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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0600
You gotta develop a board. You're now... Right? And they're, you gotta, um, have regular calls with them. If they email you, they're expecting you to get back to them. Was that stressful or overwhelming, or was it helpful?
customer: Yeah. agent: At this point, once you t- you're bringing in $7 million, those venture capitalists are also buying a seat on the board. customer: Mm-hmm.
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Llama-3.3-70B-Instruct_20260713T143033Z
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I thought it was very helpful. I've always had a fantastic relationship with all the people who invested in the company, partly because I told them s-straight off the bat, like, saying, like, "I'm not gonna pretend I know things I don't know, and I, I really hope you're gonna help me in this journey." Um, and so I thin...
agent: At this point, once you t- you're bringing in $7 million, those venture capitalists are also buying a seat on the board. customer: Mm-hmm. agent: You gotta develop a board. You're now... Right? And they're, you gotta, um, have regular calls with them. If they email you, they're expecting you to get back to them....
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I've always had a fantastic relationship with all the people who invested in the company, partly because I told them s-straight off the bat, like, saying, like, 'I'm not gonna pretend I know things I don't know, and I, I really hope you're gonna help me in this journey.'
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0602
Mm-hmm.
customer: Mm-hmm. agent: You gotta develop a board. You're now... Right? And they're, you gotta, um, have regular calls with them. If they email you, they're expecting you to get back to them. Was that stressful or overwhelming, or was it helpful? customer: I thought it was very helpful. I've always had a fantastic rel...
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https://rss.art19.com/ep…e86fb433970_0603
And I hope, anyways, that I'm fairly quick study, right? And so, um, bit by bit- While running Shopify, it provided all the kind of situations I needed to, to learn the skills I needed.
agent: You gotta develop a board. You're now... Right? And they're, you gotta, um, have regular calls with them. If they email you, they're expecting you to get back to them. Was that stressful or overwhelming, or was it helpful? customer: I thought it was very helpful. I've always had a fantastic relationship with all...
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Did you have to... I mean, was it still five or 10 people? Was it still at that, when Tobi was at seven million?
customer: I thought it was very helpful. I've always had a fantastic relationship with all the people who invested in the company, partly because I told them s-straight off the bat, like, saying, like, "I'm not gonna pretend I know things I don't know, and I, I really hope you're gonna help me in this journey." Um, and...
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I think at this point it was about 20.
agent: Mm-hmm. customer: And I hope, anyways, that I'm fairly quick study, right? And so, um, bit by bit- While running Shopify, it provided all the kind of situations I needed to, to learn the skills I needed. agent: Did you have to... I mean, was it still five or 10 people? Was it still at that, when Tobi was at seve...
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https://rss.art19.com/ep…00762e86fb433970
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About 20 people, okay. And so all of you guys are really doubling down on marketing, getting the word out, and what kind of businesses were being launched on, on Shopify?
customer: And I hope, anyways, that I'm fairly quick study, right? And so, um, bit by bit- While running Shopify, it provided all the kind of situations I needed to, to learn the skills I needed. agent: Did you have to... I mean, was it still five or 10 people? Was it still at that, when Tobi was at seven million? cust...
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https://rss.art19.com/ep…00762e86fb433970
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Uh, I mean, the, the internet direct businesses, new businesses like, you know, sunglass business, watch business, um-
agent: Did you have to... I mean, was it still five or 10 people? Was it still at that, when Tobi was at seven million? customer: I think at this point it was about 20. agent: About 20 people, okay. And so all of you guys are really doubling down on marketing, getting the word out, and what kind of businesses were bein...
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Right
customer: I think at this point it was about 20. agent: About 20 people, okay. And so all of you guys are really doubling down on marketing, getting the word out, and what kind of businesses were being launched on, on Shopify? customer: Uh, I mean, the, the internet direct businesses, new businesses like, you know, sun...
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... you know, just, just new ideas, boosted boards, like, uh, you know, uh, Allbirds, um, a, a great example.
agent: About 20 people, okay. And so all of you guys are really doubling down on marketing, getting the word out, and what kind of businesses were being launched on, on Shopify? customer: Uh, I mean, the, the internet direct businesses, new businesses like, you know, sunglass business, watch business, um- agent: Right
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https://rss.art19.com/ep…00762e86fb433970
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Yeah, Allbirds, Launchers, yeah, right, right.
customer: Uh, I mean, the, the internet direct businesses, new businesses like, you know, sunglass business, watch business, um- agent: Right customer: ... you know, just, just new ideas, boosted boards, like, uh, you know, uh, Allbirds, um, a, a great example.
