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This means that qualitatively and quantitatively, there must be a benchmark for output.|This means that qualitatively and quantitatively, there must be a benchmark for output.
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At one time, salespeople thought learning to close was the most important thing to learn in the selling process.|At one time, salespeople thought learning to close was the most important thing to learn in the selling process.
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Closing the sale is certainly very crucial because just making presentations and not closing would be self-defeating|Closing the sale is certainly very crucial because just making presentations and not closing would be self-defeating
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and a waste of time.|and a waste of time.
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A good professional makes sure that every conversation, and gesture, gets you closer to the sale.|A good professional makes sure that every conversation, and gesture, gets you closer to the sale.
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He sends positive verbal and non-verbal signals and observes the same signals from the customer.|He sends positive verbal and non-verbal signals and observes the same signals from the customer.
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Fact-finding is a process of identifying a need to suggest the appropriate solution. This is done through a questioning technique.|Fact-finding is a process of identifying a need to suggest the appropriate solution. This is done through a questioning technique.
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Good sales professionals, after asking a question,|Good sales professionals, after asking a question,
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Listen and look for clues to identify needs. These, in other words, are buying signals.|Listen and look for clues to identify needs. These, in other words, are buying signals.
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Many salespeople don’t make a good presentation and they use all kinds of manipulative tactics to close the sale and get an order.|Many salespeople don’t make a good presentation and they use all kinds of manipulative tactics to close the sale and get an order.
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My practice is to always summarize the benefits after the presentation,|My practice is to always summarize the benefits after the presentation,
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but before the close.|but before the close.
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Coming to a close without summarizing makes the presentation abrupt.|Coming to a close without summarizing makes the presentation abrupt.
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It can hurt the chance of a close.|It can hurt the chance of a close.
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A summary should never exceed three benefits.|A summary should never exceed three benefits.
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Summarization should be as follows:|Summarization should be as follows:
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‘Mr. Prospect, with your permission let me summarize our conversation with the major benefits: The way I see it, three major benefits flowing to your organization are - a, b and c.|‘Mr. Prospect, with your permission let me summarize our conversation with the major benefits: The way I see it, three major benefits flowi...
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Eventually, each professional develops his own skills based on his level of comfort or discomfort.|Eventually, each professional develops his own skills based on his level of comfort or discomfort.
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Some of the major closing techniques are as follows:|Some of the major closing techniques are as follows:
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A good professional, before closing, does the trial close.|A good professional, before closing, does the trial close.
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A trial close lets you feel or gives an indication as to how close you are to the actual close.|A trial close lets you feel or gives an indication as to how close you are to the actual close.
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It only asks for an opinion, not a decision. Trial closing is an effective way of getting feedback,|It only asks for an opinion, not a decision. Trial closing is an effective way of getting feedback,
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whether the prospect likes the advantage offered by a product.|whether the prospect likes the advantage offered by a product.
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It brings out objections, if any, into the open.|It brings out objections, if any, into the open.
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A trial close is testing the waters, while closing the sale is getting the commitment|A trial close is testing the waters, while closing the sale is getting the commitment
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Trial close gives an opinion whereas a final close gives a decision.|Trial close gives an opinion whereas a final close gives a decision.
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Getting the commitment may not always end up in a signed document with a cheque, but it is as close to a commitment as you can get.|Getting the commitment may not always end up in a signed document with a cheque, but it is as close to a commitment as you can get.
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A real commitment is only with a signed document and a cheque. Some examples of trial closes are:|A real commitment is only with a signed document and a cheque. Some examples of trial closes are:
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What do you think about this product?|What do you think about this product?
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Assumed consent close means that you ask questions and if the prospective customer goes along with you, answering all the questions,|Assumed consent close means that you ask questions and if the prospective customer goes along with you, answering all the questions,
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then you continue asking questions and say,|then you continue asking questions and say,
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“Let's get the paperwork done. Do you mind if I ask you a few questions?’ nine times out of ten, if there is no resistance, you should go ahead.|“Let's get the paperwork done. Do you mind if I ask you a few questions?’ nine times out of ten, if there is no resistance, you should go ahead.
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If you have made a good presentation, chances are good,|If you have made a good presentation, chances are good,
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that you can go ahead.|that you can go ahead.
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While selling life insurance, I would have my applications on the table.|While selling life insurance, I would have my applications on the table.
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You must have all applications/order forms on the table from the beginning of the presentation.|You must have all applications/order forms on the table from the beginning of the presentation.
