action plans for them to do knowledge management efficiently based on the results. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384230 | oai_dc | 육류원산지의 국가이미지가 품질지각 및 구매의도에 미치는 영향 연구 | A Study on the Effect of National Image on Perceptual Quality and Consumer’s Purchase Evaluation of the Country of Origin | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"전영호(군장대학)"
] | In the various studies, it has been consistently advocated that the perceptions of consumers about different kinds of imported products are affected by country of origin. However, not only these perceptions are related with the specific products but also, as the results of studies which about industrial goods, it is impossible for these perceptions of consumers to be generalized. Therefore, studies of origin declaration are necessary for understanding perceptions of consumers about specific food product such as beef. This study is to examine how country images and product images have influence on product evaluation of consumer. First of all, this study is to seek how the country image of USA affects the purchasing evaluations of consumers who buy USA meat product. Secondly, this study is to seek how the product image of USA affects the purchasing evaluations of consumers who buy USA meat product. The data for the empirical study were collected through a structured questionnaire survey for consumers who have and experience of buying USA meat. The total number of 350 questionnaires were distributed and 329 questionnaires were used in the statistical analysis. the data were analyzed suing SPSS 12.0. The result of country image of the USA and purchasing evaluation of consumer was significant. The product image and purchasing evaluation was also significant. In conclusion, this study shows that country image can be significant information for consumers to purchase the USA product. In other words, country image related whit the product can affect consumers when they purchase the products. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384205 | oai_dc | 레저활동 제약요인이 만족, 참여, 고객의도에 미치는 영향 | The Effect of Leisure Activity Constraints on Satisfaction, Participation and Customer Intention | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유승각(강원발전연구원)"
] | Examination of satisfaction by leisure activity constraints showed that the constraints have a significant effect on the expected satisfaction, and by independent variables, convenience factor out of structural factors, and intrapersonal factor and interpersonal factor out of individual factors have a significant effect on the expected satisfaction out of satisfaction factors when using leisure facilities. This result proved that individual factor (intrapersonal, image), interpersonal factor and structural factor (program, public relations, convenience) have a significant interrelation to leisure activity constraints. In particular, high age is influenced by interpersonal factors with one’s partner in many ways, and the unmarried is also influenced by facilities structure in many ways, which is caused by the propensity looking for various amenities. Above-mentioned results proved individual factor(intrinsic, image), interpersonal factor and structural factor(program, public relations, convenience) have a very significant interrelationship to leisure activity constraints. High age and the unmarried are significantly influenced by interpersonal factor with a partner and structure of facilities, respectively, which are caused by the propensity to look for various amenities. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384217 | oai_dc | 레스토랑 고객불평 해소를 위한 대응 전략에 관한 연구 -서울시내 P호텔 레스토랑을 중심으로- | A Study on the Response Strategy for the Restaurant to Resolve Customer Complaints - Application to the P Hotel's Restaurant in Seoul Area- | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이정자(강원대학교); 이창국(강원대학교 관광경영학과)"
] | The purpose of this study is to analyze the factors that create consumer complaints and the strategies that were needed to resolve them. It consists of 150 questionnaires to survey the P hotel restaurant in Seoul City, then the returned paper were just only 123 questionnaires that was used for the basis of the analysis. The survey shows that, a complains are mainly given impact to food, institution, services, and prices were set as independent variables. And the personal complaint boycott, negative word of mouth, and to seek compensation were set as the dependent variables. The data has been analyzed through frequency analysis, factorial analysis, reliability analysis and multiple regression analysis by the used of SPSS VER12.0 The complaint about the behavior of the restaurant staff towards the treatment or service provided to the customer, the negative word of mouth, about the food complaints, and the personal price boycott will affect the pursuit of compensation. As a result of P hotel restaurant’s consumer’s complaints, education system about customer satisfaction must be introduced to the employees and members of the company as a whole, in order to prevent feedbacks from the customers regarding to the service, product, and price. In addition, building a system towards new variety of food trends and food ingredients must be implemented for a decent food and customer’s satisfaction. | 관광학 | null | kci_detailed_000136.xml | |||
ART001389363 | oai_dc | 지각된 조직적 지원이 상사의 신뢰에 의한 호텔종사원의 이직의도에 미치는 영향 | The Effect of Perceived Systematic Support on the Hotel Employee's Turnover Intention due to Their Trust toward Their Superiorities | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이광옥(광주대학교)"
] | This research conducted both documental research and demonstrative research to see how the systematical support that the hotel emoployee perceive influence their turnover intention due to the catalyst effect of therir confidence in their superiors. The research focused on whether perceived systematic support has a considerable effect on the desire to change occupations, whether the employees' confidence to the superiors has a effect on the turnover intention, and whether if the employees' trust to superiors act as a catalyst when perceived systematic support has a considerable effect on their turnover intention. In result of proof and analysis, first, as higher the perception of the perceived systematic support to their superiors, the lower was the employees' desire to change occupation. Second, the higher the trust of the employees to their superiors, the lower was the turnover intention. Third, the higher the percption of the support ot their superiros out of the perceived systematic support, the lower was the employees' desire to change occupation and the higher the gain-sharing, the lower was the employees' turnover intention. Foruth, the higher the perception of the support to superiors and co-employees out of the perceived systematic support, the higher was the trust to superiors and this acts as a catlayst to lower the turnover intention. Therefore, this research presents to hotel-industry CEOs that the trust to employees has a substanctial influence on the overall employee-loyalty in the business. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384232 | oai_dc | 호텔기업의 고용불안정성이 조직시민행동에 미치는 영향 －조직냉소주의 매개효과를 중심으로－ | The Effects of Employment Instability on Organizational Citizenship Behavior by Hotel Industry: On the Mediating Effect of the Organizational Cynicism | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최우성(호남대학교)"
