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And that means I have a question: How can we make digital content graspable? | což znamená, že mám otázku: "Jak můžeme lépe pochopit digitální obsah?" | en-cs |
Because you see, on the one hand, there is the digital world and no question, many things are happening there right now. | Jer vidite, s jedne strane, postoji digitalni svet i bez sumnje, mnogo stvari se sada tamo događa. | en-sr |
And for us humans, it's not quite material, it's not really there -- it's virtual. | Für uns Menschen aber ist sie nicht wirklich greifbar, nicht wirklich da. Sie ist virtuell. Andererseits leben wir Menschen | en-de |
On the other hand, we're humans, we live in a physical world. | در یک دنیای فیزیکی زندگی میکنیم | en-fa |
It's rich, it tastes good, it feels good, it smells good. | qui est riche, que l'on peut goûter, toucher, sentir. | en-fr |
So the question is: How do we get the stuff over from the digital into the physical? | Então a pergunta é: Como é que trazemos o conteúdo do digital para o físico? | en-pt |
That's my question. | Ահա իմ ուսումնասիրման առարկան: | en-hy |
If you look at the iPhone with its touch and the Wii with its bodily activity, you can see the tendency; it's getting physical. | Jika Anda melihat iPhone dengan sentuhannya dan Wii dengan aktivitas jasmaninya, Anda bisa melihat kecenderungan yang mengarah ke fisik. | en-id |
The question is: What's next? | Въпросът е : а след това какво? | en-bg |
Now, I have three options that I would like to show you. | Сейчас я хочу показать вам три варианта развития. | en-ru |
The first one is mass. | Prima este greutatea. | en-ro |
As humans, we are sensitive to where an object in our hand is heavy. | Sebagai manusia, kita peka terhadap berat objek di tangan kita. | en-id |
So could we use that in mobile phones? | ¿Podemos usar eso en los móviles? | en-es |
Let me show you the weight-shifting mobile. | Leiskite man pademonstruoti svorį keičiantį mobilų telefoną. | en-lt |
It is a mobile phone-shaped box that has an iron weight inside, which we can move around, and you can feel where it's heavy. | これは携帯の形をした箱で 中には動かせる鉄の重りが入っています どこに重みがあるか感じられます | en-ja |
We shift the gravitational center of it. | 我們可以感覺重量的位置． | en-zh-tw |
For example, we can augment digital content with physical mass. | Ví dụ, chúng ta có thể làm cho nội dung số tương ứng với khối lượng vật lý. | en-vi |
So you move around the content on the display, but you can also feel where it is just from the weight of the device. | Така че местим съдържанието на дисплея, но също така можем да усетим къде точно се намира в резултат от тежестта на устройството. | en-bg |
Another thing it's good for is navigation. | También es bueno para la navegación. | en-es |
It can guide you around in a city. | den kan guide en rundt i en by. | en-da |
It can tell you by its weight, "OK, move right. Walk ahead. Make a left here." | Pomocí své hmotnosti vám může říci: "OK, odbočte vpravo. Jděte rovně. Zde odbočte vlevo." | en-cs |
And the good thing about that is, you don't have to look at the device all the time; you have your eyes free to see the city. | Եվ ամենից կարևորն այն է, որ դու ստիպված չես անընդհատ նայել այդ սարքին, քո աչքերը ազատ են քաղաքը տեսնելու համար: Այսպիսով, զանգվածն առաջինն էր: | en-hy |
Now, mass is the first thing -- the second thing, that's shape. | Следващото нещо е форма. | en-bg |
We're also sensitive to the shape of objects we have in our hands. | Biz elimizde nesnelerin şekillerine karşı da duyarlıyızdır. | en-tr |
So if I download an e-book and it has 20 pages -- well, they could be thin, right? | Pra nëse e shkarkojë një libër dhe ka 20 faqe -- mirë, ajo mund të jetë e lehët, apo jo -- | en-sq |
