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ART001595637 | oai_dc | 호텔 예약서비스 웹사이트의 품질이 신뢰, 재이용의도 및 지식공유의도에 미치는 영향 | The Effects of Hotel Reservation Service Websites’ Quality on Customer Trust, Intention to Reuse and Knowledge Sharing | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김지윤(경희대학교); 이민재(경희대학교); 서원석(경희대학교)"
] | This study aims to find out the role of website qualities on the customers' trust and intention of reuse and its overall effect on knowledge sharing intention in online hotel reservation system. The results shows that information, transaction, communication and security quality of the website positively affects on the customers' trust. Communication and security quality have positive effects on the intention of reuse. Also trust on hotel reservation website has positive effects on the intention of reuse and knowledge sharing. Finally the intention of reuse is positively related with knowledge sharing intention. Implications and limitation are also discussed. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595644 | oai_dc | 호텔의 기업문화와 시장지향성, 경영성과의 구조적 관계 연구 | A Study on Structural Relationship between Corporate Culture & Market Orientation and Managerial Performance of Hotel | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최훈태(전북과학대학교); 이광옥(광주대학교)"
] | This study tried to closely examine empirically the structural relationship between corporate culture & market orientation and managerial performance, which is the performance variable of these things. According to the analytical results, the remaining 3 variables except hierarchial culture among relational culture, innovative culture, task culture, and hierarchial culture, which are sub-variables of corporate culture, respectively had positive(+) influence upon market orientation and managerial performance. Also, all variables of information creation, information spread, and information response for market orientation were analyzed to have positive(+) influence upon customer performance. These findings imply that a company manager needs to boldly escape from the hierarchial structure of emphasizing the relationship between subordinates and superiors and that the innovative and creative idea needs to be settled in the center of management on the basis that was formed confidence among co-workers. This corporate culture is being suggested to be just able to increase employees' market orientation and to improve managerial performance. Also, it is showing that the higher in employees' market orientation can lead even to indicating the higher managerial performance. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595519 | oai_dc | 중소 숙박업의 유형적⋅무형적 서비스품질이 전반적 서비스품질 지각에 미치는 영향에 관한 연구 | A Study on the Effects of Tangible⋅Intangible Service Quality of the Small and Medium Lodging Industry on Overall Service Quality Perception | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김삼희((주)이누리평생교육원); 김기수(김포대학)"
] | This research was conducted focusing on small and medium lodging industry classified as the lodging industry out of the hospitality industry. Indeed, efficient and effective distribution for maximization of limited resources is not made in small and medium lodging due to a lack of material and human resources. They do not figure not factors of service quality that affect perceived service quality and overall service quality in detail. In addition, they have different characteristics from hotels, but they are indiscriminately applying existing researches targeting the hotel industry to the small and medium lodging industry. To survive in a fierce competitive environment, they should come up with realistic and concrete measures and strategies that can enhance customers' perceived service quality and customer loyalty by maximizing limited resources. As shown in this study, since small and medium lodging find it hard to provide full service, they should provide intangible service quality in a way to distribute resources and to minimize costs by more considering tangible aspects of service. It has significance in having implications for marketing strategy that can enhance management performance and customer retention along with cost reduction. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595638 | oai_dc | 기후변화에 따른 제주도 관광 분야 적응전략에 대한 탐색적 연구－진지성여가, 전문화 이론, 통제소재 관점을 중심으로－ | An Exploratory Research on the Jeju Tourism Adaptation Strategies according to the Climatic Change: Focused on Serious Leisure, Specialization Theory and Locus of Control | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이영진(경희대학교); 송영민(안양대학교); 윤지환(경희대학교)"
] | This study intended to exploration for strategies for the adaptation of tourism in Korea in preparation against climatic changes to cope with tourism slow season by the effects of abnormal temperature phenomenon occurring due to climatic changes in the nation and abroad. With the study subject restricted to Jeju special self-governing province, the effects of the climatic change in Jeju island were examined, and activities that can be adapted to climatic changes were proposed in this study. In particular, strategies for mania and volunteer rather than general tourists were proposed to obtain the validity of the study. In other words, activities in areas that are judged increasingly dangerous due to climatic change were proposed in consideration of the trend that mania and volunteer tend to admit venturesome circumstances in association with specialization theory, serious leisure and locus of control. As major adaptation strategies, venture tourism as SIT, volunteer tourism program, utilization of natural snow sledge park etc were proposed. The strategies of adaptation of tourism over climatic changes proposed in this study require that safety be secured fundamentally. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595529 | oai_dc | 외식기업의 유통경로상 파워와 관계결속 관계 연구 | A Study on Power and Relationship Commitment as they Relate to Food Service Firms and the Distribution Channel | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김기영(경기대학교); 이동근(국제대학교); 배성일((주)한화 63시티)"
] | The purpose of to suggest a course of direction by analyzing the power and relationship commitment that exist between purchasing managers of food service firms and their suppliers. Purchasing mangers are not satisfied with how suppliers in a one-sided way delay supplying items and how they take disciplinary action against food service firms if they were to purchase competing products from other suppliers. The suppliers try to coerce the managers into purchasing products that they do not want, to lure the food service firms by giving incentives, and to increase the costs of products they provide. This negatively impacts the managers of food service firms from both monetary and non-monetary standpoints. Not only do the purchasing managers get monetary compensation that comes from the relationship with the supplier such as profits from sales but they also get positive feelings of good. The suppliers gain the trust of the managers. Providing detailed information of the products that the supplier provides and giving advice on how to take care of the products and so on give trust to the purchasing managers. The questionnaire was written up based on studies that looked into the relationships between retailers and manufacturers, manufacturers and distributors, franchisers and chain stores, which were more readily available for reference. As such, it is deemed that it was inadequate when applied to the present study's topic of the relationship regarding the food service market and the entities involved in the channel. Therefore many diverse variables should be introduced in a future study, including ones that can increase the level of understanding. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595541 | oai_dc | 지역축제 방문객들의 라이프스타일에 따른 만족도 및 충성도 차이분석 -산청 한방약초 축제를 중심으로- | Examining Differences in Local Festival Satisfaction and Loyalty between Two Clusters Based on Lifestyle: Focusing on Sancheong Oriental Medical Herb Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유근준(경희대학교); 박영진(경희대학교); 윤병국(경희사이버대학교)"
] | The purpose of this study is to empirically analyze influence relationship that satisfactory level has on loyalty according to lifestyle of visitors of Sancheong Oriental Medical Herb Festival. The study results are as follows.
First, the group that pursues various lifestyles was classified as group 1 and the group that considers individuality was classified as group 2. Second, it examined significant difference about satisfactory level between groups according to the group 1 and group 2 that were classified through a group analysis. Third, it was evaluated that loyalty of the group that pursues various lifestyles was higher in all measurement items.
As a result, the study proved there is effect on satisfactory level and loyalty according to significant different between groups and understanding of each characteristic of visitor’s lifestyle. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595512 | oai_dc | 계획행동이론을 이용한 자연기반 축제의 방문행동 이해: 환경친화적 관광 소비행동의 추가적 역할을 중심으로 | Understanding visiting behavior of nature-based festival: Focusing on environment friendly tourism behavior | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송학준(배재대학교); 이충기(경희대학교); 부숙진(청운대학교)"
] | This study aims to test the extended theory of planned behavior(TPB) in visitors’ decision-making process in attending a nature-based festival. Three nature related constructs of environmental concerns, perceived customer effectiveness, and environment friendly tourism behavior were added to strengthen the conceptual foundation specific to the study setting. The results of the study reveal that all newly added environmentally conscious perception and behavioral constructs formed positive and significant causal relationship with other constructs. All antecedents except perceived behavioral control were statistically significant in explaining behavioral intention to revisit the nature-based festival in this study. The revised TPB synthesized the volitional elements (attitude and subjective norm), non-volitional elements (perceived behavioral control), and environmental elements (environmental concern, perceived customer effectiveness, and environment friendly tourism behavior) together to propose decision-making mechanism of festival visitors. The findings offer richer implications in understanding visitors’ decision-making process that is strongly related to behavioral intention and suggest festival can be better planned and executed in a sustainable manner. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595525 | oai_dc | AHP를 활용한 국내 위탁급식사업의 KPI 우선순위 및 가중치개발에 관한 연구 | The Development on Significancy and Priority of KPI in Contracted Foodservice Business in Korea Using AHP | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김학준(경희사이버대학교); 김홍길(경희대학교); 김대관(경희대학교)"
] | The contracted foodservice business as an intangible service industry requires measurement in intangible values. By these measurements the limited capitals should be selected and invested to differentiate itself from competitors and secure competitiveness. Currently, there are items to evaluate the present, future, and past of the Contracted Foodservice Business, however no academically established priority of the items. The purpose of this research, a follow-up research of Kim, Hak-Jun & Kim, Ju-Yeon(2009) is development on significancy and priority of KPI in Korea. As a result of the study, customer perspective was understood to be most important, next financial perspective, internal process, and lastly the learning and growth perspective. KPI's priority consists of customer satisfaction measurement in first place with a significant rate of 0.187. Next, following up was achieved profit targets and achieved sales goals. The results implicate that in the contracted foodservice business in Korea the business strategy should select and invest in limited capitals by investing in the increased customer satisfaction measurement and corresponding to the needs and wants of the customer to increase customer satisfaction measurement. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595523 | oai_dc | 호텔기업의 펀 리더십이 서비스성과에 미치는 영향 －팔로워십과 집단응집성의 매개효과를 중심으로－ | An Influence of Fun Leadership on Service Effect in Hotel Business:Focused on the Mediating Effect of Followership and Group Cohesiveness | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"노선희(세종대학교); 권태일(한국문화관광연구원)"
] | The purpose of this study is recognize the necessity of fun leadership in hotel business and to structurally analyze the causal relationships among the factors of fun leadership, followership, group cohesiveness and service effect. With this, the study intended to suggest research implication applicable to effective organization management and human resource management in hotel business. The hypotheses regarding what kind of structural effect of fun leadership on followership, group cohesiveness and service effect were set up. Additionally, the study intended to suggest a way of effective fun management to organization management and service effect side in hotel business. In order to realize the purpose of this study, 4 latent variables(fun leadership, followership, group cohesiveness, service effect) were set up. To investigate structural relationships among variables, the study used a structural equation modeling. In addition, the questionnaire designed to analyze the study model empirically was circulated to hotel employees(restricted to the employees in permanent positions) working at the service encounter area. AMOS 7.0 statistical package was used to analyse collected data. According to the results of the research, it is proved that fun leadership in hotel business have a positive effect on service effect. In addition, this results was reinforced when it affected to service effect with mediating variables like followership and group cohesiveness. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595521 | oai_dc | 관광특구지역에 있어서 로컬관광거버넌스 형성의 영향요인에 관한 연구 | A Study on the Influencial Factors Forming Local Tourism Governance in Special Tourism Zones | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이연택(한양대학교); 김성태(한양대학교)"
] | This study intended to find out the influencial factors to form local tourism governance in Special Tourism Zones. Local tourism governance has been recognized and needed to activate the development of Special Tourism Zones since there are numerous tourism industry facilities as well as diverse stakeholders. For this study, a survey was conducted with a sample size of 227 in three Special Tourism Zones in Seoul. According to the results of this survey, four influencial factors were identified: partnership formulation, enhancement of capacity and professionalism, empowerment, and government support. The findings implied that those four factors would play an important role to form local tourism governance in Special Tourism Zones. As a conclusion, this study suggested that local governments should support to implement substantial initiatives for formulating the partnerships, enhancing the capacity and professionalism of the stakeholders, and empowering the management of Special Tourism Zones. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595515 | oai_dc | 수학여행 참가 청소년의 심리적 행복감 변화 | The Change of Psychological Well-Being by School Excursion Experience | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이상봉(강원대학교); 류시영(경기대학교); 송운강(강원대학교)"
] | The purpose of this study is to investigate the change of psychological well-being by experiencing the school excursion. Questionnaire for actual proof analysis was developed based on Ryff's PWBS(Psychological Well-Bing Scale) and Data were collected from 215 highschool student. This study carried out descriptive statistical analysis, reliability analysis, factor analysis and t-Test with SPSS(ver.15.0). In the result of factor analysis, psychological well-being was classified with five factors; relations with others, self acceptance, personal growth, autonomy and environmental mastery. Result of paired t-test demonstrated that differences of psychological well-being between pre and post school trip. Meaningful differences were shown in 'relations with others(p=.000)', 'self acceptance(p=.013)' and 'self-assurance(p=.000)', whereas 'personal growth' and 'environmental mastery' were not significant. These results imply that the school excursion is instructive for youth. Based on these findings, the implications limitations of the study were also discussed. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595511 | oai_dc | 한국의 인-바운드 관광환경에 적합한정량적 수요예측 기법의 최적 모델 검정에 관한 연구: 일본인 관광객 수요를 중심으로 | A Study on the Finding the Best Quantitative Forecasting Model in Korea In-bound Tourism Environment: Focusing on the Japanese Travel Demand | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승곤(경희대학교); 윤유식(경희대학교); 김동일(경희대학교)"
] | The purpose of this study is to select the most appropriate quantitative forecasting model to predict the Japanese travel demand to Korea in the near future. And also, This research progressed from the results of previous study that the forecasting accuracy of model could be changed according to data apply to forecasting model. The models to evaluate consisted of exponential smoothing model, ARIMA model and regression model from among the models confirmed in previous studies on accuracy. The data for analysis has applied the number of Japanese tourist in 15 years. Each model was assessed based on MAPE(mean absolute percentage error) and the probability of improvement of forecasting accuracy was additionally evaluated by combined techniques. The results of model estimation indicates that Winter's exponential smoothing model was measured as the best model(MAPE=8.72%) in individual model, and also the combination model consisted of Winters exponential smoothing model and cubic regression model was relatively outperformed(MAPE=8.63%) the other combined techniques. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595514 | oai_dc | 문화관광객 선택속성에 따른 세분시장별 관광상품 개발에 관한 연구 | A Study on the Tourism Product Development Based on the Travel-related Segmentation of Tourism Attributes and Cultual Tourists | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송재호(제주대학교); 고계성(경남대학교)"
] | The purpose of this study is to segment cultural attributes of potential cultural women's tourist. To examine the attributes and travel types, a total of 287 survey questionnaire were analyzed using factor and cluster analysis. The sample were clustered into three segments; a local culture oriented, a cultural attractiveness oriented, and cultural legacy oriented. Each segments has different characteristics, significant differences in their preferred cultural tourism destination selection attributes. The results show that participants for cultural tourism destination was determined by cultural attributes by demographic characteristics as well as the travel types. It presents several suggestions for cultural product development. First, the development of these edu-cultural product, confucianism trait, dark tourism, modern historical site, and special place with unique nature of cultural events are valuable for local cultural oriented tourists. Second, the magic of city, cultural attraction, festival and event, shopping, and local cuisine, famous drama location, and exhibition are suggested for cultural attractiveness oriented tourists. Third, historical buildings and monuments, museums, and art galleries, cultural villages are possibly to consider for cultural legacy oriented tourists. This study's findings will support to guide new cultural product and planning. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595643 | oai_dc | e-CRM 요인이 온라인여행 전자상거래에 미치는 영향 연구 | The Study on the Effect that e-CRM Factor will have on the On-line Travel Electronic Commercial | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최병창(예원예술대학교); 박종호(한국환경공단)"
] | In the cause of travel electronic commercial transection, on-line travel agents satisfy the need and desire of tourists and they can transact electronic commercial deals, and need systematic quality factor of travel sites to attract potential tourists into on-line through various marketing and management activities for afterward managements .in order for tourists to visit on-line travel web sites and to be induced consistently, on-line travel agents can make a effort for the growth of portal specialized travel businesses or should find various distribution routes for the travel products and travel information offers and so on, through alliance with companies suppling the portal informations. the proposals to form the customer relations between tourists and on-line travel businesses is to need analysis tools to figure out the desires and requiring items of the tourists clearly for establishing e-CRM between tourists and on-line travel agents. Through the collections and processes of the informations to maintain the relations with customers every e-CRM stage and the improvements of the lasting customer managements and relations with the analysis, the growth of the on-line businesses can be accelerated. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595642 | oai_dc | 소비자의 개인가치가 와인선택속성과 선택행동에 미치는 영향 | Influence of Consumers’ Personal Value on the Wine Selection Attributes andSelection Behavior | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"조우제(계명대학교); 이희수(경운대학교)"
] | The purpose of this study to analyze the characteristics of wine selection attributes and selection behavior based on personal value of consumers exposed to drinking wines. Wine selection attributes were categorized into five factors; purchasing information, product itself, value, preference and environment and selection behavior were grouped into two factors - ostentatious behavior and reasonable behavior. This study tested causal relationship among these factors and through research findings, suggestions and comments are as follows;First, consumer group pursuing new value perceived product, value and environment factors of wine selection attributes with high importance.