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Um, yeah, great examples of the kind of business that, th- were coming out. And, um, 10 months after the Series A, Jeremy and Trevor from Bessemer came to me and said, "You are still massively constrained by money. How about instead of you spending a bunch of months on fundraising, we'll just quadruple the valuation of...
agent: Right customer: ... you know, just, just new ideas, boosted boards, like, uh, you know, uh, Allbirds, um, a, a great example. agent: Yeah, Allbirds, Launchers, yeah, right, right.
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Jeremy and Trevor from Bessemer came to me and said, "You are still massively constrained by money. How about instead of you spending a bunch of months on fundraising, we'll just quadruple the valuation of a company and put m- much more money into this thing, because you can grow this way faster."
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Wow.
customer: ... you know, just, just new ideas, boosted boards, like, uh, you know, uh, Allbirds, um, a, a great example. agent: Yeah, Allbirds, Launchers, yeah, right, right. customer: Um, yeah, great examples of the kind of business that, th- were coming out. And, um, 10 months after the Series A, Jeremy and Trevor fro...
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https://rss.art19.com/ep…e86fb433970_0613
They, they basically said, um, they basically saved me from, uh, from doing a fundraising round.
agent: Yeah, Allbirds, Launchers, yeah, right, right. customer: Um, yeah, great examples of the kind of business that, th- were coming out. And, um, 10 months after the Series A, Jeremy and Trevor from Bessemer came to me and said, "You are still massively constrained by money. How about instead of you spending a bunch...
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They, they basically said, um, they basically saved me from, uh, from doing a fundraising round
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meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0614
They said, "We see the potential here."
customer: Um, yeah, great examples of the kind of business that, th- were coming out. And, um, 10 months after the Series A, Jeremy and Trevor from Bessemer came to me and said, "You are still massively constrained by money. How about instead of you spending a bunch of months on fundraising, we'll just quadruple the va...
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https://rss.art19.com/ep…e86fb433970_0615
Yeah.
agent: Wow. customer: They, they basically said, um, they basically saved me from, uh, from doing a fundraising round. agent: They said, "We see the potential here."
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https://rss.art19.com/ep…e86fb433970_0616
"We're gonna give you $15 million more."
customer: They, they basically said, um, they basically saved me from, uh, from doing a fundraising round. agent: They said, "We see the potential here." customer: Yeah.
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Yeah, yeah, exactly. It was just so obvious, and this is why I said earlier that I, I held the company back, because I knew this would happen.
agent: They said, "We see the potential here." customer: Yeah. agent: "We're gonna give you $15 million more."
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You knew it would happen, but you said you had all this anxiety about all these people. So if you knew it, what explains the freaking out?
customer: Yeah. agent: "We're gonna give you $15 million more." customer: Yeah, yeah, exactly. It was just so obvious, and this is why I said earlier that I, I held the company back, because I knew this would happen.
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I think I was looking at what I had to do, like the HR problems, the-
agent: "We're gonna give you $15 million more." customer: Yeah, yeah, exactly. It was just so obvious, and this is why I said earlier that I, I held the company back, because I knew this would happen. agent: You knew it would happen, but you said you had all this anxiety about all these people. So if you knew it, what ...
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Right
customer: Yeah, yeah, exactly. It was just so obvious, and this is why I said earlier that I, I held the company back, because I knew this would happen. agent: You knew it would happen, but you said you had all this anxiety about all these people. So if you knew it, what explains the freaking out? customer: I think I w...
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... the systems I had to build, the everything, like all the decisions, and I thought if I also would be sitting on a perpetually exploding rocket ship right now on top of all that that's happening, I could not deal with it. I needed to take another year of a breather before I could actually deal with those things simu...
agent: You knew it would happen, but you said you had all this anxiety about all these people. So if you knew it, what explains the freaking out? customer: I think I was looking at what I had to do, like the HR problems, the- agent: Right
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2012, I think you finally move out from Fiona's parents' place. You have a kid at this point.
customer: I think I was looking at what I had to do, like the HR problems, the- agent: Right customer: ... the systems I had to build, the everything, like all the decisions, and I thought if I also would be sitting on a perpetually exploding rocket ship right now on top of all that that's happening, I could not deal w...
