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PSYOP 8.pdf
to win genuine popular support and must therefore tolerate the phenomenon. Then, too, government officials might have believedthattheunderground pressallowed dissidents to vent their frustrations ina relatively harmless manner so long as opposition remained largelyconfined to therealmoftheory. The underground press cri...
PSYOP 8.pdf
out the restoration ofSolidarity (or other reforms), the underground press as a wholeresigned itself to a long-term struggle with the authorities. Underground publishing reflected avariety ofpolitical trends, from right-wing Polish conservatism to liberal democratic socialism. However, nearly all publications shared so...
PSYOP 8.pdf
national issues.Violations ofhuman rights and the absence ofgenuine democracy in Poland continued to bulk large in its reportage, butit also devoted significant attention to economic affairs in light of the chronic shortages and debt problems that plagued the Poles. It reflected and encouraged debates over the extent t...
PSYOP 8.pdf
d media's increased coverage of international questions such asUS-Soviet arms negotiations, Gorbachev's apparent efforts at internal reform, and economic developments in China. Despite glasnost and perestroika, however, the underground media generally continued to criticize the Soviets and praise the Americans. The und...
PSYOP 8.pdf
ngs. Collectively called Radio Solidarity, such transmissions first appeared on the airwaves duringApril 1982,after which theywere broadcast in several different cities. Program content was necessarily limited, but broadcasts usually addressed suchcurrent affairs as price hikes or the significance,of historical anniver...
PSYOP 8.pdf
on Polish subjects produced by the Paris-based Videoknotakt organization.Domestic productions, suchasfilmed interviews with LechWalesa, also circulatedwidely. Governmentauthor- ities attempted tosuppress this activity-primarily by confis- cations atthe border-but the trade continued to flourish. The underground also p...
PSYOP 8.pdf
e programs that promoted anticommunist attitudes. Despite various crackdowns by the authorities, the under- ground media remained apart ofthe Polish sociopolitical scene. Dissidents stood in a centuries-old tradition ofcon- spiratorial information activity, and their eagerness to utilize modern technology rendered itvi...
PSYOP 8.pdf
part ofUS doctrine. TheuseofUS forces to achieve national strategicandtactical security objectives is thebasisof PSYOP planning. Security objectives include the influencing offriendly,neutral, and/or enemy audiences to behave favorably or unobstructively toward US national security.A psychological operationis any oper...
PSYOP 8.pdf
the press were to emphasize the cost of state-sponsored terrorism, to damage terrorist operations, and to encourage internal insurrection (New York Times, 5 May1986). 1 view the US Libyan raid as strictly a psychological operation, an operationplanned and carriedout to achieve a psychological point of view. An analysis...
PSYOP 8.pdf
and others wouldbe a limited tactical air strike. " What was the psychological situation? The psychological situation revealed that many nations, friendly, neutral, and enemy, were not taking seriouslythe US concernabout state- sponsored terrorism. Colonel Qadhafihad revealed himselfto have mood swings and to be suscep...
PSYOP 8.pdf
tate-sponsored terrorism, (b) notice to Qadhafi that his power was not absolute, (c) notice to anti-Qadhafi forces in Libya that the currentactions ofLibya could reap dire consequences for all, (d) a reduction in terroristacts as Qadhafiandhis forces would be forced to regroup, and (e) additional time to get otherWeste...
PSYOP 8.pdf
ofany promised Soviet military supportand the fact that the Soviet Union andLibya didnot negotiate a formal treaty pledgingMoscow to come to ColonelQadhafi's aid demonstrates that the USSR wasnotwillingto back up Qadhafi with more than words (Christian Science Monitor, 24 April 1986). 290 GOLDSTEIN " There was a decli...
PSYOP 8.pdf
ervative Arab support.If they didn't help him, he might destroy himselfand the Soviet foothold in theMiddle East. Results ofthe raid amongneutralnations: " Sixty-five percent of the French peoplesupportedtheUnited States and were critical oftheirown government's nonsupport (WashingtonPost, 24April 1986). " Saudi Arabia...