Second, wine consumers pursuing traditional value were found to have a negative relationship with both ostentatious and reasonable behavior.
Third, product factor in wine selection attributes had no significant influence in ostentatious behavior when purchasing wines but did have a positive relationship with reasonable behavior. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595640 | oai_dc | 음식관광박람회의 매력속성과 이미지가 관람객만족도에 미치는 영향 | The Effects of Attraction Attributes and Image of Food &Tourism Expo Participants’ on Satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이인성(초당대학교); 이상원(마산대학교)"
] | The purpose of this study is to investigate “2011 Korea Food & Tourism Expo” participants’ attraction attributes and images affected the satisfaction. The data was collected by self-administered questionnaire and the questionnaire is mainly formulated with the questions to answer in 5-point scale, ranging from the most important to most unimportant during the Korea Food & Tourism Expo. This study was analyzed using factor analysis, canonical correlation analysis and regression. The samples were about 305 visiter and were processed using SPSS 18.0 for windows.
The results of the study were as follows.
First, the attraction attributes are 5 factors; convenience service, event attraction/ information, price stability, event content, program composition, images are 3 factors; relaxation image, attraction image, interest image, satisfaction is 1 factor; satisfaction. Second as a result of the canonical correlation analysis is concerned with investigating the relation of attraction attributes and image are confirmed to be statistically significant. Third, the visitors’ satisfaction with the attraction attributes are confirmed to be statistically significant. Fourth, the participants' satisfaction with the images confirmed to be statistically significant. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595645 | oai_dc | 지역 축제 방문객 지출 규모에 영향을 미치는 요인 분석 | A Study on the Factor of Visitors’ Expenditure in Local Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최성락(동양미래대학); 김철회(한남대학교)"
] | These days, there are many local festivals led by local governments. One of the main purposes of local festivals is to encourage the development of local economy. In order to achieve this goal, it is important to increase visitors’ scale of spending. However, existing previous studies do not suggest specific guidelines to increase the scale of spending. Therefore, in this study, authors suggest specific implication on which part local governments should put more focus on in order to increase visitors’ scale of spending.
The analysis on the relations between the scale of spending and the level of satisfaction on local festival shows that the spending on shopping increases as the satisfaction level goes up. Furthermore, the increase in spending on shopping indirectly affects the increase in overall scale of spending. There are various factors such as infrastructure, public relations, diversity and culture which lead to the success of local festival. However, when it comes to the development of local economy, the most important factor is to come up with unique products of food. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595513 | oai_dc | 급식업체 소비자의 만족에 따른 전환행동과 사후행동에 대한 탐색적 연구 | Exploratory Research about the Switching and Aftercare behavior Depending on the Satisfaction of the Consumers of the Food Supplying Companies | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최순태(경희대학교); 이수범(경희대학교)"
] | This research is the research about the switching and aftercare behavior depending on the satisfaction of the consumers of the food supplying companies and it is performed by surveying consumers who are using food supplying companies which are supplying to universities in Gyeonggi province. From the result of the survey, 284 papers of the survey was reflected on the research result and performed the exploratory analysis of the factors, which is demographic analysis, by using Spss 18.0 ver. and analyzed the factor analysis of the confirming and the model of the structural equating model. From the main results of the research, five factors were triggered from 14 measuring variables about exploration of the transformation fee from exploratory factory analysis and each were named as the product factor, installation factor, charge factor, service factor, information exploratory factor, and the total distribution analyzing ability was 59.4% while the internal consistency was from 0.522 to 0.615 depending on the classification. The degree of suitability of the research model was shown as =263.070 from the relationship analysis among the research variables from the structural equating model and the degree of the freedom was 125, the possibility of the significance (p<0.001) and the variation of the degree of the freedom were shown. Suitable index of the model was GFI=0.912, AGFI=0.880, CFI=0.824, IFI=0.830, RMR=0.040, RMSEA=0.062. From major research result, it was estimated that exploration of the transforming fee of the food supplying companies were conscious in the order of the fee, exploration of information, service, installation, product. Also, the satisfaction of the food supplying companies affect the exploration of the transforming fee of the consumers, but it did not affect the aftercare act. In conclusion, consumers of the food supplying companies explore the transforming fee to select other companies, but it does not necessarily mean that it results in the purchase of the positive word of the mouse effect. The critical point of this research is because this is researched among the consumers of the food supplying companies, it is not generally applicable to the restaurant companies, so continuous research is required to the sightseeing business groups such as food service industry or hotel. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595536 | oai_dc | 프랜차이즈 커피전문점의 시장세분화와세분시장별 선택속성과 고객만족 차이분석 －서울 지역을 중심으로－ | The Market Segmentation of Franchise Coffee Shops,and the Difference Analysis of Choice Attributes and Consumer Satisfaction in Market Segments: Focused on Seoul Area | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤남수(세종사이버대학교)"
] | This study was to suggest effective strategic operation alternatives of a franchise coffee shops by segmenting the market with the visiting motivation analysis, analyzing the segment market based on choice attributes, demographic characteristics, and overall satisfaction. The summary of the study result is as follows; first, after analyzing factors of the visiting motivation, three factors —‘meeting place’, ‘snack and rest’, ‘atmosphere’ was deducted. Using these deducted factors, a cluster analysis was conducted to classify two market segments which were each named ‘passive visitor group’ and ‘active devotee group’. Second, as a result of the difference analysis of the choice attributes of each group, although interior, comfortableness and neatness, additional service, and price indicated significant differences between the groups, the difference for store location was comparatively insignificant. Third, as a result of analyzing the differences in demographic characteristics, the passive visitor group appeared to be mainly consisted of male college students in their 20s who spend about ￦200,000-500,000 a month. Also, the active devotee group was mainly consisted of females in their 20s in similar circumstances as the majority of the former group. Fourth, as a result of analyzing the differences in overall satisfaction, each market segments appeared to have a significant difference. In addition, the active devotee group turned out to perceive the importance of the choice attribute more highly than the passive visitor group did. These findings suggest that offering the customer-specific market segmentation and the differentiated services for each market segments is crucial for a franchise coffee shops to maintain their competitive advantage. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595533 | oai_dc | 관광현상과 지역의 정체성과의 관계 | The Relationship between Tourism Phenomenons and Regional Identification | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"허중욱(강원대학교)"
] | This paper is to examine the relationship between tourism phenomenons and regional identification. As is generally known, most of tourism effects raise the radical change because tourism phenomenons accompany mass tourist and many tourists contact the natives. In addition, most regional communities make good use of tourism to attract the exchange population like as tourists. The tourism-based regional policy affects the regional identification, which consists of historical, cultural, landscape, industrial and character identification and so on. In the case of regional tourism approaching the relationship between tourism phenomenons and regional identification is as follows: firstly, literature resources based city identification competitions cause regional identification. Secondly, tourism policy also causes regional identification. Thirdly, mass media cause the radical changes of regional identification. And lastly, international landmark cause the regional identification. In conclusion, regional identification has complex characteristics and is not stable because tourism phenomenons have a certain cultural identification and city government policy affects the building of regional identification. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595542 | oai_dc | 외식소비자의 웰빙에 대한 인식과 실천정도가 웰빙 음식점 선택속성에 미치는 영향 | The Effect of the Restaurant Customers Perception and Practice Regarding Wellbeing on Restaurant Attributes | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"강수민(세종대학교); 정유경(세종대학교)"
] | The purpose of this study is to investigate how the restaurant customers' perception and practice regarding wellbeing effect on their restaurant selection. Although the concept of wellbeing is very popular recently, researches that how the wellbeing concept was influenced to dietary life have rarely found. Therefore, the current research conducted a survey and collected data on customers' wellbeing perception, their wellbeing practice in their ordinary life, and their perceived importance of restaurant selection attributes. 340 data were analyzed using SPSS for Windows 12.0. Descriptive analysis was used for participants' characteristics and factor analysis and Cronbach's alpha were generated for validity and reliability of the questionnaire. In order to explore the research problems, multiple regression analysis was applied. The results show that the wellbeing perception effect to the practice of wellbeing dietary life and selection of restaurant attributes. Although some factors are partly affected for the research problems, the results of the current research are expected to suggest a solution to predict consumers' behavior and can contribute to further studies regarding wellbeing restaurants. | 관광학 | null | kci_detailed_000135.xml | |||
ART001595552 | oai_dc | IPA와 선호분석(MDPREF)을 이용한 테마파크 체험의포지셔닝 연구 | A Study for Positioning of Theme Park Experience by Using IPA andPreference Analysis(MDPREF) | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤설민(경희대학교); 이태희(경희대학교)"
] | This study was conducted to examine competitiveness of internal theme park, based on the experience of theme park, and then to draw preference for theme park and the experience of theme park. Some suggestions deduced from quantitative evaluations are as following. First, according to the results of Importance-Performance Analysis, esthetic experience would be necessary for continuous improvement in all theme parks(Everland, Lotte World, Seoul Land, Seoul Children's Grand Park) because it is positioned in Ⅰ quadrant(maintenance) of IP matrix. In case of Lotte World, there was no experience item which is marked by Ⅱ quadrant(concentration), whereas entertainment experience would be essential for betterment in other theme parks. Second, through the results of MDPREF and multiple regression analysis about theme park and experience, the most ideal theme park indicated by respondents was Everland. Third, respondents answered that the most ideal experience of theme park was escape experience(distance from ideal point=1.687), followed by entertainment experience(1.860), esthetic experience(1.949), and education experience(2.236). | 관광학 | null | kci_detailed_000135.xml | |||
ART001595517 | oai_dc | 의료관광 상품의 선택속성에 관한 연구 | A Study on Product Choice Attributes of Medical Tourists | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"곽대영(남서울대학교)"
] | The objectives of this study are to investigate product choice attributes of medical tourists. To achieve these objectives, as a conceptual framework of the study, the concept of medical tourism, the products of medical tourism and previous major studies on product choice attributes of medical tourists were reviewed. and the empirical studies on foreign medical tourists' opinions about product choice attributes were conducted. According to the findings of this study, the following suggestions were presented to the related industries. First, they are required to make efforts to commercialize our medical technologies and promote them to foreign countries. Second, the system that has experts who have foreign language skill and professionalism in medical service and tourism trained and supplied is needed to improve communication problem. Third, after market segmentation based on various criteria including price, they have to make products for each market in order for customers to get the right of choice. Fourth, through conciliation of medical institutions between countries or establishment of branch hospital, the system that patients can take medical service continuously after going back to their countries is required. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571821 | oai_dc | 외식기업 BTL마케팅에 있어 이벤트 속성의 중요도-만족도 평가 | The Importance-Satisfaction Evaluation of Event Attributes in Food Service Industry BTL Marketing | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이광옥(광주대학교)"
] | The important attributes that customers consider about restaurant chains events and customer-satisfied level after use were evaluated. Each characteristic was classified into four types. This study intends to provide efficient marketing solutions to managers at restaurant chains. Especially, considering the importance of and customer-satisfied level for event attributes are reviewed through IPA matrix at the same time, relative importance of each attributes was identified. First of all, events attributes came out classified into all 26 types. The attributes about event attractions, original things, impressive things, culture experiences, creative things, and professional service for employees, swiftness, accuracy, location of restaurant, fame, image, and menu appeared highly important before use. However, they were not satisfactory factors after use. Especially, from IPA matrix analysis, rich event attractions, originality, impressive, culture-experience attributes show high level of importance and satisfaction. While creative aspects of events show high importance and low satisfaction. In service quality, professionalism and swiftness, accuracy of employees showed very high satisfaction in service quality. However, the care for customers showed low satisfaction. The level of importance and satisfaction about restaurant symbolism shows low. The importance of menu flavor and cleanliness has high importance but low satisfaction. About food price, the level of importance and satisfaction all showed low. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571371 | oai_dc | 갬블링 동기와 열정 및 행동의도 간 영향관계 분석 －강원랜드 카지노와 마카오 카지노 방문객 간 비교－ | Examining the Relationships between Casino Motivation, Gambling Passion, and Behavioral Intention: A Comparison of Casino Visitors to Kangwon Land and Macao | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이재석(경희대학교); 이충기(경희대학교); 가연(경희대학교)"
] | The purpose of this study is to examine the structural relationships between gambling motivation, gambling passion scale, and behavioral intention and compare these relationships between South Korea and Macao. To this end, onsite surveys with purposive sampling method were conducted for visitors to Kangwon Land Casino and Casinos in Macao. The results of confirmatory factor analysis indicate that gambling motivation was delineated into two subscale of intrinsic and extrinsic motivation, and gambling passion was classified into two subscale of harmonious and obsessive passion. The results of structural equation model reveal that intrinsic motivation had a positive effect on harmonious passion, whereas extrinsic motivation influenced positively obsessive passion across Korea and Macao models. Also, harmonious passion positively affected behavioral intention in both Korea and Macao models, but obsessive passion negatively influenced behavioral intention in Korea model and it is not significantly related to behavioral intention in Macao model. Based on the findings of this study practical implications were presented in the conclusion. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571420 | oai_dc | 외식 소비자의 불평 표출 유형에 관한 연구 -대학생 중심으로- | A Study on Types of Complaint Expressed of Consumer in Foodservice | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"전윤주(경기대학교); 나정기(경기대학교); 진상희(서정대학)"
] | The food service industry is an industry which produces products and provides services simultaneously. That has the characteristic of responding directly to consumers and communicating with consumers as a service provider. Thus, this study is aimed at investigating the cause of dissatisfaction and the type of complaints expressed by consumers who experienced dissatisfaction after using restaurants with the survey focused mainly on college students. The findings of this study are summarized as follows: Firstly, as the average of recognition of the type of restaurant users’ complaints, the response, ‘The dissatisfied experience was told to friends, acquaintances and colleagues’ appeared to be the highest. Secondly, as for the result of recognizing the compensation for complaining behavior according to the type of complaints expressed at restaurants, there are two factors for compensating for complaints; that is, behavioral and physical factors. Direct and indirect factors showed a significant difference in behavioral factors among the types of complaints expressed. This indicates that service provider or food service firms have to seek ways of compensating to those consumers expressing complaints directly or indirectly through the behavior. Thirdly, consumers using restaurants experience dissatisfaction despite the efforts on the part of food service firms to achieve their ultimate goal and expressed their complaints in direct or indirect response, or none. To conclude, in this study, it is indicated that as a way of compensating for complaints to recover the relationship with complaining customers in the future, rather than a simple physical compensation, understanding and responding quickly to the things complained about are important. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571387 | oai_dc | 서울의 도시정체성과 도시브랜드의 영향요인 및 중요도 분석 －서울시민과 전문가를 대상으로 한 내부 커뮤니케이션분석－ | Analysis of Importance and Influence Factors for City Brand and City Identity of Seoul : Effect Analysis of Internal Communication targeted on Experts and Seoul Citizens | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김영걸(한양대학교); 신예철(한양대학교); 구자훈(한양대학교)"
