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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0197
Yeah, I thought that they would, it was a great food to go, to go with movies.
agent: Okay. customer: And to me, that, to me, that was gold. agent: 'Cause this, uh, did you, did you think that, hey, this is the perfect place to be 'cause people will get a bucket of chicken wings with their movie?
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Yeah.
customer: And to me, that, to me, that was gold. agent: 'Cause this, uh, did you, did you think that, hey, this is the perfect place to be 'cause people will get a bucket of chicken wings with their movie? customer: Yeah, I thought that they would, it was a great food to go, to go with movies.
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And I had, and I had people coming on the lot already, and that's why we sampled to them, you know. And a lot of our customers were developed from that, you know. And eventually, you know, Blockbuster, you know, went out of business, but by that time, you know, Wingstop was pretty well established, you know.
agent: 'Cause this, uh, did you, did you think that, hey, this is the perfect place to be 'cause people will get a bucket of chicken wings with their movie? customer: Yeah, I thought that they would, it was a great food to go, to go with movies. agent: Yeah.
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And wings, uh, eventually would become like, I mean, God, I can't imagine how many wings are sold during the football season. It's just, uh-
customer: Yeah, I thought that they would, it was a great food to go, to go with movies. agent: Yeah. customer: And I had, and I had people coming on the lot already, and that's why we sampled to them, you know. And a lot of our customers were developed from that, you know. And eventually, you know, Blockbuster, you kn...
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Yeah
agent: Yeah. customer: And I had, and I had people coming on the lot already, and that's why we sampled to them, you know. And a lot of our customers were developed from that, you know. And eventually, you know, Blockbuster, you know, went out of business, but by that time, you know, Wingstop was pretty well establishe...
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... unbelievable. But, but-
customer: And I had, and I had people coming on the lot already, and that's why we sampled to them, you know. And a lot of our customers were developed from that, you know. And eventually, you know, Blockbuster, you know, went out of business, but by that time, you know, Wingstop was pretty well established, you know. ...
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Yeah
agent: And wings, uh, eventually would become like, I mean, God, I can't imagine how many wings are sold during the football season. It's just, uh- customer: Yeah agent: ... unbelievable. But, but-
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... but you open this place in Garland-
customer: Yeah agent: ... unbelievable. But, but- customer: Yeah
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Yeah
agent: ... unbelievable. But, but- customer: Yeah agent: ... but you open this place in Garland-
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... and as expected, it, it's a hit right away?
customer: Yeah agent: ... but you open this place in Garland- customer: Yeah
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No.
agent: ... but you open this place in Garland- customer: Yeah agent: ... and as expected, it, it's a hit right away?
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No. Okay.
customer: Yeah agent: ... and as expected, it, it's a hit right away? customer: No.
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No, it, it wasn't. It was like, you know, people couldn't believe that I had a place that sold only chicken wings. And we were building it. Rex helped me with the construction. We were building it. Went into a Home Depot to buy some of the stuff, and a guy waited on me, and we had our tape measures on our waist, so he ...
agent: ... and as expected, it, it's a hit right away? customer: No. agent: No. Okay.
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Let me give you some advice. You be sure and get all your money from that man because there's nobody can make a living selling nothing but chicken wings.
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When we come back in just a moment, Antonio launches the business, then totally rethinks it after imagining a football stadium full of chickens. Stay with us. I'm Guy Raz, and you're listening to How I Built This. When it comes to your health and wellbeing, the right care can change everything. That's why Cleveland Cli...
customer: No. agent: No. Okay. customer: No, it, it wasn't. It was like, you know, people couldn't believe that I had a place that sold only chicken wings. And we were building it. Rex helped me with the construction. We were building it. Went into a Home Depot to buy some of the stuff, and a guy waited on me, and we h...
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The location wasn't the best. It was on a, the road takes a radical curve, and then this space in the shopping center was kinda like where the curve was most extreme. The Blockbuster was on one end, and there was a Remco rent-to-own furniture store on the other, but right in the middle where it kinda did this big bend....
agent: No. Okay. customer: No, it, it wasn't. It was like, you know, people couldn't believe that I had a place that sold only chicken wings. And we were building it. Rex helped me with the construction. We were building it. Went into a Home Depot to buy some of the stuff, and a guy waited on me, and we had our tape me...
