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Yeah | agent: You, uh... I don't think you ever really practiced law, right? You briefly worked for a law firm, but you-
customer: I practiced for a couple months. I passed the bar. I worked at Sullivan & Cromwell, and I- that's when the Oslo process happened.
agent: This is 1993. This is when the famous Rose Garden, Bill Cli... | 1,153.56 | 1,153.86 | customer | eng | tr | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... how much optimism there was in the world around, around resolving that conflict, but that, that was a watershed moment. You are a- out of college, out of law school. | customer: I practiced for a couple months. I passed the bar. I worked at Sullivan & Cromwell, and I- that's when the Oslo process happened.
agent: This is 1993. This is when the famous Rose Garden, Bill Clinton, Yasser Arafat, Yitzhak Rabin, that handshake that was, uh... It's hard to imagine today, [laughs] how-
custo... | 1,153.86 | 1,164.14 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And I was in Mexico watching the Rose Garden ceremony, and I'm like, "Oh my God. The- I need to do this." And so I told Sullivan & Cromwell, "I'm taking a leave of absence. I'm gonna try this out." | agent: This is 1993. This is when the famous Rose Garden, Bill Clinton, Yasser Arafat, Yitzhak Rabin, that handshake that was, uh... It's hard to imagine today, [laughs] how-
customer: Yeah
agent: ... how much optimism there was in the world around, around resolving that conflict, but that, that was a watershed moment.... | 1,164.14 | 1,176.139 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
All right. So from what I understand, you- you're so inspired by this that you get a fellowship and move to Israel to work on your idea. Uh, and basically, y- The idea is that you, you believe that economic cooperation, like building businesses between Arabs and Israelis, could encourage peace. | customer: Yeah
agent: ... how much optimism there was in the world around, around resolving that conflict, but that, that was a watershed moment. You are a- out of college, out of law school.
customer: And I was in Mexico watching the Rose Garden ceremony, and I'm like, "Oh my God. The- I need to do this." And so I tol... | 1,176.14 | 1,195.759 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yes. | agent: ... how much optimism there was in the world around, around resolving that conflict, but that, that was a watershed moment. You are a- out of college, out of law school.
customer: And I was in Mexico watching the Rose Garden ceremony, and I'm like, "Oh my God. The- I need to do this." And so I told Sullivan & Cr... | 1,195.76 | 1,196.66 | customer | eng | fr | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
All right. So you decide to start a business to try to prove this out, and I guess it's called PeaceWorks. So how did you start? What, what, what did you do? | customer: And I was in Mexico watching the Rose Garden ceremony, and I'm like, "Oh my God. The- I need to do this." And so I told Sullivan & Cromwell, "I'm taking a leave of absence. I'm gonna try this out."
agent: All right. So from what I understand, you- you're so inspired by this that you get a fellowship and move ... | 1,196.66 | 1,206.1 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
The way it works is I'm doing my research- | agent: All right. So from what I understand, you- you're so inspired by this that you get a fellowship and move to Israel to work on your idea. Uh, and basically, y- The idea is that you, you believe that economic cooperation, like building businesses between Arabs and Israelis, could encourage peace.
customer: Yes.
ag... | 1,206.1 | 1,208.14 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Okay | customer: Yes.
agent: All right. So you decide to start a business to try to prove this out, and I guess it's called PeaceWorks. So how did you start? What, what, what did you do?
customer: The way it works is I'm doing my research- | 1,208.14 | 1,208.36 | agent | eng | tl | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... and I go to a supermarket, and I see this obscure-looking jar of sun-dried tomato spread, and I don't know what is a sun-dried tomato. I've never tried a sun-dried tomato. I try the j- spread, and it's delicious. It's so good, and I go back to the store to buy some more, and there's no more. And I talk to the distr... | agent: All right. So you decide to start a business to try to prove this out, and I guess it's called PeaceWorks. So how did you start? What, what, what did you do?