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Mm-hmm.
agent: Right customer: ... the systems I had to build, the everything, like all the decisions, and I thought if I also would be sitting on a perpetually exploding rocket ship right now on top of all that that's happening, I could not deal with it. I needed to take another year of a breather before I could actually deal...
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Today you've got three.
customer: ... the systems I had to build, the everything, like all the decisions, and I thought if I also would be sitting on a perpetually exploding rocket ship right now on top of all that that's happening, I could not deal with it. I needed to take another year of a breather before I could actually deal with those t...
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Yeah. I think I, I, I wanna say, uh, it must have been 2014 that we actually moved out. Um, so it was, uh, we, we were living I think for 13 years actually now-
agent: 2012, I think you finally move out from Fiona's parents' place. You have a kid at this point. customer: Mm-hmm. agent: Today you've got three.
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I mean-
customer: Mm-hmm. agent: Today you've got three. customer: Yeah. I think I, I, I wanna say, uh, it must have been 2014 that we actually moved out. Um, so it was, uh, we, we were living I think for 13 years actually now-
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... now that I think of it
agent: Today you've got three. customer: Yeah. I think I, I, I wanna say, uh, it must have been 2014 that we actually moved out. Um, so it was, uh, we, we were living I think for 13 years actually now- agent: I mean-
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... you had raised $100 million in 2013. You're still nervous about-
customer: Yeah. I think I, I, I wanna say, uh, it must have been 2014 that we actually moved out. Um, so it was, uh, we, we were living I think for 13 years actually now- agent: I mean- customer: ... now that I think of it
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Well, I, I was making basically minimum wage, so [laughs] um, it's... If, if, if, if Shopify would've given me more money, I would've probably given it back-
agent: I mean- customer: ... now that I think of it agent: ... you had raised $100 million in 2013. You're still nervous about-
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0630
Right
customer: ... now that I think of it agent: ... you had raised $100 million in 2013. You're still nervous about- customer: Well, I, I was making basically minimum wage, so [laughs] um, it's... If, if, if, if Shopify would've given me more money, I would've probably given it back-
3,443.212
3,443.222
agent
eng
en
unknown
host
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0631
... because I figured Shopify could use it better than I did.
agent: ... you had raised $100 million in 2013. You're still nervous about- customer: Well, I, I was making basically minimum wage, so [laughs] um, it's... If, if, if, if Shopify would've given me more money, I would've probably given it back- agent: Right
3,443.222
3,445.372
customer
eng
en
unknown
founder
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0632
Right.
customer: Well, I, I was making basically minimum wage, so [laughs] um, it's... If, if, if, if Shopify would've given me more money, I would've probably given it back- agent: Right customer: ... because I figured Shopify could use it better than I did.
3,445.372
3,445.472
agent
eng
en
unknown
host
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0633
So, uh, yeah, and, and Fiona had income, so that, that helped a lot.
agent: Right customer: ... because I figured Shopify could use it better than I did. agent: Right.
3,445.472
3,447.792
customer
eng
en
unknown
other
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0634
And presumably your lifestyle wasn't, didn't require a whole lot of money.
customer: ... because I figured Shopify could use it better than I did. agent: Right. customer: So, uh, yeah, and, and Fiona had income, so that, that helped a lot.
3,447.792
3,450.572
agent
eng
en
unknown
host
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0635
No. As long as I had my laptop, I was good.
agent: Right. customer: So, uh, yeah, and, and Fiona had income, so that, that helped a lot. agent: And presumably your lifestyle wasn't, didn't require a whole lot of money.
3,450.572
3,453.552
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0636
All right. So you guys are, are balancing, like, raising kids, and this company is really starting to take off. Like, e- end of 2013, you've got 80,000 customers, about, like, 300 employees, but, but in a lot of ways, I mean, you're still under the radar. Like, like, no one knew who you were.
customer: So, uh, yeah, and, and Fiona had income, so that, that helped a lot. agent: And presumably your lifestyle wasn't, didn't require a whole lot of money. customer: No. As long as I had my laptop, I was good.