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And, and also the challenge is that it's not like a burger or a sandwich, which people think of as lunch or a meal, right? It's, i- i- at that time, certainly, I would imagine most people didn't think of it as a meal.
customer: No, it, it wasn't. It was like, you know, people couldn't believe that I had a place that sold only chicken wings. And we were building it. Rex helped me with the construction. We were building it. Went into a Home Depot to buy some of the stuff, and a guy waited on me, and we had our tape measures on our wai...
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More like an appetizer or something.
agent: When we come back in just a moment, Antonio launches the business, then totally rethinks it after imagining a football stadium full of chickens. Stay with us. I'm Guy Raz, and you're listening to How I Built This. When it comes to your health and wellbeing, the right care can change everything. That's why Clevel...
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Yeah, an appetizer.
customer: The location wasn't the best. It was on a, the road takes a radical curve, and then this space in the shopping center was kinda like where the curve was most extreme. The Blockbuster was on one end, and there was a Remco rent-to-own furniture store on the other, but right in the middle where it kinda did this...
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Yeah. It was not known to be a center of the plate item. It was not.
agent: And, and also the challenge is that it's not like a burger or a sandwich, which people think of as lunch or a meal, right? It's, i- i- at that time, certainly, I would imagine most people didn't think of it as a meal. customer: More like an appetizer or something. agent: Yeah, an appetizer.
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So was it, was your business mostly takeout?
customer: More like an appetizer or something. agent: Yeah, an appetizer. customer: Yeah. It was not known to be a center of the plate item. It was not.
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Yeah. The, it was... It had to be. I only had 22 seats, and in order to achieve the sales that I really wanted to achieve, a majority of the business was, was takeout. Takeout business is great business. You exchange the money for the product, and they turn around and leave, you know?
agent: Yeah, an appetizer. customer: Yeah. It was not known to be a center of the plate item. It was not. agent: So was it, was your business mostly takeout?
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Yeah.
customer: Yeah. It was not known to be a center of the plate item. It was not. agent: So was it, was your business mostly takeout? customer: Yeah. The, it was... It had to be. I only had 22 seats, and in order to achieve the sales that I really wanted to achieve, a majority of the business was, was takeout. Takeout bus...
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The integrity of the food I don't think is as good because as soon as you put a hot item, particularly a fried item, it starts to, uh, degrade, but people didn't care. P-
agent: So was it, was your business mostly takeout? customer: Yeah. The, it was... It had to be. I only had 22 seats, and in order to achieve the sales that I really wanted to achieve, a majority of the business was, was takeout. Takeout business is great business. You exchange the money for the product, and they turn ...
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Yeah
customer: Yeah. The, it was... It had to be. I only had 22 seats, and in order to achieve the sales that I really wanted to achieve, a majority of the business was, was takeout. Takeout business is great business. You exchange the money for the product, and they turn around and leave, you know? agent: Yeah. customer: T...
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... it was good enough, and people loved it enough. The flavors were interesting enough that, eh, they, they came back.
agent: Yeah. customer: The integrity of the food I don't think is as good because as soon as you put a hot item, particularly a fried item, it starts to, uh, degrade, but people didn't care. P- agent: Yeah
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Okay. So, so you are experimenting with chicken wings, and so again, the frying part isn't what makes it special. Of course, it, it's... Basically, it's a s- it's a vehicle. A chicken wing is a vehicle for sauce, right? [laughs] It's a, it's a-
customer: The integrity of the food I don't think is as good because as soon as you put a hot item, particularly a fried item, it starts to, uh, degrade, but people didn't care. P- agent: Yeah customer: ... it was good enough, and people loved it enough. The flavors were interesting enough that, eh, they, they came bac...
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[laughs]
agent: Yeah customer: ... it was good enough, and people loved it enough. The flavors were interesting enough that, eh, they, they came back. agent: Okay. So, so you are experimenting with chicken wings, and so again, the frying part isn't what makes it special. Of course, it, it's... Basically, it's a s- it's a vehicl...