But if it has 500 pages, I want to feel that "Harry Potter" -- it's thick. | wenn es aber 500 Seiten hat, dann möchte ich diesen "Harry Potter" fühlen. Das ist dick. | en-de |
(Laughter) So let me show you the shape-changing mobile. | (Latter) Så lad mig vise jer den faconskiftende mobiltelefon. | en-da |
Again, it's a mobile phone-shaped box, and this one can change its shape. | 再び携帯型の箱です 今度のは形が変わります | en-ja |
We can play with the shape itself. | Chúng ta có thể chơi với chính hình dạng của nó. | en-vi |
For example, it can be thin in your pocket, which we of course want it to be. | Vo vrecku môže byť napríklad tenký, a presne to, samozrejme, chceme - | en-sk |
But then if you hold it in your hand, it can lean towards you, be thick. | mirpo po ta mbanit në duartë tuaja, mund të përulet ndaj jusht, të jetë e trash, | en-sq |
It's like tapered to the downside. | 變成梯形樣式的手機。 | en-zh-tw |
If you change the grasp, it can adjust to that. | 잡는 방법에 따라 형태가 변하기도 합니다. | en-ko |
It's also useful if you want to put it down on your nightstand to watch a movie or use as an alarm clock. | Komodinin üzerine koyup film seyretmek isterseniz de işe yarayabilir, veya alarm saati olarak kullanırsanız, ayakta durur. | en-tr |
It stands. | Nagyon egyszerű. | en-hu |
Another thing is, sometimes we watch things on a mobile phone that are bigger than the phone itself. | Outra coisa é que, por vezes vemos coisas num telemóvel, que são maiores que o próprio telemóvel. | en-pt |
In that case -- like here, there's an app that's bigger than the phone's screen -- the shape of the phone could tell you, "OK, off the screen, right here, there is more content. | אז במקרה הזה -- כמו פה, יש אפליקציה שגדולה יותר מהמסך עצמו -- הצורה של הטלפון תוכל להראות לכם,, "אוקי, מחוץ למסך כאן, יש עוד תוכן. אתם לא יכולים לראות אותו אבל הוא שם." | en-he |
You can't see it, but it's there." | Και μπορείς να το νοιώσεις αυτό διότι είναι πιο χοντρό σ' εκείνη την άκρη. | en-el |
The shape is the second thing. | Forma e al doilea lucru. | en-ro |
The third thing operates on a different level. | الامر الثالث هو امرٌ يعمل على نسق مختلف تماماً | en-ar |
As humans, we are social, we are empathic, and that's great. | Որպես մարդ, մենք սոցիալական ենք, կարեկից և դա հրաշալի է: | en-hy |
Wouldn't that be a way to make mobile phones more intuitive? | A do të ishte ajo mënyr e mirë e të bërit të telefonave mobilë më intuitivë? | en-sq |
Think of a hamster in the pocket. | Imaginen un hámster en el bolsillo. | en-es |
Well, I can feel it, it's doing all right. I don't have to check it. | Bueno, puedo sentirlo. Todo está bien, no tengo que verificarlo. | en-es |
(Laughter) Let me show you the living mobile phone. | Laat me u tonen: de levende mobiele telefoon. | en-nl |
So, once again, a mobile phone-shaped box. | 再び携帯型の箱です | en-ja |
But this one, it has a breath and a heartbeat, and it feels very organic. | אבל זו, יש לה נשימה ודופק. והיא מרגישה אורגנית. | en-he |
(Laughter) And you can tell, it's relaxed right now. | (Risos) E pode-se dizer, está relaxado agora. Agora, chamada não atendida, uma nova chamada, | en-pt-br |
Oh, now -- missed call, a new call, new girlfriend, maybe -- very exciting. | شاید یک دوست جدید خیلی هیجان انگیزه | en-fa |
(Laughter) How do we calm it down? | Hoe kunnen we hem kalmeren? | en-nl |
You give it a pat behind the ears, and everything is all right again. | Lo accarezziamo dietro le orecchie e tutto è tranquillo di nuovo. | en-it |
That's very intuitive, and that's what we want. | とても直観的で それは好ましいことです | en-ja |
So what we have seen are three ways to make the digital graspable for us. | To, co jsme viděli, jsou tři možnosti, jak si můžeme digitální svět učinit uchopitelnějším. | en-cs |