] | While the precedent studies on City Brand have been mostly considered on the results-oriented City Image and City Marketing only, it is important to focus the City Identity as a value of city, when evaluating of City Brand. So this study aims to propose the politic implications from an influence relationship analysis on City Identity and City Brand of Seoul as an effect of internal communication. Above all, it reestablished City Brand based on City Identity and considered its formation Process. Then it explored the influence factors of City Identity and City Brand, and analyzed the cognitive characteristics and the importance by each factor. As a result of the analysis, first, while ‘Hi-Seoul’, City Branding of Seoul, is achieved good results as an external communication, it would not gain the sympathy with Seoul Citizens internally. Second, this study show that City Brand is bound up with City Identity and should be evaluated considering Mind Identity, Behavior Identity and Visual Identity for Royalty of City Brand. Third, Soft Branding focused on Social Value was thought to be more important than Physical Environment of the built structures on Seoul Citizens. Especially, they have been recognizing Seoul as Traditional Culture City and thinking City Brand need to consider City Vision of what Citizens want. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571425 | oai_dc | 커피전문점의 서비스품질이 관계의 질과재방문 의도에 미치는 영향－청주지역 커피전문점을 중심으로－ | The Effect of Service Quality and Relationship Quality on Revisit Intention: Focus on Fine Coffee Shop in Cheong-Ju | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"손일락(청주대학교)"
] | The purpose of this article is to confirm the relationship among service quality(tangibleness, responsiveness, design, and ambient), relationship quality(trust, satisfaction, commitment) and revisit intention(repurchase, recommendation, revisit with own’s company) to fine coffee shop customers in Chungbuk Cheongju Korea. 172 samples are used in the analysis. The results of the empirical analysis showed that service quality to relationship quality, service quality to revisit intention, and relationship quality to revisit intention are positively related respectively. This study confirmed that service quality and relationship quality are also very important factors to revisit intention. Also, a brief overview of the papers included in this issue is presented. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571408 | oai_dc | 중국 개별관광객의 국내 관광안내 경험에 대한 질적 연구 | The Qualitative Study on the Domestic Tourism Information Experiences of Chinese Individual Tourists | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"송영민(안양대학교); 이인재(경원대학교)"
] | The purpose of this study was to explore the domestic tourism information experiences of Chinese Individual Tourists. The results showed that Chinese Individual Tourists valued the previous experiences in Internet and they had a tendency to make travel plans based on visitors’ recommendations. Also, they expected to gain tourism information on-site. They had some difficulties in getting information during the trip in Korea. First, they could not easily find the way because of map which didn’t have Chinese version. Also, tour guide book was needed to update for its correctedness. Some travelers claimed that it was difficult to find Tourist Information Center itself. Ordering food in Korean restaurant was also difficult because there was no explanation of menu in Chinese. Using bus was inconvenient because there were no Chinese information explanations. Therefore, Some improvements were suggested for developing Tourism Information System in Korea. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571422 | oai_dc | 문화유산 관람선택속성이 관광 만족도와 행동의도에 미치는 영향 －창경궁을 중심으로－ | A Study on the Effect of Selective Properties for Cultural Heritage Sites on Visitor Satisfaction: A Focus on Changgyeong Palace | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김영미(문화재청 창경궁 문화재 전문해설사); 김종은(경희대학교)"
] | The purpose of this research was to seek a way to make fully utilize the palaces from the Chosun dynasty as major tourist attractions, by discovering the main selective properties were for visitors to cultural heritage sites, and to enhance the experience for visitors to the palace. Hence, I analyzed how 6 factors-story-telling, palace environment, customer service, convenience, authenticity, and tourist information-affect the satisfaction of visitors to Changgyeong Palace, and based on this data, I was able to some implications and proposals. First, after statistically analyzing the selective properties for visitors to Changgyeong palace, the property where visitors were most satisfied with was palace environment(natural landscape), and the following properties where customers were satisfied were the authenticity of the palaces, storytelling for the cultural heritage sites, customer service, and tourist information. However, convenience did not play factor in visitor satisfaction. Secondly, from this, I could discover that it is necessary to improve all tourist amenities and accommodations, such as improving parking space. Next, by understanding the various intentions and behaviors of tourists, I could suggest a way to continuously improve and develop the selective properties. From these findings, I could propose a direction that will utilize the palace as tourist resources, attracting both existing and future tourists. Thirdly, since the analysis results showed that convenience was the lowest satisfying factor for visitors, improving tourist amenities and accommodations will be a key necessity. By striving to improve the overall programs for palace exhibits based on these implications, palaces will be utilized as tourist resources.
Moreover, by enhancing tourist satisfaction, we will be able to increase the number of visitors by giving them a better understanding of our cultural heritage sites. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571418 | oai_dc | 지역축제 참가자의 지역특산물 구매행동 －제주 들불축제를 중심으로－ | Purchase Behavior of Local Special Products in a Local Festival:The Case of Jeju Jeongwol Daeboreum Fire Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김영남(제주대학교); 서용건(제주대학교); 정철(한양대학교)"
] | Considering a special product of the local festival, it is very important to increase positive economic effect. The purpose of this study is to investigate purchase behavior of local special products in a local festival. This study examined Jeju Fire Festival which is the most popular festival in Jeju Special-governing Province, Korea. Results showed there were significant differences between festival participants who purchased local products and those did not. Older or planed buyers tend to purchase more local products in a local festival. Furthermore, brand awareness of local products was also one of the important factors explaining purchase behavior in a local festival. However, festival satisfaction and loyalty were not important indicators accounting for purchase behavior of local products. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571428 | oai_dc | 의료관광 외국인 환자식 수용태세 변화에 관한 연구 －서울ㆍ경기 소재 종합병원을 중심으로－ | The Research of Changes of Readiness for the Hospital Foods for Foreign Patients in Medical Tourism: Focus on Hospital located in Seoul and Kyunggi Province | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이희열(세종사이버대학교); 이우진(세종대학교)"
] | Medical Tourist Survey 2008 Results of the study 97 percent of the people involved in medical tourism Should be or perhaps go back abroad for medical tourism, and 96% of respondents would find the same doctors and hospitals were responding. In addition, 96 percent of respondents to a friend or relative from overseas to treatment would suggest that you were responding. Therefore, patient satisfaction in medical tourism is a very important influence on the market, so the future of medical tourism in order to enable it to increase patient satisfaction is the best marketing plan you can see that. But Korea’s most vulnerable part of medical tourism sector has been investigated by a lack of understanding of foreign religions, food culture and development of hospital foods. In case of patients foods for medical tourists from different countries, different races of people listed as entry into the eating habits of their patients to understand the essential conditions for the expression that can be. In this study, Lee & Jung(2010) pointed out in the study of ready to accommodate medical tourism conducted a year of substantial progress at the time of Medical tourism patients foods actually an expression of the general hospital staff were prepared to accommodate medical tourism in comparison with the early time it was changing, about what the future to any effort to study known. About whether any changes to future efforts to study the expression and development of the hospital foods for medical tourists to improve awareness of the future development of hospital foods for medical tourism aimed at presenting the research to proceed. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571377 | oai_dc | 지속가능한 관광자원화를 위한 제주 오름의 개발 방향에 관한 연구 | A Study on the Parasitic Volcano(Orum) with the Sustainable Tourism Development and Resource in Jeju | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"고계성(경남대학교)"
] | The purpose of this study is to investigate the sustainable tourism resource development of Jeju through researching on the Orum(Parasitic volcano). Samples were drawn from the visitors who were visiting Orums. A total of 259 out of 270 participants are required to rate the resource attributes. These resource attributes are grouped into five dimensions; attractiveness, information-service, controlling the climb, legalization, and facility. The results of the study were as follows: First, sustainability in Orum tourism should be suggested with correct information that are creating the valuable environment perception and right participation. Second, the satisfaction of trekkers is commonly the most importantly considered limited facility plan and information service because facility limitation provides sustainable environment. Third, information-service is one of important atrractive power to recomment this resource for potential visitors and encourage sustaiable tourism development. Fourth, revisiting rate will be increased by concentrate on the information-service and comfortable facility service. Even though this paper have some limitations, this result will provide several implications for practitioners. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571415 | oai_dc | 호텔기업의 윤리경영이 호텔이미지 및 고객 이용의도에 미치는 영향 | Effects of Ethics Management on the Image and the Purchase Intention of Hotels | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김홍범(세종대학교); 오세인(세종호텔); 문혜영(세종대학교)"
] | This study examines the effects of hotels’ ethics management on the image of the hotel and the purchase intention by the customers, through structural equation model analysis for a causal models which was developed by the presumed constructs of ethics management, image and purchase intension. 373 effective samples were gathered by the convenient sampling but with a deliberate efforts of soliciting sincere responses for people over 20 years old living in capital regions of Seoul in Korea. The findings showed such hotel’s ethics management factors as the environment protection activities and staff benefits appeared to be positively related to the emotional image among various hotel image factors. The social image, on the other hand, appeared to have a positive influence from the donation and contribution activities, and public utilities activities in ethics management factors. In case of physical image, it appeared to have a positive influence from the consumer protections, public utilities activities, and employee benefits factors. Purchase intention by customers were found to be affected significantly by all three image factors of emotional image, social image and physical image, together with one direct effect by ethics management factor of public utilities activities. The results by SEM analysis confirmed the presumed causal model of this study with acceptable criteria of goodness of fit. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571403 | oai_dc | 특급호텔 종사원의 감성지능이 직무만족과 고객지향성에 미치는 영향 | The Effects of Employees’ Emotional Intelligence upon Job Satisfaction and Customer Orientation in the Deluxe Hotel | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"전유정(경희대학교); 이수범(경희대학교)"
] | The purposes of this study were to understand the influence of staff’s emotional intelligence in deluxe hotel upon job satisfaction and customer orientation. Based on total 283 employees obtained from the empirical research, this study reviewed reliability and fitness of research model and verified total 5 hypotheses with AMOS program. The hypothesized relationships in the model were tested simultaneously by using a structural equation model(SEM). The proposed model provided an adequate fit to the data, χ2=391.832(p<0.001), df=238, CMIN/DF=1.646, GFI=0.903, AGFI=0.843, NFI=0.884, CFI=0.942, RMSEA=0.046, TLI=0.929. The model’s fit, as indicated by these indexes, was deemed satisfactory, thus it provided a good basic for testing the hypothesized paths. SEM resulted that the other’s emotion appraisal(β 0.209, p<0.005), and use of emotion appraisal(β 0.250, p<0.05) showed a positive influence on job satisfaction. Also, job satisfaction(β-0.420, p<0.001) had a positive significant influence on customer orientation. Limitations and future research directions are also discussed. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571423 | oai_dc | 외식기업의 서비스스케이프가 내부고객반응 및 직무만족에 미치는 영향 | A Study on The Impact of Servicescape of Food Service Companies on Internal Customers’ Emotional and Job Satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"여운승(충청대학)"
] | This study was designed to examine the impact of servicscape of food service companies on internal customers’ emotional reaction, cognitive reaction and job satisfaction. When verifying hypotheses, of several servicescape factors, convenience, safety and air-conditioning environment had significant effects on internal customers’ positive emotions, whereas functionality didn’t have any significant effect on them. However, the values to show the effect of servicescape on internal customers’ negative emotions were R=0.201 (R2=0.018), F=1.824 and P=0.126, and the statistical model was found to be inappropriate for P<0.05 of significance level. It, therefore, implies that convenience, safety and air-conditioning environment have significant effects on internal customers’ positive emotions only. Also, palatability, convenience, safety and air-conditioning environment all had significant effects on internal customers’ cognitive reaction, and their emotional reaction had a significant influence on their cognitive reaction as well. When analyzing the impact of internal customers’ emotional reaction on job satisfaction, their positive emotions had a significant impact on it, but their negative emotions did not. Lastly, when analyzing what effect internal customers’ cognitive reaction had on job satisfaction, their external cognition had a significant effect on it, whereas their internal cognition did not. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571392 | oai_dc | 제천세계한방바이오엑스포 개최에 따른 주민의 영향요인과 개최지지도에 관한 연구 | Study of Effect-Factor and Development Support on the Residents’ Perceptions toward the Development of 2010 World Oriental Medicine-Bio EXPO in Jecheon | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임근욱(경희사이버대학교); 이승곤(경희대학교); 진현식(국제문화대학원대학교)"
] | The purpose of this study is to investigate how residents’ benefits, devotion to the community and support for 2010 World Oriental Medicine-Bio EXPO in Jecheon are related to EXPO event impacts perceived by residents based on a social exchange theory. For the purpose of applying the social exchange theory as a theoretic basis of this study to effects on event and changes of attitudes of residents, related literatures and previous studies were reviewed. To summarize the findings of the analysis, there were six factors in the attitudes toward effects of 2010 World Oriental Medicine-Bio EXPO (positive economic effect, negative economic effect, positive social effect, negative social effect, negative environmental effect and positive environmental effect), while factors of residents’ attitudes toward the development were classified into three(residents’ benefit, devotion to the community, and support for EXPO event). A factor analysis was used to delineate underlying dimensions of EXPO event impacts and regression analysis was used to investigate relationship between EXPO event impacts and support. The result of regression analysis indicated that positive economic impact, positive social impact and negative social impact had an effect on residents’ benefits and positive economic impact and positive social impact had an effect on residents’ devotion to the community. Furthermore, this study support well the social exchange theory because residents’ benefits and devotion to the community had a strong effect on their support for the EXPO event. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571427 | oai_dc | 스타벅스의 점포속성이 점포이미지와 소비감정에 미치는 영향 연구 | A Study on the Influence of the Shop Attribute of Starbucks Coffee Company on the Shop Image and the Consumer’s Emotion | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"최성수(경희대학교); 김홍길(경희대학교); 윤병국(경희사이버대학교)"
] | This study analyzes the significant influence of the shop attribute of Starbucks Coffee Company, a representative brand among various take-out coffee shops, on the shop image and the consumer’s emotion. The results of this study are as follows. Firstly, it has been found that the shop attribute of Starbucks Coffee Company influences the consumer’s emotion greatly. Secondly, it has also been found that such an attribute influences the shop image in a significant way. Thirdly, there seems to be a significant relationship between the consumer’s emotion and the shop image of Starbucks. Therefore, this study focuses on the consumer’s behavior in regard to the emotional aspect for the consumer’s experience of consumption at Starbucks. By studying the influence of the shop attribute of Starbucks on the shop image and the consumer’s emotion in the future, it has been attempted to suggest a way for the brand design which can be used to draw consumer’s preferences. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571414 | oai_dc | 중국 부유층 관광객의 여행 특성에 따른 해외여행시 호텔 선택속성 차이에 관한 연구 －중국 내몽골 오르도스시 시민을 대상으로－ | A Differences of Hotel Selection Attribute for Overseas Travel on Travel Characteristics of Chinese Affluent Travelers: Focused on Ordos Province in the Inner Mongolian Autonomy Region | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"도우리한(숙명여자대학교); 최영배(경희대학교); 김학준(경희사이버대학교)"
] | The purpose of study is to identify a difference of hotel selection attributes on travel characteristics of Chinese Affluent travelers. In order to achieve this purpose successfully, we conducted a survey with the riches, who are living in Ordus Province in the inner Mongolian Autonomy Region, about their travel characteristics and perceived importances of hotel selection attributes. The results of this study were as follows. Firstly, 6 hotel selection factors were founded as ‘Additional facilities and Services’, ‘Room Services’, ‘Food & Beverage Service’, ‘Customer Response’, ‘Physical Attribute’ and ‘Service Price’. Secondly, statistical and partial differences of a perceived importance of hotel selection attributes were founded by their travel characteristics. From these results, hotel industry and other tourism industry in Korea could prepare their strategic marketing and operation plans for Chinese Affluent travelers. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571400 | oai_dc | 농촌관광 체험활동이 서비스품질 만족과 농촌마을에 대한태도변화에 미치는 영향 | The Effects of Rural Tourists On-site Experiences on Satisfaction of Service Quality and Attitude Change Related to Rural Village | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김상현(경기도 안성시 지역사회관광 네트워크); 엄서호(경기대학교)"