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... crispy vehicle for just tasting a bunch of different sauces, super spicy to savory and sweet or whatever.
customer: ... it was good enough, and people loved it enough. The flavors were interesting enough that, eh, they, they came back. agent: Okay. So, so you are experimenting with chicken wings, and so again, the frying part isn't what makes it special. Of course, it, it's... Basically, it's a s- it's a vehicle. A chicken...
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You're correct, and that's good for growing a company because you can buy chicken at a certain spec pretty much anywhere in the world. It's the sauce that makes the difference.
agent: Okay. So, so you are experimenting with chicken wings, and so again, the frying part isn't what makes it special. Of course, it, it's... Basically, it's a s- it's a vehicle. A chicken wing is a vehicle for sauce, right? [laughs] It's a, it's a- customer: [laughs] agent: ... crispy vehicle for just tasting a bunc...
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'Cause you could make the sauces, and that would be the spec- that, that's the secret sauce.
customer: [laughs] agent: ... crispy vehicle for just tasting a bunch of different sauces, super spicy to savory and sweet or whatever. customer: You're correct, and that's good for growing a company because you can buy chicken at a certain spec pretty much anywhere in the world. It's the sauce that makes the differenc...
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The secret... [laughs]
agent: ... crispy vehicle for just tasting a bunch of different sauces, super spicy to savory and sweet or whatever. customer: You're correct, and that's good for growing a company because you can buy chicken at a certain spec pretty much anywhere in the world. It's the sauce that makes the difference. agent: 'Cause yo...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0228
The secret sauce is the sauce.
customer: You're correct, and that's good for growing a company because you can buy chicken at a certain spec pretty much anywhere in the world. It's the sauce that makes the difference. agent: 'Cause you could make the sauces, and that would be the spec- that, that's the secret sauce. customer: The secret... [laughs]
2,438.61
2,440.179
agent
eng
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unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0229
And keep in mind too that these sauces that we developed were proprietary. They're, none of them we could... A, a food salesman couldn't just open his notebook and say, "Oh, I'll sell you the same sauce that they're getting down the street." It was none of that.
agent: 'Cause you could make the sauces, and that would be the spec- that, that's the secret sauce. customer: The secret... [laughs] agent: The secret sauce is the sauce.
2,440.18
2,453.38
customer
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0230
Uh, w- I mean, imagine y- you know, you were, you're sort of describing the sauces as like this really special proprietary thing, but, like, I imagine you had Buffalo sauce. You had ranch dressing. You had maybe a barbecue sauce. Like, what was so special about the sauces?
customer: The secret... [laughs] agent: The secret sauce is the sauce. customer: And keep in mind too that these sauces that we developed were proprietary. They're, none of them we could... A, a food salesman couldn't just open his notebook and say, "Oh, I'll sell you the same sauce that they're getting down the street...
2,453.44
2,469.26
agent
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0231
We did have Buffalo sauce, which is, is standard. And, and we had it-
agent: The secret sauce is the sauce. customer: And keep in mind too that these sauces that we developed were proprietary. They're, none of them we could... A, a food salesman couldn't just open his notebook and say, "Oh, I'll sell you the same sauce that they're getting down the street." It was none of that. agent: Uh...
2,469.26
2,473.01
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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It's hot sauce and butter and whatever else.
customer: And keep in mind too that these sauces that we developed were proprietary. They're, none of them we could... A, a food salesman couldn't just open his notebook and say, "Oh, I'll sell you the same sauce that they're getting down the street." It was none of that. agent: Uh, w- I mean, imagine y- you know, you ...
2,473.01
2,474.649
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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It's cayenne pepper and vinegar based sauce.
agent: Uh, w- I mean, imagine y- you know, you were, you're sort of describing the sauces as like this really special proprietary thing, but, like, I imagine you had Buffalo sauce. You had ranch dressing. You had maybe a barbecue sauce. Like, what was so special about the sauces? customer: We did have Buffalo sauce, wh...
2,474.649
2,476.58
customer
eng
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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Yeah. Yeah.
customer: We did have Buffalo sauce, which is, is standard. And, and we had it- agent: It's hot sauce and butter and whatever else. customer: It's cayenne pepper and vinegar based sauce.