And I think making it physical is a good way to do that. | I mislim da time što smo ga učinili fizičkim da je to dobar način za to. | en-hr |
What's behind that is a postulation, namely, not that humans should get much more technical in the future; rather than that, technology, a bit more human. | Už to slypi prielaida, kad žmonės ateityje turėtų tapti daug techniškesniais. Verčiau tegu kad techonogijos taptų labiau žmogiškos. | en-lt |
The Hindus say, "Nada brahma," one translation of which is, "The world is sound." | ชาวฮินดูกล่าวว่า "นาดา บราห์มา" หนึ่งในคำแปลก็คือ "โลกคือเสียง" | en-th |
And in a way, that's true, because everything is vibrating. | In un certo senso è vero, poiché tutto vibra. | en-it |
In fact, all of you as you sit here right now are vibrating. | En fait, vous tous assis ici en ce moment vibrez. | en-fr-ca |
Every part of your body is vibrating at different frequencies. | Kiekviena jūsų kūno dalis vibruoja skirtingu dažniu. | en-lt |
So you are, in fact, a chord -- each of you an individual chord. | Taigi, iš tiesų jūs esate stygos; kiekvienas jūsų - atskira styga. | en-lt |
One definition of health may be that that chord is in complete harmony. | En definition på hälsa kan vara att det ackordet är i fullkomlig harmoni. | en-sv |
Your ears can't hear that chord; they can actually hear amazing things. Your ears can hear 10 octaves. | Urechile noastre nu pot auzi acea coardă. Ele pot de fapt să audă lucruri umitoare. Urechile voastre pot auzi 10 octave. | en-ro |
Incidentally, we see just one octave. | Ovšem záměrně vidíme jen jednu oktávu. | en-cs |
Your ears are always on -- you have no ear lids. | Vaše uši sú vždy zapnuté – nemáte ušné viečka. | en-sk |
They work even when you sleep. | Sie hören sogar wenn Sie schlafen. | en-de |
The smallest sound you can perceive moves your eardrum just four atomic diameters. | Il suono più flebile che possiamo percepire sposta i timpani di appena 4 diametri di atomo. | en-it |
The loudest sound you can hear is a trillion times more powerful than that. | Най-шумния звук, който можете да чуете, е един трилион пъти по-силен от това. | en-bg |
Ears are made not for hearing, but for listening. | Ma le orecchie non sono fatte per sentire, sono fatte per ascoltare. | en-it |
Listening is an active skill, whereas hearing is passive, listening is something that we have to work at -- it's a relationship with sound. | Lắng nghe là kỹ năng chủ động Trong khi nghe thấy là bị động, thì lắng nghe có nghĩa là ta phải thực hiện hành động đó. Nó có một mối quan hệ với âm thanh. | en-vi |
And yet it's a skill that none of us are taught. | Og alligevel er det ikke en egenskab vi bliver lært. | en-da |
For example, have you ever considered that there are listening positions, places you can listen from? | Por exemplo, vocês já pensaram que existem posições para escutar, lugares de onde podemos escutar? | en-pt-br |
Here are two of them. | Ահա դրանցից երկուսը: | en-hy |
Reductive listening is listening "for." | Mendengar reduktif adalah mendengar "untuk." | en-id |
It reduces everything down to what's relevant and it discards everything that's not relevant. | То свежда всичко до това, което има значение, и отхвърля всичко, което не е от значение. | en-bg |
Men typically listen reductively. | Pria biasanya mendengar secare reduktif. | en-id |
So he's saying, "I've got this problem." | Also sagt er: Ich habe ein Problem," | en-de |
He's saying, "Here's your solution. Thanks very much. Next." | 另一个人说：“这是你的答案。多谢。下一位。” | en-zh-cn |
That's the way we talk, right guys? | Siguiente". Así es como hablamos, ¿no muchachos? | en-es |