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rgency Arab summit meeting resultedinIraq,Jordan, Syria, and Saudi Arabia stating they would be unable to attend. Theraid's results amongfriends: " There was strong support againstterrorismatthe Tokyo Economic Summit. " Europeanallies were persuaded to take basic concerted action against terrorism-a blow for reason as ...
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de no majorradio, TV, or personal appearance for almost six months. On the 16th anniversary ofhis expelling the US from Wheelus Air Base,a major event in Libyato whichthe foreign presswas invited to heara majorspeech, Qadhafi did not appear. Fewer than2,000 attended. Videotapeswerepresented, revealing an exhausted-look...
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way. He beganrelooking at Libyan effortsin Chadand Sudan. Some senior Libyan leaders havetalked openlyabout a lower Libyanprofile interrorism (Washington Post, 4 May 1986). " The USraidforced Qadhafi to share power withthe four members ofLibya's rulingRevolutionary Council (TuneMagazine, 23 June 1986). " A summary ofse...
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ld was to some extentknownbefore the raid and should bejudged more as action takenthanin words spoken. The European allies, recipients ofmostterrorist actscarried out against the West, are always fearful ofadditionalacts. Since the raid, there has been unprecedented security and the sharing ofantiterrorist information....
PSYOP 8.pdf
ad been originally planned as apsychological operation, the attack on Qadhafi's personal dwelling wouldhave had to remain on the targetlist. Butthe tactical airstrike wouldnot need to be as accurate in a PSYOP mission. For example, the use ofsonic booms and attacks on less-defended targets would most likely have produc...
PSYOP 8.pdf
ta drug culture that threatens to destroythe nation's social-political-economic fabric. The waris being fought on both domestic and foreign fronts againsta cultureofusers andproviders ofillegal drugs. The national drug control strategy targets both supply and demand. National policystatements by Congress in theAnti- Dr...
PSYOP 8.pdf
ofits most potent weapons: PSYOP. Ironically, the US government believes it is important to bring other psychological instruments on both domestic and foreign fronts. Ifthis countryexpects toachieve victory over illegal drugs, biases against the use ofUS military PSYOPshould be recognized andputaside. Is the nation tru...
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which themilitary and PSYOParemost likely to become engaged. The Threat Defined National Security Decision Directive (NSDD) 221 of 1986 defines international drug trafficking as a national security threat to theUnited States. With the signingof this directive, the president placed illegal international drug trafficking...
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f illegal drugs. The secretaryofdefensewastasked to manage military drug-related activities, including plans, operations, intelligence support, drug interdiction, training of foreign military counterparts, and other related support.I Even with the threat established, national policy andobjec- tives were ambiguous at be...
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s declared war on drugs with the passing ofthe Anti-Drug Abuse Actof 1988.3 This legislation established the National Drug Control Program (NDCP) and created the Office of National Drug ControlPolicy (ONDCP) within the Executive Office ofthe President, effective January 1989.4 WilliamJ. Bennettwas named director of OND...
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ected the ONDCP director to set policies, objectives, and priorities for the NDCP and to provide the annual national drug control strategy for the president's presentation to Congress by 1 February each year. Congress required the strategy to includeboth long-range goals and short-ternt (achievable within two years) me...
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nates and monitors the implementation, execution, and fulfillment ofthe program's policies, objectives, and priorities by designated agencies. When agencies' policies fail to meet the responsibilities required by the national drug control strategy, the director notifies the agency head and directs that measures be take...
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ibitedfrom simultaneously holding other federal govern- 297 PSYCHOLOGICAL OPERATIONS mentpositions.? The act recognized "themagnitude ofthe illicit drugproblem and the threat it poses fto the] national security ofthe United States."8 Disavowing proposals to decriminalize drugs, the act wenton tosay that "legalization o...
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ure, Health and Human Services,Interior, and Defense; the Central Intelligence Agency, the Agency for International Development, the United StatesInformation Agency (USIA), and the United States Postal Service. Those designated as primaries for demand reduction activities include the depart- ments ofHealthand Human Ser...
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tegies in September 1989 and January 1990. These documents served as the president's reports to Congress on thestatus ofactivities and intentions ofthe National Drug Control Program.ii Priorto establishing the ONDCP, the Executive Office ofthe President hadpromulgated the National Drug Strategy and Implementation Plano...