2,476.58
2,476.75
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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And we had a mild version of that, which was essentially half that and half butter.
agent: It's hot sauce and butter and whatever else. customer: It's cayenne pepper and vinegar based sauce. agent: Yeah. Yeah.
2,476.75
2,482.429
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0236
Yeah.
customer: It's cayenne pepper and vinegar based sauce. agent: Yeah. Yeah. customer: And we had a mild version of that, which was essentially half that and half butter.
2,482.429
2,482.58
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meta-llama/Llama-3.3-70B-Instruct
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This, this, this butter called Whirl. It's not real butter, uh, but it's the base. It's a butter base.
agent: Yeah. Yeah. customer: And we had a mild version of that, which was essentially half that and half butter. agent: Yeah.
2,482.58
2,489.36
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0238
Mm-hmm.
customer: And we had a mild version of that, which was essentially half that and half butter. agent: Yeah. customer: This, this, this butter called Whirl. It's not real butter, uh, but it's the base. It's a butter base.
2,489.36
2,489.72
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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So we had that for sure, so we had that covered, but then we used, uh, uh, uh, we had a Hawaiian chicken, which was essentially a recipe that Rex brought over from his days in the cafeteria.
agent: Yeah. customer: This, this, this butter called Whirl. It's not real butter, uh, but it's the base. It's a butter base. agent: Mm-hmm.
2,489.72
2,501
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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Like a teriyaki pineapple?
customer: This, this, this butter called Whirl. It's not real butter, uh, but it's the base. It's a butter base. agent: Mm-hmm. customer: So we had that for sure, so we had that covered, but then we used, uh, uh, uh, we had a Hawaiian chicken, which was essentially a recipe that Rex brought over from his days in the ca...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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Yeah, exactly.
agent: Mm-hmm. customer: So we had that for sure, so we had that covered, but then we used, uh, uh, uh, we had a Hawaiian chicken, which was essentially a recipe that Rex brought over from his days in the cafeteria. agent: Like a teriyaki pineapple?
2,502.74
2,503.96
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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Hmm.
customer: So we had that for sure, so we had that covered, but then we used, uh, uh, uh, we had a Hawaiian chicken, which was essentially a recipe that Rex brought over from his days in the cafeteria. agent: Like a teriyaki pineapple? customer: Yeah, exactly.
2,503.96
2,504.56
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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And then I, uh, developed the compound seasoning sauce. The lemon pepper was one. The garlic Parmesan was an- was another. Then we'd use the hot sauce as a base and mix Cajun seasoning with it, and then that was a Cajun. You'd have to, you'd sprinkle Cajun seasoning on top of the wings, and it just looked fantastic. Th...
agent: Like a teriyaki pineapple? customer: Yeah, exactly. agent: Hmm.
2,504.56
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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Uh, oh, oh, and, uh, the other thing about this concept that I think is interesting is it's almost like make your own meal, right? 'Cause you'd get the wings. There's no, there's nothing on them except salt and pepper, but then you decide, like, how to dip them and, like, right? You could order f- a bunch of different ...
customer: Yeah, exactly. agent: Hmm. customer: And then I, uh, developed the compound seasoning sauce. The lemon pepper was one. The garlic Parmesan was an- was another. Then we'd use the hot sauce as a base and mix Cajun seasoning with it, and then that was a Cajun. You'd have to, you'd sprinkle Cajun seasoning on top...
2,534.14
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https://rss.art19.com/ep…00762e86fb433970
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No, they were rolled. They were sauced.
agent: Hmm. customer: And then I, uh, developed the compound seasoning sauce. The lemon pepper was one. The garlic Parmesan was an- was another. Then we'd use the hot sauce as a base and mix Cajun seasoning with it, and then that was a Cajun. You'd have to, you'd sprinkle Cajun seasoning on top of the wings, and it jus...
2,553.18
2,555.03
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Okay. I gotcha.
customer: And then I, uh, developed the compound seasoning sauce. The lemon pepper was one. The garlic Parmesan was an- was another. Then we'd use the hot sauce as a base and mix Cajun seasoning with it, and then that was a Cajun. You'd have to, you'd sprinkle Cajun seasoning on top of the wings, and it just looked fan...