3,453.552
3,473.272
agent
eng
en
unknown
host
0
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0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0637
Yeah. Well, like, that was by design. So, like, here, uh, my board members always said Shopify was, turned out to be a company only Canadians could have built, because-
agent: And presumably your lifestyle wasn't, didn't require a whole lot of money. customer: No. As long as I had my laptop, I was good. agent: All right. So you guys are, are balancing, like, raising kids, and this company is really starting to take off. Like, e- end of 2013, you've got 80,000 customers, about, like, 3...
3,473.272
3,481.812
customer
eng
en
unknown
host
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0638
[laughs]
customer: No. As long as I had my laptop, I was good. agent: All right. So you guys are, are balancing, like, raising kids, and this company is really starting to take off. Like, e- end of 2013, you've got 80,000 customers, about, like, 300 employees, but, but in a lot of ways, I mean, you're still under the radar. Lik...
3,481.812
3,481.882
agent
eng
lv
unknown
host
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0639
... we said our job is to make our merchants look good. Like, this is why we exist. So we wouldn't put Shopify on the merchants' stores. Like, at this point, these investors we would meet would ask me, "You know, like, I- I'm looking at these numbers. This is a significant company. How come I've never-"
agent: All right. So you guys are, are balancing, like, raising kids, and this company is really starting to take off. Like, e- end of 2013, you've got 80,000 customers, about, like, 300 employees, but, but in a lot of ways, I mean, you're still under the radar. Like, like, no one knew who you were. customer: Yeah. Wel...
3,481.882
3,498.792
customer
eng
en
unknown
founder
0
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0640
Heard of you
customer: Yeah. Well, like, that was by design. So, like, here, uh, my board members always said Shopify was, turned out to be a company only Canadians could have built, because- agent: [laughs] customer: ... we said our job is to make our merchants look good. Like, this is why we exist. So we wouldn't put Shopify on t...
3,498.792
3,499.932
agent
eng
en
unknown
host
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0641
... heard of you?"
agent: [laughs] customer: ... we said our job is to make our merchants look good. Like, this is why we exist. So we wouldn't put Shopify on the merchants' stores. Like, at this point, these investors we would meet would ask me, "You know, like, I- I'm looking at these numbers. This is a significant company. How come I'...
3,499.932
3,499.972
customer
eng
en
unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0642
Yeah.
customer: ... we said our job is to make our merchants look good. Like, this is why we exist. So we wouldn't put Shopify on the merchants' stores. Like, at this point, these investors we would meet would ask me, "You know, like, I- I'm looking at these numbers. This is a significant company. How come I've never-" agent...
3,499.972
3,500.062
agent
eng
id
unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0643
And I said, "You bought something from Shopify over the last half year."
agent: Heard of you customer: ... heard of you?" agent: Yeah.
3,500.062
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customer
eng
en
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0644
Amazing.
customer: ... heard of you?" agent: Yeah. customer: And I said, "You bought something from Shopify over the last half year."
3,502.932
3,503.491
agent
eng
tl
unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0645
Because basically everyone did, is if you bought something online and, uh, it wasn't on Amazon and you liked the experience, it was Shopify. So it, it just doesn't say Shopify. You don't go to shopify.com. It's, it's, it's other people's... Like, it's, it's where other people build their home on the internet. And so, u...
agent: Yeah. customer: And I said, "You bought something from Shopify over the last half year." agent: Amazing.
3,503.492
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customer
eng
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unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0646
Mm.
customer: And I said, "You bought something from Shopify over the last half year." agent: Amazing. customer: Because basically everyone did, is if you bought something online and, uh, it wasn't on Amazon and you liked the experience, it was Shopify. So it, it just doesn't say Shopify. You don't go to shopify.com. It's,...
3,519.322
3,519.352
agent
eng
pt
unknown
host
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0647
We didn't even put Shopify on our buildings. Um-
agent: Amazing. customer: Because basically everyone did, is if you bought something online and, uh, it wasn't on Amazon and you liked the experience, it was Shopify. So it, it just doesn't say Shopify. You don't go to shopify.com. It's, it's, it's other people's... Like, it's, it's where other people build their home ...