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At the time of the closing, you should never dig into the briefcase for applications/order forms as this creates suspicion.|At the time of the closing, you should never dig into the briefcase for applications/order forms as this creates suspicion.
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By having them on the table, you have done two things: (a) psychologically, the prospect has gotten used to the paper sitting there,|By having them on the table, you have done two things: (a) psychologically, the prospect has gotten used to the paper sitting there,
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and B) there is nothing new at the time of closing the sale that may make the client resist.|and B) there is nothing new at the time of closing the sale that may make the client resist.
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Sample questions are:|Sample questions are:
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Do you use any middle initials?|Do you use any middle initials?
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Do you want all correspondence at home or office? How would you like to make the investment, monthly or quarterly? How should we install the product?|Do you want all correspondence at home or office? How would you like to make the investment, monthly or quarterly? How should we install the product?
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If the prospect offers you no resistance, then just complete the applications, swing it around and ask him to confirm the order.|If the prospect offers you no resistance, then just complete the applications, swing it around and ask him to confirm the order.
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When your questions are answered without resistance, you assume consent|When your questions are answered without resistance, you assume consent
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and close.|and close.
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BEN FRANKLIN CLOSE|BEN FRANKLIN CLOSE
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This is very popular and is done by dividing a page into two columns.|This is very popular and is done by dividing a page into two columns.
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On one side is written the benefits of buying the product and on the other are the drawbacks of buying (advantages and disadvantages).|On one side is written the benefits of buying the product and on the other are the drawbacks of buying (advantages and disadvantages).
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Here, you help the client list all the advantages, then ask him to write the disadvantages.|Here, you help the client list all the advantages, then ask him to write the disadvantages.
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(you should not help in writing the disadvantages). Now, count both sides and whichever is more, gets done.|(you should not help in writing the disadvantages). Now, count both sides and whichever is more, gets done.
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As a note of caution, one disadvantage may be heavier than twenty advantages.|As a note of caution, one disadvantage may be heavier than twenty advantages.
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You should observe complete silence while maintaining eye contact with the buyer.|You should observe complete silence while maintaining eye contact with the buyer.
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Your silence is a big pressure on the client.|Your silence is a big pressure on the client.
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Why does silence become a pressure on the prospect?|Why does silence become a pressure on the prospect?
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Because now the ball is in his court and he has no choice but to make a decision.The decision being positive or negative would depend upon the quality of the presentation made|Because now the ball is in his court and he has no choice but to make a decision.The decision being positive or negative would depend upon the q...
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and the little commitments that he has been giving along the way.|and the little commitments that he has been giving along the way.
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Sadly, the immature salesperson himself feels pressurized and nervous because of silence and feels he must add something,|Sadly, the immature salesperson himself feels pressurized and nervous because of silence and feels he must add something,
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not realizing that the moment he speaks up he may just lose the opportunity of closing a sale.|not realizing that the moment he speaks up he may just lose the opportunity of closing a sale.
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He has just lifted the pressure off the prospect.|He has just lifted the pressure off the prospect.
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Is it my credibility that bothers you? Chances are the client says ‘No’.|Is it my credibility that bothers you? Chances are the client says ‘No’.
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Is it my company’s credibility that bothers you? Again, he says ‘No’.|Is it my company’s credibility that bothers you? Again, he says ‘No’.
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Is it the product that is not good? Here, we hope he says ‘No’!|Is it the product that is not good? Here, we hope he says ‘No’!
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Offering choices makes it easier for the buyer to take a decision. A good way of questioning is,|Offering choices makes it easier for the buyer to take a decision. A good way of questioning is,
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can we get the paperwork out of the way?’|can we get the paperwork out of the way?’
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Just analyze this question. It establishes certain benchmarks very clearly:|Just analyze this question. It establishes certain benchmarks very clearly:
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‘It takes care of your need’, means we have a solution to the problem that is subject to your approval.|‘It takes care of your need’, means we have a solution to the problem that is subject to your approval.
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or ‘It’s beyond my budget.’|or ‘It’s beyond my budget.’
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It is a very pointed question which needs a lot of confidence and a seasoned professional to ask.|It is a very pointed question which needs a lot of confidence and a seasoned professional to ask.
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CONDITIONAL CLOSE :|CONDITIONAL CLOSE :
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A conditional close is somewhat similar to a tentative close.|A conditional close is somewhat similar to a tentative close.