] | The purpose of this study is to examine the relationships among the service quality of rural tourists’ activities, attitude toward the village, and the perceptual dimensions(SENSE, FEEL, THINK, ACT and RELATE) of rural tourists’ activities. Ansong Pungsan-gae village was selected as a research site. Longitudinal survey was implemented before and after activity participation every Saturday for three months. 259 responses were collected and used for t-test and SEM(Structured Equation Model). The results of this study is as following. First, attitudes toward the rural village before/after activity participation were compared revealing that attitude toward rural village was positively changed after activity participation. Second, three perceptual dimensions of tourist including FEEL, ACT, and RELATE significantly and positively affected satisfaction of the service quality. In addition, the satisfaction of service quality significantly and positively affected attitude change toward rural village. However, those dimensions(FEEL, ACT, RELATE) did not affect directly attitude change toward rural village. Satisfaction of service quality played a role of mediator between the perceptual dimensions of rural tourist activities and attitude change. It is concluded that rural tourist activities was one of the efficient tools to improve both the image of rural village and its brand power, ultimately influencing sales volume of its agricultural products. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571411 | oai_dc | 소비자 커피 맛 선호요인 Q분석 | Preference Factors in Consumer’s Coffee Taste Using Q Methodology | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김기동(강릉영동대학); 허중욱(강원대학교)"
] | This paper is to examine what preference factors influence of coffee consumers prefer. To do this, Q analysis was conducted and a total of 19 useful samples were collected. The results from the survey show that the types of coffee preference elicited three types as follows; The first preference type is the harmonic taste which prefers sour. The second preference type is the strong taste which prefers one of these kinds : bitter, sour and sweet. Third, preference type which prefers a mixture of taste and aroma. To conclude, the most important things were to evaluate the general taste when consumer drinks coffee. These results provide us with an idea of coffee consumers preferences, which was rarely before examined in this field. In further research it is required to inquire closely into the coffee preference using R-methodology, content analysis and literature research with the additional variables. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571429 | oai_dc | 외식산업 메뉴품질 선택요인과 재구매 의도에 관한 연구 | A Study at Menu Quality Selection Factors and Re-Buying Intention in the Food Service Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이봉선(원광보건대학교); 류경민(순천대학교)"
] | The purpose of this study was to examine any possible significant differences in menu quality selection among customers with experiences of using Japanese restaurants according to their demographic characteristics, to make a factor analysis of their awareness of the importance of menu quality selection in those restaurants, and to investigate the impact of the selected menu quality selection factors. It’s basically meant to suggest ways of making up the menu to provide some information on the improvement of the menu and menu design in Japanese restaurants. The collected data were analyzed with the statistical package SPSS 11.0, and descriptives, validity analysis, reliability analysis and x2(Chi-square) test were utilized. As a result of making a factor analysis to verify the validity of the concepts of menu quality in Japanese restaurants, the essential factors of menu ranked first, which included the smell of food, food freshness, food temperature, taste, ease of chewing, nutrition, materials and adequateness of salty taste. The external menu organization factors ranked second, which involved the name of menu items, ease of selection, food professionalism, recipe, a time required for serving food, and appearance of food. The external menu factors ranked third, which included food price, seasonableness of food, menu composition and explanation on food. When the correlation of the constructs was analyzed, the essential menu factors had a statistically significant correlation to the external menu factors, and the correlation coefficient of the two was 0.465. The essential menu factors had a statistically significant correlation to the external menu organization factors as well, and the correlation coefficient of the two was 0.450. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571426 | oai_dc | 관광통역안내사의 직무만족도와 삶의 질에 관한 연구 －태국의 사례를 중심으로－ | A Study on Job Satisfaction and QOL of Tour Guides: The case of Thailand | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오정학(서라벌대학); 김철원(경희대학교); 최종률(경희대학교)"
] | This study is to suggest a strategical implication for improvement plan for tour guide service competitiveness through by exploring job satisfaction and QOL of Thailand’s tour guides. Data for empirical analysis were collected from tour guides in Thailand with convenient random sampling by on site survey and were analyzed by factor analysis, T-test, ANOVA, and multiple regression analysis by using SPSS 15. The results from the empirical analysis are as following. Firstly, it is verified that job satisfaction consists of 6 factors as job fulfillment, system & job circumstance, working condition, partnership, job attachment, and job vision, and QOL consists of 4 factors as positive life, positive view of social life, self-esteem, and positive self. Secondly, the results of T-test and ANOVA revealed differences in job satisfaction and QOL according to individual variables like income, form of employment, education, major, age, gender and work period, Thirdly, the results of multiple regression analysis revealed that 5 of 6 job satisfaction factors have a significant effect on all the factors of QOL, and job fulfillment is most significant one among them. Comprehensively, the results proposed a key clue for improvement of tourist guide service competitiveness of Korea. That is to establish system to make sure of qualified professional tour guides and to insure them for treatment and job condition fitting to their qualification. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571375 | oai_dc | 농촌체험마을의 어메니티 평가 연구 －경기도와 강원도의 9개 농촌체험마을을 중심으로－ | The Study Regarding Amenity Evaluation on Agricultural Experience Villages: Focusing on 9 Agricultural Experience Villages in Gyeonggi-do and Gangwon-do | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"조중현(전남대학교)"
] | This study has made a close inquiry that evaluation and analysis of visitors’ experiences in Rural Tourism villages are useful and accurate besides specialist’s aspect amenity studies. Particularly, amenity resources influencing visitors’experiences were drawn through comparative study among evaluation methods, visitors’ amenity cognitive process was explained, and amenity visitor cognizes was analyzed. In this study, the amenity of Rural Tourism villages is defined as overall satisfaction cognized by people using and consuming the value of rural villages. In this study, empirical studies on 9 villages in Gyeonggi-do and Gangwon-do were performed. Also, experience evaluations and outcome evaluations were performed from the visitor’s aspect and compared with the results of existing amenity measuring evaluations by specialists. As a result, the amenity evaluations from existing studies were revealed to fail to explain demand of amenity consumer and amenity attitude of visitors. Cognitive resources are continuously evaluated and complemented through measuring evaluations, experienced resources through outcome evaluations, and interchange resources through experience evaluations of Rural Tourism villages. | 관광학 | null | kci_detailed_000135.xml | |||
ART001571488 | oai_dc | Tobit 모형과 우도비율검정을 이용한 골프지출 결정요인에 관한 연구 | A Study of Golf Expenditures by Tobit Model and Likelihood Ratio Test | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승길(남서울대학교)"
] | The purpose of this study is to examine the determinants of golf related expenditures using the Tobit model. The dependent variable is the average amount spent for one’s golf activity. For this estimating green fees, caddy fees, food & beverage costs, transportation, entertainment, accommodation and other expenses were measured. Using a Likert five-point scale, the degree of the golf immersion was measured. The author also divided the total into a high degree group and a low degree group for golf immersion and tested the two groups to analyze the difference in expenditures. The test to compare the value of the log-likelihood function through the likelihood ratio test was conducted. As a result, there is a difference in spending between the two groups was significant. | 관광학 | null | kci_detailed_000135.xml | |||
ART001551945 | oai_dc | 대학생의 여가몰입이 심리적 안녕감 및 자아실현에 미치는 영향 | The effect of leisure commitment on psychological well-being and self-actualization in University students | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박철호(안양대학교); 김성수(안양대학교)"
] | The purpose of this study is to examine the relationship among university student’s leisure commitment, psychological well-being and self realization. The model of this study suggested that leisure commitment affects on psychological well-being and self-actualization, and psychological well- being affects on self-actualization. Questionnaire for actual proof analysis was developed based on precedent research. The collected questionnaires have gone thought the process of data coding and frequency analysis, reliability analysis, factor analysis, regression analysis were conducted through SPSS 15.0. As the result of verification of the suggested study model, almost all the appropriateness indexes were substantiated in the evaluation and were explained causal relationship very well. Therefore, the model was determined to be an appropriate model for the purpose of the study. The implications based on the result of the analysis from this study are as follows. First, leisure commitment affects of positive on psychological well-being and self- actualization. Therefore, Need financial help or diversified support such as system improvement of the country for continuous commitment of leisure activity to university students. Second, Cognitive Commitment affects on psychological well-being more than Behavioral Commitment. When individual’s perception or emotion is desirable and positive about leisure that psychological well-being is improved more than Behavioral leisure. This fact suggests the need for psychological research in leisure studies. Therefore, we need not only behavioral research, but also psychological research to leisure studies. Third, psychological well-being affects of positive on self-actualization. Namely, if leisure commitment are higher, psychological well-being is improved. Improved psychological well-being affects of positive on self-actualization. Thus, essential function of leisure that psychological well-being and self-actualization can be accomplished through improved leisure commitment. | 관광학 | null | kci_detailed_000135.xml | |||
ART001551943 | oai_dc | 전시의 체험요소(4Es), 방문가치, 행동의도에 관한 연구 －트릭아트 전시장에 방문한 학부모를 대상으로－ | The Analysis on the Perceived Performance and Satisfaction by the Types of Museum Visitors’ Motivations: Case of National Museum Visitors | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"정석순(청주대학교); 이준엽(동국대학교)"
] | The purpose of study was to examine the relationship of experience factors of the exhibition targeted to parents accompanied by their children on value of visiting and experience factors and value of visiting on the behavior intention by applying four experience factors suggested by Pine & Gilmore, that is, entertainment, education, esthetics, and escape to exhibition. The results of the study were as follows. 1. Parents accompanied by children valued experience exhibition that contained more experience factors. It was found, however, that entertainment factor had a positive effect on the economic value and education factor had a positive on the social value, while experience of escape and education had no effect on value of visiting. 2. On the whole, both experience factor and value of visiting had significant effect on the behavior intention, and in particular, social value and economic value among entertainment, esthetics, value of visiting had effect on the behavior intention. This study suggests that it is necessary to reinforce experience factor as well as entertainment & esthetic experience factor for parents to immerse themselves in educational experience to maximize the value of visiting for social and economic value in order to induce school parents’ behavior intention in the experience exhibition. | 관광학 | null | kci_detailed_000135.xml | |||
ART001551936 | oai_dc | 여가활동 동기, 제약, 만족 및 대학생활만족 비교 연구 －한국인 대학생과 중국인 유학생 중심으로－ | Comparative Study on the Relationships among Leisure Motivation, Leisure Constraints, Leisure Satisfaction, and University Life Satisfaction: Focus on Korean and Chinese Students | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김흥렬(목원대학교)"
] | The purpose of this study was to compare and analyze the relationships among leisure motivation, leisure constraints, leisure satisfaction and university life satisfaction depending on the nationality of university students in Korea and China. The results of study were as follows: First, four dimensions, namely, 「physical」 「psychological」, 「social」, and 「educational」 were extracted as leisure motivation. The leisure constraints are classified using three factors(internal, structural, interpersonal), and 4 factors(environmental, physical, psychological, educational) of leisure satisfaction were extracted. Second, depending on the nationality of students there were significant differences in leisure motivation. Third, depending on the nationality of students there were significant differences in leisure constraints. In particular, the two constraints factors (internal, and interpersonal) were stronger for the Chinese students. Fourth, there were no significant differences with regard to the nationality of students for all sub-factors of leisure satisfaction-physical, psychological, social, and educational. Finally, for all university students, leisure satisfaction had a positive effect on university life satisfaction. | 관광학 | null | kci_detailed_000135.xml | |||
ART001551939 | oai_dc | 서울지역 특급호텔 한식당 선택속성의 중요도와 성취도에 관한 연구 | Study on importance and achievement of selected attribute in Korean restaurant at five-star hotels in Seoul | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박정하(중부대학교); 이애리(중부대학교)"
] | This study was conducted with target customers who have experienced the Korean restaurants at four of five-star hotels in Seoul from September 5th 2009 to October 5th 2009. In this study, 350 copies were distributed and 326 copies were returned. Among them, some dishonest or inconsistent surveys were excluded and 303 copies were finally accepted and analyzed. As are result of analysis, difference analysis by use type showed there was no statistical significance in variables except the quality of food. Difference analysis by price showed no statistical significance, but difference analysis by preferred menu showed there were significant differences in well-being food and suggestion and promotion. As a final, importance and achievement assessments for selected attributes of Korean restaurant before/after visiting were carried out and the results from IPA of the details in each selected attribute are following. In quadrant I, the field of ‘keep up the good work’, the importance and achievements in taste of food, hygiene state of food, quality of food, freshness of food, cleanliness in restaurants, promptness of provided service showed higher than the average of all contacts. In quadrant II, the field of ‘concentrate’, service attitude of employees, appearance of employee sand atmosphere of restaurant should be considered to be improved. In quadrant III, the field of ‘low priority’, that was lower than the average in the importance-achievement, the convenience of using parking lots, variety of service menu, balance of nutrition, visual effects of food and accessibility of the restaurant were proposed. In quadrant IV, the field of ‘possible overkill’, which had low importance and high achievement, amount of food was proposed | 관광학 | null | kci_detailed_000135.xml | |||
ART001551970 | oai_dc | 호텔고객의 정보원천 신뢰도와 만족도가 방문행동에 미치는 영향 | Effect of the Reliability and Satisfaction of the Information Source on Hotel Guests on Their Customer Behavior | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"서금자(경기대학교)"
] | This study is intended to examine that the reliability and the satisfaction of the information source on hotel quests have significant effect on their customer behavior. To the end, both of documentary research and empirical research were combined. The empirical research showed that as to the credibility of the information source, three factors such as professionalism, honesty and attraction were extracted, while as to the satisfaction of the information source and the customer behavior, one factor was extracted respectively. Hypothesis 1 that the professionalism, honesty and attraction as reliability of the information source would have significant positive effect on the satisfaction was adopted. Hypothesis 2 that the satisfaction of the information source would have significant positive effect on the customer behavior was also adopted. This study therefrom suggests the importance of the source to get the information on the hotel such as mass media, advertisement, internet, and especially opinion of acquaintances and experts. Therefore, it is required to conduct the advertisement and publicity activities which make the information on hotel more professional and attractive and to seek for ways to obtain word-of-mouth effects through continuous management of existing hotel guests. | 관광학 | null | kci_detailed_000135.xml | |||
ART001551937 | oai_dc | 하천발원지의 생태관광자원 활용 연구 | A Study on the Applications of River Sources as Ecotourism Resources | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박선희(강릉원주대학교); 함석종(강릉원주대학교); 박인수(강릉원주대학교)"
] | Recently the environmental conservation is to be a hot issue all over the world, Especially, about water pollutions. Water is quite common but important matter in the ecosystem, and it's play an decisive role for survival of living things. It should be maintained clean water not only river source but the upriver, the midriver, a downriver. But, if it is polluted from river source and the upriver, water pollution could not have serious. There are not only Han River, Nakdong River but also river source with Baekdu Daegan Mountain System as the center in the Gangwon-do. Water rises from this place, is being provided as various using water at the country`s central regions(Seoul, Gyeonggi-do, Gangwon-do), South and North Chungcheong-do, Gyeongsang-do. Tourist who visit to river source of the Han River and the Nakdong River in Gangwon-do has grown rapidly. Therefore, It is need to organize about preservation of the Han River and river source of other river, applications as ecotourism resource. A purpose of this study is to investigate a prospective tourists’ perception on making good use a river source as ecotourism resources. For this purpose, A field survey with 250 questionnaires has carried and analyzed. The results of analyses suggest as follows. First, prospective tourists’ perception is to conserve a natural originality and maintain the different spaces from their routine life. Second, It is necessary to recognize tourists that the source of river is an important ecotourism resources. Third, Using the source river as ecotourism resources, infrastructure and convenience facilities are very useful, furthermore residents’ hospitality. | 관광학 | null | kci_detailed_000135.xml | |||