] | The purpose of this study was to examine the relationship between employment instability and organizational cynicism, organizational citizenship behavior. The major findings of the study are summarized as follows: First, regarding the relation between employment instability and organizational cynicism, a higher employment instability leads to higher organizational cynicism. Second, regarding the relation between organizational cynicism and organizational citizenship behavior, the higher organizational cynicism, the less organizational citizenship behavior. Third, regarding the mediating effect of organizational cynicism on the employment instability and organizational citizenship behavior, organizational cynicism has shown a partial mediating effect. Based on the results, hotel firms should provide their employees with appropriate information to not face job uncertainty, enforce job education so that employees are able to acquire self-control on any given circumstances, and when a hotel firms inevitably changes it’s organizational structure or employment relationship, it should provide it’s employees with sufficient background information to persuade and let employees understand about the changes. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384198 | oai_dc | 패밀리레스토랑 체험마케팅이 브랜드 이미지와 신뢰도 및 충성도에 미치는 영향 - 20~30대 소비자를 대상으로 - | The Effect of Experience Marketing in Family Restaurant on Brand Image, Reliability and Royalty: on Consumers in Their Twenties to Thirties | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송경숙(호원대학교); 박계영(성화대학 호텔조리제빵과)"
] | This study aims at understanding the effect of experience marketing in Family Restaurant on brand image, reliability and royalty to establish strategies for the brand management of Family Restaurant. An empirical survey was made on 392 participants in eating out events in their twenties-thirties. The results of this study are summarized as follows. First, the effect of experience marketing in Family Restaurant on brand image showed that emotional, perceptional and behavioral factors have a significant positive effect on the brand image(p＜.01). Second, the effect of experience marketing in Family Restaurant on brand reliability showed that sensible, emotional and perceptional factors have a significant positive effect on the brand reliability(p＜.01). Third, the effect of brand image in Family Restaurant on brand reliability showed that the brand image has a significant positive effect on the brand reliability(p＜.01), and the higher brand image goes, the brand reliability rises .554. Fourth, the effect of brand image in Family Restaurant on brand royalty showed that the brand image has a significant positive effect on the brand royalty(p＜.01), and the higher brand image goes, the brand royalty rises .464. Fifth, the effect of brand reliability in Family Restaurant on brand royalty showed that the brand reliability has a significant positive effect on the brand royalty(p＜.01), and the higher brand reliability goes, the brand royalty rises .417, meaning that the continuous performance of sensible, emotional, perceptional and behavioral experience marketing in Family Restaurant acts as their positive experience., theequently, the raise of key custoeffe’ royalty and the continuous custoeff management through the introduction of enjoyable factors-added Family on the whole programs were higher with the culture-experience and tradition- experience programs. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384177 | oai_dc | 서비스스케이프가 종사원의 서비스 지향성과조직유효성에 미치는 영향 | The Effect of Servicescape on Employee’s ServiceOrientation and Organizational Effectiveness | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"황의남(한식갈비전문점)"
] | The effect of servicescape in a traditional Korean style ribs restaurant on employee’s service orientation and organizational effectiveness showed that aesthetics, sanitary cleanness and accessibility have an effect on employee’s service orientation. Cooperation and accessibility were also adopted in the effect on employee’s voluntary customer service, which organizational effectiveness rose with these factors gone up. In other words, well equipment with accessibility movement is convenient by comfortable and wide work moving line when clean health control and internal food delivery prior to aesthetic beauty and safety of indoor space in receiving customers for long time on internal employees’ service characteristics can provide customers with service of higher level, and continue customer-centered service orientation. The maintenance and continuance of this work environment are main variables raising employee’s service satisfaction and intensity of service commitment within organization to improve organizational effectiveness. Consequently, considering the lack of efforts to internal employees’ work moving line or beautiful aesthetics and clean comfortable environment from a angle of employer until now, customer-centered facilities or service are important to customers, but full consideration of concern paid little attention to employee’s heightened desire level can provide an elevated service quality. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384166 | oai_dc | 호텔산학실습 참가자의 인식속성 차이 및 필요도에 관한 연구 | A Study on the Difference of Participants’ Recognition and Necessity of Co-op Program | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"서정모(롯데호텔 객실팀 매니저, 세종대학교 호텔관광경영학박사); 권태일(한국문화관광연구원)"
] | The purpose of this paper is to analyze the difference of recognition attributes in Practical Trainee participated in Co-op Program and the necessity for participation of Co-op program. The data for this study were collected through the survey conducted to the students experienced Co-op Program in the major 3 hotels in Seoul. Total 282 out of 300 surveys were used for analysis by applying SPSS(15.0). To perform the study, IPA (Importance-Performance Analysis) matrix was used and it presented issues happened from Hotel Co-op Program. In addition, IPA assisted this study utilized as a strategic marketing mix. According to the results of paired T-test, 9 out of 24 items regarding Co-op program, the difference of Importance and Performance reveled significant in 0.5% significant level. IPA matrix of cave visitors' shows us what needs to be kept up the good work, what needs to be concentrated here, what the low priority are, or what the possible overkill are. The most of the problems could be solved in actual situation, however, employment issues generated through Co-op Program are still in existence. Therefore a counter plan of this issue will be need for resolving the real problem in Co-op Program. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384159 | oai_dc | AHP기법을 활용한 지역관광개발사업 특화계획 우선순위 선정에 관한 연구 | A Study on the Decision Making for Specialization Plan in the Regional Tourism Development Business applied on Analytic Hierarchy Process | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김사영(대구과학대학교)"