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al, legal, security, economic, social, and educational aspects. The threat was defined in terms ofdrug type, production source, production increase, international cartel control, use of high technology, increased violence, and high-profit low-risk crime. 12 President George H.Bush, in a September 1989 televised address...
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ion to the 1989 NationalDrug Control Strategy, the director acknowledged that the national policy as articulated in the Anti-Drug Abuse Act of 1988-"it is the declared policy of the United States Government to create a Drug-Free America by 1995"1-3is admirable butunrealistic. 14 Bennett proposed in its place, "the high...
PSYOP 8.pdf
arily caused by addiction.) On boththe foreign and domestic fronts, illegal drugs were cited as being imminently available; and the problems were readily evident. Commenting on the need to put realism into the national antidrug abusepolicy statement, Bennett charged that ade facto policy vacuum existed. He said it was ...
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Drug Control Strategy was more than mere restatementofthe 1988 plan. Unrealistic goals were rewritten and validstrategies were reorganized. The 1989 document outlined the national priorities as: (1) the criminal justicesystem, (2) treatmentprograms, (3) education, com- munity, and business actions, (4) international in...
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. 18 The strategy recognized the contributions of a compre- hensive information management program to the success of the antidrug campaign. In Bennett's introduction of the strategy, he expressed that coherent and coordinated policy- making depended upon the timely sharing of information. "Our national policy must be t...
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rug Control Strategy outlined initiatives that targeted supply-side activities, no relevant clear-cutpolicy statement on them was articulated. To remedy this omission, Bennett stated in the 1990 report that "the policy of the United States is to disrupt, to dismantle, and ultimately to destroythe illegal market for dru...
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m. In addition, the program's purpose was (1) to reduce to the maximum degree possible illegal drug supply and availability, (2) to provide treatmentfor users ofillegal drugs and to actively discourage people from becoming involved with illegal drugs, and (3) to provide robust enforcementofdrug laws by holding traffick...
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agenda.22 Both supply anddemand aspects were targeted forattack by thecriminal justice system throughactions to deter theuseof illegaldrugs, todisrupt the trafficking network, andto arrest, prosecute, and punish drug criminals. The 1990 strategy reinforcedthe 1989 strategy, which called fordismantlingtraf- ficking syst...
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national criminal organizations that supportthe production, processing, transportation, and distribution ofdrugstothe United States andto other nations. Building on that strategy, the 1990 programs were aimed not only at drug-producing, transit, and consumer countries, but also toward nations stillexperiencing few orno...
PSYOP 8.pdf
andBolivia) by enabling them to fightillegal drug-producing anddrug-trafficking organizations in their respective countries, 2. helpinglaw enforcement andmilitary structures ofthe three countries to combat cocainetrade more effectively, and 3. incapacitating traffickingorganizations that operate in the three countries...
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ders, andgovernment officials to build supportforUnited States and host country actionsto combat drug production, trafficking, and consumption. "25 Receiving policy guidance from theDepartment of State (DOS), theUSIA (with support from other federal agencies) was assigned responsibility forcoordinating and leading the ...
PSYOP 8.pdf
onal Drug Control Strategy included a commitment to long-term research in the fields oftreatment, education and prevention, criminal justice, and drug use. 302 KEIFER Research provided a base ofknowledge for fighting the drug problem and a foundation for future strategies. Research projects included these: 1. developin...
PSYOP 8.pdf
ent and interdiction capabilities; and 5. increasing research into drug treatment to emphasize com- plications caused by addiction, acquiredimmunodeficiency syndrome (AIDS), and pregnancy. 27 The intelligence agenda, designed to understand and fight illegal drugs better, included acquisition, analysis, and management o...
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s included requiring DOD's intelligence com- ponents to actively support the collection of foreign drug-related intelligence requirements outlined in the NationalDrug Control Strategy.28 To effectively manage the National Drug Control Program, ONDCP established coordinating mechanisms, developed report and study requir...