ART001551930 | oai_dc | 다크 투어리즘에 대한 탐색적 논의 | A Tentative Observation of the Concept of Dark Tourism | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"한숙영(세종사이버대학교); 박상곤(한국문화관광연구원); 허중욱(강원대학교)"
] | The term dark tourism was coined by Lennon and Foley to describe the attraction of visitors to tourism sites associated with incidences of death and disaster. For Lennon & Foley, dark tourism is an intimation of post modernity-global communication technologies, the anxiety and doubt about the project of modernity, and tourismification by commodification. On the other hand, Seaton and Ashworth asserted that dark tourism should not be restricted to events with post modernity, specially anxiety and doubt about modernity and its consequences. Out of historical interest, they maintained that dark tourism should be seen as staged around attraction and sites associated with death, acts of violence, scenes of death and crimes against humanity. The authors assert that dark tourism should include visitation to sites to relevant events which have occurred with post modernity. As a consequences, in this study dark tourism is defined as travel to sites associated with death, disaster, acts of violence, tragedy, scenes of death and crimes against humanity with post modernity. | 관광학 | null | kci_detailed_000135.xml | |||
ART001551932 | oai_dc | 해양관광개발에 따른 관광지 지역주민의 관광영향 인식 차이 연구－경남 창원 진해를 중심으로－ | Residents’ Perceptions toward Marine Tourism Development A Case of Jinhae in Changwon city | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"고계성(경남대학교)"
] | The current study was designed to investigate hotel customers’ environmental friendly decision-making process. This study proposed and tested the conceptual model including the critical components of one’s attitude toward green behaviors, overall image, and loyalty intentions(intentions to visit and recommend) in a green hotel context. A Web-based survey was employed to collect data through an online market research firm’s survey system. A total of 388 usable responses were returned. Following Anderson and Gerbing’s (1988) two step approach, the measurement model was first conducted to assess measurement quality, and then the structural model was estimated to test proposed model. The results of the measurement model verified an adequate level of reliability and validity of the measures. The findings from the structural model indicated that two major components of attitude(i.e., importance of being environmental friendly and perceived level of responsibility of corporations) significantly affect overall image of a green hotel, and this image is positively associated with loyalty intentions. Further, the current study results showed that overall image had a significant mediating effect on the formation of loyalty intentions. This study provides green hotel operators with useful insights about attitudes and image in relation to eco-friendly decisions, which eventually enable them to build up effective marketing strategies. Theoretical and practial implications, limitaitons of the study, and suggestions for future research are discussed. | 관광학 | null | kci_detailed_000135.xml | |||
ART001551944 | oai_dc | 축제참가동기에 따른 시장세분화와 관광행동과의 관계 －곡성 심청축제 참가자를 대상으로－ | A Study on Market Segmentation based on the Participative Motivation and Behavioral Intention of Visitor Festival : Focused on Simcheong Festival in Gokseong | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양길승(호남대학교)"
] | The purpose of this study is to examine the way of market segmentation based on the participative motivation and between participative motivation and behavioral intention of festival participants in the simcheong festival of gokseong area, 2010. In order to achieve the purpose of the study the motivation and demographic characteristics of festival participants were examined by using the market segmentation. Factor analysis was performed to determine the leading motivations for attending this festival, and cluster analysis was employed to identify groups of respondents based on the delineated five motivational factors. The samples were about 256 visiter who were visit simcheong festival of gokseong area. To achieve this goals quantitative research methodology was designed, k-step cluster analysis and stepwise multiple regression analysis were applied as technical methods. The results of the study show that five underlying motivation dimensions were derived. The results of k-step cluster analysis indicate that distinctive segments were identified three different. These three segments were significantly different with respect to age, several visit and residence. While participative motivation had a significant impact on behavioral intention. | 관광학 | null | kci_detailed_000135.xml | |||
ART001551941 | oai_dc | 호텔직원의 조직후원인식, 임파워먼트, 직무만족에 관한 연구 | A Study on Hotel Employees’ Perceived organizational Support, Empowerment and job satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"임현철(대구가톨릭대학교); 서광열(관동대학교)"
] | This research attempts to analyze the relationship between perceived organizational support and empowerment from the view of social commutation relationship and the relationships between empowerment and Job satisfaction, and the relationships perceived organizational support and job satisfaction by selecting empowerment as parameters. Methods of efficient human resource management of hotel employees are suggested with the facts of research as a foundation. The result indicated that hotel employees who a high degree of perceived organizational support show positive empowerment. Also the result showed empowerment of hotel employee had significantly positive effect on job satisfaction. Also the result showed that high empowerment of hotel employees in affection the relation between perceived organizational support and job satisfaction. | 관광학 | null | kci_detailed_000135.xml | |||
ART001551947 | oai_dc | 테마 파크 종사원들의 변혁적 리더십, 혁신행동, 조직몰입간의 관계 | Relationship among Theme park Employee‘s Transformational Leadership, Innovative Behaviors and Organizational Commitment | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김정훈((주)비엔피그룹)"
] | This study focused on the relationship among transformational leadership, innovative behaviors and organizational commitment. Despite the bulky magnitude of studies on innovative behaviors, there is only mere amount of studies that delve into the variable in integration of leadership, followers’ response to (in the form of innovative behavior), and leaders’ personal characteristics. In this vein, the current study has empirically tested the associations amongst followers’ innovative behavior, their superiors’ transformational leadership, superiors’ personal characteristics, and followers’ organizational commitment. The study conducted a survey with 150 employees who work for companies in tourism industry. The results of the SME analyses showed that the hypotheses were generally supported. Specifically, it was found that superiors’ transformational leadership positively and significantly affect followers’ innovative behavior and organizational commitment. In addition, the study results revealed, the stronger the organizational commitment, the higher the followers’ innovative behavior. As per the antecedents of transformational leadership, the leaders’ personal characteristics such as extraversion and openness were found to influence their transformational leadership. Implications of the study findings and limitations of the present study were discussed along with future research directions. keyword: innovative behavior, transformational leadership, organizational commitment, personality | 관광학 | null | kci_detailed_000135.xml | |||
ART001551934 | oai_dc | T.G.I.F. 시대의 인천지역 관광정보에 대한 IPA 연구 | Importance and Performance Analysis on the Incheon Area’s Tourist Information in the Age of T.G.I.F. | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"안택균(재능대학); 이정희(재능대학); 김세리(오산대학)"
] | This study purposed to make a comparative analysis of the importance and performance of tourist information on Incheon provided to tourists visiting around open ports in the Incheon area through SNS such as Twitter, Google, i-Phone and Facebook. In addition, it investigated the effect relation between performance factors and people’s satisfaction with and intention to recommend tourist information on Incheon. In the results of comparative analysis on the mean importance and performance of the key attributes of tourist information on Incheon provided through SNS, the attributes considered very important by the respondents were the reliability and accuracy of tourist information on Incheon on SNS. On the contrary, in the results of surveying users’ satisfaction with the performance of tourist information, they showed the highest satisfaction with the convenience and simple structure of the system. In particular, a large difference was observed between importance and satisfaction in the specificity of tourist contents and the utility of tourist contents. This suggests the need of improvement in these attributes. | 관광학 | null | kci_detailed_000135.xml | |||
ART001551931 | oai_dc | 강원지역 산림치유기능 중심의 의료관광 상품개발 방안 연구 | A Study on the Development Method for Forest Therapeutic Function-Centered Medical Tourism Products in Gangwon Area | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유승각(강원발전연구원)"
] | In this study, a survey was carried out on 500 tourists, who visit Kwangwon area, for the purpose of proposing the development method for medical tourism products using forest resources in Kwangwon area. The result suggested high recognition of forest therapy tourism for rest, health and mental stress relief, and the identification of beautiful natural resources in Kwangwon province as products for stabilizing and resting exhausted body and mind. As about 70% of respondents showed their will to revisit if a forest therapy function in Kwangwon province is connected to medical tourism products, a basic direction for the development of medical tourism products as forest therapy function in Kwangwon province through this would become competitive products for the image change into a recharging tourist spot when the concentrated development of forest therapy function-enhanced products. | 관광학 | null | kci_detailed_000135.xml | |||
ART001551935 | oai_dc | 자치단체 관광진흥 공동 협의체 네트워크와 파트너십 구현을 통한 지역관광 활성화 방안 연구 | Local Tourism Activation of Autonomous Bodies through Implementation of Joint Alliance Network and Partnership for Promotion of Tourist Industry | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"손병모(가톨릭관동대학교); 김동수(가톨릭관동대학교)"
] | It takes a great amount of effort to promote tourism as the growth engines of local autonomous bodies and there is also a growing status of tourism in the regional economy. In recent, tourism of autonomous bodies has to be pushed ahead by a cooperation of various main bodies such as local residents as well as related-private and -public enterprises , rather than its goal has to be achieved by particular one-sided parties such as autonomous bodies, local public enterprises and companies. In particular, the private-public partnership is increasingly emphasized in the advancement of local tourism. So, it is mainly classified into the public sector and the private sector for organizational design to form the local tourism advancement alliance. The public sector will have to be organized by the range of local governments, local tourism organizations and local councils linked to the local autonomous bodies around, and the private sector will have to be organized by the network and partnership of local residents, local groups, NGO and local experts. Based on this suggestion, the environment, which members of the community can continuously and actively participate in the issues of local tourism, may be constructed by the ‘formation of tourism governance’ raised as the alternative measure. That would mean a decisive mechanism which will come the new energy and turning point of tourism development with the creation of a great synergy effect in developing local tourism. | 관광학 | null | kci_detailed_000135.xml | |||
ART001551940 | oai_dc | 여행상품 기획을 위한 서울시내 특1급 호텔의 핵심성과지표(KPI)에 대한 우선순위 및 가중치 개발 | The Development on Significancy and Priority of KPI in the Super Deluxe Hotel Business in Seoul Korea for Travel Product Planning | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김학준(경희사이버대학교)"
] | The Hotel Business being an Intangible Service Industry requires measurement in intangible values. By these measurements the limited capitals should be selected and invested to differentiate itself from competitors and secure competitiveness. Currently, there are items for evaluating the present, future, and past of the Hotel Business, however no academically established priority of the items. The purpose of this research, a follow-up research of Kim, Dea-Kwan, Kim, Hak-Jun & Park, Yang-Woo(2009), “A Study on the Development of KPI in the Super Deluxe Hotel Business in Seoul Korea Using BSC”, is development on significancy and priority of KPI in the Super Deluxe Hotel Business in Seoul Korea for travel product planning. As a result of the study, Financial Perspective was understood to be most important, next Customer Perspective, Internal Process, and lastly the Learning and Growth Perspective. KPI’s priority consists of customer satisfaction measurement in first place with a significant rate of 0.145. Next, following up was operating profit to sales ratio of sales and achievement ratio of operating profit. The results implicate that in the Super Deluxe Hotel Business in Seoul Korea the business strategy should select and invest in limited capitals by investing in the increased customer satisfaction measurement and corresponding to the Needs and Wants of the customer to increase customer satisfaction measurement. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487948 | oai_dc | 축제평가요인에 의한 지역축제간 만족도 비교 －태백산 눈축제, 쿨시네마, 철쭉제를 중심으로－ | The Comparative Analysis of Local Festivals through Evaluation Factors with an Emphasis upon Taebaek Festivals | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"고동욱(강원관광대학); 부석현(강원관광대학); 함석종(강릉원주대학교)"
] | The purpose of this paper is to investigate the festivals such as Mt.Taebaek Snow Festival, Mt.Taebaek Azalea Festival, and Mt.Taebaek Cool Cinema in terms of festival evaluation methodology. The festivals mentioned above are held annually and evaluated regularly. However, the festivals have been analyzed, respectively, not synthetically. Therefore, in this paper we tried a comprehensive and synthetic analysis of those festivals, expecting a significant result from this research. Especially, we regard the Taebaek region as an upper group, applying the same test to data analyses in comparison of the satisfaction degrees toward the evaluation factors of the three festivals. In this paper we also tried to find the problems from the festival managements and to make some suggestions for improvement, thus coming up with a comprehensive solutions to the Taebaek festivals. The findings are as follows:First, the seven evaluation factors such as entertainment, event variety, experience, cultural understanding, product variety, product quality, and product price are examined through correlation analysis and regression analysis.Second, the seven factors are found statistically significant because the significance probability turned out to be 0.000<α=0.05 except the significance probability of Mt.Taebaek Cool Cinema which is 0.001<α=0.05 for the product price factor. Finally, in this paper we found that Mt.Taebaek Snow Festival using the highest budget among the three festivals faces the lowest regression coefficient for the entertainment factor, compared to the other two festivals such as Mt.Taebaek Azalea Festival and Mt.Taebaek Cool Cinema. This means the urgent needs to improve the festival management and to strengthen the festival program development and research. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487950 | oai_dc | 데이터마이닝을 이용한 신혼여행상품의 시장세분화 | Tourism Market Segmentation of Honeymoon Packages using Data-Mining Analysis | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김완섭(숭실대학교); 강미라(경기대학교); 류시영(경기대학교)"
] | In tourism marketing promotion, it is important to know the tourists purchase pattern and target market. The purpose of this study is to investigate the tourism market segmentation of honeymoon tourists and the factors influencing the decision making patterns. 5,482 samples of honeymoon packages transaction data were obtained from the travel agency. In this paper, empirical analysis of secondary data applying data mining techniques is presented. Data mining is a technique for extracting interesting knowledges from a large set of data. The model employs the decision tree algorithm. The CHAID analysis shows that the most important factors for decision making patterns are ‘travel agency location’ and ‘price of honeymoon packages’. And the CART analysis shows that the most important factors is ‘price of honeymoon packages’. In addition to providing useful implication for tour planners and marketers of travel agencies, this study also give a theoretical contribution to tourism marketing research. And this paper represents the effective database marketing strategy by applying the data mining technique to the travel agencies’ marketing system. Based on these significant findings, theoretical implications and limitations of the study are discussed. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487958 | oai_dc | 전공여부에 따른 호텔종사원의 경력개발욕구가 직무만족에 미치는 영향 | Effect of Hotel Employee’s Desire to Develop their Career on Job Satisfaction according to their Major related to Hotel | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"손영진(대림대학교)"
] | In this study, documentary research as well as empirical research were carried out to examine whether hotel employee’s desire to develop their career has significant effect on job satisfaction according to their major related to hotel. Two hypotheses were drown from precedent studies and set up: first, there would be significant difference of desire to develop the career of hotel employees who majored in hotel-related studies and that of those who did not; second, the hotel employee’s desire to develop their career would have positive significant effect on job satisfaction. Results of Hypothesis testing show; first, it seems that only those who did not majored in hotel-related studies among hotel employees need carer development by going to school of higher grade or preparing to do; second, it seems that the stronger hotel employee’s desire to develop their career is, the greater their internal and external job satisfaction is, and the more hotel employee’s desire to develop their social career is, the greater their internal job satisfaction. That means those who need learning professional knowledge and technique about hotel, and establish a for actual job and future career development accordingly derive greater satisfaction from their job. Those who want to develop external career also derive greater satisfaction from their job. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487953 | oai_dc | 호텔종사원의 조직후원인식(POS)이 조직몰입과 이직의도에 미치는 영향에 관한 연구 | Study about the Impact of Hotel Employee's Perceived Organizational Support on Organizational Commitment and Turnover Intention | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이윤호(충청대학); 서영규(삼성에버랜드 FC사업부)"