] | The purpose of this study is to identify the priorities with respect to the specialization plan in the regional tourism development business. As a theoretical research, this study reviews the domain of the specialization plan, the segmentation of the development pattern, and the assessment system in the regional tourism development business. The data used in this thesis is collected from tourism development specialists. Through a preliminary investigation 220 lists of questions were distributed from May 13, 2008 to July 16, 2008 and from among them 91 lists were used. Expert Choice 11.5 was used to do pairwise comparisons and priorities assessment. Based upon the results of empirical analysis, the priority order sets of the specialization plan in the regional tourism development business should be related to the experience in tourism development, tourism attractions development, event tourism development, and shopping tourism development. The priority order sets of experience in tourism development should be related to the cultural experience, natural experience, sports experience, and industry experience. The priority order sets of tourism attractions development should be related to cultural heritage sites, famous site, natural sight site, drama set. The priority order sets of event tourism development should be related to cultural festivals, sports events, expositions, and exhibitions. The priority order sets of shopping tourism development should be related to traditional foods, local produce, traditional markets shopping, and industrial products. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384211 | oai_dc | 오픈주방시스템 주방종사자의 직무스트레스와 직무만족 연구 | A Study on the Job Stress and Job Satisfaction of Kitchen Employees in the Open Kitchen System | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김기영(경기대학교); 김민경(경기대학교)"
] | In the advanced countries such as in the USA or Europe, bright and clean open kitchens have already become a new trend and the trend used to be found only in some Italian- and Japanese-style restaurants in hotels in the country, but recently, it has been spread to family restaurants, fast food shops and Korean restaurants. However, it would be necessary to analyze whether the open kitchen system has been designed corresponding to the flow of work from employees’ point of view. The kitchen system for meet the needs of customers may have a negative impact on kitchen employees. In addition, all of their behaviors are exposed to the customers, they may feel some burden and it could disturb their job commitment and become one of the factors for job stress. Under the circumstances of many restaurants’ changes to an open kitchen recently, this study aims at exploring efficient ways to manage stress in the open kitchen by examine job stress and the factors to interrupt job satisfaction among the employees working in the open kitchen. For the accurate statistical treatment, this study went through the process of data coding and data cleaning for collected data and it used an SPSS WIN 14.0 statistics package program; meanwhile, for the analysis of collected data, an empirical analysis was performed by using frequency analysis, cross tabulation, reliability analysis, validity analysis, factor analysis and regression analysis of variance. The result of the empirical analysis in this study is as follows. First, the better the education and training on hygiene and safety have been established, the more job stress they feel; and the better the conditions of human management and facilities are, the less job stress they feel. Second, as for the relationship between job stress and job satisfaction, the more job stress they feel, the less job satisfaction they have. Third, the management of the internal environment factors such as facilities, human resources, hygiene, and safety have influence on job satisfaction of culinary employees. Consequently, there should be the plans for managing and operating human and material environments and preventive environments for hygiene and safety altogether when arranging the facilities, equipments and utensils in the kitchen. Moreover, it is necessary to inspect and educate employees in hygiene and safety because the job stress factor is significantly influenced by safety and hygiene conditions. And a lot of efforts of companies and managers are needed to recognize the necessity of such checks and education. Also, there should be such encouragement as rewards and advantages for the employees who follow the rules of health and safety very well. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384169 | oai_dc | 스토리텔링 요소가 문화관광축제의 기획과 축제효과에 미치는 영향 | The Influence of Storytelling Factors on the Planning of Culture and Tourism Festival and Its Effect | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이희원(호원대학교); 박철호(안양대학교)"
] | The propose of this study is to find a method of constructing storytelling factors of the festival organizers in order to promote the economic, socio- cultural effect of the festival in the reality of high importance of the outstanding festival planning. Results from empirical analysis revealed the followings: 1. it was proved by the reliability and validity validation that the measured variables elicited by specialists and literature research on storytelling factors that may be used in planning of culture and tourism festival, and on festival planning as well as the effect thereof, were all adequate. 2. author could have examined eight latent variables, that is, such storytelling factors as locality, specialty, world-wide vision, design, and emotional expression, as well as the festival planning, and also the measured variables that had most important influence on measuring both economic and socio-cultural effects thereof. 3. results from investigation indicated that the culture and tourism festival planning had significant influence on economic and socio-cultural effect of the festival. 4. it was investigated that specialists in festival planning regard the festival program and the merchantability of the festival as the most important factors in planning culture and tourism festival. And that conformity of theme and originality of festival also indicated a higher standardized regression weight. 5. results from analysis of relationship between storytelling factors and economic effect of the festival revealed that there were significant impact relationships therein. 6. the results from analysis of relationship between storytelling factors and socio-cultural effects of the festival indicated that there were significant impact relationships between them. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384162 | oai_dc | 스포츠이벤트 서비스품질이 참여선수 만족과행동의도에 미치는 영향에 관한 연구 －2007 제주 철인 3종경기를 중심으로－ | A Study of Service Quality on Sport Event Participants’ Satisfactions and Behavioral Intentions: A Case of Jeju Ironman Triathlon Race in 2007 | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"고계성(경남대학교); 김기윤(제주관광대학교)"