2,555.03
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And this is import- this, this is an important part of making wings. You have to sauce them as soon as they come up out of the fryer.
agent: Uh, oh, oh, and, uh, the other thing about this concept that I think is interesting is it's almost like make your own meal, right? 'Cause you'd get the wings. There's no, there's nothing on them except salt and pepper, but then you decide, like, how to dip them and, like, right? You could order f- a bunch of dif...
2,555.04
2,561.84
customer
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Llama-3.3-70B-Instruct_20260713T143033Z
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Aha.
customer: No, they were rolled. They were sauced. agent: Okay. I gotcha. customer: And this is import- this, this is an important part of making wings. You have to sauce them as soon as they come up out of the fryer.
2,561.84
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Because, uh, I don't have any scientific evidence of this, but it seems like if you sauce the wings when they're at their hottest, the sauce is kinda drawn into the, into the meat a little more, and the wing i- the entire wing is more flavorful that way. If... A- a- a- and, and that was, that's, that was part of our pr...
agent: Okay. I gotcha. customer: And this is import- this, this is an important part of making wings. You have to sauce them as soon as they come up out of the fryer. agent: Aha.
2,562.38
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Llama-3.3-70B-Instruct_20260713T143033Z
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Yeah.
customer: And this is import- this, this is an important part of making wings. You have to sauce them as soon as they come up out of the fryer. agent: Aha. customer: Because, uh, I don't have any scientific evidence of this, but it seems like if you sauce the wings when they're at their hottest, the sauce is kinda draw...
2,605.668
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Because I wanted people to think of it as a place where it's okay to spend more money than you would spend in a typical fast food restaurant. We had music. I had the lights down low. But the majority of the sales were s- to-go sales.
agent: Aha. customer: Because, uh, I don't have any scientific evidence of this, but it seems like if you sauce the wings when they're at their hottest, the sauce is kinda drawn into the, into the meat a little more, and the wing i- the entire wing is more flavorful that way. If... A- a- a- and, and that was, that's, t...
2,605.738
2,620.908
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Okay, you opened the store in 1994, and y- and it's a slow burn, but it, it's gonna grow.
customer: Because, uh, I don't have any scientific evidence of this, but it seems like if you sauce the wings when they're at their hottest, the sauce is kinda drawn into the, into the meat a little more, and the wing i- the entire wing is more flavorful that way. If... A- a- a- and, and that was, that's, that was part...
2,620.908
2,625.828
agent
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Mm-hmm.
agent: Yeah. customer: Because I wanted people to think of it as a place where it's okay to spend more money than you would spend in a typical fast food restaurant. We had music. I had the lights down low. But the majority of the sales were s- to-go sales. agent: Okay, you opened the store in 1994, and y- and it's a sl...
2,625.828
2,626.248
customer
eng
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Ha- meantime, you have four pizza restaurants.
customer: Because I wanted people to think of it as a place where it's okay to spend more money than you would spend in a typical fast food restaurant. We had music. I had the lights down low. But the majority of the sales were s- to-go sales. agent: Okay, you opened the store in 1994, and y- and it's a slow burn, but ...
2,626.248
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Mm-hmm.
agent: Okay, you opened the store in 1994, and y- and it's a slow burn, but it, it's gonna grow. customer: Mm-hmm. agent: Ha- meantime, you have four pizza restaurants.
2,628.768
2,628.948
customer
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So tell me how you were... 'Cause it seems like your attention all of a sudden is sh- really shifting to Wingstop. 'Cause t- 'cause t- you see this as also a great franchise opportunity. So-
customer: Mm-hmm. agent: Ha- meantime, you have four pizza restaurants. customer: Mm-hmm.