] | This study is to figure out the causal relationship between hotel employees' perceived organizational support , organizational commitment, and turnover intention. It adopted empirical and documentary researches. The hypothesis derived from previous studies: First, the hotel employees' perceived organizational support would influence positively (+) on organizational commitment. Second, the hotel employee perceptions of organizational support would influence negatively (-) on turnover intention. Third, the hotel employees' organizational concentration would influence negatively (-) on turnover intention. From the hypothesis test results, the stronger hoteliers feel sponsor for the exchange relationship from organization, the higher their concentration becomes to stay at the organization longer and continuously. As the hotel employees perceive the support of emotional engagement for organization stronger, the concentration and cohesiveness for the organization get risen. In addition, as hoteliers get perceived emotional support stronger for the organization, their turnover intention becomes weaker. When they feel the integration with the organization, their turnover intention becomes weaker as well. Therefore, one of the most difficult problems to solve at hotels now is to find a method to manage human resource. Now, it is important that leaders be mentors for employees and build environment for them to concentrate on only their works. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487951 | oai_dc | DCF모형을 이용한 L호텔 식음사업장 가치평가에 관한 연구 | Value Evaluation of L hotel F&B department by DCF model | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이재철(혜전대학)"
] | The purpose of this study is to explore and analyze present value and future value of hotel F&B department. A comparative analysis on discounted cash flow and the profit and loss was conducted, and estimation analysis was conducted on present value, future value and the profit and loss based on data of Financial Supervisory Service. The analysis showed that discounted cash flow is more improved than the profit and loss, and it must be considered as a sophisticated method for future business strategy of F&B department. It is especially contributed to management and operation strategy. As part of the study to evaluate management performance accurately so that companies can survive under the fierce competition among hotel companies, DCF model and concept was derived and explainable evaluation index on present value and future value of F&B department was empirically evaluated. The financial statement of L hotel and profit/loss statements of its F&B department were collected and 14 F&B departments of L hotel were selected and empirically reviewed. Data was analyzed centered on the major financial statement of L hotel and market data between January 2001 and December 2007. More specifically, it was found that 4 F&B departments were economically feasible among 14 F&B departments which consist of 8 food departments, 3 beverage departments, 1 banquet department, and the other 2 departments. a Economic Feasibility and it can be said that further future value is high. The specific purpose of this study is as follows; First theoretical framework is reviewed after comparative analysis is conducted among methods of value evaluation related to hotel in developed countries. Second. value evaluation for companies by DCF model is explored. Third rational and systematic value evaluation method of hotel company fit for business strategy of hotel F&B in Korea is suggested. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487961 | oai_dc | 대학생의 문화이벤트에 대한 인식이 지역 브랜드 자산 형성에 미치는 영향 연구 | Study about the Impact of University Students' Awareness of the Cultural Events on the Assets of Regional Brand | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이광옥(경기대학교)"
] | This study is to find how the university students' awareness of cultural events affect local brand assets. Hypothesis are the followings. First, it is to find out how the students awareness of the cultural events affect local brand' awareness significantly. Second, it is to find out how the students awareness of the cultural events affect local brand images significantly. Third, it is to find out how the awareness of local brand affect local brand images significantly. Fourth, it is to find out if awareness of local brand affect loyalty for local brand significantly. Fifth, it is to find out if local bran image affects the loyalty of local brand significantly. Before verifying the hypothesis, reliability and validity of each variables were verified. awareness of university students on cultural events were drawn from four factors such as new experience, intellectual satisfaction, family friendliness, and sociability. The brand awareness, brand image, and brand loyalty were drawn from each factor. From the verification tests, frist, the students' awareness of cultural events made them acquired new experiences and knowledges in the local places. students also could enjoy meaningful time, enjoying cultural lives with friends and relatives in higher class cultural life and create new image of the local places. Second, students might think they could meet a new culture through cultural events but considered that those events couldn't release stresses from routine or form human relationship with others. Third, meeting cultural events, people enhance their awareness, images, and loyalty of local places. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487940 | oai_dc | 골프장 종사원의 직업만족도와 상사신뢰가 자긍심에 미치는 영향에 관한 연구 | A Study on the Effect of Work Satisfaction and Trust in Supervisor on the Self Esteem of Golf Club Employee | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양길승(호남대학교); 이희승(호남대학교)"
] | Sports tourism industry is repeating its development as economy grows and leisure time increases. Especially, the demand for golf tourism is increasing rapidly. With golf tourism boom, construction of new golf course increases too. Currently, there are 339 golf courses in Korea thus there is a worry that excessive competition between golf courses will be serious as the number of golf courses increase. Therefore, the purpose of this study is to examine work satisfaction, trust in supervisor and self-esteem by selecting the employees working in golf courses, recognizing that the success of golf tourism industry depends on the role of employees, who treats visitors in the field, in the current time point when the competition between golf courses appears. As a study indicated that job satisfaction gave significant effect to self-esteem and trust in supervisor. It was found that trust in supervisor played significant mediating role in the casual relationship between job satisfaction and self-esteem. In addition, there was significant difference in job satisfaction depending on demographic characteristics such as gender, age, marital status and position. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487944 | oai_dc | 농촌체험마을 컨설팅지표 개발 및 농촌관광정책 방향 탐색 －농촌관광 컨설팅지원사업 통합수행지표 개발을 중심으로－ | Development of Consolidation Index to perform the Consulting of Rural Experiential Villages and Searching for Policy Direction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"진영재(한려대학교)"
] | The purpose of this study is to find out the index for consulting in rural experiential villages. In order to achieve this goals, the Author analyzed current indexes, the case of excellent, index of performance assessment and precedent study on the rural experiential villages. This study consists of three major parts. The first part reviews the concept and theoretical background on rural experiential villages and consulting. The second part examines the actual status on rural experiential village and consulting. The last part proposes indexes to perform the consulting of rural experiential villages. In conclusion, proposes indexes and items to carry on the consulting of rural experiential villages. In proposed index contains about 80 items to carry out consulting on rural experiential villages. Proposed index system consists of higher indexes, sub-indexes and items. In higher index, contains 6 indexes (establishment of operational system, searching experiential resources and development, service management for visitors, PR and marketing, supporting policy and relationship with autonomous community, operational assessment). This indexes can function as a guideline invigorate rural experiential villages by consulting. In addition, researcher suggest policy proposal on the consulting in rural experiential villages. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487943 | oai_dc | 문화관광자원에 대한 지역주민의 경제적 가치 추정 －강릉단오제－ | Valuation of Cultural Tourism Resources by the Residents’ Willingness To Pay: The Case of Gangneung Danoje Festival | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"허중욱(강원대학교); 신동주(강원대학교)"
] | The purpose of this study is to estimate the economic value to the cultural tourism resources using contingent valuation method. A contingent valuation survey was conducted by dichotomous choice format and 514 useful samples were collected. The results from the survey show that the average amount of willing to pay was estimated 5,559 Won on the basis of resident. This economic value may be underestimated due to deficiency of deliberation about the cultural value as the Masterpieces of Oral and Intangible Heritage of Humanity by the UNESCO since they were estimated the economic value suggested 17,876 Won after 2 years. The research model indicated that there are significant in the bid amount, age, length of education and marital status on the Willingness To Pay. For the cultural capitals possess economic value for the public, the government has to intervene the promotion to cultural capitals recognizing the lesson from Baumol’s cost disease. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487959 | oai_dc | 김제지역의 향토음식 개발을 통한 관광상품화 연구 | A Study on the Development of Local Foods and Tourism Merchandising in Gimje Area | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"민계홍(전주대학교)"
] | The purpose of this study was to present some ways to develop special farm products into local foods, which represent Gimje area, and to utilize them as tourism commodities. As a way of study, this thesis developed local foods through the processes of menu plans, cooking experiments, and menu appreciations on the basis of investigations of inhabitants’ recognitions on regional foods. As a result, First, the recognition on local foods is that food materials are various, compared with the food of other regions. The reason why the local foods are favored is that their tastes are familiar with consumers. The reason why local foods are not developed greatly is that the recognition on developing local food is insufficient. The way to commericalize local foods in the response is to activate local foods restaurants. Second, most responders answered that the most competitive farm special product was Jipyeongeon rice, and that the representative local food was the food cooked with Jipyeongeon rice as a main material. Third, developed local food is “Jipyeongseonjiseong regular boiled rice” whose menu is composed of 33 kinds of menus basically such as porridge and boiled rice, watery soup, pot stew, roasted meat, seasoned food, boiled vegetable, live vegetable, salted vegetable, salted seafood, pancake, main dish, and dessert etc on the basis of Korean regular foods. In the future, the way to positively utilize local foods, based on the recipe on local menus must be found out. Maybe, the expected effects are to advertise local foods effectively to tourists to Gimje and at the same tome to improve local images and activate tourism, by inducing consumption. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487946 | oai_dc | 외식기업의 온라인 커뮤니티 특성과 전환행동 성과 연구 | A Study on the Food Service Industry’s Relation between Online Community Characteristics and Switching Behavior Performance | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김기영(경기대학교)"
] | This research intended to analyze an influence of Food Service Industry’s Online Community Characteristics upon Concentration and Switching Behavior Performance, and its analytic result was as following. First, social needs of online community characteristics seemed to have a good effect(+) upon the concentration rate of online community; second, ‘product purchase information’, ‘product purchase help’ of economic needs from online community characteristics a good effect upon concentration rate(+). Therefore, it is necessary to understand what the food service industry online community customer’s interests are, which should be a community that can open a new field of experience for its customers. Also, it is necessary for food service industry to make a continuous management of homepage so it could provide customers with high quality of information in a short time. Third, online community concentration rate seemed to have a good effect(+) upon the result of ‘switching attitude’ and ‘switching intention’ of ‘switching action performance’. Namely, we can see that a positive effect is given from offline to online with the higher concentration rate of online community. Therefore, it is necessary to increase switching behavior with the higher online community customer’s concentration. This research shows that internet is new means of communication, and the result of actual online community characteristics, concentration and switching behavior performance which is highly being interested by many people contributes lots of meaning to internet business food service industry including community. The company gets out of the same type of internet community, operates the community to provide customer with benefit in the other dimension of product and service, and has a good effect upon customer’s experience, which can be used as a place for customer to be concentrated in food service industry. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487941 | oai_dc | 제주지역 중국인 유학생들의 여가제약이 여가만족에 미치는 영향 | Influence of Leisure Constraints on Leisure Satisfaction: The Case of Chinese Students in Jeju Island | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"정승훈(제주발전연구원)"
] | The purposes of this study were (1) to identify the dimensions of leisure constraints and leisure satisfaction of Chinese students in Jeju Island, Korea, (2) to determine differences between the groups by personal situational variables such as the spending money for the month, the length of stay for their study in Jeju Island, grade point average as their school performance, participation in part-time jobs, and the level of Korean language skill with respect to the dimensions of leisure constraints, and (3) to examine how these constraints were related to their leisure satisfaction. 268 surveys of Chinese students were used for this study and the data analyses of factor analysis, ANOVA and t-tests, correlation analysis, and multiple regression analysis were performed. The results demonstrated as follows: first, the five factors of leisure constraints including intrapersonal, interpersonal, informational, time, and economical constraints were extracted. Second, the significant differences found in the dimensions of leisure constraints between the groups by personal situational variables. Third, the dimensions of leisure satisfaction were negatively and/or positively influenced by leisure constraints. On the whole, this study implies that the dimensions of leisure constraints and level of satisfaction are different from personal situations, types of leisure activities participated in, and level of community or social supports to provide opportunities for their leisure participation. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487963 | oai_dc | 커피전문점의 서비스스케이프가 고객만족과 관계성과에 미치는 영향 | The Impact of Servicescape of Coffee shop to Customer Satisfaction and Relationship Performance | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"엄영호(수원여자대학교)"
] | This research is designed to study to draw elements of quality for service scape applicable to coffee shop based on the definition of servicescape, and influence of servicescape while customers use coffee shop gives to customer satisfaction and relation performance(loyalty of customers, commitment). Target of research were customers use coffee shop in Seoul area where most coffee shops are located and was studied for one month during March in the year of 2010. 250 questionnaire were distributed and 242 were collected, and 233 were used for survey except 9 questionnaire which omits answer and are considered lack of trustworthiness. These are summary of study results. First, as factors of service scape comfort of seat, familiar atmosphere, esthetics, adjacency, cleanliness influenced customer satisfaction. Especially seat comfort and esthetics gave most contribution to customer satisfaction. Secondly, in relationship of customer satisfaction and influence result gave crucial impact on customer loyalty and absorption. That means customer satisfaction on coffee shop promotes repeated purchase and continuing retail. Thirdly, in relationship of service scape and result impact elements of service scape has shown giving positive influence on relation results. Therefore, to sustain long term relationship with customers it is considered not only intangible factors in service quality emphasized until at this time but also physical elements are important. However this study has vital meaning by analysis of servicescape of coffee shop contribute important role in long term relationship with customers, but target of research was regionally limited to customers who has used coffee shops in Seoul metro area only. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487935 | oai_dc | 여행사의 웹사이트 시스템 구축 선호 우선순위 차이에 관한 연구－Web 2.0 기술을 적용한 직접판매와 간접판매 여행사의 비교를 중심으로－ | A Study on Different Priority of Web Site System Development for Travel Agency | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김홍길(경희사이버대학교); 조효연(극동대학교)"
] | The purpose of the present study is to develop an evaluation model for constructing an efficient Web site system to travel agencies trying to develop a Web site system for strengthening of the company’s business competitiveness and satisfaction of customers’ desire by introducing Web 2.0 that is being represented as the latest internet technology to satisfy expectation and desire about web technology of enhanced customers. For an experts survey for application of the AHP technique, the personnel having a position of more than a team leader class who has development experience over 5 years, technical implementation experience of Web 2.0 that is cutting-edge technology of the internet and budget operation experience with the target of travel agencies operating a website system among domestic travel agencies. The domains necessary for development of the Web site system’s evaluation model for constructing the efficient Web site system and the suitable items according to each domain based on the existing previous researches appeared as follows, namely, three domains of Core Process, IT Infrastructure and Based Environment, a total of 12 items from each domain such as 6 items of Community, Commerce, Communication, Customizing, Contents, Connection in Core Process, 3 items of hardware, Web 2.0 and network in IT Infrastructure, and 3 items of policy, organization and manpower in Based Environment. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487955 | oai_dc | 리조트호텔 조직구성원의 임파워먼트가 직무만족과이직의도에 미치는 영향 | A Study on the Effects of Empowerment and Job Satisfaction towards Turnover Intention of Resort Hotel Employees | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"심상화(강원도립대학)"