] | This paper examines sport event participants’ satisfactions and behavioral intentions about the service quality of ironman triathlon race in Jeju. The items for measuring service quality are developed by previous related sports studies. 17 attributes were applied. A total of 160 out of 190 participants are required to rate the service quality attributes. These attributes are grouped into four dimensions; excitement, facility environment, service, and place. It illustrates through multiple regression analysis, several areas are suggested and recommended. First of all, excitement and place dimensions are positive impact on participants’ satisfaction and recommendation to others. Second, all dimensions except service are positive impact on participation again next time. These findings suggests several management policies for better next iron races. First, it needs a variety of exciting programs for them to be happy. Second, it needs present event place to be the best place with better regional value with the brand. Even though this paper have some limitations, this result will provide several implications. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384229 | oai_dc | 외래관광객의 한국음식 선택속성에 대한 중요도－만족도 불일치가 전반적 만족도에 미치는 영향 | The influence of gap between importance and performance of factors affecting Korean food selection upon overall satisfaction of foreign tourists | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오지은(한세대학교); 한진영(관동대학교)"
] | The purpose of this study is to analyze positive, negative, and total gaps between pre-implementation importance and perceived performance of factors affecting Korean food selection of foreign tourists, who have ever been to Korean restaurants during their visit. Also, this study attempts to examine if each gap affects on their overall satisfaction of Korean food applying the ordered probit model. Main results show that five factors are identified, that is, ‘physical facilities factor’, ‘translation of menu in foreign languagesㆍconvenience factor’, ‘tasteㆍnutrition factor’, ‘menu diversityㆍprice factor’, and ‘service factor’. Among these factors, ‘translation of menu in foreign languagesㆍconvenience factor’ significantly affects overall satisfaction of Korean food and special attention is given to decrease the of menu in foreign la-performance of ‘translation of menu in foreign languagesㆍconvenience factor’ for foreign tourists. | 관광학 | null | kci_detailed_000136.xml | |||
ART001384172 | oai_dc | 개인과 조직의 가치관 일치가 호텔종사원의 업무성과에 미치는 영향 | An Effect of Agreement of Values between Person and Organization on Hotel Employees’ Business Performance | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"우찬복(호남대학교); 서금자(호남대학교 호텔경영학과)"
] | The purpose of the study was to examine whether agreement between hotel employees’ values and a hotel organization’s values had a significant effect on absorption in organization, job satisfaction and self-development which were factors of hotel employees’business performance. To achieve the purpose, the study carried out literary research and positive study. As the results of positive study, first, the study could see that agreement with a hotel organization was increased as much as the hotel employees’scholarship, service period and annual salary were increased. The study could see that new employees at a hotel had a high membership of the hotel organization since they had high consciousness of goal for an hotelier. Second, the study could see that hotel employees highly appreciated absorption in hotel organization, job satisfaction and self-development as much as their scholarship, service period and annual salary were increased, and dreamed self-realization as an hotelier when they overcame difficulties suffering from a hotel. Third, the study could see that hotel employees had a very distinct consciousness of goal and a strong pride for a hotel by experiencing difficulties in the field through the above results. Fourth, the study could see that hotel employees’ business performance was raised as much as hotel employees’ values and the hotel’s organization came to an agreement. Namely, hotel employees had ownership of a hotel gradually if they had membership through communication with their colleagues and seniors when they entered the hotel for the first time, and had a sense of duty as a promising job. Through the above results, the study could see that it was necessary to improve training programs of new employees in human resources management that hotel enterprises sufferedfrom the most difficulties. It is the best method to reduce labor cost to reduce a separation rate. Therefore, each hotel should make educational and training programs to raise membership, ownership and loyalty of full-time employees and carry out internal marketing to give them pride so that they might have ownership for the hotel. | 관광학 | null | kci_detailed_000136.xml | |||
ART001310077 | oai_dc | 패키지 관광객이 인식하는 호텔서비스에 대한 만족도 분석 | An Analysis of Package Tourists’ Satisfaction with Hotel Service | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박영기(경원대학교); 공효순(남서울대학교)"
] | This study is intended to examine a difference of package tourists’ satisfaction with the hotel service, and to provide the measures for a successful cooperation relation of a tourism company and hotel by suggesting the improvements. For it, the analysis of difference was conducted by classifying into a gender, age, occupation, and purpose of tourism, which are demographic characteristics. As the result, there was the difference in the hotel service satisfaction by age. Accordingly, there needs to be efforts for improving the general services including a public area cleaning, interior, restaurant staff’s kindness, guest room service in order for the aged guests to satisfy the hotel service. Second, because there were diverse differences in the hotel service satisfaction by occupation, it is necessary to provide the quality service through education. Third, there was the difference in the hotel service satisfaction by purpose of tourism. Accordingly, it is necessary to classify the package tourists for providing the differentiated service, not classifying them into the same guest group.
| 관광학 | null | kci_detailed_000136.xml | |||
ART001310002 | oai_dc | 여행사 종사원의 역할 스트레스, 소진, 그리고 직무태도와의 관련성 | The Relationship among Role Stress, Burnout, and Job Attitudes of Rontline Employee in the Outbound Travel Agency | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김판영(백석대학교); 박철호(안양대학교)"
] | The purpose of this paper is that investigates a model of role stress and burnout in out-bound travel agency. So, this study investigates the relationship between role stress variables and the burnout variables(emotional exhaustion, depersonalization, reduces personal accomplishment) of frontline employees, and the impact of burnout which felt by employee on employee's job satisfaction and intentions to resign in the travel agency. Data obtained from survey(an self administered questionnaire)of frontline employees working in the several outbound travel agencies in Seoul, Korea. The results show like below, it has positive relationships between role stress variables and burnout components. Perceived burnout phenomenon has negatively effect on job satisfaction and positively effect on resign intention of employee in the travel service. All variables of outcomes are affected by role stress. In the practical implications, travel service managers can take an action as like a social support to reduce employee's burnout. And employee has activity hobby for reducing the stress. Suggestions for the future search include an examination of other variables in role stress and expanding the sampling.