customer: The way it works is I'm doing my research-
agent: Okay | 1,208.36 | 1,266.67 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Mm-hmm | customer: The way it works is I'm doing my research-
agent: Okay
customer: ... and I go to a supermarket, and I see this obscure-looking jar of sun-dried tomato spread, and I don't know what is a sun-dried tomato. I've never tried a sun-dried tomato. I try the j- spread, and it's delicious. It's so good, and I go back ... | 1,266.67 | 1,266.78 | agent | eng | de | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... He was buying all this stuff in Europe, and it was very expensive. So I start mapping out with Yoel, we could buy the glass jars in Egypt. Through my research, I knew that we could buy the sun-dried tomatoes in Turkey, and we could buy the olives from Palestinian farmers. And I start showing him, "Why don't we do t... | agent: Okay
customer: ... and I go to a supermarket, and I see this obscure-looking jar of sun-dried tomato spread, and I don't know what is a sun-dried tomato. I've never tried a sun-dried tomato. I try the j- spread, and it's delicious. It's so good, and I go back to the store to buy some more, and there's no more. A... | 1,266.78 | 1,285.08 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | low | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And this could be the beginning or the first product. 'Cause PeaceWorks was going to be... Was it gonna be about consumer products, or was it just gonna be any joint venture? | customer: ... and I go to a supermarket, and I see this obscure-looking jar of sun-dried tomato spread, and I don't know what is a sun-dried tomato. I've never tried a sun-dried tomato. I try the j- spread, and it's delicious. It's so good, and I go back to the store to buy some more, and there's no more. And I talk to... | 1,285.08 | 1,294.5 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Back then, Guy, I thought it was, I was gonna have ventures in all sorts of industry. I, I didn't know anything. | agent: Mm-hmm
customer: ... He was buying all this stuff in Europe, and it was very expensive. So I start mapping out with Yoel, we could buy the glass jars in Egypt. Through my research, I knew that we could buy the sun-dried tomatoes in Turkey, and we could buy the olives from Palestinian farmers. And I start showing... | 1,294.5 | 1,300.04 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Okay. So now, how do you identify the sourcing? Like, how do you find a Turkish sun-dried tomato, uh, [laughs] producer and Egyptian glass jar makers, and w- w- w- like, how do you start that? 'Cause this is pre-internet. I mean, there's, there's a little bit of internet, but it's- | customer: ... He was buying all this stuff in Europe, and it was very expensive. So I start mapping out with Yoel, we could buy the glass jars in Egypt. Through my research, I knew that we could buy the sun-dried tomatoes in Turkey, and we could buy the olives from Palestinian farmers. And I start showing him, "Why don... | 1,300.04 | 1,315.5 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Exactly. There's... I was gonna say it was not using Google. [laughs] | agent: And this could be the beginning or the first product. 'Cause PeaceWorks was going to be... Was it gonna be about consumer products, or was it just gonna be any joint venture?
customer: Back then, Guy, I thought it was, I was gonna have ventures in all sorts of industry. I, I didn't know anything.
agent: Okay. So... | 1,315.5 | 1,319.08 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | customer: Back then, Guy, I thought it was, I was gonna have ventures in all sorts of industry. I, I didn't know anything.
agent: Okay. So now, how do you identify the sourcing? Like, how do you find a Turkish sun-dried tomato, uh, [laughs] producer and Egyptian glass jar makers, and w- w- w- like, how do you start tha... | 1,319.08 | 1,319.22 | agent | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So you have to go to trade shows. You have to go to the governments. You have to go through introductions. You have to... It was so much harder. | agent: Okay. So now, how do you identify the sourcing? Like, how do you find a Turkish sun-dried tomato, uh, [laughs] producer and Egyptian glass jar makers, and w- w- w- like, how do you start that? 'Cause this is pre-internet. I mean, there's, there's a little bit of internet, but it's-
customer: Exactly. There's... ... | 1,320.46 | 1,329.16 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Okay. Now, my question is, when you started to approach some of these other suppliers and you said, "Hey, we're based in Israel. We wanna start this company. We wanna work with you," were they receptive to it? I mean, were, were they hostile to it? | customer: Exactly. There's... I was gonna say it was not using Google. [laughs]
agent: Yeah.
customer: So you have to go to trade shows. You have to go to the governments. You have to go through introductions. You have to... It was so much harder. | 1,329.16 | 1,345.8 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
They were super receptive because this was, remember, the romantic time. This was after 1993, after the Oslo peace process, and it's hard to appreciate and remember how magical that time was. But you would go to Arab capitals, and you would go to Arab towns, and they wanted to do business with Israelis. Like, it was li... | agent: Yeah.
customer: So you have to go to trade shows. You have to go to the governments. You have to go through introductions. You have to... It was so much harder.
agent: Okay. Now, my question is, when you started to approach some of these other suppliers and you said, "Hey, we're based in Israel. We wanna start t... | 1,345.8 | 1,381.74 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Got it. Okay. So you settled on making, first, I guess, this sun-dried tomato spread, but I think the idea w- is to create a line of spreads, right, that you could export presumably. C- You're not gonna sell these in the Middle East, right? Or, or were you? Was the idea to sell them in the West, in the US? | customer: So you have to go to trade shows. You have to go to the governments. You have to go through introductions. You have to... It was so much harder.
agent: Okay. Now, my question is, when you started to approach some of these other suppliers and you said, "Hey, we're based in Israel. We wanna start this company. ... | 1,381.74 | 1,401.94 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
After a few months in Israel, to your point, I realized that I need to go to the US because we need to develop a market. He can make the product. We figure out the first part, right, how to make it, but I need a client. And so I go to... I move to New York. I go to Zabar's. I bring them this jar of this obscure-looking... | agent: Okay. Now, my question is, when you started to approach some of these other suppliers and you said, "Hey, we're based in Israel. We wanna start this company. We wanna work with you," were they receptive to it? I mean, were, were they hostile to it?
customer: They were super receptive because this was, remember, ... | 1,401.94 | 1,444.42 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Mm-hmm. | customer: They were super receptive because this was, remember, the romantic time. This was after 1993, after the Oslo peace process, and it's hard to appreciate and remember how magical that time was. But you would go to Arab capitals, and you would go to Arab towns, and they wanted to do business with Israelis. Like,... | 1,444.42 | 1,444.43 | agent | eng | vi | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
This is the mid-'90s. People are rooting for the Israelis and Arabs to figure this thing out. So they would give me a ton of free time of advice. So I go back to the drawing board. I tell Yoel, "We need to fix it, fix it." I come back six months later. They're like, "What? You're still alive?" I show them the product i... | agent: Got it. Okay. So you settled on making, first, I guess, this sun-dried tomato spread, but I think the idea w- is to create a line of spreads, right, that you could export presumably. C- You're not gonna sell these in the Middle East, right? Or, or were you? Was the idea to sell them in the West, in the US?