3,519.352
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customer
eng
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unknown
other
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0648
You didn't put the name Shopify on the buildings?
customer: Because basically everyone did, is if you bought something online and, uh, it wasn't on Amazon and you liked the experience, it was Shopify. So it, it just doesn't say Shopify. You don't go to shopify.com. It's, it's, it's other people's... Like, it's, it's where other people build their home on the internet....
3,521.992
3,523.812
agent
eng
en
unknown
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0649
No, no.
agent: Mm. customer: We didn't even put Shopify on our buildings. Um- agent: You didn't put the name Shopify on the buildings?
3,523.812
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customer
eng
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Llama-3.3-70B-Instruct_20260713T143033Z
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0650
You were, in 2014, uh, you were named the CEO of the Year by, by The Globe and Mail, which is one of the biggest papers in Canada. So that was really one of the first times people e- uh, even heard of-
customer: We didn't even put Shopify on our buildings. Um- agent: You didn't put the name Shopify on the buildings? customer: No, no.
3,525.232
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agent
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Llama-3.3-70B-Instruct_20260713T143033Z
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https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0651
Yeah
agent: You didn't put the name Shopify on the buildings? customer: No, no. agent: You were, in 2014, uh, you were named the CEO of the Year by, by The Globe and Mail, which is one of the biggest papers in Canada. So that was really one of the first times people e- uh, even heard of-
3,536.052
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customer
eng
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unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0652
... of Tobias Lütke. Uh, was that weird for you to... 'Cause, like, now you're recognized, and people are like, "Oh my God, who's this guy?" And you just moved out of your in-laws' house.
customer: No, no. agent: You were, in 2014, uh, you were named the CEO of the Year by, by The Globe and Mail, which is one of the biggest papers in Canada. So that was really one of the first times people e- uh, even heard of- customer: Yeah
3,536.082
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agent
eng
en
unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0653
Yeah, yeah, yeah, exactly. Um, it was pretty surreal. Um, it's not something I, I was seeking, um, I can say.
agent: You were, in 2014, uh, you were named the CEO of the Year by, by The Globe and Mail, which is one of the biggest papers in Canada. So that was really one of the first times people e- uh, even heard of- customer: Yeah agent: ... of Tobias Lütke. Uh, was that weird for you to... 'Cause, like, now you're recognized...
3,545.412
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customer
eng
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unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0654
Especially 'cause you thought you were a crappy CEO. They're naming you the CEO of the Year. Four years before that you're still struggling to, like, figure this out.
customer: Yeah agent: ... of Tobias Lütke. Uh, was that weird for you to... 'Cause, like, now you're recognized, and people are like, "Oh my God, who's this guy?" And you just moved out of your in-laws' house. customer: Yeah, yeah, yeah, exactly. Um, it was pretty surreal. Um, it's not something I, I was seeking, um, I...
3,553.222
3,560.331
agent
eng
en
unknown
host
0
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0655
Yeah. Uh, I mean, that's exactly... You, you perfectly summarized my experience, honestly. [laughs] It's like, it was, it was-
agent: ... of Tobias Lütke. Uh, was that weird for you to... 'Cause, like, now you're recognized, and people are like, "Oh my God, who's this guy?" And you just moved out of your in-laws' house. customer: Yeah, yeah, yeah, exactly. Um, it was pretty surreal. Um, it's not something I, I was seeking, um, I can say. agent...
3,560.772
3,566.071
customer
eng
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unknown
founder
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0656
Yeah
customer: Yeah, yeah, yeah, exactly. Um, it was pretty surreal. Um, it's not something I, I was seeking, um, I can say. agent: Especially 'cause you thought you were a crappy CEO. They're naming you the CEO of the Year. Four years before that you're still struggling to, like, figure this out. customer: Yeah. Uh, I mean...
3,566.072
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agent
eng
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0657
... I, I, we didn't quite know what they were writing, so I, it was a little bit of a surprise to me-
agent: Especially 'cause you thought you were a crappy CEO. They're naming you the CEO of the Year. Four years before that you're still struggling to, like, figure this out. customer: Yeah. Uh, I mean, that's exactly... You, you perfectly summarized my experience, honestly. [laughs] It's like, it was, it was- agent: Ye...