] | In resort hotels, providing a high-quality service was a precondition for considering management efficiency as it is necessary, first of all, when providing any high-quality service, to have capable employee acquisition with a high rate of retention. The importance of the employee is emphasized in resort hotel because individual employees function directly in the service of the Moment of Truth. Moment of Truth opinions are directly related to service quality and customer satisfaction, making employee roles a decisive factor in this assessment. Ultimately, effective organization management is the foundation for producing profits and a significant requirement for deciding what will make or break the business through customer satisfaction. The purpose of this study focuses first upon differences demographic characteristics and the connections between the relation of influence upon turnover intention through employee empowerment and job satisfaction within a resort hotel. Next, it establishes the influencing factors of turnover rate when considering empowerment and job satisfaction. By facilitating employee empowerment, this study can be used as a preliminary foundation for establishing an effective human resources management plan, and maximizing the potential of a resort hotel company. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487938 | oai_dc | 우주관광에 관한 탐색적 고찰 －위험지각과 관광태도를 중심으로－ | Exploratory Study on Space Tourism : Risk Perception and Tourism Attitude | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"양승훈(신라대학교); 이혜숙(수원대학교)"
] | The purpose of this exploratory study is to explore the feasibility of space tourism, as an emerging market. The research was conducted in two way- steps with two methodologies, to two groups. First, mini-delphi method is applied to potential space tourism suppliers. Interviews with travel agents was conducted to clarify the commercial feasibility of space tourism. Results revealed that as long as reasonable price and safety are guaranteed, the space tourism product will be positively considered as the portfolio of rich market product. Also support from government and cooperation with advertisement and event company will accelerate the market growth. Secondly, more focusing on the safety problem in space tourism commercialization, survey with potential space tourist was deployed to verify relation with the risk perception, space tourism attitude and TAS(thrill and adventure seeking). Results said that as long as potential space tourists have a willingness to take a risk and have a thrill-adventure-seeking tendency, they will form favorable space tourism attitude. This research is expected to give an attention to the space tourism market and also give a business portfolio for the travel agency in upcoming mass market. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487947 | oai_dc | 여가활동으로서의 찜질방 동기, 체험, 행복 간의 관계 | A Study of the Relationship among Motivation, Experience and Happiness for Jjimjilbang User’s as Leisure Activity | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김흥렬(목원대학교)"
] | Jjimjilbang as a leisure complex is oriented for well-being and health- friend. With the recognition of the importance of leisure activities in Jjimjilbang, this empirical study tries to examine and analyze relationships of motivation, experience and happiness. The results of the study are as follows: First, according to analysis results about the effect relationship among motivation, experience and happiness as leisure activity, motivation showed its positive effects on experience. Especially, the factors of 「interpersonal relationships pursuit motivation」and 「alternative means pursuit motivation」 were effected positively by experience. Second, it showed that experience had statistically significant influence on happiness. Especially 「peripheral experience」 of experience was a significant effect on economic, health, leisure and freedom, accomplishment and self- acception of happiness factor and all factors of happiness was not effected by 「primary experience factor」. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487956 | oai_dc | 레스토랑 서비스교육에 따른 직무만족과 서비스 수행성에 관한 연구 | The Study Regarding Service Training of Restaurant Employee Have an Effect on Job Satisfaction and Service Directivity | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김상욱(강릉대학교); 안장수(강릉대학교); 박경곤(청운대학교)"
] | The purpose of this study is to grasp that service training of restaurant employee have an effect on job satisfaction and service directivity keeping an eye on service training environment of this kind of restaurant employee and to present service training direction of restaurant employee and the result of this study is as follows. First, service training of restaurant has an positive effect on systematic factor and private factor of job satisfaction. Especially, it can have an big effect on private factor than systematic factor but service trend training doesn’t have an effect on private factor of job satisfaction. Second, service training of restaurant can have an positive effect on service directivity and it indicates that employee can be led with performance ability of better quality service through efficient and continuous training developing service training program of hotel restaurant employee. Third, individual satisfaction can have many effect on service leadership and point of service directivity as well as systematic satisfaction of job satisfaction of restaurant employee. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487949 | oai_dc | 호텔기업 종사원에게 있어서 칭찬이 업무태도에 미치는 영향에 관한 연구 | The Effects of Compliments to Feeling of Work Attitudes of Hotel Company Employee | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"전용수(신라대학교)"
] | Hardly found is research clarifying the correlation of individual’s attitude change and compliment through positive measurement of it, and in particular, it is much harder to find research that verified such effects with the personnel of hotels that are highly dependent on the personal service through positive measurement of compliments. This research’s objective, therefore, was to propose plan that can be utilized for the management of hotel human resource later on by clarifying the effects of compliments on work attitude with personnel of special class hotels in Busan region. Results suggest that: With hotel personnel, verbal compliments left significant effects on work attitude rather than behavior compliments or physical compliments. That indicated that verbal compliments leave more effects on job attitude than institutional rewards regarding human resource management like promotion or compensation. Conclusion suggests that compliments are not burdensome yet are more efficient through frequent use. | 관광학 | null | kci_detailed_000135.xml | |||
ART001487952 | oai_dc | 크루즈 관광상품에 대한 중요도-성취도 분석 및 행동의도에 관한 연구 | A study on Importance-Performance Analysis and Behavioral Intention aboutTourist Product of Cruise | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"백현(롯데관광개발 부사장)"
] | Cruise tourism has emerged as industries which have a chance of growth and a potential power in Asia. As the Mass Cruise Company has been expanded in the Asia markets, various tourism products such as short-term thematic cruise have been developed. therefore this paper contributes to development, domestic adoption, and popularization of cruise tourism. We explored using IPA, factor analysis, regression analysis. The results of the factor analysis produced 4 factors(external, accommodation facilities, internal, operationg program) used 21items. and the regression analysis, demonstrated “recommend intention” R square(38.0%), F-ration(13.02) and “positive word of mouth” is R square(37.3%), F-ration(12.63) significant at p<0.01. As this study is limited by sampling of Mediterranean Area tourist, Further studies are needed to expand the area for research and diversify research object. | 관광학 | null | kci_detailed_000135.xml | |||
ART001519127 | oai_dc | 한국음식점에 대한 위험요인이 신념과 태도에 미치는 영향 | Impact of Risk Factors about Korean Restaurants on Belief and Attitude | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"손영진(대림대학교); 홍기운(혜전대학)"
] | This article adopted documentary and empirical studies to find significant impact of risk factors about korean restaurants on belief and attitude. As a result, first, the higher recognition for performance risk among risks recognized for Korean restaurant, the lower belief for Korean food. Second, the higher recognition for performance risk among risks recognized for Korean restaurant, the worse customer's attitude for Korean food. Third, the higher belief for Korean food, the better customer's attitude. What we could know from these results, first, was that the higher risk recognized on external parts such as dignity, image, authority, etc. for customers' themselves, the lower belief and attitude for Korean food. That is, there are many customers who still hold the stereotype for Korean restaurant being humble and not-luxurious. In addition, belief for Korean food is rather one for food itself. As belief for Korean food fame gets also higher, customer's attitudes, especially, favor, satisfaction, and preference were enhanced. | 관광학 | null | kci_detailed_000135.xml | |||
ART001518179 | oai_dc | 수도권 지역 컨벤션 센터의 브랜드 자산에 대한 IPA 연구 －전시 참가 업체 관점 중심으로－ | Importance and Satisfaction Analysis on the Brand Equity of Capital Area’s Convention Centers: the Case of Exhibitors | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"장혜진(극동정보대학)"
] | These days companies are thinking brand equity as a invisible worthy equity and a core strategy of the companies. These trends are also influenced in convetion center’s fierce competition. This study reviewed Korean capital area’s Convention Center’s brand equity via IPA. The research findings suggest the following: first, the most important things in brand equity are the brand itself of convention centers, positive feeling and service quality. And the most satisfied factors are satisfaction and familiarity. And differentiation, satisfaction, consideration, symbol and logo, familiarity are higher in satisfaction than the importance. Second, in the satisfactions of convention center, COEX is higher than KINTEX in average in all parts. Third, in the IPA matrix of COEX, hit one first and remembrance of name etc. are ’keep up good work’, investment value and unchangeable quality etc. are ‘concentrate here’, renovation and ad massage etc. are ‘low priority’ and familiarity and consideration etc. are ‘possible overkill’. Forth, in the IPA matrix of KINTEX, remembrance of name and positiveness etc. are ‘keep up good work’, peculiar image and leadership etc. are ‘concentrate here’, symbol & logo and hit one first etc. are ‘low priority’ and recycle and high quality etc. are ‘possible overkill’. The results of this study elicited some implications. First, convention centers should raise brand equity value through service quality improvement. Second, renovation, leadership and improvement of investment value should be concentrated for better service quality. Third, COEX should keep leader of Korea convention market and supplement investment value, quality improvement and positive feeling. Forth, KINTEX should keep good quality and concentrate on establishment of peculiar image and leadership. | 관광학 | null | kci_detailed_000135.xml | |||
ART001518174 | oai_dc | 관광지식정보시스템 품질, 용이성, 시스템 이용만족간의 구조적 관계 고찰 －기술수용모델(Technology Acceptance Model)의 적용과 확장－ | An Examination of the Structural Relationships among System Quality of TourismKnowledge & Information System, Perceived Ease of Use, and System-usageSatisfaction : Application & Extension of the Technology Acceptance Model | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"한지숙(호주 퀸스랜드 대학); 현용호(대구가톨릭대학교)"
] | The purpose of this study is to enhance the web site’s user satisfaction of a tourism knowledge & information system via revealing the relationships among variables affecting the user satisfaction. System quality, information quality, support of related department and perceived ease of use were considered as testing variables. The research model examines the structural relationships among constructs, using Structural Equation Modeling(SEM). The empirical data collected from the web site users using self-reported questionnaire survey in March 2010. A total of 156 responses provided validated data for analysis. The results of this study showed that system quality, information quality, and support of related department had effect on web site’s user satisfaction, while perceived ease of use had no effect on the user satisfaction. Technology acceptance model application resulted in no relationship between related department support and perceived ease of use, and perceived ease of use did not play a mediation role between system qualities and user satisfaction. Also, system quality had more impact on perceived ease of use than information quality. | 관광학 | null | kci_detailed_000135.xml | |||
ART001518119 | oai_dc | 어촌지역 전통축제의 사회적 자본 형성 －동제를 중심으로－ | The Building of Social Capital and Traditional Festivals in Fishing Villages: The Case of Village Ceremonies | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이승철(관동대학교); 허중욱(강원대학교)"
] | Traditional festivals are the cultural prototype for all festivals which are emerging worldwide as the icon of tourism and leisure industries. In the common notions, there are many researches that identify the causality to affect post-purchase behavior and satisfaction level and building a valid model to forecast the economic impact of festivals in the communities. But there are few studies which focus on the social and cultural impacts of festivals. Therefore, the purpose of this paper is to investigate the factors of social capital from the previous studies and identify the causality between social capital and traditional festivals in the fishing villages which is called Dong-je, a kind of village ceremony. This paper expresses the results from authors that examined the three factors constituted in constructing social capital from the previous literature review. And the models in this paper show that the festival attendance behavior affects the building of social capital on the traditional festivals in the fishing villages. But some recommendations for further research will be identified in the causality as a determinant factor of social capital. | 관광학 | null | kci_detailed_000135.xml | |||
ART001518137 | oai_dc | VIP고객 속성이 호텔 종사원의 서비스몰입, 직무스트레스 및 서비스 공정성에 미치는 영향 | The Effects of VIP Customer Attributes on Service Commitment, Job Stress, andService Fairness of Hotel Employees | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"유경민(순천대학교); 강경재(혜전대학); 박정하(우송대학교)"
] | This study is to explore how hotel employees perceive service commitment, job stress, service fairness in serving VIPs compared to regular customers in tourist hotel. Sampling was taken among employees for deluxe hotels at Yusong in Daejeon. A total of 150 samples were distributed and 128 valid samples were selected for research. After a process of data coding, the questionnaire was analyzed using SPSS 18.0. As a result of factor analysis for VIPs 3 factors were extracted, for service commitment 3 factors were extracted, for job stress 4 factors were extracted and for service fairness 2 factors were extracted. To accomplish the purpose of this study three hypotheses were formulated, and the hypotheses were verified based on the analysis after survey was conducted. The results of study are as follows; First, it was found that VIPs have a positive effect on service commitment of hotel employees. Second, it was found that VIPs doesn’t have a positive effect on job stress of hotel employees. Finally, it was found that VIPs have a positive effect on service fairness of hotel employees. Therefore, this study suggests that hotel employees provide undifferentiated service to their customers. | 관광학 | null | kci_detailed_000135.xml | |||
ART001518140 | oai_dc | AHP를 활용한 세계문화유산 관광상품 개발에 관한 연구 －동유럽을 중심으로－ | A Study on the Development of Tourist Products of World Cultural Heritage Using AHP: Focused on East Europe | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"연나미((주)나루여행사); 이기종(경희대학교)"
] | This study aims to establish the factors to be primarily considered in developing tourist products of world cultural heritage taking advantage of AHP with East European tourist experts. Researches on previous studies and experts on this field are examined to find out the important elements. Results indicate that artistic quality, preservation, uniqueness, history, locality, tour program, accommodation facilities, transportation, local food, importance, accessability, nearby tourist resources are the things to be taken in consideration. The result of the study shows that if East Europe preserves the city, culture and artistic value associated with people and events of the history and link them with tourism they will prove to be strong attraction power as tourist destinations. And they are the crucial factor to be considered in developing tourist merchandise. Through this study it was found out that the development of a tourist product should be based on the cultural characteristics of a country. | 관광학 | null | kci_detailed_000135.xml | |||
ART001518168 | oai_dc | 재취업 교육기관 훈련생들의 교육환경서비스와 교육만족도에 관한 연구 | A Study of Re-Employment Training Institutes Trainee’s Educational EnvironmentService and Educational Satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이종호(경성대학교)"
] | This study was to examine the causal relationships between educational environment service and educational satisfactions among re-employment training institutes trainees. Data were collected from 212 cooks who graduated re-employment training institutes. It is also intended to provide useful information about training for re-employment of cooking schools and vocational schools for cooking. To this end, frequency analysis, factors and reliability analysis, t-test, ANOVA and regression analysis were performed using SPSS Statistics 17.0. According to the analysis, t-test regarding martial status showed statistically significant results in all factors except cooking theory classes. ANOVA analysis regarding reason for changing jobs also showed statistically significant results in all factors. Multiple regression analysis for hypothesis testing selected the assumption that training contents of training institutes for cooking affect training service environment and satisfaction with training. In addition, the assumption that training environment service has effects on satisfaction with training was also chosen. Therefore, it was proven that satisfaction with training contents of re-employment training institutes affects training service environment and satisfaction with training.festival program development and research. | 관광학 | null | kci_detailed_000135.xml | |||
ART001518121 | oai_dc | 태안관광레저도시 개발에 따른 지역주민의 영향요인 및 개발지지도에 관한 연구 | Study of Effect-Factor and Development Support on the Locals Derived from the Development of Taean Tourism Leisure City | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"윤병국(경희사이버대학교)"
] | The purpose of this research is to examine the current resident’s effect- factor, the difference of development impact, and the impact relation of tourism development on the Taean tourism leisure city and the surrounding areas. The analysis indicated that there had relevance to positive-negative economic impact, positive social impact, negative environmental impact and development support in the tourism development. According to the result of regional influence, Taean-gun has a higher ratio of positive economic impact, negative environmental impact, negative economic impact, and positive social impact, while Anmyeon and Seosan have similar ratio but less than Taean. In case of development support, Taean has a higher result, Seosan was low, Anmyeon was middle one. Based on impact relation between development impact and development support for tourism development, positive-negative economic impact, positive social impact have an important effect upon development support, while negative environmental impact and negative social impact do not affect development support. The degree of effect to development support indicated that positive economic impact was the highest ratio (0.750). In addition, negative economic impact (-0.245) and positive social impact (0.141) were the followings. | 관광학 | null | kci_detailed_000135.xml | |||