custo... | 1,444.43 | 1,467.66 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | People are rooting for the Israelis and Arabs to figure this thing out. So they would give me a ton of free time of advice. | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||
The idea is to sell these at, initially, specialty stores like Zabar's. It's like a farmers market brand. I mean, you're selling jars of, like, what, like, olive oils or olive spread and sun-dried tomato- | customer: After a few months in Israel, to your point, I realized that I need to go to the US because we need to develop a market. He can make the product. We figure out the first part, right, how to make it, but I need a client. And so I go to... I move to New York. I go to Zabar's. I bring them this jar of this obscu... | 1,467.66 | 1,478.61 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah | agent: Mm-hmm.
customer: This is the mid-'90s. People are rooting for the Israelis and Arabs to figure this thing out. So they would give me a ton of free time of advice. So I go back to the drawing board. I tell Yoel, "We need to fix it, fix it." I come back six months later. They're like, "What? You're still alive?" ... | 1,478.61 | 1,478.71 | customer | eng | tr | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... spread and, like, what, uh, like, artichokes spread. I'm just, um, imagining what it could be. | customer: This is the mid-'90s. People are rooting for the Israelis and Arabs to figure this thing out. So they would give me a ton of free time of advice. So I go back to the drawing board. I tell Yoel, "We need to fix it, fix it." I come back six months later. They're like, "What? You're still alive?" I show them the... | 1,478.71 | 1,482.03 | agent | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Sun-dried to- We started with sun-dried tomato spread, basil pesto, and olive spread. | agent: The idea is to sell these at, initially, specialty stores like Zabar's. It's like a farmers market brand. I mean, you're selling jars of, like, what, like, olive oils or olive spread and sun-dried tomato-
customer: Yeah
agent: ... spread and, like, what, uh, like, artichokes spread. I'm just, um, imagining what ... | 1,482.03 | 1,486.52 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Okay. | customer: Yeah
agent: ... spread and, like, what, uh, like, artichokes spread. I'm just, um, imagining what it could be.
customer: Sun-dried to- We started with sun-dried tomato spread, basil pesto, and olive spread. | 1,486.52 | 1,486.68 | agent | eng | tl | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And the products are actually very high quality, but the packaging and the branding, oy, yi, yi, yi. The brand is called Moshe Pupik & Ali Mishmumkan's World Famous Gourmet Foods. I still don't know why it didn't work out. [laughs] | agent: ... spread and, like, what, uh, like, artichokes spread. I'm just, um, imagining what it could be.
customer: Sun-dried to- We started with sun-dried tomato spread, basil pesto, and olive spread.
agent: Okay. | 1,486.68 | 1,501.148 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
I mean, what did the jar... Did the jar say what, what it- this was about? Like, "Hey, this is about bringing people together. When you buy this product, you're supporting efforts for peace in the Middle East." Did it... W- was that clear when you, when you saw the product? | customer: Sun-dried to- We started with sun-dried tomato spread, basil pesto, and olive spread.
agent: Okay.
customer: And the products are actually very high quality, but the packaging and the branding, oy, yi, yi, yi. The brand is called Moshe Pupik & Ali Mishmumkan's World Famous Gourmet Foods. I still don't know wh... | 1,501.148 | 1,516.108 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yes and no. At the top of the lid, there's something that says, "Cooperation never tasted so good." | agent: Okay.
customer: And the products are actually very high quality, but the packaging and the branding, oy, yi, yi, yi. The brand is called Moshe Pupik & Ali Mishmumkan's World Famous Gourmet Foods. I still don't know why it didn't work out. [laughs]
agent: I mean, what did the jar... Did the jar say what, what it-... | 1,516.108 | 1,521.778 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
"Cooperation never tasted so good." Okay. | customer: And the products are actually very high quality, but the packaging and the branding, oy, yi, yi, yi. The brand is called Moshe Pupik & Ali Mishmumkan's World Famous Gourmet Foods. I still don't know why it didn't work out. [laughs]
agent: I mean, what did the jar... Did the jar say what, what it- this was abo... | 1,521.778 | 1,523.488 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So that... So we were trying to talk about that. And obviously the characters, Moshe Pupik and Ali Mishmumkan, you would buy the jar, and there would be a little book, and it had this fable about how thousands of years ago, the impending armies in the Middle East were about to kill each other, and the great chef, Moshe... | agent: I mean, what did the jar... Did the jar say what, what it- this was about? Like, "Hey, this is about bringing people together. When you buy this product, you're supporting efforts for peace in the Middle East." Did it... W- was that clear when you, when you saw the product?
customer: Yes and no. At the top of th... | 1,523.488 | 1,571.568 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right. | customer: Yes and no. At the top of the lid, there's something that says, "Cooperation never tasted so good."
agent: "Cooperation never tasted so good." Okay.