2,628.948
2,640.228
agent
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Yeah
agent: Ha- meantime, you have four pizza restaurants. customer: Mm-hmm. agent: So tell me how you were... 'Cause it seems like your attention all of a sudden is sh- really shifting to Wingstop. 'Cause t- 'cause t- you see this as also a great franchise opportunity. So-
2,640.228
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... how are you dividing your attention between Pizza Patron and this wings concept?
customer: Mm-hmm. agent: So tell me how you were... 'Cause it seems like your attention all of a sudden is sh- really shifting to Wingstop. 'Cause t- 'cause t- you see this as also a great franchise opportunity. So- customer: Yeah
2,640.268
2,647.508
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Anybody that achieves anything doesn't do it alone, and I certainly didn't do this alone. I had some key managers. They ran the stores. They ran the pizza stores, and I spent very little time in the pizza business. I was 100% focused working at the Wingstop, listening to customers. And so the pizza business was kind of...
agent: So tell me how you were... 'Cause it seems like your attention all of a sudden is sh- really shifting to Wingstop. 'Cause t- 'cause t- you see this as also a great franchise opportunity. So- customer: Yeah agent: ... how are you dividing your attention between Pizza Patron and this wings concept?
2,649.068
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Yeah
customer: Yeah agent: ... how are you dividing your attention between Pizza Patron and this wings concept? customer: Anybody that achieves anything doesn't do it alone, and I certainly didn't do this alone. I had some key managers. They ran the stores. They ran the pizza stores, and I spent very little time in the pizz...
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... we had a pretty, pretty tight little operation, and it kinda took care of itself during the f- early years of Wingstop.
agent: ... how are you dividing your attention between Pizza Patron and this wings concept? customer: Anybody that achieves anything doesn't do it alone, and I certainly didn't do this alone. I had some key managers. They ran the stores. They ran the pizza stores, and I spent very little time in the pizza business. I w...
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So did you, in your mind, you knew that you, you'd been exploring this idea of franchising. And franchising is a, is... can be a good way to expand a business 'cause it doesn't require a whole lot of capital on, on the owner's part, right? The, the m- the money is put up by the franchisee. Um, it's... There are other c...
customer: Anybody that achieves anything doesn't do it alone, and I certainly didn't do this alone. I had some key managers. They ran the stores. They ran the pizza stores, and I spent very little time in the pizza business. I was 100% focused working at the Wingstop, listening to customers. And so the pizza business w...
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Yes.
agent: Yeah customer: ... we had a pretty, pretty tight little operation, and it kinda took care of itself during the f- early years of Wingstop. agent: So did you, in your mind, you knew that you, you'd been exploring this idea of franchising. And franchising is a, is... can be a good way to expand a business 'cause i...
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Everything, the logo, the, the menu, the sauces, all there. All you have to do is just fry the chicken.
customer: ... we had a pretty, pretty tight little operation, and it kinda took care of itself during the f- early years of Wingstop. agent: So did you, in your mind, you knew that you, you'd been exploring this idea of franchising. And franchising is a, is... can be a good way to expand a business 'cause it doesn't re...
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It was trainable, and I'm selling a widely consumed protein with proprietary sauces that you could only get if you walked through the door of a Wingstop.
agent: So did you, in your mind, you knew that you, you'd been exploring this idea of franchising. And franchising is a, is... can be a good way to expand a business 'cause it doesn't require a whole lot of capital on, on the owner's part, right? The, the m- the money is put up by the franchisee. Um, it's... There are ...
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And the mar- uh, uh, I imagine if it works, the margins are pretty great.
customer: Yes. agent: Everything, the logo, the, the menu, the sauces, all there. All you have to do is just fry the chicken. customer: It was trainable, and I'm selling a widely consumed protein with proprietary sauces that you could only get if you walked through the door of a Wingstop.
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The margins were good. Now, chicken wings didn't remain at 55 cents a pound.
agent: Everything, the logo, the, the menu, the sauces, all there. All you have to do is just fry the chicken. customer: It was trainable, and I'm selling a widely consumed protein with proprietary sauces that you could only get if you walked through the door of a Wingstop. agent: And the mar- uh, uh, I imagine if it w...
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Yeah, right.
customer: It was trainable, and I'm selling a widely consumed protein with proprietary sauces that you could only get if you walked through the door of a Wingstop. agent: And the mar- uh, uh, I imagine if it works, the margins are pretty great. customer: The margins were good. Now, chicken wings didn't remain at 55 cen...