| 관광학 | null | kci_detailed_000136.xml | |||
ART001310085 | oai_dc | 골프관광객의 골프비용 지출과 골프동기 차이분석 | An Analysis on the Differences of Golf Expenditure and Motives Among the Golf Tourists | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이범재(세종대학교); 정경일(세종대학교)"
] | The purpose of this paper was to analyze the differences of golf expenditure and visiting motives based on their demographic and behavioral characteristics. The samples were collected from 178 amateur golfers who were residing in the Seoul & Vicinity Area. The data processing method was factor analysis for visiting motives, and t-test/oneway-ANOVA for the analysis of differences. Descriptive statistics indicated that the average monthly expenditure was 763,000 Won and there were 6 factors of visiting motives such as leisure activity, human relation, competition, enjoyment, nature-friendliness, and health. The results of difference analysis showed that firstly the professionals/self-owned worker group spent higher expenditure and paid more importance to human relation as their visiting motive, secondly the membership-holder group spent higher expenditure and paid more importance to various types of visiting motives like enjoyment, nature-friendliness, health, competition, thirdly the group whose golf companions were like-minded and business-related persons was characterized as more human-relation oriented and spent higher expenditure, and lastly Seoul/Vicinity residents group and 5 year-plus career golfers has more tendency to high expenditure and competition as their visiting motive.
| 관광학 | null | kci_detailed_000136.xml | |||
ART001310078 | oai_dc | 외식기업의 식자재 유통 상품 로지스틱스 전략과 성과 연구 | A Study on Strategic Performance of Logistics of Food Material Distribution Goods for Foodservice Industries | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김기영(경기대학교)"
] | Recently, as interest in the field of logistics becomes higher in many industries and the recognition that most costs arising out of corporate activities are involved in logistics is rising, efforts to achieve improvement in customer service with cost reduction by effective logistics management are being made. Specially, price competitiveness and subsequent cost reduction are keenly required of companies engaging in distribution of food materials for foodservice industries, thus it is the time to deeply recognize the role and significance of logistics for this. With the above-mentioned background, in this study, validation of measures for establishment of cooperation among the members of distribution channel was conducted based on a viable research model by setting up a hypothesis for investigation into benefit and function of global supply chain management(SCM) for raw materials goods of foodservice industries. How logistics activity of raw materials distribution goods and the information technology level as necessary for foodservice industries influence logistics performance was examined, and as a subsequent countermeasure, first, factors to cause innovative changes in small-scale foodservice distribution and logistics system were clarified. Second, reliability of procedure that a range of foodservice distribution information technologies are newly introduced was suggested. Finally, A road map for logistics administrators and managers was suggested as a scientific basis.
| 관광학 | null | kci_detailed_000136.xml | |||
ART001310013 | oai_dc | AHP/ANP을 적용한 지속가능한 해양관광지개발 결정요인 연구 | Research of Sustainable development of marine tourism determining factors applied AHP/ANP | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이재곤(경기대학교); 김혜영(동신대학교)"
] | This research for the sustainable development of marine tourist attractions collected through theoretical study based of the literature on domestic and international leading research and development plan for the marine tourist attractions that can be applied to determine the sustainable development of marine tourist attractions is to draw the relative importance of factors. The sustainable marine development plan for tourist attractions should be considered to determine the factors that determine the priority of the matter by taking advantage of anp(Analytic Network Process) and ahp(Analytic Hierarchy Process)techniques and the difference between priority, and to prevent reckless development and to minimize the damage of nature and to conservate the environment for our country in the sustainable development of marine tourist attractions, while minimizing damage to meet the needs of tourists’ marine tourism and economic benefits for local residents, effective planning and development plan for local government and professional planner for tourist attractions is the basis for tourist attraction planning to present a theoretical basis for the purpose
| 관광학 | null | kci_detailed_000136.xml | |||
ART001310060 | oai_dc | 관광객 이미지에 근거한 제주 지역 관광객 시장세분화에 관한 연구 | Market Segmentation by the Image Types of the Tourists to Jeju Island | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양승용(영남대학교)"
] | This study is done in order to segmentate the market with guests' characteristics after figuring out the tourism destination image targeting people who are visiting Jeju island. For the factual analysis, we analyzed the cognitive image with factors after surveying four major attraction sites in Jeju island. We found 5 factors, attraction, facilities, environment, accessibility, and kindness. In case of analyzing affective image with factors, it shows 2 factors, fun and arousing. In MANOVA separated from tourism image factor, the results shows 3 different cluster types which are muti-image seekers, affective-environmental seekers, and toursim-environmental seekers. We executed cross-tab among socio-demographics, trip characteristics, and tourism image clusters and figured out the information of segmentation.
| 관광학 | null | kci_detailed_000136.xml | |||
ART001309996 | oai_dc | 시티투어 관광자의 만족과 긍정적 행동의도에 미치는영향요인에 관한 연구 | A Study of Influencing Factors on Tourist Satisfaction and Behavioral Intention: focusing Suncheon City Tour and Yeosu City Tour | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김정훈(광주대학교)"
] | The purpose of this study is to research the influencing factors of tourist satisfaction and behavioral intention in City Tour. In this study, we selected seven influencing factors; ‘city tour guide service’, ‘food’, ‘souvenir’, ‘tourism attractions’, ‘city tour program’, ‘bus’, and ‘reservation/information system’. The following results were shown by testing five hypotheses using SPSS/AMOS. First, the city tour participants’ satisfaction level is different from their demography. Second, the city tour participants’ satisfaction have a good effect on revisit intention and mouse effects. Third, the most influencing factors( ‘tourism attractions’, ‘city tour program’, ‘reservation/information system’, and ‘city tour guide service’) have effect on tourist satisfaction and behavioral intention. The limitation of this research is that the results cannot be generalizes to other City Tour. Therefore a new approach for improving City Tour is needed to satisfy the needs of tourist and residents.