customer: So that... So we were trying to talk about that. And obviously the characters, Moshe Pupik and Ali Mishmumkan, you would buy the jar, and there would b... | 1,571.568 | 1,571.648 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And what I discovered is you need to make sure that you're not trying to tell the consumer, "Do this because of the mission." You want them to buy it because it's the most delicious product out there, because it's the right value proposition from them, and that's... Earlier on, again, one of my other mistakes is I star... | agent: "Cooperation never tasted so good." Okay.
customer: So that... So we were trying to talk about that. And obviously the characters, Moshe Pupik and Ali Mishmumkan, you would buy the jar, and there would be a little book, and it had this fable about how thousands of years ago, the impending armies in the Middle Ea... | 1,571.648 | 1,610.368 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right. Okay, so you are... You're in New York, and you're pounding the pavement trying to get this into stores. And it sounds like, I mean, you had a great story, and so that kinda gave you a foot in the door with, like, you would go from store to store and make the case and try to convince people to carry it on their ... | customer: So that... So we were trying to talk about that. And obviously the characters, Moshe Pupik and Ali Mishmumkan, you would buy the jar, and there would be a little book, and it had this fable about how thousands of years ago, the impending armies in the Middle East were about to kill each other, and the great c... | 1,610.368 | 1,628.928 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
I start at 7:00 AM in the morning on 122nd and Broadway, and I walk down store by store, store by store, and I tell myself, "I shall not go to the next store till I get a purchase order from that store." I think it's all about grit, and I think about, "I need to get this product in every store." And in my mind, that me... | agent: Right.
customer: And what I discovered is you need to make sure that you're not trying to tell the consumer, "Do this because of the mission." You want them to buy it because it's the most delicious product out there, because it's the right value proposition from them, and that's... Earlier on, again, one of my ... | 1,628.928 | 1,676.328 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | he says, "I'm sorry," like, "this is a bodega. We only sell, you know, toilet paper, ketchup, just essentials." | medium | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||
Yeah. | customer: And what I discovered is you need to make sure that you're not trying to tell the consumer, "Do this because of the mission." You want them to buy it because it's the most delicious product out there, because it's the right value proposition from them, and that's... Earlier on, again, one of my other mistakes... | 1,676.328 | 1,676.338 | agent | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
"We don't sell fancy sun-dried tomato spreads." And I said, "Yeah, but you don't understand. This is about peace in the Middle East, and you have a, a community that's gonna appreciate it and try this." And I open the jar, and I force-feed the poor gentleman with a piece of baguette, and I let him try the product. Afte... | agent: Right. Okay, so you are... You're in New York, and you're pounding the pavement trying to get this into stores. And it sounds like, I mean, you had a great story, and so that kinda gave you a foot in the door with, like, you would go from store to store and make the case and try to convince people to carry it on... | 1,676.338 | 1,713.748 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah | customer: I start at 7:00 AM in the morning on 122nd and Broadway, and I walk down store by store, store by store, and I tell myself, "I shall not go to the next store till I get a purchase order from that store." I think it's all about grit, and I think about, "I need to get this product in every store." And in my min... | 1,713.748 | 1,713.757 | agent | eng | tr | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... and they look bad for him, and they look bad for me. And that's when I start learning to think more long-term and to think about where should this product fit- | agent: Yeah.
customer: "We don't sell fancy sun-dried tomato spreads." And I said, "Yeah, but you don't understand. This is about peace in the Middle East, and you have a, a community that's gonna appreciate it and try this." And I open the jar, and I force-feed the poor gentleman with a piece of baguette, and I let hi... | 1,713.757 | 1,721.128 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah | customer: "We don't sell fancy sun-dried tomato spreads." And I said, "Yeah, but you don't understand. This is about peace in the Middle East, and you have a, a community that's gonna appreciate it and try this." And I open the jar, and I force-feed the poor gentleman with a piece of baguette, and I let him try the pro... | 1,721.128 | 1,721.158 | agent | eng | tr | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... and only be there for them. | agent: Yeah
customer: ... and they look bad for him, and they look bad for me. And that's when I start learning to think more long-term and to think about where should this product fit-
agent: Yeah | 1,721.158 | 1,722.808 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Well, one of the things that you did is you... because this PeaceWorks was not just about the Israel, Arab, and Israel-Palestinian conflict, uh, you started to look f- source products from other conflict zones. I guess you did, like, a product from Indonesia or, like... or East Timor or... The idea here would be confli... | customer: ... and they look bad for him, and they look bad for me. And that's when I start learning to think more long-term and to think about where should this product fit-
agent: Yeah
customer: ... and only be there for them. | 1,722.808 | 1,748.528 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
100%. And... But what I was getting wrong then, Guy, is I was so enamored with the social mission that I was my own worst enemy because instead of focusing on one product line and winning, I was starting ventures wherever I could. So I was working like a horse- | agent: Yeah
customer: ... and only be there for them.
agent: Well, one of the things that you did is you... because this PeaceWorks was not just about the Israel, Arab, and Israel-Palestinian conflict, uh, you started to look f- source products from other conflict zones. I guess you did, like, a product from Indonesia ... | 1,748.528 | 1,763.128 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right | customer: ... and only be there for them.