PSYOP 8.pdf
oints ofcontact for responding to drug issues. Lead agencies were designated to direct, coordinate, andprovide expertise to specific activities. Management studies included the Executive Reorganization Study, the Department ofJustice Reorganization Report, the R&DFacilitiesPlan,and reports on communications andautomate...
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ers access tospecificfederal benefit programs. Aprogramming and budgeting system was created within ONDCP. Model legislation ondrug-free workplaces was 29 provided to state and local governments. Information management initiatives-developing command, control, communications, and intelligence networks-were built onthe p...
PSYOP 8.pdf
related tothe enforcementofdrug policy. 30 An Assessment Both the president (NSDD 211, 1986) and Congress (Anti- DrugAbuse Act, 1988) unambiguously articulated official positions thatillegal drugs are a threat to national security. They agreedthatthe political objective, elimination ofdemand for and supply ofillegal dr...
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rug culture-drug cartels and drug users. The drug cartels cannot be likened to the con- temporary economic entities; a cartel isa flexible system of organizations involved in growing, producing, transporting, distributing, selling, and money-laundering processes. High profitability has provided them an immense resource...
PSYOP 8.pdf
includingthe War on Poverty waged by the Great Society during the 1960s. Because thedrug problem transcends many cultural boun- daries, care must be taken to consider relevant issues such as social, health, safety, and economic factors, and to avoid morality issues. In seeking international cooperation, the perception ...
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o support such measures. The reasons for prohibition's failure must be understood if history is not destined to repeat itself. Care must also be taken inarguing against legalization toavoid the pitfalls ofincomplete truths and invalid logic thatcannot stand the tests ofintense scrutiny ortime. 305 PSYCHOLOGICAL OPERATI...
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ould not be diminished.32 Appropriately, the legislation directed attacks against both supply and demand ofillegal drugs.33 It also stressed both counterforce and countervalue strategies. With respect to one strategy thathas been suggested by some- the legalization ofcertain drug offenses-Congress refused to compromise...
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fCongress, but the trafficking ofillegal narcotics isn't theirexclusive target. Prevention and treatment programs for this legislation demand side attention. Certification requirements focus on govern- ments of countries in which drugs are produced and through which they transit. Measures to break up money-laundering s...
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sponsibilities. The director has few immediately assigned resources and only limited fiscal control. While Congress is expected to keep its control over the purse, authorizing the director to manage the 306 KEIFER distribution ofconfiscated assets/resources wouldprovide the position withasignificantcarrotfor resolving ...
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of consequence must be resolved by the president or significant others inthe Washington community. Further, few would argue that the director's position holds stature equal to such leaders asthe secretary ofstate, secretary ofdefense,attorney general, ornational security advisor. Not aformal member of the cabinet orth...
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illegal marketfor drugs. The objectives and strategies formulatedbythe ONDCP representasignificant step forward from the Just-Say-No! domestic policy and interdictioninstruments ofthe Reagan administration. Recognizing the complexity ofthe problem, the strategy addresses supply and demand, domestic and foreign arenas,...
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alidity ofthisposition; that the effects ofthe drugs themselves, rather thantheir criminal status, 307 PSYCHOLOGICAL OPERATIONS have accelerated and amplified social, economic, health, and safety decay. The strategy outlined inthe reports byONDCP has many strong points. It statesthat one strategyalone willnotwin the wa...
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ransit rodtes for their products, and increasing rewards to their couriers. By the sametoken, supply-side measures alone can beunsuccessful.Aslong as drugs are available to tempt people, aportion ofthe population will use them. Treatment programs are extremely costlyand none has escaped problems with recidivism. Incarc...
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information concerning illegal drug use. Previous surveyswere conducted too infre- quently andwereoflimited or irrelevant scope. Theylacked sufficient scientific rigor tobe reliable measures. This was one ofthe primary factors for understated program goals ofthe initial strategy published in September 1989. Funding for...
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FER Recognition ofthe need for international consensus is an importantelement of the program. Not only are bilateral agreements needed with drug production andtransitcountries to help them fight theirinternal enemies, but worldwide cooperation is also an instrumental part offinding a solution to this global crisis. Cro...