| 관광학 | null | kci_detailed_000136.xml | |||
ART001310020 | oai_dc | 지역축제의 물리적 환경이 볼거리인식과 방문만족에 미치는 영향 -2008 함평 나비 대축제- | The Effect of Physical Environment on Attraction Perception and Satisfaction in the Local Festival: Case of 2008 Hampyeong Butterfly Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박흥식(목포대학교); 장은경(목포대학교)"
] | The purpose of this study is to investigate the relationship between the physical environment, visitors’ attraction perception and visitor satisfaction of a local festival. We have surveyed 197visitors of the local festival and proposed three theses. As result of analysis, physical environment had relationship to attractions and visitor satisfaction, as attractions to visit satisfactions. We think these results provide very helpful evidence for understanding in visitor satisfaction of the local festival.
| 관광학 | null | kci_detailed_000136.xml | |||
ART001310098 | oai_dc | IFRS 재무제표 질적특성에 따른 USALI 정보유용성 제고 탐색 | Exploration for promoting accounting information usefulness of USALI based on qualitative characteristics of IFRS’ financial statement | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김혁수(청주대학교)"
] | The major goal of hospitality accounting is to provide valuable accounting information for economic decision makings of accounting information users. Korea hospitality industry’s accounting field has no concrete standard set up for it yet. As a consequence, it carries big problem such as hindrances of usefulness of hospitality’s accounting information. Recently, Korean GAAP(Generally Accepted Accounting Principles)accepts IFRS(International Financial Reporting Standards) suddenly to meet IFRS’ globalized unification trends. The qualitative characteristics of accounting information in IFRS’ conceptual framework are understandability, goal relevancy, reliability, comparability. With the former character’s factors, this research studies USALI(Uniform System of Accounts for the Lodging Industry)’s informational qualitative characteristics on which Korean GAAP acceptance is based IFRS’ informational qualitative characteristics. Therefore this article aims to explore alternatives for promoting accounting informational usefulness of Korea’s USALI in accordance with qualitative characteristics of IFRS’ financial statement.
| 관광학 | null | kci_detailed_000136.xml | |||
ART001310025 | oai_dc | 개인성격이 직무만족에 미치는 영향에서의 정규직과 비정규직의 조절효과 －특급호텔을 중심으로－ | The Effect of the Personality on the Job Satisfaction in Hotel Service Employee: Moderating Effect by Regular Workers and Non-Regular Workers | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이정실(동명대학교)"
] | This paper aims to investigate the moderating effect of regular workers and non-regular workers on job satisfaction in hotel service employee. And to identify how personality work to the job involvement and eventually impact the job satisfaction. The detailed factors regarding personality is classified based on the related literatures. Furthermore, the hierarchical regression analysis is used to analyze the extent to which the factor affect job satisfaction. The samples used for data analysis are 298 workers working for ten deluxe hotels including 138 regular workers and 160 non-regular workers. Research findings reveals that personality is major to influence on the organizational commitment. Also, the organizational commitment is major determinant to on the job satisfaction. In addition, work status has moderating effects between personality and organizational commitment, and between organizational commitment and job satisfaction
| 관광학 | null | kci_detailed_000136.xml | |||
ART001310055 | oai_dc | 베이커리 직원의 조직유효성이 직무성과와 고객지향성에 미치는 영향 | The Effects of Organizational Effectiveness on Job Performance and Customer Orientation in a Bakery | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김성혁(세종대학교); 황수영(안양대학교); 김형준(동국대학교)"
] | The purpose of this study was to investigate the influence of the employees perception of organizational effectiveness on Job Performance and customer orientation in a bakery. The questionnaire was distributed over a three weeks period from April 15th 2006 to May 5th 2006. Of the 350 distributed questionnaires 327 copies were used in the analysis to give a response rate of 93.4 percent. The results of the study were as follows. Firstly, organizational effectiveness including intention to leave, organizational commitment and job satisfaction exerted a significant influence on four factors of job performance. Secondly, Job performance had an impact on customer orientation. Finally, organizational effectiveness including intention to leave, organizational commitment and job satisfaction affected customer orientation.
| 관광학 | null | kci_detailed_000137.xml | |||
ART001310066 | oai_dc | 해외 여행경험에 따른 신혼여행상품 중요도－성취도 분석 | The Importance-Performance Analysis of Selecting Honey-moon Tour | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이용철(우송대학교)"
] | As more and more people participate in the boom of international travel, their experiences are increasing. Accordingly, their past travel experiences have impact on the travel related decision making. The physical experience will have a more impact on the decision making than any information from external sources can do. The approach based on experien ce is called “experience marketing.”Experience has economic value in the experience marketing. This study is to identify the difference of importance and performance in selecting honey moon tour products depending on the experience of international travel. Through the results, This study is to provide ways to develop new honey moon products and effective ways to market the products. | 관광학 | null | kci_detailed_000137.xml | |||
ART001309994 | oai_dc | Sustainability of Korean Casino Industry -Economic, Social, and Industrial Perspectives- | Sustainability of Korean Casino Industry -Economic, Social, and Industrial Perspectives- | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이충기(경희대학교)"
] | 현재 우리나라에는 17개의 카지노가 허가되어 운영되고 있으며, 이중에서 16개는 외국인전용, 1개는 내국출입 카지노이다. 카지노산업은 양면성이 있는데, 긍정적인 측면과 부정적인 측면이 있다. 긍정적인 측면으로는 외화획득, 소득, 고용, 부가가치, 그리고 재정수입 창출 등을 포함하며, 폐광지역을 활성화하거나 슬럼가를 재개발하는데 기여한다. 여가활동 측면에서 카지노산업은 관광객에게 Nightlife, 쇼, 이벤트, 사교활동 등을 제공한다. 이와는 달리 카지노산업은 도박중독, 사행심, 도산, 자살, 범죄, 성매매, 이혼 등과 같은 직간접적인 사회적 부작용을 발생할 수도 있다. 카지노산업을 공정하게 평가하기 위해서는 카지노산업의 긍정적 측면과 부정적 측면을 고려하는 것이 바람직한데, 이를 위해서는 카지노산업의 경제적 효과분석뿐만 아니라, 사회적 측면인 카지노개발로 인한 지역주민 인식평가, 그리고 산업적 평가를 실시하는 것이 필요하다. 본 연구에서는 한국 카지노산업의 지속가능성을 위한 종합적인 평가를 실시하고, 경쟁력 강화를 위한 시사점을 제시하고자 한다.