agent: Well, one of the things that you did is you... because this PeaceWorks was not just about the Israel, Arab, and Israel-Palestinian conflict, uh, you started to look f- source products from other conflict zones. I guess you did, like, a product from Indonesia or, like... ... | 1,763.128 | 1,763.348 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... and it's taking so much time- | agent: Well, one of the things that you did is you... because this PeaceWorks was not just about the Israel, Arab, and Israel-Palestinian conflict, uh, you started to look f- source products from other conflict zones. I guess you did, like, a product from Indonesia or, like... or East Timor or... The idea here would be... | 1,763.348 | 1,765.378 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
A lot of time, yeah | customer: 100%. And... But what I was getting wrong then, Guy, is I was so enamored with the social mission that I was my own worst enemy because instead of focusing on one product line and winning, I was starting ventures wherever I could. So I was working like a horse-
agent: Right
customer: ... and it's taking so mu... | 1,765.378 | 1,765.948 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... to figure out these partnerships instead of focusing on one and getting that one right. So consequently, this whole PeaceWorks business, you know, I was very proud, but the first year we sold, if memory serves me well, $33,000. Second year, $226,000. Then I get to about a million, and then it's just, like, plateaus... | agent: Right
customer: ... and it's taking so much time-
agent: A lot of time, yeah | 1,765.948 | 1,785.248 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And were you profitable at a million? | customer: ... and it's taking so much time-
agent: A lot of time, yeah
customer: ... to figure out these partnerships instead of focusing on one and getting that one right. So consequently, this whole PeaceWorks business, you know, I was very proud, but the first year we sold, if memory serves me well, $33,000. Second ... | 1,785.248 | 1,787.608 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
I was profitable every year in our journey except one, where we lost a tiny, like, a few thousand dollars. | agent: A lot of time, yeah
customer: ... to figure out these partnerships instead of focusing on one and getting that one right. So consequently, this whole PeaceWorks business, you know, I was very proud, but the first year we sold, if memory serves me well, $33,000. Second year, $226,000. Then I get to about a millio... | 1,787.608 | 1,793.288 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. | customer: ... to figure out these partnerships instead of focusing on one and getting that one right. So consequently, this whole PeaceWorks business, you know, I was very proud, but the first year we sold, if memory serves me well, $33,000. Second year, $226,000. Then I get to about a million, and then it's just, like... | 1,793.288 | 1,793.298 | agent | eng | id | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
I was profitable every year, but profitable because I wasn't paying myself a $24,000 salary. | agent: And were you profitable at a million?
customer: I was profitable every year in our journey except one, where we lost a tiny, like, a few thousand dollars.
agent: Yeah. | 1,793.298 | 1,798.108 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And so to get to, let's just say, a million, I mean, you had to be in a, a lot of retailers 'cause this is not like toothpaste or shaving cream. It's not moving off the shelf. Did you eventually work with a distributor? | customer: I was profitable every year in our journey except one, where we lost a tiny, like, a few thousand dollars.
agent: Yeah.
customer: I was profitable every year, but profitable because I wasn't paying myself a $24,000 salary. | 1,798.108 | 1,809.608 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah, so the way you do it, at least during my time, is distributors are not gonna open markets. | agent: Yeah.
customer: I was profitable every year, but profitable because I wasn't paying myself a $24,000 salary.
agent: And so to get to, let's just say, a million, I mean, you had to be in a, a lot of retailers 'cause this is not like toothpaste or shaving cream. It's not moving off the shelf. Did you eventually wo... | 1,809.608 | 1,815.138 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
No. | customer: I was profitable every year, but profitable because I wasn't paying myself a $24,000 salary.
agent: And so to get to, let's just say, a million, I mean, you had to be in a, a lot of retailers 'cause this is not like toothpaste or shaving cream. It's not moving off the shelf. Did you eventually work with a dis... | 1,815.138 | 1,815.588 | agent | eng | pt | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
They're gonna continue your stuff. So I open New York City. I develop New York City. Once I have 50 accounts or 100 accounts, then I find a distributor to continue supplying and distributing for them. So then now I can go open Philadelphia. | agent: And so to get to, let's just say, a million, I mean, you had to be in a, a lot of retailers 'cause this is not like toothpaste or shaving cream. It's not moving off the shelf. Did you eventually work with a distributor?
customer: Yeah, so the way you do it, at least during my time, is distributors are not gonna ... | 1,815.588 | 1,830.008 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Presumably you had a couple of employees, right? Did you have at least people who were dealing with the warehousing and logistics and maybe even sales? Like, how many people did you have working for you? | customer: Yeah, so the way you do it, at least during my time, is distributors are not gonna open markets.
agent: No.
customer: They're gonna continue your stuff. So I open New York City. I develop New York City. Once I have 50 accounts or 100 accounts, then I find a distributor to continue supplying and distributing f... | 1,830.008 | 1,839.228 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Five team members, everybody paid twen- $24,000 or something like that. I call them victims [laughs] because the poor guys, like, none of us know what we're doing. Like, most of them are kids that just graduated from college, and they don't have a better option. | agent: No.
customer: They're gonna continue your stuff. So I open New York City. I develop New York City. Once I have 50 accounts or 100 accounts, then I find a distributor to continue supplying and distributing for them. So then now I can go open Philadelphia.