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table titles) on both domestic and foreign fronts. The success of information strategies relies on communicating inunderstandable terms theconsequences ofillegal drug activity. Some initiatives are designed to persuade nonusers not to start, users to seek treatment, and traffickers to cease theiractivities. Because int...
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nd prevents potential fratricide. Anotably missing committee is one to coordinate publicity, information, education, diplomacy, and persuasion activities offederal, state, and localagencies. The strategyis notwithout its share ofweaknesses. Because it is along-range program, it will test the national patience of people...
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et compared to low-endestimates ofprofits made by drug traffickers gives the impression that the administration is stilltrying to win votes rather than the drug war. This is particularly true becausefunding is dedicated to supply-reduction measures. Less than one-fifth ofantidrug funding goes to prevention and treatmen...
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port to raise the taxes needed to fund these programs, resultswill have to be visible with high payoffs. The inclusion ofmeasurable objectives is laudable,but the selected objectives-withthe notedexception of drug availability reduction-tend to measure only the demand side of the program. While this helps to dissuade "...
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hinking but the truegoal,then half-hearted measures will fail in the long run. Bringing the military into the counternarcotics strategywas an expedientdecision for thepolitical leadership, butone the military leadership looked upon with skepticism.The political sidesaw it as a way of putting defense dollars toa tangibl...
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t's fiscal authority for 1990, Congress dedicated $450 million to counterdrugactivities.39 This funding included $28 million for R&D projects and $40 million for catchallexpenses defined as additional support to the Officefor Drug Control Policy.4o. 41 The bulkofthespending authority, $182 million,42 was to support int...
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w more cost-effectiveness than interdiction responsibilities whennetworks are completed and figures come in. If national objectives in the war against illegal drugs are met, the achievement will ultimately bea psychological one. Activities mustbe carried out on both domestic and foreign fronts. Theymusttarget both supp...
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gress established the requirement for the Office of National Drug Control Policy toactivate a program topublicize the penalties for violating the legislation.44 Agencyturfbattles during WorldWarIIand the American cultural distrust ofthe psychological instrument led to prohibitions against the USIA's communicating direc...
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eaped. Successes must be underscored and punctuated, letting others know that alternatives exist and that consequences are in storeforunacceptable behavior. Co-opting thesupport of nongovernmentspecial interest groups is anotherpotential role forthe psychological instrument. Informing the public of the harm illegal dru...
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rcise irresponsiblemanagement ofprecursor materials might cause them to rethink their motives for profit andto tighten controlmechanisms. The top echelon ofthe cartel structure is not invulnerable to psychological inducements. For all their wealth, they are virtualprisoners, unable to attain status or to travel any app...
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een nations.45 Because the drug culture hasno national identity andbecause compromise has been determined unacceptable, diplomacy would seem to be limited to securing international cooperation from nations predisposed to strong antidrug policies. The goal is to convince people nottouse illegal drugs, to convince cartel...
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ompare health and safety, sociological, and economic factors upon which illegal drugs areclaimed to have an impact, comparing states and nations that have and have not decriminalized drugs. This type ofresearch should then establish a mechanism to control the impact ofthe criminal status of drugs.Emotional appeals will...
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he is notwilling to back up or promises he can't keep. Credibility is ideally established through performance of actions that serve as examples of what may be yetto come. This performance establishes both capability and resolve. If the government seeks to alienate cartels from their surrounding populaces by promising t...
PSYOP 8.pdf
they are to be induced to get out of the drug-trafficking business. Wherethen does the US military PSYOP community fit into the equation? First and foremost by ensuring that the actions ofDOD (maritime and aerial interdiction and detection; monitoring and developing C3 networks) are favorably 313 PSYCHOLOGICAL OPERATIO...
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s can conduct seminars on the value of psychological operations, train their contemporaries, and participate in bilateral exercises to hone skills. For those countries whose enforcementagencies are civilian, US military forces can support USIA programs of assistance. Direct measures to communicate withforeign civilian ...
PSYOP 8.pdf
dimension will be a significant factor. Military PSYOP resources can contribute to achievement of the national objectives, but only ifthey are allowed to be used. To that end, institutional biases will have to bebroken. Ironically, such a breakingof biases is apsycho- logical phenomenon. This process will include overc...