| 관광학 | null | kci_detailed_000137.xml | |||
ART001310094 | oai_dc | 외식기업의 사회적 책임활동과 관광지에 관한 연구 | Eating Out Corporate Social Responsibility Activity and a Study about the Tourism Area | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이윤호(충청대학); 진상희(호원대학교); 박미영(경기대학교 )"
] | As time goes by, much interest is drawn to ethical management and corporate social responsibility. Social responsibility activities of each company are expected to improve the quality of life of people living in tourism area. They are expected to increase income, invigorate local economy, create employment and make the area known to the public. This study has three purposes: First, it aims to introduce theoretical discussions on social contribution, one of corporate social responsibility activities; second, to examine social responsibility activities of domestic companies; and third, to discuss how corporate social responsibility activities would give a positive effect to local tourism business.
| 관광학 | null | kci_detailed_000137.xml | |||
ART001310035 | oai_dc | 관광수요 예측에서 정성적 영향 변수의 적용에 대한 실증 분석 | An Empirical Analysis of AHP's Application for Qualitative Factors in Tourism Demand: The Case of Korea | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"권태일(한국문화관광연구원); 이강욱(한국문화관광연구원)"
] | The purpose of this paper can be divided into two. First of all, this research investigate the process of calculating the weight of qualitative variable affecting tourism demand forecasting using the AHP(Analytic Hierarchy Process). Secondly, this study verify the analysis regarding the international tourism demand of Korea in long, mid, and short term by AHP(Analytic Hierarchy Process). Mostly in this research the applicable technique of qualitative variables affecting the forecast of international tourism demand is presented. The expected effect from this study are following. First, an objective and applicable measuring index of demand forecasting in tourism department can be presented. Second, the ground can adjust qualitative forecasting results in objective and reasonable can be presented in time series forecasting. Third, the limitation can be overcome by reflecting qualitative factors in regression analysis and time series forecasting.
| 관광학 | null | kci_detailed_000137.xml | |||
ART001310079 | oai_dc | 박물관 방문동기에 대한 척도 개발 | Development of Scale on Motives of Visiting Museums | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"손일화(동의대학교)"
] | This study was performed to develop scale by measuring evaluation of visitors' to the Busan Museum on the motives of visiting museums. As the result of performing descriptive statistic, the visitors to the Busan Museum highly evaluated the following items: understanding the creation and development process of the museum, contributing to the conservation of cultural heritage, communicating with people and being together with them, for union of family/colleagues and understanding local traditional architecture. As the result of factor analysis of motives of visit museums, five items such as intelligent motive, learning cultural heritage motive, refreshing motive, friendship, escape from the daily routine and rest regarding time motive were sampled as the factors with more than 1 eigenvalue. In addition, an item with more than 0.5 factor loading in the questionnaire about the motives of visit was removed in the process of factor analysis. Also, four factors in total are in a group as the result of the confirmatory factor analysis because the rest regarding time motive factor was 0deleted.
| 관광학 | null | kci_detailed_000137.xml | |||
ART001310099 | oai_dc | 호텔 서비스 이미지의 평가에 관한 연구 -전주지역 호텔을 중심으로- | A Study on the Evaluation of Hotel Service Images: Focused on Jeonju Local Hotel | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양만규(동신대학교)"
] | This study is focused on the image benefit cost criterion value and the pure image benefit score, of the service quality of local hotels through the theories and factor-analyses of hotel service. As the research method to accomplish the aim of this study, theoretical and positive research methods have been carried out side by side. The steps of the image decision projects of hotel service for the activating of identification on hotel service image have been examined. And the results are as the following. The first result is that ‘management system’ is the most effectual factor on the pure image benefit score, which is the priority order on the planning of hotel service image strategy marketing project. The second is that on the image benefit cost criterion value, ‘management system’ is the most effectual factor as well. The third is that with fixed budget the orderfrom the highest to the lowest on the image perception score goes to ‘management system’, ‘staff quality’, ‘accessibility’, ‘parking lot facility’, ‘safety’, ‘price policy’, ‘visual atmosphere’, ‘interior accommodation’, ‘exterior facility’, and ‘commodities’. The fourth is that the amount of invest for most effectual hotel service image strategy is eleven million eight hundreds thousand won..