ART001518177 | oai_dc | 공기업 호텔 레스토랑의 서비스품질이 고객만족도에 미치는 영향 | Influence of Service Quality of Public Enterprise Hotel Restaurant on Customer Satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이창국(강원대학교 관광경영학과); 이정자(강원대학교)"
] | The purpose of this study is to analyze the factors that public enterprise hotel restaurant service quality and customer satisfaction and the strategies that were needed to resolve them. It consists of 300 questionnaires to survey the public enterprise hotel restaurant, then the returned paper were just only 271 questionnaires that was used for the basis of the analysis. The data has been analyzed through factorial analysis, reliability analysis and regression analysis by the used of SPSS VER12.0 The survey shows that, a service quality are mainly given impact to product, customer response, customer management, and facility was set as independent variables. And the customer satisfaction factor was set as the dependent variable. Research results of service quality all the factors have significant influence on customer satisfaction. In this study, using public enterprise hotel restaurant for the customer satisfaction strategy, new product development, employee training and maintain adequate personnel, customer care program development, including infrastructure improvements are needed. Therefore, the management of public enterprise hotel restaurant for customer satisfaction in service quality by providing superior service quality to competitive advantage should be marketing strategies. | 관광학 | null | kci_detailed_000136.xml | |||
ART001518189 | oai_dc | 호텔기업의 지식 공유 영향요인과 지식공유가조직성과에 미치는 영향 | The Impacts of the Knowledge Sharing Factors and Knowledge Sharing of Hotel Corporations on Their Job Satisfaction and Organizational Commitment | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"진양호(경기대학교); 유경한(경기대학교)"
] | The purpose of this study is to identify the factors which affect knowledge sharing and to prove knowledge sharing activities in hotel corporations. Based on this factors, as analysing how job satisfaction and organizational commitment affect organizational performance, this study is expected to provide a basis for performing efficient knowledge management in Hotel Corporations. The results were as follows. First, as a result of analyzing how influence factor of knowledge sharing affects activities, only organizational culture has significantly positive influence at 0.001 level. Second, job satisfaction and organizational commitments affected positively by knowledge sharing activities at 0.01 levels in result of relationship of knowledge sharing activities and organizational performance. Third, in relationship of influence factor of knowledge sharing and organizational performance, organizational culture among influence factor of knowledge sharing has positively significant influence in job satisfaction organizational commitment at 0.01 level. | 관광학 | null | kci_detailed_000136.xml | |||
ART001519125 | oai_dc | 이벤트관광의 방문동기가 몰입에 미치는 영향 -골프 관여도의 조절효과를 중심으로- | Impact of Visit Motives for Event Tourism on Concentration : Centered in Control Effect of Golf Involvement | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이광옥(광주대학교)"
] | This article is to tell if golf involvement acts in relation between visit motives for golf event tourism and concentration through documentary and empirical studies. In empirical studies, visit motives seemed escape from routine, sociability, identification formation, and information. Involvement is a factor of importance, care, and necessity. Involvement is a single factor. As a result of analysis, sociability and identification formation appeared to affect concentration significantly positively. Golf importance appeared to act control role in the relation between information and concentration. Golf necessity appeared to act a control role in the relation between sociability, identification formation, and concentration which is a sub-level information factor. What we could know from these results, tourists who chose golf event tourism was likely to have higher concentration in addition to educational purposes, information exchange purposes as they consider it special and important. To those who play golf in most part of their routine, their concentrations fall when they go golfing for sociability. However, their concentration gets higher for tourism purposes for identification formation. This article is expected to be used as a fundamental material to search for strategic methods to create synergy effect in golf industry and tourism industry based on right understanding about golf. | 관광학 | null | kci_detailed_000136.xml | |||
ART001518186 | oai_dc | 관광기업간 통합 정보시스템의 평가 －시스템 사용자 관점을 중심으로－ | Evaluation of Integrated Information Systems Among Tourism Companies: From System Users’ Perspectives | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"장준호(동아대학교); 추승우(동의대학교); 황영현(동아대학교)"
] | The purpose of this study was to test an integrated information system evaluation model that incorporates the effects of strategic alliance among tourism industries. An expanded IS evaluation model that was founded on D&M IS Success Model and integrated the effects of strategic alliance was proposed based on literature review. A survey of tourism industry employees (n=208) was conducted in order to empirically test the proposed model. To achieve the objective, this research analyzed covariance structural models among the concepts, and vouched the results of the existing researches by clarifying the effectual relations among ERP system integration, quality, user satisfaction, ERP system performance, and strategic Alliance performance. Model fit indices obtained from the results of structural equation analysis suggest that the proposed model can be used to evaluate the success of an integrated information system which is developed and use for the purpose of strategic alliance among tourism industries. It is observed that causational relation affects ERP system integration, quality affects user satisfaction, user satisfaction positively affects ERP system performance, and ERP system performance affects strategic Alliance performance, and such results support the structural model of this research. Consequently, it was shown that the model of this research on integrated ERP system evaluation and strategic Alliance performance is suitable. | 관광학 | null | kci_detailed_000136.xml | |||
ART001518126 | oai_dc | 외식업적용 문화마케팅 구성요소 6S와 외식업 브랜드충성도간의 영향관계 연구 | A Study on Brand Loyalty of The Food Service Industry that Employs Culture Marketing 6S | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"한수정(안양대학교); 박철호(안양대학교)"
] | The purpose of this study is to suggest methods for enhancing brand loyalty via Culture Marketing under the reality in which the importance of marketing strategy is critical to be differentiated among numerous the Food Service Industry, this study intends to induce and verify the causal relationship that the Culture Marketing of the Food Service Industry has on the corporate image, the sense of unity of customer and corporate, and brand loyalty. The result of the study implies the importance of appropriate mix of the characteristics of the Culture Marketing, parameters and dependent variables; continuous and long-term plan; and establishment of strategic marketing in consideration of the connection with brand loyalty. Therefore, it is necessary to establish a long-term Culture Marketing strategy to attract customers to their restaurants by inducing the brand loyalty through the improvement of corporate image and the sense of unity between consumer and company via Culture Marketing that are appropriate for the corporate image as a Food Service Industry. | 관광학 | null | kci_detailed_000136.xml | |||
ART001518133 | oai_dc | 레저와 삶의 만족 간의 관계에 있어 영적 웰빙의 매개효과 | The Mediating Effects of Spiritual Well-being on the Relationship between Leisure Style and Life Satisfaction | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"강유미(한양대학교); 곽대영(남서울대학교)"
] | The aim of this study was to examine the mediating effects of spiritual well-being on the relationship of leisure style to life satisfaction. In order to achieve the goal, previous major studies on the relationships among the leisure, spiritual well-being and life satisfaction. A survey research was carried out on leisure participants over 20 years old living in Seoul or metropolitan area. Data was used on 338 cases. Factor analysis, reliability analysis and regression analysis were practiced using SPSS17.0. The major findings of this research are summarized as follows : Firstly, all leisure style(mental, social-cultural, physical) had a significant impact on the life satisfaction. Secondly, mental, social-cultural, physical leisure style had a significant impact on spiritual well-being. Thirdly, spiritual well-being as a mediator effected partially on the relationship of leisure to life satisfaction. The results of this study implicate spiritual well-being as dominant factor to improve the life satisfaction and promote well-being through the leisure. | 관광학 | null | kci_detailed_000136.xml | |||
ART001518183 | oai_dc | 호텔 주방환경이 조리종사자의 직무만족 및 조직몰입에 미치는 영향 | A Study on the Influence of living room Environment in Hotel on Job Satisfaction and Organizational Commitment of cook | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"박재호(경기대학교)"
] | This study determines the influence of living room environment in Hotel on job satisfaction and organizational commitment of cook who is internal customer. Following results of this study are on the below. First, human environment, material environment, safety environment, and hygiene environment from living room environment makes positive influence on job satisfaction. From causes of living room environment, human environment is the most influenceable cause. Therefore, careful consideration is necessary about right, responsibility, human relationship, amount of work, method of employment, and arrangement of human labor power. Second, job satisfaction makes positive influence on organizational commitment. Therefore, the increase of job satisfaction will reduce the possibility of changing job, and job satisfaction will increase organizational commitment. Third, human environment, material environment, safety environment, and hygiene environment from living room environment makes positive influence on organizational commitment. From causes of living room environment, human environments such as human relationship and personnel matters makes direct influences on continuous service. Therefore, organizational commitment of cook will be increasing when job satisfaction is increased through the improvement of living room environment on the future. This will also bring the increase of sales. | 관광학 | null | kci_detailed_000136.xml | |||
ART001518127 | oai_dc | 재래시장의 의류쇼핑 만족도, 국가이미지, 재방문의도간의 영향관계 연구 - 동대문시장을 방문한 외국인 쇼핑관광객의 평가를 중심으로 - | The Study on the Relations Among Satisfaction of Clothes Shopping in Traditional Markets, National Image and Revisit Intention: Based on Foreign Tourists' Evaluation of Dongdaemun Fashion Market | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"오지은(한세대학교)"
] | The purpose of this study was to explore the relations among satisfaction of clothes shopping in traditional markets, national image, and revisit intention. The survey was conducted to foreign tourists, who had ever experienced clothes shopping in the Korean traditional markets including Dongdaemun Fashion Market. Satisfaction of clothes shopping was evaluated in the terms of 'shopping hour ․ location', 'fitting room ․ resting place', 'diverse selection ․ latest fashion ․ after service', 'price ․ quality ․ design', and 'communication ․ kindness'. National image was identified with two dimensions as 'high technology ․developed economy ․ quality product' and 'globalization ․ friendliness'. Main findings showed that 'fitting room ․ resting place', 'diverse selection ․ latest fashion ․ after service' and 'communication ․ kindness' affected 'high technology ․ developed economy ․ quality product' while 'fitting room ․ resting place', 'diverse selection ․ latest fashion ․ after service' and 'price ․ quality ․ design' affected 'globalization ․ friendliness', especially 'fitting room ․ resting place' and 'diverse selection ․ latest fashion ․ after service' affected revisit intention as well. Furthermore, 'shopping hour ․ location' and 'communication ․ kindness' affected revisit intention through 'high technology ․ developed economy ․ quality product', and 'price ․ quality ․ design' affected revisit intention through 'globalization ․ friendliness'. This implies that satisfaction of clothes shopping in traditional markets gives a positive influence on the national image and revisit intention. | 관광학 | null | kci_detailed_000136.xml | |||
ART001518197 | oai_dc | 직접투자로 진출한 외식기업의 해외진출 성과에 영향을 미치는 요인에 관한 연구 | A Study on Factors Influenced on the Performance of Foreign Direct Investment in Foodservice Firms | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이진(천안연암대학); 강병선(천안연암대학)"
] | The purpose of this research is to study on factors influenced of enterprise characteristics factor and local market environment factor, and food service marketing localization factor on subsidiary performance. To compose of questionnaire, the exploratory study and depth interview was adopted. From the exploratory study, the specific factors that was from a manufacturing industry market entry model were collected, and added localization factor from the depth interview. The abroad operation career was least over 2years and the main food service company addressed at Korea were collected as samples and the data was tested by multiple regression analysis. The result of the analysis shows that business volume was smaller, product difference power was higher, the business block was lower, the socio-cultural distance was closer, the non-economic outcome was improved. As product strategy, distribution channel strategy, & relation strategy with the head office would be positive direction, the non-economic outcome was improved. In other word, to improve the non-economic outcome on overseas extension business, the product that had a high brand value on Korea market was suitable. and the socio-cultural distance was closed region would be suggested. Especially, concentrated location distribution channel strategy, product strategy, and the head office role. | 관광학 | null | kci_detailed_000136.xml | |||
ART001518151 | oai_dc | 실버관광객의 추구편익이 관광지 선택 중요도에 미치는 영향 －경제력과 건강상태의 조절효과를 중심으로－ | The Influence of Silver-tourists’ Benefit Sought on the Importance of Destination Choice: Focusing on the Moderating Effect of Economic Power and Health Condition | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"이후석(한세대학교); 맹창호(한세대학교); 오민재(한세대학교)"
] | This study analyzed the relationship between silver-tourists’ benefit sought and the importance of destination choice. The results of this study were as follows; Canonical Correlation Analysis to understand the relationship between both of them showed that entertainment, attraction, and novelty, the factors of silver-tourists’ benefit sought, contributed to tourism experience, tourism resource, and tourism facility, the factors of the importance of destination choice, by relative explanation. In the relationship between silver-tourists’ benefit sought and the importance of destination choice, the results of Hierarchial Regression Analysis which focused on the moderation effect of economic power and health condition were that economic power appeared to control the relationship between silver-tourists’ benefit sought and the importance of destination choice and that health condition had no effect in relationship between both of them. | 관광학 | null | kci_detailed_000136.xml | |||
ART001518131 | oai_dc | ERP시스템 수용요인이 성과에 미치는 영향 | A Study on the Effect of ERP System Acceptance Factor on Performance | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"김기영(경기대학교); 김민경(경기대학교)"
] | This study examines the effect of ERP acceptance factors, usefulness, availability, and organizational appropriateness on satisfaction of employees and performance of company that uses ERP system. Research results are as follows. First, ERP acceptance factors, usefulness, availability, and organizational appropriateness all presented positive (+) effect on satisfaction, and availability factor was analyzed to present the highest influence on satisfaction. Second, it was presented that high satisfaction in use led to favorable internal and external performance. Third, ERP acceptance factors, usefulness, availability, and organizational appropriateness all presented a positive (+) effect on internal performance, and organizational appropriateness factor was analyzed to present the highest influence to internal performance. Fourth, ERP acceptance factors, usefulness, availability, and organizational appropriateness all presented a positive (+) effect on external performance, and usefulness factor was analyzed to present the highest influence to external performance. When observing the results of this study, it can be known that a convenient system for employee use that can enhance the quality of work is required, and satisfaction and performance increases when using system corresponding to purpose and structure of organization. Thus, it is stipulated that companies that plan on introducing ERP system need to be clearly aware of corporate purpose and introduction purpose of ERP system. Also, the introduction of a system that can facilitate easy and convenient use by anyone is required. | 관광학 | null | kci_detailed_000136.xml | |||
ART001518191 | oai_dc | 외식기업 종사원의 사회적 지원과 자아존중이 서비스 제공수준에 미치는 영향－감정. 소진현상을 변수로－ | Effect on service quality by social support of self-esteem food service business’ employeeemotional.burnout phenomenon | {
"journal_name": "한국관광연구학회",
"publisher": null,
"pub_year": null,
"pub_month": null,
"volume": null,
"issue": null
} | [
"한재원(원광보건대학교)"
] | The hotel food service business has relatively higher dependence on personal service and its service is provided by well trained employees and in turn, by those employes it can extract positive reponses from customers. It is just service level of employees that determines service quality and increases customer satisfaction in the process of interaction between customers and service. Owing to the importance of employees’ service, the hotel gets to require its employees to offer the best service for its customers but it can lead job stress in those employees.
Like this the employees in the hotel food service business can meet the job unsatisfaction and provide decreased service quality resulting from psychological burnout and emotional labor stress during the work and by their role. This can be the origin of customer unsatisfaction and produce ineffective operation of hotel food service business. In spite of the importance of emotional labor and burnout phenomenon, there is lack of researches regarding the relationship among employees’ emotional labor, burnout, and service quality. Reviewing the precedent researches, especially, they address that the emotional labor perceived by employees can operate as a factor to decease service quality and bring about burnout phenomenon. However it is difficult to find the researches which verified or established the relationship between emotional labor and burnout phenomenon empirically. | 관광학 | null | kci_detailed_000136.xml |
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