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As the popularity grew, uh, uh, you know, in a lot of ways, as Wingstop grew, you know, we contributed greatly into the popularity of wings. It got a lot of competitors. A lot of people opened wing concepts of their own. And then, uh, eventually the, the, the price of wings, you know, certainly went up-
agent: And the mar- uh, uh, I imagine if it works, the margins are pretty great. customer: The margins were good. Now, chicken wings didn't remain at 55 cents a pound. agent: Yeah, right.
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Yeah
customer: The margins were good. Now, chicken wings didn't remain at 55 cents a pound. agent: Yeah, right. customer: As the popularity grew, uh, uh, you know, in a lot of ways, as Wingstop grew, you know, we contributed greatly into the popularity of wings. It got a lot of competitors. A lot of people opened wing conce...
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... a lot. But, uh, when we opened the store, a 10-piece, 10-piece wings was $2.99.
agent: Yeah, right. customer: As the popularity grew, uh, uh, you know, in a lot of ways, as Wingstop grew, you know, we contributed greatly into the popularity of wings. It got a lot of competitors. A lot of people opened wing concepts of their own. And then, uh, eventually the, the, the price of wings, you know, cert...
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Wow. Okay. So, so I, I believe after three years of proving this concept out, you decide that it's time to franchise this thing.
customer: As the popularity grew, uh, uh, you know, in a lot of ways, as Wingstop grew, you know, we contributed greatly into the popularity of wings. It got a lot of competitors. A lot of people opened wing concepts of their own. And then, uh, eventually the, the, the price of wings, you know, certainly went up- agent...
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Yes.
agent: Yeah customer: ... a lot. But, uh, when we opened the store, a 10-piece, 10-piece wings was $2.99. agent: Wow. Okay. So, so I, I believe after three years of proving this concept out, you decide that it's time to franchise this thing.
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And how much was it to buy, to buy in? What was the cost? Do you remember?
customer: ... a lot. But, uh, when we opened the store, a 10-piece, 10-piece wings was $2.99. agent: Wow. Okay. So, so I, I believe after three years of proving this concept out, you decide that it's time to franchise this thing. customer: Yes.
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$20,000 at-
agent: Wow. Okay. So, so I, I believe after three years of proving this concept out, you decide that it's time to franchise this thing. customer: Yes. agent: And how much was it to buy, to buy in? What was the cost? Do you remember?
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Okay
customer: Yes. agent: And how much was it to buy, to buy in? What was the cost? Do you remember? customer: $20,000 at-
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... first. It was 20,000 and 75... It was divided into two fees. 7,500 was, uh, th- called a development fee, and you paid that up front where y- then you started to look for a location. And then after you found a location, you paid the balance of 12 five.
agent: And how much was it to buy, to buy in? What was the cost? Do you remember? customer: $20,000 at- agent: Okay
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And 20 grand would get you... That's a franchise fee.
customer: $20,000 at- agent: Okay customer: ... first. It was 20,000 and 75... It was divided into two fees. 7,500 was, uh, th- called a development fee, and you paid that up front where y- then you started to look for a location. And then after you found a location, you paid the balance of 12 five.
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Yeah.
agent: Okay customer: ... first. It was 20,000 and 75... It was divided into two fees. 7,500 was, uh, th- called a development fee, and you paid that up front where y- then you started to look for a location. And then after you found a location, you paid the balance of 12 five. agent: And 20 grand would get you... That...
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And then, but you would be responsible for finding the, the real estate? Or would, would, would you guys help them?
customer: ... first. It was 20,000 and 75... It was divided into two fees. 7,500 was, uh, th- called a development fee, and you paid that up front where y- then you started to look for a location. And then after you found a location, you paid the balance of 12 five. agent: And 20 grand would get you... That's a franchi...
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Well, they would be responsible for finding it, and this is a very important point. If you find the real estate for them, you pick up some contingent liability almost assuring their success, and this is something I learned early on.
agent: And 20 grand would get you... That's a franchise fee. customer: Yeah. agent: And then, but you would be responsible for finding the, the real estate? Or would, would, would you guys help them?
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Almost assuring their success?
customer: Yeah. agent: And then, but you would be responsible for finding the, the real estate? Or would, would, would you guys help them? customer: Well, they would be responsible for finding it, and this is a very important point. If you find the real estate for them, you pick up some contingent liability almost assu...