3,566.492
3,570.792
customer
eng
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unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0658
Yeah
customer: Yeah. Uh, I mean, that's exactly... You, you perfectly summarized my experience, honestly. [laughs] It's like, it was, it was- agent: Yeah customer: ... I, I, we didn't quite know what they were writing, so I, it was a little bit of a surprise to me-
3,570.792
3,571.112
agent
eng
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unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0659
... um, what came out of it. What I love, and this is something I and Daniel talked about, and Scott, we all talked about this in the early s- days of going for beer after a week of-
agent: Yeah customer: ... I, I, we didn't quite know what they were writing, so I, it was a little bit of a surprise to me- agent: Yeah
3,571.112
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customer
eng
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0660
Yeah
customer: ... I, I, we didn't quite know what they were writing, so I, it was a little bit of a surprise to me- agent: Yeah customer: ... um, what came out of it. What I love, and this is something I and Daniel talked about, and Scott, we all talked about this in the early s- days of going for beer after a week of-
3,583.232
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agent
eng
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unknown
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0661
... programming.
agent: Yeah customer: ... um, what came out of it. What I love, and this is something I and Daniel talked about, and Scott, we all talked about this in the early s- days of going for beer after a week of- agent: Yeah
3,583.342
3,584.172
customer
eng
no
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0662
Yeah.
customer: ... um, what came out of it. What I love, and this is something I and Daniel talked about, and Scott, we all talked about this in the early s- days of going for beer after a week of- agent: Yeah customer: ... programming.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0663
We said, "What would happen if this t- just doesn't work?" And this was before investments and so on-
agent: Yeah customer: ... programming. agent: Yeah.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0664
Yeah
customer: ... programming. agent: Yeah. customer: We said, "What would happen if this t- just doesn't work?" And this was before investments and so on-
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0665
... so we felt, felt a little bit easier to even-
agent: Yeah. customer: We said, "What would happen if this t- just doesn't work?" And this was before investments and so on- agent: Yeah
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0666
Have, right
customer: We said, "What would happen if this t- just doesn't work?" And this was before investments and so on- agent: Yeah customer: ... so we felt, felt a little bit easier to even-
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0667
... even think and-
agent: Yeah customer: ... so we felt, felt a little bit easier to even- agent: Have, right
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0668
Yeah
customer: ... so we felt, felt a little bit easier to even- agent: Have, right customer: ... even think and-
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0669
... conceptualize these kind of issues. And we said, "That would be okay."
agent: Have, right customer: ... even think and- agent: Yeah
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0670
Mm.
customer: ... even think and- agent: Yeah customer: ... conceptualize these kind of issues. And we said, "That would be okay."
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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"Because you know what? No matter what, we're gonna learn a lot. This is gonna be part of all of our life's journeys and all of our stories, and, um, we will be able for rest of our lives to do things we couldn't do if we wouldn't embark on this journey, because there's no way that the residue learning of this is not g...
agent: Yeah customer: ... conceptualize these kind of issues. And we said, "That would be okay." agent: Mm.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0672
Um, you guys go public in 2015. Um, you went public because presumably your investors wanted, you wanted to kind of give them return. People had, had waited a long time. This is 2015. People had started giving you money in 2004.
customer: ... conceptualize these kind of issues. And we said, "That would be okay." agent: Mm. customer: "Because you know what? No matter what, we're gonna learn a lot. This is gonna be part of all of our life's journeys and all of our stories, and, um, we will be able for rest of our lives to do things we couldn't d...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0673
Mm-hmm.
agent: Mm. customer: "Because you know what? No matter what, we're gonna learn a lot. This is gonna be part of all of our life's journeys and all of our stories, and, um, we will be able for rest of our lives to do things we couldn't do if we wouldn't embark on this journey, because there's no way that the residue lear...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0674
Was that the reason why you went public?
customer: "Because you know what? No matter what, we're gonna learn a lot. This is gonna be part of all of our life's journeys and all of our stories, and, um, we will be able for rest of our lives to do things we couldn't do if we wouldn't embark on this journey, because there's no way that the residue learning of thi...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0675
Uh, it probably would have become the reason eventually, but not at this point of time, because, um, the investments only happened five years before that.
agent: Um, you guys go public in 2015. Um, you went public because presumably your investors wanted, you wanted to kind of give them return. People had, had waited a long time. This is 2015. People had started giving you money in 2004. customer: Mm-hmm. agent: Was that the reason why you went public?