| 관광학 | null | kci_detailed_000137.xml | |||
ART001310091 | oai_dc | 지방토속 향토음식의 이벤트전략이 브랜드자산에 미치는 영향 －강원도 설악권 관광메뉴를 중심으로－ | The Effect of Event Strategies for Native Local Foods on Brand Equity:Focused on the Tourist Menu for Seorak Areas in Gangwon-do | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김지응(신성대학교); 안종철(백석대학교 외식산업학부)"
] | The purpose of this study is to inquire into the effect of event strategies through various experiences of native local foods on brand equity. For this, a survey was conducted on 250 tourists, who had met with native local foods, by visiting tourist resorts of Seorak areas in Gangwon-do for 10 days from August 1 to August 10, 2008 with self-report, and data on final 225 tourists were applied for analysis. The results of this study were as follows. It showed that a sensible factor of event strategies for native local foods improved the brand image and preference by .451 and .294, respectively. And a cognitive factor improved the brand image by .201, and an emotional factor improved the brand preference by .439. Also, emotional and sensible factors improved the brand royalty by .381 and .293, respectively. In addition, the preference and image of cognitive brand equity improved the brand royalty by .491 and .354. Generally, the brand attitude of tourists had a positive effect on the brand equity, and the sensible, emotional and cognitive formation went up, through event experiences for native local foods. Consequently, the event strategies, which divide the experience of tourists into factors like sensibility, emotion and cognition, can lead the revitalization of tourism destination brand equity, and can be applied to the development and operation by inquiring into the experience field.
| 관광학 | null | kci_detailed_000137.xml | |||
ART001310088 | oai_dc | 개인가치가 베이커리 선택속성에 미치는 영향 | A Study on How Individual Value Affects to Attribute of Choice for Bakery | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"심여정(호남대학교); 김진강(호남대학교)"
] | Competition in Korean bakery industry became severe as bakery has excessively increased and supply has exceeded demand. To collect data for this study, I distributed questionnaire to 300 consumers who live in Gwangju. As a result, the following findings were obtained: First, individual value is important in demographical distribution. Especially, recognition about importance of individual value is the highest in twenties. Also, the level of concern about individual value is getting higher in proportion as educational background and income are getting higher. Secondly, importance about product（taste, freshness, quality of material, variety of product, well-being product) is the highest in the relationship of individual value and attribute of choice for bakery. Third, female has more concern about price, location, advertisement, sanitation, and service than male in the relationship of demographical distribution and attribute of choice for bakery. Also, respondents who are highly educated have relatively high concern about product, location, sanitation, and service. In addition, respondents who engage in service industry has the highest concern about service part. Moreover, single has more concern about every part than the married.
| 관광학 | null | kci_detailed_000137.xml | |||
ART001310054 | oai_dc | 관광전공자의 외국어 학습능력에 관한 연구 | A Study on the Foreign Language Learning Competency of Tourism Majors | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"민창기(동서대학교)"
] | Improvement of foreign language ability is important to the tourism majors who will play a key role in foreign tourist service industry. But few studies have been implemented for this purpose. This study aimed to assess the foreign language learning competency of tourism majors and to find out the relationships between foreign language ability and learning motivations as well as foreign language ability and advanced learning competency. Data were collected from the university students with tourism major in Korea. A statistical analysis of 482 samples indicated: (1) the basic and advanced learning competencies of tourism majors were generally low whereas the motivations for learning foreign language were relatively high; (2) there was a significant relationship between foreign language ability and learning motivations; (3) there was also a significant relationship between foreign language ability and advanced learning competency; (4) however, no significant relationship was found between learning motivations and foreign experiences. Implications of these findings, limitations of the study, and further research areas are discussed.
| 관광학 | null | kci_detailed_000137.xml | |||
ART001309987 | oai_dc | 부산 해운대 해수욕장의 가상적 방문가치 추정 | Estimating Non-use Value of Haeundae Beaches Using Contingent Valuation Method | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최나리(경남발전연구원); 김재원(신라대학교)"
] | In modern society, we directly or indirectly confronted with environmental problems. Growing to industrial society, people have had positive and negative influences by interacting with environmental problems, and have formed the relationships with them. The purpose of this study is to estimate the contingent value of visiting, as tourism resource at Haeundae Beach, which is located in East Busan City, using contingent valuation method. The results of this study are following; First, Traffic time is showed at minus correlations with the frequency of visit in Haeundae beach. Second, about the effect factors on payment intention, the higher recognition degree of nature preservation gravity, and older age show the higher for payment intention. But the higher for visit experience shows the less for payment intention. Finally, the assumed admission fee is estimated based on average WTP to tourists at Busan Haeundae beach on 2006. Haeundae beach has about 128 hundred million won of the value of visiting.
| 관광학 | null | kci_detailed_000137.xml | |||
ART001310028 | oai_dc | 지역이벤트의 관광효과분석에 관한 연구 -전주 국제영화제의 관광영향을 중심으로- | A Study on Analysis of Tourism Effect by Regional Event:Centered to Tourism Effect of Jeonju International Film | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김승겸(전주대학교 경영학과)"
] | The goal of this study is the jeton city area in the regional event measures the tourism effect of the supplier who is on the jeton international film festival center and the degree of spectator satisfaction is which degree, to banalize and which degree is applied to be and knowing for In order to evaluate the degree of satisfaction of the regional event examined worthy of that and catched the divided tourism effect analizal tool of between supplier and visitor, In research conclusion the most part is educational effect Especially place of staying is shorted of most part for instance buying, seeing, playing, eating. economic ripple effect of the International film festival Resultantly to the reagional event can influence to sightseeing effect of the area the possibility of knowing was the thin135g. So as to success of regional event needs to development in strategic regional event, city marketing, effective and popularitic strategy, opens mind, communication of artiness and popularity In the moment It required which is reginal event succeeds the passion is necessary specially.
| 관광학 | null | kci_detailed_000137.xml |
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