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It says, subject to my meeting these conditions you buy X, Y, or Z.|It says, subject to my meeting these conditions you buy X, Y, or Z.
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‘If I could do for you, would you like to get five dozen for your company?|‘If I could do for you, would you like to get five dozen for your company?
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This is also for the undecided buyer who wants to buy but is hesitant to make a commitment Here, a good salesperson would say,|This is also for the undecided buyer who wants to buy but is hesitant to make a commitment Here, a good salesperson would say,
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‘Tentatively, do we take it that you want the product to be delivered on the twenty-eighth of August?’|‘Tentatively, do we take it that you want the product to be delivered on the twenty-eighth of August?’
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The word ‘tentatively’ gives the customer comfort,|The word ‘tentatively’ gives the customer comfort,
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because it gives him the feeling that everything is still subject to his final confirmation. A good professional may turn it around by saying,|because it gives him the feeling that everything is still subject to his final confirmation. A good professional may turn it around by saying,
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‘I take it as confirmed, unless it is cancelled.’|‘I take it as confirmed, unless it is cancelled.’
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High pressure represents hard sell and pushy behavior.|High pressure represents hard sell and pushy behavior.
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The objective here becomes to get the order signed somehow|The objective here becomes to get the order signed somehow
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without any concern for the customer or the company.|without any concern for the customer or the company.
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HARD-TO-GET CLOSE:|HARD-TO-GET CLOSE:
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Many clubs, to maintain exclusivity, limit the memberships to make it scarce and more desirable.|Many clubs, to maintain exclusivity, limit the memberships to make it scarce and more desirable.
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For example, ‘I realize you like this car much better but why don’t you consider the one I showed you before.|For example, ‘I realize you like this car much better but why don’t you consider the one I showed you before.
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The monthly installment on that one would be much lower and it seems more within budget.’|The monthly installment on that one would be much lower and it seems more within budget.’
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While selling life insurance, whenever someone gave me an objection like, ‘I want to talk to my wife.’ I would say to him,|While selling life insurance, whenever someone gave me an objection like, ‘I want to talk to my wife.’ I would say to him,
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‘Why would you want to push your wife to a corner? She might be embarrassed to say “yes”, thinking it might sound greedy,|‘Why would you want to push your wife to a corner? She might be embarrassed to say “yes”, thinking it might sound greedy,
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But have you ever heard a widow complain that her husband left her too much life insurance?|But have you ever heard a widow complain that her husband left her too much life insurance?
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Well, it really boils down to your decision, doesn’t it? How would you like to make the investment, monthly or quarterly?’ DON’T MISS THE OPPORTUNITY|Well, it really boils down to your decision, doesn’t it? How would you like to make the investment, monthly or quarterly?’ DON’T MISS THE OPPORTUNITY
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The timing of a close is very important When the customer asks,|The timing of a close is very important When the customer asks,
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An untrained salesperson’s answer is, ‘Yes, of course.’|An untrained salesperson’s answer is, ‘Yes, of course.’
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He is likely to hear “Oh, thanks for the information.’ The customer is gone and he has lost a selling opportunity.|He is likely to hear “Oh, thanks for the information.’ The customer is gone and he has lost a selling opportunity.
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The customer may never come back.|The customer may never come back.
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A good professional is constantly making and looking to receiving commitments or directing the conversation to get a commitment. Every small commitment eventually leads to the final commitment.|A good professional is constantly making and looking to receiving commitments or directing the conversation to get a commitmen...
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WHY CLOSE NOW? A client must be made to see a profit in acting now or a loss in the delay.|WHY CLOSE NOW? A client must be made to see a profit in acting now or a loss in the delay.
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The client feels there is no urgency and he can do it later.|The client feels there is no urgency and he can do it later.
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Here, a professional, to motivate the undecided buyer, may offer an additional savings of say five per cent or ten per cent if the client’s cheque is received|Here, a professional, to motivate the undecided buyer, may offer an additional savings of say five per cent or ten per cent if the client’s cheque is received
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within a certain period.|within a certain period.
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As a note of caution, don’t use these things as gimmicks. If you do not stand by your words, you will lose credibility.|As a note of caution, don’t use these things as gimmicks. If you do not stand by your words, you will lose credibility.
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TURN A SETBACK INTO A COMEBACK|TURN A SETBACK INTO A COMEBACK
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How do you come back when you have lost the sale and the customer has said, ‘No’?|How do you come back when you have lost the sale and the customer has said, ‘No’?
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