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0676
Right.
customer: Mm-hmm. agent: Was that the reason why you went public? customer: Uh, it probably would have become the reason eventually, but not at this point of time, because, um, the investments only happened five years before that.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0677
Um, and I took the investments knowing that I'm going to be racing the clock to either go public or s- get sold. Um, that was the duality of, of outcome. And by the way, this is true for every person who sells shares in their company, just most people don't realize that that's what, what's happening. But I, I went in, ...
agent: Was that the reason why you went public? customer: Uh, it probably would have become the reason eventually, but not at this point of time, because, um, the investments only happened five years before that. agent: Right.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0678
Yeah.
customer: Uh, it probably would have become the reason eventually, but not at this point of time, because, um, the investments only happened five years before that. agent: Right. customer: Um, and I took the investments knowing that I'm going to be racing the clock to either go public or s- get sold. Um, that was the d...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0679
And so I really wanted to set up a company to become an independent public company because my private investors have all seen Shopify perform under promise, over deliver month after month and board meeting after board meeting. All of them fully trusted the company, and, and further good performance was not really buyin...
agent: Right. customer: Um, and I took the investments knowing that I'm going to be racing the clock to either go public or s- get sold. Um, that was the duality of, of outcome. And by the way, this is true for every person who sells shares in their company, just most people don't realize that that's what, what's happe...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0680
Yeah. Today, I think there's a good chance that anyone listening will have purchased something on a site that's powered by Shopify. There's a very good chance.
customer: Um, and I took the investments knowing that I'm going to be racing the clock to either go public or s- get sold. Um, that was the duality of, of outcome. And by the way, this is true for every person who sells shares in their company, just most people don't realize that that's what, what's happening. But I, I...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0681
Exactly, and, um, like since we talk about stats, um, here's the most gratifying of all the numbers related to Shopify, and it's actually the North Star of a company. Every 52 seconds, someone has that experience of getting a first sale.
agent: Yeah. customer: And so I really wanted to set up a company to become an independent public company because my private investors have all seen Shopify perform under promise, over deliver month after month and board meeting after board meeting. All of them fully trusted the company, and, and further good performan...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0682
Wow.
customer: And so I really wanted to set up a company to become an independent public company because my private investors have all seen Shopify perform under promise, over deliver month after month and board meeting after board meeting. All of them fully trusted the company, and, and further good performance was not re...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
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The one that you described.
agent: Yeah. Today, I think there's a good chance that anyone listening will have purchased something on a site that's powered by Shopify. There's a very good chance. customer: Exactly, and, um, like since we talk about stats, um, here's the most gratifying of all the numbers related to Shopify, and it's actually the N...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0684
Wow.
customer: Exactly, and, um, like since we talk about stats, um, here's the most gratifying of all the numbers related to Shopify, and it's actually the North Star of a company. Every 52 seconds, someone has that experience of getting a first sale. agent: Wow. customer: The one that you described.
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Llama-3.3-70B-Instruct_20260713T143033Z
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And in so many cases, someone is going from being a builder to now being an entrepreneur.
agent: Wow. customer: The one that you described. agent: Wow.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0686
Mm-hmm.
customer: The one that you described. agent: Wow. customer: And in so many cases, someone is going from being a builder to now being an entrepreneur.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0687
You know, it's like there's so few things that you can do that actually change your identity to a meaningful degree, right? And, um, this company's heart is really, really for entrepreneurial process and trying to, um, make this simpler. What's been so fascinating is that this initial idea behind Snow Devil, the, the i...
agent: Wow. customer: And in so many cases, someone is going from being a builder to now being an entrepreneur. agent: Mm-hmm.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0688
Yeah
customer: And in so many cases, someone is going from being a builder to now being an entrepreneur. agent: Mm-hmm. customer: You know, it's like there's so few things that you can do that actually change your identity to a meaningful degree, right? And, um, this company's heart is really, really for entrepreneurial pro...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0689
... on a, on a climbing trip. If I wouldn't have that specialized tool with me, I would have had to turn around because some walls I just couldn't have overcome.
agent: Mm-hmm. customer: You know, it's like there's so few things that you can do that actually change your identity to a meaningful degree, right? And, um, this company's heart is really, really for entrepreneurial process and trying to, um, make this simpler. What's been so fascinating is that this initial idea behi...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0690
Yeah.
customer: You know, it's like there's so few things that you can do that actually change your identity to a meaningful degree, right? And, um, this company's heart is really, really for entrepreneurial process and trying to, um, make this simpler. What's been so fascinating is that this initial idea behind Snow Devil, ...