agent: Presumably you had a couple of employees, right? Di... | 1,839.228 | 1,855.128 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So okay. So you are kind of humming along, and I guess at a certain point you are... 'cause you're going to trade shows, and you find a product that is like a yogurt apricot almond, like, a granola bar but coated in yogurt, I guess, and you like it, and you ask if you could distribute it. | customer: They're gonna continue your stuff. So I open New York City. I develop New York City. Once I have 50 accounts or 100 accounts, then I find a distributor to continue supplying and distributing for them. So then now I can go open Philadelphia.
agent: Presumably you had a couple of employees, right? Did you have ... | 1,855.128 | 1,873.888 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
No. No, no. He- | agent: Presumably you had a couple of employees, right? Did you have at least people who were dealing with the warehousing and logistics and maybe even sales? Like, how many people did you have working for you?
customer: Five team members, everybody paid twen- $24,000 or something like that. I call them victims [laughs... | 1,873.888 | 1,874.698 | customer | eng | pt | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
No? What's the story? | customer: Five team members, everybody paid twen- $24,000 or something like that. I call them victims [laughs] because the poor guys, like, none of us know what we're doing. Like, most of them are kids that just graduated from college, and they don't have a better option.
agent: So okay. So you are kind of humming alon... | 1,874.698 | 1,875.268 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
At the Natural Products Expo, as I'm walking and looking at the products, I try this product, which is a apricot yogurt almond bar, and it is delicious, and I'm like, "Wow, this is really good." | agent: So okay. So you are kind of humming along, and I guess at a certain point you are... 'cause you're going to trade shows, and you find a product that is like a yogurt apricot almond, like, a granola bar but coated in yogurt, I guess, and you like it, and you ask if you could distribute it.
customer: No. No, no. H... | 1,876.588 | 1,889.508 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And it was called the Be Natural bar? | customer: No. No, no. He-
agent: No? What's the story?
customer: At the Natural Products Expo, as I'm walking and looking at the products, I try this product, which is a apricot yogurt almond bar, and it is delicious, and I'm like, "Wow, this is really good." | 1,889.508 | 1,891.428 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
The product was called Be Natural, yeah. And Peter Sudarma, who owns that company, asks me for advice. And then, like six months later or a year later, he says, "Daniel, my product's really good. Why don't you start distributing it?" And I'm like, "Peter, I can't. I have a PeaceWorks mission. Your product's not made th... | agent: No? What's the story?
customer: At the Natural Products Expo, as I'm walking and looking at the products, I try this product, which is a apricot yogurt almond bar, and it is delicious, and I'm like, "Wow, this is really good."
agent: And it was called the Be Natural bar? | 1,891.428 | 1,921.248 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
But you had a business that was focused on building peace between... So didn't this... I mean, in your mind, why would you do this? Why would you sell this pr- I mean, unless, uh, you could make money off of it, right? | customer: At the Natural Products Expo, as I'm walking and looking at the products, I try this product, which is a apricot yogurt almond bar, and it is delicious, and I'm like, "Wow, this is really good."
agent: And it was called the Be Natural bar?
customer: The product was called Be Natural, yeah. And Peter Sudarma, ... | 1,921.248 | 1,932.488 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
To make money, yeah, that's- | agent: And it was called the Be Natural bar?
customer: The product was called Be Natural, yeah. And Peter Sudarma, who owns that company, asks me for advice. And then, like six months later or a year later, he says, "Daniel, my product's really good. Why don't you start distributing it?" And I'm like, "Peter, I can't. ... | 1,932.488 | 1,933.928 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah | customer: The product was called Be Natural, yeah. And Peter Sudarma, who owns that company, asks me for advice. And then, like six months later or a year later, he says, "Daniel, my product's really good. Why don't you start distributing it?" And I'm like, "Peter, I can't. I have a PeaceWorks mission. Your product's n... | 1,933.928 | 1,933.988 | agent | eng | tr | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... for a while, I'm eight years into this directionally- | agent: But you had a business that was focused on building peace between... So didn't this... I mean, in your mind, why would you do this? Why would you sell this pr- I mean, unless, uh, you could make money off of it, right?
customer: To make money, yeah, that's-
agent: Yeah | 1,933.988 | 1,937.588 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And you guys are not doing well. | customer: To make money, yeah, that's-
agent: Yeah
customer: ... for a while, I'm eight years into this directionally- | 1,937.588 | 1,939.168 | agent | eng | cy | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
We're barely making ends meet. | agent: Yeah
customer: ... for a while, I'm eight years into this directionally-
agent: And you guys are not doing well. | 1,939.168 | 1,940.918 | customer | eng | af | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right. | customer: ... for a while, I'm eight years into this directionally-
agent: And you guys are not doing well.
customer: We're barely making ends meet. | 1,940.918 | 1,940.928 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
It's very, very hard, and this product is a good product. | agent: And you guys are not doing well.
customer: We're barely making ends meet.
agent: Right. | 1,940.928 | 1,943.828 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
You start distributing it, and did it do well in the US? | customer: We're barely making ends meet.
agent: Right.
customer: It's very, very hard, and this product is a good product. | 1,943.828 | 1,946.748 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Everything is relative. For us, it was nirvana. | agent: Right.
customer: It's very, very hard, and this product is a good product.
agent: You start distributing it, and did it do well in the US? | 1,946.748 | 1,950.468 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Hmm. | customer: It's very, very hard, and this product is a good product.
agent: You start distributing it, and did it do well in the US?