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By saying, "This is a good spot. You'll do great here."
agent: And then, but you would be responsible for finding the, the real estate? Or would, would, would you guys help them? customer: Well, they would be responsible for finding it, and this is a very important point. If you find the real estate for them, you pick up some contingent liability almost assuring their succe...
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Okay. Yeah.
customer: Well, they would be responsible for finding it, and this is a very important point. If you find the real estate for them, you pick up some contingent liability almost assuring their success, and this is something I learned early on. agent: Almost assuring their success? customer: By saying, "This is a good sp...
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You never said that. You never wanna say that in franchising 'cause there's so many moving parts, and, uh, at the end of the day, it comes down to human behavior and human performance.
agent: Almost assuring their success? customer: By saying, "This is a good spot. You'll do great here." agent: Okay. Yeah.
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Yeah.
customer: By saying, "This is a good spot. You'll do great here." agent: Okay. Yeah. customer: You never said that. You never wanna say that in franchising 'cause there's so many moving parts, and, uh, at the end of the day, it comes down to human behavior and human performance.
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So, uh, they would say, "I wanna open a store," and they'd pick an area. And then you would define a development area and say, "Okay, you can look between here and here and here and here." And once you found a location, it was up to us to approve it or not approve it, but that's different than picking it out for you.
agent: Okay. Yeah. customer: You never said that. You never wanna say that in franchising 'cause there's so many moving parts, and, uh, at the end of the day, it comes down to human behavior and human performance. agent: Yeah.
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And, and just to, like, to dig into this for a moment, I mean, it was $20,000 to open up a, a franchise location. In today's just back of the envelope math, that's, like, a little over $40,000. And I checked this out. To open a Wingstop today, it's at least 300,000. Some of them are up to a million. So that's low. I me...
customer: You never said that. You never wanna say that in franchising 'cause there's so many moving parts, and, uh, at the end of the day, it comes down to human behavior and human performance. agent: Yeah. customer: So, uh, they would say, "I wanna open a store," and they'd pick an area. And then you would define a d...
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A couple things here. That f- 20,000 was just for the fee. It was the franchise fee that included the development fee, and the franchise fee together was $20,000.
agent: Yeah. customer: So, uh, they would say, "I wanna open a store," and they'd pick an area. And then you would define a development area and say, "Okay, you can look between here and here and here and here." And once you found a location, it was up to us to approve it or not approve it, but that's different than pi...
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Yeah.
customer: So, uh, they would say, "I wanna open a store," and they'd pick an area. And then you would define a development area and say, "Okay, you can look between here and here and here and here." And once you found a location, it was up to us to approve it or not approve it, but that's different than picking it out ...
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You still had to fund the construction of the store and, uh, furniture, fixtures, and equipment.
agent: And, and just to, like, to dig into this for a moment, I mean, it was $20,000 to open up a, a franchise location. In today's just back of the envelope math, that's, like, a little over $40,000. And I checked this out. To open a Wingstop today, it's at least 300,000. Some of them are up to a million. So that's lo...
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Right.
customer: A couple things here. That f- 20,000 was just for the fee. It was the franchise fee that included the development fee, and the franchise fee together was $20,000. agent: Yeah. customer: You still had to fund the construction of the store and, uh, furniture, fixtures, and equipment.
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But even saying all that, all in, you could open a store at that time for about $125,000.
agent: Yeah. customer: You still had to fund the construction of the store and, uh, furniture, fixtures, and equipment. agent: Right.
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Um, all right. So you've got this first franchise, and where was that location?
customer: You still had to fund the construction of the store and, uh, furniture, fixtures, and equipment. agent: Right. customer: But even saying all that, all in, you could open a store at that time for about $125,000.
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Lewisville, Texas.
agent: Right. customer: But even saying all that, all in, you could open a store at that time for about $125,000. agent: Um, all right. So you've got this first franchise, and where was that location?
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Okay.
customer: But even saying all that, all in, you could open a store at that time for about $125,000. agent: Um, all right. So you've got this first franchise, and where was that location? customer: Lewisville, Texas.
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