3,750.372
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0691
And then what Shopify really is, it's a software v- I wish I would have found, right? Like, it takes all these vertical walls and turns them into inclines. Like, they're not, it's not flat. It's, like, still hard to build a business, but at no point do you need-
agent: Yeah customer: ... on a, on a climbing trip. If I wouldn't have that specialized tool with me, I would have had to turn around because some walls I just couldn't have overcome. agent: Yeah.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0692
It's not a technical climb.
customer: ... on a, on a climbing trip. If I wouldn't have that specialized tool with me, I would have had to turn around because some walls I just couldn't have overcome. agent: Yeah. customer: And then what Shopify really is, it's a software v- I wish I would have found, right? Like, it takes all these vertical walls...
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0693
Exactly, and so because of that, significantly more people succeed in building businesses-
agent: Yeah. customer: And then what Shopify really is, it's a software v- I wish I would have found, right? Like, it takes all these vertical walls and turns them into inclines. Like, they're not, it's not flat. It's, like, still hard to build a business, but at no point do you need- agent: It's not a technical climb.
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0694
Right
customer: And then what Shopify really is, it's a software v- I wish I would have found, right? Like, it takes all these vertical walls and turns them into inclines. Like, they're not, it's not flat. It's, like, still hard to build a business, but at no point do you need- agent: It's not a technical climb. customer: Ex...
3,771.912
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Llama-3.3-70B-Instruct_20260713T143033Z
meta-llama/Llama-3.3-70B-Instruct
https://rss.art19.com/ep…00762e86fb433970
https://rss.art19.com/ep…e86fb433970_0695
... because there are just not these discouraging experiences which make you give up even though you shouldn't have. And so what we have found is the best thing we can do for the business of Shopify is find another one of those things which is an incline and just flatten it as much as we can, and every single time we d...
agent: It's not a technical climb. customer: Exactly, and so because of that, significantly more people succeed in building businesses- agent: Right
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Tobi, in 2004, you did not even have a work permit in Canada. Um, today you are wealthier than you could probably have ever imagined, and it might be weird to be a billionaire. I mean, it's totally crazy. C- i- is there any part of you that could have imagined this?
customer: Exactly, and so because of that, significantly more people succeed in building businesses- agent: Right customer: ... because there are just not these discouraging experiences which make you give up even though you shouldn't have. And so what we have found is the best thing we can do for the business of Shopi...
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[laughs] No. Honestly, even now that you talk about this, it sounds crazy to me, right? Uh, I probably try to just not think too much about it. Um, it's hugely gratifying, but it's also... I think the important thing is just that I, I, I, I remind myself how much of this was luck. Um, the most amazing, welcoming, wonde...
agent: Right customer: ... because there are just not these discouraging experiences which make you give up even though you shouldn't have. And so what we have found is the best thing we can do for the business of Shopify is find another one of those things which is an incline and just flatten it as much as we can, and...
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the most amazing, welcoming, wonderful family here in Canada, um, to support us along the way
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You, um, like equations and numbers, so you sort of half-answered my last question, but quantify it for me. What, what percentage do you think of this journey is luck, and what percentage do you think is your incredible skill as a programmer and your talent?
customer: ... because there are just not these discouraging experiences which make you give up even though you shouldn't have. And so what we have found is the best thing we can do for the business of Shopify is find another one of those things which is an incline and just flatten it as much as we can, and every single...
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I think it's, uh, I don't know. You know what? I can't quantify it. It's, it's a huge component. It might, uh, it, I, I would say it's 90%.
agent: Tobi, in 2004, you did not even have a work permit in Canada. Um, today you are wealthier than you could probably have ever imagined, and it might be weird to be a billionaire. I mean, it's totally crazy. C- i- is there any part of you that could have imagined this? customer: [laughs] No. Honestly, even now that...
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