customer: Everything is relative. For us, it was nirvana. | 1,950.468 | 1,950.628 | agent | eng | sv | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
At that point, we're selling half a million dollars of this product, one million dollars of this product. It's incredible. It's very quickly become something. And then something bad happens. Peter tells me that there's a company that wants to buy the product. The company decides that they still wanna keep me as their d... | agent: You start distributing it, and did it do well in the US?
customer: Everything is relative. For us, it was nirvana.
agent: Hmm. | 1,950.628 | 1,975.368 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Aha, right. | customer: Everything is relative. For us, it was nirvana.
agent: Hmm.
customer: At that point, we're selling half a million dollars of this product, one million dollars of this product. It's incredible. It's very quickly become something. And then something bad happens. Peter tells me that there's a company that wants ... | 1,975.368 | 1,976.218 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Whole Foods at the time, and still, their list is like the Magna Carta for natural. | agent: Hmm.
customer: At that point, we're selling half a million dollars of this product, one million dollars of this product. It's incredible. It's very quickly become something. And then something bad happens. Peter tells me that there's a company that wants to buy the product. The company decides that they still wa... | 1,976.218 | 1,982.368 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right. | customer: At that point, we're selling half a million dollars of this product, one million dollars of this product. It's incredible. It's very quickly become something. And then something bad happens. Peter tells me that there's a company that wants to buy the product. The company decides that they still wanna keep me ... | 1,982.368 | 1,982.888 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And they start adding two or three ingredients that are not approved in the Whole Foods list, and we plead to them to not do so, but they don't care because in Australia, they sell predominantly to convenience stores. They don't have a highly developed natural marketplace. We explain to them that in the United States i... | agent: Aha, right.
customer: Whole Foods at the time, and still, their list is like the Magna Carta for natural.
agent: Right. | 1,982.888 | 2,009.808 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
When we come back in just a moment, how Daniel turns disaster into opportunity and gets back into Whole Foods in an even bigger way. Stay with us. I'm Guy Raz, and you're listening to How I Built This. When it comes to your health and wellbeing, the right care can change everything. That's why Cleveland Clinic has been... | customer: Whole Foods at the time, and still, their list is like the Magna Carta for natural.
agent: Right.
customer: And they start adding two or three ingredients that are not approved in the Whole Foods list, and we plead to them to not do so, but they don't care because in Australia, they sell predominantly to conv... | 2,011.928 | 2,244.488 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
This actually was one of the darkest periods of my life because along the way, my dad passes away, and I'm doing a lot of civic work in the Middle East, and as you know, the Second Intifada breaks out, and there's a lot of violence and stuff, and it's, it's a very difficult time. And so I'm exhausted. I've been 10 year... | agent: Right.
customer: And they start adding two or three ingredients that are not approved in the Whole Foods list, and we plead to them to not do so, but they don't care because in Australia, they sell predominantly to convenience stores. They don't have a highly developed natural marketplace. We explain to them tha... | 2,245.516 | 2,291.296 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So you decide that you're gonna build... You're gonna make your own bar, and let's talk about this for a minute. So tell me how you get to the name KIND. | customer: And they start adding two or three ingredients that are not approved in the Whole Foods list, and we plead to them to not do so, but they don't care because in Australia, they sell predominantly to convenience stores. They don't have a highly developed natural marketplace. We explain to them that in the Unite... | 2,291.296 | 2,298.056 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Uh, we knew we wanted to have three pillars for the product, kind to your body, meaning healthful ingredients, kind to your taste buds, has to be tasty, and kind to your world, that the way you do things matters. And my dad just passed away, so I think he's front of mind, and I told you earlier about how in spite of al... | agent: When we come back in just a moment, how Daniel turns disaster into opportunity and gets back into Whole Foods in an even bigger way. Stay with us. I'm Guy Raz, and you're listening to How I Built This. When it comes to your health and wellbeing, the right care can change everything. That's why Cleveland Clinic h... | 2,298.056 | 2,325.196 | customer | eng | en | us | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | my dad just passed away ... named KIND in honor of my dad | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | ||||||
Hmm. | customer: This actually was one of the darkest periods of my life because along the way, my dad passes away, and I'm doing a lot of civic work in the Middle East, and as you know, the Second Intifada breaks out, and there's a lot of violence and stuff, and it's, it's a very difficult time. And so I'm exhausted. I've be... | 2,325.196 | 2,325.856 | agent | eng | sv | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And initially, the motto was "All-natural always" because we were so freaked out by the incident that we had, and we wanted to control our destiny. This is a very, very important moment. Up until that moment, I don't have control of the manufacturing ever. I work with my manufacturing partners. They have control of the... | agent: So you decide that you're gonna build... You're gonna make your own bar, and let's talk about this for a minute. So tell me how you get to the name KIND.
customer: Uh, we knew we wanted to have three pillars for the product, kind to your body, meaning healthful ingredients, kind to your taste buds, has to be tas... | 2,325.916 | 2,363.436 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Tell me about the concept because the concept we know for the KIND bars, it's basically nuts and fruit, depending on the bar, kinda stuck together. Was that the concept from the beginning? | customer: Uh, we knew we wanted to have three pillars for the product, kind to your body, meaning healthful ingredients, kind to your taste buds, has to be tasty, and kind to your world, that the way you do things matters. And my dad just passed away, so I think he's front of mind, and I told you earlier about how in s... | 2,363.436 | 2,376.345 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yeah. The... I would just add a little bit more broad. I am trying to solve a problem for my needs, which is a healthy snack on the go, and so what are some of the implications of the design process? It cannot melt too easily in your hands. | agent: Hmm.