PSYOP 8.pdf
he instrument and how it helps them to implement policy.48 The public, hesays, "mustbe educated on what these activities are and how they contribute to functioning ofthe government."49 Withinthe military community, education on the psychological dimension needs to be expanded. In 314 (cid:9)(cid:9)(cid:9)(cid:9)(cid:9)...
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ning curricula. Select members ofthe media should beinvited to attend military orientation courses. Bennett resignedfrom his position as director, commenting that he had accomplished what he had set out to do. Acknowledging that the warwas not yet won, heoffered that indicators wereshowing greatpromise.50 His abrupt de...
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to which the military PSYOP community has much tooffer. The sooner political and military leaders recognize this, thesooner the problem will be resolved. Notes 1. Betac Corporation, DepartmentofDefense CounterdrugBaseline Re- port(21 July 1989), 2-10 through 2-11. 2. Carlvon Clausewitz, On War, ed. and trans. Michael H...
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title1, sec. 4801, 102 Stat. 4294. 9. Ibid.,Title V, Subtitle A, sec. 5011, 102 Stat. 4296. 10. Ibid.,TitleV,Subtitle F, sec. 5251, 102 Stat. 4310. 315 (cid:9)(cid:9) PSYCHOLOGICALOPERATIONS 11. Ibid., TitleI, Subtitle A, sec. 1003, 102Stat.4182. 12. Ibid., TitleI, Subtitle A, sec. 1005, 102Star.4185-86. 13. Public Law...
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23. Ibid., 12-27. 24. Ibid., 51. 25. Ibid., 59. 26. Ibid. 27. Ibid., 74-81. 28. Ibid., 82-85. 29. Ibid., 107-16. 30. Ibid., 123-28. 31. One hundredeighty-seven pages detailing everything from American Indian cultural exceptions to penaltiesfortheuse offirearmsinconjunction with acriminaldrug offense. 32. Congressional...
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ticsandForeignPolicy (Washington, D.C.: Brookings Institution, 1974). 37. ONDCP 1990 Strategy, respective 10 and 50 percentreductions in drug availability, 120. 38. ONDCP1990 Strategy, 107-16. 39. Defense Authorization Act for 1990-1991, 103 Stat. 1562, Public Law 101-89,29November 1989, TitleXII; andPublic Law 101-65,...
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rsten Holbraad (Leicaster,U.K.: LeicasterUniversity Press, 1978), 27. 46.From premises outlined by Dyer in chap.2. 47. Dyer claims they "cannotmake thenecessarydecisions . . . only explainand interpretthem," 213. 48. Ibid., 187-90. 49. Ibid., 199. 50. The price of cocaine hadrisen sharply and street supplies were down....
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e.The conflictends, atleast temporarily, when one side makes the decision that there is more to be gained-or less to be lost by allowing the antagonistto prevail. The side that desists has simply lostthe will to continue the conflict. An adversary's will can beeroded and broken ina number of ways: by militaryforce (the...
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ommander shouldaccomplishthe mission inthe mostexpeditious fashion and atminimum human cost. The termpsychological warfare (psywar), for all its short- comings, succeeds in combining two meaningful subjects, both as old as man. Certainly, it is better than psychological operations which, as my mentor Paul Linebarger on...
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force of vastlysuperior strength. The Midianites were encamped in preparation for decisive assault on the morrow. But Gideon had an inspiration: Since the basic fightingunit ofall armies in the thirteenth century B.C. was a 100-manformation, each with one trumpeter and one torch bearer, he reckoned he could create the...
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. The Midianites were startledout oftheir sleep andtheirwits.They fought among themselves, then gave up andretreated. (The Hebrew chronicler gives credit for this to theLordl) Gideon's deceptionis notan isolated example, as anyserious studentofancientmilitaryhistory can confirm. Psychological warfareseeksto persuade by...
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of communication designed toaffect theminds, emotions,andactionsof agiven groupfora specific purpose. This is preciselythe aim ofwhat we see on the television screen at all-too-frequent intervals-a field of endeavor in which theUnited States is preeminent. So, psychological warfare is really not allthat esoteric or my...