Expansive listening, on the other hand, is listening "with," not listening "for." | Ekspanzivno slušanje, sa druge strane, je slušanje "sa," ne slušanje "za." | en-sr |
It's got no destination in mind -- it's just enjoying the journey. | Δεν υπάρχει προορισμός στο μυαλό. Απλά απολαμβάνουμε το ταξίδι. | en-el |
Women typically listen expansively. | Οι γυναίκες συνήθως ακροάζονται επεκτατικά. | en-el |
If you look at these two, eye contact, facing each other, possibly both talking at the same time. | Si vous regardez ces deux-là, en contact visuel, face à face, vraisemblablement parlant en même temps. | en-fr |
(Laughter) Men, if you get nothing else out of this talk, practice expansive listening, and you can transform your relationships. | (Skratt) Män, om ni inte får ut något annat av det här så öva på expansivt lyssnande så kan ni transformera era relationer. | en-sv |
The trouble with listening is that so much of what we hear is noise, surrounding us all the time. | Неприятности со слушанием в том, что так много из того, что мы слышим, это постоянно окружающий нас шум. | en-ru |
Noise like this, according to the European Union, is reducing the health and the quality of life of 25 percent of the population of Europe. | Шум, как этот, согласно Европейскому союзу, ухудшает здоровье и качество жизни 25% населения Европы. | en-ru |
Two percent of the population of Europe -- that's 16 million people -- are having their sleep devastated by noise like that. | 2% dari populasi Eropa -- itu adalah 16 juta orang -- mengalami masalah tidur karena kebisingan seperti itu. | en-id |
Noise kills 200,000 people a year in Europe. | В Європі шум вбиває 200 000 людей на рік. | en-uk |
It's a really big problem. | 真的是很嚴重的問題。 | en-zh-tw |
Now, when you were little, if you had noise and you didn't want to hear it, you'd stick your fingers in your ears and hum. | فکر کنید وقتی کوچیک بودید و صدایی بود که شما نمی خواستید بشنوید اولین کاری که می کردید این بود که گوشتون رو با انگشتتون می بستید | en-fa |
These days, you can do a similar thing, it just looks a bit cooler. | 最近では、同じことをもうちょっとカッコよくできます | en-ja |
It looks a bit like this. | Nó trông như thế này. | en-vi |
The trouble with widespread headphone use is it brings three really big health issues. | A probléma a kiterjedt fülhallgató használattal, hogy három káros hatása van az egészségre. | en-hu |
The first really big health issue is a word that Murray Schafer coined: "schizophonia." | Prvým ozaj veľkým zdravotným problémom je slovo, ktoré definoval Murray Schafer: „Schizophonia.“ | en-sk |
It's a dislocation between what you see and what you hear. | Ini adalah dislokasi antara apa yang anda lihat and apa yang anda dengar. | en-id |
So, we're inviting into our lives the voices of people who are not present with us. | Takto vpúšťame do nášho života hlasy ľudí, ktorí sa nenachádzajú v našej prítomnosti. | en-sk |
I think there's something deeply unhealthy about living all the time in schizophonia. | 我认为时时处于“幻听”中 对健康十分不利。 | en-zh-cn |
The second problem that comes with headphone abuse is compression. | Вторият проблем, който идва със злоупотребата на слушалките е компресията. | en-bg |
We squash music to fit it into our pocket and there is a cost attached to this. | Vi mosar musik för att få plats med den i vår ficka och detta kommer inte gratis. | en-sv |
Listen to this -- this is an uncompressed piece of music. | Posłuchajcie nieskompresowanej muzyki. | en-pl |
(Music) And now the same piece of music with 98 percent of the data removed. | (Musik) Dan sekarang musik yang sama dengan 98% data yang dihapus. | en-id |
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