customer: And initially, the motto was "All-natural always" because we were so freaked out by the incident that we had, and we wanted to control our destiny. This is a very, very important moment. Up until that moment, I don't have control of the manufacturing ever. I work with my manufacturing partners. Th... | 2,376.345 | 2,391.216 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Right. | customer: And initially, the motto was "All-natural always" because we were so freaked out by the incident that we had, and we wanted to control our destiny. This is a very, very important moment. Up until that moment, I don't have control of the manufacturing ever. I work with my manufacturing partners. They have cont... | 2,391.216 | 2,391.876 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
It has to be portable. It has to be compact. It has to be nutritionally dense. | agent: Tell me about the concept because the concept we know for the KIND bars, it's basically nuts and fruit, depending on the bar, kinda stuck together. Was that the concept from the beginning?
customer: Yeah. The... I would just add a little bit more broad. I am trying to solve a problem for my needs, which is a hea... | 2,391.876 | 2,396.756 | customer | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
I think initially it's just, like, almonds and different nuts bound together in a bar, right? Maybe some fruit, too. That was the original- | customer: Yeah. The... I would just add a little bit more broad. I am trying to solve a problem for my needs, which is a healthy snack on the go, and so what are some of the implications of the design process? It cannot melt too easily in your hands.
agent: Right.
customer: It has to be portable. It has to be compact. ... | 2,396.756 | 2,405.496 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Yes | agent: Right.
customer: It has to be portable. It has to be compact. It has to be nutritionally dense.
agent: I think initially it's just, like, almonds and different nuts bound together in a bar, right? Maybe some fruit, too. That was the original- | 2,405.496 | 2,405.825 | customer | eng | tr | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
... bar. And so let's talk about this for a sec because this is gonna be a bar, right? And it had to be cut, and it was gonna have whole nuts in it, and it had to be bound together, and, uh, you know, I, I think a lot of people listening might think, "Okay, what's the big deal?" But I think this is gonna be a challenge... | customer: It has to be portable. It has to be compact. It has to be nutritionally dense.
agent: I think initially it's just, like, almonds and different nuts bound together in a bar, right? Maybe some fruit, too. That was the original-
customer: Yes | 2,405.825 | 2,426.366 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
It's really, really hard because in our industry, most bars, I think 95% of bars are what's called an emulsion or a paste, and it flows really easily to the manufacturing line. If you take a product, you macerate it, and make a mix, it flows very well through the line. It's very easy to cut. It's very easy to lock. Whe... | agent: I think initially it's just, like, almonds and different nuts bound together in a bar, right? Maybe some fruit, too. That was the original-
customer: Yes
agent: ... bar. And so let's talk about this for a sec because this is gonna be a bar, right? And it had to be cut, and it was gonna have whole nuts in it, and... | 2,426.366 | 2,469.956 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Mm-hmm. | customer: Yes
agent: ... bar. And so let's talk about this for a sec because this is gonna be a bar, right? And it had to be cut, and it was gonna have whole nuts in it, and it had to be bound together, and, uh, you know, I, I think a lot of people listening might think, "Okay, what's the big deal?" But I think this is... | 2,469.956 | 2,470.086 | agent | eng | vi | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So it took us a very long time to develop the technology to protect nature. | agent: ... bar. And so let's talk about this for a sec because this is gonna be a bar, right? And it had to be cut, and it was gonna have whole nuts in it, and it had to be bound together, and, uh, you know, I, I think a lot of people listening might think, "Okay, what's the big deal?" But I think this is gonna be a ch... | 2,470.086 | 2,476.366 | customer | eng | en | unknown | other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
And who was going to manufacture these for you initially? | customer: It's really, really hard because in our industry, most bars, I think 95% of bars are what's called an emulsion or a paste, and it flows really easily to the manufacturing line. If you take a product, you macerate it, and make a mix, it flows very well through the line. It's very easy to cut. It's very easy to... | 2,476.366 | 2,479.796 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
So initially we tried to find somebody to do it in the United States, and nobody wants to, and so we went with relationships with Peter that were willing to do it for us in Australia. | agent: Mm-hmm.
customer: So it took us a very long time to develop the technology to protect nature.
agent: And who was going to manufacture these for you initially? | 2,479.796 | 2,490.976 | customer | eng | en | unknown | founder | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct | |||||||
Initially Australia, I imagine that creates some challenges because you've got to export them to the US, and then how did you finance even the early production in Australia? How did you pay for that? | customer: So it took us a very long time to develop the technology to protect nature.
agent: And who was going to manufacture these for you initially?
customer: So initially we tried to find somebody to do it in the United States, and nobody wants to, and so we went with relationships with Peter that were willing to do... | 2,490.976 | 2,504.756 | agent | eng | en | unknown | host | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | high | Llama-3.3-70B-Instruct_20260713T143033Z | meta-llama/Llama-3.3-70B-Instruct |
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