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ed rules ofcounting made his message credible; and the lightand noise ensured that the message was received. To be sure, it is rarely that easy; or as quickly mounted; or as clearly measurable. The American View of Psychological Warfare The psychologicalweapon has never been accepted as aper- manent instrument ofnation...
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ntial differences within the executive branch about the valueandpropriety of this genre of activities. These differences precluded the enunciation ofan integrating doctrine and the necessary coordination ofdepartmental programs. In greater part, however, the failure to implement was due to the American character,which ...
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self. Butwhile psychological operations inthe two worldwars (particularlytheBritishin World WarI) provided important support, they were not 321 PSYCHOLOGICAL OPERATIONS crucial to the final outcome. Those conflicts were waged militarily,with politicaland psychologicalassistance. Wars ofnational liberation reverse the w...
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l structure; the strong motivation ofall ranks; the abilityto find concealmentwithin the civil population; and identification with one or more popularcauses. Past Experience in Counterinsurgency The wars ofnational liberation that have erupted in the third world over the past four decades document thecrucial role of th...
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e imaginative employ- ment ofpsychologicalwarfare, strategically andtactically.The charismatic and insightful Secretary ofNational Defense, RamonMagsaysay (who waslater to become president), and a small cadre of exceptionally gifted US advisors, achieved spectacular success in arresting the momentum of the insur- gency...
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e government. He also recognized thatthe soldier was the most visible symbol of government in the countryside and that the government would bejudged by the actions of its soldiers. As afirstorder ofbusiness, therefore, Magsaysay setabout reindoctrinating theentire Philippine army. Itsmultiple roles were protector ofthe...
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c sort. Finally, Magsaysay established a "hotline" to his immediate office for complaints about troop malperformance and a staffto immediately investigate those complaints inthe field, convincing one and all that he was serious aboutmaking the army a crediblesymbol ofgood and caringgovernment. Every effort was made to ...
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ed surrenderees (and even those who hadbeen captured) the wherewithalto start life anew for selfandfamily: substantial acreageinaresettlement area and a loan of building materials, tools, food, and seed. This pro- gram stimulated many surrenders, butits indirect effect was even greater. Much of thepopulation had suppor...
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tening hostilities within the guerrilla ranks. Accompany- ingthese majorprograms were more specifically targeted initiatives: appeals from mothers to their guerrilla sons; rumors to destroythe credibilityofthose politicians whowere deliberately obstructingthe Magsaysay programs; widespread distribution ofposters exposi...
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re to the success of the Philippine counterinsurgency campaign? One is that Magsaysay hadhis priorities right. In most thirdworld countries,the soldier in the field is the embodiment ofthe government. His conduct will determine the nature of the relationship between the population and the government inrural areas. The ...
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ion; 3. psywar programs carefullytailored to theattitudes and needs of the groups atwhom targeted; and 324 STILWELL 4. quality advisors with the professional competence, empathy, and passion for anonymityto gain and maintain access to thedecisionmakers. No one spent anytime attempting to define boundaries of,or respons...
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fficerin Hanoi during the prisoner of warexchange negotiations in 1973. Summers made the point that the American army had neverbeen bested in battle to which the response was "Quite true,but thatis totally irrelevant." The communists' political and psychological campaigns were decisive-on the international scene, withi...
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th theimpact of modern mass communications (history's first televised war); the lack of psychological/ political actions tocondition audiences and establish contextfor majormilitary activities as,forexample, the invasion ofCambodia; inability to erasethe perception that it was ourwar, not a South Vietnamese war; and in...
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of psychological warfare and its role therein, and with a military educational system that failed to inculcate in all ranks the fundamental tenets of counterinsurgency. This evaluation in no way denigrates the dedication ofthe JUSPAO leadership and members. And, in all fairness, even programs of heightened impact would...
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licit in a more numerous, better organized, more deeply imbedded, and more highly motivated opposition. " Unlike in the Philippines, psywar personnel in Vietnam did not have direct and continuing access to the top political and military leadership orto the high-level planners. A number offirst-class research projects, ...